Notice of Guangzhou Municipal Bureau of Commerce on Printing and Distributing the Action Plan for Promoting Trade-in of Consumer Goods in Guangzhou
District People’s governments, municipal government departments and directly affiliated institutions:
The "Guangzhou Action Plan for Promoting Trade-in of Consumer Goods" has been agreed by the Municipal People’s Government and is hereby issued to you. Please conscientiously implement it according to the actual situation. Please report the problems encountered in the implementation to the Municipal Bureau of Commerce.
Guangzhou Bureau of Commerce
June 17, 2024
Guangzhou’s Action Plan for Promoting Trade-in of Consumer Goods
In order to thoroughly implement the relevant decisions and arrangements of the CPC Central Committee and the State Council, According to the Notice of the State Council on Printing and Distributing the Action Plan for Promoting Large-scale Equipment Renewal and Consumer Goods Trade-in (Guo Fa [2024] No.7), the Notice of the Ministry of Commerce and other 14 departments on Printing and Distributing the Action Plan for Promoting Consumer Goods Trade-in (Shang Consumer Development [2024] No.58) and the Notice of the General Office of the People’s Government of Guangdong Province on Printing and Distributing the Action Plan for Promoting Consumer Goods Trade-in (Guangdong)
I. Guiding ideology and work objectives
Focusing on Guangzhou’s task of accelerating the cultivation and construction of an international consumption center city, we will anchor the pursuit of "the vanguard, the leader and the locomotive", persist in deepening the structural reform on the supply side, focus on expanding the synergy of effective demand, conform to the new situation and trend of the consumer market, take standards as the traction, policies as the incentive and smooth circulation as the driving force, and promote more high-quality durable consumer goods to enter residents’ lives, and promote consumption to shift from post-epidemic recovery to continuous expansion.
By grasping the opportunity of the state to encourage the promotion of trade-in of consumer goods, we will increase policy guidance and support, comprehensively promote the high-quality economic development of Guangzhou, and lead the implementation of new quality productivity. Strive to accelerate the elimination of passenger cars registered with emission standards of Grade III and below in the country of use by 2025, and further improve the utilization rate structure of energy-efficient new energy vehicles and hybrid vehicles; The standardized recycling and dismantling of scrapped cars in the city increased by 50% compared with 2023, reaching 72,000 vehicles. Further improve the recycling system and build 10 green sorting centers through new construction or upgrading. By 2027, the standard recycling and dismantling volume of scrapped cars in the city will increase by two times compared with that in 2023, reaching about 80,000 vehicles, accounting for more than 10% of the total recycling in the province. Reasonable layout of waste household appliances and other renewable resources recycling outlets, the city’s recycling outlets reached 3000, covering 100%.
Second, carry out automobile trade-in.
Starting from strengthening the construction of circular system of automobile industry and expanding automobile consumption, we should increase policy support, unblock circulation, and promote automobile consumption step by step and update consumption.
(1) Increase financial and monetary policy support. Accelerate the implementation of the national automobile trade-in campaign, carry out the "scrapping and updating" activities of automobiles throughout the city, and organize qualified consumers to apply for subsidies through the "national unified automobile trade-in system". The city carried out the "replacement and renewal" activities of automobiles in the way of "government support and profit-making by enterprises", organized eligible consumers to apply for subsidies through the "unified automobile trade-in system in the city", and mobilized the whole city’s automobile manufacturers and dealers to superimpose car purchase concessions to make profits. Encourage financial institutions to increase the support of automobile consumption credit under the premise of legal compliance and controllable risks, and reasonably determine the down payment ratio, interest rate level and loan term of passenger car loans; Encourage financial institutions to optimize financial products and services to better support reasonable automobile consumption demand. Encourage insurance institutions to further enrich auto insurance products and services, optimize the pricing mechanism of new energy auto insurance, and provide effective and sufficient risk protection for consumers. (Municipal Finance Office, Municipal Development and Reform Commission, Municipal Bureau of Industry and Information Technology, Municipal Public Security Bureau, Municipal Finance Bureau, Municipal Bureau of Ecology and Environment, Municipal Bureau of Commerce, Municipal Market Supervision Bureau, Municipal Taxation Bureau, Guangdong Branch of the People’s Bank of China, and Guangdong Supervision Bureau of the State Financial Supervision Bureau are responsible for the division of responsibilities, which are implemented by the district governments. The following tasks need to be implemented by the district governments, and they will not be listed one by one.)
(two) strict implementation of automobile scrap recycling standards. Strictly implement the provisions of motor vehicle scrapping standards and the requirements of vehicle safety and environmental protection inspection standards, strengthen the compliance inspection of vehicles driving on the road, strengthen the standardized inspection and verification of motor vehicle inspection stations, and eliminate old cars that meet the mandatory scrapping standards according to laws and regulations. On the basis of fully respecting the wishes of the masses, guide car owners to comprehensively consider fuel consumption, failure rate, maintenance cost, vehicle salvage value and scrapping renewal subsidies, and independently eliminate old cars that meet the standards for guiding scrapping. (The Municipal Bureau of Ecology and Environment, the Municipal Public Security Bureau, the Municipal Bureau of Commerce and the Municipal Market Supervision Bureau are responsible for the division of responsibilities)
(3) Improve the recycling and dismantling system for scrapped motor vehicles. Guide the recycling and dismantling enterprises of scrapped motor vehicles to optimize the regional layout, support qualified enterprises to set up recycling service outlets according to their needs, improve the comprehensive recycling service platform, improve work efficiency, and build a four-level recycling and dismantling system of "owner-recycling outlets-dismantling enterprises-comprehensive resource utilization enterprises". Encourage scrapped motor vehicle recycling and dismantling enterprises to extend the industrial chain of downstream steel, non-ferrous metals and parts remanufacturing, and improve the comprehensive utilization capacity of resources. Encourage scrapped motor vehicle recycling and dismantling enterprises to expand the "internet plus Recycling" business with the help of relevant information platforms and mobile applications, and guide and promote the use of the "Guangzhou Traffic Police" WeChat official account reservation motor vehicle recycling system to facilitate car owners to sell scrapped cars and choose qualified scrapped automobile enterprises in this city for recycling. Strengthen the coordinated supervision of departments, standardize the business behavior of scrapped motor vehicle recycling and dismantling enterprises through inspection methods such as "double random, one open" and "four no two straight", continuously intensify efforts to crack down on illegal dismantling activities, and maintain the development order of the industry. Supervise and urge enterprises to implement the pre-recycling nuclear file mechanism to prevent vehicles from being cancelled normally due to illegal or mortgaged reasons. Continue to carry out the identification of green development enterprises for the recycling and dismantling of scrapped motor vehicles. (The Municipal Bureau of Industry and Information Technology, the Municipal Public Security Bureau, the Municipal Bureau of Planning and Natural Resources, the Municipal Bureau of Ecology and Environment, the Municipal Bureau of Commerce and the Municipal Market Supervision Bureau are responsible for the division of responsibilities)
(4) Improve the service level of second-hand car circulation. We will continue to implement convenient measures to support the circulation and trading of used cars. For automobile sales enterprises that have been filed on the unified platform of the business system of the Ministry of Commerce to purchase used cars from natural persons, enterprises are allowed to issue unified invoices for used car sales in reverse and handle the transfer registration procedures accordingly. Actively promote the establishment of motor vehicle registration service stations in qualified second-hand car distribution enterprises, improve supporting services, and provide consumers with "one-stop" services such as trading, tax payment, registration and insurance. Encourage automobile manufacturers to develop and build a testing platform for new energy used car power batteries to ensure the performance and safety of new energy used car batteries. Guide the second-hand car distribution enterprises to provide a display vehicle condition table, express the basic information, price, important configuration and other contents of the vehicle, and promote the safe trading and honest management of second-hand cars. (The Municipal Bureau of Industry and Information Technology, the Municipal Public Security Bureau, the Municipal Bureau of Commerce and the Municipal Taxation Bureau are responsible for the division of responsibilities)
(5) Further promote the export of used cars. Implement the "Several Measures for Guangzhou to Further Improve the Export Facilitation of Used Cars and Promote the High-quality Development of Foreign Trade", and improve the level of facilitation in vehicle transaction registration, license application, port customs clearance, vehicle cancellation, export tax rebate and other links. Encourage automobile production and circulation enterprises to carry out second-hand car export business and support qualified enterprises to build a comprehensive service base or platform for second-hand car export. Encourage enterprises to explore the international market, build marketing networks and after-sales service outlets in major target markets, and guide the after-sales supporting industrial chain to the sea. Increase support for export services and finance, give full play to the role of professional organizations such as trade associations, strengthen policy propaganda and practical business guidance, and give practical and effective support in overseas market compliance and industry information. (The Municipal Bureau of Industry and Information Technology, the Municipal Public Security Bureau, the Municipal Bureau of Transportation, the Municipal Bureau of Commerce, the Municipal Taxation Bureau and the Guangzhou Customs of the General Administration of Customs are responsible for the division of responsibilities)
(6) Cultivate and expand the business entities of used cars. Promote the regulation of the main body of the second-hand car sales market, and give certain rewards to the second-hand car sales enterprises that reach the threshold of the regulation and complete the first statistical data submission. Encourage automobile production enterprises to carry out second-hand car replacement and manufacturer certification, and guide second-hand car distribution enterprises to make good use of the reverse invoicing policy, and change from "brokerage mode" to "distribution mode" to standardize their operations and become bigger and stronger. Give full play to the role of industry associations, strengthen policy propaganda and related business guidance, and accelerate the construction of compliance system for used car industry. (The Municipal Bureau of Industry and Information Technology, the Municipal Public Security Bureau, the Municipal Bureau of Commerce, the Municipal Market Supervision Bureau and the Municipal Taxation Bureau are responsible for the division of responsibilities)
(seven) to further promote the innovation and development of automobile consumption. Promote the green consumption of automobiles, increase the incremental indicators of energy-saving vehicles and relax the qualifications for non-local household registration personnel to apply for incremental indicators of energy-saving vehicles. Further improve the infrastructure such as charging, parking and intelligent transportation, accelerate the upgrading of charging facilities such as residential communities, parking lots, expressway service areas and passenger transport hubs, guide the rational optimization of layout, and improve the convenience of charging. Expand the supply of parking spaces in cities, and further improve the supply level of parking spaces for residential construction projects according to the requirements of Guangzhou Construction Project Parking Spaces Allocation Index Regulations. Improve the information sharing mechanism between departments and promote the public use of non-confidential and non-private information in the automotive field. Guide enterprises to carry out automobile maintenance, modification, leasing and cultural events according to laws and regulations, and create a number of influential and dynamic automobile aftermarket projects. (Municipal Bureau of Industry and Information Technology, Municipal Public Security Bureau, Municipal Transportation Bureau, Municipal Bureau of Commerce, Municipal Taxation Bureau, Municipal Bureau of Planning and Natural Resources, Municipal Housing and Urban-Rural Development Bureau, Municipal Bureau of Culture, Radio, Film and Television Tourism, and Municipal Sports Bureau are responsible for the division of responsibilities)
(eight) to create a car to promote consumption boom. Mobilize industry associations, automobile production and distribution enterprises, news media, financial institutions, used car enterprises, automobile modification enterprises, etc. to participate in online and offline linkage, and encourage cross-industry innovation and integration to hold automobile-related theme activities around automobile culture, events, go on road trip, car experience, new car tasting and other hot spots in the automobile industry. Encourage all districts to continue to hold automobile consumption festivals and set off an automobile consumption boom. Actively use all kinds of media channels, focus on automobile consumption promotion policies and activities, increase publicity and promotion, and stimulate consumers’ willingness to buy cars. (The Municipal Bureau of Culture, Radio, Film and Television Tourism, the Municipal Sports Bureau, the Municipal Bureau of Commerce, the Municipal Bureau of Industry and Information Technology, and the Propaganda Department of the Municipal Party Committee are responsible for the division of responsibilities)
Third, carry out the trade-in of home appliances
Highlight the improvement of the household appliance trade-in cycle system. It is convenient for residents to deliver used household appliances, improve the recycling system of used household appliances, open up the blocking points of household appliances recycling, encourage green, intelligent and low-carbon household appliances to be replaced with new ones, and smooth the consumption cycle of household appliances renewal.
(nine) to carry out the activities of household appliances to benefit the people. Organize the city’s green smart home appliance replacement activities, and subsidize consumers to deliver used home appliances and buy new green smart home appliances. We will mobilize enterprises producing and selling household appliances, industry associations and financial institutions to participate in many ways, encourage enterprises to make profits by overlapping, guide financial institutions to launch green smart household appliances consumption financial products under the premise of legal compliance and controllable risks, tailor-made exclusive consumer credit schemes for consumers, and encourage the rational development of special financing products such as preferential interest rates and flexible staging. (The Municipal Finance Office, the Municipal Bureau of Industry and Information Technology, the Municipal Finance Bureau, the Municipal Bureau of Commerce, and the Guangdong Supervision Bureau of the State Financial Supervision Bureau are responsible for the division of responsibilities)
(10) Increase policy support. On the basis of implementing the current relevant tax policies, we will implement the reverse billing policy for those who sell waste household appliances to natural persons by resource recycling enterprises. Encourage financial institutions to increase investment and financing support for enterprises and key projects related to waste household appliances recycling and household appliances trade-in. Guide financial institutions to provide targeted financial services for enterprises producing and selling green, intelligent and low-carbon household appliances, and increase financial support for small and medium-sized enterprises. Guide all districts to bring waste household appliances recycling facilities into the scope of local public infrastructure land, and ensure the reasonable land demand and the long-term and stability of land use. (Municipal Finance Office, Municipal Planning and Natural Resources Bureau, Municipal Taxation Bureau, Guangdong Branch of the People’s Bank of China, and Guangdong Supervision Bureau of the State Financial Supervision Bureau are responsible for the division of responsibilities)
(eleven) optimize the recycling system of used household appliances. Improve the recycling system of renewable resources such as used household appliances, take the convenience of urban and rural residents to sell used household appliances as the core, combine the different characteristics of cities and rural areas, make full use of recycling outlets, "two networks integration" outlets, street (town) transfer stations and green sorting centers, and rationally arrange the recycling system. Encourage recycling enterprises to "extend their tentacles" and promote professional and standardized recycling services into the streets and communities. Cultivate leading enterprises in recycling renewable resources such as waste household appliances, support industry associations to recommend the list of waste household appliances recycling enterprises, and cooperate with enterprises such as home appliance manufacturers, supermarkets and e-commerce platforms to carry out waste household appliances recycling services. Typical cities applying for recycling system of renewable resources such as used household appliances will further improve the recycling system of used household appliances through typical exploration and point-to-point, and give encouragement and support to typical enterprises evaluated by the Ministry of Commerce. (The Municipal Bureau of Commerce, the Municipal Urban Management Comprehensive Law Enforcement Bureau and the Municipal Supply and Marketing Federation are responsible for the division of responsibilities)
(twelve) increase the cultivation of diversified recycling subjects. Guide home appliance manufacturers to implement the extended producer responsibility system, and actively mobilize enterprises to participate in the second batch of home appliance manufacturers to recycle the target responsibility system. Encourage home appliance manufacturers, supermarkets, e-commerce platforms and other enterprises to strengthen cooperation with recycling enterprises, and carry out waste home appliances recycling while selling new home appliances. Encourage the supply and marketing system to give full play to the advantages of the business service network, and actively participate in activities such as home appliances going to the countryside and trade in old ones. Support recycling enterprises to carry out "internet plus recycling" with the help of information platforms and mobile applications. Encourage enterprises to strengthen industry self-discipline and independent innovation, chain operation, agreement cooperation, etc., to implement chain operation, standardization and standardization, and cultivate a number of leading recycling enterprises. (The Municipal Bureau of Industry and Information Technology, the Municipal Bureau of Commerce and the Municipal Supply and Marketing Corporation are responsible for the division of responsibilities)
(thirteen) to strengthen the support of household appliances standards. Encourage enterprises to lead and participate in the formulation of relevant international standards for smart home appliances and core components, and improve the internationalization level of products. Guide household appliance manufacturers to increase the supply of green, intelligent and low-carbon household appliances in accordance with relevant standards, and promote industrial upgrading and product green transformation. Guide household appliance manufacturers and industry associations to compile the catalogue of safe service life of products, widely publicize the safety risks of used household appliances and the environmental protection problems of high-energy-consuming household appliances, publicize the suggestions on the service life of household appliances, and guide the accelerated upgrading of used household appliances. Support renewable resources industry associations and recycling enterprises to initiate and participate in the revision of relevant standards, make good use of relevant standards, and carry out standardized and standardized recycling. (The Municipal Bureau of Industry and Information Technology, the Municipal Market Supervision Bureau and the Municipal Bureau of Commerce are responsible for the division of responsibilities)
(fourteen) smooth the circulation channels of second-hand goods. Encourage production and circulation enterprises such as electrical and electronic products to develop second-hand recycling business and expand the scale of second-hand commodity transactions. Promote the standardized construction and operation of offline entity second-hand market according to local conditions. Encourage the development of "internet plus second-hand" and after-sale repurchase models, and cultivate a number of leading enterprises in the circulation of second-hand commodities with convenient service, standardization and high efficiency. Strengthen the supervision and management of second-hand commodity trading enterprises, business behavior and market order, standardize the trading behavior of second-hand commodities, support the establishment of second-hand commodity industry organizations, encourage second-hand commodity trading enterprises to carry out industry self-discipline, establish recycling information ledger and sales registration, and do a good job in popularizing the knowledge of recovering stolen goods. (The Municipal Bureau of Industry and Information Technology, the Municipal Bureau of Commerce, the Municipal Public Security Bureau and the Municipal Market Supervision Bureau are responsible for the division of responsibilities)
(15) Improve the after-sales service level in an all-round way. In-depth implementation of home appliance after-sales promotion actions, and continue to select a number of leading enterprises in home appliance after-sales service. Guide after-sales enterprises such as home appliance repair to expand service coverage. Organize home appliance after-sales service enterprises and recycling enterprises to strengthen cooperation and jointly improve the service level. Guide relevant industry associations and enterprises to introduce home appliance service standards and promote the standardized development of services. (The Municipal Bureau of Industry and Information Technology, the Municipal Bureau of Commerce and the Municipal Market Supervision Bureau are responsible for the division of responsibilities)
Fourth, promote the "rejuvenation" of home improvement kitchen and bathroom
Highlight the expansion of renovation and renovation of stock houses, promote the replacement of home-improvement kitchen and bathroom consumer goods, foster new growth points of green smart home consumption, and continuously release the potential of home consumption.
(sixteen) increase policy support. Encourage qualified districts to support residents to carry out renovation of old houses, local renovation of kitchens and bathrooms and aging renovation of homes, and subsidize the purchase of green smart home products such as green intelligent furniture and green building materials. Combined with the work related to the basic old-age service in the home community, we will cultivate the main body of home aging transformation and drive more families to carry out aging transformation. Guide financial institutions to develop financial products for the "rejuvenation" of home improvement and kitchen, and reasonably determine the repayment method, term and loan amount under the premise of legal compliance and risk control. Simplify the approval process for home improvement companies to start work, and facilitate residents to handle family decoration procedures. (Municipal Finance Office, Municipal Housing and Urban-Rural Development Bureau, Civil Affairs Bureau, Guangdong Branch of the People’s Bank of China, and Guangdong Supervision Bureau of the State Financial Supervision Bureau are responsible according to the division of responsibilities)
(seventeen) the development of community convenience services. With the help of the pilot work of the city’s 15-minute convenience living circle, property service enterprises are encouraged to set up "home improvement convenience service points" to provide temporary storage of furniture, home improvement market information consultation and other services to facilitate residents’ housing decoration. Guide leading home improvement enterprises to carry out special home improvement promotion activities for old communities. Guide residential property service enterprises to provide convenience for decorating vehicles, recycling vehicles and other vehicles entering and leaving the residential area. Support enterprises to provide home consumer goods, such as furniture, kitchen and bathroom, with the services of "sending new products" and "collecting old products", and promote the "internet plus recycling" model to meet the diverse needs of the masses. (The Municipal Development and Reform Commission, the Municipal Housing and Urban-Rural Development Bureau and the Municipal Bureau of Commerce are responsible for the division of responsibilities)
(eighteen) to cultivate new growth points of green smart home consumption. Support enterprises to produce marketable green smart home products around the new scene of home consumption. Accelerate the construction of digital home and develop relevant standards for digital home. Encourage relevant industry associations to speed up the production, certification and popularization and application of green building materials. Encourage home improvement enterprises to launch online and offline home improvement model rooms, and promote model rooms to enter shopping malls, communities and platforms. (The Municipal Bureau of Industry and Information Technology, the Municipal Housing and Urban-Rural Development Bureau and the Municipal Market Supervision Bureau are responsible for the division of responsibilities)
(nineteen) standardize the market order. We will crack down on counterfeiting, cutting corners and price fraud in the fields of home improvement and home consumption according to law. Incorporate the home improvement and home furnishing industries into the selection activities of typical cases of developing business with integrity in Guangdong Province, and recommend to declare the typical cases of "developing business with integrity" in China. Encourage home improvement industry associations to explore the implementation of the industry "blacklist" system, formulate home improvement acceptance standards, and guide market players to operate in good faith. Guide home improvement enterprises to strengthen the training of employees and improve the quality of after-sales service. (The Municipal Market Supervision Bureau, the Municipal Human Resources and Social Security Bureau, the Municipal Housing and Urban-Rural Development Bureau and the Municipal Bureau of Commerce are responsible for the division of responsibilities)
V. Organizational guarantee
(twenty) to strengthen organizational leadership. The Municipal Bureau of Commerce, the Municipal Finance Bureau, and the Municipal Bureau of Industry and Information Technology will take the lead in promoting the implementation of work tasks in conjunction with relevant departments, strengthen work coordination, establish a work contact system, study major problems encountered in the trade-in of consumer goods, and assign special personnel to take charge of related work and solve problems in time. All departments should attach great importance to the trade-in of consumer goods, clarify work objectives, strengthen urban linkage, refine the division of tasks, compact responsibilities at different levels, and do a good job in implementation.
(twenty-one) to strengthen the protection of funds and factors. All relevant departments take the initiative to connect with the relevant policies and funds of the central and provincial governments, strengthen reporting to the higher authorities on the actual situation of our city, and actively strive for policies and financial support for trade-in of various consumer goods. Provide land support for the construction of recycling system of automobiles and household appliances according to laws and regulations, and provide technical and data support for automobile sales invoice data, scrap automobile recycling certificate and automobile registration information needed for trade-in activities of consumer goods.
(twenty-two) to promote overall activities. Implement the relevant arrangements of "Consumption Promotion Year", actively hold consumption festivals and themed consumption promotion activities around the themes of automobiles, household appliances, home furnishing and home improvement, organize industry associations, production enterprises, distributors, financial institutions and insurance institutions to participate together, carry out joint profit-making promotion activities, form a policy combination boxing, stimulate market vitality, guide industry orderly competition, and create a fiery consumption atmosphere.
(twenty-three) to strengthen publicity and guidance. Publish information on the trade-in policy of consumer goods through the official media. Give play to the role of various media platforms, industry associations and institutions, strengthen policy publicity and interpretation at multiple levels and through multiple channels, and expand policy influence and coverage.
(twenty-four) to strengthen supervision and implementation. All relevant departments should formulate implementation plans according to specific work arrangements. All districts should earnestly do a good job in compliance guidance for the trade-in of consumer goods, strengthen risk prevention and control, and prevent local protection and enterprises from taking the opportunity to raise prices. It is not allowed to require the designated enterprises to sell used cars and household appliances, and it is not allowed to set up a subsidy catalogue with regional and technical product directionality.