On November 11th, "Singles Day" is just around the corner, and single people have once again become the focus of social attention. Yesterday, the third issue of the series report on the status quo of single people in 2016 (hereinafter referred to as the "report") released by zhenai showed that the average monthly disposable income reached 8,000 yuan for golden singles; Guangzhou-Shenzhen women set a threshold of 10,000 yuan in salary for mate selection; Over six adults agree with "spare tire" dating; Shanghai and Hangzhou spend more than 10,000 honeymoon budgets to lead the honeymoon local tyrants list; Nanjing is the last place to live with parents after single marriage.

　　This report is mainly aimed at the online sampling survey of 100 million members in zhenai, with a total of 4,555 valid samples, which comprehensively analyzes the economic situation, spouse selection and marriage view of singles.

　　single economy

　　"Golden Singles" have more women than men.

　　In the "Chopper Party" bought by "double 11" buy buy, the consumption power of single people is not to mention, and the monthly disposable income also directly determines the quality of personal life. According to the report, over 50% of single men and women have an average monthly disposable income of 3,000-5,000 yuan, while nearly 30% have an average monthly disposable income of 5,000-8,000 yuan, and 10% have an average monthly disposable income of more than 8,000 yuan.

　　Single men and women with an average disposable income of over 8,000 yuan per month are called golden singles, with Shanghai accounting for the largest proportion of singles, followed by Beijing, Shenzhen, Hangzhou and Guangzhou. It is interesting to find in the report that the proportion of single women is higher than that of single men among people with an average disposable income of over 8,000 yuan per month. In first-tier cities, the number of single women with independent economy and high spending power is also increasing.

　　Spouse selection requirements

　　Women in Beijing demand high monthly income from their boyfriends.

　　Through the process of blind date, it can be found that income is one of the important factors for single men and women to consider when choosing a spouse. According to the report, with the development of material economy, women’s economic requirements in mate selection have also risen. More than 80% of single women think that 5,000 yuan is the starting point of men’s income, that is, the "passing line". Among them, 67.06% of single women require men’s monthly income to be 5,000-10,000 yuan, while 25.02% require their monthly income to exceed 10,000 yuan. Shenzhen, Beijing, Shanghai, Wuhan and Guangzhou rank among the top five cities in China with high demands on men’s income. However, men’s income requirements for women are generally low — — 80% of the men said that the other half would be willing to accept it if their income was less than 5,000 yuan, and there was no special requirement.

　　In addition to income, there are many factors to consider when choosing a spouse. According to the survey, 42.78% of women think it is very important to be suitable in marriage, while 90.17% of single men think that feelings are more important when they enter marriage, and a good family is not a necessary condition.

　　Choice of spouse vision

　　178cm for men and 163cm for women are the most popular.

　　People who are difficult to take off their orders are often considered to be demanding and too picky. And is this the case? According to the report, it is not only men who are "visual animals", but nearly 70% of single women think that their partner’s appearance is "very important" when choosing a spouse, and they have higher requirements for men’s height and body shape. In contrast, less than 40% of single men attach great importance to each other’s appearance and height and size.

　　The single men and women interviewed also gave their most expected height range, among which men with 178cm, 180cm and 175cm were the most popular among women, while men preferred women with 163cm, 168cm and 160cm in height.

　　In terms of age, 80% of single men tend to find a partner younger than themselves, and 65% of them want the other half to be less than 7 years younger. Among women, more than 90% said that the other half must be older than themselves in the future, and 85.7% of them had an ideal age difference of less than 7 years. As can be seen from the data, the age difference in mate selection is within 7 years.

　　Characteristics of mate selection

　　Over 60% of adults approve of spare tire dating.

　　In the process of choosing a spouse, most single men and women think that it is not wrong to date more than one person at the same time before the formal relationship is established. The data shows that 64.23% of single men and women think that they can date 2-3 people at the same time before determining the relationship, and then make a comprehensive understanding before making a decision.

　　With the increase of divorce rate, the number of divorced singles is also increasing. Traditionally, divorced people are hard to find a partner, especially for divorced single women. However, the survey in zhenai showed that over 70% of single men and women said they didn’t mind that the other person was remarried.

　　As the touchstone of marriage, cohabitation before marriage is increasingly accepted by society. According to the survey in zhenai, 73.79% of the single men and women interviewed said that they accepted cohabitation before marriage, especially for men, and over 80% of single men thought cohabitation was necessary. However, as far as women are concerned, only 60% of women accept premarital cohabitation, among which post-80s women have the highest acceptance, followed by post-70s women, while post-90s women have less than 50% of people who accept premarital love, preferring to have their own independent space rather than being tied to family life prematurely.

　　honeymoon trip

　　More than half of men and women prefer to travel overseas.

　　The survey shows that the longing for honeymoon trip is the most anticipated part of the wish to leave the order. 58.17% of men and women think that they will choose to go overseas to make their honeymoon trip more memorable, even though they have more time to travel in China. Among them, the proportion of women who choose overseas travel is as high as 72.15%. As for the location, Australia is loved by 45.6% of young men and women because of its characteristics of "romantic island country" and "natural scenery". The second place on the wish list is Northern Europe. Nearly 30% of single men and women think that Nordic countries such as Switzerland and Denmark are full of fairy tales, and honeymoon trips should be as wonderful as fairy tales. The third place is the domestic honeymoon trip, and the reasons for choosing the domestic tour are closeness in human geography, convenience in language communication, safety and suitable consumption level.

　　According to the report, the honeymoon spending list is similar to the monthly average disposable income list: 70% of single men and women in Shanghai and Hangzhou said that they are willing to spend more than 10,000 yuan per person on honeymoon trips, followed by Beijing, with a budget of over 60%. However, in cities with relatively frugal honeymoon budgets, single men and women in Changsha, Xi ‘an and Jinan admit that they will not spend too much on honeymoon trips.

　　Family relations

　　Nanjing is the last place to live with parents after single marriage.

　　According to the survey, although most single men and women don’t mind living with their parents, it is undeniable that more than 40% of single men and women expect to go their separate ways with their parents after marriage. Among them, Nanjing has the highest proportion of single men and women, reaching 63.63%, followed by Jinan and Shenzhen, showing their attitude towards living independently after marriage.

　　According to the survey, 81.06% of single men and women want to have one or two children after marriage, but although the country has opened up a second child, there are still more single men and women who tend to have one child than those who have two children. In addition, girls seem to become more popular, and more than 60% of single men and women prefer to have girls.

Original Su Yibai S Miss Lan and Miss Huang

A lady has never been a pleasant existence in life.

Eva Huang, as one of the real ladies, appeared in a huge dress, and one person occupied three seats, so that people could wait on her anytime and anywhere and do whatever they wanted. Everyone should make way for me, which made the audience dumbfounded.

▲ For example, I took Meng Jia’s resignation as a matter of course, and I didn’t show any sign of Meng Jia helping her with her dress (at least not at all in the program broadcast, not even simply saying "thank you" later, so I was too busy talking to Yuqi Zhang next to me).

▲ Because the huge princess dress was too tight, she volunteered to adjust the order of appearance with Lyric, and picked up Meng Jia’s coffee and drank it directly before playing. Still, there was no thank you. Seeing Meng Jia carefully holding the coffee cup, her brain made up an inner drama.

▲ Gina silently helped her change her shoes, but she still turned a blind eye and didn’t thank her all the time.

During the whole program, Eva Huang regarded herself as a princess and a wealthy housewife, and even felt that it was natural for other female stars to take care of her and listen to her. Her words and deeds naturally attracted the audience’s dissatisfaction.

But are all ladies like this? Arrogant, conceited, arrogant and self-centered?

Of course not.

In fact, there are also annoying ladies. Today, we will talk about a lady who is almost uniformly praised. Although some people will say that her wealth is not comparable to that of Eva Huang, she is rich and talented and can be liked, which is a skill in itself.

People who often watch Kangxi Comes must know her. Her name is Melody (stage name: Yin Yue).

▲ The real name Liu Gongxian was nicknamed "Liu Hard Gun" by Xiao S.

She has a more impressive identity, Tao Zhe’s ex-girlfriend and the heroine of Tao Zhe’s masterpiece Melody.

▲ This was admitted by Tao Zhe himself in an interview in 2003. In the song, the phrase "I didn’t know how to cherish until I lost it" expressed the sadness of separation, and he also personally mentioned in the MV the regret that the good old days were hard to reproduce after all.

▲ Although Melody clarified in Kangxi many years later that this song was called Sara Lee (a cake brand) during the demo period, it was not a single specially written for her to some extent, but in the end, it was named after her, which is another kind of infatuation.

▲ This kind of "clean-up" is regarded by Tao Zhe fans as "turning your face and denying people". After all, her early fame in the entertainment industry largely came from the addition of this song. Looking back at her visit to Kangxi in early 2005, she was not shy about it.

But after all, this affair has long been a thing of the past, and both sides have their own families, so it is the best choice to forget about the rivers and lakes.

The two had been dating for six years, almost from Melody’s 18 to 23, and she was the first open girlfriend since Tao Zhe debuted.

▲ She never responded positively to the reason why the two broke up. She only said that she did not commit evil. At first glance, such a pretentious move is very disobedient, but people who are used to watching her show say that this is her, drama queen.

Melody, born in the United States in 1979, is a standard ABC, so her ABC accent has also become a personal feature.

▲ When she was a child (pictured right), she looked exactly like her mother.

▲ My parents gave birth to three daughters and a son. She is the eldest in the family, and she should take the initiative to help her younger brothers and sisters.

▲ Like all traditional Chinese families, although parents are strict in discipline, they love their children.

▲ She graduated from UCLA Department of International Social and Political Science, and then participated in the Miss Chinatown Beauty Contest in California in 1999, winning the championship in one fell swoop.

▲ I can still find her name on official website.

▲ This coronation photo is definitely a black history. In fact, her eyes were really not that small at that time.

▲ It is almost as big as this picture, because the fleshy baby face at that time made the eyes smaller.

▲ Her little sister (pictured) also took part in the same competition a few years later, but unfortunately she did not enter the top three.

Melody had already started her acting career in Taiwan Province at that time.

She called this a dream-chasing when she was young. After all, after graduating from a prestigious school, she had a good job opportunity in the United States, but she decided to come back for her dream.

▲ In 2003, Huang Shujun released her first and only album Melody of Love.

▲ Among them, I also collaborated with Fan Yichen on a song "Love in the Adriatic Sea".

▲ Tao Zhe, an ex-boyfriend at the release site, also sent a large basket of flowers and handwritten cards, which triggered a heated discussion in the media.

In those years, Melody’s name was always associated with Tao Zhe, until she played Tian Xin, an English teacher with lovely white eyes in ultimate class in 2005, and then she went to lightning to get married.

▲ In early 2006, she married her husband, Wu Yuqi, who had only known him for half a year.

▲ The two were engaged in Los Angeles and married in Bali, with a diamond ring of 4.8 carats.

▲ Because of the low profile, few wedding photos can be found, and her husband is older than her. There is a 15-year gap between them.

▲ The introducer of the two is Wu Yuqi’s sister Wu Yumei (pictured left), and she is also a famous Kuantai in the city.

▲ Wu Yumei married Xue Zhiwei (pictured left), a wealthy Jewish businessman who came to Taiwan Province for development in his early years. The business of trading companies started by his family was distributed in Southeast Asia, Europe and America.

▲ Wu Yumei, as a lady, attended major events with exaggerated hairstyles and Hermes with special leather, and stood next to her beautiful mixed-race children.

▲ This is Wu Yumei and her mother Wu Baoqin (left), Melody’s mother-in-law. Does the whole family look expensive?

▲ However, in 2013, Wu Yumei died of illness. Four years later, Xue Zhiwei gave up her baldness and shaved her head and married actress Na Tang.

▲ At the wedding scene, Melody stepped on Roger Vivier pearl shoes, holding Bvlgari snakehead bag, and joined hands with her husband to congratulate her ex-brother-in-law, which shows that the two families have a good relationship.

▲ As for rumors on the Internet, Melody’s husband made a fortune by this brother-in-law, and some netizens came forward to refute it, but the language was unclear. Maybe people are really low-key.

In fact, Melody’s own family background is not bad after all.

▲ Graduated from a prestigious school with a double degree, clean family and simple love history.

▲ As the parents of the first generation of immigrants, they have strict standards for their children’s mate selection.

She once mentioned her grandmother’s story in an interview, which was a standard plot of touch of green.

▲ In the 1940s, a rich young lady in Shanghai chose to drift to Taiwan Province in order to be the grandfather of the Air Force and give up everything arranged at home. She lived in a village where the conditions were not as good as before and gave birth to two children. Unexpectedly, just three years after marriage, her husband died in a plane crash. (Source: Weibo @Melody Yin Yue)

▲ The young widowed grandmother didn’t feel depressed because of this. She tried to find a job to bring up her children. She didn’t remarry until the children became adults, immigrated to the United States with her family and enjoyed a new life.

▲ Now grandma is over 90 years old, even if her temples are gray, it is difficult to hide her extravagance. Often living in LA, when she returns to Taiwan Province, she will still go to the Air Force Martyrs Cemetery to see her former lover and present a bunch of flowers to show her homesickness.

No matter what the net worth is in the eyes of outsiders, Melody is definitely living a lady’s life.

▲ The balcony at home faces the mountain and you can see the complete Taipei landmark 101 building.

▲ When going out, there is a helper who is responsible for taking care of the children.

▲ Her standard jewelry is Cartier three-ring diamond ring and large row of diamond fingers, as well as Cartier tiger head ring, large diamond earrings, Cartier full-diamond love bracelet, Hermes watch and bracelet, etc.

She has all kinds of Hermes bags, from entry-level models to crocodile skins.

▲ Whether traveling, videotaping, picking up and dropping off children, participating in activities or taking random street shots, different Hermes bags can always find a suitable way to match.

Melody is 1.7 meters tall, but her head is not particularly small, so sometimes a bad match can easily lead to top-heavy disasters.

▲ For example, in these two pictures, in addition to the shooting angle of the overhead shot, this long coat on the right (or Hermes! To some extent, it shortens the length of the legs, which makes the whole person’s visual proportion strange.

Therefore, how to make the best use of the height advantage and wear it with strengths and weaknesses is the most important thing.

▲ It can be seen that she doesn’t like to wear skirts and high heels except for participating in activities. If you want to wear flat shoes with long skirts, you must choose one that can expose your legs to extend the proportion, otherwise you will wear high heels like the picture below.

▲ Like the picture on the left, flat shoes are pencil skirt’s, which still limits the exertion of legs and makes the whole person look "five-five-body". You should choose high-waist pants to extend the visual length of legs. The simplest white items can also be reused to create new patterns. The same white shirt with skirt is full of femininity, while with fluorescent green wide-leg pants, it is even more ridiculous.

▲ Melody prefers nude colors, which can be worn from spring and summer to autumn and winter. Simply wear black and white colors or jeans. easy chic, brand-name bags are the finishing touch but not the only essential element.

▲ Her style is changeable, and she can be superimposed with a big name, and the lady is full of style.

▲ You can also walk the world simply by zara and H&M.

Melody really loves all kinds of oversize coats and brings them directly to shawls, creating a tough and handsome professional atmosphere, and making the overall shape flexible and not monotonous.

▲ Of course, you can occasionally change your hairstyle and comb two messy and fluffy braided hair to achieve the effect of age reduction.

In fact, I think what she is most suitable for is simple and uncomplicated wearing, which seems to be relaxed and casual, but all of them show their personality in details, not simply adding hard and concave brand names, but fully opening the gas field through matching.

Although she can be called a veritable lady, and all her friends around her are also divinatory, Melody is still very real.

▲ Even in the face of praise, she only modestly said that she had an old face, although the Chanel coat and Hermes bracelet on her body were shouting "It’s really expensive".

▲ She joked that she is a "prostitute" who walks around the market and has to serve her husband, children and dogs.

▲ As long as there is a program where she appears, the ratings will not be bad. Everyone loves her drama, loves her "drama" and "affectation", and nine out of ten comments praise her.

Although she is a lady, the reason why people don’t hate her is because she lives truly enough.

It is a fact that a lady is rich, so she never pretends to be very low-key. In all kinds of ways, she admits her femininity and goes to work, only to give up after a day in a restaurant.

▲ Just because the restaurant manager called her to wash the toilet, this sentence has simply become a voice bag that often watches Kangxi audiences.

▲ She is so popular with the audience. A few words of ABC accent English blurted out are not offensive, but add comedy effect.

▲ The speech is organized, the story is vivid, and the hair is full of American style, which is frank and lovely in her body.

▲ Coupled with echo each other’s reaction, the whole entertainment effect was bursting.

▲ Kang Yong and S commented on her as "expensive" and "naturally annoying", and she accepted it calmly.

She never denied the difficulties and pressures she encountered during pregnancy after marriage.

▲ For nearly four years, Melody didn’t appear in front of the screen but tried to get pregnant, not only because of her husband’s expectations, but also because of her own expectations of being a mother. So that later she wrote a book about her child-seeking experience, and shared it with female friends who had the same troubles, encouraging everyone to relax.

▲ Even if "no one cares about the second child", it is also a spoiled program effect.

▲ She performed the picture that she was awakened by snoring during pregnancy without taboo, which was grounded and lovely.

Because she lives truly, unlike some ladies, she has no sense of security and is full of lies. She gives the impression that she is not a housewife without freedom, and she also has absolutely more time and space after taking care of her family at work.

▲ You can play crazy with like-minded friends.

▲ As for the trivial matters in the daily family, she frankly relies on mommy’s juice to relax and relieve troubles.

As for her husband, she never showed any intention to please or flaunt that she has the upper hand in the marriage relationship.

▲ She will complain exaggeratedly about her husband’s difficulty.

▲ It will also be ridiculous by his so-called "don’t lie" expression.

▲ Of course, there are embarrassing scenes that occasionally drive her crazy, and she never avoids mentioning it. It is an interesting talk about married life.

Regardless of whether these programs are effective or not, at least we can see that the relationship between husband and wife is equal and comfortable, and there is no sense of oppression or desperately trying to prove their powerlessness.

As a fan who used to watch her Facebook live broadcast in the past, for a time, her husband volunteered to act as a humanoid handheld frame. Even if he didn’t tremble all the time, he would insist on accompanying his wife to shoot the live broadcast without complaint. It was really sweet enough.

Second, she is not a puppet at the mercy of others, nor is she a little woman who breathes with admiration. On the contrary, she has her own personal life control and opinion, and she is the top leader inside and outside, and she is capable of convincing people.

▲ You can take a look at her daily schedule, which is full, busy and orderly.

▲ Insist on exercise, never relax your requirements, and maintain almost the same weight all year round.

▲ Before, she challenged herself to take over the location program Mamma Mia, and partnered with Li Yongxian. Although she was afraid of the sun and water, she also achieved good ratings.

▲ Now, even if there are not many announcements, she will regularly update the radio program "Sister Whispers" in the oil pipeline every week.

She is a person who can’t stop and doesn’t want to stop. It is her life creed to keep pushing herself forward.

▲ From 2012 to 2018, she published five books. Of course, I haven’t bought any books, and I’m not sure what the gold content of Taiwan Province’s title of "best-selling author" is. But from an ABC who doesn’t know Chinese to being able to write one book after another, doesn’t it just prove Melody’s process of self-improvement?

▲ In addition to her work, she also has to pick up and drop off her children for piano lessons and stare at their homework.

▲ Education follows family rules, strict discipline, and clear rewards and punishments for children.

▲ Her husband praised her for doing things resolutely, coordinating internal affairs and foreign affairs, and paying attention to "quick and accurate". Look at her expression, it is really a drama queen that is always done in life.

The third is to be honest about the imperfections of life and learn to accept and let go.

▲ No matter how perfect a life is, it has its own troubles. With the appearance of the child, the comments on the child’s appearance often make her feel lost (see if her eldest daughter looks like Melody’s old photos when she was a child, and the ladies are exactly the same).

▲ For some unfriendly voices, Melody didn’t answer back, but wrote a long speech in ins to share his psychological process with you.

▲ My youngest daughter was found to be born with severe myopia (near amblyopia) at the age of three, which once made her exhausted and blamed herself. Fortunately, it was discovered in time, but the subsequent worries were never less than a fraction.

So you see, how difficult it is for a woman to be a daughter, a wife and a mother. All identities should be balanced, and physical strength, brain power and intelligence should be tested in all directions.

▲ Every woman should be her own lady in life and be better to herself.

Fourth, being a lady is not a shopkeeper, but the CEO of a family. It requires people with high emotional intelligence, love and tolerance to complete this complicated work.

Husband is rich, you are a lady, but a lady is not a life of shopping and doing nothing every day.

A lady is a more demanding and complicated life, which requires the victim to understand the lifestyle and code of conduct of another class.

First of all, it’s not to show off one’s wealth, not to tell others what to do. This superficial behavior is the taboo of the industry of ladies. First, it’s rude, and second, it’s lack of style, which is the taboo of many old money families.

Melody is different from those ladies who deliberately show off and wait for others to praise. Melody is more willing to share the sincere feelings between her and her family.

▲ Eat with grandma and grandma.

▲ Take a set of family happiness with mom and dad and the whole family.

▲ No matter how you complain about your husband on the show for the effect, remember to always express your love for your husband.

▲ She said that she is not being stupid but really stupid, but she actually has a super emotional intelligence.

▲ "She has a clear understanding and self-definition of life." (Source: Tubing @ Mrs. Science)

Yes, there are unattractive ladies in this world. Apart from their rich husbands, the greatest feature of these ladies is that they know life very well, know themselves very well, make progress all the time and enjoy their lives.

▲ Melody’s plain state, which is 41 years old, is enough to prove that her happiness in these years is real.

I think this passage deserves everyone’s memory: "You don’t know what will happen tomorrow, but you must listen to your own voice and treat people around you sincerely in the process, so that you can find new inspiration. This is the real purpose of life."

Know how to love yourself, know how to live, manage your life in an orderly way, live truly, and cherish every moment in your life. Whether you are a lady or not, you are quite lovable people.

Recommended: Above: Author: Su Yibai

Original title: "fame and fortune || Is there an annoying lady? What does she look like? 》

Read the original text

Special feature of 1905 film network Looking at domestic animated films,

"Bears haunt" series and "White Snake" series and many other ingenious works.

A banner with unique oriental characteristics was erected.

Looking back on the 20-year process of film marketization in China,

The beautiful scenery of domestic animated films,

Always occupy an important position.

From the middle and late 1990s to the beginning of this century,

When foreign animated films flood into China.

On the other hand, China’s animation industry is difficult to make a breakthrough and fall into a downturn.

Until it was released nationwide in 1999,

And made 25 million at the box office,

It opened the door to the revival of domestic animated films.

Lotus Lantern was an animated film with the highest investment and the longest length in China at that time.

The role is dubbed by powerful actors such as,,,, and so on.

At the same time, the film also introduced computer special effects technology.

To some extent, it has inspired the development trend of domestic animated films.

After entering the new century,

Support policies for domestic original animation have been introduced one after another.

By establishing a national animation industry research base,

Exempt from relevant enterprise income tax,

Require TV stations to increase animation broadcast time, set up animation columns,

And measures such as setting up animation specialty in major colleges and universities.

Actively support domestic animation industry.

In 2005,

Created a precedent for three-dimensional animation in China,

Although the market is not satisfactory,

But it began to cultivate top CG production talents in China.

In recent years, Ne Zha’s Return of the Great Sage on the Journey to the West

It is the outbreak of this group of 3D animated film practitioners who have been dormant for nearly 20 years.

In the seven or eight years since 2005,

A series of works such as Pleasant Goat and Big Big Wolf, Bears Come and Go.

Have cultivated the audience base through cartoons.

Since 2009,

"Pleasant Goat" released a big movie in the Spring Festival for seven consecutive years.

"Bullshit" became the first domestic animated film with a box office of over 100 million.

And won the 13th China Film Watch Award for Excellent Cartoon.

Since 2014,

"Bears haunt" has been launched continuously in the Spring Festival.

Xiong Bing, Fantasy Space, Primitive Times, Returning to the Mainland, etc.

The cumulative box office of eight big movies exceeded 4.2 billion yuan.

Become the best-performing series of animated films in the market.

In 2015,

The Return of the Great Sage of Journey to the West, which took 8 years to polish and produce.

Won the box office champion of domestic animated films with a box office of nearly 1 billion.

It has become a new "turning point" of Guoman industry.

The classic stories that are deeply rooted in people’s hearts cooperate with the 3D special effects that are popular all over the world.

Coupled with the martial arts design with oriental charm,

This film makes domestic animation get rid of the stereotype of younger age.

Gradually face a more aging population.

Then,

wait for

Guoman boutiques have emerged one after another.

In 2019,

Ne Zha scored 5.035 billion at the box office.

Refreshed the set in 2016.

The box office record of animated films in China mainland market is the highest,

And ranks fourth in the box office of China Film History.

Become a milestone in the creation of domestic animated films.

The film is bold and innovative on the basis of classics.

Tell a familiar, fresh, passionate and touching "China Story".

Deconstruction that keeps pace with the times, realistic scenes, exquisite CG quality,

Audio-visual enjoyment brought by high-end digital technology and smart character expressions,

Hold up a declaration of "My life is up to me" for domestic animation.

Throughout 2015,

Six of the annual box office winners of animated films in China are domestic films.

Among them, "The Return of the Great Sage of Journey to the West" Ne Zha.

Legend of Deification’s White Snake 2: The Green Snake Robbed.

All four novels belong to myths and legends.

It contains distinctive oriental characteristics.

IP with domestic characteristics

It is very popular in China film market.

By combing the phenomenal animated films in recent years, we can find that,

Their audience presents

The trend of "parent-child viewing as the basic disk and young audience as the increment".

This year’s bold "attack" on science fiction themes,

In addition to funny family fun, it also incorporates elements such as aliens and high technology.

It has achieved progress in the content and form of domestic young cartoons.

Therefore, it attracted a group of adult audiences.

At present, "Big Fish Begonia 2" and so on

Many exciting domestic animated films are being made.

I believe that in the near future,

Domestic animated films will surely find their own way out.

Become a magic weapon to help China to become a film power.

Jing Jian Fa [2020] No.10

All relevant units:

　　In order to further deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, continuously optimize the business environment in the capital, and promote the reform and innovation of joint acceptance of housing construction and municipal infrastructure projects, according to the implementation opinions on comprehensively carrying out the reform of the examination and approval system for engineering construction projects (Guo Ban Fa [2019] No.11), Regulations on Optimizing the Business Environment, Regulations on Urban and Rural Planning in Beijing, Regulations on Optimizing the Business Environment in Beijing and other requirements, the Municipal Housing and Urban-Rural Construction Committee and other ten departments It is issued to you, please follow it carefully.

Beijing Municipal Commission of Housing and Urban-Rural Development　　　　

Beijing Municipal Commission of Planning and Natural Resources　　　　

Beijing Municipal Civil Air Defense Office　　　　

Beijing Municipal Market Supervision Administration　　　　

beijing municipal water affairs bureau　　　　

Beijing Archives Bureau　　　　

Beijing Municipal Commission of Communications　　　　

Beijing Municipal Administration Committee　　　　

Beijing Communications Administration Bureau　　　　

Beijing Municipal Government Affairs Service Management Bureau　　　　

November 18, 2020　　

Interim Measures of Beijing Municipality on the Administration of Joint Acceptance of Housing Construction and Municipal Infrastructure Project Completion

Chapter I General Provisions

　　the first　In order to further optimize the business environment, deepen the joint inspection and acceptance reform of housing construction and municipal infrastructure projects, and implement the Implementation Opinions on Comprehensively Carrying out the Reform of the Examination and Approval System for Construction Projects (Guo Ban Fa [2019] No.11), Regulations on Optimizing the Business Environment, Regulations on Urban and Rural Planning in Beijing and Regulations on Optimizing the Business Environment in Beijing, these Measures are formulated in light of the actual situation of this Municipality.

　　the second　These Measures shall apply to the joint acceptance (hereinafter referred to as joint acceptance) of the completion of new construction, renovation and expansion of housing construction projects (including decoration projects) and municipal infrastructure projects (excluding rail transit projects, underground pipeline projects, power projects and security projects) within the administrative area of this Municipality.

　　Joint acceptance shall be implemented according to the comprehensive risk grade of the project. The comprehensive risk of the project is divided into four levels: low risk, general risk, large risk and major risk. In principle, joint acceptance should be implemented for low-risk and general-risk engineering projects; For engineering projects with higher risk level, joint acceptance is encouraged on the basis that the project has mature acceptance conditions and the risk is controllable; Joint acceptance is not recommended for engineering projects with significant risk levels. See the annex for the comprehensive risk level of the project.

　　Article　The term "joint acceptance" as mentioned in these Measures refers to the application of the project construction unit, the streamlining and optimization of the competent departments of housing and urban construction, planning of natural resources, civil air defense, market supervision, water affairs, archives, transportation, urban management, communications, etc., and the collaborative promotion of administrative matters related to the project completion acceptance, urging and coordinating municipal service enterprises to actively provide municipal public services such as water supply, drainage, power supply, gas, heat and communication, standardize, efficiently and conveniently complete the project acceptance, and promote.

　　Article 4　Joint acceptance follows the working principle of "standardization, cooperation, sharing, high efficiency and convenience" and realizes the working objectives of "one application form, one notification, one commitment, multi-inspection, unified opinion and time limit completion". There is no charge for joint acceptance.

　　Article 5　The municipal (district) housing and urban-rural construction department shall, in accordance with the Regulations of Beijing Municipality on Urban and Rural Planning, co-ordinate and organize the joint acceptance of the city (district), use the special seal for joint acceptance of the city (district) construction project, summarize the opinions of relevant competent departments and issue joint acceptance opinions. If other acceptance items are applied for joint acceptance, they shall be implemented after being approved by the municipal government.

　　Article 6　The competent department of housing and urban-rural construction is responsible for the overall organization and coordination of joint acceptance work, as well as the supervision of project completion acceptance, fire inspection and acceptance, and the audit of real estate surveying and mapping results.

　　The competent department of planning and natural resources is responsible for the planning and acceptance of construction projects and the acceptance of urban construction archives.

　　The competent department of civil air defense is responsible for the supervision of the completion and acceptance of civil air defense projects.

　　The market supervision department is responsible for the registration of the use of special equipment for construction projects.

　　The water department is responsible for supervising, coordinating and guiding municipal service enterprises such as water supply and drainage to provide municipal public services.

　　The urban management department is responsible for supervising, coordinating and guiding municipal service enterprises such as gas, heat and power supply to provide municipal public services.

　　The archives administration department is responsible for supervising and guiding the archives acceptance of major construction projects invested by the government in fixed assets.

　　The transportation department is responsible for guiding the acceptance of supporting parking facilities.

　　The competent department of communications is responsible for supervising, coordinating and guiding municipal service enterprises such as communications to provide municipal public services.

　　The municipal service enterprise is responsible for the access, connectivity and operation services of supporting municipal public facilities such as water supply, drainage, power supply, gas, heat and communication within the service scope of the enterprise.

　　Article 7　Relying on the online approval and supervision platform for investment projects in Beijing (hereinafter referred to as the online platform), the city has established a unified service platform for joint acceptance of construction projects in Beijing (hereinafter referred to as the platform of multi-inspection), strengthened the sharing and exchange of relevant data and information of information platforms of various competent departments and municipal service enterprises, supported cross-departmental business collaboration, and promoted the seamless connection of the whole process of joint acceptance.

　　The competent department of housing and urban construction is responsible for the construction, management and maintenance of the multi-test platform.

　　Article 8　Joint acceptance shall be subject to comprehensive notification and commitment system. The competent department of housing and urban-rural construction shall integrate the contents to be informed and promised by the competent departments, formulate a comprehensive notification commitment letter, inform the specific construction requirements, acceptance application materials, acceptance process and acceptance standards of the project at one time, and clarify the contents that the construction unit needs to promise.

　　When applying for joint acceptance, the construction unit shall promise in written form (including electronic text) that the construction task has been completed in accordance with the requirements, and meet the conditions, standards and requirements of the comprehensive notification undertaking, and bear the corresponding responsibilities for violating the commitment. The comprehensive notification undertaking shall be signed by the legal representative of the construction unit or its authorized person and stamped with the official seal of the construction unit.

　　Article 9　All competent departments and municipal service enterprises shall strengthen information sharing, timely grasp the progress and situation of project construction, provide services in advance and take the initiative, effectively strengthen the whole process management of joint acceptance, and share regulatory data with relevant competent departments.

Chapter II Strengthening Quality and Safety Supervision of Construction Projects

　　Article 10　The quality and safety of construction projects in this city should be managed differently according to the comprehensive risk level of the project.

　　Before the project starts, the construction unit shall specify the comprehensive risk level of the project, and share the comprehensive risk level of the project with the competent departments through the online platform. In the process of engineering construction, the construction unit, survey unit, design unit, construction unit and supervision unit should establish and improve the risk control system and mechanism, formulate the working system, define the responsible subject, comprehensively and systematically identify the quality and safety risks in all stages and links of engineering construction, and take measures to effectively control risks to ensure the quality and safety of construction projects.

　　The construction unit, construction unit and supervision unit shall regularly inspect the quality and safety risks at all stages and links of the project, evaluate the risk management and control, and report the inspection and evaluation results to the risk management and control platform established by this Municipality.

　　Article 11　In the process of engineering construction, the competent department of housing and urban-rural construction will carry out quality and safety supervision and inspection. For low-risk projects, the first work disclosure meeting will be cancelled, and only one on-site supervision and inspection will be carried out during the construction process, and the longest time will not exceed one day; For general risk projects, the frequency of supervision and spot check shall be no less than once every 3 months; For projects with large risks, major risks and poor risk management and control, the frequency of supervision and spot checks shall be increased as appropriate according to the progress of the project.

　　If the participating units of the project fail to implement risk classification control, quality and safety accidents occur or promises are not fulfilled, the competent department of housing and urban construction will increase the number of random inspections and strengthen post-event supervision.

　　Article 12　Establish a joint inspection system. The relevant competent departments may put forward the intention of joint inspection to the competent department of housing and urban-rural construction, and the competent department of housing and urban-rural construction shall organize joint inspection. After the joint inspection, the competent departments shall form written inspection records respectively, and disclose the inspection results to the public voluntarily.

Chapter III Joint Acceptance Procedures

　　Article 13　Before the construction unit handles the planning permission, after the multi-planning collaborative platform completes the project planning consultation, it will push the comprehensive notification commitment letter to the construction unit together with the multi-planning collaborative opinion of the project. The construction unit can log on to the multi-regulation collaborative platform or online platform to download the format text of the comprehensive notification commitment letter.

　　Article 14　After the comprehensive review of the construction drawings is passed, the multi-examination platform of the competent department of planning and natural resources will push the digital documents of the construction drawings to the relevant competent departments, and simultaneously push the multi-examination platform through the online platform. According to the construction drawing documents, the relevant competent departments shall provide active services in advance for the relevant administrative matters of their own departments.

　　Article 15　The construction unit may put forward the joint acceptance intention according to the comprehensive risk level of the project when handling the construction permit procedures; After the completion of the project, the construction unit can decide whether to implement joint acceptance according to the comprehensive risk level of the project.

　　The implementation of joint acceptance of the project, the construction unit shall organize the project completion acceptance or self-examination after all qualified, submit an application for joint acceptance within 5 working days. For projects that do not implement joint acceptance, the construction unit shall organize the project completion acceptance in accordance with relevant regulations, and the relevant competent departments shall independently implement the acceptance according to law.

　　Article 16　The construction unit shall complete the construction task, confirm that the project quality conforms to the relevant laws and regulations, mandatory standards for project construction, design documents and contract requirements, organize the contractors to complete the project completion acceptance or self-inspection, and submit the project completion acceptance report (comprehensive). The project completion acceptance report (comprehensive) mainly includes the following contents (except the acceptance items not involved):

　　(a) the completion and acceptance of the project (including the fire inspection of the project);

　　(two) the completion and acceptance of civil air defense projects (including the payment of ex situ construction fees for air defense basements);

　　(three) the implementation of planning permission matters;

　　(four) the completion and acceptance of water supply, drainage, power supply, gas, heat and communication projects (hereinafter referred to as small municipal projects);

　　(five) the completion and acceptance of parking facilities;

　　(six) the collection, sorting and self-examination of engineering archives.

　　Article 17　The construction unit can fill in the application form for joint acceptance through the online platform, select the acceptance items involved in the project, upload the comprehensive notification letter of commitment, project completion acceptance report (comprehensive), completion drawings and other materials, submit the application for joint acceptance, or hold relevant materials to the municipal and district government service centers for on-site application.

　　Article 18　After the construction unit submits the joint acceptance application through the online platform, the online platform accepts the joint acceptance application, and transmits the application information and application materials involved in the project to the multi-inspection platform in real time.

　　Article 19　Within 15 days from the date of acceptance of the application for joint acceptance, the competent department of housing and urban construction shall organize the relevant competent departments to complete the on-site acceptance and issue acceptance opinions. The specific time of on-site acceptance shall be determined by the competent department of housing and urban-rural construction and the construction unit through consultation, and the competent department participating in on-site acceptance shall be fed back through the platform of multi-inspection.

　　At the site acceptance, low-risk projects should be completed within 1 day; General risk projects should be completed within 3 days; Major risk and major risk projects should be completed within 7 days.

　　Article 20　If all the acceptance opinions are "passed", the joint acceptance is passed. The multi-inspection platform generates a notice of joint acceptance opinions, and the construction unit can download and print it by itself through the online platform. Any acceptance opinion is "no pass", and the joint acceptance is no pass. The multi-inspection platform generates a notice of joint acceptance failure, and the municipal (district) housing and urban-rural construction department takes direct delivery to feedback the construction unit.

　　City (District) housing and urban construction departments in the joint acceptance notice stamped with the city (District) special seal for joint acceptance of construction projects, as a unified confirmation document through joint acceptance. The electronic seal for joint acceptance is implemented in this Municipality. The electronic seal and the special seal for objects have the same legal effect, and the notice of joint acceptance with electronic seal is legal and valid.

　　Article 21　For projects that fail to pass the joint acceptance, the relevant competent authorities shall order the illegal acts found to be corrected, and inform the construction unit of the matters that need to be rectified at one time. If the construction unit can complete the rectification within 7 days, it may apply for on-site review after the rectification. After on-site review, still does not meet the requirements, the construction unit shall re-organize the relevant acceptance of the project completion, and re-apply for joint acceptance or independent implementation of the acceptance. The rectification and review time is not included in the 15-day period.

　　Article 22　Projects subject to joint acceptance can only be delivered after passing the joint acceptance. The joint acceptance notice replaces the project completion acceptance record form, and the joint acceptance is deemed as the completion of the project completion acceptance record.

　　The warranty period of the construction unit for the project quality of the construction unit shall be calculated from the date when the construction unit organizes the relevant acceptance of the project completion. The warranty period of the construction unit for the project quality of the owner shall be calculated from the date of delivery.

Chapter IV Main Contents of Joint Acceptance

　　Article 23　The competent departments of housing and urban-rural construction and civil air defense shall, in accordance with their duties, conduct on-site inspection on the completion acceptance of the project (including the fire inspection of the project) and the completion acceptance of the civil air defense project, including supervising whether the organizational form, acceptance procedures and implementation acceptance standards of the project completion acceptance meet the relevant regulations, conducting spot checks on the filing materials of the project completion acceptance, conducting fire inspection on special construction projects or conducting spot checks on other construction projects’ fire inspection records, respectively, to form the quality supervision report, fire inspection or filing spot check records of the project (civil air defense project).

　　Article 24　If the competent department of planning and natural resources determines to participate in the on-site acceptance, it shall conduct spot checks on the implementation of planning permission matters and the self-inspection of project completion files; Do not participate in on-site acceptance, should be issued within the prescribed time limit planning acceptance opinions and file acceptance opinions.

　　Article 25　After the testing organization completes the supervision and inspection of special equipment installation, it will push the basic information and inspection related information of special equipment to the market supervision and management department. Special equipment users will no longer fill in the basic information and inspection information of special equipment when registering the use of special equipment.

　　After the registration of the use of special equipment is completed, if the market supervision and management department decides to participate in the on-site inspection, it shall verify whether the number and nameplate of special equipment are consistent with the registration form of the use of special equipment; Do not participate in on-site acceptance, should be issued within the prescribed time limit for special equipment acceptance opinions.

　　Article 26　City (District) Department in charge of transportation (parking management department) to participate in on-site acceptance, to deal with the acceptance of parking facilities construction units to conduct spot checks; Do not participate in on-site acceptance, should be issued within the prescribed time limit parking facilities acceptance opinions.

　　Article 27　The water department shall cancel the on-site acceptance of supporting water-saving facilities, and implement the notification commitment system for the completion acceptance of supporting water-saving facilities of construction projects.

　　Article 28　Optimize the audit scope of real estate surveying and mapping results. The comprehensive surveying and mapping work involved in the completion acceptance can be undertaken by the construction unit to choose a surveying and mapping unit or consortium that meets the requirements. Need to synchronize for real estate surveying and mapping results audit of engineering projects, submitted to the audit of real estate surveying and mapping results should be used as the basic data content of relevant acceptance items, housing and urban construction departments will no longer review the licensing content or technical indicators involved in relevant acceptance items.

　　Article 29　Integrate the file acceptance of major construction projects and urban construction file acceptance matters. For the joint acceptance of major construction projects involving government investment in fixed assets, the competent department of planning and natural resources shall notify the archives administration department to implement the file acceptance together, and the competent department of planning and natural resources shall clarify the file acceptance opinions.

　　Article 30　In the process of engineering construction, relevant technical indicators need to be approved in accordance with technical standards and specifications through inspection, testing, surveying and mapping, etc., mainly including planning verification, fire control facilities testing, supervision and inspection of special equipment, etc., and the construction unit shall timely entrust an institution with corresponding qualifications to complete the technical approval work in accordance with regulations.

Chapter V Municipal Public Services

　　Article 31　When the construction unit applies for planning permission, it can fill in the municipal access service demand in the planning permission application form. Municipal service enterprises carry out proactive services in advance, and provide services such as implementation plan consultation, design drawing consultation and site reconnaissance.

　　Article 32　After the construction unit obtains the planning permit, the municipal service enterprise will actively provide municipal access services according to the demand for municipal access services pushed synchronously, guide and assist the construction unit to complete the construction and acceptance of small municipal projects, and ensure that the municipal access and connectivity conditions are met.

　　Article 33　After the construction unit completes the construction of the small municipal project, the municipal service enterprise shall complete the connection of water supply, drainage, power supply and other supporting municipal public facilities before the construction unit organizes the project completion acceptance or self-inspection; Within 15 working days after the completion of the project, the supporting municipal public facilities such as gas, heat and communication will be connected.

　　Article 34　After the joint acceptance of the project, the municipal service enterprise shall provide timely operation services. For residential projects, municipal service enterprises should provide users with water supply, drainage, power supply, gas, heat and communication services in time to ensure the normal use of users.

Chapter VI Strengthening Post-event Supervision in Joint Acceptance.

　　Article 35　The competent departments shall, according to their respective functions and duties, strengthen the supervision of the joint acceptance work, and investigate and deal with the illegal acts of contractors and relevant personnel in violation of existing laws, regulations, standards and norms.

　　Article 36　All competent departments should strengthen credit supervision, conduct spot checks on the commitments made by the construction unit, and order the construction unit to make rectification within a time limit, and increase the inspection proportion and frequency of its projects under construction and new construction; If the circumstances are serious, joint punishment for dishonesty shall be implemented in terms of qualifications, bidding, finance and credit.

　　Article 37　The city adopts the method of government purchasing services, and entrusts third-party institutions to regularly evaluate the joint acceptance work and user satisfaction.

　　Article 38　The city has established a joint inspection and acceptance assessment mechanism, and the assessment results have been included in the scope of the city’s performance appraisal.

　　Article 39　Promote the disclosure of joint acceptance information. After the joint acceptance of the project is passed, the competent department of housing and urban-rural construction shall take the initiative to disclose the joint acceptance opinions of the project. Before the project is delivered for use, the construction unit shall voluntarily disclose the relevant information of joint acceptance of the project and accept social supervision.

　　Article 40　The construction unit shall be responsible for the quality of the construction project according to law. Relevant competent departments shall bear corresponding legal responsibilities for their acceptance opinions. Citizens, legal persons or other organizations that the specific acceptance opinions infringe upon their legitimate rights and interests may apply for administrative reconsideration to the competent department at the next higher level or the people’s government at the same level that issued the specific acceptance opinions, and may bring a lawsuit to the people’s court if they are not satisfied with the administrative reconsideration decision; You can also bring a lawsuit directly to the people’s court.

Chapter VII Supplementary Provisions

　　Article 41　The competent departments may formulate relevant implementation measures or detailed rules in accordance with these measures.

　　Article 42　These Measures shall come into force as of December 30, 2020, and the Interim Measures for Joint Acceptance of Social Investment Construction Projects in Beijing (J.J.F. [2018] No.118) and the Implementation Rules for Joint Acceptance of Construction Projects in Beijing (for Trial Implementation) (J.J.F. [2018] No.481) shall be abolished at the same time.

　　Attachment: Comprehensive Risk Classification Table of Engineering Projects (omitted)

　　(Note: Please visit the website of the Municipal Housing and Urban-Rural Development Committee for the attachment.)

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eπ008的前脸设计采用了未来感十足的元素，进气格栅巧妙地融入了封闭式设计，突显其电动身份。整体风格偏向运动和科技，车身线条流畅，展现出动感的轮廓。

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　　The new all-electric Macan Long Range Edition shows exceptional strength in the four core areas of design, sports, energy efficiency and value. In design, it inherits the design essence of Porsche’s classic sports car and cleverly integrates the futuristic design concept of the Mission E concept car to create a dynamic and avant-garde body line. The low front cover, raised wings and the iconic four-point daytime running lights all reflect the pure sports car pedigree of Porsche.

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Tea beverages have become the second growth curve of Nongfu Spring.

On the evening of August 29, Nongfu Spring joint stock company (Nongfu Spring, 09633.HK) announced the interim results of 2023. Nongfu Spring’s revenue in the first half of the year increased by 23.3% to 20.462 billion yuan; the profit attributable to the owners of the parent company increased by 25.3% to 5.775 billion yuan; basic profit per share was 0.51 yuan, an increase of 24.4%.

According to wind data, since the listing of Nongfu Spring on the Hong Kong Stock Exchange in 2020, Nongfu Spring’s half-year revenue and net profit have been growing steadily. The performance in the first half of this year reached a record high, and the performance growth rate also increased significantly year-on-year.

The performance of Nongfu Spring in the first half of the past five years. from wind

In terms of business, knock-out product packaging drinking water products still contributed more than half of the performance, but the proportion of revenue decreased by more than 5 percentage points, and the revenue of water products increased by 11.7% to 10.442 billion yuan, mainly due to the improvement of the epidemic situation, people’s outdoor activities increased, and the sales of ready-to-drink channels resumed.

Tea beverages represented by "tea π" and "Oriental leaves" have become the second growth curve of Nongfu Spring. In the first half of this year, the revenue of tea beverage products increased by 59.8% to 5.286 billion yuan, accounting for a year-on-year increase of nearly 6 percentage points to 25.8%.

Nongfu Spring’s product performance in the first half of this year

The semi-annual report pointed out that in the first half of the year, the tea beverage products of Nongfu Spring Company and its subsidiaries (hereinafter referred to as the "Group") further gained consumers’ favor. Among them, "Oriental Leaf" continued to focus on product innovation. In March, the spring limited product "Longjing New Tea" returned, and in May, the new flavor "Black Oolong" was launched, further improving the category layout of "Oriental Leaf" in tea products. And "Tea Pi" continued to strengthen communication with young consumers.

According to a research report released by Haitong International on August 7, the current sugar-free tea market is maintaining rapid growth. As the single product with the largest market share of sugar-free tea, Nongfu Spring’s "Oriental Leaf" will continue to enjoy the dividends of the rapid expansion of the sugar-free tea market in our country. In addition, Nongfu Spring launched a 900ml Oriental Leaf large bottle in February this year, and a new "Black Oolong" in April to continue to enrich the taste. The continuous enrichment of Oriental Leaf flavors and packaging specifications will better help the company occupy the end point shelf and expand more consumption scenarios.

The above research report also pointed out that Nongfu Spring maintained a high-speed growth in tea beverages last year, and the revenue scale was close to 7 billion volume (corresponding to a year-on-year increase of 50.8% in revenue last year). Looking forward to 2023, under the continuous pull of the sugar-free tea industry and "Oriental Leaves", the company’s tea beverages are optimistic about moving towards tens of billions of products as a whole.

According to the semi-annual report, the group’s functional beverage product revenue increased by 21.5% to 2.458 billion yuan in the first half of this year; fruit juice beverage product revenue increased by 32.2% to 1.686 billion yuan; other products (mainly including soda drinks, gas-flavored drinks, lemon juice drinks, coffee drinks and other beverage products, and fresh fruit and other agricultural products) revenue 591 million yuan, down 8.4% year-on-year.

In the first half of this year, the Group’s gross profit was 12.31 billion yuan, an increase of 25.1% year-on-year. The Group’s PET (polyethylene terephthalate, plastic bottle raw materials) procurement costs increased due to changes in international crude oil prices, but the raw material procurement costs for cartons, labels and some beverage contents decreased compared with the same period last year. Based on this, the Group’s gross profit margin increased by 0.9 percentage points year-on-year to 60.2%.

In the first half of the year, the Group’s sales and distribution expenses were 4.695 billion yuan, an increase of 30% year-on-year, mainly due to increased investment in advertising and marketing.

In terms of inventory, focusing on key items and improving operating efficiency in the first half of the year, the Group’s inventory increased from 2.108 billion yuan at the end of last year to 2.393 billion yuan at the end of the first half of this year. Inventory turnover days decreased from 50.5 days to 50.4 days.

"With the recovery of consumption power and the increase in outdoor travel of consumers, the market scale of the beverage industry has rebounded significantly, and the development trend of diversification, sugar-free and healthy soft drink industry has gradually emerged." Regarding the performance outlook, Nongfu Spring pointed out in the semi-annual report that from the perspective of the whole year, in China, with the recovery of the economy and the gradual strengthening of domestic demand, consumption is expected to continue to expand. However, the world situation is still complex and severe. The macroeconomic trends and policies of major economies in the world are differentiated. The world economic growth continues to slow down, and inflationary pressures remain high. The Group will continue to strengthen cost control and risk management, actively seize market opportunities, and prudently respond to various challenges.

　　reading prompt

　　Bottled water actively promotes high-quality, segmented, and functional products to the general public, and the quality, brand culture, water source, brand, landing ability, and even appearance of the product become the key to determining the success or failure of the brand.

　　Beer is an indispensable drink for people, coffee and tea can help people refresh themselves in the afternoon, sweet and sour juice is loved by teenagers, and the most bland water has become the most profitable drink.

　　On September 8, Nongfu Spring, known as "the porter of nature", was listed on the Hong Kong Stock Exchange, and Zhong Shanyuan, the founder who once became China’s richest man, also ushered in his highlight moment.

　　According to Qichacha data, there are currently 64,000 mineral water-related enterprises in China. In the past ten years, the annual registration volume of related enterprises has been on the rise. In 2019, 7,393 new enterprises were registered, an increase of 103% over 10 years ago. In the first half of this year, 3,929 new enterprises were registered in the mineral water industry, an increase of 8.5% year-on-year. 71% of the registered capital of enterprises is within 1 million, and only 10% are over-10 million.

　　Industry insiders point out that the listing of Nongfu Spring will have a profound impact on the entire Chinese food and beverage industry. After this leading Chinese beverage company raised a large amount of funds through the IPO, the possible business direction change, business model transformation and new product launch may attract the attention of the entire industry.

　　Why did plain water become a "money printing machine"?

　　From the veteran Wahaha to Master Kong, and then from the high-profile Hengda Ice Spring to the strong rise of Hundred Years Mountain, from a nobody to a water giant, what did Nongfu Spring rely on to rise?

　　In 1996, Zhong Shanshan, who turned from media to business, founded Nongfu Spring. At that time, the mainstream of the packaged drinking water market was still "pure water", and Wahaha and Robust were the eldest and second in the market respectively. As a latecomer, what does Nongfu Spring rely on to make a comeback? Zhong Sui believes that for a small business to grow and develop, the type of business it operates must be unique, and it must be profiteering, because there is no scale effect for you to accumulate slowly.

　　According to the data, Nongfu Spring’s main products cover packaged drinking water, tea beverages, functional beverages and fruit juice beverages. From 2012 to 2019, it maintained the first market share of packaged drinking water in China for eight consecutive years.

　　From the brand logo of "beautiful mountains and rivers", to the classic red and white mineral water bottle design, to "Nongfu Spring is a little sweet" "We don’t produce water, we are just nature’s porters" These national advertising slogans, it can be said that Nongfu Spring is not only a drinking water company, but also a first-class design company and advertising company.

　　The sales of Nongfu Spring mainly rely on the dealer network of capillaries across the country, but Nongfu Spring is also actively exploring new retail models. Smart end point retail equipment is a new attempt. As of the end of 2019, Nongfu Spring has placed nearly 60,000 smart end point retail equipment in nearly 300 cities across the country to meet consumers’ immediate purchase needs for beverages.

　　On the Cruelty of Competition from Huiyuan Delisting

　　On August 28, Nestle ? and Tsingtao Brewery Group reached a strategic cooperation. The latter will take over the drinking water business of Nestle ? in China for many years, and Nestle ?’s own brand "Nestlé Youhuo" will also be operated by Tsingtao Brewery.

　　When Nestlé exited the Chinese market, many people were wondering whether such a big world-class giant had given up on China’s bottled water market. Was bottled water really not profitable? Soon, Nongfu Spring used its own listing to tell the answer.

　　In 2019, Nongfu Spring’s annual revenue was 24.021 billion yuan, and the profit was nearly 5 billion yuan. As for the Nongfu Spring mineral water we are most familiar with, every 1 yuan of sales revenue can bring a gross profit of 6 cents.

　　At present, Nongfu Spring is undoubtedly the king of the industry, but who can predict what will happen next. In the beverage industry, it happens from time to time to catch up, surpass and lag behind. In 2007, Huiyuan successfully listed as the first stock in Hong Kong Chinese New Year, which was enthusiastically sought after by global investors, and the scale of financing reached 2.40 billion Hong Kong dollars. In 2007, Zhu Xinli, founder of Huiyuan, ranked 91st on the Forbes China Rich List, with assets of 6.13 billion yuan on the list.

　　At that time, Huiyuan was also very popular. In addition, Coca-Cola later offered a high price of 17.92 billion Hong Kong dollars to acquire Huiyuan, Huiyuan seemed to have reached the peak of its life. However, what happened later was somewhat unexpected. The acquisition was stopped, and Huiyuan also fell into trouble due to various reasons such as illegal lending. In 2018, Huiyuan began to suspend trading, and 20 months later, the Stock Exchange decided to cancel Huiyuan’s listing status.

　　As an excellent mineral water quality in Chongqing, the reserves exceed 250 million cubic meters per year, and it also had glory in the 1980s and 1990s. During the Beijing Asian Games, Zhongliangshan mineral water ranked among the top ten in the country, accounting for 70% of the market share. Now it is no longer brilliant. Ren Minghua, secretary general of the Chongqing Geology and Mining Association, vividly likened it to "bamboo shoots after a rain, no forest". At present, except for the "Zhongliangshan" brand, which has a small number of small bottles of mineral water for supply to Zhongbai supermarkets, some hotels and enterprises, the rest are bottled, and there is almost no bottled mineral water for sale in the retail market.

　　Xu Bing, general manager of Chongqing Zhongliangshan Mineral Water Co., Ltd., told reporters that more resources and less mining are the current situation of mineral water in Chongqing that cannot be ignored. The problems hindering the development of mineral water enterprises in Chongqing are mainly "one big, three high and one low". The investment in building a factory is large, the production cost is high, the transportation cost is high, the Quality Standard is high, and the "threshold" of purified water is low, resulting in difficult development.

　　"To find a suitable, safe and clean water source, we must go through more than a dozen links such as exploration, testing and certification in the early stage. After production, in addition to paying more than a dozen taxes and fees, we also need to consider transportation costs." Xu Bing said that this is only the first step. The next market development will not be possible without huge capital investment. Under the pressure of big brands, it is difficult for small brands to break through.

　　"The fundamental problem lies in the consumption concept, and the market needs to change the consumption concept." The person in charge of the Chongqing Natural Resources Protection Bureau believes that the direction of Chongqing mineral water enterprises should be to develop together and achieve mutual benefit and win-win results.

　　How can we seek innovative breakthroughs?

　　Our country’s mineral water market has grown from scratch, from small to large, and its development speed has shocked Western peers. According to Euromonitor statistics, the sales scale of our country’s bottled water has increased year by year from 106.92 billion yuan in 2013 to 183.09 billion yuan in 2018, with an average annual compound growth rate of 11.8%. In 2019, the market size exceeded 200 billion yuan.

　　The reporter learned in the interview that China’s bottled water industry has undergone two rounds of consumption upgrades. The first round is the consumption upgrade from other bottled water to purified water. The second round is the transformation from purified water to natural mineral water. The third round will be more segmented. In the bottled water market, functional products such as maternal and infant water and children’s water have been developed to meet the consumer needs of different groups.

　　Liao Lei, Secretary-General of the China Mineral Water Professional Committee, believes that in the context of consumption upgrading, it is precisely because of high profits and a clear target market that bottled water actively promotes high-quality, segmented and functional products to the public in terms of competition. And product quality, brand culture, water source, brand, landing ability and even appearance have become the key to determining the success of the brand.

　　"I hope that mineral water producers, regardless of their size, can actively do a good job in the’core ‘and find their own development model and development space." Zhao Yali, chairperson of the China Beverage Industry Association, said that due to the domestic conditions of mineral water development and the requirements of consumption upgrading, the domestic mineral water industry is seeking breakthroughs.

In early February, the Ministry of Industry and Information Technology announced the information about two brand-new A-class cars of BYD, Qin L and Seal 06. There is no doubt that BYD will plan to expand the basic market of entry-level family car this year.

However, according to BYD’s current sales base and the annual sales target of 4.5 million vehicles, these two new cars alone are actually not enough to give them more confidence to accomplish this goal. Moreover, before the new products are launched, the brand expects the "veteran models" to stand out and bring new sales breakthroughs.

Recently, a car blogger broke the news that BYD will launch the first shot of the "price war" after the New Year:Qin and destroyer will launch the glory version, and the official guide price is only 79,800 yuan.

At the beginning of January this year, BYD cracked down on the news that "Qin Plus DM-I will be sold at a price of 69,800 yuan", but the news of "BYD Qin with a price of 79,800 yuan" still has some inaccuracies.

At present, BYD Qin PLUS DM-i has launched a limited-time discount, and the threshold for car purchase has actually reached 89,800 yuan. However, in the face of Wuling Xingguang, a player with a starting price of only 88,800 yuan, BYD will naturally not sit idly by.

Combined with the Qin PLUS DM-i Champion Edition 55KM leading model (the entry-level model on sale), some configurations can indeed be cut off, and there is still room for price reduction. "BYD Qin with a price of 79,800 yuan" is not without opportunities.

When Qin PLUS DM-i Champion Edition hit the starting price of 99,800 yuan, many people in the industry had already sweated for joint venture family cars such as Nissan Sylphy and Volkswagen LaVida.In terms of fuel economy, configuration level, space performance and other aspects that consumers pay more attention to, Qin PLUS DM-i Champion Edition has almost no shortcomings.

Based on the leading configuration of Qin PLUS DM-i Champion Edition, which configurations may be cut off by BYD Qin Glory Edition without changing the powertrain?

In terms of security configuration, Qin PLUS DM-i entry version has reached the "limit" position, only equipped with basic passive security configuration. For example, the entry-level versions of Wuling Xingguang and Nissan Sylphy are equipped with tire pressure display, while the entry-level version of Qin PLUS DM-i only provides tire pressure alarm, but overall, its safety configuration is the normal level of about 100,000 entry-level sedan.

But "BYD Qin Glory Edition" is not without room for reduction.The 88,800-yuan Wuling Starlight Standard Edition has fewer front and rear head airbags than the Qin PLUS DM-i Entry Edition on sale. Of course, Xiaotong still hopes that BYD Qin Glory Edition can still retain this configuration.

In terms of driving function and driving hardware, the entry-level version of Qin PLUS DM-i on sale provides rear parking radar, reversing image and cruise control.Xiaotong thinks that BYD Qin Glory Edition can retain the two configurations of rear parking radar and reversing image, and cruise control can be cancelled, and the built-in satellite navigation system and navigation road information display function in the entry-level version can also be cancelled. After all, a simple mobile phone stand can realize navigation function.

The entry-level version of Qin PLUS DM-i on sale is quite kind in appearance configuration. Some competitors do not provide functions such as remote starting, keyless entry, one-button lifting of the driver’s seat, and LED light sources, which are provided in the entry-level version of Qin PLUS DM-i, even more NFC keys than other entry-level sedan.

Xiaotong believes that according to BYD’s brand concept, NFC key function will be the standard of all models, and it is unlikely to be cut off. However, the keyless entry function in the front row can actually be reduced as appropriate, and only the keyless entry function in the driver’s seat is actually enough.

The next step is the comfort configuration in the car. As far as materials are concerned, the entry-level version of Qin PLUS DM-i on sale also uses a leather steering wheel and leather-like seats, while many competitors use plastic steering wheels and fabric seats, which is expected to be a reference for BYD Qin Glory Edition.

As for the configuration performance, the performance of the Qin PLUS DM-i entry-level version on sale is already "sufficient". The seat adjustment is relatively basic, and there is no electric adjustment. The number of charging interfaces in the car is only three, and the number of speakers can be reduced.However, Xiaotong thinks that BYD Qin Glory Edition can be reduced in intelligence.

The entry-level version of Qin PLUS DM-i on sale is equipped with a 10.1-inch touch LCD screen, and also has a built-in Dilink car system, which supports 4G network and basic voice recognition control. On the other hand, the entry-level models of Wuling Xingguang and other joint-venture family cars only provide Bluetooth/car phone configuration at most, and some even only provide radio configuration.

It seems that "the more you live, the more you go back", but this should be the most direct way to reduce the cost of BYD Qin Glory Edition. What’s more, the entertainment function level of the entry-level family car is very likely to be inferior to the passenger’s mobile terminal equipment. It is better to reduce it simply and then give more charging interfaces.

Of course, the above reduction of BYD Qin Glory Edition is only a guess based on the price of 79,800 yuan. Not to mention how much the version is reduced, even whether BYD Qin Glory Edition can be launched is still unknown.

But then again, if BYD Qin really launches the glory version, it will undoubtedly have a huge impact on the entry-level family car market.

According to the sales data in 2023, Qin PLUS New Energy has sold more than 320,000 vehicles in DM-i model alone, becoming the best-selling car in the domestic market. Together with the EV model with an annual sales volume of nearly 130,000 vehicles, Qin PLUS New Energy has a higher sales level than Nissan Sylphy and Volkswagen LaVida, which are around 350,000 vehicles.Obviously, this is the most direct impact of BYD Qin PLUS DM-i after directly increasing the price advantage on the basis of maintaining fuel economy and configuration performance.

Which car company is not confused by such a huge market? Unfortunately, the price and cost of the joint-venture brand family car have reached the extreme. Although there is not much market discount, many models will be sold in the way of "several generations under one roof", and consumers who only consider the cost will choose cheaper old models or "classic models".

Therefore, after so many years of development, the entry-level sedan market still has not got rid of the key word "high cost performance", and other aspects such as configuration and space are just icing on the cake. The so-called "consumption upgrade" is just packaged by some manufacturers.

Needless to say, Wuling Starlight, which started selling at 88,800 yuan, has the most direct impact on BYD Qin Plus DM-I. The data shows that Wuling Xingguang sold 10,005 vehicles in January this year, ranking second in the plug-in car market within 150,000 yuan, second only to BYD Qin Plus DM-I.

When Wuling Xingguang gains a firm foothold and maintains the sales data of more than 10,000 vehicles per month, it is actually enough to have a significant impact on BYD. For a car company that wants to complete the annual sales data of 4.5 million vehicles, the last thing it wants is to have another top-notch presence in the entry-level market.

At present, Qin L and Seal 06 have not yet played their roles, and only BYD Qin PLUS DM-i can restrain the rising sales of Wuling Starlight in time. It is not impossible to sell BYD Qin Glory Edition for 79,800 yuan. If it has not been reduced, BYD Qin will only be more "exploded".By the time BYD Qin Glory Edition is released, what else can Wuling do to keep its long-standing product cost-effective advantage?