Fever of dining, tourism and business circle —— Observation of ＂Golden Week＂ in Shanghai International Consumer Center City
Xinhua News Agency, Shanghai, October 4th Title: Catering fever, tourist fire and prosperous business circle — — Observation on "Golden Week" of Shanghai International Consumer Center City
Xinhua News Agency reporters Zhou Rui and Gong Wen
The catering industry is booming, tourism is "conformity" and the business circle is popular. Shanghai, which is vigorously building an international consumption center city, has ushered in many "new highlights" in the Mid-Autumn National Day Golden Week.
Catering fever: new products and new ways of playing in new stores
While patrolling the store, he is preparing to start a new investment plan. Yang Hai, the general manager of Hutchison Small Dishes, has a full schedule of "Golden Week", but he is tired and happy.
"The first store in China just opened in Shanghai in September ‘ Guang Yuesheng ’ Brand, ‘ Golden Week ’ During the evening, the private rooms in the city were full almost every day. " Yang Hai said that this new store, which specializes in Chaoshan hot pot, covers an area of more than 700 square meters, and the private rooms on Mid-Autumn Festival were "all locked" two weeks in advance. "The vitality of the catering market is back, and we expect that there will be new investments before the end of the year."
Consumers come to the newly opened "Guangyuesheng" store to "punch in". Xinhua News Agency reporter Zhou Ruishe
Before the "Golden Week", the "Yangpu Neighborhood 228 Neighborhood", an open community transformed from the Workers’ New Village, was officially opened to the public.
"Consumption doesn’t have to go to the landmark business district ‘ Fierce rolling ’ It tastes good at home. " Aunt Zhang Yurong, who lives nearby, said that she heard that the first dim sum shop "Hexiaodian" opened in China, and she and her family specially came to taste the craft. In addition to the traditional taste, the steamed buns also made innovative black truffles and ginseng flavors, which were quite special.
The catering industry is one of the most popular formats during the Golden Week. According to the data provided by Meituan and Public Comment, from September 29th to October 2nd, the order volume of Shanghai dining halls increased by over 90% year-on-year.
The "City Eat" of enjoying food while walking around the streets has become a new trend of consumption. According to the data of Meituan, among the top ten hot search words related to "food", over 70% involved shopping malls and business districts, and the search volume of keywords related to "pedestrian street" and "food" increased by nearly 80% year-on-year.
Tourism fire: the return of "people follow the crowd" model
While catering is booming, many tourist destinations have ushered in the passenger flow of "people following the crowd".
During this "Golden Week", the Guangfulin Cultural Site in Songjiang, Shanghai launched a series of activities on the theme of Shan Hai Jing, and tourists lined up in front of the ticket office of the "Shan Hai Mi Cang Art Special Exhibition" project.
"The special exhibition can make children feel the traditional culture while visiting, which is very interesting." Chen Hong, a tourist from Zhejiang, said that Guangfulin not only has a profound historical background, but also can explore the "roots of Shanghai" thousands of years ago. There are also activities such as water kayaking, sports, "light music+market" and lantern riddles, which "can be played from day to night".
Not far from Guangfulin Cultural Site, the Shanghai Snack Museum is also crowded. The "Snack Music Festival" held in the "Golden Week" attracted residents to "punch in" for the "delicious, good-looking and fun" experience. The person in charge of the Snack Museum said that more and more young people are willing to go to a city for an activity with the theme of food and music festival. "Food+and Music+"has gradually become a strong driving force for the development of urban cultural tourism.
Shanghai "Snack Music Festival" site. Xinhua News Agency reporter Zhou Ruishe
According to the report of Ctrip Research Institute, the first day of the "Golden Week" with Shanghai as its destination increased by 162% compared with last year. During the "Golden Week", the "conformity" mode of tourist destinations returned. Shanghai tourism big data monitoring, three days before the Mid-Autumn National Day holiday, Shanghai received a total of 9,294,800 tourists, an increase of 11.54%.
Business Circle Prosperity: From the First Exhibition to the Complex Consumption Scene
During the "Golden Week", Shanghai’s major business districts also introduced many new tricks.
The first exhibition of famous and excellent aromatherapy in Shanghai and the premiere of "Wang Wang Team made great achievements" … … Moon Star Global Port "Golden Week" anchored the first show. The data shows that in the first five days of the Golden Week, the average daily passenger flow here reached 150,000, an increase of 37% compared with the first five days of the "Eleventh" holiday in 2022, and the average daily turnover increased by 21% compared with the first five days of the "Eleventh" holiday in 2022.
During the festival, the first show of Moon Star Global Port ushered in a hot passenger flow. (Respondents for the picture)
Rock and roll "sparks" with the traditional music of ethnic minorities in southwest China, and the ensemble of hand disc, zhongruan, guzheng and electronic music is matched with the visual presentation of new media art … … Xintiandi and Shanghai World Music Festival jointly created the "2023 Tiandi World Music Festival", which brought more than 50 special performances to Shanghai and other places, further igniting the consumption fever in the business circle.
"High-quality live music performances, combined with diversified lifestyles such as markets, exhibitions, food, sports, and tide play, will present more three-dimensional and rich consumption scenes, and empower urban commercial prosperity with cultural content." Zhang Bin, CEO of Ruian Xintiandi, said.