More than four years ago, Chen Ruru, a post-80s youth, did not expect to become friends with Li Xiaojun, a post-60s youth, nor did he expect to become friends with Liu Zhijia, an IT man 2,600km away. They have different identities, such as entrepreneurial youth in the 18th-line small town, department-level cadres in provincial organs and institutions, and co-founders of Beijing Internet enterprises. It is hard to imagine that such three people will have a deep intersection in the future.

　　But everything is logical. They gathered from Beijing and Guangzhou at the southernmost tip of the mainland of the motherland for the common cause — — "Xuwen pineapple", familiar with each other.Spring after spring, they meet in the "pineapple sea".

　　A lofty friendship is often achieved by a common cause.On September 18th, Chen Ruyue and "pineapple sisters" Wu Jianlian and Wang Xiaoying traveled 600 kilometers from Xuwen to Guangzhou to visit Li Xiaojun who retired gloriously this month. They called her "pineapple goddess". On this trip, they paid tribute to Li Xiaojun on behalf of 150,000 Xuwen pineapple farmers — —"There are always stars to open the way, and there are always you coming for us."

Chen Ruyue (first from right) and pineapple sister (second from left) pay tribute to Li Xiaojun (second from right) on behalf of Xu Wen’s pineapple farmers. He Yufeng photo

The flower balls made of small pineapples are the wishes of fruit farmers.

　　In those days,The "12221" task force is like a "sea-breaking" person who leads the "pineapple sea" fruit farmers to the big market. Xiaojun ’ It has gathered into an army of rural revitalization. "Looking back, Li Xiaojun was gratified. The Xuwen Pineapple Working Group, which she first led, brought the concept, practice and resources of "12221", and now it has formed a cross-regional and cross-industry agricultural product market cooperation team, leaving a team that can’t be taken away.Compared with more than four years ago, Xuwen pineapple practitioners are now confident and striding forward.

　　Common goals create affectionate connections.

　　Xuwen, located at the southernmost tip of mainland China, has the most magnificent pineapple planting landscape belt in China. Whenever the pineapple is harvested, the "pineapple sea" always welcomes a group of different people.They set foot on red soil and shuttled through the fields to plan the future for Xuwen pineapple.They came from different units, including government cadres, university experts, media reporters and entrepreneurs. Li Xiaojun, then deputy director of Guangdong Agricultural Exhibition Hall, was the "leader" of this group of people.

There are always stars to clear the way, and there are always you coming for us. — — Pay tribute to the pineapple goddess of love

　　The hour hand is set back to 2018. On this magnificent red land, golden pineapples rot in the fields and nobody cares. The whole industry was shrouded in the shadow of slow sales for three consecutive years, and the majority of fruit farmers gradually lost confidence. "earn a little this year and get in next year; Earn a little next year and take it in the next year. " Chen Ruru said.

　　Facing the expectation of 150,000 pineapple growers, the Guangdong Provincial Department of Agriculture and Rural Affairs did not hesitate to set up a working group quickly. Taking Xuwen pineapple as the experimental field, it started the "12221" market system construction of Guangdong agricultural products.

In February 2019, the Guangdong Provincial Department of Agriculture and Rural Affairs set up a special working group on Xuwen pineapple to conduct in-depth research, and put forward a framework for the construction of Xuwen pineapple marketing system, which was refined to form "12221".

　　At that time, Chen Ruyue was full of confusion and confusion. A conference in the spring of 2019 changed his course. It was the first pineapple production and marketing docking conference organized by the working group led by Li Xiaojun. Chen Ruyue stood on the stage of the conference, promoted her new pineapple varieties, met a group of high-quality buyers, and successfully exported her own pineapples to Russia, Japan and other countries. "As a builder, witness and beneficiary, Xuwen pineapple has come to this day, and its value has doubled and sold overseas. It is very difficult and remarkable!" Chen Ruru said with emotion.

　　As a core member of the working group, Huang Haiyang, then a media reporter, planned the Xuwen pineapple production and marketing docking conference in 2019. He said that on the day of the event, more than 500 buyers came, far exceeding expectations. Many buyers called the day before the event to inquire, but they had to refuse due to the limitation of the venue. On the day of the event, the purchase volume of pineapples exceeded 120 million Jin, accounting for more than 1/5 of the total output of that year. "From that day on, I knew Xuwen pineapple would sell well. Because the confidence of farmers has recovered, buyers and consumers have re-recognized Xuwen pineapple. " Huang Haiyang said.

　　In 2019, Xuwen’s "12221" marketing was a great test, and the total output value of pineapple reached 1.5 billion yuan, an increase of 53% compared with 980 million yuan in 2018. Subsequently, the output value of Xuwen pineapple climbed year after year. This year, the output of Xuwen pineapple is about 796,000 tons, the output value is about 2.5 billion yuan, and the average purchase price is about 1.5 yuan/kg."In the past five years, Xuwen’s pineapple output has increased from more than 500,000 tons to more than 700,000 tons, and the price of the field head has increased from a few cents to the highest 3 yuan, and the per capita GDP has increased from 23,748 yuan to 33,676 yuan."Luo Hongxia, secretary of Xuwen County Party Committee, said that this is the most vivid portrayal of the joy in the hearts of peasant brothers.

The farmer brothers are happy in their hearts. Photo by Lin Peng

　　Once hesitant fruit farmers regain their confidence in planting.Peng Decan’s pineapple planting area has been expanded from 80 mu to 300 mu. "In previous years, Xuwen’s rent was 1,300 yuan/mu, but now everyone ‘ Grab land ’ Planting pineapples, the land rent rose to 2700 yuan/mu this year. There is hope in the industry, and everyone’s enthusiasm for planting pineapples is getting higher and higher. " Chen Ruyue said to everyone.

　　There are also ideas that change."From not understanding at all, many farmers’ agents and brokers now know that they should open their mobile phones to see big data in the market, do a good job in the supply chain of the base, strengthen quality control, and establish a brand to go out." Liu Zhijia, a special member of the working group and co-founder of an acre of land, said that all this was finally reflected in the continuous increase in the income of practitioners.

　　The power of gaining support and persistence.

　　If you are determined to be firm, you will not be sharp, and success will not be fast for a long time."The continuous increase of fruit farmers’ income is due to our continuous participation ‘ 12221’ The biggest motivation. "Yvonne Wang, a member of the working group and then the Guangdong Agricultural and Rural Short Video Production and Promotion Center, said.

　　This is precisely the vitality of "12221". It is precisely because it can link agriculture with agriculture and increase farmers’ income that new units, departments and social forces are willing to join.There are more and more friends in the working group.

Xu Wen pineapple "12221" working group representatives went to the pineapple sea for investigation.

　　In the spring of 2019, "12221" was born in Xuwen.After winning the first season, just as everyone was full of confidence and ready for a big fight next year, the sudden COVID-19 epidemic in 2020 disrupted everything. The fruit farmers who just tasted the "sweetness" suddenly felt cold. In mid-February, Liu Zhijia risked the epidemic and went retrograde from Beijing to Xuwen.

　　Together with the spring, there was a working group led by Li Xiaojun.When the whole country was still isolated at home, they set off retrograde and went to Xuwen from Guangzhou and Beijing. The traditional offline marketing model was cut off, which forced Xuwen pineapple to get an electric shock marketing. At that time, the working group raced against time to start the "Xuwen Pineapple Online Purchasing Through Train" and completed 11 tasks in just a few days. In just over a month, the price of pineapple has gradually increased from 0.6 yuan/kg at the end of January to 2.6-3 yuan/kg. In 2020, the output value of Xuwen pineapple reached 1.68 billion yuan, an increase of 12% over 2019.

　　Subsequently, the new online marketing method of "12221" agricultural product market system was copied to many agricultural products such as litchi, abalone, oyster, lion goose and grapefruit, thus opening the prelude to cultivating Guangdong’s "new infrastructure" for digital agriculture. Yvonne Wang, as an advocate of short video marketing, saw the Guangdong brand agricultural products "out of the circle" one after another.

"Pineapple Sister" Wang Xiaoying sent a pineapple to express her gratitude.

　　After 1995, Wang Xiaoying changed from the anchor of local TV station to "pineapple sister", and the county magistrate broadcasted the goods, the pineapple high-speed train, the pineapple micro-variety live broadcast, and the Xuwen pineapple national 11-city tasting meeting & HELIP; … There is always her beautiful figure. "It turns out that agriculture can play like this." Wang Xiaoying said that many farmers have built Xiaoyanglou, and the tractor road in the field has become a rainbow road."Xuwen pineapple is not only the rich fruit of the villagers, but also a kind of spiritual wealth."

　　Wu Jianlian, the "Pineapple Sister" and the president of Xuwen Pineapple Industry Association, also changed from questioning and worrying at the beginning to completely trusting the working group. In the past five years, she followed the working group around major cities in East China, North China and Northwest China, either selling pineapples in the producing area or exploring sales in major wholesale markets across the country to expand the sales radius. With the development of online marketing and the increase of sales channels, many purchases are made directly in the pineapple field, but the pineapple trading market in Qujie Town is slowly "idle".

　　As a developer of agricultural big data, Liu Zhijia describes himself with three changes in thinking, "from simple sales thinking to industrial thinking, from technology to sales thinking to supply chain thinking, from relying solely on market actions to coordinating all social forces to jointly promote sales."

　　Establishing the concept of market and expanding the market, the members of the task force feel a deep sense of gain after several years of "crossing the sea".Yvonne Wang said that he has transformed from an organization cadre to a business cadre, especially one who is familiar with Internet marketing and digital agriculture.

　　Today’s Xuwen pineapple sales are no longer just "waving flags and shouting" by the working group or several industry leaders. The team of "amphibious new farmers" who can plant and sell pineapples has been growing and has become a new force in the revitalization of Xuwen pineapple industry.

The team of Haixin farmers in pineapple has been growing and has become a new force in the revitalization of Xuwen pineapple village.

　　Doing the right thing has its own logic.

　　The iron camp is a flowing soldier, and the great cause will not stop.

　　A set of theories, a team and a mechanism promote the organic linkage of industry, market, science and technology and culture, and promote the high-quality development of agriculture.

　　The development of rural industries has its objective laws and cannot be achieved overnight.Only by maintaining a certain strength, working hard for a long time, and carrying out a blueprint to the end can we continue to develop healthily.At present, Xuwen pineapple industry still has many shortcomings. If the quality needs to be continuously improved, the development of primary, secondary and tertiary industries is unbalanced and the output value is not high enough. Luo Hongxia, secretary of Xuwen County Party Committee, has a clear understanding of this. She said that Xuwen pineapple is exploring and thinking. "The journey is long, only struggle. Adjust measures to local conditions, give play to advantages, make the pineapple industry stronger and better, strive to build a pineapple industry belt with world influence and competitiveness, make Xuwen pineapple a model with specimen significance for rural revitalization, and promote the demonstration to drive the high-quality development of characteristic rural industries to achieve greater results. "

Xuwen pineapple sea. Chen Bei running photo

　　The original pineapple team members, as well as the first batch of local party and government cadres who participated in the "12221" work, have changed their positions and posts.In the past, the "working group" with only a few people has evolved into a "12221" team, and hundreds of institutions have participated in this work in recent years.Liu Yicun and Yvonne Wang continued to promote "12221" in the grass-roots work in cities and counties.The "working group" no longer only focuses on the pineapple industry.Since the beginning of this year, Zhaoqing, Shaoguan and other agricultural cities have promoted the construction of the "12221" market system, and "Father’s love is like orchid" has become popular, and Sihui orchids have officially come out of the circle; Lechang’s "golden plum" lights up the "small waist" … …

　　What will Xuwen pineapple industry look like in five years?This year, xuwen county launched the "Ten Measures to Promote the Development of Pineapple Processing Industry in xuwen county" and other supporting policies, which helped the pineapple industry to "strengthen the chain, extend the chain and make up the chain". From single fresh fruit to diversified products, fresh-cut small pineapples are booming in the market, and pineapple prefabricated dishes such as grilled fish and shrimp are constantly being produced.

Pineapple grilled fish sold well in the market after listing.

　　More and more people from different industries have joined Xuwen pineapple industry.Some of them aim at "one production" and make a fuss about production standards and quality improvement; Some people aim at "secondary production", promote scientific and technological innovation, introduce deep processing projects and extend the industrial chain; Some people aim at the "three industries" and accelerate the deep integration of agricultural tourism, industry and culture. Among them are growers, grassroots cadres who have been rooted in rural areas for a long time, new farmers who have returned home to start businesses, entrepreneurs, investors, buyers and cultural practitioners. They introduced more capital and scientific and technological strength, opened up and operated more new tracks, and pushed Xuwen pineapple industry forward to the project of 10 billion output value.

　　When the personnel are exhausted, it is natural to see them, but they work hard and wait for a bumper harvest. Nowadays, in Xuwen, fruit farmers are busy planting pineapples; Wu Jianlian took fruit farmers to Shanghai to participate in the exhibition these days; The Xuwen pineapple "12221" working group and his friends are preparing for the next spring of "pineapple sea".

　　One thing, a group of people, one heart, fight together, and you will win.

　　"The sea of pineapples" is full of spring.

　　[Coordination] Yan Liang Zhang Lu Mai Qianming

　　[Author] Chloe Wang Dong Yu Huang Chuxuan

The chairman and general manager of Shenma Power are all Ma Bin, male, 53 years old, with a junior high school education background.

As of press time, the market value of Shenma Power is 8.3 billion yuan.

1. Shenma Power’s shareholding in northbound capital increased by 339,200 shares in the past 30 days, accounting for 0.08% of the outstanding shares;
2. In the past 30 days, no organization has conducted research on Shenma Power.

(Reporter Cai Ding)

In winter, the weather in Guizhou is cold, but it is full of vitality. "Spring tea is as expensive as gold". Due to the unique natural and geographical conditions, the large-scale opening of spring tea in most counties and towns in Guizhou Province is relatively early, and tea trees even sprout earlier in some areas. On January 1st, 2022, with the unique geological and climatic advantages of micro-environment, microclimate and geothermal in jingshan park, green tea in some areas of Guizhou has sprouted and ushered in the "first harvest" in the New Year. Tea farmers in Pu ‘an and other places in Guizhou have already drunk the new tea picked on the first day of the New Year. Spring is not here yet, but Guizhou green tea is full of spring. Guizhou has a long history of planting, making and drinking tea, and the development of tea industry in Guizhou has been a long-term effort and perseverance. The total area of tea gardens in Guizhou has reached 7 million mu, of which 6.43 million mu has been put into production. In 2021, the output of tea reached about 469,900 tons, with an output value of 57.09 billion yuan. The output and output value increased by about 7.7% and 13.3% respectively, driving more than 3.4 million people involved in tea, and the annual per capita income of tea farmers was 12,351 yuan. Tea industry has become the largest and most influential industry to enrich the people in Guizhou’s agricultural modernization, and your tea, led by the provincial public brand of "Guizhou Green Tea", is moving from Yunnan-Guizhou Plateau to the world. "There is no reason to hold a bowl and send it to tea lovers." Guizhou green tea, drink with Jun Yingchun. Guizhou green tea has a long history. Guizhou has a long history of tea production and tea culture. In the 1980s, 1.64 million-year-old tea seed fossils were discovered in Qinglong County, Guizhou Province. Ancient tea trees are widely distributed in the territory, with diverse types and rich tea resources. In ancient times, your tea walked out of the mountains through the "ancient tea-horse road";Today, Guizhou takes "Guizhou Green Tea" as the guide to build a brand system of "provincial regional public brand+major regional public brand+enterprise brand", enhance the brand connotation of "Guizhou Green Tea", strictly control the quality of the standard products of "Guizhou Green Tea" and standardize the packaging and use of geographical indication products of "Guizhou Green Tea". The transportation network extending in all directions in the whole province allows Guicha to go out of Guizhou and go to the world. "Guizhou Green Tea" is the first geographical indication of tea-related provincial agricultural products awarded by the Ministry of Agriculture and Rural Affairs. The popularity, reputation and recognition of the key regional brands "three greens and one red" are increasing day by day: "Duyun Maojian" is one of the famous teas in China, and its brand value has increased from 1.378 billion yuan in 2014 to 4.02 billion yuan in 2021. "Meitan Cuiya" was recommended as "China Excellent Tea Regional Public Brand", and "Emerald" brand won the gold medal of German DLG Agricultural Association. Zheng ‘an White Tea, Shiqian Moss Tea, Waterfall Mao Feng, Leishan Yinqiu Tea, Shuichengchun, Pu ‘anhong, Kaiyang Selenium-enriched Tea and other local tea brands are famous. Guizhou green tea has a good flavor. Guizhou is the only plateau tea area in China with "high altitude, low latitude and cloudy", with an average elevation of 1,100 meters, an average annual rainfall of 1,200 mm, an average annual temperature of 14℃, a forest coverage rate of 61.5%, and mountains and clouds everywhere. The unique ecological environment breeds the quality of Guizhou tea "high water extract, high amino acid and low tea polyphenols", and casts the characteristics of Guizhou tea "emerald green, tender chestnut fragrance and strong refreshing taste". Spring scenery in central Guizhou is picturesque. Looking up at the tea, the mountains are green and the water is clear between the clouds. The tea in Tian Heng becomes waves, vertical waves, blue sky and Shan Ye, and the breeze sends each other, and the tea is fragrant. The production time of spring tea in Guizhou is from the middle of March to May, which is one of the regions with the longest spring tea production season in China. Expensive tea, according to its shape, is even and compact, with many hairs and tight cords, curled like a silver hook, flat like a needle, and granular like a gem; See its color, pure and bright, the soup color is crystal clear; Smell its fragrance, rich in fragrance, refreshing, refreshing and refreshing; Taste it, taste mellow and delicious, the entrance is smooth and the aftertaste is sweet. Guizhou green tea has excellent quality. "Guizhou green tea" takes green, ecological, clean, organic and safe as its quality core, and "green" is the essential feature of Guizhou tea. Guicha has always practiced the concept of "two mountains", positioned itself as "clean tea, ecological tea and safe tea", completely banned herbicides and water-soluble pesticides, and increased the number of banned pesticides in tea gardens to 128. Today, tea gardens in 47 major tea producing counties have established traceability systems with clear sources and traceable destinations. Ensure the quality and safety of tea. There are 5814 registered tea enterprises (cooperatives) in the province, including 12 national leading enterprises, 2 more than in 2020, and 230 provincial leading enterprises; There are 74 tea refining processing centers and 1666 clean automatic production lines; There are 1067 enterprises certified by SC and 226 enterprises certified by ISO9001, SIO2000 and HACCP.Focusing on tea processing, publicity and implementation of standards, promotion of experimental and demonstration technologies, and upgrading of machinery, technical services and training were carried out in nine cities (states) in conjunction with expert teams from scientific research units inside and outside the province to solve the problem of low temperature and high humidity in spring tea production, which is not conducive to withering and improve tea quality. Organize tea enterprises to participate in all kinds of tea evaluation (fighting) competitions and tea processing skills competitions held inside and outside the province, so as to upgrade technology and cultivate talents. Actively promote deep processing. Taking the production of basic tea raw materials and the development of rich end products as the starting point, we will further increase product research and development, extend the industrial chain, and improve the utilization rate and economic added value of tea resources. Guizhou green tea enriches the people and industry. Tea industry is a rich industry in Guizhou, where millions of tea farmers are engaged in tea planting, tea management, tea picking, tea processing and tea sales. In order to help the development of tea industry, Guizhou Province set up a leading group for the development of rural industrial revolution tea industry, established a special class to promote the development of tea industry, established the idea of "keeping integrity and innovation, cleaning up the roots and establishing status", and formed a new pattern of propaganda and promotion, brand leadership, market expansion and enterprise group operation. Relying on the advantages of tea resources, ecological tea gardens, tea culture and tea products in Guizhou, we will further promote the cross-disciplinary integration and development of "industry+culture+tourism"; Support enterprises to create creative tea culture works and develop tea tourism products; Actively cultivate new formats of tea tourism, such as tea garden eco-sightseeing, tea culture experience, tea culture health and tea tourism research. Hong Wen tea, tea industry, tea for the benefit of the people, for the benefit of tea farmers, for the benefit of consumers. During the Tenth Five-Year Plan period,Guizhou will focus on the development of tea industry and the improvement of tea quality while maintaining the steady growth of tea garden area in the province. Formulate the development plan of tea industry. By the end of 2025, the tea garden area in Guizhou Province will be stable at more than 7.5 million mu, of which more than 6.5 million mu will be put into production; There are more than 10,000 tea processing enterprises and cooperatives, including more than 600 enterprises above designated size; The total output of tea is calculated according to the growth rate of about 2.8%. By the end of 2025, the total output of tea will reach 500,000 tons, and the output value of tea will exceed 80 billion yuan according to the growth rate of 9.7%. After five years of development, Guizhou’s tea industry has been firmly established in the first phalanx of the national tea industry, and Guizhou has moved from a big tea industry province to a strong tea industry province. Adhering to the idea of "keeping integrity and innovation, cleaning up the roots and establishing status" and the ideal of "clean Guizhou tea is shared globally", Guizhou tea industry will be guided by high-quality development, focusing on the development of building Guizhou into a world high-quality green tea center, a national tea industry innovation and development demonstration zone, a national tea cultural tourism integration development demonstration zone, the largest high-standard tea garden base in China, the largest tea processing and gathering base in China and the largest tea product export base in China. We will implement the "Nine Projects" of brand cultivation, market expansion, subject cultivation, processing upgrading, base upgrading, quality and safety, innovation leading, cultural enrichment and integrated development, and build a new pattern of tea industry development with more Guizhou characteristics, Guizhou style and Guizhou tolerance. Data source: Guizhou Rural Industrial Revolutionary Tea Industry Development Leading Group.

Cctv news(Reporter/Kan Chunyu Video/Peng Jun and Yue) Exercise is a dynamic melody every summer. When you exercise in a humid and sultry environment, you will feel that your weight loss will get twice the result with half the effort. However, is it really better to lose weight by exercising in summer? Is it scientific to deliberately let the body sweat more when exercising? Gao Binghong, Dean of School of Physical Education and Training, Shanghai Institute of Physical Education, teaches you how to make Sports Summer scientific.

Is it scientific not to turn on the air conditioner when exercising in summer to make your body sweat more?

Gao Binghong: We talk about "practicing three or nine in winter and three days in summer". In fact, it is very important to get the body moving in dog days, because it can accelerate blood circulation and excrete a lot of metabolic waste in our body through sweat, which is also one of the purposes of exercise.

However, if the temperature has reached more than 37 degrees and the humidity has exceeded 70%, you will sweat before moving. For ordinary people, this weather condition is not suitable for going out to exercise, so try to exercise indoors. If you exercise indoors, the temperature of the air conditioner should not be too low, and 20-25 degrees is a more suitable temperature for exercise. At the same time, we should also pay attention to ventilation.

Losing weight by sweating a lot is not worth the loss, but it can’t be achieved. People always have to eat and drink water, and once they drink water, their weight will go up again. If you sweat too much and don’t replenish water, dehydration will also cause danger. Scientific weight loss should reduce fat, increase muscle and improve the efficiency of body metabolism.

What should we pay attention to when doing sports in summer?

Gao Binghong: Too long exercise in summer may lead to a large amount of perspiration. If we don’t replenish water and electrolyte in time, it may lead to muscle spasm and even syncope.

After exercise, you can weigh yourself. For example, before exercise, it is 70kg, and after exercise, it may drop to 68kg. If you lose 2% of your body weight, you will feel very thirsty. If you lose more than 4% of your body weight, your muscle endurance level will drop, your cardiopulmonary function will decrease, and even metabolic disorders will occur.

Therefore, in the process of exercise, hydration is the first, and salt and electrolyte can be supplemented if conditions permit. It is very important to pay attention to sugar supplementation during long-term exercise.

It should be especially reminded that it is not appropriate to drink a lot of ice drinks during exercise, which will cause great stimulation to our gastrointestinal tract.

In addition, high-intensity exercise in summer produces more lactic acid, which will stimulate the nervous system, increase the respiratory rate immediately, and make us feel a little stiff. For example, some people vomit after running 800 meters. Why do they vomit? It is because running 800 meters will produce a lot of lactic acid to stimulate the nervous system, which will lead to a violent reaction in our stomach.

So before exercise, we can eat more alkaline foods, such as bananas and other fruits and vegetables, which we call alkaline storage, so that when the body produces lactic acid, the alkaline components we store can neutralize the acid and slow down the accumulation of lactic acid.

Culture is the lifeblood of a nation.

China’s traditional culture is profound and has a long history.

What are the top ten famous teas and four famous embroideries?

Who are the Eight Masters in Tang and Song Dynasties and the Eight Immortals in Drinking?

Where do the three mountains and the five mountains refer to?
The People’s Daily has compiled 55 common knowledge of China culture, and those that can’t be answered should be collected quickly.

▽

Culture is the lifeblood of a nation.

For thousands of years, precious cultural heritage has been handed down, which has cultivated the interest and character of China people.

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Source: People’s Daily Weibo

Editor: Hang Yifan

[Disclaimer: This number is the official public welfare account of "Reading for All", and this article is reproduced for the purpose of transmitting more information. Please contact us if the source is mislabeled or suspected of infringing your legitimate rights and interests. We will correct and delete it in time, thank you. 】

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The 2021 China International Services Trade Fair ("Service Association") is about to be launched. Beijing Global Studio, Beijing Global Studio, will be unveiled in the Beijing sub -center.

According to reports, after the official launch, Kung Fu Panda, the "top flow" of the global studio, and so on. It will also come to the scene and the audience in advance.

Beijing Universal Studios is located in Tongzhou District, Beijing. In the 20 years of construction, 7 years of construction, this year, after the opening, "double", today, I finally started trial. It will be officially opened on September 20.

As the world’s largest global studio, what is mysterious here? Shanghai Securities Journalists take you to explore.

Harry Potter, Xiaoyang and other top traffic collection

VR dazzling technology immersion experience

A reporter from Shanghai Securities and Magazine came to Beijing Global Resort in Tongzhou District, Beijing, early.

It is very convenient to take the subway. Both Beijing Metro Batong and Line 7 are global resorts. The volume of the station is equivalent to three times the total railway station. There are 4 safety entrances 82.

From the subway, the west side of the station is the urban avenue, restaurant and theme store of the global resort, about 700 meters again. You can reach the resort.

Global studios have the magic world of Harry Potter, Kung Fu Panda Glass, Xiaoyang Paradise, Transformers, Jurassic World Nubra Island, Hollywood Avenue, Future Water World, and so on. 7.

In the park, first of all, this is a milestone building in Hollywood. On Hollywood Avenue, you can play a monster, Maryline Monroe, and take a group with them. In a film -specific product factory, you can experience the effect of photoelectric mixed. Experience the entire movie production process.

Hollywood Avenue is not far from the right. It is currently the largest little yellow garden in the world. Visitors can enter Super Mengle Island on a huge pier. Experience the stimulus of the roller coaster, or sit at a bird’s -eye view of the Menci Rose Vortex 360 ° Island.

In Nubra, Jurassic World, experience the "Jurassic World Adventure", adopt a complete terrain luxury automatic system (Atlas) into the wilderness of Nubra Island and meet dinosaurs.

"Global resort is full of technology. Many projects are real scenes and 3D virtual scenes. Visual art enjoyment is very good." Tourists told reporters.

In the "Future Water World" theme scenic spots, the feeling of immersion continues various details. Even a hair dryer can be heard in the bathroom. It is shocking to accelerate the technology of water gasoline, accelerate, and bullets. Until the plane crashed & hellip; & hellip; various stunt performances made tourists scream again, it seemed to be in a wonderful "water war".

The largest and most exciting roller coaster in the park- "DABA Tiger Roller Trolley", 4. Within 5 seconds, it can be accelerated from a static state to 104 kilometers.

Except for playing, I can’t eat, drink, drink and various products! There are 80 restaurants and 30 retail stores. Ice cream from Xiaohuang people and other themes, butter beer to signature & hellip; & hellip; various novels diet, of course, the price is also "unforgettable"!

The fare has not yet been announced

Beijing or enter the Mid -Autumn Festival domestic tourism is the hottest

Beijing Global Studio fare? The recent testing and test operation tests have been fired thousands of yuan. But the official fare has not been announced.

Compared with Shanghai Disneyland, before, he had just issued a ticket adjustment plan: starting from January 9th, 2022, the conventional daily ticket adjustment was 435 yuan, the special agreement was 545 yuan, the peak day was 659 yuan, and the special peak day was 769 yuan.

After the official opening on September 20, the theme park of Beijing Global Studio needs to enter the ticket. In Beijing Global City Avenue, tourists can go to the case without buying tickets. Adjustment.

The time to open the global resort is a coincidence in the Mid -Autumn Festival. Where to analyze the main data research institute, the Mid -Autumn Festival has always been the off -season of long -distance travel. Especially in Beijing, in the Mid -Autumn Festival, there is usually a scene of "going out" instead of "entering Beijing". As the Global Resort was officially announced in the Mid -Autumn Festival, Beijing is expected to be the most popular destination of the Mid -Autumn Festival.

How to promote the Beijing economy?

It is reported that Universal Studios Beijing covers an area of ??120 hectares, plus 280 hectares of resorts. After completion, it will become the world’s largest global vast city. This is 2 times that of Osaka Global Studio, 5 times of Singapore Global Studio, and 4 times in Shanghai Disney.

The existing section of the global resort includes the theme park of Beijing Global Studio, Beijing Global City Avenue and two resorts. The second phase of planning construction includes the theme park of Chinese elements, which introduces IPS such as Chinese culture and Sun Wukong; the three -phase plan construction water park, with a total investment of more than $ 50 billion.

CITIC Jianota predicts that Universal Studios Beijing receives about 15 million to 20 million people, and the price of guests is expected to exceed 1,500 yuan. After maturity, the annual turnover is about 25 billion yuan to 30 billion yuan.

Pacific Securities believes that the global resort will directly drive Beijing’s tourism revenue by 4 % -5 %, and the annual growth rate of the industry around the tourism industry will increase by more than 100 billion yuan. the value of.

Many listed companies participate in the global studio industry chain

As an investor, the capital story behind Beijing Global Studio is more concerned about.

From the official disclosure information, Beijing Global Resort has Beijing International Resort Hotel Beijing International Resort Hotel, which is a joint venture with Beijing Ryan Cultural Tourism Investment Co., Ltd. and Kangcaster NBC Global Commercial Position And resort.

Beijing Handbiao Cultural Tourism Investment Co., Ltd. is the Beijing Municipal Government that mainly supports investment, development, operation and Beijing Global Resort. It is usually used by five Beijing state -owned enterprises. Including one of China’s largest tourism companies -Beijing Chiefs Group.

As the largest shareholder of the global studio, the first travel hotel of the first group, Wangfujing, Quanjude, the first commercial stock, and so on. This is the closest and benefited from this industrial chain.

At present, there are only two hotels in NOVOLI in the Universal Studios -Universal Studios Hotel and Resort. The number of rooms is about 1200. These two hotels are management of 50 % of the International Cay and First Tourism Group. And before December 31st, he has been committed to injecting a girl hotel, 2022. In June of this year, the hotel’s discipline announced a $ 3 billion plan. Global Studios near the theme hotel, in order to seize market opportunities.

In addition to the first time, many listed companies have recently responded to investors in Shanghai and Shenzhen. It appeared in the case of cooperation with Beijing Universal Studios.

Wangfujing said that the company produced by Wangfujing Shopping Center produced by the company is expected to be opened with the global studio scenic spot. However, in order to deal with the market tax, the company revealed that there is no specific plan to open global studio.

All the rally and delivered a speech thatthe Quanjihuzhuang is located on the city avenue of Universal Studios. The project covers an area of ??more than 15,000 square meters. The form of snacks, dinner, takeaway, terrace bar, etc. Organic combination. The store will be tested at the same time as global studios on September 1.

There is also an investor’s "adapter". Beijing Culture Group, Beijing Culture Group, Holding Bank, is one of the investors of Beijing Global Studio.

CITIC Tourism, China Youth Travel, and so on. It is a formal authorized partner of the Beijing Global Resort Tourism Channel.

Also, many listed companies have participated in the project construction of global studios. For example, Jintu Group is one of the main suppliers of Beijing Global Studio Green New Building Materials; time and space technology participation in the construction of Beijing Global Studio theme park support construction (first stage) urban avenue flood lighting project construction; Yuanwang valley and valley and Beijing International Resort has signed a franchise agreement for many years.

Shanghai Securities News

"Shanghai Securities Journal" on July 1, 1991, with the establishment of the New China Securities Market, it is the first national financial daily daily that my country provides authoritative financial securities. "Shanghai Securities News" is a key newspaper, Xinhua News Agency, and the China Securities Regulatory Commission designated information disclosure newspapers.

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