You can break through the 18-year-old threshold of dating software by setting it at will.

  When the society is still debating whether minors should ban smart phones, it is undeniable that mobile phones have become an important tool in children’s lives, which not only provides the benefit of convenient contact, but also has the harm of being addicted to games. Some minors register dating software and step into the dating territory that belongs to adults; Some children even blindly expand their circle of friends by pushing friends through WeChat, which opens a dangerous door. In the interview, the reporter found that in reality, there have been many cases in which minors have been sexually assaulted by others through making friends through mobile APP and WeChat.

  case

  High school girls’ mobile phone friends were molested.

  A few months ago, Xiaoya, a high school girl, met Xiao Tao, a boy two years older than herself, through a mobile dating APP. Looking at the other person’s head, Xiaoya inevitably had a good impression on him. Across the screen, the two people’s behavior and words and deeds are also less scruples, and even some ambiguous words and deeds. After a few days of chatting on dating software, the two met in a big shopping mall.

  However, meeting is not as famous as meeting. Xiao Tao’s appearance is far from the avatar on dating software, and even a little rustic. Xiaoya was unhappy and ignored Xiao Tao’s love, playing games in the video game area by herself.

  In fact, 17-year-old Xiao Tao secretly went to work in the city from other places without telling his parents, and just found a job. Making friends by mobile phone has become an important way for him to integrate into big city life. Xiao Tao is full of expectations for this meeting and is looking forward to a beautiful relationship. Looking at Xiaoya’s back playing games, he couldn’t help hugging Xiaoya from behind. I didn’t think about it, but I was strongly resisted and sternly reprimanded by Xiaoya.

  Xiao Tao was poured a pot of cold water by Xiaoya’s indifferent attitude, and then she thought that she had spent 100 yuan to buy coins for Xiaoya to play games, which made her feel even more lost. So he childishly hid each other’s bags, called Xiaoya to the underground garage, and angrily told Xiaoya to ask 100 yuan for money to recover economic losses.

  When he got the money back, Xiao Tao was still angry. On the spur of the moment, he pushed Xiaoya to the wall and reached out and touched the privacy of the other party. When he was just arrested by the police, Xiao Tao didn’t feel that this move could be a big deal, and he didn’t realize that it was a crime. In the end, Xiao Tao was sentenced by the court for compulsory indecency.

  Although one is the victim and the other is the defendant, when handling this case, Feng Miaomiao, deputy director of the First Procuratorate of Xicheng Procuratorate, felt sorry for both children. If it weren’t for the mobile dating software, the lives of two minors would have been completely different. Now, one is forced to molest, leaving a psychological shadow, and one is imprisoned when he first enters the society. In a sense, he is a victim.

  "How can two minors register for dating apps?" While handling the case, Feng Miaomiao paid more attention to this mobile dating software. There are also many criticisms of this software on the Internet, one of which is the low age limit threshold, which has a bad influence on minors.

  Just one month after Xiaoya’s case happened, the National Network Information Office launched a special rectification campaign against the chaos of the network audio platform, and this software is also under the rectification. It was not until last month that the software was restored to the shelves and the registration threshold was raised to 18 years old.

  survey

  False age registration lacks supervision

  The reporter downloaded the dating APP full of fashionable gimmicks involved in the case, and the user agreement has been highlighted: "If you are under 18 years old, please read and fully understand this agreement with the legal guardian, and use the software and related services with the consent of the legal guardian."

  The reporter registered with the mobile phone number. In the process of improving the information, the page prompts: "Filling in the correct information will help match, and we will protect your private information." The reporter found that if you are under 18 years old, the system will prompt that the setting failed and you can’t continue. As long as you choose to reach the age of 18, you can pass. There is no need to upload an ID card or additional verification procedures, so the registration is successful, and then you can choose someone who matches you to chat.

  The reporter also registered another dating software that has been installed more than 100 million times. Although there is no special clause about minors in the user agreement, there is also an age threshold in the registration process. You can’t choose a date of birth under the age of 18 to register, but you can choose a date of birth that reaches the age of 18, and you can register successfully. There is also no substantive audit procedure.

  Prosecutor Feng Miaomiao said that setting a threshold based on age is helpful to prevent minors from stepping into the social circle of adults, receiving some bad information or suffering illegal harm, which is beneficial to the protection of minors. However, this threshold that can be broken only by users’ arbitrary settings is ineffective. For minors who are curious or have practical needs, it is as easy as blowing off dust to falsely report their age. And it is hard for them to really realize that what will be waiting for them when they enter the online world of adults with a pass that does not meet their real age?

  The reporter learned that in the previous cases of sexual assault on minors, it was also revealed that the dating software company did not verify the identity information of the registered personnel, which led to the problem that minors could register and log in by falsely reporting their age, and there were huge loopholes in management. Some procuratorates also specially issued procuratorial suggestions to relevant authorities to urge them to strengthen supervision and management of online dating platforms.

  The painful cases and the procuratorial suggestions of the procuratorate all show that the problem that the dating software does not verify the identity and the minors may be illegally infringed needs to be solved urgently.

  Prosecutors in Feng Miaomiao said that the technologies of uploading ID cards and even face recognition are very mature, which can completely verify identity and shield false information. However, for these software companies, strict identity audit will inevitably cause some users to resist, which will affect the registration and usage of users, and enterprises certainly have no incentive to do substantive audit.

  find

  Wechat QR code is more dangerous to push friends.

  In the interview, the reporter learned that in addition to using mobile APP to make friends, there is also a way of making friends among middle school students — — Friends circle pushes each other, that is, authorizing others to send their photos and WeChat QR codes to friends circle and WeChat group for divergent communication. In this way, children quickly develop "friends" and meet more strangers. Others push each other and even spend some money to let others help them push.

  For most adults, WeChat friends are usually family, friends and people who have work contacts and life contacts, and the circle of friends has certain privacy. Except Wechat business and promoters, most people don’t spread their QR codes and open their circle of friends at will.

  Minors are keen on this more open and almost undefended way of making friends than adults, and they also put themselves in a very dangerous situation.

  In a real case, Tingting, a 14-year-old middle school student, met a girl of the same age in another school in an extra-curricular cram school. When Tingting learned that the other classmate could help push the circle of friends, she also wanted to try this way of making friends out of curiosity.

  After being pushed the QR code and photos to the circle of friends in a nine-square grid, there were indeed many more people who took the initiative to chat with Tingting through WeChat. Tingting had a good talk with one of the boys. Although Tingting is strictly controlled by her parents and students are not allowed to use mobile phones at school, Tingting still takes the opportunity to chat with each other. After the first meeting between the two sides, Tingting reported that she was raped by the other side. After investigation, the man often looks for "prey" by adding WeChat friends.

  According to the reporter’s understanding, there are far more cases in which minors are invaded by strangers because of WeChat’s mutual promotion of friends.

  Even if the age threshold of dating software is in name only, there is still a threshold after all, and WeChat Twitter can be said to be irresponsible. In the police investigation, the middle school student who objectively bridged Tingting’s acquaintance with a strange man said that he was not familiar with both of them, but only vaguely had an impression of helping Tingting push her friends. As for their true identity and surname, who knows nothing. After helping to push friends, she deleted both of them’ WeChat.

  This middle school student often helps her peers push friends in their circle of friends. Some people even send her a few dollars red envelope to help her push friends. When the number of friends added by the other party meets the demand, she deletes the information of pushing friends. In this way, she can earn some pocket money.

  "This way of making friends seems incredible to adults, but it is very common among students ‘ Market ’ 。” Shi Liang, assistant prosecutor, told reporters that some students are proud of having a large number of WeChat friends and even compare with each other, eager to open their doors to the adult world in this way to show their social skills and personal charm.

  Unfortunately, children think this is just a way to meet more friends, but in the eyes of the "hunters" who are waiting for an opportunity, this "open" way of making friends is itself an ambiguous signal.

  suggestion

  The dating platform should verify the identity essence.

  Shi Liang said that many minors’ psychological cognition and physical development are unbalanced. They feel that they have almost the same physique as adults and have gained the ability to enter the adult world. But in fact, their awareness of society, self-prevention awareness and self-protection ability are far from perfect, and they are easily tempted or hurt.

  "The Internet has become indispensable in modern society. We can’t hinder social progress because the Internet may harm minors, but we can keep up with relevant supporting measures. In the final analysis, it is still that our adult society did not do its own work, did not establish enough protection mechanisms, and did not do effective education and communication, so that children were exposed to danger. " Shi Liang said.

  Prosecutor Feng Miaomiao suggested that the dating platform should be required to carry out substantive identity verification, such as uploading ID cards and face recognition, through administrative mandatory provisions, at least the self-discipline rules of trade associations, and at the same time pay attention to protecting the privacy of minors. This not only protects minors, but also helps to reduce the possibility of other online dating crimes. As an Internet and software enterprise, it should also shoulder social responsibilities, and not turn a blind eye to the possible signs of illegal crimes in order to pursue the number of users and economic benefits. Industry supervision departments should strictly manage, intensify inspection and punishment, and purify the network environment. (Reporter Sun Ying Illustration Feng Chenqing)

  (The minors involved in the article are all pseudonyms)

Four directions of financial support for real estate are clear, and a number of structural tools will be released.

  "Recently, we are studying and launching several other structural tools, mainly focusing on supporting the smooth operation of the real estate market, including the Baojiaolou loan support plan, the housing rental loan support plan, and the private enterprise bond financing support tools. We will make some other detailed disclosures and releases after the introduction." On January 13, at the press conference of the State Council Office, Zou Lan, Director of the Monetary Policy Department of the Central Bank, introduced.

  In the past few days, the real estate policy has been favorable. On the 10th, the People’s Bank of China and China Banking and Insurance Regulatory Commission jointly held a symposium on credit work of major banks. At the symposium, CBN was informed that in order to effectively prevent and resolve the risks of high-quality head housing enterprises and improve their assets and liabilities, the relevant departments drafted the Action Plan for Improving the Balance Sheet Plan of High-quality Housing Enterprises (hereinafter referred to as the Action Plan). The action plan focuses on 21 tasks from four aspects: assets, liabilities, rights and interests, and expectations, including the implementation of some issued policies and some new policies.

  Chen Wenjing, director of market research in the Index Division of the Central Finger Research Institute, said that the four major policy directions of financial support for real estate are clearer: differentiated credit support on the demand side, improvement of policy tools for guaranteeing the delivery of buildings, improvement of the balance sheets of high-quality housing enterprises, and improvement of financial support policies for housing leasing.

  Improve the balance sheet of high-quality housing enterprises

  From the specific content of the action plan, on the asset side, we should activate reasonable demand by optimizing policies, increase efforts to guarantee the delivery of buildings, stabilize real estate sales, compact the responsibility of enterprises to slim down and save themselves, and strive to improve the operating cash flow of high-quality housing enterprises. We will support the demand for rigid and improved housing, speed up the special loan for newly-added Baojiaolou, set up a 200-billion-yuan loan support plan for Baojiaolou, set up a special re-loan for national asset management companies, and set up a 100-billion-yuan housing rental loan support plan. A series of measures are accelerating.

  On the debt side, under the premise of risk control and ensuring the security of creditor’s rights, we will start with the stock and increment, increase the multi-channel financing support such as loans, bonds and asset management, and keep the financing cash flow of high-quality housing enterprises stable.

  On the equity side, support high-quality housing enterprises to enrich their capital through equity financing measures, reduce financial leverage and enhance their ability to resist risks.

  In terms of the expected improvement of the real estate market, it is clear that it is necessary to establish a positive image of high-quality housing enterprises, ensure the delivery time and quality of commercial housing, improve the quality of financial statements and information disclosure of housing enterprises, improve market expectations and rebuild industry confidence.

  Zou Lan said at the press conference that the action plan focuses on high-quality real estate enterprises that focus on their main business, operate in compliance, have good qualifications and have certain systemic importance, and focuses on promoting 21 tasks in four aspects: asset activation, debt succession, equity supplement and expected promotion. Comprehensive measures are taken to improve the cash flow of high-quality real estate enterprises and guide the balance sheets of high-quality real estate enterprises to return to a safe range. These tasks include not only the implementation of the policies that have been issued, but also a series of new measures such as setting up special refinancing for national asset management companies and setting up housing rental loan support plans.

  While clarifying the basic conditions of high-quality housing enterprises, the action plan indicates that there is no specific list, and financial institutions can grasp it independently. At present, most real estate enterprises that have signed intention credit agreements with state-owned banks and other prime bank can be classified as high-quality real estate enterprises. The industry also believes that the absence of a specific list means that the scope of supporting enterprises is also expanding.

  Liu Shui, director of enterprise research at the China Central Finger Research Institute, believes that the formulation of the action plan shows that the management department has made a more systematic and overall solution to prevent and resolve the risks of high-quality head housing enterprises. "Asset activation effectively improves the operating and financing cash flow of housing enterprises. Debt continues to ease the liquidity tension. Supplement equity, optimize the structure of assets and liabilities, and reduce leverage ratio. The expected improvement will repair industry confidence. "

  "Three lines and four gears" will be adjusted

  What is particularly striking is that the action plan clearly needs to improve the "three lines and four files" rules for 30 pilot housing enterprises, and improve some parameter settings on the basis of keeping the overall framework of the rules unchanged.

  The so-called "three lines and four gears" means that in August 2020, the Ministry of Housing and Urban-Rural Development and the central bank held a symposium on key real estate enterprises, at which three regulatory requirements were put forward: the asset-liability ratio excluding advance payments should not be greater than 70%, the net debt ratio should not be greater than 100%, and the cash short-term debt ratio should not be less than 1 times.

  According to the number of lines on the "three red lines", real estate enterprises are divided into four grades of management: red, orange, yellow and green. For each grade reduction, the upper limit of the growth rate of interest-bearing liabilities will increase by 5%, and the annual growth rate of interest-bearing liabilities of real estate enterprises in the green position should not exceed 15%.

  According to the regulatory requirements, from January 1, 2021, housing enterprises officially entered the test period of reducing leverage; By the end of June 2023, all the "three red lines" indicators of pilot housing enterprises must meet the standards, and all housing enterprises will meet the standards by the end of 2023.

  Since then, downshifting, debt reduction and burden reduction have become the main theme of housing enterprise management. In this tide of reducing leverage, many housing enterprises optimize their balance sheets by reducing borrowing and controlling land acquisition. Until 2021, the leverage ratio of the whole industry generally showed a downward trend. However, since 2022, affected by repeated epidemics, supply cuts and other factors, the sales of housing enterprises have fallen sharply, and the return and cash holdings have dropped significantly. The "stepping on the line" housing enterprises have a tendency to expand.

  According to Cree’s statistics, from the classification of sample real estate enterprises, the number of real estate enterprises stepping on the line has increased significantly since the middle of 2021, and the proportion of green housing enterprises in the first half of 2022 has dropped from 42% at the beginning of the year to 32%; The proportion of yellow, orange and red housing enterprises has risen, and the proportion of red housing enterprises has increased year by year, from 7% in mid-2021 to 17% in mid-2022.

  At the same time, there is the problem of excessive contraction of financial institutions. Some financial institutions will require that the balance of interest-bearing liabilities of "red-file" enterprises should not be increased, which is misunderstood as that banks are not allowed to issue new development loans. After the enterprises pay back the loans, the newly started projects that should have been reasonably supported will not get loans, which has also caused some enterprises’ capital chains to be tight to some extent.

  Last year, industry suggestions for fine-tuning the "three red lines" began to appear. For example, Sheng Songcheng, former director of the Survey and Statistics Department of the People’s Bank of China, suggested in April last year that the deleveraging cycle should be appropriately extended without changing the goal of deleveraging policy, including appropriately adjusting the three red lines and loan concentration assessment requirements, so as to gain time for the industry to respond to the epidemic.

  At the beginning of last year, there was market news that banks had informed some large-scale high-quality real estate enterprises that the relevant M&A loans were no longer included in the "three red lines" related indicators for the debt-bearing acquisition of insurance enterprise projects. However, the "third line and fourth gear" is still an important criterion for financial institutions to judge housing enterprises.

  Experts interviewed in the industry believe that the "three red lines" standard will be fine-tuned, and it is expected that the requirements of the red line will not change. It may be the same as the loan concentration, extending or setting the transition period, weakening different gears, and increasing the tolerance for debt growth. The requirements for land acquisition and cash flow will also decrease. As a result, some enterprises will have certain leverage space.

  Yan Yuejin, research director of Shanghai Yiju Real Estate Research Institute, believes that mortgage concentration and three red lines will continue to be implemented, and the overall reform idea is still in line with the long-term mechanism of real estate financial management, but it will be combined with short-term and medium-and long-term work. At present, the short-term emergency policy will be emphasized, so the concentration of mortgage and the three red lines will be relaxed or buffered.

  Liu Shui said that reasonably extending the transition period of the real estate loan concentration management system and improving the parameter setting of the "three-line and four-file" rules of housing enterprises will give housing enterprises a relaxed financing environment and reduce the pressure of financing and debt. On the one hand, extend the transition period of real estate loan concentration management system, reduce the credit constraints of banks, and provide loose conditions for banks to support real estate financing. On the other hand, according to the actual situation of the industry, flexibly adjusting and perfecting the parameter settings of "three lines and four gears" and reducing the requirements for housing enterprises can reduce the pressure on the operation, financing and debt of housing enterprises.

  The market is expected to go out of the trough.

  "The industry’s debt structure is highly diversified, and financial liabilities only account for 31%, of which bank development loans account for 14%, domestic and foreign bonds account for 9%, and non-standard financing accounts for 8%; The rest are mainly 30% of the upstream and downstream enterprises, 32% of the individual house payment in advance, and 7% of the taxes and fees delayed. " Zou Lan said at the press conference.

  Real estate has a systematic impact on economic development and risk prevention and control. The Central Economic Work Conference made it clear that to effectively prevent and resolve major economic and financial risks, it is necessary to ensure the stable development of the real estate market, do a solid job in ensuring the delivery of buildings, people’s livelihood and stability, meet the reasonable financing needs of the industry, effectively prevent and resolve the risks of high-quality head housing enterprises, and improve the balance sheet.

  Since 2022, in response to some adjustments in the real estate market, financial management departments have made efforts from both supply and demand to promote the smooth operation of the real estate market. With the gradual emergence of relevant policies, the financing environment of the real estate industry, especially high-quality housing enterprises, has improved significantly.

  Zou Lan introduced that from September to November 2022, real estate development loans increased by more than 170 billion yuan, an increase of more than 200 billion yuan year-on-year. In the fourth quarter of 2022, domestic real estate corporate bonds issued more than 120 billion yuan, a year-on-year increase of 22%.

  "Recently, many banks have signed a huge amount of strategic credit cooperation with real estate enterprises, but they are all thunder and rain." A person from the investment banking department of a brokerage firm who has been tracking the real estate sector for a long time said that banks may delay the landing on the grounds that the concentration of real estate loans has been relatively high. If the action plan is followed up, it may clear the way for financial institutions such as banks to provide support to the real estate industry.

  Yuan Hao, an analyst in the real estate industry of Shenwan Hongyuan, believes that improving the "three lines and four files" rules for 30 pilot housing enterprises indicates that the scope of the "guarantee subject" will be further expanded, and the debt growth ceiling of the "four files" housing enterprises will be optimized, especially the green file housing enterprises may have more room for expansion at the debt end, and the subsequent green file housing enterprises will be more active in land acquisition and help the sales increase steadily.

  Lian Ping, chief economist and dean of the research institute of Zhixin Investment, believes that in 2023, driven by stronger policies, the real estate market is expected to gradually step out of the "trough" in the second half of the second quarter, and key cities will take the lead in stabilizing and rebounding. The growth rate of real estate sales, land acquisition and investment throughout the year is marginally improved compared with that in 2022. At the same time, a series of factors such as improved demand, improved employment environment, accelerated repair of service consumption, increased support for boosting policies and low base will promote a significant rebound in social consumption.

Reality is far more terrible than movies. 99%NFL retired players have brain lesions.

In 2015, the movie "Shock Effect" starring Hollywood movie star will smith caused quite a shock.

This is a film about the theme of football. In the film, will smith plays the role of a neurologist, who finds that NFL (Major League Football) players are prone to a brain disease called CTE (Chronic Traumatic Brain Disease) due to a large number of severe head impacts. Because it touches the interests of all parties, this expert’s research has been resisted by peers, NFL officials and other aspects.

The Shock Effect is adapted from a true story. The chronic traumatic brain disease mentioned in the film is exactly the brain disease that scientists have been studying in reality, and the NFL tried to resist this research.

Recently, the American media CNN revealed that the real situation is even more terrible than that revealed by Shock Effect. According to the investigation of JAMA, an authoritative medical magazine, 99% NFL players suffered from chronic traumatic brain lesions after retirement.

Pathological sections of brain lesions of football players in JAMA investigation report.

Only one of the 111 former NFL players survived.

This survey pointed out that chronic traumatic brain disease is a kind of disease caused by a large number of repeated head collisions, which will produce redundant microtubule-binding proteins in the brain, which will block normal neural channels, thus producing a series of neurological diseases.

These symptoms include memory loss, confusion, poor judgment, depression, nervousness, etc. Victims may even have aggressive behavior because of impulse out of control, and some people commit suicide because of unbearable pain.

Without any clinical experience, the researchers can only conduct this study through brain slices of 202 football players who volunteered to donate their brains after death.

The results show that among the 111 former NFL professional football players, 110 have different levels of chronic traumatic brain lesions; Among the 53 former college football players, 48 suffered from brain lesions; What’s even more amazing is that among the 14 high school football players, 3 were actually diagnosed with chronic traumatic brain lesions.

Dr. Ann McKee, who is in charge of this study, asserted to the media: "There is no doubt that there is something wrong with rugby, and everyone engaged in this sport may suffer from chronic traumatic brain lesions."

On the one hand, NFL officials are grandiose and bureaucratic, on the other hand, they are lucky to avoid the problem. An official said: "There are still many unconfirmed places about the cause, probability and long-term impact of CTE."

The NFL is unwilling to surrender to scientists, but we should know that many professional football players may have suffered for decades because chronic traumatic brain diseases can not be diagnosed until the patient dies.

NFL star David Dulson who committed suicide because of brain lesions.

There was an NFL star who committed suicide because of the pain of brain lesions.

In 2015, Chris Bohlander, a 24-year-old san francisco 49ers inside guard, suddenly announced his retirement. In an interview with ESPN, his response was full of frustration. "I just want to live a healthy life, and I don’t want to get any neurological diseases or die young."

In fact, Bohlander is lucky enough. Before 2011, NFL star David Dulson shot himself in his home. In his suicide note to his wife, he wrote: "Please, for the truth, please donate my brain to the NFL brain bank."

Dulson’s suicide stems from unbearable concussion pain. In this investigation, his brain was reintroduced into the study, and sure enough, Dulson was diagnosed with severe chronic traumatic brain lesions.

Although there are statistics showing that a professional NFL player encounters an average of 1,500 impacts every season, the NFL is reluctant to admit that the brain pain on those players is related to frequent head impacts during the game.

The plot of "Shock Effect" is quietly staged in reality. With the efforts of several generations of players, it was not until last year that the league was forced to "let go" and admit the danger of rugby.

At that time, faced with questions from members of Congress, Jeff Maitreya, NFL vice president of health and safety, personally admitted that rugby was directly related to CTE, but NFL officials also seemed to be at a loss as to how to avoid such dangers.

NFL President Roger Gould said: "Injury is always part of the game. Rugby is a sport that requires physical contact. There is not much we can do."

More and more data show that football can hurt the brain.

Danger has not brought more expensive rewards.

Does the dangerous sports meet bring expensive rewards?

In the average salary of players in the four major North American leagues (baseball, rugby, ice hockey and basketball) published by Forbes magazine in 2012, the average annual salary of rugby players is 1.9 million US dollars, ranking the last among the four major leagues, while the average annual salary of NBA players is as high as 5.15 million US dollars, which is 2.7 times that of NFL players.

After several years, this situation has not changed, but it is getting worse. One of the reasons for the "low salary" of NFL players is the huge number of teams. The number of applicants for each NFL team is 53, but the number of players playing is only 11.

As a result, players in many positions can’t play any games all season. In addition, the draft system supported by the huge player base also makes NFL players "worthless", and more than 200 new players join the NFL major leagues every year.

The particularity of rugby (easy to get hurt) makes the league must adhere to such a team structure and draft mode, but it also causes the proliferation and worthless players.

Under the fierce competition of survival of the fittest, many young players have been in the league for only one or two years, and they are in danger of being "dismissed" with a basic salary contract. When they enter the league, they have dreams and enthusiasm, and they are eager to change their destiny through football, but in the end they may only get an injury and lifelong brain trauma.

Even if you make a big splash in the league and earn a lot of money, the longer your service life, the more likely you are to be seriously injured. After retiring, you just don’t have to worry about your livelihood, but brain pain will often torture you for life.

This "endless road" is the story behind professional football.

"I am a neurologist, and my duty is to ensure that my patients enjoy a healthy brain, but you need to realize why people love sports. (Being a professional rugby player) This is a personal choice after all, and everyone has got different things from sports."

At the end of the investigation, a doctor who had contacted some patients diagnosed with CTE after death said this. He has no intention to stop people from taking part in this sport, but he hopes that the health of rugby players can attract more attention.

"What kind of arc is an athlete’s life? You need to understand what kind of health they will be at the end of their career."

A person’s late night is so drunk. What about the nightlife of a group of young people in Shenzhen?

Reporter | Yan Ruiyue
Shenzhen, the youngest city in China, where young people gather, not only breeds rich nightlife, but also provides more opportunities for businesses to make money.
Recently, Ruiyide, a commercial real estate service provider, released a research report on Shenzhen nightlife. In the ranking of the urban nightlife index obtained through the comprehensive scores of Didi Chuxing, public comments and other websites, Shenzhen’s urban nightlife index ranked second, second only to Shanghai.
Previously, the data released by Shenzhen Human Resources and Social Security Bureau showed that the average age of talents introduced in Shenzhen in 2017 was 27.07 years old, of which 211,500 were under 35 years old, accounting for more than 90%. Most of these talents are concentrated in pillar industries and strategic emerging industries, and their average wages are higher than those in most cities in China.
Ruiyide research found that bars, cinemas, KTV, fitness, supper, Internet cafes, performing arts and convenience stores constitute the eight core nightlife forms in Shenzhen. They not only provide young people with wonderful nights, but also carry the wealth dreams of merchants.
Sociable, can stay up late, but lively not only in the city center.
The nightlife in the city reflects the living conditions of consumers. In Shenzhen, a city with opportunities and pressures in Qi Fei, young people want to seize every opportunity to relax. According to the report, Shenzhen is the city with the highest proportion of people exercising at night in China, and the number of people exercising after 6 pm accounts for more than 70% of the total number of people exercising all day. The activity of night movies here also ranks first in the country, with an average of 1078 night movies per day, nearly 300 more than Shanghai, which ranks second. The closing time is also the latest in the country. On average, the lights of Shenzhen cinemas will not really go out until 1:17 am.
There are many "night walkers", so it is not difficult to understand that the number of take-away orders from 21: 00 pm to 2: 00 am in Shenzhen will rank first in the country.
There are more than 43,000 snack shops here, and there are not only canteens in the middle of the night, but also hot pot, barbecue and dry fried beef river. Shenzhen also has a leading nightclub market in the country, and craft beer bars also occupy a place that cannot be ignored in the dark of this city.
At the same time, from the park density, the number of gymnasiums per capita, the number of large-scale event venues and other dimensions, Shenzhen also has the first fitness infrastructure construction and the benign operation rate of venues in China, and the participation rate of urban sports here is the third in China, second only to Beijing and Shanghai. It seems that indulgence is as important as health care for young people in Shenzhen.
Vibrant nightlife is not limited to the downtown area. In Bao ‘an District, which is commonly known as "outside the customs" and has a weak urban development process, the distribution potential of bars is the most obvious, and the number of KTV and Internet cafes accounts for the largest proportion in all districts in Shenzhen. In Longhua and Longgang, which are close to the downtown area, the bar consumption here can reach an average of 251-350 yuan, and the consumption capacity is no less than that of bars in the core areas such as Nanshan and Futian.
According to Ruiyide’s analysis, the area outside the customs also presents strong consumption potential, which reflects the result that a large number of young white-collar groups choose their preferred residence in non-central areas with less rent pressure. After all, according to the data of China Commercial Industry Research Institute, the average transaction price of houses in Nanshan District, Shenzhen Central District has reached 100,791 yuan/square meter in July 2018, which is still a figure of 19.9% lower than the previous month. In contrast, Bao ‘an District only needs 56,205 yuan to own a square meter of its own home, and its friendliness is still higher.
Businesses adjust their operations and niche markets rise.
Businesses will certainly not miss the powerful consumption power released by young people.
But young people’s business also needs more thought. For example, cinemas can’t just meet the needs of watching movies. In a newly opened Xintian Cinema in Longhua, Shenzhen, in addition to cinema films, private meeting rooms and interactive spaces will be added. Its location in Longhua District also echoes the trend of population overflow. Moreover, the construction cost of these non-downtown areas is low, and there is more room for introducing new equipment. Xintian Cinema has the largest IMAX cinema in Shenzhen, which is difficult to achieve in the old cinemas in the old city. Similarly, there is KTV. In 2018, most of the new high-end KTVs in Shenzhen are mainly non-chain and themed. Besides singing, they also need to provide special themes and online celebrity photo spots.
Xintian cinemaShenzhen’s developed midnight snack market is also attracting chain restaurants to follow up.
Many catering enterprises, which didn’t do midnight snack originally, began to extend their business hours. When they met brands such as Xiaomian and Starbucks, they all opened 24-hour stores in Shenzhen. The business hours of hot pot brands such as Dalongyi and Shu Daxia were extended to 2 pm, and Victory Cantonese Restaurant also opened Victory snack experts to enter the midnight snack market by adding sub-brands. Shopping malls are also seizing the midnight snack. According to Ruiyide’s statistics, the midnight snack format is gradually becoming a major format choice of shopping centers. This year, commercial bodies have laid out midnight snack markets and appeared full-time theme shopping blocks. In the future, the snack brand will become the key investment choice for shopping centers.
Merchants can also take the initiative to try niche markets or new models to attract young people.
The main target customers of Shenzhen Broadway Film Center are those who love art films. Themed activities such as "Young Directors Directing New Images" and "Re-exploring China’s New Films" have been held here, which is not only a cinema, but also a film culture exhibition center.
Shenzhen de theme KTVInternet gymnasiums are also very popular in Shenzhen, and local representative brands include Super Orangutan and Leke. Most of them are single-time retail models, providing 24-hour flexible fitness time and low course cost, which are suitable for young people. Moreover, compared with traditional gymnasiums, Internet gymnasiums have more sources of income, and they can charge for each lecture, buy and sell fitness warehouses, retail sports in online shopping malls, and rent venues. At present, Internet gyms account for 2% of the whole fitness market in Shenzhen.
Operation is still the key, and some consumption still needs to be cultivated.
But the nightlife market in Shenzhen is not completely worry-free.
Although the city is tolerant of all kinds of business models, the capital, resources and operational capacity that operators need to pay can not be discounted if they want to truly gain a foothold. In 2018, there were more than 130 whisky/cocktail bars in Shenzhen, but many of them closed down, exceeding 40. The fine operation brought by personalized development has become the main bottleneck of the development of some bar cleaning. In addition, nightclubs account for a small proportion of 1,192 bars in Shenzhen, only 45, because they need a lot of upfront capital investment and the ability to integrate entertainment resources.
The same is true for the fitness industry. The private and low-cost fitness studios account for 72% of the Shenzhen fitness center market. However, in 2018, the closing rate of fitness studios was as high as 18.7%, much higher than the opening rate of 12.8%. Small space, less equipment, homogeneous competition and low resistance to brain drain risk are the main reasons for business failure.
For some consumption types, Shenzhen has not yet cultivated suitable soil. For example, the performing arts format that belongs to the mainstream of night consumption. There is a big gap between Shenzhen and Beijing and Shanghai in terms of the number of venues and the schedule of events. According to the analysis of the person in charge of Shenzhen poly theatre, there is no complete performing arts training mechanism in Shenzhen, and the performing arts atmosphere is weak and the market scale is small, which has become a major factor restricting the development of performing arts.
Reporting/feedback

The film "Amoy Ayi" was held in Beijing to tell the story of "Tonghua" in Xiaoliangshan.

On December 19th, the film "Amoy Ayi" with the theme of ethnic minorities held a screening launching ceremony and a gratitude report meeting for the 40th anniversary of the establishment of Mabian Yi Autonomous County in Beijing, and the official announcement officially set the file for March 16th, 2024.

This film focuses on the establishment of Mabian Yi Autonomous County in the process of assisting education under the background of rural revitalization in Sichuan.The experience of "Tonghua Class" and "Tonghua School" revolves around the story of Yi girl Amoayi’s study, presenting the work of assisting education in ethnic minority areas from a new perspective, and exploring the practical significance and inheritance value of education.

 

"Amoy" poster

At the launching ceremony of the screening, the film creator was present to share the creative experience and the story behind the film with the audience. The film uses amateur actors to restore real life, and it is realistic in a sketching way. It tells the touching story that with the help of the education team, Yi girl Amoayi returns to school and walks towards a better future step by step. Through artistic creation, "Amoy Ayi" describes in detail the work of assisting education in Mabian Yi Autonomous County, making the audience realize the practical significance of education to the long-term development of society, inspiring more people to pay attention to education and contribute new strength to rural revitalization.

 

"Amoy Ayi" was screened at the launching ceremony.

Mabian Yi Autonomous County is a designated assistance county of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection and the Commission for Discipline Inspection of Sichuan Province and Leshan City. Due to historical reasons, the county has long been influenced by factors such as inconvenient transportation, poor families, and backward thinking of son preference, and a group of special ones have emerged."Older and lower grade" students. This group of students, like tung flowers, may sometimes grow "slowly", but as long as they have dreams, there must be hope in life. In July 2019, under the promotion of cadres sent by the Supervision Committee of the Commission for Discipline Inspection, the "Tonghua Class" was established to focus on solving the problem of "older and lower grade students" in the county. "Tonghua" is named after Tonghua. Although the flowering period of Tonghua is late, it is still beautiful and gives people infinite hope.

In 2020, with the support of all parties, Tonghua Class was upgraded from "class" to "school", relying on vocational middle schools in the county to set up Tonghua School, and "older and lower grade students" began to study intensively. The school independently develops courses, compiles teaching materials, arranges teaching contents, tailors learning and training packages for "Tonghua students", and optimizes courses such as rule of law education, employment skills and practice development to improve students’ learning ability and academic level in an all-round way. The county’s "Tonghua School" opened 7 classes and enrolled 272 students, of whom 115 successfully advanced placement and 61 returned to normal grades, which played an important role in realizing the goal of "zero dropout" and "controlling dropout and ensuring learning" in the county.

It is reported that the filming of "Amoy Ayi" made the creative team understand the children in Mabian’s thirst for knowledge, and hoped to do more for the local children besides the restoration of art. Therefore, the film producers decided to co-sponsor.In the charity activity of "Let every child read a good book", 1 yuan money will be donated to Mabian Education Development Fund for every movie ticket sold in the subsequent film release. The creative team supports the education in Mabian county with practical actions and strength, which also makes the film more valuable and practical.(Author: Zhao Tingting Zhou yejia)

LingoAce was invited to attend the first World Chinese Conference to share the future of Chinese learning for overseas young people.

From December 7 to 9, 2023, the first World Chinese Conference was held in Beijing National Convention Center. With the theme of "Chinese serves the world, opening up leads the future", this conference is hosted by the Ministry of Education of People’s Republic of China (PRC), and co-hosted by the Center for Chinese-foreign Language Exchange and Cooperation, the China International Chinese Education Foundation and the World Chinese Teaching Society. Other important Chinese and foreign guests attending the meeting included Ricoh Taparansi, former deputy general manager of Thailand, irina bokova, former Director-General of UNESCO, and about 2,000 people, including heads of relevant education authorities and educational institutions from more than 160 countries, university presidents and diplomatic envoys in China. As the world’s leading multidisciplinary education company, LingoAce was invited to participate in the exhibition and attend the forum.

World Chinese Congress opens.

In the parallel forum with the theme of "Chinese examination helps the development of international service trade", Guo Liang, senior director of growth and operation of LingoAce, shared the current situation of overseas Chinese learning market on behalf of the company. He mentioned: "As the largest educational company in overseas Chinese track, based on our huge number of users, user trends and industry insights, we found that the scale of the global Chinese learning market is growing rapidly year by year. The whole K12 overseas Chinese learning market is growing at a rate of 12.1% every year, and the estimated market value is $13.1 billion by 2027, and online Chinese learning is also showing a three-fold growth trend. " Guo Liang also introduced the Standard Edition and Extended Edition courses developed by the teaching and research team led by Xu Xiaoqiu, Ph.D. in Education at Stanford University, aiming at the different backgrounds and learning objectives of non-Chinese and Chinese-American youth groups, so that all children who learn Chinese can fall in love with Chinese learning, improve their listening, speaking, reading and writing skills and apply what they have learned.

Guo Liang, senior director of growth and operation of LingoAce, spoke at the sub-forum.

LingoAce also set up a booth in the exhibition area, moved the original Chinese classroom "cloud" to the scene, connected Chinese teachers in real time, and vividly displayed the immersive Chinese classroom for the Chinese and foreign guests present.

Mustaffa Mohammad Mahmoud, Minister of Djibouti National Education and Vocational Training, exchanged ideas at LingoAce booth.

LingoAce gives one-on-one online lectures to live guests.

The purpose of this conference is to promote the high-quality innovation and development of international Chinese education, promote the exchange and cooperation between Chinese and foreign languages, and enhance the understanding and friendship between Chinese and foreign people. This coincides with LingoAce’s mission of helping overseas young people learn Chinese and spread Chinese culture. I hope that young students can achieve smooth and free cross-cultural communication under the background of the blending of eastern and western cultures, like its global brand ambassador Jeremy Lin, and at the same time understand the beauty of Chinese culture, integrate the essence of eastern and western thoughts, and become outstanding leaders in all-round development in the future, opening up unlimited opportunities.

Introduction to LingoAce

Founded in 2017, LingoAce is a leading global multi-disciplinary education company, offering online courses in Chinese, English, mathematics and music. Lingo Ace is committed to combining the best quality teachers with cutting-edge technological innovation, providing the most effective learning methods for global students through online learning platforms, and helping children aged 3-15 to become multi-disciplinary all-around players and win at the starting line. Adhering to the educational philosophy of "don’t waste every minute of children", today, students have spread all over the world in more than 100 countries and regions, providing more than 11 million class hours of teaching services, and they are the most trusted educational partners of parents to help them cultivate their children’s all-round development.

LingoAce is headquartered in Singapore, with branches in China, Beijing, Wuhan and Chengdu, as well as Silicon Valley, Indonesia, Thailand, Malaysia and Spain. In 2021, LingoAce received a total of $160 million in Series B and C financing. The company has assembled professional curriculum research, creative design and teaching service teams, as well as more than 5,000 high-quality professional teachers.

Since its establishment, LingoAce has been highly recognized by all walks of life: in 2021, it signed a strategic cooperation with Peking University Press to jointly compile Chinese teacher training materials; In the same year, he won the annual "Influential Online Education Brand" award of Tencent Education "Echo China"; For two consecutive years, he was selected into the global list of GSV EdTech 150 (the most revolutionary growth enterprise in the field of global education technology); In 2023, it was selected as the most innovative company in the world by Fast Company.

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Table Tennis | |WTT Women’s Finals: Manyu Wang/Sun Yingsha advanced to the finals.

On December 17th, local time, in the women’s doubles semi-final of the 2023 World Table Tennis Major League (WTT), China team Manyu Wang/Sun Yingsha beat teammate Chen Meng/Wang Yidi 3-1 and advanced to the final.
Manyu Wang (left)/Sun Yingsha is in the competition.
↑ Manyu Wang (left)/Sun Yingsha communicate intermittently during the competition.
Chen Meng (left)/Wang Yidi is in the competition.
Manyu Wang (first from left)/Sun Yingsha (second from left) are in the competition.
Manyu Wang (left)/Sun Yingsha is in the competition.
Chen Meng (left)/Wang Yidi is in the competition.
Manyu Wang (first from left)/Sun Yingsha (second from right) and Chen Meng (second from left)/Wang Yidi shook hands after the game.
Photography: Zhang Xiaoyu
Reporting/feedback

A group of leg exercises that people can practice at home when they are old. Try it quickly.

[Instructor in this issue]

Lou Zhikun

General Administration of Sport of China

Institute of sports medicine

Chief physician, Department of Osteoarthrosis Rehabilitation

With the popularization of national fitness, aerobics is becoming more and more popular and can be practiced anytime and anywhere.

Today brings a kind of

Online celebrity kicks aerobics.

Lift your knees and push back.

Let’s have a heartbeat together.

Decomposition Action 1: Lift the knee with one leg.

[Benefits]

Effectively exercise both lower limbs to maintain balance and stability of lower limbs.

[Action Steps]

1. Lift your knees with one leg, level your thighs, or raise your thighs according to your personal ability;

2. Hands akimbo, keep stable;

3. Pay attention to keep the pelvis level and the spine stable, and alternately do the kick before the other leg.

Decomposition action 2: one leg stretches back.

[Action Steps]

1. You can feel a little pulling feeling in the muscles on the front side of the thigh when you point to the ground behind your toes;

2. Alternating from left to right, pay attention to keep the body balanced and stable.

Combined action: lift your knees and push back.

[Benefits]

1. The flexibility of hip joint can be effectively exercised;

2. Exercise the stability of the supporting leg on the other side;

3. Bilateral alternation can exercise the coordination, stability and balance of lower limbs.

[Action Steps]

1. Bend your hips and knees and lift your thighs;

2. Stretch one leg back and point to the ground.

Source: CCTV life circle

Is it a good business to invest 400 thousand yuan and return it to the capital in one month?

Image source @ vision china

Wen Yi is at the forefront of entrepreneurship, written by Li Xiaofan and edited by Dan Zong.

There is a fierce battle going on in the track of offline beauty shops.

The two sides of the game are: a new beauty collection store represented by plum and colorist, and a traditional beauty retail store represented by Sephora and Watsons.

During the visit, "Frontline of Entrepreneurship" found that in the same shopping mall, there were obvious differences between these two different models of beauty shops. For example, the flow of Watsons and colorists on the first floor of Xinzhongguan Shopping Center is less than one third of that of the latter. In terms of popularity, the new beauty collection store won for the time being.

However, from the perspective of supply capacity and customers’ trust, the new beauty shops are slightly inferior. It is difficult for them to get authorization from international brands and they have to find other channels to get goods, which leads to the risk of authenticity of their supply and no great advantage in price.

Who will be the final winner in the multi-faceted contest between these two species?

In January 2020, next to Watsons on the first floor of Beijing Xinzhongguan Shopping Center, THE COLORIST Colorist (hereinafter referred to as "Colorist"), a beauty collection shop, officially opened. It is also from this time that a battle between "new style and tradition" of beauty shops was staged here.

I don’t know whether it is accidental or deliberate "business grab". The location of the colorist seems to be "declaring war" on the traditional beauty collection stores represented by Watsons and Sephora.

These two different forms of beauty collection stores show great differences in store decoration, business philosophy and commodity selection.

At 6 o’clock in the afternoon on Saturday, the colorist’s shop was crowded with consumers who selected and tried products. Visually, most of them were between the ages of 20 and 30. Here, consumers can choose and try colors freely, without the interference of shopping guides. If you need help, the shopping guide will recommend it.

According to the observation of "The Frontline of Entrepreneurship", the clerk of the colorist is also a young man in his twenties, wearing white T-shirts and jeans, and with the design of the store with gray and pink tones, the store as a whole looks bright and lively.

Watsons, on the other hand, took a very different road of management. As soon as I entered Watsons, a shopping guide warmly greeted me and asked what the demand was. Its store design is dominated by black and yellow tones, and dressing the, the shopping guide, is dressed in black and looks older than the staff of the colorist.

The area of Watsons’ store is much larger than that of the colorist’s, but during the 20-minute visit to the "Frontline of Entrepreneurship", its traffic was less than one-third of the latter. It seems clear at a glance who can win the favor of young people.

Figure/Colorist and Watsons at the same time

The competition between colorists and Watsons is no exception.

On the afternoon of a weekend in July, in Xidan Joy City, the "Frontline of Entrepreneurship" visited and saw that the WOW COLOUR store on the second floor was crowded, and every shelf was surrounded by consumers. The Sephora store downstairs is much deserted, and there are less than 10 consumers who choose goods in the store. Not only that, but the counters of beauty brands such as MAC and CHANEL on the second floor are rarely visited by consumers.

Figure/WOW COLOUR store on Saturday afternoon

Most of the products sold by colorists and WOW COLOUR are domestic products and cheap brands from Japan and South Korea. If they may attract many young consumers by low prices, they can’t compete with Sephora and Watsons, then the high-end HARMAY preserved plum (hereinafter referred to as "preserved plum") is qualified to compete with them.

Huameimen Store, located in the renovation site of Xidan, Beijing, is more like a place in online celebrity, and its personalized industrial design has attracted many consumers to take photos. On the weekend of July, not only young people but also many middle-aged mothers with children came to punch in, and there was a long queue in front of the cashier. From the perspective of popularity, the new beauty collection store is a proper winner.

In Tu/Huamei Store, consumers queuing to check out.

Since last year, the outlet of the beauty collection store has obviously been blown up.

At the end of last year, H.E.A.T enjoyed burning and obtained angel round financing from Gaorong Capital; HAYDON Black Hole also received angel round financing led by Gao Ling and Tencent. In March of this year, WOW COLOUR announced that it had received 500 million yuan in Series A financing.

Their store opening speed is also extremely rapid. Peng Yao, CEO of colorist, mentioned in his speech that he had opened more than 300 direct sales stores in a year, covering Class A business districts in first-tier cities. According to public information, WOW COLOUR also opened nearly 300 stores within 8 months. While the new beauty shop is in full swing, the traditional beauty shop has a declining trend.

Watson’s financial report shows that in 2020, China’s performance share decreased by 19% year-on-year, and the epidemic also affected Watson’s performance. Last year, its global sales decreased by 11% year-on-year. In July last year, Wanning, an old-fashioned beauty chain, was also reported to have withdrawn its store on a large scale.

This natural law is being verified in the beauty collection store industry.

Under the influence of the new beauty collection store, in addition to the above-mentioned new brands that have obtained financing, there are also some small and medium-sized brands running with franchisees. They vigorously promoted the "way to attract gold" of beauty collection stores, attracting many players who want to enter the market to make money.

"Since 2007, our company has been doing the franchise business of snack collection stores. Now that this franchise store is not good, it will be transformed into a beauty collection store." Wang Lin (pseudonym), a staff member who claimed to be the source manufacturer of makeup collection, said.

Wang Lin introduced that they can provide customers with "one-stop" service-the owner only needs to carry out simple basic decoration of the store, and they will help the owner choose the site, provide the store design scheme, shelves and other equipment, as well as the supply of beauty products.

"We don’t charge any joining fee, management fee or deposit. You send us the floor plan of the store, and we will give you a design plan. The color, background board, mirror and lighting of the shelf can be done according to your requirements." Wang Lin said.

She also revealed to the "Frontline of Entrepreneurship" that many customers who originally opened snack collection stores directly transformed into beauty collection stores on the original storefronts, and many people who were engaged in clothing and shoes and bags switched jobs.

"The makeup collection store is a slogan, and everyone wants to seize this slogan, so we have a lot of lists in the past two years." Wang Lin said. It will take them about 15 days to make the shelves, and the current order has been placed for one month.

In the mouth of these franchisees, the beauty collection store is a good business worth investing in.

"The cost of a store of about 100 square meters, hardware facilities and the first distribution of goods is about 350,000 to 400,000 yuan." Yang shen (a pseudonym), a staff member of another makeup collection shop who joined the chain brand "YISUCOLOUR Easy Life", said.

58 According to the same city, the monthly rent of a shop near SOHO in Sanlitun, Beijing, which is about 120 square meters, is 42,000 yuan. If it is in a county town, the monthly rent for a shop of similar size is several thousand yuan.

"The profit of make-up is very considerable. We all supply goods to shopkeepers in the range of 3.5~4.5 fold, and the profit can basically reach 50%~70%." Yang shen said that among their franchisees, the turnover of some shopping malls and stores can reach more than 100,000 yuan a month. "Some customers can sell 20,000 to 30,000 yuan a day, and the holidays can be doubled."

In other words, if the business is done well, some shopkeepers can cover the initial investment with more than one month’s revenue.

Yang shen said that at present, they have more than 40 franchise stores in Henan, Yunnan, Xinjiang and other regions, and even stores have opened in counties and towns. "What we mainly do is cheap beauty, and most people can accept this price. Nowadays, users in counties and towns have also become more beautiful and need makeup. Therefore, the audience is also relatively wide. In addition to the post-90 s and post-00 s, some post-70 s and post-80 s will also have demand. " Yang shen said.

According to yang shen, the prices of commodities are the lowest in 9.9 yuan, mostly in 69 yuan and 79 yuan, and the unit price of customers is basically between 100 and 500 yuan. "After the guests arrive at the store, few people can go out empty-handed, and there is a high probability that they will buy a variety of goods."

Yang shen also introduced that there are currently more than 200 brands of products sold in their franchise stores, mainly domestic hot beauty products and imported niche brands, and there are also big-name samples. "We will ensure that there are 3 to 5 brands every month. To put it bluntly, it is nothing more than what brands and single products are hot at the moment, and we will do what we do." Yang shen said.

However, on the occasion of the rise of online beauty shops, the wildly promoted franchise model does not mean that "everyone has money to earn". "The first batch of shops are people who eat crabs. There will only be more and more stores in the back, just like tea shops, everywhere, but there are not many latecomers who can make money." Yang shen said.

Although the new species is slightly better in catering to young users and the speed of development, the new collection stores are not as advantageous as traditional stores in terms of the most fundamental source of goods.

Among them, the most worrying thing for consumers is whether the products of beauty shops, especially the samples, are genuine. Some people think that the sample as a gift, the brand side is controlled, but it continues to flow into the market, and there may be some problems.

In February this year, the blogger "Macromolecule Lab" released a video in Xiaohongshu, in which he tested nine samples of a beauty collection store in online celebrity and compared them with the formal clothes of the counter. Through NMR experiments, it was found that one of the eye creams was obviously different from the formal clothes of the counter.

He analyzed that for such a result, one possibility is that the version of this eye cream is different, and the other possibility is to buy a fake.

This video also caused controversy in the industry and discussion with the outside world. But in any case, this incident reflects to some extent that consumers have some doubts about the authenticity of some sample products in the new beauty collection store.

Relatively speaking, traditional beauty shops don’t have to worry about this problem.

For example, the source of Sephora is a genuine channel in the hearts of the public. It is reported that Sephora is a mid-to-high-end cosmetics retail store under LVMH (Moet Hennessy-louis vuitton Group). It cooperates with LVMH, Estee Lauder Group, L ‘Oreal Group and other large daily chemical groups in Europe, America, Japan and South Korea. Sephora in various countries directly gets the goods from the top channels of the brand in the local market, which ensures the authenticity of its products.

However, it is difficult for some new beauty collection stores in China to get the authorization from the brand directly, so they can only find other channels.

"Some of our customers were originally in the makeup business, and they have access to goods. If you need it, we can also help you connect channels." Wang Lin said.

However, what these shopkeepers and franchisees call "the channel to get goods" must be reliable?

Xiaohongshu blogger, who claims to have more than 10 years of experience in cosmetics entrepreneurship, once revealed in the video that there are two main channels for imported cosmetics.

One is the "general trade" channel, which is "basically risk-free", and the brand needs to make a general trade record, but the brand will add 21% tax point to the price of the product itself, and it is controlled by the brand, which leads to no advantage in the price of the supply.

"Medium-sized and above physical store merchants, and in the case of strict market supervision, suggest taking formal trade channels to minimize business risks." Nanmu said.

The other is the circulation channel, that is, products do not enter China through formal trade channels, and practitioners can purchase them in wholesale markets, distribution centers and websites.

There are several large cosmetic wholesale distribution centers in China, such as Xingfa Square in Guangzhou, Yifa Square, Meibo City, and Shenzhen Mingtong Cosmetics Wholesale Market, which emerged in recent two or three years. "Some big-name imported cosmetics shops in Meibo City basically do high imitation or super A goods (high-end imitations)." Nanmu said in the video.

She also introduced that most of Shenzhen Mingtong sells parallel imports. "It means that products that have not come in through formal tariff and regulatory channels, parallel imports are not equal to fakes, but it does not rule out that individual businesses are mixed and sold, or some stalls are half genuine and half fake."

Therefore, once the beauty collection store is not careful, it is possible to get fakes or parallel imports, thus facing operational risks.

In addition to the supply problem, the prices of some products in the beauty collection store have also been vomited by some users, who think that their cost performance is not high.

Little Red Book blogger "Yili Shark White" found that the price of make-up is not cheap, which is not much different from the counter. For example, a lipstick for MAC, the official price is 170 yuan, and the price of plum is 167 yuan. "It’s better to find the counter sister of MAC and draw me a European and American makeup." The blogger said.

Take Lancome Pink Water as an example. As seen in Huamei Store, the price of a single bottle is 340 yuan, while in cdf Duty Free Shop applet, the lowest price of this product is 242 yuan, and the purchasing price is generally within 300 yuan.

Figure/Price comparison between plum and cdf

As a new species, the popularity of new beauty collection stores really evokes the curiosity of young users, and at the same time, it also allows some source manufacturers to see the development potential of the collection store model, which further promotes the rise of offline beauty franchise stores.

However, in the face of the two mountains of supply capacity and price advantage, whether the new beauty collection store can successfully break the game and run out of a sustainable profit model remains to be further tested by the market.