On May 15th, the launch conference of Haval brand new energy night and Haval Xiaolong series was successfully held in Beijing, officially releasing Haval brand new energy strategy and launching new energy products — — Haval Xiaolong series, its official guide price is 139,800-179,800 yuan. For subscribers, Haval has also launched a new energy SUV benchmark that enjoys 7 gifts on the market and brings users real value matching prices. As a global SUV expert, Haval brand calmly entered the second half of new energy, and with the four soft powers of reliability, dedication, leading and love, it joined hands with the five "new" engineering hard powers of new sequence, new channel, new modeling, new technology and new products to empower, and quickly cut into the main track of the market, leading China new energy SUV to a new peak in value.

　　As Feng Mu, president of Great Wall Motor, said at the meeting, "Locking in will win the game and forge ahead for the rise of China’s automobile industry." The wave of new energy is surging. With the endorsement of Great Wall Motor for 32 years, Haval continues to deepen the safety and reliability of the whole vehicle, and relies on the forest ecosystem to accelerate the layout of new energy and intelligent technology, unlocking the high-value experience era of "scientific and technological equality" for users.

　　Precise layout of channels, expansion of Haval Huanxin, advanced activation, market increase

　　For the Haval brand, the new energy track is not a 100-meter sprint, but a protracted "marathon". The core of this "marathon" is the competition of research and development strength, and it is also a contest about technical reserves. Only by mastering the core technology can we run the whole course. Backed by Great Wall Motor, Haval has the technical confidence that is absolutely ahead of the industry. Instead of fighting for temporary gains and losses, it leads the whole process with absolute strength.

　　As a technology-loving automobile company, Great Wall Motor has always insisted on excessive investment in R&D. In 2022 alone, Great Wall Motor invested 12.181 billion yuan in R&D throughout the year, and technological innovation helped its core competitiveness to continue to improve. By 2025, the cumulative R&D investment will reach 100 billion yuan. In terms of patents, Great Wall Motor disclosed 6042 patents and granted 4652 patents. In the field of new energy vehicles, Great Wall Motor’s patent disclosure and authorization were 1,966 and 1,650 respectively, both reaching new highs. It won four annual titles: the annual patent disclosure of private car companies in China, the patent authorization of car companies in China and the patent disclosure and authorization of new energy vehicles.

　　As the trump card of Great Wall Motor, Haval has already made preparations, deeply ploughed the SUV market for more than ten years, and won the title of SUV sales in China for many years in a row. It has been exported to more than 170 countries and regions, with more than 700 overseas sales channels, and the global cumulative sales volume has exceeded 8 million vehicles … … The status of the global SUV king is unshakable.

　　With the upgrading of consumer demand in the automobile market, Haval brand fully understands the value upgrading in the new energy era, creates exclusive and independent sales service channels to boost the brand’s overall rejuvenation, forms a dual-network model of "fuel network+new energy network", promotes the marketing service channels and after-sales service quality, and creates a full-scale service experience that subverts the past for users. By the beginning of May, 150 new and independent Haval new energy channels had been completed, marking the opening of new commitments, new services and new experiences of Haval New Energy to users. By the end of 2023, Haval’s new energy brand channel will cover 200+ cities and 800+ stores nationwide.

　　Embrace the four-wheel drive and enlighten the future. Haval’s new energy products will start to explode.

　　Brand strength needs technical endorsement, and technical advantages need product evidence. While continuously deepening technology research and development, the Haval brand is more based on the category advantages of the SUV market. Through the product strategy of technology cost reduction and technology addition, it launched two heavy-duty models, Haval Xiaolong MAX and Haval Xiaolong, which started Haval’s "key shot" in moving to the new energy track.

　　Among them, Haval Xiaolong MAX can be said to be a master of Haval’s new energy technology, and it is also an inevitable choice for users to upgrade their needs in the new energy era. Haval Xiaolong MAX is equipped with three core killers, namely, a new generation of Coffee OS intelligent cockpit system, a coffee intelligent driving system and a new intelligent four-wheel drive electric hybrid technology Hi4, to refresh the value ceiling of China new energy SUV with strength.

　　In terms of intelligence, Haval Xiaolong MAX is equipped with a new generation of Coffee OS intelligent cockpit system in the leading industry of Great Wall Motor. The car is equipped with three 12.3-inch penetrating floating triple screens+high-definition W-HUD lifting display screens to build a futuristic 4-screen vision, creating a cinema-level immersive enjoyment for users. Whether it is commuting by car or going out for the whole family, Haval Xiaolong MAX can create a quality-level enjoyment of the audio-visual trinity for each occupant. The function of "seeing and saying without delay" makes people want to stop, which not only makes the response speed extremely fast, but also creates a smooth dialogue experience with a somatosensory delay of 0, and can understand multiple instructions in one sentence, so that users can truly "talk without hands" and drive more easily and interestingly.

　　In terms of intelligent driving, Haval Xiaolong MAX is equipped with a coffee intelligent driving system, and the whole vehicle is equipped with 22 intelligent sensors, so that the vehicle has the super strength of 540 panoramic view (360 panoramic image+transparent chassis), which can realize L2+ level intelligent driving assistance in all road conditions, all time and all weather. Among them, Haval has successfully equipped the functions of 300,000-level products such as changing lanes, smart cornering and smart dodge in HWA non-single high-speed scenes on Haval Xiaolong MAX, truly transferring the benefits to users, realizing the "scientific and technological equality" of family cars, turning rarity into necessity, and turning fare increase into standard.

　　Most importantly, Haval Xiaolong MAX is the first to take the brand-new intelligent four-wheel drive electric hybrid technology Hi4, which comprehensively improves the handling performance, driving safety and energy-saving properties under different working conditions and different car scenarios, and realizes "the best energy efficiency in the whole scene and worry-free driving in all road conditions", creating the ultimate freedom of driving and control, and bringing high-level experiences that take into account energy conservation, environmental protection, driving safety and handling performance for the majority of new energy users. Haval Xiaolong MAX, which is specially designed for the high-order driving demand of new energy scenes, will make the new energy two-wheel drive era a thing of the past and lead the new energy SUV into a new era of all-people four-wheel drive.

　　Under the wave of globalization, the competition of new energy track is still fierce. In the second half of the competition, Haval set the best example for the automobile market, and tapped the new market with Haval Xiaolong MAX. Undoubtedly, the appearance of Haval Xiaolong MAX has enabled more users to own a new energy four-wheel drive SUV with low price, good performance and wide applications, and Haval will continue to be the "popularizer" of SUVs in the new energy era and be the best SUV in every era, so that the world can witness the power of China SUV again and let China SUV change the world again. (Photo courtesy of Great Wall Haval)

Returning to the rational capital market, the new energy vehicle projects are more carefully evaluated. The latest one that is favored is Geely Automobile’s new energy brand.

On February 13th, Krypton Motor announced the completion of $750 million Series A financing, with a post-investment valuation of $13 billion. This round of financing was invested by five eco-partners: Amnon Shashua, founder and CEO of Autopilot Technology Company Mobileye, Contemporary Amperex Technology Co., Limited, Yuexiu Industrial Fund, Trading Fund and Quzhou Xin An Zhi Creation Fund.

According to Krypton, the funds raised this time will be mainly used for research and development of Krypton products and technologies, global business development and user experience improvement. The five companies participating in the investment have core competitiveness in intelligent driving, power batteries, innovative materials, high-end equipment manufacturing, etc., which will help the company to further innovate and develop in the upstream and downstream of the industrial chain.

Founded in March 2021, Krypton is different from the traditional car-making and new power model. It not only relies on the industrial base and global resources accumulated by Geely Holding Group for 36 years, but also quickly builds a complete pure electric intelligent ecosystem. These two advantages make Krypton favored by the capital market at the beginning of its establishment.

According to Sky Eye Survey, in August 2021, Krypton completed the Pre-A round of financing, which was led by Intel Capital Strategy, followed by Contemporary Amperex Technology Co., Limited, Bili Bili, Hongshang Group and Boyu Investment, with a total investment of 500 million US dollars, accounting for about 5.6% of Krypton shares after the investment. After the A round of financing, the total shareholding ratio of five investors in Krypton rose to 6.15%.

Contemporary Amperex Technology Co., Limited participated in two external financing. On the one hand, Contemporary Amperex Technology Co., Limited, as the number one power battery company in the world, can provide the most advanced technical products for Krypton and ensure a stable supply; In addition, Contemporary Amperex Technology Co., Limited also holds more market share by binding auto companies.

In August, 2022, Krypton announced that the 009 model will be the first model of Contemporary Amperex Technology Co., Limited Kirin battery technology, and the 001 model will also launch a version equipped with Kirin battery. This battery technology improves the cruising range of vehicles through structural innovation. It is reported that the cruising range of Krypton 001 can reach 1000 kilometers. At that time, Krypton also signed a five-year long-term strategic cooperation agreement with Contemporary Amperex Technology Co., Limited.

In addition, intel capital and Amnon Shashua are also partners in krypton industry, and the latter is the founder and CEO of the self-driving company Mobileye. The automatic driving assistance system of the existing models of Krypton has been developed in cooperation with Mobileye. In January last year, Extreme Krypton also announced that it would further deepen its strategic cooperative relationship with Mobileye. The two parties plan to jointly launch the world’s first consumer-grade intelligent driving electric vehicle with L4 intelligent driving capability in 2024.

The completion of the A round of financing this time also represents that the capital market remains enthusiastic about the high-quality standards of the new energy automobile industry, and it is also optimistic about the long-term development model.

Interface News previously reported that many auto industry analysts believe that due to the increase in economic uncertainty, even the popular track of new energy vehicles, investors have become more cautious and more conservative about investment in the middle and late stages.

"Investors have gone through the process from investing in’ wide’ to investing in’ fine’. Previous investment and financing tend to do early investment and track verification for a wide range of targets; After the business model gradually matures, investors will be more selective and will focus on the good head targets with good growth and clear return on investment. " An industry insider told the interface news.

Krypton can quickly gain a foothold in the highly competitive new energy vehicle market, and at the same time gain 750 million US dollars in Series A financing. Its unique feature is that it is more thoroughly transformed than ordinary traditional automobile companies, operates in the way of Internet technology companies, and establishes new user relationships, which can continue to evolve according to user needs and creativity, and achieve equal integration between enterprises and users.

In addition, the global layout of Geely Holding Group in the fields of intelligent cockpit, intelligent driving, intelligent network connection, vehicle-mounted chips and low-orbit satellites has also helped the company to quickly build a full-stack self-developed pure electric intelligent technology ecosystem, and its products have obvious advantages in intelligence, handling performance, power generation and safety.

The first model, Krypton 001, broke the traditional thinking of cars and SUVs, and adopted the design of hunting coupe to support the brand tonality in another way; The second model, Krypton 009, subverts the tradition and redefines the luxury MPV from the perspective of users. Brand direct marketing system, extreme krypton energy, online community and other aspects have also brought users a full-service experience to meet diverse needs.

At present, there are more than 270 offline stores, ranking among the first echelon, and the innovation force is the fastest. A variety of store types, such as Krypton Center, Krypton Space and Krypton Delivery Center, bring users a more fashionable, more compact and more scientific lifestyle.

The self-built charging station of ZEEKR Power of Krypton Energy has accumulated 620+ stations in nearly 120 cities across the country, among which the number of extremely charging stations has exceeded 200, which makes Krypton Energy the first in the industry in the number of charging stations with a peak power of more than 360kW per gun.

As of January 31, 2023, the cumulative delivery volume of extreme krypton brand has exceeded 80,000 vehicles, creating the fastest delivery record for new forces. In 2023, Extreme Krypton plans to launch two new products to enrich the product matrix and double the delivery of new cars; By 2025, the planned sales volume of Krypton will reach 650,000 units, ranking the top three in the world in the market share of high-end electric vehicles.

With the rapid iteration of various products and the improvement of delivery volume, the extremely stable supply chain and strong bargaining power of suppliers have driven the scale effect to appear. At the same time, the utilization rate of krypton factory will also be improved, and the depreciation expense will be diluted, thus realizing the annual gross profit increase at the manufacturing end.

It is worth mentioning that new energy vehicles have entered the "knockout" stage, and some auto companies have exchanged prices for sales to expand the market share. However, Krypton believes that the price war will have an impact in a short time, but it will not affect the development space of Krypton in the long run.

The main products of Krypton focus on the luxury market, and the scale of this market will continue to increase in the future. According to the data of the Federation, the overall sales volume of the luxury car market in 2022 was 3.09 million, a year-on-year increase of 6%. Among them, the traditional luxury car market declined by 4% as a whole, while the new energy luxury car market increased by 49% year-on-year. 　

Moreover, the trend of increasing purchases will further promote the development of the luxury market. According to McKinsey’s survey, over 80% of consumers with existing models of more than 200,000 choose luxury models of more than 200,000 when purchasing. According to statistics, users from Mercedes-Benz, BMW, and Audi brands account for 32% of the total number of users who have purchased 001.

As a global technology enterprise, Krypton will accelerate the pace of globalization. This year, it will take the lead in landing the European strategy, create value in the international mature automobile market, and show the advanced and forward-looking nature of China Automobile Company in the luxury intelligent pure electric circuit.

At the capital market level, Krypton is preparing for an independent listing. In December 2022, Geely Automobile announced that it had submitted a draft registration statement for possible IPO to the US Securities and Exchange Commission on December 7 according to confidentiality standards. At present, the US IPO plan is still in progress.

Krypton has become an important representative of Geely’s transformation in the direction of new energy. Gui Shengyue, CEO of Geely Automobile Holdings Co., Ltd. said that the success of this A round of financing fully proved the profound accumulation and development strength of Geely Automobile in the field of intelligent electrification.

"Taking this as an opportunity, Geely Automobile will transform into electrification, intelligence and globalization more firmly and quickly, continuously increase its market share, and fully enter a new era of intelligent electric Geely development."

According to the data of the Federation, in 2022, China’s new energy automobile industry grew explosively, with production and sales of 7.058 million vehicles and 6.887 million vehicles respectively, up by 96.9% and 93.4% respectively, and the market share reached 25.6%. Under the wave of new energy, Geely has accelerated the transformation to electrification and formulated clear strategic planning objectives.

At present, Geely’s new energy transformation has achieved remarkable results. It has built an electrification system with the parallel development of pure electricity, hybrid, power exchange and methanol. It already owns a number of new energy automobile brands such as Geometry, Extreme Krypton, Extreme Star, Ruilan, Lotus and Radar, and the price distribution range is wide.

According to official data, in 2022, the cumulative sales volume of Geely Automobile’s new energy reached 328,700 vehicles, and the annual new energy penetration rate was about 23%, which was three times higher than that in 2021, far higher than the industry average growth rate, and the new energy penetration rate in a single month has repeatedly exceeded 30%. In 2023, Geely Automobile Group set the sales target at 1.65 million vehicles, among which the sales target of new energy vehicles increased by more than 100% compared with the total sales achieved in 2022.

On February 4th this year, CEO Gan Jiayu of Geely Automobile Group announced at the internal annual business meeting that Geely brand will officially release the "Geely brand new energy strategy" at the main venue of Hangzhou Asian Games on February 23rd, and launch the Geely brand high-end new energy series, the first intelligent electric product in this series will also usher in the world premiere.

Yang Xueliang, senior vice president of Geely Holding Group, said during the interview that the high-end new energy series has three power forms: pure electricity, plug-in hybrid and extended-range hybrid. The new series will adopt a brand-new design language and intelligent configuration, and emphasize the direct connection of users in operation.

With the launch of the new series, Geely Automobile will be strengthened in the new energy market of 200,000 to 300,000 yuan. It can be expected that Geely Automobile, which is more determined to transform into an electrified route, will still be the leader in the new era.

[Technology Dog]

Sony Xperia PRO-I micro-single mobile phone was launched at the end of 2021, equipped with a 1-inch image sensor, with a starting price of 10,999 yuan, and the current promotional price in double 11 has dropped to 3,879 yuan.

The Xperia PRO-I parameters are as follows:

Xperia PRO-I uses a 6.5-inch 4K full screen.Support 120Hz refresh rate display screen and 240Hz jitter blur reduction technology, equipped with a game enhancer. Turn on the built-in H.S. power control of Xperia PRO-I, and when you play and charge, you can directly power the mobile phone instead of charging the battery, reducing fever.

In terms of configuration, Xperia PRO-I is equipped with Qualcomm.Snapdragon 888 5G　Mobile platform, with 12GB RAM and 512GB ROM, supports 1TB micro SDXC card.

On the camera side,All three lenses of Xperia PRO-I adopt Zeiss T * anti-reflection coating and 3D iToF sensor.. The newly developed 24mm lens uses Zeiss Tessar Optics T * to provide high-resolution images and achieve higher contrast and clarity. Xperia PRO-I has 16mm, 24 mm and 50 mm lenses, and the 3D iToF sensor can also calculate the distance between the camera and the subject in real time.

Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, posted a message through a circle of friends last night, pointing at "some car companies".It is said that it doesn’t even understand what AEB (Automatic Emergency Brake System) is.

Yu Chengdong said that those who don’t understand what AEB is are almost the same as those who say that intelligent driving is nonsense and flickering."Lack of basic knowledge" about the technical progress and future development of the industry..

At the same time,He also revealed that "some car companies" are busy doing intelligent driving all day, and as a result, even the basic functions of AEB have not been done, and the results of active safety tests are very poor.. "(The car company) either fooled its men or lacked the most basic understanding of the development of the automobile industry."

Previously on.：

The Wenjie series models were upgraded by OTA yesterday, and the intelligent driving that "can be opened all over the country" was updated.

The new M7 intelligent driving version series models are first equipped with Huawei ADS 2.0 advanced intelligent driving system, and NCA intelligent driving navigation assistance no longer relies on high-precision maps. Based on GOD (Universal Obstacle Detection) network and RCR (Road Topology Reasoning) network 2.0 technology,It can not only realize the fine processing of 99% recognition rate of obstacle types, but also realize the independent understanding of complex road conditions, claiming that it can truly "understand things and roads".

He Xiaopeng, CEO of Xpeng Motors, talks about friends and businessmen’s remarks that "the whole country can open"

He Xiaopeng said in an interview with the domestic car media "No.42 Garage" earlier this month that some friends said that their smart cars would be "available all over the country" by the end of the year.In fact, it’s just a slap in the face on the national road. It’s not difficult, so can ACC and LCC. But if you want to drive well, it is very difficult..

He Xiaopeng responded to "the survey results of the new M7 users in the world show that many people are willing to pay for AEB": "Friends talked about AEB, and I think 99% is false.It’s a fraud, and none of the publicity is officially released by the company, all from small videos. Our people also asked, its AEB can’t be started at all, and there are too many cases of wrong braking on the road. "

Note: The above comprehensive information comes from IT House.

According to the doctor, skiing and skating are relatively high-speed.

Coupled with the heavy equipment, the damage caused is mostly high-energy damage.

Usually better than ball games, running and jumping, etc.

The severity of the injury is higher,Many people have broken bones.

Doctor’s reminder

Know the risks before participating in ice and snow sports.

Have a basic assessment of your abilities.

Don’t try difficult moves rashly.

Pay special attention to warm-up activities before exercise.

Wear protective equipment and get familiar with the site and environment in advance.

Strengthen the training of physical fitness and lower limb muscle strength in daily life.

Helps prevent sports injuries.

Don’t try to be brave after injury to prevent secondary injury.

Image source @ vision china

Wen Yi is at the forefront of entrepreneurship, written by Li Xiaofan and edited by Dan Zong.

There is a fierce battle going on in the track of offline beauty shops.

The two sides of the game are: a new beauty collection store represented by plum and colorist, and a traditional beauty retail store represented by Sephora and Watsons.

During the visit, "Frontline of Entrepreneurship" found that in the same shopping mall, there were obvious differences between these two different models of beauty shops. For example, the flow of Watsons and colorists on the first floor of Xinzhongguan Shopping Center is less than one third of that of the latter. In terms of popularity, the new beauty collection store won for the time being.

However, from the perspective of supply capacity and customers’ trust, the new beauty shops are slightly inferior. It is difficult for them to get authorization from international brands and they have to find other channels to get goods, which leads to the risk of authenticity of their supply and no great advantage in price.

Who will be the final winner in the multi-faceted contest between these two species?

In January 2020, next to Watsons on the first floor of Beijing Xinzhongguan Shopping Center, THE COLORIST Colorist (hereinafter referred to as "Colorist"), a beauty collection shop, officially opened. It is also from this time that a battle between "new style and tradition" of beauty shops was staged here.

I don’t know whether it is accidental or deliberate "business grab". The location of the colorist seems to be "declaring war" on the traditional beauty collection stores represented by Watsons and Sephora.

These two different forms of beauty collection stores show great differences in store decoration, business philosophy and commodity selection.

At 6 o’clock in the afternoon on Saturday, the colorist’s shop was crowded with consumers who selected and tried products. Visually, most of them were between the ages of 20 and 30. Here, consumers can choose and try colors freely, without the interference of shopping guides. If you need help, the shopping guide will recommend it.

According to the observation of "The Frontline of Entrepreneurship", the clerk of the colorist is also a young man in his twenties, wearing white T-shirts and jeans, and with the design of the store with gray and pink tones, the store as a whole looks bright and lively.

Watsons, on the other hand, took a very different road of management. As soon as I entered Watsons, a shopping guide warmly greeted me and asked what the demand was. Its store design is dominated by black and yellow tones, and dressing the, the shopping guide, is dressed in black and looks older than the staff of the colorist.

The area of Watsons’ store is much larger than that of the colorist’s, but during the 20-minute visit to the "Frontline of Entrepreneurship", its traffic was less than one-third of the latter. It seems clear at a glance who can win the favor of young people.

Figure/Colorist and Watsons at the same time

The competition between colorists and Watsons is no exception.

On the afternoon of a weekend in July, in Xidan Joy City, the "Frontline of Entrepreneurship" visited and saw that the WOW COLOUR store on the second floor was crowded, and every shelf was surrounded by consumers. The Sephora store downstairs is much deserted, and there are less than 10 consumers who choose goods in the store. Not only that, but the counters of beauty brands such as MAC and CHANEL on the second floor are rarely visited by consumers.

Figure/WOW COLOUR store on Saturday afternoon

Most of the products sold by colorists and WOW COLOUR are domestic products and cheap brands from Japan and South Korea. If they may attract many young consumers by low prices, they can’t compete with Sephora and Watsons, then the high-end HARMAY preserved plum (hereinafter referred to as "preserved plum") is qualified to compete with them.

Huameimen Store, located in the renovation site of Xidan, Beijing, is more like a place in online celebrity, and its personalized industrial design has attracted many consumers to take photos. On the weekend of July, not only young people but also many middle-aged mothers with children came to punch in, and there was a long queue in front of the cashier. From the perspective of popularity, the new beauty collection store is a proper winner.

In Tu/Huamei Store, consumers queuing to check out.

Since last year, the outlet of the beauty collection store has obviously been blown up.

At the end of last year, H.E.A.T enjoyed burning and obtained angel round financing from Gaorong Capital; HAYDON Black Hole also received angel round financing led by Gao Ling and Tencent. In March of this year, WOW COLOUR announced that it had received 500 million yuan in Series A financing.

Their store opening speed is also extremely rapid. Peng Yao, CEO of colorist, mentioned in his speech that he had opened more than 300 direct sales stores in a year, covering Class A business districts in first-tier cities. According to public information, WOW COLOUR also opened nearly 300 stores within 8 months. While the new beauty shop is in full swing, the traditional beauty shop has a declining trend.

Watson’s financial report shows that in 2020, China’s performance share decreased by 19% year-on-year, and the epidemic also affected Watson’s performance. Last year, its global sales decreased by 11% year-on-year. In July last year, Wanning, an old-fashioned beauty chain, was also reported to have withdrawn its store on a large scale.

This natural law is being verified in the beauty collection store industry.

Under the influence of the new beauty collection store, in addition to the above-mentioned new brands that have obtained financing, there are also some small and medium-sized brands running with franchisees. They vigorously promoted the "way to attract gold" of beauty collection stores, attracting many players who want to enter the market to make money.

"Since 2007, our company has been doing the franchise business of snack collection stores. Now that this franchise store is not good, it will be transformed into a beauty collection store." Wang Lin (pseudonym), a staff member who claimed to be the source manufacturer of makeup collection, said.

Wang Lin introduced that they can provide customers with "one-stop" service-the owner only needs to carry out simple basic decoration of the store, and they will help the owner choose the site, provide the store design scheme, shelves and other equipment, as well as the supply of beauty products.

"We don’t charge any joining fee, management fee or deposit. You send us the floor plan of the store, and we will give you a design plan. The color, background board, mirror and lighting of the shelf can be done according to your requirements." Wang Lin said.

She also revealed to the "Frontline of Entrepreneurship" that many customers who originally opened snack collection stores directly transformed into beauty collection stores on the original storefronts, and many people who were engaged in clothing and shoes and bags switched jobs.

"The makeup collection store is a slogan, and everyone wants to seize this slogan, so we have a lot of lists in the past two years." Wang Lin said. It will take them about 15 days to make the shelves, and the current order has been placed for one month.

In the mouth of these franchisees, the beauty collection store is a good business worth investing in.

"The cost of a store of about 100 square meters, hardware facilities and the first distribution of goods is about 350,000 to 400,000 yuan." Yang shen (a pseudonym), a staff member of another makeup collection shop who joined the chain brand "YISUCOLOUR Easy Life", said.

58 According to the same city, the monthly rent of a shop near SOHO in Sanlitun, Beijing, which is about 120 square meters, is 42,000 yuan. If it is in a county town, the monthly rent for a shop of similar size is several thousand yuan.

"The profit of make-up is very considerable. We all supply goods to shopkeepers in the range of 3.5~4.5 fold, and the profit can basically reach 50%~70%." Yang shen said that among their franchisees, the turnover of some shopping malls and stores can reach more than 100,000 yuan a month. "Some customers can sell 20,000 to 30,000 yuan a day, and the holidays can be doubled."

In other words, if the business is done well, some shopkeepers can cover the initial investment with more than one month’s revenue.

Yang shen said that at present, they have more than 40 franchise stores in Henan, Yunnan, Xinjiang and other regions, and even stores have opened in counties and towns. "What we mainly do is cheap beauty, and most people can accept this price. Nowadays, users in counties and towns have also become more beautiful and need makeup. Therefore, the audience is also relatively wide. In addition to the post-90 s and post-00 s, some post-70 s and post-80 s will also have demand. " Yang shen said.

According to yang shen, the prices of commodities are the lowest in 9.9 yuan, mostly in 69 yuan and 79 yuan, and the unit price of customers is basically between 100 and 500 yuan. "After the guests arrive at the store, few people can go out empty-handed, and there is a high probability that they will buy a variety of goods."

Yang shen also introduced that there are currently more than 200 brands of products sold in their franchise stores, mainly domestic hot beauty products and imported niche brands, and there are also big-name samples. "We will ensure that there are 3 to 5 brands every month. To put it bluntly, it is nothing more than what brands and single products are hot at the moment, and we will do what we do." Yang shen said.

However, on the occasion of the rise of online beauty shops, the wildly promoted franchise model does not mean that "everyone has money to earn". "The first batch of shops are people who eat crabs. There will only be more and more stores in the back, just like tea shops, everywhere, but there are not many latecomers who can make money." Yang shen said.

Although the new species is slightly better in catering to young users and the speed of development, the new collection stores are not as advantageous as traditional stores in terms of the most fundamental source of goods.

Among them, the most worrying thing for consumers is whether the products of beauty shops, especially the samples, are genuine. Some people think that the sample as a gift, the brand side is controlled, but it continues to flow into the market, and there may be some problems.

In February this year, the blogger "Macromolecule Lab" released a video in Xiaohongshu, in which he tested nine samples of a beauty collection store in online celebrity and compared them with the formal clothes of the counter. Through NMR experiments, it was found that one of the eye creams was obviously different from the formal clothes of the counter.

He analyzed that for such a result, one possibility is that the version of this eye cream is different, and the other possibility is to buy a fake.

This video also caused controversy in the industry and discussion with the outside world. But in any case, this incident reflects to some extent that consumers have some doubts about the authenticity of some sample products in the new beauty collection store.

Relatively speaking, traditional beauty shops don’t have to worry about this problem.

For example, the source of Sephora is a genuine channel in the hearts of the public. It is reported that Sephora is a mid-to-high-end cosmetics retail store under LVMH (Moet Hennessy-louis vuitton Group). It cooperates with LVMH, Estee Lauder Group, L ‘Oreal Group and other large daily chemical groups in Europe, America, Japan and South Korea. Sephora in various countries directly gets the goods from the top channels of the brand in the local market, which ensures the authenticity of its products.

However, it is difficult for some new beauty collection stores in China to get the authorization from the brand directly, so they can only find other channels.

"Some of our customers were originally in the makeup business, and they have access to goods. If you need it, we can also help you connect channels." Wang Lin said.

However, what these shopkeepers and franchisees call "the channel to get goods" must be reliable?

Xiaohongshu blogger, who claims to have more than 10 years of experience in cosmetics entrepreneurship, once revealed in the video that there are two main channels for imported cosmetics.

One is the "general trade" channel, which is "basically risk-free", and the brand needs to make a general trade record, but the brand will add 21% tax point to the price of the product itself, and it is controlled by the brand, which leads to no advantage in the price of the supply.

"Medium-sized and above physical store merchants, and in the case of strict market supervision, suggest taking formal trade channels to minimize business risks." Nanmu said.

The other is the circulation channel, that is, products do not enter China through formal trade channels, and practitioners can purchase them in wholesale markets, distribution centers and websites.

There are several large cosmetic wholesale distribution centers in China, such as Xingfa Square in Guangzhou, Yifa Square, Meibo City, and Shenzhen Mingtong Cosmetics Wholesale Market, which emerged in recent two or three years. "Some big-name imported cosmetics shops in Meibo City basically do high imitation or super A goods (high-end imitations)." Nanmu said in the video.

She also introduced that most of Shenzhen Mingtong sells parallel imports. "It means that products that have not come in through formal tariff and regulatory channels, parallel imports are not equal to fakes, but it does not rule out that individual businesses are mixed and sold, or some stalls are half genuine and half fake."

Therefore, once the beauty collection store is not careful, it is possible to get fakes or parallel imports, thus facing operational risks.

In addition to the supply problem, the prices of some products in the beauty collection store have also been vomited by some users, who think that their cost performance is not high.

Little Red Book blogger "Yili Shark White" found that the price of make-up is not cheap, which is not much different from the counter. For example, a lipstick for MAC, the official price is 170 yuan, and the price of plum is 167 yuan. "It’s better to find the counter sister of MAC and draw me a European and American makeup." The blogger said.

Take Lancome Pink Water as an example. As seen in Huamei Store, the price of a single bottle is 340 yuan, while in cdf Duty Free Shop applet, the lowest price of this product is 242 yuan, and the purchasing price is generally within 300 yuan.

Figure/Price comparison between plum and cdf

As a new species, the popularity of new beauty collection stores really evokes the curiosity of young users, and at the same time, it also allows some source manufacturers to see the development potential of the collection store model, which further promotes the rise of offline beauty franchise stores.

However, in the face of the two mountains of supply capacity and price advantage, whether the new beauty collection store can successfully break the game and run out of a sustainable profit model remains to be further tested by the market.

Li Jianguo, general manager of Midea Building Technology Elevator Company, used the human body as a metaphor to introduce the technical points of Digital Elevator: "For example, the application of AI graphic image recognition, voice acquisition technology, new infrared, millimeter wave and other human perception technology sensors, laser ranging technology, etc. is to improve the perception ability of the elevator; The application of CPU chips with higher computing power, big data analysis, artificial intelligence, deep learning, neural network and other technologies improves the calculation and analysis ability of the algorithm, which makes the elevator smarter and smarter. " It is understood that before leaving the factory, every LINVOL elevator has to undergo a total of 513 quality tests of the whole elevator and its components, such as performance, protection, structure and function. The mechanical safety protection system is combined with the electrical safety protection design, and eight safety devices, such as emergency braking system, door interlock and speed limiter, are adopted to prevent elevator accidents to the maximum extent. On the software side, we can monitor the elevator’s operation status in real time through big data and Internet of Things technology, analyze the elevator’s operation status in time through big data logic algorithm, and transmit it to the elevator management platform through the network for intelligent analysis and preventive maintenance. In addition, Midea is equipped with AI, sensors and Internet of Things technologies for every digital elevator. The camera of AI can automatically identify dangerous goods and dangerous ladder riding behaviors, and initiate corresponding measures to prevent problems before they happen. As a part of the building, intelligent elevator can also improve the operation efficiency of the building. Li Jianguo introduced,The digital platform of iBUILDING in UILDING can automatically identify passengers’ identity information through the elevator eye system, and automatically guide people on nearby floors to take a ride by robot dispatch, so that passengers can be sent to the destination floor without button contact. "It turns out that the elevator stops in the middle during the peak period of use, and the single running time is long; Now, through a series of algorithms and digital intelligent applications, the single running time of the elevator can be shortened, running more times, and delivering more people to the destination floor. " At the same time, the intelligent passenger flow analysis system can also realize the priority of dispatching elevators on peak floors, shorten the operation efficiency of elevators by about 2/3, improve the comfort, and at the same time effectively reduce energy consumption, save energy and reduce carbon.codaBorrow a passage from A Tale of Two Cities by Dickens as the conclusion of this article: This is the best time and this is the worst time; This is the age of wisdom, this is the age of stupidity; This is the period of faith, this is the period of doubt; This is a bright season; This is the dark season; This is the spring of hope, and this is the winter of disappointment … Although the rivers and lakes of elevators in China are still under the feast of foreign investment, I believe that with time, domestic elevator brands will surely rise against the trend and flourish in the wind! Each platform has the same name. If you like our story, please share, collect and forward it.

In the 15th round of the French Lixion, Paris, who fought away, pulled three goals in a row first, and finally defeated Saint Etien with 3-1, scored 3 points. But after the game, many fans of Paris are not happy, because the superstar Neymar in their team is seriously injured, and he will be absent from 6-8 weeks. Neymar’s curtain performance in 2021. When everyone was still regretting Neymar, the Spanish "World Sports News" recently broke out a controversial news, and the wind direction of the fans has gradually changed from blessings to criticism!

At 10 o’clock in the middle of the night on November 29th, Beijing time, Spain’s well -known media "Daily Sports News" broke the news that Neymar was immediately treated with a brief treatment after being injured and leaving the scene. Participants listened to music, smoking smoke, and playing poker together. They kept carnival until 6 o’clock in the morning. And singer JOTTAPE also posted a photo of the two on social media early in the morning, which has also become the best evidence of the matter!

After seeing this news, many of the fans who were still worried about Neymar turned their faces directly and began to severely criticize the Brazilian foot on the Internet. Some fans left a message: "I was very distressed by Neymar. Now seeing this news, I can only say that it deserves it. Perhaps he wants to participate in the party more than the stadium." And the fans said: "After all, the fans said:" After all, the fans said: "After all It is a Brazilian, you can understand. The examples of Xiaoluo and Ade are all in front. "However, some fans made suggestions for Neymar:" I hope he will learn more from the elder brother Alveis and extend as much as possible as possible. In his career, if he retire early, it is a huge loss for Brazil and fans! "

In fact, there has been no interruption on the lace news of Neymar’s field. He loves to visit the nightclub and likes to open the party. It is almost well known in the Paris team. His swaying behavior has also recruited a lot of doubts, but Neymar disagreed with this. He had publicly recovered the reporter at the press conference: "Why can’t I go to the nightclub? You will definitely live like me like this. I will go to the nightclub in the future. I think this is not a problem! "

In the season, Neymar played 14 games for the Paris team, contributed 3 goals and 3 assists, creating a new low since landing in Ligue 1. This "third person in the world" that was once inferior to Mero, if he could not focus all of his attention on football, then his career would be missed with the Golden Globe.