Mid-Autumn moon cakes are funny again: crayfish and hairtail are used as moon cake fillings.
Crayfish moon cake.
"Expression Pack" moon cake.
Dark moon cakes.
"Nothing to do" moon cakes.
It is getting closer and closer to the Mid-Autumn Festival. The reporter of Yangzi Evening News visited the market yesterday and found that there are many strange moon cakes in this year’s moon cake market. Crayfish and hairtail become mooncake fillings, online celebrity’s expression can be customized into mooncake skin, and the mooncake can be used as a dressing table after eating the box … … Will you choose these moon cakes?
Intern Li Yixin Yangzi Evening News All-Media Reporter Liu Yang
Let’s take a look
These "brain-opening" moon cakes
"Crayfish Moon Cake" became online celebrity this year.
When it comes to the most "online celebrity" moon cakes this year, it must be crayfish moon cakes. At the entrance of a snack shop of a chain brand on the street in Nanjing, many posters are hung to promote "lobster moon cakes". In Shanghai, time-honored brands including Shen Dacheng and Wang Baohe have launched spicy crayfish moon cakes and braised crayfish moon cakes. The price of a box of six varies from 80 to 90 yuan to more than 100 yuan, which can be mailed to Jiangsu, Zhejiang and Shanghai. Reservations are required.
Yangzi Evening News reporter saw that the appearance of lobster moon cakes is similar to that of Soviet-style moon cakes. After opening, several pieces of crayfish balls can be clearly seen in the middle, and the publicity pictures look quite attractive. So, is this seemingly wonderful taste really delicious?
After the interview, the reporter found that in the purchase evaluation of this moon cake, the voices of netizens are mixed. Some people think that the taste is very good, especially the shrimp ball stuffing inside, which has the flavor of crayfish and is worth a try. Some people feel that the taste is average, just experience it, and it is not advisable to eat more. In fact, most people follow the trend of "online celebrity" to buy them. People are tired of eating thirteen-fragrant and spicy crayfish, and they are rushing to try them.
Coincidentally, there are also moon cakes with hairtail and salted fish sold online, which also use water products as fillings. However, what is the market acceptance of these two models? At present, the sales volume is not ideal. In addition, there are bird’s nest moon cakes, black wolfberry moon cakes, foie gras moon cakes, etc. This year, all the ingredients you want can be made in the moon cakes.
The "online celebrity emoticon pack" is on the moon cake skin.
Every year in the moon cake season, there will be innovations in various fillings, but there are still many articles on moon cake skins this year.
Not long ago, Crystal, a star, took a selfie with a rose moon cake. The dough of this moon cake was made in the shape of a rose, and it was red, which was called beautiful by netizens. In fact, a chain coffee brand also sold similar moon cakes this year. A five-color, red and yellow skin was made into the shape of a rose, which was placed on a plate like a blooming flower with a high value.
The expression packs of wild girls are now circulating all over the internet, but have you ever seen the expression packs on moon cakes? The reporter saw a mooncake package in an online shop, and its mooncake shapes are all popular expression packs in Weibo — — God bothers the dog, Minister Kumamoto, Meng Forced Face and online celebrity Frog. The store told reporters that the biggest feature of their products is that their brains are wide open. Now the use of expression packs is very common, and many young people who follow the trend will like it.
This year’s popular mooncake crust also has a long history of iced mooncakes, which originated from bread cakes in taipan, Hong Kong. The crust is made of glutinous rice flour and flour, and there is no oil. Usually it should be refrigerated and frozen, and it is refreshing to eat in summer.
Don’t throw moon cakes after they are packaged! The gift box can be reused.
Once upon a time, the over-packaging of moon cakes was repeatedly criticized. This year, reporters also saw that there was less over-packaging, but some interesting packaging actually increased.
In addition to dark moon cakes, the moon cake gift box launched by Hilton Wanda Hotel this year is especially attractive to girls. After eating the moon cakes, the gift box can become a dressing table, which can not only set up a mirror, but also cascade small drawers with pull rings. Another moon cake box was made into a desk storage box, and the blue classical meticulous painting pattern is also quite tasteful.
Another moon cake produced by the hotel abandoned the paper packaging box and chose a non-woven handbag. After eating the moon cake, the handbag can continue to be used. Other moon cakes tend to be "luxury" on the box.
A moon cake called Diablo also attracted some male consumers. Mr. Liu, an IT practitioner, said that he bought this moon cake because of its appearance. Its gift box packaging is also very strange, making it look like a shining moon. It is said that the design concept is to present the bright moon in dark style.
Selling creativity, this mooncake is called "Nothing to do"
A few days ago, Miss Lu, a white-collar worker, exposed a moon cake sent by a friend in a circle of friends, named "Nothing to do". There are three big black letters "Be sincere" written on the white handbag, and a row of small characters reads "Mid-Autumn Festival cookies with nothing to do when you are full", which contains nine moon cakes with different flavors. The most special thing is that the attached gifts are some stickers printed with the words "for you", "I’m full" and "nothing to do" in various colors.
In addition, there is red paper that can be folded into a mooncake box, which can be folded and packaged by the buyers themselves, and then the mooncakes are put into it and given to relatives and friends with corresponding stickers. According to Miss Lu, this mooncake was bought from the Internet. It is said that it was created by a media person with the name "nothing to do" because happiness means "nothing to do".
The Yangzi Evening News reporter learned that creative mooncakes like this have emerged in an endless stream in the past two years, especially on some platforms in Wechat business. For example, "Luo Ji Thinking" once launched a "true love moon cake". Compared with ordinary moon cakes, this kind of moon cakes sell more creativity, and the audience is more fans of the platform.