Special feature of 1905 film network　"Is the play fast? Shouldn’t this be a normal rhythm? " When Guo Jingfei was interviewed by a group of media, he heard the comments of netizens on his new drama "I am Yu Huanshui", which was "short in length and fast in pace", and responded inexplicably.

There are only 12 episodes of "I am Yu Huanshui", which was premiered last Monday and ushered in the pre-on-demand finale on April 14th. This kind of rhythm really makes the audience accustomed to "chasing drama and running" shine.

The drama series got a good score of 8.4 points/53,000 people in Douban, which became the highest score in the opening year of domestic drama. "Short and pithy" is the key word of "Yu Huanshui".

"Yu Huanshui" can be "through to the finale" after a week’s release.

Coincidentally, there are only 18 episodes, 22 episodes and 12 episodes of Longling Cave, Imperfect She and detective chinatown, which have been released recently. In the future, there will be a number of "short plays" such as White Moonlight, Cloister Pavilion, Double Exploration, Silent Truth and Dear Freud.

In February this year, the State Administration of Radio and Television issued the "Notice on Further Strengthening the Management of the Creation and Production of TV dramas on the Internet", which mentioned that the shooting and production of TV dramas advocated no more than 40 episodes and encouraged the creation of short dramas within 30 episodes.

Under the double addition of policy guidance and market demand, does the popularity of "Yu Huanshui" mean that domestic network short plays have ushered in a "new era of development"?

Short duration, not short quality.

The new trend of network short play

The concept of "short play" mainly involves two levels: one is "the length of time", and the single episode is within 15 minutes; Second, "the number of episodes is small". Domestic online dramas usually take 12 episodes as the baseline, which is the lower limit of the number of episodes of many platform cooperation dramas, and the upper limit is generally not more than 30 episodes.

Depending on the characteristics of the network platform, short drama and seasonal broadcast have always been the main modes of online drama. However, unlike the early "family workshop" online drama, the development of online short drama in recent years has shown an obvious "boutique" trend.

Traditional film and television companies have entered the game. I am Yu Huanshui, jointly produced by Noon Sunshine and Iqiyi, brings together the "golden team" at noon: Hou Hongliang is the producer, screenwriter Wang Sanmao and Lei Zi have written Everything is Fine, and director Sun Molong has directed Parents’ Love.

Behind Longling Cave, Wanda Pictures is one of the producers. "Imperfect She" is a collaboration between Penguin Film and Dongshen Film. The earlier Oriental Wall Street was jointly produced by Tencent and FOSS. The entry of traditional film and television companies into the online drama market, especially the short drama market, will boost the upgrading of quality and volume.

At the same time, more and more "movie café s" are testing water network short plays. From Han Sanping’s early Crime Without a Certificate, starring Qin Hao, to the recent Imperfect She, which is composed of Zhou Xun, Kara Wai and Angie Chiu, and then to Guan Hu’s Longling Cave.

In the future, Liao Fan (Silent Truth), Duan Long (Double Detective), Wang Qianyuan (Sisyphus), Song Jia (White Moonlight) and other famous actors will also enter the show. Short plays and longer plays emphasize the so-called "film texture", and this "cross-border" will undoubtedly add to this.

"White Moonlight" stars Song Jia.

Wang Xiaohui, chief content officer of Aiqiyi, once summed up the characteristics of online short plays: "It’s either short or good, but short plays are easy to make fine." Short plays should attract audiences, shape characters and unfold plots within a limited space, which puts higher demands on writers, directors and actors.

In the first six episodes of "I am Yu Huanshui", the protagonist experienced high-energy plots such as car crash, cancer and organ trafficking, and completed the roller coaster experience from the bottom to the bottom, and then rebounded, which could not be finished in 30 episodes of traditional drama. A bitter but true image of "social animals" has also jumped onto the screen.

The audience can’t help but comment: "It would be great if all the plays were finished in 12 episodes."

At present, most of the domestic online short plays are suspense and crime themes. With the appearance of works such as Imperfect She with female theme and I am Yu Huanshui with absurd realism style, the short play market presents a trend of more diversified theme types and increasingly "high-quality".

Advantages and challenges

Will short plays become mainstream?

Although Qingpingle, which was broadcast almost at the same time as I am Yu Huanshui, was produced by midday sunshine, it suffered different fate in online word of mouth.

Because of the volume of 69 episodes and slow narrative rhythm, netizens sent the director "Kaizhou Zhang" to a hot search. Although the overall production of the series is excellent, the score is still around 8 points, but the rhythm of "Qingpingle" is not in line with the viewing habits of the online students.

According to the official data of iQiyi, the abandonment rate of long dramas is rising rapidly, reaching 56% in the first quarter of 2018. At the same time, the novelty rate of the last episode of short dramas with less than 24 episodes reached 20%, and that of long dramas with more than 45 episodes was only 6%. Users are more likely to pay for high-quality short plays.

A Le, who is engaged in the development of online drama, told Xiao Dianjun that the current audience is "getting impatient". They usually brush Tik Tok, Aauto Quicker and bilibili, and the video will be scratched if it fails to attract his attention for 3 seconds. This habit will naturally be brought to the process of watching the drama, so the requirement put forward by the platform is often a word "fast".

In February this year, the Notice issued by the State Administration of Radio and Television clearly pointed out that it was resolutely opposed to artificial "water injection" and lengthening the number of episodes, and short drama creation within 30 episodes was encouraged. From January to November, 2019, the average number of recorded TV dramas has dropped from 40 episodes in the same period last year to 38 episodes, and the total number of episodes has dropped by 27%. The creation of short plays with "concentration is the essence" is both a policy orientation and a market demand.

At the 7th China Internet Audio-visual Conference held last year, Wang Xiaohui predicted that "short plays will reach a phenomenal peak in the next three years." Platforms such as Youaiteng have also accelerated the layout of online short plays.

On February 25th this year, Youku released the "White Paper on Youku Short Play Cooperation", which fully opened the cooperation of short play content, and provided partners with a series of services such as content distribution, joint marketing and commercialization realization through Youku content open platform.

Content demand of Youku short play

White Moonlight, co-produced by Youku and Wuyuan Culture, starring Yu Entai and Song Jia, and Cloister Pavilion, adapted from Keigo Higashino’s novel, are highly anticipated.

Iqiyi has created strong genre short plays for users through two theaters: Love Youth Theater and Strange Suspense Theater, and produced many dramas such as Hancheng, Ferry of Soul, The Best of Us, Little Master and Slow Down. In the future, there will be Silent Truth starring Liao Fan and White, and Very Witness starring Song Yang.

Tencent, Oriental Wall Street, Longling Cave and Imperfect She are all jointly produced by Penguin Film and Television. Tencent video also launched the "hot pot drama" incentive plan in conjunction with hot pot video. Short plays such as "Double Detective" starring Duan Long and "Skyscraper" directed by Chen Zhengdao will also meet the audience soon.

Skyscraper (16 episodes) directed by Chen Zhengdao, Zhaoren Xu and Wu Zhongtian is highly anticipated.

While the prospect is bright, the network short play market is also facing many challenges.

First of all, although short plays are not low in cost, the pursuit of "quality" and "film sense" often means higher investment. As a producer and chief screenwriter, Chen Sicheng once revealed that the production cost of a single episode of the online drama "detective chinatown" exceeded 10 million yuan. The rough estimate cost of Oriental Wall Street is more than 32 million RMB.

In contrast to the high investment, it is a relatively short period, and it is difficult for short plays with more than 10 episodes to play the "long tail effect". Without joint investment with the platform side, according to the current mode of buying dramas mainly based on the number of episodes, the profit space of producers is limited. The short broadcast cycle also poses a challenge to publicity and marketing, and it is not easy to gradually ferment word of mouth.

In addition, the audience in China have not fully adapted to the rhythm of short plays and the mode of weekly shifts, and the habit of watching plays needs to be gradually cultivated. For example, many viewers reflected in the barrage of "I am Yu Huanshui" that 12 episodes are not enough to watch, and it takes too long to wait for a week to update.

In the long run, the combination of long and short dramas will still be the development direction of the online drama market for a long time to come. As pointed out in the Notice of the State Administration of Radio, Film and Television, "the number of episodes of TV plays depends on the content." The number of episodes is not the standard to judge the quality of dramas, but the right way to create online dramas is to refuse to inject water, reduce the quantity and increase the quality, and deepen the content.

Guo Jingfei’s words in the interview are very thought-provoking: "Many people watch TV dramas at twice the speed. Why should we torture the audience like this? Cut all the things that should be cut well. Isn’t this respect for the audience? "

　　Cctv newsAccording to China Weather Network, in the next three days (February 25th to 27th), cold air will affect our country more frequently, but it can’t stop the general trend of warming up. The temperature fluctuates like riding a roller coaster, especially in the north, and the temperature fluctuation in some areas exceeds 10℃. In addition, since today, most of the rain and snow in the south have shrunk, and the sunshine in Jiangnan and other places has returned one after another, but there are still many rainy and snowy weather in the western region.

　　Cold air frequently disturbs temperature fluctuations and shocks, and the north-south trend is different.

　　After entering the "Eighth Nine-Year Plan", the main theme of China’s weather is warming up. However, the "warming road" is not always smooth. When winter and spring alternate, cold air activities are still frequent, and the temperature often fluctuates.

　　At present, there is a weak cold air that is affecting North China and Northeast China. There will be a new cold air coming tomorrow. The Central Meteorological Observatory predicts that from February 26th to March 1st, the temperature in Xinjiang, Northwest China, North China and Northeast China will drop by 4 ~ 8℃, and the local temperature drop will reach more than 10℃. Most of the above areas will have northerly winds of 4~6 and gusts of 7~9, and the wind in Shankou, Xinjiang will have 9~11 and gusts of 13. The cold air that will start tomorrow will have a wider impact, starting in Xinjiang on the 26th, in the northwest on the 27th and in the central and eastern regions on the 28th.

　　These two cold air streams have a more significant impact on the north. In North China, Northeast China, Huanghuai and other places, in the next few days, the temperature trend will mostly fall first, then rise and then fall. Most of the high temperatures occur from 26th to 28th, and the temperature in many places will hit a new high this year. By then, not only the highest temperatures in North China, Huanghuai and other places can reach 15 C, but also the highest temperatures in southeastern Inner Mongolia, Jilin and Liaoning will exceed 10 C.

　　In cities, such as Changchun and Shenyang, the highest temperature will reach 10℃ or above on the 27th, which is the first time this year to stand at the 10℃ mark. In cities with large temperature fluctuations, such as Lanzhou, the highest temperature can reach 16℃ on the 26th, and it will only be 7℃ on the 28th, and the cumulative cooling will be close to 10℃.

　　In the south, the influence of cold air is relatively small, and the temperature fluctuation is not as good as that in the north. In the next few days, the temperature will become a general trend. It is expected that by the end of February, the highest temperature in many places in the south of the Yangtze River will approach or reach 20℃, and the warmth will return. At the same time, the temperature difference between day and night will also widen, and the temperature difference in many places will be above 10℃. The public should still do a good job of cold protection and warmth when they leave early and return late.

　　From now on, the sunshine in Jiangnan and other places will return to the western region, and rain and snow are still frequent.

　　Yesterday, as the cold air gradually moved south, the rain and snow in the middle and lower reaches of the Yangtze River began to shrink. At the same time, there are also snowflakes falling in the Qinghai-Tibet Plateau and other places. Monitoring shows that from 08: 00 yesterday to 06: 00 today, there were small to medium snow or sleet in eastern Tibet, northwestern Sichuan, central and northern Shanxi, and heavy snow in Ganzi, Sichuan; Small to moderate rain occurred in southern Sichuan and southeastern Yunnan.

　　From today, the sunshine in Jiangnan and other places will return one after another; From 26th to 27th, there will be a wide range of sunny days in central and eastern China. However, in the western region, rain and snow still appear from time to time.

　　Today, there are small to medium snow or sleet in parts of northern Xinjiang, southern Sichuan Plateau, southeastern Gansu and southern Tibet. Among them, Tacheng, Altay and Ili Valley in northern Xinjiang have heavy snowstorms; There is light rain in parts of southeastern Tibet, southern Gansu, northeastern and southern Sichuan, and central and western Yunnan.

　　Tomorrow, there will be small to medium snow or sleet in parts of mountainous areas in northern Xinjiang and western southern Xinjiang, southeastern Gansu, eastern and southern Tibet, and southern Qinghai, among which there will be heavy snow in eastern Tibet and other places; There are small to moderate rains in parts of central and western Yunnan, northwestern Sichuan Basin and southeastern Tibet.

　　The day after tomorrow, there will be small to medium snow or sleet in parts of northeastern Inner Mongolia, northwestern Heilongjiang, southern and western mountainous areas of southern Xinjiang, eastern and northern Tibet, central and southern Qinghai, southern Gansu and western Sichuan Plateau, among which there will be heavy snow in parts of southeastern Tibet. Western and southern Sichuan Basin, western and northern Yunnan; There are small to moderate rains in parts of northern Guizhou and western Hubei.

　　The meteorological department reminded that in the next three days, there will be intermittent rain and snow in eastern Tibet, Sichuan, Yunnan, Chongqing, Guizhou and other places, occasionally sunny or cloudy, and the sunshine will not stay long. The public should pay close attention to the approaching forecast and prepare rain gear when going out; In case of slippery and icy roads, you should drive slowly and pay attention to traffic safety.

　　CCTV News:With the arrival of the Year of the Ox, many overseas countries and regions issued the 2021 Year of the Ox Zodiac stamps.

　　Let’s start with Japan, a neighboring country in Asia. On October 29th, 2020, Japan Post issued a set of two stamps for the Year of the Ox in 2021, which were the works of Kawasaki Juquan, a Japanese native toy painter. This set of stamps continues the design style of the Year of the Rat Zodiac stamps, with the theme of clay cow toys in Shiga Prefecture and clay cow ornaments in Nagano Zenkokuji Temple, which looks quite childlike.

　　On December 1, 2020, South Korea’s postal department issued two stamps of the Year of the Ox, with a cute and playful cow blinking. It carries a blessing bag symbolizing good luck and wealth; The other is a pair of mother and son cows. Mother is looking down at the calf lovingly. Korea Post hopes that everyone can be bathed in the glory of family in the Year of the Ox.

　　The Zodiac stamps issued by New Zealand Post in Oceania contain a set of four stamps of the Lunar New Year of the Ox and a souvenir sheet. This set of Zodiac stamps has a strong Chinese New Year painting style. Of the four stamps, two are red and two are blue, and four different scenes are created with classic New Year dolls and cows as elements. The colors are red and blue, just like a group of "Chinese New Year pictures", symbolizing happiness, wealth, freedom and peace.

　　The Year of the Ox stamp issued by Liechtenstein Post is based on China Red, which symbolizes good luck. The whole page is in the shape of a golden bull, which sets off the atmosphere of welcoming the Spring Festival. The paper-cut zodiac cow on the stamp looks ahead, surrounded by blooming flowers, and seems to be praying for good weather in the coming year.

　　The lunar New Year of the Ox stamp issued by France Post contains two sheetlets. The stamp depicts a boy with plum blossoms riding on the back of a bull with big red flowers. The other picture shows a big bull with its head held high, full of energy.

　　On December 8, 2020, the United Kingdom issued the first edition of personalized stamps for the Year of the Ox, with 20 stamps printed on the fireworks stamps. Among them, the main ticket is designed with fireworks, while the auxiliary ticket is composed of the zodiac design with five elements of gold, wood, water, fire and earth, and photos of China New Year celebrations and Chinatown decorations in five British cities, namely, Liverpool, Edinburgh, Swansea, London and Belfast.

　　The United Nations Postal Service issued a personalized edition for the Year of the Ox in China. On the left is the blue emblem of the United Nations, and on the right is a lively and lovely calf. It is understood that in May, 2010, the United Nations Postal Administration first issued a stamp featuring the China Zodiac, and this year’s "Niu Piao" just made up 12 Zodiacs.

　　In addition, countries such as the United States, Singapore, Australia and Armenia have also issued stamps on the Year of the Ox. Although each square inch has its own merits, the cows on the stamps of Chinese Zodiac in various countries are full of festive atmosphere, which fully expresses the deep blessings of countries all over the world for the Year of the Ox in China, and also fully reflects the world’s concern for China culture. At the same time, the spread of Chinese culture and the blending of cultures of all ethnic groups in the world have also been reflected and promoted through this small stamp.

　　"Recently, we are studying and launching several other structural tools, mainly focusing on supporting the smooth operation of the real estate market, including the Baojiaolou loan support plan, the housing rental loan support plan, and the private enterprise bond financing support tools. We will make some other detailed disclosures and releases after the introduction." On January 13, at the press conference of the State Council Office, Zou Lan, Director of the Monetary Policy Department of the Central Bank, introduced.

　　In the past few days, the real estate policy has been favorable. On the 10th, the People’s Bank of China and China Banking and Insurance Regulatory Commission jointly held a symposium on credit work of major banks. At the symposium, CBN was informed that in order to effectively prevent and resolve the risks of high-quality head housing enterprises and improve their assets and liabilities, the relevant departments drafted the Action Plan for Improving the Balance Sheet Plan of High-quality Housing Enterprises (hereinafter referred to as the Action Plan). The action plan focuses on 21 tasks from four aspects: assets, liabilities, rights and interests, and expectations, including the implementation of some issued policies and some new policies.

　　Chen Wenjing, director of market research in the Index Division of the Central Finger Research Institute, said that the four major policy directions of financial support for real estate are clearer: differentiated credit support on the demand side, improvement of policy tools for guaranteeing the delivery of buildings, improvement of the balance sheets of high-quality housing enterprises, and improvement of financial support policies for housing leasing.

　　Improve the balance sheet of high-quality housing enterprises

　　From the specific content of the action plan, on the asset side, we should activate reasonable demand by optimizing policies, increase efforts to guarantee the delivery of buildings, stabilize real estate sales, compact the responsibility of enterprises to slim down and save themselves, and strive to improve the operating cash flow of high-quality housing enterprises. We will support the demand for rigid and improved housing, speed up the special loan for newly-added Baojiaolou, set up a 200-billion-yuan loan support plan for Baojiaolou, set up a special re-loan for national asset management companies, and set up a 100-billion-yuan housing rental loan support plan. A series of measures are accelerating.

　　On the debt side, under the premise of risk control and ensuring the security of creditor’s rights, we will start with the stock and increment, increase the multi-channel financing support such as loans, bonds and asset management, and keep the financing cash flow of high-quality housing enterprises stable.

　　On the equity side, support high-quality housing enterprises to enrich their capital through equity financing measures, reduce financial leverage and enhance their ability to resist risks.

　　In terms of the expected improvement of the real estate market, it is clear that it is necessary to establish a positive image of high-quality housing enterprises, ensure the delivery time and quality of commercial housing, improve the quality of financial statements and information disclosure of housing enterprises, improve market expectations and rebuild industry confidence.

　　Zou Lan said at the press conference that the action plan focuses on high-quality real estate enterprises that focus on their main business, operate in compliance, have good qualifications and have certain systemic importance, and focuses on promoting 21 tasks in four aspects: asset activation, debt succession, equity supplement and expected promotion. Comprehensive measures are taken to improve the cash flow of high-quality real estate enterprises and guide the balance sheets of high-quality real estate enterprises to return to a safe range. These tasks include not only the implementation of the policies that have been issued, but also a series of new measures such as setting up special refinancing for national asset management companies and setting up housing rental loan support plans.

　　While clarifying the basic conditions of high-quality housing enterprises, the action plan indicates that there is no specific list, and financial institutions can grasp it independently. At present, most real estate enterprises that have signed intention credit agreements with state-owned banks and other prime bank can be classified as high-quality real estate enterprises. The industry also believes that the absence of a specific list means that the scope of supporting enterprises is also expanding.

　　Liu Shui, director of enterprise research at the China Central Finger Research Institute, believes that the formulation of the action plan shows that the management department has made a more systematic and overall solution to prevent and resolve the risks of high-quality head housing enterprises. "Asset activation effectively improves the operating and financing cash flow of housing enterprises. Debt continues to ease the liquidity tension. Supplement equity, optimize the structure of assets and liabilities, and reduce leverage ratio. The expected improvement will repair industry confidence. "

　　"Three lines and four gears" will be adjusted

　　What is particularly striking is that the action plan clearly needs to improve the "three lines and four files" rules for 30 pilot housing enterprises, and improve some parameter settings on the basis of keeping the overall framework of the rules unchanged.

　　The so-called "three lines and four gears" means that in August 2020, the Ministry of Housing and Urban-Rural Development and the central bank held a symposium on key real estate enterprises, at which three regulatory requirements were put forward: the asset-liability ratio excluding advance payments should not be greater than 70%, the net debt ratio should not be greater than 100%, and the cash short-term debt ratio should not be less than 1 times.

　　According to the number of lines on the "three red lines", real estate enterprises are divided into four grades of management: red, orange, yellow and green. For each grade reduction, the upper limit of the growth rate of interest-bearing liabilities will increase by 5%, and the annual growth rate of interest-bearing liabilities of real estate enterprises in the green position should not exceed 15%.

　　According to the regulatory requirements, from January 1, 2021, housing enterprises officially entered the test period of reducing leverage; By the end of June 2023, all the "three red lines" indicators of pilot housing enterprises must meet the standards, and all housing enterprises will meet the standards by the end of 2023.

　　Since then, downshifting, debt reduction and burden reduction have become the main theme of housing enterprise management. In this tide of reducing leverage, many housing enterprises optimize their balance sheets by reducing borrowing and controlling land acquisition. Until 2021, the leverage ratio of the whole industry generally showed a downward trend. However, since 2022, affected by repeated epidemics, supply cuts and other factors, the sales of housing enterprises have fallen sharply, and the return and cash holdings have dropped significantly. The "stepping on the line" housing enterprises have a tendency to expand.

　　According to Cree’s statistics, from the classification of sample real estate enterprises, the number of real estate enterprises stepping on the line has increased significantly since the middle of 2021, and the proportion of green housing enterprises in the first half of 2022 has dropped from 42% at the beginning of the year to 32%; The proportion of yellow, orange and red housing enterprises has risen, and the proportion of red housing enterprises has increased year by year, from 7% in mid-2021 to 17% in mid-2022.

　　At the same time, there is the problem of excessive contraction of financial institutions. Some financial institutions will require that the balance of interest-bearing liabilities of "red-file" enterprises should not be increased, which is misunderstood as that banks are not allowed to issue new development loans. After the enterprises pay back the loans, the newly started projects that should have been reasonably supported will not get loans, which has also caused some enterprises’ capital chains to be tight to some extent.

　　Last year, industry suggestions for fine-tuning the "three red lines" began to appear. For example, Sheng Songcheng, former director of the Survey and Statistics Department of the People’s Bank of China, suggested in April last year that the deleveraging cycle should be appropriately extended without changing the goal of deleveraging policy, including appropriately adjusting the three red lines and loan concentration assessment requirements, so as to gain time for the industry to respond to the epidemic.

　　At the beginning of last year, there was market news that banks had informed some large-scale high-quality real estate enterprises that the relevant M&A loans were no longer included in the "three red lines" related indicators for the debt-bearing acquisition of insurance enterprise projects. However, the "third line and fourth gear" is still an important criterion for financial institutions to judge housing enterprises.

　　Experts interviewed in the industry believe that the "three red lines" standard will be fine-tuned, and it is expected that the requirements of the red line will not change. It may be the same as the loan concentration, extending or setting the transition period, weakening different gears, and increasing the tolerance for debt growth. The requirements for land acquisition and cash flow will also decrease. As a result, some enterprises will have certain leverage space.

　　Yan Yuejin, research director of Shanghai Yiju Real Estate Research Institute, believes that mortgage concentration and three red lines will continue to be implemented, and the overall reform idea is still in line with the long-term mechanism of real estate financial management, but it will be combined with short-term and medium-and long-term work. At present, the short-term emergency policy will be emphasized, so the concentration of mortgage and the three red lines will be relaxed or buffered.

　　Liu Shui said that reasonably extending the transition period of the real estate loan concentration management system and improving the parameter setting of the "three-line and four-file" rules of housing enterprises will give housing enterprises a relaxed financing environment and reduce the pressure of financing and debt. On the one hand, extend the transition period of real estate loan concentration management system, reduce the credit constraints of banks, and provide loose conditions for banks to support real estate financing. On the other hand, according to the actual situation of the industry, flexibly adjusting and perfecting the parameter settings of "three lines and four gears" and reducing the requirements for housing enterprises can reduce the pressure on the operation, financing and debt of housing enterprises.

　　The market is expected to go out of the trough.

　　"The industry’s debt structure is highly diversified, and financial liabilities only account for 31%, of which bank development loans account for 14%, domestic and foreign bonds account for 9%, and non-standard financing accounts for 8%; The rest are mainly 30% of the upstream and downstream enterprises, 32% of the individual house payment in advance, and 7% of the taxes and fees delayed. " Zou Lan said at the press conference.

　　Real estate has a systematic impact on economic development and risk prevention and control. The Central Economic Work Conference made it clear that to effectively prevent and resolve major economic and financial risks, it is necessary to ensure the stable development of the real estate market, do a solid job in ensuring the delivery of buildings, people’s livelihood and stability, meet the reasonable financing needs of the industry, effectively prevent and resolve the risks of high-quality head housing enterprises, and improve the balance sheet.

　　Since 2022, in response to some adjustments in the real estate market, financial management departments have made efforts from both supply and demand to promote the smooth operation of the real estate market. With the gradual emergence of relevant policies, the financing environment of the real estate industry, especially high-quality housing enterprises, has improved significantly.

　　Zou Lan introduced that from September to November 2022, real estate development loans increased by more than 170 billion yuan, an increase of more than 200 billion yuan year-on-year. In the fourth quarter of 2022, domestic real estate corporate bonds issued more than 120 billion yuan, a year-on-year increase of 22%.

　　"Recently, many banks have signed a huge amount of strategic credit cooperation with real estate enterprises, but they are all thunder and rain." A person from the investment banking department of a brokerage firm who has been tracking the real estate sector for a long time said that banks may delay the landing on the grounds that the concentration of real estate loans has been relatively high. If the action plan is followed up, it may clear the way for financial institutions such as banks to provide support to the real estate industry.

　　Yuan Hao, an analyst in the real estate industry of Shenwan Hongyuan, believes that improving the "three lines and four files" rules for 30 pilot housing enterprises indicates that the scope of the "guarantee subject" will be further expanded, and the debt growth ceiling of the "four files" housing enterprises will be optimized, especially the green file housing enterprises may have more room for expansion at the debt end, and the subsequent green file housing enterprises will be more active in land acquisition and help the sales increase steadily.

　　Lian Ping, chief economist and dean of the research institute of Zhixin Investment, believes that in 2023, driven by stronger policies, the real estate market is expected to gradually step out of the "trough" in the second half of the second quarter, and key cities will take the lead in stabilizing and rebounding. The growth rate of real estate sales, land acquisition and investment throughout the year is marginally improved compared with that in 2022. At the same time, a series of factors such as improved demand, improved employment environment, accelerated repair of service consumption, increased support for boosting policies and low base will promote a significant rebound in social consumption.

AC Milan starters: 16- Maignan, 19- Teo-Hernandez (81′ 5-Barro-Toure), 23- Tomori (81’24- Kyar), 28- Malik-Jaffe, 2- Calabria, 8- Tonali (81′ 32-Pobega), and 20-10.

1,76 people (one of the favourites to win the championship. If Harris performs better, he will still have the strength to win the first place)

2. Bucks (every year is not bad, Brother Alphabet has evolved again, and his performance is still excellent, but the first three problems are not serious)

3, Cavaliers (Garland is excellent, Mitchell’s joining is worth looking forward to)

4, Celtics (last season’s runner-up, Rex Rabbit Brown just needs to be steady)

5. Eagle (Blowing Yang Murray cappella, the combination of the new Big Three, is quite optimistic about this young man Okongwu)

6, Bulls (Azan’s middle distance is steady, Raven’s play is the factor that determines the team’s upper limit, and there is definitely no problem in the playoffs)

7. Nets (Durant Owen is full of strength and appreciation, but the Nets defense is slightly poor, and there is no good chemical reaction. Simmons’ shooting is really worrying. I hope the Nets can fight for some gas this season)

8. The Heat (Rebahiro is steady every game, and there are the star Butler and veteran Lori. Although they don’t like Butler’s way, the Heat can’t be underestimated)

9, Raptors (maybe many people think that Raptors are given a low price, but this is the position of Raptors in my heart. I don’t think Raptors are fierce and will definitely play the play-offs)

10, Knicks (Barrett is gradually growing up, Miro’s inside line is also playing well, and flattening is also full of impact)

11. Wizards (the contract is a bit bigger than the boss’s, and if Poseidon is in good condition, he can enter the play-offs)

12. Hornets (it shouldn’t have been this position, and at worst, it would have played a play-off. Unfortunately, bridges can’t play, and three goals have just been injured. It’s estimated that this season is a waste)

13. Magic (Banchero has great potential, and Cole Anthony and Wagner are playing more and more mature, but they are still too young to compete with most teams, but they may play a few good games by the impact of youth)

14. Pacers (On the 6th show, Marceline did play OK, and Turner’s ability value showed a downward trend. Let’s compete for zebra this season)

15. Pistons (bagley is injured, Sadikbe is OK but unstable. Personally, I think Cunningham has a little water, which is far from Hanako’s, and it is not like the second place in the current session)

What do you think of the ranking in the East in the new season? Welcome to discuss in the comment area.

Hangzhou next door is out of plums today. Is Shanghai this year?

Today is another day of "full heat". At 12 o’clock in the Shanghai Central Meteorological Observatory, a high -temperature yellow warning signal: Affected by the high pressure of the Western Pacific subtropical high pressure, it is expected that the highest temperature in the central urban area, Jiading, Minhang, Qingpu, Songjiang, Pudong, and Baoshan will exceed 35 ° C.

In the case of one, since June 22nd to today, there have been 3 high temperature days in Shanghai. According to the data released by the Shanghai Central Meteorological Observatory, the next week, Shencheng will also be on the edge of a subtropical high pressure. The highest temperature frequently impacts the high temperature line of 35 ° C, which is a week when the heat wave rolled.

Not only that, the good rainfall is going to "let the pigeons"! Dr. Rui Rui, the chief service officer of the Shanghai Meteorological Bureau, said that at present, the rain belt of Jiangnan will be lifted north next week, and the distance between the north is still very high. I am afraid that the rainfall next week will drift away again.

Why is Meiyu so "weird" this year? High temperature+rainy rain, is it the legendary "dry yellow plum"? In fact, in meteorology, there is no saying of "dry Huangmei". Similarly, the nouns such as "plum" and "empty plum". Wu Rui explained that this year’s Meiyu is "atypical Meiyu". Because the Jiangnan rain belt this year is relatively south, Shanghai is on the edge of the rain belt during this time. Over the city, Shencheng came to the control of the subtropical high pressure, and it was sunny and hot.

In the sense of meteorology, there is no "dry Huangmei", only "withered plum" and "empty plum". Wu Rui introduced that "withered plum" refers to the rainy date and the amount of precipitation on the rainy day, and when the rainfall is more than half lower than in previous years, it is called "withered plum"; Few, only a few times.

Hangzhou next door has announced that Mei has been announced today, so when will the "atypical Meiyu" in Shanghai go this year? Is it "dry plum" or "Kongmei" this year? It is also necessary to wait for the subsequent rain belt to judge again.

But it is certain that high temperature will last for a while. According to predictions, the lowest temperature next Monday and two cities will start from 28 ° C, and the maximum temperature will reach 35 ° C.