The word-of-mouth box office of "Abominable" has a double harvest, and the story is set in China.

  Last weekend, there were only two new films in the North American film market, and Abominable, released by Universal Pictures, took $20.85 million at the weekend box office, ranking first in the box office list.

  Abominable, jointly produced by American DreamWorks under Universal Pictures and Oriental DreamWorks under Chinese Culture, tells a touching story of a group of friends who crossed half of China and went through hardships to escort the legendary Himalayan snow monster home. It is worth mentioning that this film is the first animated feature film set in contemporary China and released worldwide. At present, the media reputation and audience feedback are excellent.

  Abominable’s $20.85 million first weekend box office fully reflected the market’s desire for long-lost family movies, and also made it the best original animated feature film (non-sequel, series and derivative works) so far this year. At the same time, Abominable is also the third original work that won the weekend box office list in 2019 after We and Good Boys — — Yes, all three works are distributed by Universal Pictures. In Hollywood, where remakes and series of works have become popular, Universal Pictures has become the mainstay of original power.

"Abominable" stills

  However, the production cost of "Abominable" reached $75 million, and I’m afraid it’s not enough to rely on the North American box office. How much the film can finally earn mainly depends on the performance of the film in China’s National Day file — — The film will be shown in China on October 1st, the National Day.

  In addition, after the film was released, many media, including The New York Times, wrote articles affirming the candidate for the original voice actor of Abominable. Chloe Bennet, a Chinese-American mixed-race born in Chicago, is responsible for dubbing the leading actor Xiaoyi, and many other dubbing actors, including Zhou Caiqin, have Chinese backgrounds. This is undoubtedly an improvement in Hollywood, where "whitewashing" is a common practice. Jill Culton, the director, said: "I never thought that white actors would represent the role of Chinese. After all, this time we are going to present a different culture from ourselves. At this time, as directors, we must be extra careful."

Judy poster

  Another new film released last weekend is the biographical film Judy, starring René e Renée Zellweger, which tells the tragic life of the legendary Hollywood superstar Judy Garland. René E Zellweger’s wonderful performance in the film has won her great popularity, and she is expected to hit the best actress Oscar statuette with this film. Judy was only shown in 461 theaters last weekend, which was not a big one, and finally won the weekend box office of $3.09 million, ranking seventh in the list.

  In fact, there was another new film scheduled to premiere last weekend, that is, The Hunt by Universal Pictures. The film, starring Hilary Swank and Emma Roberts, is based on the classic short story The Most Dangerous Game, and tells the horror story that twelve strangers are inexplicably hunted by a group of elites. On August 3rd and 4th this year, two large-scale shootings occurred in El Paso, Texas and Dayton, Ohio, which killed more than 30 people. Under this background, Hunting, which was being promoted all over the United States at that time, announced that it would withdraw its original release plan and suspend various publicity activities.

  The novel "The Most Dangerous Game" was published in 1924, and there have been more than a dozen film and television works remake here in history. However, this adaptation is said to have incorporated many current social realities in the United States. Once the trailer came out, it attracted many speculations from the left and right factions in the United States, and even President Trump of the United States criticized "Hunting" for fanning the flames and creating contradictions, which eventually forced Universal Pictures to withdraw it from the schedule last weekend.

  September 27-September 29 North American weekend box office list

  1. Abominable, 20.85 million dollars.

  2. Downton Abbey is $14.5 million.

  3. "The dancer" is $11.47 million.

  4. "The Clown Comes Back to Soul 2" is $10.4 million.

  5. Ad Astra 10.14 million dollars.

  6. "First Blood 5" 8.57 million US dollars

  7. Judy is $3.09 million.

  8. Good Boys, $2.01 million

  9. The Lion King is $1.6 million.

  10. The Fall of Angels is $1.53 million.

  Reporter Cheng Xiaojun

World Table Tennis Championships: China men’s team beat South Korea 3-0 to win four consecutive championships (photo).

Special topic: picture channel

  


〉〉〉〉〉〉Click the video to play.〈〈〈〈〈〈


  


    China News Service, Guangzhou, March 2nd (Reporter Tang Guijiang) The men’s team final was held at the Guangzhou World Table Tennis Championships on the evening of March 2nd. China, the most powerful team in table tennis today, once again met the South Korean team in a narrow way. Three tigers of China, Ma Lin, Wang Hao and Wang Liqin, joined hands to play, successfully defeated their opponents 3-0, and won the men’s team championship trophy at the World Table Tennis Championships for the fourth time in a row.


    In this World Table Tennis Championships, the China Men’s Team reached the final with unbeaten record, and only Wang Liqin lost a point in the group match against Romanian Philemon; Although Sang Eun Oh didn’t come, he had Ryu Seung-min and Li Ting. And Zhu Shihe’s South Korean team is still frightening, and they also won a total victory in this World Table Tennis Championships.


    It is completely expected that China and South Korea will meet in the men’s team finals. These two strongest teams in men’s table tennis have staged classic battles in the world table tennis for more than ten years. Ryu Seung-min of the South Korean team once defeated Wang Hao of China at the Athens Olympic Games and won the Olympic singles title. Zhu Shihe is regarded as the best chopper in table tennis today, and his combination has considerable strength to win the championship.


    Ma Lin of the China team first played against Ryu Seung-min, the first main force of the South Korean team. Ma Lin played quite easily and confidently today and has been effectively controlling the rhythm of the stadium. Ryu Seung-min, on the other hand, was a little nervous. The ball never opened, and there were many mistakes. As a result, Ma Lin quickly swept her opponent by three to one, making the first contribution for the China team.


    World No.1 Wang Hao went on to compete with South Korean teenager Li Ting? Against each other, Wang Hao aroused the fighting spirit under the unfavorable situation of losing one game first. At the beginning of the second game, Wang Hao overtook his opponent most of the time and won three games in a row, helping China to win the next city with a score of three to one, and China led by a big score of two to zero.


    In the third set, Wang Liqin played against South Korean team Zhu Shihe. Wang Liqin changed the habit of "slow heating" in the past, and launched a fierce offensive from the beginning with great momentum. Although Zhu Shihe was called "the world’s number one chopper", it was obvious that Wang Liqin’s offensive was unstoppable only by his chopping skills, and the game was completely one-sided. Wang Liqin quickly picked the opponent off by 3-0, which sealed the victory of the whole game for China.


    In this way, China defeated the South Korean Tai Chi Tiger by a score of 3-0, and won the men’s team championship in the World Table Tennis Championships again, which is the 16th time in the history of China team to win the championship.

The 2020 "Upstream Genius Cup" National Youth Football Invitational Tournament was closed. Tiangong School and Nankai Primary School won U8 and U10 respectively, and Shanxi Frontier won U12.

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Group photo of participating players

After five days of fierce competition, on the evening of January 20th, the 2020 "Upstream Genius Cup" jointly sponsored by Upstream News and Chongqing Genius Football Club decided the champions of all age groups. Tiangong School narrowly beat Chongqing teenager 5:4 to win U8 group championship, Nankai Primary School beat Chongqing Shan Ying in a penalty shootout to win U10 group championship, and Shanxi Frontier beat Beijing Dawei 2:1 to win U12 group championship.

At 5 pm on the 20th, the sky was getting dark and the temperature dropped suddenly, but it was hot in the 8D air football park in Yubei District. The 2020 "Upstream Genius Cup" which started on the 16th entered the final competition.

In the U8 Group Finals of Five-a-side, the reporter from chongqing morning post, the upstream news, met the children of Tiangong School who had been interviewed before, and they printed their nicknames on the back of their jerseys, which left a deep impression on the reporter.

In the final, the "alien" Mao Yilin, who had previously staged a five-dollar drama, still performed well, leading the team to a 5:2 lead in the second half. The Chongqing teenager chased two goals before the end of the game, but still lost 4:5.

In the end, Mao Yilin raised the championship trophy on behalf of Tiangong School, and he was always shy and generously shouted "Xiongqi" to the reporter’s camera.

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U10 final scene

Subsequently, the finals of U10 and U12 of the eight-person system also started at the same time. In the U10 final, Chongqing Shan Ying, who was mainly composed of students from Cave Primary School in Shapingba District, took the lead at 1:0 in the first half. However, Nankai Primary School equalized the score by taking advantage of the set-pieces in the second half, and then the competition between the two sides was fierce, and finally the game was dragged into a penalty shootout.

In the end, Shan Ying missed two goals, while Nankai Primary School made five free throws, and finally won the U10 championship.

As one of the most influential youth brand competitions in China, the 2020 "Upstream Genius Cup" not only attracted more than 30 local teams, but also attracted 8 teams from other provinces and cities such as Beijing, Taiyuan and Changchun.

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U10 champion receives the prize.

In U12, the oldest group, the final was played between two foreign teams. The frontier club from Taiyuan, Shanxi Province was dominant, but the Beijing Dawei Club, which was mainly composed of students attached to Beijing Medical University, was also very tenacious.

In the first half, Tian Yichen, No.6 at the forefront of Shanxi Province, took advantage of a direct free kick to go to the next city. However, in the second half, he played a great defensive counterattack by the club, and was beautifully pulled back by captain No.7 Liu Jiashun. However, Tian Yichen scored twice with a long-range shot and finally helped the team win the championship. He was also named the best player in Group U12 of the 2020 Upstream Genius Cup.

After the game, Zhao Yindong, the captain of Shanxi Frontier, told reporters that it was his first time to come to Chongqing, and he was very happy to win the "Upstream Genius Cup" this time, hoping to come to Chongqing again in the future.

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Zhao Yindong, captain of u12 of Shanxi Frontier Football Club, holds the championship trophy.

After the game, Guo Fei, general manager of Genius Club, told reporters that this year is the third time that the upstream Genius Cup was held. The original intention of the tournament was to hope that there would be a platform for communication between Chongqing and youth clubs all over the country. The previous two competitions attracted more than 100 teams from more than ten provinces and cities across the country, with more than 1,500 young players and coaches. This year, there were 38 teams participating in the upstream Genius Cup, with nearly 500 participants.

Guo Fei expressed the hope that the "Upstream Genius Cup" will be made into a nationally influential youth brand competition in the future, so that more children can show their football skills on this platform and make their own contribution to the development of youth football in Chongqing.

It is reported that the upstream talented football youth training camp jointly created by upstream news and talented football has been launched, and the winter vacation classes have been started one after another since January 11, offering foreign teachers’ preschool classes, junior high school special recruitment classes, basic classes and promotion classes for students of different levels aged 4-16. Parents of interested children can find the "Upstream Genius Football Youth Training Camp" page in the activity area of upstream news, make an appointment to participate in the experience and enjoy exclusive discounts.

Upstream News chongqing morning post Reporter Tang Hao Photography Hi-Tech

Please poke the upstream genius football youth training camp for registration.

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

It’s spring for Yu Huanshui and Longling Mystery Cave to explode fine short plays.


Special feature of 1905 film network "Is the play fast? Shouldn’t this be a normal rhythm? " When Guo Jingfei was interviewed by a group of media, he heard the comments of netizens on his new drama "I am Yu Huanshui", which was "short in length and fast in pace", and responded inexplicably.


There are only 12 episodes of "I am Yu Huanshui", which was premiered last Monday and ushered in the pre-on-demand finale on April 14th. This kind of rhythm really makes the audience accustomed to "chasing drama and running" shine.


The drama series got a good score of 8.4 points/53,000 people in Douban, which became the highest score in the opening year of domestic drama. "Short and pithy" is the key word of "Yu Huanshui".


"Yu Huanshui" can be "through to the finale" after a week’s release.


Coincidentally, there are only 18 episodes, 22 episodes and 12 episodes of Longling Cave, Imperfect She and detective chinatown, which have been released recently. In the future, there will be a number of "short plays" such as White Moonlight, Cloister Pavilion, Double Exploration, Silent Truth and Dear Freud.


In February this year, the State Administration of Radio and Television issued the "Notice on Further Strengthening the Management of the Creation and Production of TV dramas on the Internet", which mentioned that the shooting and production of TV dramas advocated no more than 40 episodes and encouraged the creation of short dramas within 30 episodes.


Under the double addition of policy guidance and market demand, does the popularity of "Yu Huanshui" mean that domestic network short plays have ushered in a "new era of development"?


Short duration, not short quality.

The new trend of network short play


The concept of "short play" mainly involves two levels: one is "the length of time", and the single episode is within 15 minutes; Second, "the number of episodes is small". Domestic online dramas usually take 12 episodes as the baseline, which is the lower limit of the number of episodes of many platform cooperation dramas, and the upper limit is generally not more than 30 episodes.


Depending on the characteristics of the network platform, short drama and seasonal broadcast have always been the main modes of online drama. However, unlike the early "family workshop" online drama, the development of online short drama in recent years has shown an obvious "boutique" trend.


Traditional film and television companies have entered the game. I am Yu Huanshui, jointly produced by Noon Sunshine and Iqiyi, brings together the "golden team" at noon: Hou Hongliang is the producer, screenwriter Wang Sanmao and Lei Zi have written Everything is Fine, and director Sun Molong has directed Parents’ Love.


Behind Longling Cave, Wanda Pictures is one of the producers. "Imperfect She" is a collaboration between Penguin Film and Dongshen Film. The earlier Oriental Wall Street was jointly produced by Tencent and FOSS. The entry of traditional film and television companies into the online drama market, especially the short drama market, will boost the upgrading of quality and volume.


At the same time, more and more "movie café s" are testing water network short plays. From Han Sanping’s early Crime Without a Certificate, starring Qin Hao, to the recent Imperfect She, which is composed of Zhou Xun, Kara Wai and Angie Chiu, and then to Guan Hu’s Longling Cave.


In the future, Liao Fan (Silent Truth), Duan Long (Double Detective), Wang Qianyuan (Sisyphus), Song Jia (White Moonlight) and other famous actors will also enter the show. Short plays and longer plays emphasize the so-called "film texture", and this "cross-border" will undoubtedly add to this.

"White Moonlight" stars Song Jia.


Wang Xiaohui, chief content officer of Aiqiyi, once summed up the characteristics of online short plays: "It’s either short or good, but short plays are easy to make fine." Short plays should attract audiences, shape characters and unfold plots within a limited space, which puts higher demands on writers, directors and actors.


In the first six episodes of "I am Yu Huanshui", the protagonist experienced high-energy plots such as car crash, cancer and organ trafficking, and completed the roller coaster experience from the bottom to the bottom, and then rebounded, which could not be finished in 30 episodes of traditional drama. A bitter but true image of "social animals" has also jumped onto the screen.


The audience can’t help but comment: "It would be great if all the plays were finished in 12 episodes."


At present, most of the domestic online short plays are suspense and crime themes. With the appearance of works such as Imperfect She with female theme and I am Yu Huanshui with absurd realism style, the short play market presents a trend of more diversified theme types and increasingly "high-quality".


Advantages and challenges

Will short plays become mainstream?


Although Qingpingle, which was broadcast almost at the same time as I am Yu Huanshui, was produced by midday sunshine, it suffered different fate in online word of mouth.


Because of the volume of 69 episodes and slow narrative rhythm, netizens sent the director "Kaizhou Zhang" to a hot search. Although the overall production of the series is excellent, the score is still around 8 points, but the rhythm of "Qingpingle" is not in line with the viewing habits of the online students.


According to the official data of iQiyi, the abandonment rate of long dramas is rising rapidly, reaching 56% in the first quarter of 2018. At the same time, the novelty rate of the last episode of short dramas with less than 24 episodes reached 20%, and that of long dramas with more than 45 episodes was only 6%. Users are more likely to pay for high-quality short plays.


A Le, who is engaged in the development of online drama, told Xiao Dianjun that the current audience is "getting impatient". They usually brush Tik Tok, Aauto Quicker and bilibili, and the video will be scratched if it fails to attract his attention for 3 seconds. This habit will naturally be brought to the process of watching the drama, so the requirement put forward by the platform is often a word "fast".


In February this year, the Notice issued by the State Administration of Radio and Television clearly pointed out that it was resolutely opposed to artificial "water injection" and lengthening the number of episodes, and short drama creation within 30 episodes was encouraged. From January to November, 2019, the average number of recorded TV dramas has dropped from 40 episodes in the same period last year to 38 episodes, and the total number of episodes has dropped by 27%. The creation of short plays with "concentration is the essence" is both a policy orientation and a market demand.


At the 7th China Internet Audio-visual Conference held last year, Wang Xiaohui predicted that "short plays will reach a phenomenal peak in the next three years." Platforms such as Youaiteng have also accelerated the layout of online short plays.


On February 25th this year, Youku released the "White Paper on Youku Short Play Cooperation", which fully opened the cooperation of short play content, and provided partners with a series of services such as content distribution, joint marketing and commercialization realization through Youku content open platform.


Content demand of Youku short play


White Moonlight, co-produced by Youku and Wuyuan Culture, starring Yu Entai and Song Jia, and Cloister Pavilion, adapted from Keigo Higashino’s novel, are highly anticipated.


Iqiyi has created strong genre short plays for users through two theaters: Love Youth Theater and Strange Suspense Theater, and produced many dramas such as Hancheng, Ferry of Soul, The Best of Us, Little Master and Slow Down. In the future, there will be Silent Truth starring Liao Fan and White, and Very Witness starring Song Yang.


Tencent, Oriental Wall Street, Longling Cave and Imperfect She are all jointly produced by Penguin Film and Television. Tencent video also launched the "hot pot drama" incentive plan in conjunction with hot pot video. Short plays such as "Double Detective" starring Duan Long and "Skyscraper" directed by Chen Zhengdao will also meet the audience soon.


Skyscraper (16 episodes) directed by Chen Zhengdao, Zhaoren Xu and Wu Zhongtian is highly anticipated.


While the prospect is bright, the network short play market is also facing many challenges.


First of all, although short plays are not low in cost, the pursuit of "quality" and "film sense" often means higher investment. As a producer and chief screenwriter, Chen Sicheng once revealed that the production cost of a single episode of the online drama "detective chinatown" exceeded 10 million yuan. The rough estimate cost of Oriental Wall Street is more than 32 million RMB.


In contrast to the high investment, it is a relatively short period, and it is difficult for short plays with more than 10 episodes to play the "long tail effect". Without joint investment with the platform side, according to the current mode of buying dramas mainly based on the number of episodes, the profit space of producers is limited. The short broadcast cycle also poses a challenge to publicity and marketing, and it is not easy to gradually ferment word of mouth.


In addition, the audience in China have not fully adapted to the rhythm of short plays and the mode of weekly shifts, and the habit of watching plays needs to be gradually cultivated. For example, many viewers reflected in the barrage of "I am Yu Huanshui" that 12 episodes are not enough to watch, and it takes too long to wait for a week to update.


In the long run, the combination of long and short dramas will still be the development direction of the online drama market for a long time to come. As pointed out in the Notice of the State Administration of Radio, Film and Television, "the number of episodes of TV plays depends on the content." The number of episodes is not the standard to judge the quality of dramas, but the right way to create online dramas is to refuse to inject water, reduce the quantity and increase the quality, and deepen the content.


Guo Jingfei’s words in the interview are very thought-provoking: "Many people watch TV dramas at twice the speed. Why should we torture the audience like this? Cut all the things that should be cut well. Isn’t this respect for the audience? "


The 2023 FIFA World Cup ended and Beijing Normal University won the women’s team championship.

People’s Daily Online, Beijing, November 1 (Reporter Yang Lei) On October 31, the 2023 FISU Football World Cup ended in Jinjiang, Fujian. Beijing Normal University beat paulista University of Brazil in the women’s final and won the championship, while paulista University men’s soccer team won the men’s championship.

On the afternoon of October 31st, the battle for the women’s championship of the 2023 FIFA World Cup in Jinjiang was held at the training ground of Jinjiang Football Center. The team of Beijing Normal University, which represented China, played against the team of paulista University in Brazil, and the two sides fought for 120 minutes and drew 2:2. In the final penalty shootout, Beijing Normal University won the championship with a total score of 7:6.

"Today, we made full preparations for playing for 120 minutes and presented a very wonderful game to everyone. It is our honor to stand on the highest podium again after 12 years. " Bi Yan, former China international and head coach of Beijing Normal University, said after the game.

At the 2011 Shenzhen Universiade, Bi Yan helped the Beijing Normal University women’s football team win the championship by beating the Japanese team 2-1. Twelve years later, as the head coach, she led the team to the highest podium in the world college football again.

In the men’s final, paulista University of Brazil beat the Ukrainian National University of Economics and Business men’s soccer team 7-6 in a penalty shootout and won the championship. Hohai University’s men’s soccer team, representing China, created the best result of China University’s men’s soccer team in the FIBA World Cup, and finally won the eighth place.

(Sports International Football) Serie A Synthesis: Lazio beat Florence Atlanta and Empoli.

Xinhua News Agency, Rome, October 30 (Li Mengqing) The 10th round of Italian Football League ended on the 30th. Lazio beat Florence with a penalty in stoppage time, with a countdown of 1:0. Atalanta beat Empoli 3-0 away, and Scamacca contributed two goals and one assist for the team.

The "Blue Eagle" played against the "Viola". In the 13th minute, Florence striker beltran scored a goal, but it was ruled that the handball was first and the goal was invalid. In the 16th minute, his header hit the post again. Since then, both sides have tried to shoot one after another, but the score of 0-0 lasted until stoppage time. Lazio’s Vecino headed the goal, but I didn’t expect milenkovic to open his arm and stop the ball at the crucial moment. This was an obvious hand ball, and the referee decisively awarded a penalty. Inmobile hit a penalty, helping Lazio beat their opponents with a 1:0 countdown, and Serie A won three consecutive victories.

Atalanta dominated the game against Empoli, and Scamacca’s performance was very eye-catching from the beginning of the first half. In the 5th minute, he received lukman’s assist and hit the ball with his heel, winning the first prize. In the 29th minute, Scamacca sent a cross to teammate Cooper Menas, who pushed the goal in the restricted area to expand the visiting team’s lead.

Yi Bian fought again, and Scamacca received De Roon’s dexterous assist, and volleyed at the edge of the restricted area to break the goal, and finally Atalanta won 3-0. (End)

Good returns from early spring potato harvest in Tengzhou, Shandong Province

CCTV News:At present, it is the spring potato harvest season. In Dawu Town, Tengzhou City, Shandong Province, local villagers are busy harvesting, and there is a bumper harvest in the fields.

In the potato shed in Malou Village, Dawu Town, Tengzhou City, the villagers are digging in an orderly manner. As the hoes fall to the ground, heavy potatoes roll out, and then these potatoes are sorted and packed and transported to all parts of the country.

Pang Jiashui, a large potato planter in Malou Village, Dawu Town, Tengzhou City, Shandong Province:I improved the planting mode, which was listed more than 20 days earlier than in previous years, and the potatoes grew well, with an yield of more than 5,000 kilograms per mu.

The golden and round potato not only looks gratifying, but also has a much higher price than the same period of last year. The field purchase price per kilogram is about 2.3 yuan, and the yield per mu can reach more than 12,000 yuan. Since entering the harvest period, merchants from all over the world have come to buy them and drove the trucks directly into the fields.

Jiangsu merchant Qualcomm:The potatoes here are good in color, shape and taste. They are very popular in our place. I ordered 15 tons today.

It is understood that the potato planting area in Tengzhou City in spring this year reached 470,000 mu. In recent years, with the continuous expansion of potato planting area and increasing output, potato industry has become a characteristic industry for local villagers to increase their income and get rich.

There are always stars to open the way, and there are always you who come to pay tribute to the "pineapple goddess" for us.

  More than four years ago, Chen Ruru, a post-80s youth, did not expect to become friends with Li Xiaojun, a post-60s youth, nor did he expect to become friends with Liu Zhijia, an IT man 2,600km away. They have different identities, such as entrepreneurial youth in the 18th-line small town, department-level cadres in provincial organs and institutions, and co-founders of Beijing Internet enterprises. It is hard to imagine that such three people will have a deep intersection in the future.

  But everything is logical. They gathered from Beijing and Guangzhou at the southernmost tip of the mainland of the motherland for the common cause — — "Xuwen pineapple", familiar with each other.Spring after spring, they meet in the "pineapple sea".

  A lofty friendship is often achieved by a common cause.On September 18th, Chen Ruyue and "pineapple sisters" Wu Jianlian and Wang Xiaoying traveled 600 kilometers from Xuwen to Guangzhou to visit Li Xiaojun who retired gloriously this month. They called her "pineapple goddess". On this trip, they paid tribute to Li Xiaojun on behalf of 150,000 Xuwen pineapple farmers — —"There are always stars to open the way, and there are always you coming for us."

Chen Ruyue (first from right) and pineapple sister (second from left) pay tribute to Li Xiaojun (second from right) on behalf of Xu Wen's pineapple farmers. He Yufeng photo

Chen Ruyue (first from right) and pineapple sister (second from left) pay tribute to Li Xiaojun (second from right) on behalf of Xu Wen’s pineapple farmers. He Yufeng photo

The flower balls made of small pineapples are the wishes of fruit farmers.

The flower balls made of small pineapples are the wishes of fruit farmers.

  In those days,The "12221" task force is like a "sea-breaking" person who leads the "pineapple sea" fruit farmers to the big market. Xiaojun ’ It has gathered into an army of rural revitalization. "Looking back, Li Xiaojun was gratified. The Xuwen Pineapple Working Group, which she first led, brought the concept, practice and resources of "12221", and now it has formed a cross-regional and cross-industry agricultural product market cooperation team, leaving a team that can’t be taken away.Compared with more than four years ago, Xuwen pineapple practitioners are now confident and striding forward.

  Common goals create affectionate connections.

  Xuwen, located at the southernmost tip of mainland China, has the most magnificent pineapple planting landscape belt in China. Whenever the pineapple is harvested, the "pineapple sea" always welcomes a group of different people.They set foot on red soil and shuttled through the fields to plan the future for Xuwen pineapple.They came from different units, including government cadres, university experts, media reporters and entrepreneurs. Li Xiaojun, then deputy director of Guangdong Agricultural Exhibition Hall, was the "leader" of this group of people.

There are always stars to clear the way, and there are always you coming for us. — — Pay tribute to the pineapple goddess of love

There are always stars to clear the way, and there are always you coming for us. — — Pay tribute to the pineapple goddess of love

  The hour hand is set back to 2018. On this magnificent red land, golden pineapples rot in the fields and nobody cares. The whole industry was shrouded in the shadow of slow sales for three consecutive years, and the majority of fruit farmers gradually lost confidence. "earn a little this year and get in next year; Earn a little next year and take it in the next year. " Chen Ruru said.

  Facing the expectation of 150,000 pineapple growers, the Guangdong Provincial Department of Agriculture and Rural Affairs did not hesitate to set up a working group quickly. Taking Xuwen pineapple as the experimental field, it started the "12221" market system construction of Guangdong agricultural products.

In February 2019, the Guangdong Provincial Department of Agriculture and Rural Affairs set up a special working group on Xuwen pineapple to conduct in-depth research, and put forward a framework for the construction of Xuwen pineapple marketing system, which was refined to form "12221".

In February 2019, the Guangdong Provincial Department of Agriculture and Rural Affairs set up a special working group on Xuwen pineapple to conduct in-depth research, and put forward a framework for the construction of Xuwen pineapple marketing system, which was refined to form "12221".

  At that time, Chen Ruyue was full of confusion and confusion. A conference in the spring of 2019 changed his course. It was the first pineapple production and marketing docking conference organized by the working group led by Li Xiaojun. Chen Ruyue stood on the stage of the conference, promoted her new pineapple varieties, met a group of high-quality buyers, and successfully exported her own pineapples to Russia, Japan and other countries. "As a builder, witness and beneficiary, Xuwen pineapple has come to this day, and its value has doubled and sold overseas. It is very difficult and remarkable!" Chen Ruru said with emotion.

  As a core member of the working group, Huang Haiyang, then a media reporter, planned the Xuwen pineapple production and marketing docking conference in 2019. He said that on the day of the event, more than 500 buyers came, far exceeding expectations. Many buyers called the day before the event to inquire, but they had to refuse due to the limitation of the venue. On the day of the event, the purchase volume of pineapples exceeded 120 million Jin, accounting for more than 1/5 of the total output of that year. "From that day on, I knew Xuwen pineapple would sell well. Because the confidence of farmers has recovered, buyers and consumers have re-recognized Xuwen pineapple. " Huang Haiyang said.

  In 2019, Xuwen’s "12221" marketing was a great test, and the total output value of pineapple reached 1.5 billion yuan, an increase of 53% compared with 980 million yuan in 2018. Subsequently, the output value of Xuwen pineapple climbed year after year. This year, the output of Xuwen pineapple is about 796,000 tons, the output value is about 2.5 billion yuan, and the average purchase price is about 1.5 yuan/kg."In the past five years, Xuwen’s pineapple output has increased from more than 500,000 tons to more than 700,000 tons, and the price of the field head has increased from a few cents to the highest 3 yuan, and the per capita GDP has increased from 23,748 yuan to 33,676 yuan."Luo Hongxia, secretary of Xuwen County Party Committee, said that this is the most vivid portrayal of the joy in the hearts of peasant brothers.

The farmer brothers are happy in their hearts. Photo by Lin Peng

The farmer brothers are happy in their hearts. Photo by Lin Peng

  Once hesitant fruit farmers regain their confidence in planting.Peng Decan’s pineapple planting area has been expanded from 80 mu to 300 mu. "In previous years, Xuwen’s rent was 1,300 yuan/mu, but now everyone ‘ Grab land ’ Planting pineapples, the land rent rose to 2700 yuan/mu this year. There is hope in the industry, and everyone’s enthusiasm for planting pineapples is getting higher and higher. " Chen Ruyue said to everyone.

  There are also ideas that change."From not understanding at all, many farmers’ agents and brokers now know that they should open their mobile phones to see big data in the market, do a good job in the supply chain of the base, strengthen quality control, and establish a brand to go out." Liu Zhijia, a special member of the working group and co-founder of an acre of land, said that all this was finally reflected in the continuous increase in the income of practitioners.

  The power of gaining support and persistence.

  If you are determined to be firm, you will not be sharp, and success will not be fast for a long time."The continuous increase of fruit farmers’ income is due to our continuous participation ‘ 12221’ The biggest motivation. "Yvonne Wang, a member of the working group and then the Guangdong Agricultural and Rural Short Video Production and Promotion Center, said.

  This is precisely the vitality of "12221". It is precisely because it can link agriculture with agriculture and increase farmers’ income that new units, departments and social forces are willing to join.There are more and more friends in the working group.

Xu Wen pineapple "12221" working group representatives went to the pineapple sea for investigation.

Xu Wen pineapple "12221" working group representatives went to the pineapple sea for investigation.

  In the spring of 2019, "12221" was born in Xuwen.After winning the first season, just as everyone was full of confidence and ready for a big fight next year, the sudden COVID-19 epidemic in 2020 disrupted everything. The fruit farmers who just tasted the "sweetness" suddenly felt cold. In mid-February, Liu Zhijia risked the epidemic and went retrograde from Beijing to Xuwen.

  Together with the spring, there was a working group led by Li Xiaojun.When the whole country was still isolated at home, they set off retrograde and went to Xuwen from Guangzhou and Beijing. The traditional offline marketing model was cut off, which forced Xuwen pineapple to get an electric shock marketing. At that time, the working group raced against time to start the "Xuwen Pineapple Online Purchasing Through Train" and completed 11 tasks in just a few days. In just over a month, the price of pineapple has gradually increased from 0.6 yuan/kg at the end of January to 2.6-3 yuan/kg. In 2020, the output value of Xuwen pineapple reached 1.68 billion yuan, an increase of 12% over 2019.

  Subsequently, the new online marketing method of "12221" agricultural product market system was copied to many agricultural products such as litchi, abalone, oyster, lion goose and grapefruit, thus opening the prelude to cultivating Guangdong’s "new infrastructure" for digital agriculture. Yvonne Wang, as an advocate of short video marketing, saw the Guangdong brand agricultural products "out of the circle" one after another.

"Pineapple Sister" Wang Xiaoying sent a pineapple to express her gratitude.

"Pineapple Sister" Wang Xiaoying sent a pineapple to express her gratitude.

  After 1995, Wang Xiaoying changed from the anchor of local TV station to "pineapple sister", and the county magistrate broadcasted the goods, the pineapple high-speed train, the pineapple micro-variety live broadcast, and the Xuwen pineapple national 11-city tasting meeting & HELIP; … There is always her beautiful figure. "It turns out that agriculture can play like this." Wang Xiaoying said that many farmers have built Xiaoyanglou, and the tractor road in the field has become a rainbow road."Xuwen pineapple is not only the rich fruit of the villagers, but also a kind of spiritual wealth."

  Wu Jianlian, the "Pineapple Sister" and the president of Xuwen Pineapple Industry Association, also changed from questioning and worrying at the beginning to completely trusting the working group. In the past five years, she followed the working group around major cities in East China, North China and Northwest China, either selling pineapples in the producing area or exploring sales in major wholesale markets across the country to expand the sales radius. With the development of online marketing and the increase of sales channels, many purchases are made directly in the pineapple field, but the pineapple trading market in Qujie Town is slowly "idle".

  As a developer of agricultural big data, Liu Zhijia describes himself with three changes in thinking, "from simple sales thinking to industrial thinking, from technology to sales thinking to supply chain thinking, from relying solely on market actions to coordinating all social forces to jointly promote sales."

  Establishing the concept of market and expanding the market, the members of the task force feel a deep sense of gain after several years of "crossing the sea".Yvonne Wang said that he has transformed from an organization cadre to a business cadre, especially one who is familiar with Internet marketing and digital agriculture.

  Today’s Xuwen pineapple sales are no longer just "waving flags and shouting" by the working group or several industry leaders. The team of "amphibious new farmers" who can plant and sell pineapples has been growing and has become a new force in the revitalization of Xuwen pineapple industry.

The team of Haixin farmers in pineapple has been growing and has become a new force in the revitalization of Xuwen pineapple village.

The team of Haixin farmers in pineapple has been growing and has become a new force in the revitalization of Xuwen pineapple village.

  Doing the right thing has its own logic.

  The iron camp is a flowing soldier, and the great cause will not stop.

  A set of theories, a team and a mechanism promote the organic linkage of industry, market, science and technology and culture, and promote the high-quality development of agriculture.

  The development of rural industries has its objective laws and cannot be achieved overnight.Only by maintaining a certain strength, working hard for a long time, and carrying out a blueprint to the end can we continue to develop healthily.At present, Xuwen pineapple industry still has many shortcomings. If the quality needs to be continuously improved, the development of primary, secondary and tertiary industries is unbalanced and the output value is not high enough. Luo Hongxia, secretary of Xuwen County Party Committee, has a clear understanding of this. She said that Xuwen pineapple is exploring and thinking. "The journey is long, only struggle. Adjust measures to local conditions, give play to advantages, make the pineapple industry stronger and better, strive to build a pineapple industry belt with world influence and competitiveness, make Xuwen pineapple a model with specimen significance for rural revitalization, and promote the demonstration to drive the high-quality development of characteristic rural industries to achieve greater results. "

Xuwen pineapple sea. Chen Bei running photo

Xuwen pineapple sea. Chen Bei running photo

  The original pineapple team members, as well as the first batch of local party and government cadres who participated in the "12221" work, have changed their positions and posts.In the past, the "working group" with only a few people has evolved into a "12221" team, and hundreds of institutions have participated in this work in recent years.Liu Yicun and Yvonne Wang continued to promote "12221" in the grass-roots work in cities and counties.The "working group" no longer only focuses on the pineapple industry.Since the beginning of this year, Zhaoqing, Shaoguan and other agricultural cities have promoted the construction of the "12221" market system, and "Father’s love is like orchid" has become popular, and Sihui orchids have officially come out of the circle; Lechang’s "golden plum" lights up the "small waist" … …

  What will Xuwen pineapple industry look like in five years?This year, xuwen county launched the "Ten Measures to Promote the Development of Pineapple Processing Industry in xuwen county" and other supporting policies, which helped the pineapple industry to "strengthen the chain, extend the chain and make up the chain". From single fresh fruit to diversified products, fresh-cut small pineapples are booming in the market, and pineapple prefabricated dishes such as grilled fish and shrimp are constantly being produced.

Pineapple grilled fish sold well in the market after listing.

Pineapple grilled fish sold well in the market after listing.

  More and more people from different industries have joined Xuwen pineapple industry.Some of them aim at "one production" and make a fuss about production standards and quality improvement; Some people aim at "secondary production", promote scientific and technological innovation, introduce deep processing projects and extend the industrial chain; Some people aim at the "three industries" and accelerate the deep integration of agricultural tourism, industry and culture. Among them are growers, grassroots cadres who have been rooted in rural areas for a long time, new farmers who have returned home to start businesses, entrepreneurs, investors, buyers and cultural practitioners. They introduced more capital and scientific and technological strength, opened up and operated more new tracks, and pushed Xuwen pineapple industry forward to the project of 10 billion output value.

  When the personnel are exhausted, it is natural to see them, but they work hard and wait for a bumper harvest. Nowadays, in Xuwen, fruit farmers are busy planting pineapples; Wu Jianlian took fruit farmers to Shanghai to participate in the exhibition these days; The Xuwen pineapple "12221" working group and his friends are preparing for the next spring of "pineapple sea".

  One thing, a group of people, one heart, fight together, and you will win.

  "The sea of pineapples" is full of spring.

  [Coordination] Yan Liang Zhang Lu Mai Qianming

  [Author] Chloe Wang Dong Yu Huang Chuxuan

Fruits, vegetables, spring tea, aquatic products … Senior buyers of all kinds of life interpret the fresh spring market.

Spring is coming soon, and all kinds of products in the fresh market are about to be updated. Senior buyers from their original lives introduced the fresh markets of fruits, vegetables, spring tea and aquatic products respectively.

Cat, a buyer of fruits, said that the fruit market in spring is particularly tropical, and a series of tropical fruits such as Indonesian mangosteen, Thai durian, Hainan mango and pineapple are very popular.

On the one hand, because other temperate producing areas mature in spring and there are fewer fruit categories listed; On the other hand, affected by the climate, the taste of fruits in tropical producing areas is generally more popular than that in other producing areas.

In addition to tropical fruits, in recent years, new domestic cherries and blueberries have been "actively attacked" in the spring, and with their increasingly stable quality and freshness advantages, they have gradually become hot in the market.

In addition, the star of the new season, New Zealand Jiapei Kiwifruit, is about to "return of the king". As a "key direct supplier" of Jiapei, Jiapei Kiwifruit has been tailor-made for its exclusive supply chain service guarantee scheme for many years since it signed a direct supply contract in 2015, making it a spring fresh fruit that platform users can "close their eyes" with peace of mind.

From May to May, a large number of seasonal fruits will be on the market in summer after fresh spring, and watermelons, honeydew melons, grapes, bayberry, peaches, etc., which are the dominant producing areas and characteristic varieties in China, will occupy the dining table; The kiwi fruit, blueberry and fresh durian from Southeast Asia among the imported fruits will also usher in the sales peak in May.

Recently, the original life mainly recommended spring visitors, sweet Sichuan Spring Festival rake oranges, and a rich, fruity Hainan Jinhuangmang and other fruits to users, so that users can taste the sweetness of spring from the branches.

People in China pay attention to "not eating from time to time". In spring, many places have the custom of "eating spring vegetables".

As the old saying goes, "eat buds in spring and melons in summer", many bud vegetables taste best in spring when they are fresh and tender, so the bud vegetables such as thunder shoots, Chinese toons and asparagus are the most popular.

Yi Hui, a buyer of vegetables, said that in addition to hot sprouts, seasonal vegetables such as morels, broad beans and children’s vegetables are also widely concerned by consumers under the influence of the custom of "eating spring vegetables".

When the weather gradually turns hot, many people are prone to stomach heat, thirst and loss of appetite. At this time, thieves do not steal tomatoes, cherry tomatoes, fruit and corn, which can be eaten raw and have a refreshing taste, and usually start to sell well in the market.

Recently, the original life recommended to users the fresh and watery Anji Lei bamboo shoots, as well as the "spring vegetables" such as the fresh and delicious Morchella in the western Sichuan Plateau, so that users can eat the freshest seasonal vegetables in spring at the first time.

Lu Yu once said in the Book of Tea, "All tea picking is between February, March and April." Generally speaking, the quality of spring tea is relatively good in a year. Every spring, with the pre-sale and listing of spring tea in various tea areas, the tea market will usher in a wave of consumption peaks.

Wang Fa, a buyer of life tea, said that in recent years, with more and more young people joining the army of drinking tea, tea has gradually become a demand and synonym for socialization and health care.

Young consumers prefer tea that is convenient to brew, such as blended tea, freeze-dried tea and teabag, and they are more personalized about the taste and packaging of tea.

Comparatively speaking, business people and mature people prefer to choose original leaf teas with high quality and added value, such as West Lake Longjing, Biluochun, Huangshan Mao Feng, Taiping Monkey Kui and other green teas.

In addition, under the trend of healthy consumption, people pay more attention to the efficacy of tea. For example, in spring and summer, the effects of clearing liver and improving eyesight, relieving summer heat and cooling, invigorating stomach and promoting digestion are the main decision-making factors for consumers to choose tea products.

Recently, the original life mainly recommended a variety of pre-sale spring teas to users, including West Lake Longjing and Biluochun, "core producing area+first harvest in early spring", to ensure that users can buy and drink the first tea before tomorrow.

Dong Lei, a buyer of aquatic products, said that after a series of "hard dishes" were bombed during the Spring Festival, many people began to adjust their diet after the holiday and paid attention to choosing light foods. In addition, there has always been a folk saying that "nourishing the liver in spring". Fish with high protein, low fat and rich in nutrients such as unsaturated fatty acids can not only supplement high-quality protein, but also nourish the liver and replenish blood, which has become the preferred ingredient for many consumers to eat lightly and make up in spring.

In summer, when the temperature is hot, consumers prefer aquatic ingredients to meat and poultry products. At the same time, the popularity of the night market has rebounded, and the "barbecue season" has further boosted the consumption of fish, shrimp and shellfish, and fresh shellfish such as crayfish, oysters and mussels have ushered in the peak consumption season.

Recently, the original life specially planned the topic of "light food after the holiday", and selected a variety of aquatic products such as French silver cod and Chilean salmon to provide users with more convenient and rich shopping choices.

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Peak travel is more cost-effective! Free Tour of the Lantern Festival in Dunhuang in 2024.

During the Spring Festival holiday in year of the loong, the tourism market in various places continued to heat up. The Lantern Festival is coming, and Dunhuang has issued the preferential policy of "Welcome to Spring". Visitors can enter the scenic spots of Mingsha Mountain, Yueya Spring, Yumenguan and Yadan Geopark free of charge, and they can also enjoy the great value experience of increasing the number of open caves in Mogao Grottoes from 8 to 12, and reducing the number of visiting groups from 25 to 15. Invite people from all over the country to come to Dunhuang to experience the different scenery in the northwest during the Lantern Festival.

According to statistics, as of February 14th, the Mogao Grottoes received a total of 63,956 people in 2024, an increase of 100.31% compared with the cumulative number in 2023. Crescent Spring received a total of 75,445 people in 2024, an increase of 100.87% compared with the cumulative number in 2023. On February 14th, the six scenic spots in Dunhuang received a total of 25,340 people, an increase of 1,230.88% compared with 2023.

(Headquarters reporter Song Zishuai, lu shan Dunhuang Rong Media)

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