Greebo: A Road to Self-help in the Stock Market for the Disappointed in Shopping Mall

  The company’s problem is not just about money, but the major shareholders need to go public and realize it.

  The lawn mower is a strange thing to Fengyunjun, who is wandering around the world. Generally, it is only seen in the homes of Europeans and Americans who live in big house in movies.

  However, the main producer of lawn mowers in the world is China. Head companies in the lawn mower industry, such as Chuangke Industry (00669.HK) and Quanfeng Holdings (02285.HK) Fengyunjun, have all introduced them and given good comments.

  Recently, () (301260.SZ) Growth Enterprise Market held a meeting and will soon land in the capital market.

  The company is called "the first share of new energy garden machinery" by many media-the estimated amount of funds raised by the company is as high as 3.456 billion, which is one of the larger IPOs since last year.

  Is it really capable, or is it just a hollow reputation?

  Fengyunjun reveals the secrets that listed companies don’t want you to know.

  On the eve of IPO, it was "two choices" by downstream channel providers, and the expression in the prospectus was contradictory.

  Lawn mower, or more broadly outdoor power tool (OPE), is a typical foreign trade manufacturing industry in China: most of the global demand is in North America, and a small part is in Europe.

  After a long period of development, the terminal channels are basically monopolized by large local companies.

  Take the North American market as an example. Home Depot (HD.N) is the largest distributor of outdoor power tools in North America. Together with Lowe’s (LOW.N) ranked second and Amazon (AMZN.O) ranked third, the top three distributors together account for 73% of the OPE market in North America in 2021.

  Although Greebo has a small scale in the North American market, there is no way to face the downstream strength.

  (North American market share from July 1, 2019 to June 30, 2020)

  In 2021, the revenue from Lloyd’s, the largest customer, decreased by 43%, including Gree Bo’s own brand and OEM brand. The company explained that "due to the deepening cooperation between competitor Quanfeng Holdings and Lloyd’s, the cooperation between the company and Lloyd’s has been adversely adjusted".

  In fact, it is "two choices."

  Many people may know that Alibaba (09988.HK)’ s "choose one from the other" is actually a common phenomenon in supermarkets in Europe and America, with the aim of avoiding competition among channels and obtaining monopoly profits.

  According to the voltage, Greebo’s products are divided into 40V, 60V, 80V and other series. In this "one of two choices", Lloyd’s selected Quanfeng’s 56V EGO brand products, and Gree Bo’s 60V own brand products stopped selling at Lloyd’s.

  Kobalt, the 40V Shangchao brand product originally manufactured by Gree Bo, was also produced by Quanfeng Holdings, while 80V branded products continued to be produced by Gree Bo due to the lack of corresponding product lines in Quanfeng, but were only sold online instead.

  I don’t know if it is to cover up the embarrassment of being abandoned by customers, but the company then said that the way of cooperation with Lloyd’s "will not have a significant adverse impact on the development of its own brand, nor will it restrict the sales of its own brand or reduce procurement".

  Fengyunjun can’t figure out who has a problem with reading comprehension in an instant.

  Supposedly, the cooperation with Lloyd’s has gone wrong, so just switch to other channels.

  Sorry, it’s not that simple.

  Home Depot, the number one distributor, mainly cooperates with Chuangke Industry. Chuangke Industry is the largest manufacturing enterprise in this field, and its Milwaukee and Ryobi are the first professional and DIY tool brands in the world respectively.

  In the second half of 2020, Greebo began to cooperate with The Home Depot, and its products were mainly its own brand 60V lawn mower. However, in the second half of 2021, the company stopped its direct business with The Home Depot, and chose to work for other American suppliers of The Home Depot (such as Toro and Echo).

  Did The Home Depot choose between Chuangke Industry and Gree Bo? Or did Chuangke Industrial use its dominant position to suppress Gree Bo? Fengyunjun is not clear.

  However, there is no doubt that Toro is an American company, and in this process, Gribo was eaten by Toro.

  In desperation, Greebo’s living space was gradually squeezed into an e-commerce company like Amazon and a comprehensive supermarket like COST.O, which were the company’s first and second largest customers in the first half of last year.

  Although Amazon is large in scale, on the whole, offline channels still dominate the global OPE market, with offline channels accounting for 91% in 2020.

  (Prospectus of Quanfeng Holdings)

  In the cooperation with Amazon, Greebo also doesn’t have much pricing power. The company said that the current cooperation mode with Amazon is mainly B2B, that is, the products are sold after being bought out by Amazon.

  At present, Lloyd’s has fallen to the third largest customer of the company, and the company expects that the income to Lloyd’s will be further reduced in the future.

  Toro, the fourth largest customer, is a foundry customer.

  Then there are some unknown small fish and shrimp. TSC, the fifth largest customer, and Harbor Freight Tools, the sixth largest customer, are both chain stores of American tools, ranking 36th and 82nd among American retailers respectively in 2021.

  The top five customers contributed 63.2% of the revenue.

  If you miss the opportunity in the growth track, you will not increase your income.

  The outdoor power equipment market is closely related to the real estate industry, which has grown steadily for a long time. In recent years, a major opportunity is the transformation to new energy, and the proportion of lithium-ion tools has increased rapidly.

  However, it seems that Greebo did not seize this opportunity.

  In 2021, Greebo’s revenue reached 5 billion yuan, and the CAGR of 2018-2021 was 17.2%, far less than the 58.3% of competitor Quanfeng Holdings’ outdoor power equipment. Quanfeng Holdings is the first OPE company to transform into lithium battery, and its scale has surpassed that of Gree Bo.

  Chuangke Industry, the industry leader, did not distinguish between power tools and outdoor power equipment. Together, they contributed 76.02 billion revenue in 2021, and the CAGR in 2017-2021 was 22.8%.

  (Chuangke Industry has a wealth of power tools products, source: Chuangke Industry Annual Report 2021)

  The revenue of () (300879. SZ) with both fuel and lithium-ion mowers in 2021 was 1.61 billion yuan, and CAGR was 21.1% in the last five years.

  () (002444.sz) Only in 2021 did we vigorously develop power tools such as vacuum cleaners and power nail guns, and achieved revenue of 1.02 billion yuan in that year.

  The main sales areas of the above-mentioned companies are Europe and America, which can be said to be competitors. However, in the case of having a strong enemy before and a pursuer after, Gree Bo was overtaken by the spring peak of the same magnitude, and his performance can only be said to be average.

  At present, in the process of transforming outdoor power equipment into lithium battery, none of the upstream manufacturers has real technical barriers. It is most important to seize the time to seize the market and establish a brand.

  The gross profit margin of Chuangke Industry, which has a huge scale advantage, has steadily increased year by year, while the gross profit margin of other companies has declined in the "involution" in the past two years. Last year, Greebo’s gross profit margin was 27.5%, down 7.6 percentage points year-on-year, lagging behind Quanfeng Holdings’ outdoor power equipment of 29.8% and ahead of Daye and Giant Star Technology.

  For Gree Bo, the main reason for the decline in profitability is the sharp drop in the gross profit margin of supermarkets, and the premium of small supermarkets is really not good.

  At present, the company’s e-commerce channel has the highest gross profit margin, and the OEM gross profit margin is low but stable.

  In 2021, the company’s non-net profit margin was only 4.7%, and the non-net profit margin was 240 million, down 42% year-on-year.

  The company expects revenue of 4.15-4.25 billion yuan in the first three quarters of last year, up by 11.42%-14.11% year-on-year, and net profit of 200-210 million yuan, down by 11.49%-7.07% year-on-year.

  The obvious increase in income does not increase profits.

  Under the trade stick of the United States, China’s manufacturing industry should be self-reliant

  Although there are so many negatives, Fengyunjun believes that the company itself cannot be simply blamed for the problem.

  Problems such as "involution" and "alternative" are actually the comprehensive embodiment of demand-side pressure and American trade protectionism.

  At present, it seems that the global economic slowdown is inevitable; Moreover, in order to deal with the tariff problem, companies need to pay extra costs.

  Griebo said that in response to the tariff increase in the United States, the company chose to negotiate with customers to share tariffs and set up a manufacturing center in Vietnam.

  In 2020, the company’s sales to STIHL, the fifth largest customer, declined, also because STIHL transferred some products to American factories for production, reducing the purchasing scale of ODM.

  Coincidentally, Chuangke Industry, the first in the industry, also chose to build a new production facility for cordless lawn mowers in the United States.

  (Source: Chuangke Industrial 2021 Financial Briefing)

  Quanfeng Holdings, the second largest company in the industry, set up Quanfeng Vietnam in 2020 to produce locally to avoid some tariffs.

  In addition, Chuangke Industrial and Quanfeng Holdings both expand their brands through acquisitions and form a brand matrix to balance the influence of downstream channels.

  For example, the Milwaukee brand under Chuangke Industrial can be traced back to 1924 and was acquired by Chuangke Industrial in 2005.

  In addition to its own brand EGO, Quanfeng Holdings also acquired German brand FLEX and American brand SKIL, and there are currently five different brands. FLEX brand was founded in 1922 and acquired by Quanfeng in 2013.

  (Source: Quanfeng Holdings Prospectus)

  In 2017, Greebo acquired a 70% stake in Cramer, a European garden machinery company, for 5.6 million euros, but it was sold for 1 million euros in 2020 because the operation and synergy failed to meet expectations.

  At present, the company insists on selling with its own brand greenworks, and the proportion of its own brand is rising, reaching 65.5% in the first half of last year.

  In addition, the company’s sales on the official website platform are also increasing year by year, accounting for 4.70% in the first half of last year.

  Cash flow deteriorates, and major shareholders need to go public to realize it.

  Founded in 2002, Greebo introduced external investor STIHL in 2016 and changed into a joint-stock company in 2020.

  STIHL is a German garden machinery manufacturer and a customer of the company.

  At present, the actual controller of the company is Chen Yin, co-founder and chairman, who holds 75.1% of the shares and STIHL holds 24.9% of the shares through direct and indirect means. It is rare that there are no external institutional investors.

  Among the four executive directors, except Chen Yin, all are from financial background.

  In this IPO, the company plans to raise 3.456 billion yuan, and the public offering shares account for 25% of the total issued share capital. If it is successfully raised, the market value will be 13.82 billion yuan, which is already small.

  The company’s main problem now is cash flow. In 2021, the net cash flow from operating activities and free cash flow were 60.97 million yuan and 400 million yuan respectively, and in the first half of last year, they were 290 million yuan and 450 million yuan respectively.

  The main reason for the deterioration of cash flow is the substantial increase in inventory and recurring accounts receivable, which reflects that the company’s large stock in 2021 has not been digested.

  However, Greebo said with a swollen face that 90% of the production is driven by orders, which is very incomprehensible.

  The company’s solvency has also deteriorated. By the end of the first half of the year, short-term loans were 1.10 billion yuan, long-term loans were 730 million yuan, and monetary funds were only 720 million yuan, which was not enough to cover short-term liabilities.

  As can be seen from the company’s shareholding structure, Chen Yin does not want to share the IPO dividend with external investors. In the absence of new funds, listing may be the best choice.

  In 2020, the company paid a dividend of 160 million yuan, accounting for 29% of the net profit returned to the mother in that year.

  As a foreign trade-oriented manufacturing company, Greebo’s performance is inevitably subject to the downstream channels and the economic environment in North America.

  In recent years, in the process of lithium electrification of garden machinery, the company’s development is not satisfactory, and its scale has been overtaken by Quanfeng Holdings, and its profitability has also fallen sharply.

  Perhaps knowing that the company’s problems are not ultimately solved by money, Chen Yin, the boss of the company, chose to go public as soon as possible instead of introducing investors.

  Faced with the risk of global economic recession this year, the company’s future is still unknown.

Country Garden Service: Set a benchmark with quality service and practice high-quality development with actions.

Country GardenWin the service.

First place in "Top 100 Property Services Enterprises in China in 2024"

First place in "TOP10 Service Scale of Top 100 Property Service Enterprises in China in 2024"

First place in "TOP10 Business Performance of Top 100 Property Services Enterprises in China in 2024"

First place in "2024 China Property Technology Empowerment Leading Enterprise"

First place in "2024 China Smart City Service Leading Enterprise"

First place in "2024 China Commercial Property Service Excellent Enterprise"

"2024 China Property Services ESG Development Excellent Enterprise"

"2024 China Top 100 Property Service Satisfaction Leading Enterprises"

"2024 China Property Service Annual Social Responsibility Enterprise"

"2024 Leading Enterprise in Market Operation of China Property Management Industry"

"Best Employer Enterprise for Property Services in China in 2024"

"2024 Excellent Enterprise of Residential Property Service in China"

On April 18th, 2024, the "2024 China Property Service Top 100 Enterprises Research Conference and the 17th China Property Service Top 100 Entrepreneurs Forum" hosted by Beijing Zhongzhi Information Technology Research Institute, China Real Estate TOP10 Research Group of Beijing Zhongzhi Information Technology Research Institute and China Property Service Index System was held in Beijing. With the theme of "high-quality service and high-quality development", the research team further improved the method system on the basis of summarizing previous research experience, and evaluated the comprehensive strength of enterprises more comprehensively and objectively from five aspects: management scale, business performance, service quality, development potential and social responsibility.

Conference site

Country GardenLife Service Group Co., Ltd. (hereinafter referred to as "Country GardenService "(stock code: 6098.HK) adheres to the brand mission of" service makes a better life "and provides professional services for residential buildings, commercial properties, office buildings, industrial parks, government buildings, hospitals, schools and other public facilities (such as airport terminals, highway service stations, cultural and tourist attractions).

In this study,Country GardenWith its huge management scale, remarkable intellectual construction and high sense of social responsibility, the service has created the super competitiveness of enterprises and won the first place in "Top 100 Property Services Enterprises in China in 2024". TOP10 in Service Scale of TOP100 Property Services Enterprises in China in 2024, Top 10 in Operating Performance of Top 100 Property Services Enterprises in China in 2024, Top 10 in Property Technology Empowerment in China in 2024, Top 10 in Smart City Services in China in 2024, Top 10 in Commercial Property Services in China in 2024 and ESG Development in China in 2024. There are more than ten honors such as "Top 100 Satisfaction Leading Enterprises in China in 2024", "Social Responsibility Enterprise in China Property Service Year in 2024", "Leading Enterprise in Market Operation in China Property Management Industry in 2024", "Best Employer Enterprise in China Property Service in 2024" and "Excellent Enterprise in China Residential Property Service in 2024".

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Award certificate

Strive for progress in stability, promote stability by progress, and consolidate the leading position in the industry.

In the past year,Country GardenServices maintained steady development. On March 27th, 2024,Country GardenThe service released the 2023 annual performance announcement. During the reporting period,Country GardenThe service operating income was 42.612 billion yuan, up about 3.0% year-on-year. While revenue continued to grow, the proportion of third-party revenue increased to 96.9%, and the income structure was diversified and continuously optimized. The net cash income from operating activities was 4.615 billion yuan, up 38.9% year-on-year, which ensured sufficient cash flow.Country GardenThe service developed steadily. Taking the road of independent development and reducing related party transactions isCountry GardenWhat the service has been doing since listing, from the financial report data, this work has been fruitful.

In the annual performance report of listed companies in 2023,Country GardenService operating income and gross profit rank first. In terms of scale indicators, in 2023,Country GardenThe service area is about 957 million square meters, the reserve area is about 676 million square meters, and the contract area is 1.633 billion square meters. In addition, the contract management area and charge management area of the property services of "three supplies and one industry" business are about 93.4 million square meters and 88.6 million square meters respectively. Among listed enterprises,Country GardenThe management scale, reserve area and contract area of the service are the first. The scale advantage continues to lead, further consolidating the leading position in the industry.

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Gather together the service quality and continuously improve customer satisfaction.

In 2023,Country GardenService adheres to the theme of high-quality development, returns to the essence of service, and pays more attention to the road of high-quality development. All along,Country GardenService is well aware of the importance of service quality, always adhere to customer satisfaction as the core of business sustainable development, and continue to do a good job in real estate services.

Country GardenThe service provides all-round careful service and is highly recognized by the owners. Every year, through the evaluation of property satisfaction, the "short board" of service is diagnosed, and the beautiful service is designed with the goal of improving customer satisfaction. In 2023,Country GardenBoth the satisfaction of service owners and the five-point favorable rate are on the rise.Country GardenService has always focused on service pain points and improved customer experience in a targeted manner. In the whole year, 24,000 potential risk sources were rectified in the park; In terms of facilities and equipment safety, 2.433 million inspection and maintenance orders were completed, and 5.319 million repair orders were reported; Complete 13,000 large-scale fire drills and 11,000 elevator safety drills, and protect the safety and comfort of the community in all directions through these measures. In 2023,Country GardenThe service continued to be invested in community renovation, renewing customers’ living experience, and the related investment was about RMB 400 million, involving a total of 1594 projects. Besides,Country GardenServices increase investment in scientific and technological intelligence, and help improve service quality and management efficiency with digital intelligence services.

Focusing on strategic business, community value-added services are growing well.

Country GardenBy focusing on strategic business, the service adheres to the "1+N+X" community value-added development strategy and deeply cultivates community value-added services. The data shows that by the end of last year, the income from community value-added services was about RMB 3.753 billion, accounting for about 8.8% of the total income.

Country GardenService focuses on building five strategic businesses in the community value-added sector: first, retail entry upgraded from the community group purchase business, adding on the S2B2C model; The second is the washing and care business, which opened nearly 100 stores in several cities within one year; Third, the integrated marketing business upgraded from the community media business reached a national or regional strategic cooperation with Yanjing Beer, LU ZHOU LAO JIAO CO.,LTD and Tencent Public Welfare last year; Fourth, in order to further meet the needs of the owners,Country GardenService to dig deep into the wine track, work together with Guotai Liquor Group, and rely on its own national community resources, property ecology and integration capabilities to promote Guotai Liquor to thousands of households; The fifth is the charging pile business of battery cars.Country GardenThrough a series of innovations and measures, the service not only improves its service ability and market competitiveness, but also provides quality property management services and asset appreciation services for owners and customers.

Upgrade urban services and help high-quality development.

As a hot track in the property industry in recent years, urban service is mainly to upgrade the service space. With the deepening of urban service, services such as comprehensive urban management and smart city operation have become new territories explored by property enterprises. butCountry GardenService not only occupies a certain market share in many fields of urban services, but also upgrades the urban service sector in urban services, enriching the thickness of urban services, and has already laid out smart city operations, comprehensive urban management and other fields to prepare for long-term high-quality development.

Country GardenThe service adheres to the new urbanization focus strategy and continuously improves the quality of the project. Winning the bid for hundreds of service projects, including municipal sanitation service projects, industrial park service projects, university hospital service projects, airport logistics service projects and high-speed rail transit service projects, achieving a new breakthrough in service scale; Hold the 4th Urban Service Developers Conference, iteratively launch the Urban Partner 3.0 product, launch the urban service ESP ecological sharing platform, and actively explore a high-quality development path. Besides,Country GardenThe service will give full play to the advantages of colleges and universities, gather the innovative joint efforts of educational and scientific talents, enrich and deepen the exchanges and cooperation between schools and enterprises in production, learning, research and use, and continuously strengthen the strategic, forward-looking, overall and timeliness of urban service system research.

Digital Zhilian will continue to empower and create a beautiful and happy life together.

As a domestic head property service enterprise,Country GardenService actively explores the digital transformation and intelligent development of property, adheres to the concept of "service makes a better life", and continuously drives the improvement and upgrading of service products around the personalized needs of customer life and customer satisfaction. In the past year,Country GardenThe service invested 320 million yuan in scientific research to promote digital construction. Among them, the digital platform of customer experience management (CEM system) is developed and upgraded, and the three modules of "experience design-experience management-experience operation" go hand in hand. Through digital means, "service process can be monitored, appeal processing can be tracked, and owner feedback can be real-time" is realized, and the owner is stuck with attentive and warm high-quality service, which has also becomeCountry GardenService is one of the key measures to improve the satisfaction of owners.

06 conclusion

Country GardenAlthough service faces the challenge of profitability in 2023, it is also actively taking measures to control costs, improve service quality, strengthen cash flow management, and pay attention to sustainable development and corporate social responsibility. The future,Country GardenService is driven by ability, actively exploring and expanding the market, and it is expected to achieve qualitative growth.

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China Embassy in the United States: Sanctions will create further obstacles for Sino-US anti-drug cooperation.

  中新社华盛顿5月30日电 针对美方以参与非法药品生产为由制裁中国实体与个人,中国驻美国使馆发言人5月30日在华盛顿表示,美国一方面口口声声希望中方恢复禁毒合作,一方面又悍然再次制裁中国实体和个人,严重侵害有关企业和个人合法权益。中方对此予以强烈谴责。

  当天,美国财政部以所谓的参与跨国销售非法药品生产设备为由,宣布制裁13个中国实体与个人。

  驻美使馆发言人就此答记者问时表示,美方实施此次制裁的借口是这些中国实体和个人向美国和墨西哥销售压片机、模具等设备。众所周知,压片机和模具为普通商品,具有合法用途,广泛运用于正常工业生产中。而且根据国际惯例和通行做法,保证国际货物不用于非法目的是进口企业的基本责任,也是进口国政府的法定义务。

  发言人说,中方一贯厉行禁毒,并本着人道主义精神,一直尽力帮助美方应对解决芬太尼问题。2019年5月,中方在全球范围内率先整类列管芬太尼物质,为防范其非法制贩及滥用发挥了重要作用。但美方不仅罔顾中方善意,反而执意以所谓新疆人权问题为由,无理制裁中国公安部物证鉴定中心、国家毒品实验室等机构,现在又反复制裁中国企业和个人,向中方“甩锅”,严重破坏双方禁毒合作基础。

  The spokesman pointed out that the root cause of drug abuse in the United States lies in the United States itself. The population of the United States accounts for only 5% of the global population, but it consumes 80% of the world’s opioids, and so far there is no permanent control of fentanyl. With the international community and China’s increasingly strict control over fentanyl, the fentanyl problem in the United States continues to deteriorate, and the death toll has risen instead of falling. The United States should deeply reflect on this. Instead of reducing domestic drug demand, strengthening the control of prescription drugs, and strengthening publicity and education on drug hazards, the United States waved sanctions at other countries in an attempt to confuse the public, mislead the public, and pass on the responsibility for its poor governance. The American people and the international community can clearly see this.

  The spokesman stressed that the US sanctions against China enterprises and citizens will create further obstacles to Sino-US cooperation in drug control and harm others and themselves. If the United States sincerely wants to solve the domestic drug problem, it should respect the facts, reflect on itself, correct its mistakes, and stop passing the buck. China will continue to take necessary measures to safeguard the legitimate rights and interests of enterprises and individuals in China.

Past lives of the Apocalypse: Are all these ancient civilizations destroyed by him? !

(This article was first published in "Movie Rising Potential", welcome WeChat to search filmmore for attention)


  1905 movie network exclusive On June 3rd, X-Men: Apocalypse (hereinafter referred to as Apocalypse) finally landed on the mainland screen, and the prequel trilogy finally came to an end. The X-Men small universe, which has lasted for 16 years, will also usher in a new milestone.

 

  The mysterious villain Apocalypse who appeared this time seems to be well-known. The heavyweight villain in the Marvel Comics world is not only superior in ability but also escorted by four knights. It seems that the mutant world will usher in a fierce battle again:

 

[What the hell are the Apocalypse and the Four Horsemen? 】

Apocalypse of "Big Devil":


The gray-blue skin of Apocalypse looks really scared.

 

  Apocalypse was born in the first dynasty of Egypt in 3000 BC, with unknown parents, born with gray skin and blue lips. In the X-Men’s worldview, Apocalypse is the first mutant in history, and it can constantly absorb the superpowers of mutants of different ages, and it thinks itself to be a god who holds the power of life and death for all beings.

 

  As an abandoned baby, he was adopted by vagrants in the desert and grew up in a cruel battle. For thousands of years, the apocalypse wandered around the world, waging wars to test what nation can survive. In this process, he discovered some alien technologies, further strengthened his power, and slaughtered countless human beings, resulting in the decline of Mycenae civilization, the great plague in Athens, the burning of Rome and Pompeii, the creation of a global plague, and the destruction of the British royal family … …

 

  The Apocalypse believes that haunters and ordinary human beings can’t coexist, and he resolutely opposes the "X-Men", an idealist who supports "peaceful coexistence". However, in order to wait for more mutants to appear, the apocalypse was dormant for a period of time. Originally, he planned to sleep until the 21st century, but he was inadvertently awakened by the cable crossing back to the 20th century by the son of Radiation Eye. This is also the beginning of the film X-Men: Apocalypse.

Let’s use a picture to understand the apocalypse of past lives:

I love rock music, but who loves me?

Text | Internet refers to the North, by Wu Feiyan, edited by Pu Fan.

In the short history of local rock industry in China, I love rock music, a monthly magazine, has a decisive and contradictory position.

On the one hand, it is a red book in the minds of a generation of rock youth, and some people in the "Moon Group" call it the number one rock magazine in China. According to the investigation, in the most brilliant year of 2008, its sales exceeded 100,000 copies-of course, this is obviously incomparable with the Maxim and Yilin, which sell millions of copies, but considering the "almost underground state" of "local rock" in the post-Hung Hom era,

(It's glorious to be on Love Shake)

(It’s glorious to be on Love Shake)

On the other hand, Love Shake is not an absolute "rock magazine". Unlike modern sky, popular songs and extreme music, nearly half of the whole book Love Shake will have nothing to do with rock music at all.

It collects online jokes, ridicules social events, and publishes letters from readers, and then cuts the title page into small pieces of tofu to become a "confession wall" for readers, or sets up a section for readers to answer questions in the editorial column of the first few pages of the catalogue, which is similar to a bosom brother’s style-so that even if you don’t know anything about rock music, you can read it without barriers-which is obviously not hard-core. When people recall Love Shake, you can say bluntly.

(The editor's imitation of "Jing M.Guo Style" has nothing to do with rock music)

(The editor’s imitation of "Jing M.Guo Style" has nothing to do with rock music)

And its disappearance is also very sudden, with no official statement and no hint in advance. Now many fans recall that they can only locate the very vague time point of 2013.

At that time, many readers found that they couldn’t buy magazines in newsstands for several months, and then they couldn’t bear to go to the Douban group of "I love rock music" to ask about the situation. As a result, in 2014, they finally waited for the post "Goodbye, I will roll" edited by Aiyao.

Only then will everyone know: Oh, the original Love Shake is gone.

01 struggle

Peng Fang told me that if you don’t understand why Love Shake can become a red book of a generation, you can go back and have a serious look at Legend of Wulin.

The general logic of this idea is: No matter how you understand it from any angle, The Legend of Wulin tells the stories of children in Jianghu, including Cuiwei Mountain, where mountain thieves are everywhere, Xiliang River, where Du Shiniang’s treasure chest is filled with anger, and four mafia families who employ gold and silver parents and Shangguan Yundun. However, when Guo Qiangwei and Tong Shitou are clamoring for Jianghu, Tong Xiangyu and Bai Zhantang always ask, "Do you know where Jianghu is?"?

In other words, the whole drama is actually telling you that there is no specific definition or specific place in Jianghu. It’s more like a spiritual core, which can be embodied as a person, a thing, and a certain way of behavior-if there are still rules and regulations in the Jianghu, you must deliberately "wander" and deliberately "be happy and hate". This is not "flying the red flag against the red flag" and deceiving yourself.

(Peng Fang said this train of thought, and The Legend of Wulin was pointed out at the beginning of the film.)

For that generation of rock youth,Love Shake helped them complete the same enlightenment..

Peng Fang probably got this feeling in 2009. At that time, "Love Shake" once interviewed an underground band from Shijiazhuang, and generously gave the band several pages of versions to introduce their group experience and important representative works, but when Peng Fang decided to listen to the song samples included in the accompanying CD, he was surprised to find that:

It seems that this band can’t arrange music?

Or can’t arrange music. Based on the interview with the editor, Peng Fang boldly speculated that no one in this band even really used musical instruments, and the melody was composed of various strange reverberation sound effects-such as plastic bottles with stones-and the lyrics were even more complicated. It seems that the author didn’t match the meaning of music, and it was full of howling chanting, such as "Die together, die first is boring".

To Peng Fang’s surprise, he was not disappointed with the band because of such "pseudo-music", but felt a sense of "being a punk" in his heart. In his words, it was the first time that he had a concrete understanding of the abstractions of "punk" and "rock":

"You say,Can rock and roll actually be an attitude, a spirit, and music is just a form of expression? It’s just that the rhythm of heavy metals, heavy bass and strong blows is more memorable?"

(Peng Fang went to a stall to sell used books when he graduated, and Love Shake in the corner was also on the shelf.)

Xiao Zhu, the former editor-in-chief of Ai Yao, may agree with Peng Fang. When interviewed by other media, he made it clear that "Love Shake is a rock magazine, not a rock magazine".

But from the perspective of God, this refined rock spirit may be more suitable to be described as "bondage" than the brilliant position of Love Shake:

The content of "spiritual rock" is indeed the biggest memory point that distinguishes Love Rock from other rock magazines, which helps them to greatly broaden their influence. For example, in Peng Fang’s memory, almost every book of Love Rock won the "courtesy" circulated by the whole class, and there are many readers such as class committees and class flowers who seem to be "upright" non-rock vertical audiences.However, a large number of contents are not suitable as the basis of content model, which supports the linear development of publications..

For example, "fruit culture". As an inseparable part of the rock culture circle, Love Shake never spares space to talk about sexual psychology and behavior boldly. In the "Welcome to do it" section of readers’ letters, they boldly published a reader’s experience of "treating love as an airplane cup" and often "she to magazines".

In the column of the shovel players (that is, editors) on the title page, some editors specially wrote about the experience of making a gun appointment, describing themselves as "knights with guns in battle" and saying that they had "got calluses in their jaws" before that.

You can easily find theoretical support for these contents, for example, it can be traced back to the hippie movement, which can lead to the color of "sexual liberation", or more bluntly, "encourage young women to die boldly for young artists" and "young artists express their sexual needs frankly and frankly".

But the depth of the topic behind this is simply not something that a monthly magazine can complete. So that the final result is that "Love Shake" published a large number of sexual and even pornographic content, and then circulated every month, with little growth.

(The second half includes all kinds of sensitive words and mosaics.)

Similarly, there is "So read!" in the second half of Love Shake magazine. A large number of sharp articles are reprinted in the section, which are aimed at discussing current affairs hotspots and public opinion trends. These contents really perfectly conform to the "rebellious spirit" and "questioning spirit" behind rock culture, but there is obviously a big gap between "magazine reprinting" and "rational participation".

Peng Fang also thought about this problem, the conclusion is that"Later, Love Shake was full of second-rate sense. Compared with Shake Green, angry youths liked it more easily.".

Under the bondage, the "struggle" of Love Shake is almost inseparable from the lifeline of the magazine.

From the beginning of their publication, they are used to publishing false magazine addresses to prevent sudden "seizure", and editors will frankly say in their columns that "this is a magazine that says nothing." They also adopted the form of "magazines are given with CDs" to ensure the publication.

At that time, because the CD (audio-visual products) version was easier to apply than the magazine version, a large number of publishers who could not get the magazine book number for various reasons settled for the second best, and replaced the magazine book number with the CD number to complete the publication. For example, the Practical Technology of Game Machines, which is also regarded as a classic, is able to introduce a large number of standard "edge ball" contents such as games, game cheating cheats and game cracking methods introduced by unofficial channels to the first generation players in China through this way of "saving the country by curves".

But even so, Love Shake, which can’t develop normally, will eventually lose money. They have thought of new struggle schemes, such as launching an electronic version of Love Shake.

On September 5, 2013, the first issue of "Love Shake" was put on the electronic version, and the content was the selection of the first issue in 1999.

However, this plan was also declared bankrupt after it was updated to the third phase. Now, the electronic link posted by "Hunter Talepool" on the Douban group has shown that "the page does not exist".

Part of the reason is that the electronic version of Love Shake was mainly based on the originality of classic rock music at that time, but because the original magazine was more popular in the second half of the social youth culture, and this part of the content could not pass the trial on Douban reading platform, the cooperation was finally terminated.

The other part, in Duan Lang’s view, is related to people’s reading habits and the concept of charging for reading at that time. At that time, everyone was used to paper reading or free reading, and there were many free books to replace e-magazines, so e-magazines were not very popular and their sales were not very high.

The fate of the paper version and the electronic version is similar. The paper version was closed after the publication of the 135th issue. That day happened to be the day when the electronic paper version of Love Shake stopped updating, October 20, 2013.

Cover of issue 135

After that, it’s probably not even a "struggle", but maybe it can only be called "death without rigidity"?

The editorial department still existed for some time after the publication was closed. Shovel players once wanted to try the APP or do some livehouse to maintain the operation of Love Shake, but in the end it was not feasible. Equivalent to the whole year of 2014, only Douban Station and Taobao Store were operating in Love Shake. Until the Spring Festival of that year, the last on-the-job team chose to be completely dissolved.

Colleagues also rushed to their own fields. Xiao Zhu, the first editor, returned to Yunnan, and Zhao Liang, the fourth editor, went to Modern Sky to work as a broker. Now the executive editor-in-chief, Ugh, worked as a reporter in the Southern Newspaper Department after the suspension of publication. Crow and Wang Erchao became monks. In 2015, Duan Lang was authorized by Xiao Zhu and began the transformation of Love Shake.

02 transformation

The process when editor Duan Lang joined Love Shake was very "rock spirit".

His first visit to the editorial department of Aiyan was in May 2009, when he was about to graduate from junior college. He went to Shijiazhuang in the spirit of pilgrimage, hoping to visit the editorial department of Aiyan. But when he reversed several trains and arrived at the address published by the magazine, he found that it was a fake address.

Duan Lang immediately contacted Mr. Yang Kai from the distribution department, and then continued to reverse the car. After two trips, he arrived at the editorial department of Love Shake, and then the "pilgrimage" suddenly became an "interview". After the editor-in-chief Zhao Liang warmly received Duan Lang, he quickly changed the topic to "Would you like to join Love Shake"?

In fact, at that time, Duan Lang had applied for an administrative teacher in a university in Baoding, his hometown, and got an internship. And he also has plans to take the undergraduate course by himself, and may continue to study. To paraphrase Hulan’s joke in the third season of the talk show conference, this invitation can be translated into a wage earner to persuade a serious person to "stop working and come to work together".

You can take Duan Lang’s scene at that time and taste his state of mind of "you can try".

Zhao Liang left some writing assignments for Duan Lang, which was considered as a written test. A month later, he was told by Love Shake that the article met the requirements and was shortlisted and qualified to work in Love Shake. In addition, Duan Lang himself needed to study in Shijiazhuang as a self-taught undergraduate in Normal University, so he resigned as an administrative teacher and officially became an editor of Love Shake.

Shijiazhuang, rock home town.

Of course, there is also a compromise and a less rock-and-roll side in this story.

After working in Love Shake for two years, Duan Lang’s family refused to allow him to stay in Shijiazhuang on the grounds of "no social security at work" and "extremely low salary". He was asked to return to his hometown Baoding in 2011. Duan Lang accepted this result, and his relationship with Love Shake changed from "alienation" to "remote writing" until the magazine closed in 2013.

But this "working relationship" with the characteristics of the new media era has become the beginning of a new story.

On November 11th, 2014, Duan Lang posted a post in Xiaozhu’s Douban Group to commemorate the 15th anniversary of Love Shake. At that time, Duan Lang was unhappy working in his hometown. He thought he didn’t like the industry he was in, so he decided to take the opportunity to apply to Xiaozhu to continue to run Love Shake with new media.

The next step is "all in so Rock!" .

In the first half of 2015, Duan Lang started with third-party platforms, and started with WeChat, Weibo, Douban Post Bar and the community. In the process, he recruited a group of partners, some of whom were the original editors of Love Rock, and some of them were some fans and some young readers of Douban Group, who successively shaped the new media version of Love Rock and became "I Love Rock Fanzine" which can be found on all content platforms today.

Duan Lang also began to do "love to shake the brand". In fact, Love Shake was designed and performed during the magazine period, but it was not done as a project. The colleagues in the original magazine are relatively introverted, so the general on-site and outreach work is handled by Duan Lang, who is more outgoing. With these experiences, Duan Lang is more handy when he is doing "love to shake the brand", and there will also be some fans and readers to help him.

In 2020, due to the impact of the epidemic, the unpacking performance of "Love Shake Factory Brand" was not opened until August 1. The tianjin railway station event with the theme of "Post-Rock Soul Night" chose a silent and restrained instrumental/post-rock orientation, which was well received by the audience. You can easily find people’s encouragement in the comment area of the large Myyule digital music cloud with 1.1 million fans.

Comments under @Myyule Digital Music Cloud Weibo

The Weibo account of "I love rock music Fanzine" has 20,000 fans.

Of course, the number of fans is not comparable because of the different nature of their work. "Love Rock" has less than 10 staff members, all of whom are voluntary workers, with no salary, no office and full soho. Everyone is doing what they can based on their interest in rock music and their feelings for "Love Rock".

In the second half of 2018, Teacher Mi joined the work of new media. At present, she and Duan Lang and several typesetting editors are mainly responsible for the operation of "I love rock music Fanzine" WeChat WeChat official account content. Weibo is operated by Grape and Duanlang. Besides, Duanlang also needs to operate platforms such as Douban, bilibili, Tik Tok and Aauto Quicker.

They also have a more ambitious plan than "becoming a new media editor", and they love to shake online schools.

On July 30th, 2020, WeChat official account and Weibo, Wechat of "Love Shake Online School", both launched the news of going online. The Weibo account of "I love rock music Fanzine" also forwarded the Weibo the next day, and the official announcement that "Love Rock Online School" officially started operation. Zhu Qinghua is the person in charge of this project.

As an editor of Love Shake, Zhu Qinghua is much more senior than Duan Lang-this can be fully reflected from the salary standard when she first joined Love Shake-300 yuan, full of food, flexible working system, it is not a thing of this era.

In particular, the combination of "flexible working system+package" is more worthy of refinement. "Love Shake" implements flexible working system, largely because the work intensity is not small, and wrapping can maximize the working hours of editors. When Zhu Qinghua first joined, there were only three editors in total. In order to cope with the pressure of monthly publication, she has been honed to drink water for 35 hours without eating, not to mention staying up late.

This style of punching and punching has become the biggest legacy left to her in the era of Love Shake magazine. In the new media era, in order to promote the new media platform of Love Shake, she sorted out 108 rock-related documentaries by herself, and opened them as chips to attract attention to all fans who are willing to let three friends scan the code to pay attention to WeChat official account.

However, the bad side is that people who grew up in that era are used to coming to subsidy income with affection, which exerts a subtle influence on their every decision.

Take these 108 documentaries as an example. In fact, they also expect to make profits from these resources. They set that fans can also get documentary resources by purchasing members, and intermediate and senior members of "Love Shake Online School" can have them, starting at 399 yuan.

Obviously, not many people will choose this scheme, including fans’ attention and loopholes, because people can choose to find a few friends to pay attention to, and then let them get the resources.

I expressed my concern about this situation, but Zhu Qinghua advised me not to look at it too much with "business": "Although it is said that there is no traitor and no business, you have to say that you are too traitor and you can’t eat any losses, so you can’t do anything that really benefits the public."

Hoping that "the benefits will benefit the public", she is also willing to become friends with all those who receive resources-no matter which way they receive them-and invite this person to join the exchange group to grow up together and chat and gossip together.

Then Zhu Qinghua entered the life rhythm of the biological clock defined by "feelings".

A fan base at 1 a.m.

The "Love Shake Online School", which is more straightforward about business interests, is the moat of this philosophy of life. "We don’t want to be in a particularly difficult state all the time. In the short term, teachers can’t stand it in the long run, and staff can’t stand it."

So far, Zhu Qinghua and her colleagues have basically designed the membership card system, and set up the background of "Love Shake Online School", waiting for the entry of "funds". After all, without money, it is difficult for her to provide good benefits to her colleagues. "You can only take one step at a time."

Lack of money and lack of people.

On the afternoon of the telephone interview with Zhu Qinghua, she was working in a coffee shop near a 7-day hotel. Basically, her office hours are from noon to evening every day. Like in Love Shake magazine, staying up late, going on business trips and catching up with the show are commonplace. That night, Zhu Qinghua drove out a recruitment tweet. She wants as many people as possible to know who they are and what they need, and strive for more resources.

She is even willing to start "community operation" for the development of online schools. The latter’s positioning in the industry context is very contradictory, and it often jumps repeatedly between the two extreme concepts of private domain traffic and harassing users.

"Because there are no students, the income of our online teachers can’t be guaranteed." Zhu Qinghua is currently responsible for nearly 40 teachers, but the number of students is currently less than 100. "If we can’t bring real benefits to our teachers through our online school, there is no better blueprint."

Zhu Qinghua is frantically looking for various communities during this period. At present, the audience covers the student communities of primary schools, middle schools, technical secondary schools, junior colleges, art schools and undergraduate courses.

"I plan to recruit a group of school representatives. If anyone has the community resources of these schools, I especially hope that they can join our team as soon as possible." After hearing that I had just graduated from college this year, Zhu Qinghua asked me if I had a school community. I said I had already retired.

Zhu Qinghua was looking for an exchange group in a circle of friends. It was Teacher’s Day.

03 rock

After learning that I was going to interview Duan Lang and Zhu Qinghua, Peng Fang once asked me to "confirm" a question to Ai Yao’s editors: "Do they all watch Summer of the Band?"

Because in his mind, "Le Xia" is only the prosperity of variety, and "Love Shake" is the most real rock status quo-"Some people must enjoy rock-and-roll expression, but certainly not everyone enjoys rock-and-roll expression, which is bound to make rock spirit and the public become antonyms"-and so on, those editors of "Love Shake" who enlightened his "rock spirit" will also have a high probability of "Le Xia"

Actually, I quite agree with him. Because even with the "Le Xia" variety show leading, rock life is not good. Similar to Wild Kids, the dada, Joyside, Trojan Horse and so on, they were dissolved without exception until Le Xia appeared to get a chance to reunite.

Moreover, the setting of variety, popularization and musicalization of Le Xia essentially determines the limitation of "musical expression".

On July 27th, another rock star, mr. six Zhou Yunpeng, questioned that he had repeatedly sent 11 Weibo, saying that he didn’t like Le Xia, thinking that it was prematurely consuming and overdrawing the just-right China market, which affected the development of independent music and worried more about those music that obeyed the market.

But after much thought, I still didn’t bring this problem to Duan Lang and Zhu Qinghua. After all, didn’t Xiao Zhu say, "Love Shake" is a rock magazine, not a rock magazine ",so why bother with the form?

Or maybe this kind of mentality is just another kind of packaging form of "thick ancient and thin today"?

After all, today in 2020, seven years after the publication of Love Shake was closed, there are still people posting in the Douban group of Love Shake: I miss that era and miss Love Shake 20 years ago.

That was 20 years ago when there was no wifi, no ns, no take-out, and broadband speed was calculated by the hour. What do you think people are missing? (This article is the first titanium media APP)

More exciting content, pay attention to titanium media micro-signal (ID: taimeiti), or download titanium media App.

Speeding up the construction of a modern industrial system supported by the real economy —— The second review of implementing the spirit of Politburo meeting of the Chinese Communist Party and doing a

  Xinhua News Agency, Beijing, May 1st Title: Accelerate the construction of a modern industrial system supported by the real economy — — The second series of comments on implementing Politburo meeting of the Chinese Communist Party spirit and doing a good job in current economic work

  Xinhua News Agency reporters Dai Xiaohe, Ye Haoming and Gao Kang

  The the Political Bureau of the Communist Party of China (CPC) Central Committee meeting held on April 28th proposed that "we should speed up the construction of a modern industrial system supported by the real economy" and "we should consolidate the foundation of self-reliance and self-reliance in science and technology and cultivate new kinetic energy".

  The real economy is the foundation of a country’s economy. Whether dealing with current risk challenges or accumulating lasting kinetic energy, we need to firmly grasp the key of the real economy. We must persist in putting the focus of economic development on the real economy, promote new industrialization, promote the upgrading of industrial base and the modernization of industrial chain, and improve economic quality and efficiency and core competitiveness.

  Put the focus of economic development on the real economy

  In all the arrangements made by Politburo meeting of the Chinese Communist Party this time, "to speed up the construction of a modern industrial system supported by the real economy" occupies an important position.

  "Building a modern industrial system is an inevitable requirement to promote high-quality development, an urgent need to win the initiative of big countries, and an important task to build a socialist modern country in an all-round way." Cai Zhibing, an associate professor in the Department of Economics Teaching and Research of the Central Party School (National School of Administration), said that the real economy is the "foundation" of the modern industrial system and the "ballast stone" of a country’s economy. It is very important to deal with the difficult challenges faced by the current economic operation and make it stronger and better.

  The country’s competitiveness depends on the real economy. Report to the 20th CPC National Congress of the Party emphasized that "the focus of economic development should be on the real economy".

  Consolidate the foundation and cultivate the yuan. Advanced manufacturing is a key to the real economy, and economic development cannot be divorced from reality at any time. In recent years, China has continuously tackled key core technologies and weak parts around key manufacturing industrial chains. Upgrade traditional industries and vigorously promote technological transformation and equipment renewal; Focus on strengthening advantageous industries and consolidate and enhance the advantages of the whole industrial chain; Focus on cultivating and expanding emerging industries, and constantly enrich and expand new application scenarios.

  The data shows that in the first quarter of this year, the added value of industrial enterprises above designated size in China increased by 3% year-on-year, and generally stabilized and rebounded. Among the 41 industrial categories, 23 industries maintained growth year-on-year.

  Guo Liyan, director of the Comprehensive Situation Research Office of China Macroeconomic Research Institute, said that only when the real economy is stable can the foundation of economic development be more solid. At present, China still has more policy space to stabilize the operation of the real economy. It is necessary to speed up the construction of a modern industrial system and effectively guarantee high-quality development.

  Tamp the foundation of scientific and technological self-reliance and cultivate new kinetic energy

  The meeting pointed out that it is necessary to consolidate the foundation of self-reliance and self-improvement of science and technology and cultivate new kinetic energy.

  Innovation is the source of power to promote the high-quality development of the real economy. Promoting the deep integration of scientific and technological innovation and the real economy is not only a "just need" based on current development, but also a long-term plan to plan the future.

  To consolidate the foundation of self-reliance and self-reliance in science and technology, it is necessary to further increase key core technologies.

  In the first quarter of this year, investment in equipment manufacturing industry and high-tech service industry increased by 17% and 17.8% respectively, which strongly boosted the development of high-tech industries.

  According to the spirit of Politburo meeting of the Chinese Communist Party, all localities and industries should adhere to innovation-driven development, focus on key manufacturing industrial chains, identify key core technologies and weak links of spare parts, concentrate high-quality resources to tackle key problems together, and ensure that the industrial system is autonomous, controllable, safe and reliable, and ensure the smooth circulation of the national economy.

  To consolidate the foundation of self-reliance and self-improvement of science and technology, we must enhance the resilience of the supply chain of the industrial chain.

  Domestic extracorporeal membrane oxygenation (ECMO) products were approved for marketing; The construction of eight national computing hub nodes of the "East Counting and West Computing" project started; The new energy automobile industry is accelerating its development towards electrification and intelligence … … A number of key areas of industrial chain research have reached a new level, and the resilience of China’s industrial chain supply chain has been further improved.

  Consolidating the foundation of self-reliance and self-improvement of science and technology is the premise of cultivating and expanding new kinetic energy.

  "We should make innovation a driving force for development, vigorously promote the close integration of scientific and technological innovation with the real economy, and constantly increase the proportion and contribution rate of scientific and technological innovation in the real economy." Chen Xiaodong, deputy director of China Industrial and Enterprise Competitiveness Research Center of China Academy of Social Sciences, said that it is necessary to give play to the leading role of major science and technology projects, so that basic research and applied research can promote each other, and support the healthy and stable development of China’s real economy with continuous independent innovation in science and technology.

  Accelerate the breakthrough in the short-board field and become bigger and stronger in the advantageous field.

  Building a modern industrial system plays an important role in building a new development pattern and promoting high-quality development.

  The meeting put forward a clear direction for accelerating the construction of a modern industrial system supported by the real economy: "It is necessary to go against the trend, speed up breakthroughs in short-board areas, and take advantage of the trend to become bigger and stronger in advantageous areas", "to consolidate and expand the development advantages of new energy vehicles" and "to attach importance to the development of general artificial intelligence, create an innovative ecology, and pay attention to preventing risks".

  Forging the long board and making up the short board go hand in hand, so as to enhance the independent controllability of the supply chain of the industrial chain, better prevent economic risks, promote the high-quality leap of the industrial system, and promote economic development to improve quality and efficiency.

  The just-concluded Shanghai Auto Show showed the vitality and charm of China’s auto industry: it received more than 900,000 visitors at home and abroad; There are 93 starting cars in the world, including 65 China brands, accounting for about 70%; A total of 271 new energy vehicles were exhibited, and 186 China brands also accounted for nearly 70%.

  Building the world’s largest and technologically advanced network infrastructure, emerging technologies such as artificial intelligence, cloud computing, big data, blockchain and quantum information rank first in the world, and the digital economy ranks second in the world … … The construction of digital China is profoundly affecting all aspects of economic and social life.

  Feng Wenmeng, a researcher at the State Council Development Research Center, said that in recent years, technologies such as Internet, big data and artificial intelligence have been increasingly applied to traditional industries such as manufacturing and energy. It is necessary to expand and consolidate development advantages and deeply integrate digital technology with the real economy.

  "Forging the long board" improves the overall efficiency of development, and "filling the short board" solves the problem of "sticking the neck". To stabilize the real economy, we must not only consolidate the leading position of advantageous industries and cultivate new growth engines, but also continue to exert our strength in "blocking points" and "blocking points".

  "At present, China’s digital economy and the real economy are accelerating integration, and manufacturing investment and infrastructure investment continue to exert their strength. We must take advantage of the situation and persist in making the real economy stronger and better as the main direction, so as to lay a solid foundation for promoting the continuous improvement of economic operation and achieving high-quality development." Guo Liyan said.

New Baojun Yueye Plus: Intelligent driving experience upgrade, non-professional cross-country racer.

[ITBEAR] In today’s automobile market, derivative models have become the "fragrant cakes" for car companies to make profits. Both Volkswagen’s two-car strategy and the family product layout of Mercedes-Benz and Audi reflect the strategy of deriving a variety of models from a basic frame to meet the needs of different consumers. Under this trend, Baojun brand has also launched two "sub-models", Yueye and Yueye Plus, with the intention of taking a slice of the market segment.

Yue, as a small model of Baojun, has been on the market for more than a year. After the initial test of the market, its sales volume gradually returned to rationality, and at present, it can only maintain the sales performance of hundreds of units per month. Compared with Tiffany Ting, Yueye Plus, with larger size and higher positioning, has shown a more stable sales trend. Since its listing in April this year, its average monthly sales have remained at the level of 7800 units. Although it is not amazing, it has also occupied a place for Baojun brand in the market segment.

Recently, Baojun brand officially revealed the relevant information of the new Yueye Plus. It is reported that the overall design of the new car will be consistent with the current model, but a series of optimizations and adjustments will be made in details. The styling style of the new car is still young and urbanized. At the same time, a cross-country front bumper is added under the front of the car, and a practical luggage rack is equipped on the roof. The addition of these design elements will undoubtedly further enhance the visual appeal and practicality of the new car.

The newer Yueye Plus also has a big improvement in intelligent driving. According to the official, the new car will be equipped with the latest Lingmu Intelligent Driving 2.0 Max system, which adopts the industry-leading strong visual mapping scheme, which can effectively improve the safety performance of the vehicle. The introduction of this technology will undoubtedly provide consumers with a more secure and convenient driving experience.

However, for the new Yueye Plus, the challenges it faces are still not small. In the increasingly competitive automobile market, how to stand out by its own product advantages will become the key to its better market performance in the future. And consumers’ understanding and acceptance of the concept of "light cross-country tide play" will also have an important impact on their sales.

Love in the era of big data! Love Call Waiting was released on November 11.


1905 movie network news Recently, a romantic comedy film directed by Li Kelong and starring Xu Shendong, Wang Wei, Liao Weiwei, Quan Rui, Chen Youjun, Gneki and Feng Jiali released a preview and poster, and announced that it will land in the national cinema on November 11th. The film mainly tells the story that Xu Yunfei, an older man, was forced to participate in a "big data love matching experiment" designed by an intelligent marriage company under the pressure of urging marriage. Under the guidance of Xiao Jia, an AI intelligent robot, he constantly met girls with different personalities. In the process of finding the right girl, the trajectory of life has turned a thousand times, and I have passed by the hostess Li Qiuyue constantly, thus staged a journey of finding love under the background of big data.

The film Love Call Waiting focuses on the love in the near future artificial intelligence era, and it is a brand-new urban imagination by director Li Kelong. In recent years, the problem of marriage and love among older young men and women has become a new social pain point, which has also spawned a variety of dating apps and websites. These social platforms for marriage and love mostly use interests, hobbies, personalities and dietary preferences as labels to make a detailed classification of single men and women for young people as a shortcut to find the other half of their lives. Can seemingly highly intelligent technical means really solve the pain point of "empty nesters"? . In the movie, everyone’s hobbies and life trajectories are controlled by a data company, and Xiaojia, a marriage guidance robot, is developed based on big data.

As a love wingman, Xiao Jia, a robot, always accompanies Xu Yunfei, the male host, and makes suggestions for him. In the daily life of "love each other and kill each other", I gradually integrated into the life of the man. With Xiao Jia’s help, many women with different personalities, such as coldness, cuteness and frankness, also came into the man’s life, so many funny scenes were born. For example, according to the instructions of the robot, the man came to the place where "the right girl" was about to appear with plush toys, and he was greeted by a camouflage suit courting man holding flowers. Under the guidance of Xiao Jia, a vicious tongue, the man has repeatedly changed from the excitement of love to the loss of love, constantly accepting the ridicule of fate. At the same time, the film adopts a double-clue narrative structure to show the emotional lines of the man and the woman. After going around, their life trajectories are finally perfectly intertwined.

Can the fate of "lonely life" really be solved by modern technology? The answer may be pessimistic. Big data seems to never grasp the accuracy of love. Perhaps, the code of love depends more on feelings. Fast food, express, express … … In today’s era when everything is fast, can love match quickly? The director tried to make an in-depth discussion through the film. Of course, everyone wants to have a sweet love, and also wants to have a love wingman like Xiao Jia to accompany them and guide their love direction. Then you might as well walk into the cinema to appreciate the many possibilities of life. Perhaps, the person who often passes by you, like the hostess Li Qiuyue, is waiting for you in the near future.


The film "Love Call Waiting" re-examines the views on the subject of "love" in the era of big data from the perspective of contemporary urban men and women.


For the ultimate experience, come to Aershan to soak in a hot spring!

In Aershan, if the happiness in winter comes from enjoying ice and playing with snow, then soaking in natural hot springs is the secret to double this happiness. The wonderful combination of "ice and snow+hot springs" makes the winter tourism in Aershan glow with unique charm, attracting tourists from all over the world to enjoy a relaxing and pleasant trip to the hot springs.

Aershan, with the highest density of functional mineral springs in the world, has more than 100 hot springs with different temperatures and functions. It is a veritable "hometown of hot springs in China". The hot springs here are famous for their excellent water quality, rich mineral content and unique health care functions. Hot springs here can not only improve human blood circulation, promote metabolism, but also mediate nervous system and relieve joint pain, so they are deeply loved by domestic and foreign tourists.

The China Hot Spring Museum has four seasons like spring.

Walking into China Hot Spring Museum is like being in a tropical botanical garden. Even if it is freezing outside, the museum is still like spring all the year round, full of southern pastoral customs. There are many kinds of hot springs in the hot spring museum, from cold springs to high hot springs to functional hot springs rich in special minerals. Every spring is a unique gift from nature. Hot springs gurgle, and the heat flow is endless, like the pulse of the earth beating. Swim in the meantime, people enjoy it, and at the same time, their body and mind are completely relaxed.

"I am over 70 years old this year. I have been to many places to soak in hot springs, most of which are recreational hot springs. But I feel that the hot springs in Aershan have a particularly good environment. I can calm down and recuperate, and my body and mind have been healed. I have a special liking for it." Hou Huamin, a Tianjin tourist who came here, said.

"Skiing during the day is particularly cool, and it is really comfortable to soak in a hot spring at night." Guangdong tourist Yang Xiu said.

Tourists experience hot springs.

Aershan Hot Springs are not only popular with tourists, but also become a popular choice for study tours. "I saw many hot spring pools with different functions here. Through the explanation of the staff, I also learned new knowledge and learned that hot springs are formed by volcanic eruption and crustal movement." Wu Yu, a primary school student in Shengli, Wulanhaote, said.

The children are at the China Hot Springs Museum.

"The environment here is really beautiful, just like in the tropical rain forest. It’s great to hear birds, have all kinds of entertainment facilities and play with children! " Zhang Ronghui, a 6-year-old tourist from Ulanhot, said excitedly.

Come to Aershan to soak in hot springs this winter! Immerse yourself in the warm spring water in the world wrapped in silver, so that the fatigue will melt and the soul will return to peace. Aershan Hot Spring invites you to share this unique nourishment and comfort! (Zhang Yuyang, Lu Bingjuan)

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  On November 17th, 2023 Guangzhou Auto Show opened. At this auto show, Kia’s brand-new pure electric compact SUV——EV5, was officially launched. The new car retains a lot of design elements of concept cars, and its styling focuses on personality and technology. The first three models listed are standard endurance versions, and the price range is 1498-174,800 yuan. The long-life version will be launched in March 2024, and the GT-Line version will be launched in July 2024.

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  In terms of appearance design, it adopts the family’s latest Opposites United design concept, retains a large number of design elements of concept cars, and focuses on personality and science and technology. In particular, the style of the front face is very avant-garde, quite a classic SUV hard-core tough style.

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  On the side of the car body, compared with the sliding roof design commonly used in the same class, KIA EV5 is more tough. The distinctive triangular window styles of A-pillar and rear C-pillar with large inclination angle reduce wind resistance and bring more recognizable design.

  In terms of body size, the length, width and height of KIA EV5 are 4615/1875/1715mm, respectively, and the wheelbase is 2750mm, making it a compact SUV.

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  The tail shape is also very square, especially the taillight shape echoes the headlights. Although it is not a through design, a wide range of light strips make it look very recognizable. In addition, a silver plaque is added to the bottom of the bumper to increase the layering of the rear.

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  The interior can still see the style of the traditional joint venture brand. Although the style is not as radical as that of the new power brand, the overall design is also a minimalist design wave that caters to the current trend.

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  In terms of interior materials, the interior of KIA EV5 is based on the concept of sustainable development, and the interior trim panel and seat leather are made of environmentally friendly and renewable materials. The center console and some parts of the door panels are soft packages, and the overall texture is at the same level as that of the joint venture brand trams with the same price.

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  In terms of technology configuration, in addition to the two 12.3-inch screens in the center console, there is also a 5-inch independent air-conditioning control display screen in the middle, which makes it more convenient to adjust the air conditioner and creates a good technology atmosphere.

  In terms of intelligent interaction, KIA EV5 will be equipped with the latest generation of ccNC in-vehicle infotainment system, and the system is developed in-depth cooperation with Baidu. The system will adopt a brand-new UI interface and be optimized for the use logic. Built-in a large number of app applications, and support Baidu Carlife and wireless Apple caplay function, the function is very comprehensive.

  In terms of safety configuration, KIA EV5 will be equipped with L2 driver assistance function. It is worth mentioning that the new car is equipped with the second-generation highway driver assistance system (HDA2), which can realize the functions of autonomous lane change and on-ramp access.

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  The co-pilot seat adopts an extremely rare special-shaped design, extending from the left wing to the main driving side. Kia officially introduced that such a design can increase the intimacy between the driver and the co-pilot. It is worth mentioning that in addition to the conventional air outlet of the rear air conditioner, the original small table board is also equipped behind the co-pilot seat, and the USB-C power interface is equipped on the main and co-pilot seats.

2023 Guangzhou Auto Show: Kia EV5 sells for 14.98-17.48 million yuan.

  In the power part, KIA EV5 provides three power endurance versions: standard endurance version, long endurance version and long endurance four-wheel drive version. Among them, the standard cruising model listed this time is equipped with a 64kWh battery pack and a 160kW motor, and the CLTC cruising range is 530 kilometers. The long-life vehicle is equipped with 88kWh battery and 160kW motor, and the CLTC cruising range is 700km. The GT-Line version will be equipped with an 88kWh battery pack and front and rear dual motors, with a comprehensive output of 230kW.

  In addition, EV5 also supports fast charging and 3.3kW external discharge. It is worth mentioning that KIA EV5 will also be equipped with a heat pump system, which can operate effectively in extremely hot and cold weather conditions. For consumers in cold cities in the north, it can also ensure energy replenishment and endurance efficiency.