CCTV News:

　　[Long-term pollution has been reported many times without a solution] The inspection can’t go through the motions and sprinkle water!

　　According to CCTV-13 "News Live Room", since March this year, reporters have received reports from people in xiaoyi city, Shanxi Province that there is a pollution problem in the local solid waste landfill, and it is even more dusty when it is windy. One of the landfills was reported by the masses during the "looking back" period of the Central Environmental Protection Inspector in 2017 and the Central Ecological Environmental Protection Inspector in 2018. The dumping area of waste here is about hundreds of acres, and these gray solid wastes are dumped naked in the ravine, and the surface is completely uncovered. When the wind blows, a lot of dust is generated in the pit, and there is also a layer of white powder on the nearby road, accompanied by a pungent smell. From 2017 to 2019, the local waste landfill was repeatedly reported by the masses for serious pollution, but until March this year, the local environmental pollution did not change.

　　In the face of reports from the masses, what attitude did the relevant local departments take? How to check? What is reflected behind this is a work style problem. There are three problems: first, are there any anti-leakage measures? Second, is there a dust suppression net? Third, can watering be normalized? During the week of the reporter’s interview, I didn’t see a sprinkling. With the naked eye alone, you can feel that there is a great deviation in local environmental protection issues. The feelings of the local people are real, but the problem is that officials sitting in the office may not find the problem if they just look at the data and the inspection results.

　　As long as you calm down and go to the grassroots to have a look, you can find many problems when you really check. There will be no such thing as saying that you want to check daily and weekly, but there are only three sprinkler records from the beginning of 2019 to the present. How did such a big deviation come about? Looking back, the environmental protection inspector gave the local evaluation: the understanding was not in place and the implementation was not enough. How to make the implementation really in place? The work style and attitude of local departments must be improved. Squat down and listen to the voices of the people, go to the people’s homes to see and feel, don’t treat the inspection work as a formality, it’s not okay to sprinkle water, but work hard to rectify it.

　　[Enjoy Green Life] The sky is blue, the mountains are green and the water is clear. The construction of ecological civilization in China has entered the fast lane!

　　According to CCTV-1 "Focus Interview", since the opening of the 2019 Beijing World Horticultural Exposition in China with the theme of "Green Life, beautiful homeland" at the foot of the Great Wall, tourists have poured in. Watching the World Expo is not only about exotic flowers and plants, but also about ecological civilization. Look at the mountains, see the water, and remember to stay homesick. China Horticultural Exhibition Area shows visitors an ideal beautiful homeland.

　　In recent years, the construction of ecological civilization in China has entered the fast lane. Respect for nature, integration with nature and pursuit of a better life, the Beijing World Expo is a window to present the concept and vivid practice of China’s green development to the world. Today, building a beautiful China with bluer sky, greener mountains and clearer water has been widely recognized and practiced, and the World Expo is a window to build a "beautiful China". The new development concept of innovation, coordination, green, openness and sharing, and the basic national policy of saving resources and protecting the environment are all presented in the Expo. At the same time, it is also the common pursuit of human development to conform to nature, protect ecology and develop green. Therefore, the World Expo is not only an exhibition, but also an exchange. We should build the foundation of ecological civilization and take the road of green development.

　　[Guilin "5.5" fire] What warning does the avoidable fire give people?

　　According to CCTV-13 News 1+1, a fire broke out in a six-story building in Yanshan District of Guilin due to illegal parking of electric bicycles and lack of escape routes, killing 5 people and injuring 38 others. The surveillance video recorded the moment when the electric car parking position on the first floor caught fire. Soon, the smoke spread to a high place and blocked the entrance and exit on the first floor.

　　Many cases and experiments show that once an electric car catches fire, it takes 100 seconds to kill, leaving everyone with a shorter time to escape than most people think. Yuan Hongyong, vice president of Tsinghua University Public Safety Research Institute, said that it is necessary to legislate to prohibit electric vehicles from charging near stairs, and if it is too late to legislate, there must be government regulations to restrain them. The safety management of the rental house should be carried out according to the fire safety requirements of the business premises. When setting the existing fire-fighting facilities, the owners must bear the main safety responsibility, invest in fire-fighting facilities and conduct fire drills for the residents. Since the rental house is a business place, the government supervision department will conduct fire inspection.

　　The electric vehicle market is hot, but there are many hidden dangers. How to make the old national standard electric vehicles no longer become "time bombs" that cause accidents? At present, electric vehicles of the old national standard are managed locally, and some places have set a time limit for elimination, and some places can ride them to scrap. How to improve from a gust of wind in various places to a safety red line in everyone’s heart requires thinking.

　　[Safety production in chemical enterprises] Safety production is a matter of life.

　　According to CCTV-13 "Oriental Time and Space", at about 3: 37 pm on April 15th, the basement of freeze-drying workshop of Shandong Qilu Tianhe Huishi Pharmaceutical Co., Ltd. ignited low-temperature heat transfer medium during pipeline reconstruction, resulting in smoke, which caused 8 of the 10 workers on site to suffocate on the spot, the other 2 workers died in the rescue process, and 12 rescuers were choked. On May 7, the People’s Procuratorate of Shandong Province announced that seven suspects had been arrested on suspicion of major accidents. At present, the accident investigation team is working, and the the State Council Safety Committee will supervise the investigation and handling of this accident. The company has stopped production, and some workers have gone home on holiday.

　　Safety in production is a matter of life. In this regard, there must be no luck, and there must be no slack in grasping safety production. Otherwise, everything will be too late if something goes wrong. Recently, there have been many accidents of production safety responsibility in many places in China, with heavy casualties and economic losses, and profound lessons. Enterprises are the main responsible parties in production safety, so we must do a good job. Government departments should also strengthen supervision, conduct more surprise inspections and not go through the motions. Only with the concerted efforts of all parties in Qi Xin can we truly create a safe production environment.

　　[Russian passenger plane caught fire] Who blocked someone else’s escape route?

　　According to CCTV-2 International Financial Report, a Russian passenger plane caught fire after taking off from Moscow Sheremetyevo Airport on May 5, and then the plane returned and forced to land at the airport. Russian official agencies said on the same day that the passenger plane was carrying 78 people, 41 of whom were killed and 37 were still alive. The Chinese Embassy in China confirmed that there were no Russian citizens on the plane. At present, the cause of the accident is under investigation, and some Russian aviation experts have suggested that the forced landing was made more difficult because the crashed passenger plane returned to the air shortly after take-off, and there was too much fuel left in the plane. Some media analysts also said that when the accident happened, some passengers delayed others’ escape in order to get their luggage, which led to heavy casualties.

　　The host of the first Russian channel introduced that the width of the passage between seats is 51 cm, which is a key figure. The maximum size of hand luggage is 55 * 40 * 25cm. It seems that passengers can pass through with hand luggage, but according to the regulations, they can’t take their luggage when they escape, because it may cost others their lives. Looking back at the process of passengers’ escape, the plane burst into flames, and the inflatable slide was put down immediately after the hard landing, and the first passengers immediately slipped down. At the 16th second, no one slipped down and the rescue operation stopped for 4 seconds. Pause again at the 30th second, and five seconds later, another passenger with hand luggage appeared on the slide. It can be seen that the passengers who escaped not only took briefcases and backpacks, but also big suitcases. At this time, passengers have died at the tail of the plane. Experts pointed out that passengers taking luggage when they escape will cause great obstacles to evacuation, which is regardless of life and death, which is also a major dilemma faced by people when they escape in an emergency. (Editor in Charge/Yang Shuji)

Recently, the third generation of Wuling Youth Edition was officially listed, with a price of 40,800 yuan, and it also has many listed rights, including the highest financial discount in 200 yuan and the first non-operating car owner’s lifetime warranty of Sandian, which is not generally high in cost performance. I think the third generation MINIEV is the most worthwhile scooter, because its quality is really unusual and it has the advantage of long battery life.

We know that Wuling Hongguang MINIEV is the most representative miniature scooter, and it is its appearance that makes this kind of vehicle popular in the north and south of the country. Moreover, Wuling Hongguang MINIEV has gained 1.3 million+owners since it was listed four years ago, and we often see the phenomenon of "five steps one Wuling Hongguang MINIEV" in the street, which proves that this car is very popular. Of course, this newly launched third-generation Hongguang MINIEV Youth Edition is more worthy of recommendation. What are its benefits? Let’s take a look!

Why did Wuling launch the third generation Hongguang MINIEV Youth Edition?

In June this year, the purchase tax reduction and exemption policy for new energy vehicles was adjusted. Pure electric passenger cars can enjoy the purchase tax reduction and exemption only if the cruising range of pure electric vehicles is 200km or more and not less than 125Wh/kg. In this context, the third generation Hongguang MINIEV Youth Edition was officially launched.

Judging from the reaction speed of Wuling, this brand is really trying to build cars that people need, so Wuling knows how to serve the people best. The third-generation Hongguang MINIEV Youth Edition can not only save consumers a large specific cost, but also has good quality and comprehensive performance. I think it is the most suitable micro scooter at present.

What are the advantages of the third generation Hongguang MINIEV Youth Edition?

First of all, the most obvious advantage of the third-generation Hongguang MINIEV Youth Edition is its long battery life, which can be called the most miniature scooter, reaching 215km. The benefits brought by long battery life are obvious, and it has more advantages when traveling long distances, for example, there is no mileage anxiety when traveling across cities, and there is no need to worry about battery life when going fishing or camping with friends on weekends, because it has fast charging besides long battery life.

The third-generation Hongguang MINIEV Youth Edition can charge the battery from 30% to 80% in 35 minutes. Of course, the benefits of long battery life when traveling in urban areas are also obvious, which can reduce the troubles of frequent charging, because the third-generation Hongguang MINIEV Youth Edition can be used in urban areas for one week.

The third-generation Hongguang MINIEV Youth Edition is also equipped with front and rear groups, as well as dual airbags for the main and auxiliary drivers, which greatly improves the safety when driving. The third generation Hongguang MINIEV Youth Edition has five rich body colors to choose from, including milk apricot coffee, light mango yellow, avocado green, white peach powder and iris blue, which bring different visual effects, and each body color is very dynamic.

The third-generation Hongguang MINIEV Youth Edition itself is a car with high cost performance. Compared with other models in the same class, the cost performance is higher. For example, the starting price of Changan Lumin is 49,900 yuan. Although it is much more expensive than the third-generation Hongguang MINIEV Youth Edition, the cruising range is only 155km, and the gap between them is very large. Obviously, the third-generation Hongguang MINIEV Youth Edition is worth starting with.

Of course, in addition to the third-generation Hongguang MINIEV Youth Edition, other models of the third-generation Hongguang MINIEV are also worth starting with. Let’s take a look at its advantages.

High safety, large space, small cars can play a big role?

In terms of safety, the performance of the third-generation Hongguang MINIEV is really unusual. Its body is made of high-strength steel, accounting for 60.18%. The hot-formed steel with tensile strength as high as 1500Mpa is used in eight parts of the car, and the high-strength steel passenger compartment is fully protected. After a collision, it will automatically cut off the high-voltage electricity. Therefore, the body of the third-generation Hongguang MINIEV is small, but its hardness is unusual, which can protect the passengers in the car well.

The third-generation Hongguang MINIEV and the third-generation Hongguang MINIEV Youth Edition still have the advantage of large space. This car has upgraded more ergonomic seats, and the second row is also very comfortable to sit on. There is no problem for two adults to sit down. In addition, its second row of seats supports reclining. After reclining, its trunk space can be expanded to 734L L. In this way, it can hold some large items, which can play a very important role in moving or transporting things. It is very useful for daily use. For example, you can easily bring some large items home when you buy them, and you can also buy a lot of things when you go shopping in supermarkets or shopping malls, which is not afraid of no place to put them, because the trunk throughput of the third-generation Hongguang MINIEV is large enough.

Concluding remarks

It can be seen that the third-generation Hongguang MINIEV Youth Edition has a high cost performance, but it can give a lot of things far beyond its own value. In addition, the overall strength of the third-generation Hongguang MINIEV is good. Therefore, if your budget is not high, but you want a car with long cruising range, fast charging and double airbags, I recommend that you must watch the third generation Hongguang MINIEV Youth Edition.

　　Lantern Festival two days ago

　　Major businesses try their best to engage in activities to attract passengers.

　　The golden town of Houjie, Dongguan, held a show to strike while the iron is hot.

　　Many viewers went to watch.

　　But who would have predicted?

　　Miss Huang is happy to see a performance.

　　As a result, the clothes were pierced and the skin was burned.

　　While the iron flower show is going on

　　Miss Huang stood outside the fence and watched.

　　But it was hit by falling iron flower sputtering.

　　"We were standing here,

　　The cordon is around here,

　　There are still people eating in the back here,

　　The stall is in the back position,

　　At that time, when Tiehua called, it completely covered the location of the diners.

　　And then spread to the position of the stall behind,

　　I was standing here and burned by sparks. "

　　The reporter consulted the information and learned that

　　The temperature of iron juice in the melting furnace exceeds 1000 degrees.

　　Although it will quickly cool down when falling.

　　But there is still a risk of burning if you hit clothes or skin.

　　Miss Huang said that she wore two clothes.

　　The sweater on the surface and the sweater inside.

　　It’s all burned

　　"If I had worn less clothes,

　　My arm skin may have been disfigured. "

　　Miss Huang introduced

　　At that time, she and her family retreated to avoid.

　　But they retreated to the rear stall.

　　There is still iron juice falling from the sky

　　Some viewers commented on the Internet that they were affected.

　　Fortunately, none of the audience was seriously injured.

　　The reporter found in the network search

　　During the Spring Festival, many places across the country arranged iron-striking flower shows.

　　It occasionally happens that the iron juice falls outside the fence.

　　On February 26th, DV reporter.

　　Miss Zhang, a staff member of Golden Town, was found to reflect this matter.

　　The other party first apologized to Miss Huang.

　　Then explained that

　　The performance team asked to close a safe area of 10 meters by 10 meters.

　　Shopping malls actually expanded the scope of closure.

　　"At that time, the performance team asked for a closed scope.

　　In fact, we did a rough scene.200% expansion,

　　We hope everyone can spend the Lantern Festival safely and happily. "

　　Miss Zhang said

　　The blacksmith team was hired from other places.

　　The reason for the accident during the performance

　　They will also continue to ask the performance team.

　　"They said that the performance was performed according to the normal operation.

　　I’ll ask for an accurate answer before I reply to you. "

　　In addition, Miss Huang asked the shopping mall to compensate for the damaged clothes.

　　The reporter was informed that the two sides reached a consensus on this matter at noon today.

　　At the same time, the reporter reflected the incident to the houjie town Municipal Government.

　　The other party replied that the merchant had reported the performance activities in advance.

　　Later, they will be urged to improve their safety awareness.

　　Prevent similar incidents from happening again.

　　Have you ever seen the iron flower show?

　　Come and talk in the comments section ~

　　The wind blows the rice waves and the fragrance bursts. In Xiaogang Village, Fengyang County, Anhui Province, Yan Jinchang, the leader of the big contract, likes to wander around the ridge in his spare time. At that time, in order to get enough food and clothing, the red handprint was pressed to ensure the production of households; Now, heading for common prosperity, this land is a new story of rural revitalization.

　　In Xiaogang Village today, the ownership of 21,320 mu of village collective land and the right to contracted management of 13,700 mu of rural land have been fully certified. After the land transfer, Yan Jinchang, who was nearly eighty years old, was bent on operating the farmhouse music, and made 26 tables from 4 tables with an annual income of more than 300,000 yuan.

　　Rural basic management system is the institutional basis of rural revitalization. General Secretary of the Supreme Leader stressed that the basic management system in rural areas should be consolidated and improved, and the road of common prosperity should be taken.

　　From Jiangnan water town to Baishan Songshui, from solidly promoting rural land system reform to steadily promoting rural collective property rights system reform, the notes of rural reform converge into a moving melody. From more than 200 million farmers receiving the land contractual management right certificate and eating the "reassurance", the ownership of collective property rights is clearer, farmers have more property rights, and farmers are strengthened, benefiting farmers and enriching farmers, and a magnificent picture of common prosperity is spread on the vast fertile fields.

　　Get the "red notebook" and eat the "reassurance"

　　"Without the land contractual management right certificate, there would not be our development scale today." Jin Jiazheng, deputy general manager of Hubei Jinlin Original Animal Husbandry Co., Ltd., who has been engaged in animal husbandry for more than 20 years, said that the first five years were very difficult. "It is difficult to get enough loans when contracting 1,000 mu of land."

　　The turnaround stems from the exploration of rural property rights transactions. Wuhan Rural Comprehensive Property Rights Exchange was listed, and began to test the market-oriented transactions of rural production factors, exploring and innovating rural land transfer, management rights loans and other services.

　　"The entry transaction is open and transparent, eliminating the cumbersome procedures. Moreover, with authoritative certification, our agricultural facilities have value and can be attached to business warrants for mortgage loans. " Jin Jiazheng sighed, "This decade has become more and more smooth!"

　　In the factory area, the trees are lined with streets. "We insist on green farming, and animal manure is converted into organic fertilizer to nourish tea gardens and fruit forests." Jin Jiazheng said, "We obtained a bank credit of 123 million yuan through the mortgage guarantee of the land contractual management right certificate."

　　In July 2013, General Secretary of the Supreme Leader visited Wuhan Rural Comprehensive Property Rights Exchange. "The general secretary listened to the report on the exploration of rural property rights transactions, talked with the staff and farmers who came to handle the verification procedures of property rights transfer transactions, and asked in detail about the specific process of property rights transactions, which was considered to be a positive exploration." Gui Ling, deputy general manager of Wuhan Rural Comprehensive Property Rights Exchange, still remembers the scene of the general secretary’s inspection.

　　"The general secretary exhorted us to deepen rural reform and improve the basic management system in rural areas. We should study the relationship among rural land ownership, contracting rights and management rights. Land transfer should respect farmers’ wishes, ensure basic farmland and food security, and be conducive to increasing farmers’ income." Gui Ling said.

　　Every once in a while, Gui Ling will go to the countryside to investigate and explore the innovation of the "separation of the three powers" mechanism of rural land ownership, contracting rights and management rights. "Listening to the wishes of farmers has benefited a lot. For example, the land transfer contract should set up an increasing rent clause, which originated from the people and benefited the people."

　　More than 70 rural property rights trading markets in cities and counties have been built in Hubei province, and various effective management rights transfer modes such as exchange, lease, auction and custody have been explored.

　　In October 2016, the Central Office and the State Council issued the Opinions on Improving the Separation of Rural Land Ownership, Contracting Rights and Management Rights. Dividing the contracted management right of rural land into contracting right and management right, and implementing the separation and parallelism of ownership, contracting right and management right is another major institutional innovation in China’s rural reform after the household contract responsibility system, and it is the self-improvement of the rural basic management system.

　　At present, more than 200 million farmers across the country have received certificates of land contractual management rights, and 1.5 billion mu of contracted land has been confirmed to households. After the second round of land contract expires, the pilot project will be extended for another 30 years in an orderly manner. With the "red book", contracted farmers can have a "reassuring" and can transfer the land management right with more confidence. By the end of 2021, the transfer area of household contracted farmland in China has exceeded 555 million mu.

　　Walking into Tantou Village, Zishan Town, Yudu County, Jiangxi Province, white-walled Daiwa dwellings are strung around the village water system, and the contiguous paddy fields and water towns attract many tourists.

　　"Implementing collective ownership, stabilizing farmers’ contracting rights, and releasing land management rights will make the village more dynamic!" Liu Lianyun, secretary of the general branch of the village party, said, "In 2016, the land in Tantou Village was confirmed to be certified, and farmers could grow their own plants or choose to transfer their management rights. Now, the village concentrates on developing selenium-enriched industries and tourism industries. "

　　At noon, the selenium-enriched canteen, which can accommodate more than 600 people, was full. "Rest assured to eat! They are all self-produced selenium-enriched vegetables. " The waiter said enthusiastically.

　　Villager Li Junming operated a drone to spray water-soluble fertilizer. "Not boasting, the level of agricultural machinery I use is countless in the county!" More than 300 mu of land has been transferred from Li Junming, and the double-cropping rice planted has become a landscape in Tantou Village.

　　Unlike Li Junming, Sun Guanfa, a villager who is over 70 years old, has already transferred 4 mu of paddy fields, so he can’t plant any more. After the transfer, an acre of land can earn 500 kilograms of millet money and more than 100 yuan of subsidies, which is cost-effective and labor-saving. " Sun Guanfa laughed.

　　Sun Guan found that in operating a canteen and a homestay, the two incomes are almost 100,000 yuan a year. Last year, all his grandchildren went to school in the county, but the old man was reluctant to leave: "Now the days in the countryside are quite comfortable."

　　Just then, another guest came to the door. Sun Guanfa made several cups of hot tea and stood up warmly to greet him.

　　Cultivate new business entities and develop moderate scale operations.

　　On the soft and fertile black soil, the thick corn stalks are higher than people. Standing in the core demonstration area of the national standardized production base of one million mu of green food raw materials (corn) in Lishu County, Jilin Province, pointing to the straw in the field, Wang Guiman, the stationmaster of Lishu County Agricultural Technology Extension Station, said, "Returning the straw to the field and giving it to the black land ‘ Cover the quilt ’ 。”

　　After nearly 40 years of extension of dry agricultural technology, Wang Guiman witnessed the change of black land: with the improvement of the system of "separation of powers", new agricultural business entities such as farmers’ cooperatives have emerged constantly, thus giving birth to the "pear tree model" with the whole mechanized conservation tillage technology as the key. In recent years, the "pear tree model" has been spreading, and the area promoted in the county has increased from 1.5 million mu in 2020 to 2.8 million mu this year.

　　At noon, I walked into the courtyard of Lu Wei Agricultural Machinery Farmers’ Professional Cooperative in Lishu County and saw more than ten large-scale machinery lined up, which was quite spectacular.

　　In July, 2020, General Secretary of the Supreme Leader visited the Luwei Agricultural Machinery Farmers’ Professional Cooperative in Balimiao Village, Kangping Street, Lishu County.

　　Recalling the general secretary’s visit, Lu Wei’s pride was beyond words: "The general secretary said: ‘ Your exploration is very meaningful, and you have embarked on a cooperative development path that suits you, and the level of agricultural science and technology, farmers’ scientific and technological quality and agricultural production efficiency have been greatly improved. ’”

　　"I want to report to the general secretary that our cooperative has grown again! Land circulation expanded by 30 hectares last year, and all of them were put on large-scale agricultural machinery, which not only saved costs, but also greatly reduced the damage to the soil. " Lu Wei said.

　　Wang Xiaopeng, a villager in Balimiao Village, used to work in the city, and his wife planted the farmland. When he was busy with farming, he had to "run at both ends", but Wang Xiaopeng never wanted to transfer the cultivated land. "I don’t plant it myself, I feel uneasy!" After the establishment of the Agricultural Machinery Farmers’ Professional Cooperative, Lu Wei saw that the income of farmers who joined the cooperative increased substantially, but the labor intensity was greatly reduced. He also took out 13.5 mu of contracted cultivated land and joined the cooperative. Today, the couple not only don’t worry about farming, but also got a dividend of more than 10 thousand yuan last year.

　　In Luwei Agricultural Machinery Farmers’ Professional Cooperative, the net income of farmers who join the cooperative is more than 10,000 yuan per acre of land (local equivalent to 15 mu), and participating farmers can also work in the cooperative, with an average annual labor income of over 20,000 yuan. At present, there are more than 200 large-scale cooperatives in Lishu County.

　　"Big country and small farmers" is the basic national condition of our country, and small-scale family management is the original system of agriculture. According to the requirements of practical development, all localities have enriched the effective forms of collective ownership, farmers’ contracting rights and land management rights, promoted the optimal allocation of rural land resources, actively cultivated new agricultural business entities, developed and strengthened agricultural socialized service organizations, encouraged and supported the majority of small farmers to take the road of development combined with modern agriculture, so that the basic rural management system has always been full of vitality, and constantly created favorable conditions for promoting rural comprehensive revitalization and realizing agricultural and rural modernization.

　　"Sunshine rose grapes, delicious and not expensive!" Jiang Wen, a Shanghai tourist who experienced the fun of picking, blurted out in front of the live camera of Ye Minglan, a family farmer, with a hand full of shopping bags in the Sijichun Modern Efficient Agricultural Park in Xianfeng Village, Dantu District, Zhenjiang City, Jiangsu Province.

　　Ye Minglan, who is well-known in ten miles and eight townships, has now become a familiar netizen for online customers.

　　Starting from a generation of "strawberry greenhouses", Ye Minglan made steady progress. Through the transfer of land, the elevated strawberry has been expanded from 6 mu to 12 mu, and the grape planting has been expanded to 100 mu. The first generation of small short sheds has long since disappeared, and the multi-span greenhouses are shining in the sun, and the average income per mu has increased to 20,000 yuan.

　　In Lianhe Village, Yongning Street, Pukou District, Nanjing, more than 100 kilometers away from Xianfeng Village, villager Kang Guanghui taps his mobile phone, and the water quality, oxygen content and temperature in the shrimp pond can be seen at a glance. Then he can add oxygen remotely. "The mobile phone is my new farm tool!"

　　"In 2020, I transferred 170 mu of ponds at a price of 1240 yuan per mu and signed a three-year contract." Kang Guanghui said frankly that he didn’t have the confidence in the past.

　　"In the past, the pond was not even a piece, and the wishes of farmers were constantly changing. Who dared to take risks? Only a few acres of ponds can be guarded. " Kang Guanghui smiled. "Now we have adopted information technology, and we have invested 300,000 shrimps per mu, more than twice as much as in the past. In that year, the average profit per mu could reach more than 4,000 yuan."

　　With nine farmers around him, Kang Guanghui embarked on the road of raising shrimp to get rich. In a United village, the industrial income of freshwater shrimp is close to 60 million yuan, and the per capita income of villagers reaches 32,700 yuan.

　　In recent years, all localities have made great efforts to cultivate new business entities and service entities, developed various forms of moderate scale operations according to local conditions, and effectively solved the problems of "who will plant the land" and "how to plant the land". At present, there are more than 2.2 million farmers’ cooperatives registered in accordance with the law, 3.9 million family farms have been included in the national family farm directory system, and 955,000 agricultural socialized service organizations have been established.

　　Deepen the reform of collective property rights and develop a new collective economy.

　　Drive to Jialongtang Village, Mugang Town, Liuzhi Special Zone, Liupanshui City, Guizhou Province, climb high and look far, and the kiwifruit vines weave a vibrant 10,000-mu kiwifruit orchard.

　　Fang Guoming, a 52-year-old villager, is weeding under the vine. Just three years ago, she and the villagers in the village also planted corn and potatoes in the cracks of the stone, and an acre of land was busy for more than 500 yuan a year.

　　Asked her to calculate the current income account again, Fang Guoming grinned: "If nothing else, the kiwifruit orchard base works, with a monthly labor income of more than 2,000 yuan, and a transfer rent of 3,000 yuan for 3 mu of land, and there will be dividends in two years."

　　In Jialongtang Village, many villagers, like Fang Guoming, enjoy the dividends brought by the "three changes" reform of changing resources into assets, funds into shares and farmers into shareholders.

　　As early as 2014, Liupanshui City began to explore the "three changes" reform: starting with promoting the reform of rural property rights system, adopting the methods of stock conversion and incremental share allotment to make sleeping resources alive; Take centralized investment, industry-driven, farmers benefit and other ways to maximize the benefits of the use of funds, so that scattered funds can gather together; Through the development of scale, industrialization and marketization, funds will flow in the market, the distribution ratio of farmers in land value-added income will be increased, and farmers will be rich. Through the "three changes" reform, in 2021, 274,600 farmers in the city received a dividend of 1,052 yuan, and the village collective economy accumulated 776 million yuan.

　　"The construction of this 10,000-mu kiwifruit orchard project is ‘ Three changes ’ An innovation in reform. " Peng Jiaguo, director of the "Three Changes" Reform Office of Liuzhi Special Zone, said, "Integrate the special funds for agriculture at the provincial, municipal and county levels, incite banks and social capital of 108 million yuan, and farmers will become shareholders with factors such as land and their own funds to achieve a win-win situation." For the project with a total investment of 180 million yuan, after the kiwifruit is harvested, all parties will pay dividends according to their shares, and more than 6,900 farmers will benefit from it.

　　Strengthening the rural collective economy is an important way to lead farmers to achieve common prosperity. At the Central Rural Work Conference held at the end of 2017, the General Secretary of the Supreme Leader stressed that it is necessary to steadily promote the reform of rural collective property rights system, comprehensively carry out assets verification, confirm identity and quantify shares, promote the transformation of resources into assets, funds into shares, and farmers into shareholders, and establish a new mechanism for collective economic operation that meets the requirements of market economy, ensure the preservation and appreciation of collective assets, ensure farmers’ benefits, enhance the vitality of collective economic development, and enhance the cohesion and combat effectiveness of rural grassroots party organizations.

　　All localities continue to promote the reform of rural collective property rights system, develop and expand the new rural collective economy, and promote farmers’ common prosperity.

　　"Grasping reform, strengthening the collective and enriching farmers is the main theme of the development of our village." Gao Demin, secretary of the Party Committee of Zhanqi Village, Pidu District, Chengdu, Sichuan Province, said that Zhanqi Village has established a village collective asset management company, and 1,704 villagers have become "shareholders", and the pace of development is getting faster and faster.

　　The cultural tourism complex "Eighteen Villages", Zhanqi Rural Revitalization Training College and Yili Snack Street have been completed one after another, and the country hotel will also open this year … … One by one, new industry landmarks and new cultural tourism scenes have made tourists raise their mobile phones to take pictures.

　　Walking into the "Eighteen Villages", the "Tangchang Tofu" store run by villager Yuan Zhijian is very lively. More than 10 varieties of douban, bean curd, etc., can have a turnover of more than 3,000 yuan a day on holidays. "You don’t have to pay the store rent. The village collective and the villagers are joint ventures. As long as I produce products, I earn 10% of the money and give it to the collective." Yuan Zhijian introduced.

　　The "Eighteen Villages" was built with a collective investment of 10 million yuan from each village in Zhanqi. The village collective participates in the store’s operating income dividends, part of which is used as the village collective development fund, and the rest is distributed to the villagers by shares.

　　Today, more than 700 villagers work in village collective enterprises or engage in self-employment, and 200 people from surrounding villages have been employed. What makes Gao De more sensitive and happy is that young people have a tendency to return home.

　　Zhanqi village is rich. From 2018 to 2021, the village collective assets doubled and entered the ranks of 100 million villages. In 2021, the annual income of village collective economy was 6.8 million yuan, and the annual per capita disposable income of villagers reached 35,500 yuan.

　　Two years ago, the neighboring Jinxing Village was merged into Zhanqi Village. "95% of the villagers agreed to implement reforms in Jinxing Village according to the development model of Zhanqi Village. We must let the merged Zhanqi Village take the road of common prosperity and become a banner for rural revitalization. " Gao Demin said.

　　Reform is an important magic weapon for rural revitalization. At present, the phased task of the reform of rural collective property rights system in China has been basically completed, the ownership of collective property rights has become clearer, and farmers have more property rights. Villages are making great efforts towards the goal of common prosperity.

　　(Reporters Wang Weijian, Zhu Dawei, Fan Haotian, Song Haoxin, Su Bin and Tian Advanced participated in the writing)

　　A capybara sunbathing.

　　Emotional stability, "Buddhism", "social flower" in the animal kingdom … With the "top flow" tags above the head, there is an animal that is all over the Internet in 2023, and its related expression packs, short videos and peripheral products are sought after by countless young people. It is "Capibala"-capybara.

　　Capibala is the homonym of Capybara, the English name of capybara. It is always calm and emotionally stable, which provides inspiration for many young people to deal with real problems such as life pressure. Moreover, capybara has many friends in the animal kingdom, including pelicans, turtles, ducks and even crocodiles …

　　Recently, Chengdu Zoo held a parent-child activity of "Exploring the Life of Capibala". The reporter saw at the scene that everyone not only saw three newly arrived capybara, but also learned about the daily life behind their "Buddha system" in the process of making surprise gifts for capybara together.

　　Neighborhood harmony

　　The "social flower" in the animal kingdom is worthy of the name.

　　Last weekend, in the Children’s Animal Park of Chengdu Zoo, we saw three new "residents" who had been in the park for less than a year. They are always mistaken for "big mice" by tourists, with large and wide heads, small eyes and ears, and their personalities are indeed as netizens said: emotional stability, "Buddhism" and being kind to their neighbors.

　　The capybara Niuniu and Dudu are sunbathing in the outfield. They lie on the ground in tandem, half squinting, enjoying the warm winter sun calmly and comfortably. And the "neighbor" beside them, the black-tailed groundhog, looks around for a while, digs holes to play for a while, moves quietly with the adjacent capybara, and the neighborhood is harmonious.

　　On the other side of the room, there is a bigger capybara taking a nap. Its front paws are resting on its chin, its small head is tilted to one side, and a plate with leftover food is placed in front of it. It seems that it has had a full meal and should not dream of "hunger". According to Xu Yan, the breeder, this relatively "curtilage" capybara is called Tonton, and its personality is more sensitive, so a Sukada tortoise was specially arranged to keep it company.

　　No natural enemies

　　The maximum weight can reach more than 70 kilograms.

　　So, what is the secret of capybara’s emotional stability? Xu Yan said that capybara has little pressure to survive and almost no natural enemies. "The origin of capybara is in South America, where there are almost no large mammals. Although the capybara may be targeted by cougars and leopards, the larger capybara can weigh up to more than 70 kilograms, which is basically difficult to be hunted. Even if it is in danger, capybara can avoid hunting by quickly jumping into the water. "

　　In addition, as a social animal, capybara is a group of about 10 to 30 in the wild, which is highly socialized. Living in the "comfort zone" of the food chain, the mental state of capybara is particularly stable.

　　The capybara always has many animal friends around it because of its tolerant personality and nutritious feces. Xu Yan explained that capybara is a herbivore, and its feces are rich in nutrients. "And because of its own fermentation, these nutrients are easily absorbed by other small animals."

　　At the same time, as a herbivore, capybara poses no threat to many animals, is inclusive and has the function of "keeping watch" in the community. Therefore, there are always many small animals that eat the same grass around the capybara.

　　Parent-child cooperation

　　Make a small gift for capybara.

　　At the scene of the parent-child activity of "Exploring the Life of Capibala", parents and children were first divided into four groups, and bamboo, ryegrass, apples, corn and other foods were made into rich gifts to improve the food for capybara. The members of each group work together, and the parents fix the bamboo with hemp rope to form a bamboo frame; the children put the apples and corn cut into small pieces into strings, and then insert the bamboo frame; finally, decorate with rye vegetables, and the small gift is made.

　　The staff said that capybara is a complete "vegetarian" and loves to eat ryegrass, apples, corn, etc. "So in this activity, we specially prepared the ingredients that capybara likes to eat to make rich gifts, which can also increase their eating pleasure."

　　During the activity, everyone also learned about the daily life of capybara-"sunbathing" in winter and "bathing" in summer. According to reports, in winter, capybara likes to stay in warm places. For this reason, the park installed floor heating for the inner room of capybara. When the sun is shining, they will lie outdoors in the sun. In summer, capybara likes to soak in water. "Because their skin has no sweat glands, in order to prevent sunburn, thermal digestion, heatstroke and mosquito bites in summer, they must soak in water." The staff said. (Chengdu Daily Jinguan journalist Zhu Xinyue Wen/map)

As the end of the year approaches, Mirror Entertainment (ID: Jingxiangyule) collates the douban scores of the TV dramas that have been broadcast in 2017, and counts the top 10 TV dramas in this year’s TV dramas: Chasing the Murder in the White Night, Passing the Window Together, Roaring in the White Deer Plain, The Rise of the Qin Empire, Hello, Old Times, in the name of people, River God and River God.

In the top 10 of the word-of-mouth list, online dramas account for 6, which proves that the quality of self-made dramas is constantly improving on the road of the rise of video websites. The themes of these 10 dramas are also very extensive, including suspense themes, realistic themes, historical themes and youth themes. However, the first three themes are all male-dominated dramas, and this year’s popular female-dominated dramas, Xian Xia dramas and Gong Dou dramas are hardly on the list.

The top 10 conscience dramas on the list have achieved good results in ratings and webcasts. For example, in the name of people topped 8% of the audience and became the king of this year’s drama, with 4.68 billion webcasts of White Night Chasing the Murder and 1.95 billion webcasts of River God. In addition to "White Deer Plain" and "The Rise of Daqin Empire", the ratings of the top 10 dramas are not as good as expected due to the high threshold of serious historical themes, and the word-of-mouth is more and more positively related to ratings and webcasts.

Connotation determines the height of a work.

Anti-traditional creative routines can stand out.

In terms of themes, the top 10 conscience dramas this year are evenly distributed, including realistic themes such as in the name of people, Chicken Feathers Flying to the Sky, historical themes such as The Rise of the Daqin Empire, Roaring Tigers and Dragons, White Deer Plain, suspense themes such as Chasing Murders in the White Night, Crime Without a License, River God, and youthful themes such as Together in the Window, Hello, Old Times. However, the popular female drama, Xian Xia drama and Gong Dou drama in the market have no works on the list.

In the field of realistic subject matter, the phenomenal drama in the name of people, with an audience rating of 8%, focuses on the good and evil of politics and officialdom, and wins with the rare anti-corruption scale of film and television works in recent years, showing a record of officialdom. And "Chicken Feathers Fly to Heaven" starts with the entrepreneurial stories and emotional entanglements of three generations, showing the tortuous and brilliant development history of Yiwu in the past 30 years. The commonness of these two works with realistic themes is that they are both true portrayal of society, and to some extent, they reflect the common problems in contemporary society.

The Rise of Daqin Empire, Roaring Tigers and Singing Dragons, and Bailuyuan are three high-scoring historical dramas. Although they involve the Warring States period, the Three Kingdoms period, and the late Qing Dynasty to the Republic of China, they are all different, but they all have huge patterns. From the personal fate of the characters to the rise and fall of the family, to the ups and downs of the whole era, it is magnificent and has the depth of vertical and horizontal thinking.

The Crime Without a License, Chasing the Murder in the White Night and River God can be said to be suspense TV series with a high degree of completion in recent years. The plot is brain-burning, the logic is strict, the rhythm is controlled and the fate of the characters is affecting people’s hearts. But what is more successful is the social reality and social humanity reflected by the drama series through characterization and human nature shaping.

The three themes of reality, history and suspense, in fact, are still dominated by "the big man plays the main role", and they are not dragging their feet, nor are they addicted to being affectionate with their children. The pattern is bigger and the intention is higher, which essentially wins the connotation of the works. This has also brought enlightenment to the creation of domestic fine dramas. The theme is not the most important. What is important is that the TV series itself shows these profound problems such as social problems, historical development and social humanity, thus bringing the audience thinking.

In this list of word-of-mouth dramas, the most surprising thing should be the two youth dramas "Together with the Window" and "Hello, Old Times". After all, in recent years, youth dramas can be said to be the hardest hit areas of domestic dramas. There are so many "romantic affairs" such as derailment and abortion that the market is basically a series of works of painful youth.

The reason is that many producers only consume youth, thus "misinterpreting" youth in film and television. From "Through the Window Together" to "Hello, Old Times", youth has finally been popularized, returning to the plain and simple growth process and daily feelings, which is why "Hello, Old Times" is called the best youth drama this year. For domestic dramas, anti-routine is sometimes a magic weapon to win.

Investment, script, creative team, actors and actresses should be grasped together.

Quality consciousness is the key to creating superior dramas.

Although there are many big investments in the top 10 dramas of Douban this year, such as "White Deer Plain" with an investment of 230 million, "Roaring Tigers and Singing Dragons" with an investment of 400 million, and the online drama "River God" with an investment of over 100 million, it is totally insufficient to rely on investment for a series with excellent quality, and sometimes, the investment needs to be spent on the cutting edge. For a conscience drama, the script, the production team and the actors’ performances are all important factors that affect the quality of the drama.

First of all, the choice of script can be said to be a prerequisite for the success of a TV series. Among the top 10 word-of-mouth masterpieces this year, 6 works are adapted from novel IP, and 4 are original scripts, but both IP adaptations and original scripts are of high quality. For example, White Deer Plain was adapted from Chen Zhongshi’s novel of the same name, which won the Contradictory Literature Award, and in the name of people was adapted from Zhou Meisen’s novel of the same name, and he was "the first person in China’s political novel".

The original script is naturally more difficult than the adaptation of the script, and excellent scripts are not imagined out of thin air. The script creation of "Chicken Feathers Fly to Heaven" lasted for six years. In order to obtain real creative materials, the screenwriter Shen Jie visited Yiwu many times to experience the life of Yiwu vendors. In the play, the bitter scene of Luo Yuzhu stuffing the goods through the window first when she crowded the train is the real experience of Yiwu people that Shen Jie learned.

Secondly, the production team should be guaranteed. Taking "Chasing the Murder in a White Night" as an example, the behind-the-scenes team assembled the most golden suspense theme creation lineup in China. The producer has produced 500 excellent online crime dramas such as Psychological Crime and Crime Destroyer. Director Wang Wei, script planner Gu Xiaobai and screenwriter Fingerprint are all great figures who are good at suspense topics in the industry.

The actor’s performance is undoubtedly a plus item of a work, but excellent performance still comes from personal experience or experience. The White Deer Plain, which has been established for ten years, is a model in the final film and television works, whether it is Zhang Jiayi and He Bing’s interpretation of Bai Jiaxuan and Lu Zilin, or the main actors’ overall display of Shaanxi customs. In order to meet this requirement, the star of "White Deer Plain" once entered the countryside to eat and live with the villagers one month before the shooting.

No drama can be made just by playing around. Investment, script, cast and actors are all in place. What is important is that the whole producer should have the determination to create a fine drama, or have the courage to sharpen a sword for ten years, not be eager for quick success and instant benefit, not be bound by market routines, and create TV drama works with his initial heart.

Take the heterogeneous route and occupy the talent advantage.

The self-made dramas of video websites are constantly being refined.

In this year’s top 10 TV dramas, online dramas dominate half of the country, among which there are four self-made dramas on video websites, including Chasing the Murder in a White Night, Crime without a License, River God and Hello, Old Times. In fact, the performance of online drama this year can also be said to be surprise gift.

Once upon a time, the audience’s impression of online dramas was only crude, but with the rise of video websites, the self-made dramas of major video websites not only increased in quantity, but also began to take the route of quality. In the competition with TV stations, the heterogeneity of self-made dramas on video websites is also prominent. Among the efforts of heterogeneity, suspense dramas are the most successful ones for video websites to explore in the subdivision field. The four self-made dramas on the list of video websites, such as Chasing Murder in a White Night, Crime Without a License and River God, are all suspense themes.

High degree of completion, strict logic and characterization can be said to be the common advantages of Chasing the Murder in a White Night, Crime without a Certificate and River God. White Night Chasing Murder is considered to be the best suspense drama in recent years. It not only got the highest score of 9.0 copies of this year’s TV series, but also scored 4.68 billion in Youku, and its overseas distribution rights have also been bought by Netflix. In the future, White Night Chasing Murder will be broadcast in more than 190 countries and regions around the world through Netflix, which can be said to be quite a high achievement.

In the course of heterogeneity, compared with the strict censorship of TV stations and the restrictions on sensitive topics within the system, the theme advantages of video websites are outstanding, and they are more suitable for the layout of subdivided themes. For example, the previous large-scale dramas such as Forensic Medicine Qin Ming and White Night Chasing the Murder are not suitable for TV broadcast.

The birth of a high-quality drama is indispensable for talents, which is another advantage of the success of self-made drama on video websites. Director Bai Yiqi once said that the money of video websites has brought a better environment to industry practitioners. Originally, many talents in the traditional media industry began to set foot in the production of homemade dramas on video websites in the past year or two, such as Bai Yiqi, Xiaogang Feng, Stephen Chow, Han Sanping, etc., and the producer of iQiyi’s homemade drama "Crime without a license" on the list was Han Sanping.

From the original copyright drama to the current self-made drama, video websites have begun to participate in the investment production mode. Youku is the co-producer of "Chasing the Murder in a White Night" and iQiyi is the co-producer of "Crime without a license", "River God" and "Hello, Old Time", which also makes video websites have higher autonomy in TV drama production.

In terms of production mode, the self-made dramas of video websites all belong to the type of "small and broad". For example, the highest investment is only over 100 million yuan, and there are almost no traffic stars or idol stars. Perhaps the most famous actor in these dramas is Pan Yueming.

To some extent, this is a good thing. When the actor’s salary accounts for almost half of the investment and production cost, the investment in actor’s salary is reduced, and more budget is invested in content, and the content is used to win rather than the lineup, which ensures the quality of the work to some extent.

It can be said that video websites are getting stronger and stronger now. In the purchase of copyright dramas, video websites with deep pockets bid higher than TV stations, and the initiative is getting higher and higher. In addition to copyright dramas, video websites are constantly laying out self-made content, even making efforts in the upstream of the industrial chain. Many video websites have become investors, and iQiyi Film has even become the top three producers of Fanghua.

On the whole, the quality of online drama of video websites has not lost to TV stations. In the future, the theme of online drama of video websites will only be more subdivided, and the experience of watching drama will be more interactive, which also means that the threat to TV stations is growing. In addition, video websites that are willing to spend money and active in thinking are undoubtedly superior in salary and creative environment than TV stations, which will also make video websites attract talents and further expand their advantages. It can be said that the current video website has found the fate of the TV station.

For state-owned TV stations, it is impossible to win a video website by smashing idol stars and traffic stars. After all, it is still high-quality content that can finally stand the test. In the face of the rise of video websites, if TV stations still don’t make progress, continue to follow the old routine and don’t carry out market-oriented reforms, the "capital" will soon be eaten up, and it will also lie in the competition of video websites, and they will be less and less able to fight back.

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The appearance design of FAW-Volkswagen CC shows a streamlined aesthetic feeling, the front face design has a strong visual impact, and the air intake grille is decorated with a large area of chrome, which shows a sense of luxury. The overall style is simple and atmospheric, the body lines are smooth and powerful, and the overall shape is fashionable and dynamic.

FAW-Volkswagen CC attracts many eyes with its streamlined body design and elegant lines. Its body size is 4865*1870*1459mm, and its wheelbase is 2841 mm. The spacious interior space provides a comfortable ride experience for drivers and passengers. The front wheel track is 1586mm and the rear wheel track is 1572mm, which ensures the stability and handling of the vehicle. In addition, CC is equipped with 245/45 R18 tires, and the rim is designed in a sporty style, which further enhances the dynamic and beautiful appearance of the whole vehicle.

FAW-Volkswagen CC interior is elegant and exquisite, equipped with a leather steering wheel, which can be manually adjusted up and down and back and forth, bringing a comfortable driving experience. The central control screen is 9.2 inches, which supports voice recognition control of multimedia system, navigation, telephone and air conditioner. The front seat is made of leather /Alcantara mixed material, which has heating function and provides excellent ride comfort. The seat can be adjusted in many ways, including front and back adjustment, backrest adjustment, height adjustment and lumbar support adjustment. There are multiple USB and Type-C charging interfaces in the front and rear rows, which is convenient for passengers to use electronic equipment. The rear seats can be laid down in proportion to expand the trunk space.

FAW-Volkswagen CC is equipped with a 2.0T turbocharged engine with a maximum power of 137kW and a maximum torque of 320 N m. It adopts L4 engine layout and is equipped with a 7-speed wet dual-clutch gearbox.

The owner of car home said that he was most satisfied with the design and driving experience of Volkswagen CC. He mentioned that CC’s streamlined body and sharp lines make it look fashionable and sporty, and the frameless door design adds a bit of coolness to the whole car. In terms of driving, the 2.0T turbocharged engine equipped with the dazzling version of 330TSI is full of power and accelerates rapidly, which can provide sufficient power reserve for both urban roads and highways and drive very smoothly.

The huge group of young renters and the growing single economy have opened up the blue ocean market for small household appliances. Information picture

　　The wall-broken cooking machine replaces the juicer, and the sweeping robot becomes the standard at home. The lights and televisions for human-computer interaction are not new, ranging from cross-door refrigerators to cosmetic refrigerators. Most of the top sellers in shopping websites are domestic brands & HELIP; … Even if we don’t look at the specific data, we can also perceive that the trend of quality, intelligence and localization of household appliances consumption is obvious.

　　Since the beginning of this year, due to the economic downturn and the sharp rise in raw material prices, the downward pressure on the domestic appliance market has increased in the first three quarters. According to the report jointly released by China Household Electrical Appliances Research Institute and National Household Electrical Appliances Industry Information Center, in the third quarter of this year, the domestic market did not improve, and sales decreased by 4.2% year-on-year. The depressed market has forced many home appliance enterprises to seize the nodes such as "618", "double 11" and even the upcoming "Double 12" and step up destocking by selling at reduced prices.

　　Although low-price competition has become the choice of many enterprises, from the perspective of various consumption nodes this year, a new household appliance consumption trend is also taking shape. According to the report released by Everbright Securities, in the past "double 11", the "Big Mac" and "Small and Beautiful" enterprises of household appliances grasped the changes in consumer demand and did their best. During the interview, a number of e-commerce companies also said that with the release of consumption potential in the low-end market, the demand for quality consumption surged, which led to the structural optimization of household appliances consumption, reflecting the resilience and potential of China’s current economy.

　　"Young people in small towns" favor "trendy" household appliances

　　Use "automatic feeding machine" to liberate the hands of "shovel officials" and use "meow machine" to print "wrong problem set" … … This year’s "double 11", not only "ice washing electricity" people have come up with a new generation of products full of "black technology", but also a number of new products have propped up the upsurge of home appliance sales.

　　According to big data from Suning, during the "double 11" period, high-priced products such as surface-mounted heating equipment, high-efficiency air conditioners, washing and drying machines, and 70-inch and above large-screen TVs in Suning wall-hung boilers once again showed explosive growth, and some orders increased by as much as 763% year-on-year. "This sales peak stems from the overall increase in demand." Wang Junjie, president of Suning Retail Technology Research Institute, said.

　　From January to September this year, the average sales growth rate of high-end products in Suning retail cloud was as high as 256%, among which products such as laser tv, multi-door refrigerator, broken-wall cooking machine and dishwasher basically maintained a growth rate of more than 3 times; Products such as sweeping robots and smart speakers have increased by more than five times year-on-year, which is much higher than that of similar low-end products. It is worth mentioning that many of the new demands of these "trendy" home appliances come from some previously neglected third-and fourth-tier cities.

　　The same situation also appeared on other platforms. In this year’s "double 11", over 70% of the new users in JD.COM came from cities in the third and fourth tier and below. According to the data from Taobao, 60% of the explosive products of home appliances, including Meiling, Rongsheng and Haier, came from the lower market, and "small town youths" bought more than half of the iPhone11 phones.

　　Wang Junjie said that with the rise of the group of "young people in small towns" after 1980s and 1990s, the information they have learned from going out to work or through the Internet is more and more comprehensive and cutting-edge, and the demand for quality consumption has obviously increased, and intelligence and health have become the new labels of household appliances consumption in the low-end market.

　　High-quality and high-priced home appliances with "national tide"

　　Xinjiekou is the commercial center of Nanjing. During the "double 11" period, the reporter visited nanjing xinjiekou Department Store, Central Shopping Mall, deji plaza and other shopping centers here, and saw that a large number of domestic brands occupied the most conspicuous position.

　　"The technical capabilities of domestic brands are getting closer and closer to joint venture brands and imported brands, and some even lead the world, which is quietly changing consumers’ consumption habits." Xu Zhong, general manager of Suning Nanjing Region, said that in the past, consumers thought that imported brands were better in quality and more versatile, and they had a preference for imported goods. But now, many domestic hi-tech products have become hot items in the market because of their faster upgrading and closer to the needs of consumers in China.

　　According to data from Tmall, this year’s "double 11" was influenced by smart homes and 5G mobile phones. After more than 10 minutes of opening, mobile phones and home appliances broke the turnover in the first hour of last year. Within one hour, 25 consumer electronics brands including Midea, Haier, Gree, Huawei and Xiaomi entered the "Billion Club". Domestic brands account for nearly 80% of the 100 million brands.

　　It is noteworthy that the direct cooperation between double 11 e-commerce and manufacturers is becoming a general trend this year. For example, the "Chinese products are in vogue" plan launched by JD.COM and the "new brand plan" launched by Pinduoduo all promote a batch of reverse customized products through cooperation with manufacturers. For example, Pinduoduo cooperated with Zhaochi Co., Ltd. to customize a variety of TVs, which eliminated redundant applications while ensuring core functions, and the price was reduced by one third.

　　Mo Daiqing, director of the online retail department of the E-commerce Research Center of NetEconomy & Society, said that while e-commerce competes for consumers, it also strengthens the competition for high-quality businesses. New brands and new supplies can meet the new needs of consumers.

　　"Meng Chao" household appliances with fire in single economy

　　A girlish beauty instrument, a Bluetooth speaker with a cute shape & HELIP; … In recent years, young consumers who are most concerned by businesses have become more and more willing to pay for high-value and creative small household appliances.

　　Liang Zhenpeng, an analyst in the home appliance industry, said that the huge group of young renters in China and the booming single economy together constitute the strong consumer demand for "Meng" home appliances. "With the younger consumer groups of household appliances in China, fashionable, portable, intelligent and personal small household appliances are more in line with the needs of renting young people to improve their quality of life."

　　Especially with the help of the new mode of "video with goods", the "Meng" household appliances with round and lovely appearance, various color combinations and small and lovely volume are attracting consumers’ attention. Tmall data shows that this year’s "double 11", SKG cervical massager sold 10,000 units in 15 minutes; For the first time, I participated in the intelligent robot brand Alpha Egg of Tmall "double 11", and the turnover exceeded one million in 9 minutes; Sandwich breakfast machine brand Taosheng surpassed last year’s full-day turnover in just one minute.

　　"Small household appliances have the characteristics of short update cycle, no installation attribute, weak real estate correlation and relatively low unit price." Xu Zhong said that with the improvement of people’s living standards and the richness of product categories, the scale of small household appliances industry is expected to continue to grow steadily. According to "Consumer Insights and Marketing Enlightenment of Home Appliances Industry" released by Ali, in the past few years, the average annual growth rate of orders for one-person yogurt machines and high-value metal-framed flat-panel TVs was 64.6% and 45.3% respectively.

　　"After rapid development in recent decades, China has the most complete mid-range manufacturing industrial cluster and has grown into the world’s largest home appliance stock market." Wang Junjie said that at present, it is in the period of industrial transformation and development. With the improvement of people’s living standards, consumer demand has emerged in more subdivided fields, and at the same time, it has spawned new industrial development and changes. The consumption upgrading in more sub-sectors will further promote the steady development of the overall economy. (Reporter Pan Wei Zhu Cheng)