Returning to the rational capital market, the new energy vehicle projects are more carefully evaluated. The latest one that is favored is Geely Automobile’s new energy brand.

On February 13th, Krypton Motor announced the completion of $750 million Series A financing, with a post-investment valuation of $13 billion. This round of financing was invested by five eco-partners: Amnon Shashua, founder and CEO of Autopilot Technology Company Mobileye, Contemporary Amperex Technology Co., Limited, Yuexiu Industrial Fund, Trading Fund and Quzhou Xin An Zhi Creation Fund.

According to Krypton, the funds raised this time will be mainly used for research and development of Krypton products and technologies, global business development and user experience improvement. The five companies participating in the investment have core competitiveness in intelligent driving, power batteries, innovative materials, high-end equipment manufacturing, etc., which will help the company to further innovate and develop in the upstream and downstream of the industrial chain.

Founded in March 2021, Krypton is different from the traditional car-making and new power model. It not only relies on the industrial base and global resources accumulated by Geely Holding Group for 36 years, but also quickly builds a complete pure electric intelligent ecosystem. These two advantages make Krypton favored by the capital market at the beginning of its establishment.

According to Sky Eye Survey, in August 2021, Krypton completed the Pre-A round of financing, which was led by Intel Capital Strategy, followed by Contemporary Amperex Technology Co., Limited, Bili Bili, Hongshang Group and Boyu Investment, with a total investment of 500 million US dollars, accounting for about 5.6% of Krypton shares after the investment. After the A round of financing, the total shareholding ratio of five investors in Krypton rose to 6.15%.

Contemporary Amperex Technology Co., Limited participated in two external financing. On the one hand, Contemporary Amperex Technology Co., Limited, as the number one power battery company in the world, can provide the most advanced technical products for Krypton and ensure a stable supply; In addition, Contemporary Amperex Technology Co., Limited also holds more market share by binding auto companies.

In August, 2022, Krypton announced that the 009 model will be the first model of Contemporary Amperex Technology Co., Limited Kirin battery technology, and the 001 model will also launch a version equipped with Kirin battery. This battery technology improves the cruising range of vehicles through structural innovation. It is reported that the cruising range of Krypton 001 can reach 1000 kilometers. At that time, Krypton also signed a five-year long-term strategic cooperation agreement with Contemporary Amperex Technology Co., Limited.

In addition, intel capital and Amnon Shashua are also partners in krypton industry, and the latter is the founder and CEO of the self-driving company Mobileye. The automatic driving assistance system of the existing models of Krypton has been developed in cooperation with Mobileye. In January last year, Extreme Krypton also announced that it would further deepen its strategic cooperative relationship with Mobileye. The two parties plan to jointly launch the world’s first consumer-grade intelligent driving electric vehicle with L4 intelligent driving capability in 2024.

The completion of the A round of financing this time also represents that the capital market remains enthusiastic about the high-quality standards of the new energy automobile industry, and it is also optimistic about the long-term development model.

Interface News previously reported that many auto industry analysts believe that due to the increase in economic uncertainty, even the popular track of new energy vehicles, investors have become more cautious and more conservative about investment in the middle and late stages.

"Investors have gone through the process from investing in’ wide’ to investing in’ fine’. Previous investment and financing tend to do early investment and track verification for a wide range of targets; After the business model gradually matures, investors will be more selective and will focus on the good head targets with good growth and clear return on investment. " An industry insider told the interface news.

Krypton can quickly gain a foothold in the highly competitive new energy vehicle market, and at the same time gain 750 million US dollars in Series A financing. Its unique feature is that it is more thoroughly transformed than ordinary traditional automobile companies, operates in the way of Internet technology companies, and establishes new user relationships, which can continue to evolve according to user needs and creativity, and achieve equal integration between enterprises and users.

In addition, the global layout of Geely Holding Group in the fields of intelligent cockpit, intelligent driving, intelligent network connection, vehicle-mounted chips and low-orbit satellites has also helped the company to quickly build a full-stack self-developed pure electric intelligent technology ecosystem, and its products have obvious advantages in intelligence, handling performance, power generation and safety.

The first model, Krypton 001, broke the traditional thinking of cars and SUVs, and adopted the design of hunting coupe to support the brand tonality in another way; The second model, Krypton 009, subverts the tradition and redefines the luxury MPV from the perspective of users. Brand direct marketing system, extreme krypton energy, online community and other aspects have also brought users a full-service experience to meet diverse needs.

At present, there are more than 270 offline stores, ranking among the first echelon, and the innovation force is the fastest. A variety of store types, such as Krypton Center, Krypton Space and Krypton Delivery Center, bring users a more fashionable, more compact and more scientific lifestyle.

The self-built charging station of ZEEKR Power of Krypton Energy has accumulated 620+ stations in nearly 120 cities across the country, among which the number of extremely charging stations has exceeded 200, which makes Krypton Energy the first in the industry in the number of charging stations with a peak power of more than 360kW per gun.

As of January 31, 2023, the cumulative delivery volume of extreme krypton brand has exceeded 80,000 vehicles, creating the fastest delivery record for new forces. In 2023, Extreme Krypton plans to launch two new products to enrich the product matrix and double the delivery of new cars; By 2025, the planned sales volume of Krypton will reach 650,000 units, ranking the top three in the world in the market share of high-end electric vehicles.

With the rapid iteration of various products and the improvement of delivery volume, the extremely stable supply chain and strong bargaining power of suppliers have driven the scale effect to appear. At the same time, the utilization rate of krypton factory will also be improved, and the depreciation expense will be diluted, thus realizing the annual gross profit increase at the manufacturing end.

It is worth mentioning that new energy vehicles have entered the "knockout" stage, and some auto companies have exchanged prices for sales to expand the market share. However, Krypton believes that the price war will have an impact in a short time, but it will not affect the development space of Krypton in the long run.

The main products of Krypton focus on the luxury market, and the scale of this market will continue to increase in the future. According to the data of the Federation, the overall sales volume of the luxury car market in 2022 was 3.09 million, a year-on-year increase of 6%. Among them, the traditional luxury car market declined by 4% as a whole, while the new energy luxury car market increased by 49% year-on-year. 　

Moreover, the trend of increasing purchases will further promote the development of the luxury market. According to McKinsey’s survey, over 80% of consumers with existing models of more than 200,000 choose luxury models of more than 200,000 when purchasing. According to statistics, users from Mercedes-Benz, BMW, and Audi brands account for 32% of the total number of users who have purchased 001.

As a global technology enterprise, Krypton will accelerate the pace of globalization. This year, it will take the lead in landing the European strategy, create value in the international mature automobile market, and show the advanced and forward-looking nature of China Automobile Company in the luxury intelligent pure electric circuit.

At the capital market level, Krypton is preparing for an independent listing. In December 2022, Geely Automobile announced that it had submitted a draft registration statement for possible IPO to the US Securities and Exchange Commission on December 7 according to confidentiality standards. At present, the US IPO plan is still in progress.

Krypton has become an important representative of Geely’s transformation in the direction of new energy. Gui Shengyue, CEO of Geely Automobile Holdings Co., Ltd. said that the success of this A round of financing fully proved the profound accumulation and development strength of Geely Automobile in the field of intelligent electrification.

"Taking this as an opportunity, Geely Automobile will transform into electrification, intelligence and globalization more firmly and quickly, continuously increase its market share, and fully enter a new era of intelligent electric Geely development."

According to the data of the Federation, in 2022, China’s new energy automobile industry grew explosively, with production and sales of 7.058 million vehicles and 6.887 million vehicles respectively, up by 96.9% and 93.4% respectively, and the market share reached 25.6%. Under the wave of new energy, Geely has accelerated the transformation to electrification and formulated clear strategic planning objectives.

At present, Geely’s new energy transformation has achieved remarkable results. It has built an electrification system with the parallel development of pure electricity, hybrid, power exchange and methanol. It already owns a number of new energy automobile brands such as Geometry, Extreme Krypton, Extreme Star, Ruilan, Lotus and Radar, and the price distribution range is wide.

According to official data, in 2022, the cumulative sales volume of Geely Automobile’s new energy reached 328,700 vehicles, and the annual new energy penetration rate was about 23%, which was three times higher than that in 2021, far higher than the industry average growth rate, and the new energy penetration rate in a single month has repeatedly exceeded 30%. In 2023, Geely Automobile Group set the sales target at 1.65 million vehicles, among which the sales target of new energy vehicles increased by more than 100% compared with the total sales achieved in 2022.

On February 4th this year, CEO Gan Jiayu of Geely Automobile Group announced at the internal annual business meeting that Geely brand will officially release the "Geely brand new energy strategy" at the main venue of Hangzhou Asian Games on February 23rd, and launch the Geely brand high-end new energy series, the first intelligent electric product in this series will also usher in the world premiere.

Yang Xueliang, senior vice president of Geely Holding Group, said during the interview that the high-end new energy series has three power forms: pure electricity, plug-in hybrid and extended-range hybrid. The new series will adopt a brand-new design language and intelligent configuration, and emphasize the direct connection of users in operation.

With the launch of the new series, Geely Automobile will be strengthened in the new energy market of 200,000 to 300,000 yuan. It can be expected that Geely Automobile, which is more determined to transform into an electrified route, will still be the leader in the new era.

The city gate is on fire, and the fish in the pool are affected!

On September 10th, Li Jiaqi’s comments on consumers overturned in the live broadcast room, wave after wave. Although Li Jiaqi later apologized in tears, the heat has not dissipated yet.

As another protagonist in the incident, Hua Xizi, a beauty brand with goods in Li Jiaqi, was caused by a comment made by a consumer in the live broadcast room: Hua Xizi is getting more and more expensive.

Some serious netizens calculated carefully that this eyebrow pencil 1g is equivalent to 1.5g of gold, and quipped that Flower West is more expensive than gold.

Subsequently, Hua Xizi was also sent to the forefront, and public opinion directly baked Hua Xizi on the fire, just like an ant on hot bricks.

Previously, Hua Xizi had been very calm and did not respond to the overwhelming pressure of public opinion.

Xinpinlve Finance thought that Hua Xizi would remain silent, and with the Li Jiaqi rollover event over, he would continue to make a fortune with silence. When the enterprise encounters a public relations crisis, silence is also a common public relations handling method.

01 Hua Xizi apologizes for overturning.

Surprisingly, Hua Xizi sent an apology letter on the official Weibo on September 19th, saying that he sincerely apologized to everyone, and said that he had received great attention from the whole network in the past week, and he was sincere and fearful, and used a very puzzling word: at a loss.

Hua Xizi thought that this letter of apology would be accepted by netizens, and then they would be forgiven. However, what is embarrassing is that this letter of apology overturned, which soon attracted a voice of doubt.

Because Hua Xizi spent half of his apology letter promoting the brand, such as introducing the brand story, emphasizing that he is a China brand, and promoting his good products and good quality.

Many netizens believe that Hua Xizi’s letter of apology lacks sincerity, and it is more like taking the opportunity to market, completely avoiding it, and not answering the questions that the outside world is more concerned about.

The new product strategy sums up a sentence: Hua Xizi, it’s okay not to apologize, but to apologize is even more fierce. From the perspective of corporate public relations, this is an unqualified apology letter.

Founded in 2017, Huaxizi, headquartered in Hangzhou, with the brand concept of "Oriental make-up, using flowers to raise makeup", took only six years to counterattack the development of head players with adult income of more than 4 billion yuan, and the results are worthy of recognition.

Hua Xizi focuses on the concepts of domestic products, national trends and oriental aesthetics, and grasps the traffic password and the golden period of live broadcast with goods. It is also deeply tied with Li Jiaqi. According to statistics, the sales with goods in Li Jiaqi account for 40% of the sales of Hua Xizi Tmall.

It can be said that Hua Xizi can have today’s development achievements and become Li Jiaqi, but now he is accidentally hit by the rollover incident in Li Jiaqi, which can also be said to be a defeat in Li Jiaqi.

From an objective standpoint, Hua Xizi was greatly affected by this incident. He must stand up and honestly face consumers, sincerely apologize, and respond positively to the concerns of netizens, such as the expensive products, why they are expensive, and what kind of experience they can bring to users.

Hua Xizi should use practical actions to dispel consumers’ doubts, regain consumers’ trust, win back market reputation and repair the negative brand reputation.

Domestic beauty brands, including Hua Xizi, have chosen the differentiated play style of small package, small capacity and low price from the very beginning, but today’s domestic beauty brands are getting smaller and smaller, and the price remains the same or the price increases, which is actually a disguised price increase.

Faced with the rising price of raw materials, the upward development of its own brand and commercial returns, Hua Xizi will encounter various problems and accidents in the development process.

New product strategy financial advice, Hua Xizi should constantly optimize the product system, launch high-end series products or brands, and boldly tell consumers that this product is expensive, but it is worth the money.

What else should we pay attention to? ????????????????

However, in the view of New Product Finance, whether it’s the topic that domestic beauty products are becoming more and more expensive caused by the rollover in Li Jiaqi, or what should we pay attention to behind Hua Xizi’s apology for the big rollover? Thinking about what?

*, from the perspective of brand development, it is the only path and growth logic for all China brands, including Hua Xizi, to develop in turn, from China manufacturing to domestic brands and then to China brands.

Made in China is the era of OEM, domestic brands focus on the domestic market, while China brands will accelerate to the world in the future.

Second, from the consumer’s point of view, from low to high, it is product quality (the standard of product qualification), product quality (the standard of both product quality and quality), and corporate brand (brand trust, brand premium and brand value), which corresponds to the fact that consumers are willing to pay the fees corresponding to brand value.

According to Maslow’s hierarchy of needs, people’s needs go up from the bottom of the hierarchy, namely, physiology (food and clothing), safety (job security), social needs (friendship), respect and self-realization.

Nowadays, the consumption demand, consumption psychology and consumption concept of domestic consumers are accelerating the iteration, and the demand is different, but there is one thing in common: consumers are always willing to pay for the goods they think are valuable.

Third, from the commercial development stage, China brands, including domestic beauty cosmetics, are accelerating their rise and competing fiercely in the domestic and international markets.

In the past, made in China and China brands were labeled as cheap, so domestic products should be cheap. Now, with the rise of China brands, high-end brands in China and even luxury brands in China will appear in all walks of life.

Correspondingly, the price of products will naturally rise, and consumers are also changing their cognition at the same time, recognizing the brand value of China from the bottom of their hearts.

According to New Product Finance, China brands should tear off cheap labels, and Huaxizi should live up to their expectations, need brand accumulation, grow for a long time, and stand the market test.

At the same time, the upward development of China brand is also a process of consumer education and cognitive change, and it is a lasting process.

Consumers also need to re-recognize the brand of China, which is constantly breaking through and developing, recognize and recognize that the brand of China is not the same as in the past, and accept higher prices.

Fortunately, China brand is accelerating to win consumer recognition, and there are two representative industry cases.

* A case is the new energy automobile industry. Ideality and Weilai, two new car-making forces, have torn a hole by virtue of their strength, stood out from the crowd and won the recognition of consumers and the market.

The second case is the mobile phone industry. Now Huawei Mate series mobile phones have returned strongly, directly confronting Apple and regaining the market share of high-end mobile phones lost in recent years.

Philip kotler, the father of modern marketing, once said, "Treat people sincerely and serve them honestly". Ye Maozhong, a famous advertising master, once said, "Brand is built around people’s hearts".

In a word, whether it’s Li Jiaqi’s comment on the rollover incident or Hua Xizi’s apology for the rollover incident, the strategy to resolve the crisis is very simple, and the key lies in two words: honesty and people’s heart.

　　Chinanews. com client Beijing December 21 ST (Reporter Shangguan Yun) Time goes by and the stars move. In a blink of an eye, another winter solstice is coming. Among the 24 solar terms, it is a very special one, which was also called "sub-year-old" in ancient times.

　　Up to now, the winter solstice occupies an important position in people’s minds, and the discussion about it has never stopped. Eat jiaozi and Tangyuan … … For many people, coming to a food that belongs to the winter solstice at this time also represents the expectation of the Spring Festival reunion in the near future.

　　Is it a festival?

　　The winter solstice is one of the 24 solar terms, also known as "Winter Festival" and "Happy Winter". It is also said that it is both a solar term and a festival. In the Zhou Dynasty, it was New Year’s Day, which used to be a very lively day.

Data Map: On the occasion of the winter solstice, a traditional festival in China, the staff of Funiu Mountain Ski Resort in Luoyang, Henan Province, used tens of thousands of jiaozi pieces to spell out a giant colorful jiaozi with a length of 7.32 meters and a width of 3.66 meters to welcome the traditional festival. Photo by Wang Zhongju

　　In ancient books, it seems that we can also find evidence that the winter solstice is a festival. It is recorded in the literature: "The sun is shining on the winter solstice, and the monarch is long, so congratulations … …" In other words, people originally celebrated the Winter Solstice Festival to celebrate the arrival of the new year.

　　The winter solstice as a festival originated in the Han Dynasty and flourished in the Tang and Song Dynasties. However, the first month of the Zhou calendar is November in the summer calendar, so the first month of the Zhou Dynasty is equal to November now, and there is actually little difference between worshipping the New Year and greeting Dong.

　　However, some scholars believe that strictly speaking, the winter solstice is not a festival. Wang Juan, a folklore expert, said, "This solar term appeared very early, and the way of celebration also appeared earlier, but it can’t be simply equated with the festival we are talking about now."

　　"In ancient times, many important activities were held on the Winter Solstice, with rich contents, but different places celebrated in different ways, with great differences." She explained that the usual folk activities probably include sending shoes to the elders, "counting nine" and drawing pictures to eliminate cold.

　　Wang Juan said, "There is a saying that Confucius will be sacrificed at the Winter Solstice, and there will be a grand ceremony, but this is not a celebration in the general sense. Therefore, the winter solstice is still different from the traditional festival New Year that we are talking about today. "

　　As a "sub-year-old" winter solstice

　　Aside from the discussion about whether it is a festival, the winter solstice is indeed a special existence among the 24 solar terms. It is at the time when yin qi rises and yang qi occurs, and it is also the starting point of traditional calculation of twenty-four solar terms.

Data Map: On the day of the "Winter Solstice" solar term, the business of an old-fashioned mutton restaurant in Chongqing was booming, and many citizens queued up for supplements. Some citizens also bought mutton and stewed it themselves. Photo by Zhou Yi

　　In the concept of the ancients, the winter solstice is in the season of replacing the old and the new, which naturally has extraordinary cultural significance. Many customs and ceremonies in the winter solstice festival come from people’s feelings about this season.

　　It is recorded in the Book of the Later Han Dynasty: "Before and after the Winter Solstice, a gentleman lived quietly, and a hundred officials refused to listen to politics, choosing auspicious days and then saving trouble." On this day, the imperial court will have a holiday and rest, and have a "quiet life" festival happily.

　　Later, during the Spring Festival, ancestor worship, family dinners and other customs often appeared in the winter solstice. The winter solstice was once called "small year", which shows its importance. During the Wei, Jin and Six Dynasties, the winter solstice was called "sub-year-old", and people should pay homage to their parents and elders.

　　After the Song Dynasty, the winter solstice gradually became a festival to worship ancestors and gods. In the folk, the scale of ancestor worship is much smaller, and people are more likely to follow some appropriate customs, such as eating wonton, red bean rice and so on.

　　Solar food, not just to satisfy taste buds.

　　"A hundred miles of different winds, a thousand miles of different customs." The significance of the winter solstice to people is not just a time node.

　　It was mentioned in an article that people in Suzhou in the Qing Dynasty paid the most attention to the Winter Solstice Festival. On the day before the Winter Solstice, relatives and friends fed each other holiday food, and people carrying baskets and boxes filled the road, commonly known as the "Winter Solstice Plate".

　　The seasonal food of Suzhou Winter Solstice is the Winter Solstice Ball, which is made of glutinous rice flour and wrapped with sugar, meat, vegetables, fruits, pea paste and shredded radish. People use it to worship the first stove and feed each other as a festival gift.

Data Map: The picture shows the Five Blessingg Dumpling Banquet to welcome the winter solstice. Photo by Han Zhangyun

　　Most northerners are used to eating jiaozi at this time, while some places in the south are willing to have a bowl of glutinous rice balls. After the winter solstice, it is the time when the sun is shining. Green is easy to remind people of spring. Some places will deliberately eat some green vegetables at this time to show that they are in line with the weather. In the cold winter, they are looking forward to the early arrival of the season of birds and flowers.

　　Therefore, whether we eat jiaozi or wonton, what people care about is not the satisfaction of taste buds.

　　From the ancient name of "sub-year-old" to the winter solstice night, which is often mentioned today, I am afraid that everyone pays so much attention to this ancient solar term because it always appears at the end of the year and is no longer far away from the Spring Festival reunion.

　　"After eating the winter solstice noodles, a line grows a day." After the winter solstice, as time goes by, the days get longer, the nights get shorter, and the footsteps of spring get closer.

Group photo of participating players

After five days of fierce competition, on the evening of January 20th, the 2020 "Upstream Genius Cup" jointly sponsored by Upstream News and Chongqing Genius Football Club decided the champions of all age groups. Tiangong School narrowly beat Chongqing teenager 5:4 to win U8 group championship, Nankai Primary School beat Chongqing Shan Ying in a penalty shootout to win U10 group championship, and Shanxi Frontier beat Beijing Dawei 2:1 to win U12 group championship.

At 5 pm on the 20th, the sky was getting dark and the temperature dropped suddenly, but it was hot in the 8D air football park in Yubei District. The 2020 "Upstream Genius Cup" which started on the 16th entered the final competition.

In the U8 Group Finals of Five-a-side, the reporter from chongqing morning post, the upstream news, met the children of Tiangong School who had been interviewed before, and they printed their nicknames on the back of their jerseys, which left a deep impression on the reporter.

In the final, the "alien" Mao Yilin, who had previously staged a five-dollar drama, still performed well, leading the team to a 5:2 lead in the second half. The Chongqing teenager chased two goals before the end of the game, but still lost 4:5.

In the end, Mao Yilin raised the championship trophy on behalf of Tiangong School, and he was always shy and generously shouted "Xiongqi" to the reporter’s camera.

U10 final scene

Subsequently, the finals of U10 and U12 of the eight-person system also started at the same time. In the U10 final, Chongqing Shan Ying, who was mainly composed of students from Cave Primary School in Shapingba District, took the lead at 1:0 in the first half. However, Nankai Primary School equalized the score by taking advantage of the set-pieces in the second half, and then the competition between the two sides was fierce, and finally the game was dragged into a penalty shootout.

In the end, Shan Ying missed two goals, while Nankai Primary School made five free throws, and finally won the U10 championship.

As one of the most influential youth brand competitions in China, the 2020 "Upstream Genius Cup" not only attracted more than 30 local teams, but also attracted 8 teams from other provinces and cities such as Beijing, Taiyuan and Changchun.

U10 champion receives the prize.

In U12, the oldest group, the final was played between two foreign teams. The frontier club from Taiyuan, Shanxi Province was dominant, but the Beijing Dawei Club, which was mainly composed of students attached to Beijing Medical University, was also very tenacious.

In the first half, Tian Yichen, No.6 at the forefront of Shanxi Province, took advantage of a direct free kick to go to the next city. However, in the second half, he played a great defensive counterattack by the club, and was beautifully pulled back by captain No.7 Liu Jiashun. However, Tian Yichen scored twice with a long-range shot and finally helped the team win the championship. He was also named the best player in Group U12 of the 2020 Upstream Genius Cup.

After the game, Zhao Yindong, the captain of Shanxi Frontier, told reporters that it was his first time to come to Chongqing, and he was very happy to win the "Upstream Genius Cup" this time, hoping to come to Chongqing again in the future.

Zhao Yindong, captain of u12 of Shanxi Frontier Football Club, holds the championship trophy.

After the game, Guo Fei, general manager of Genius Club, told reporters that this year is the third time that the upstream Genius Cup was held. The original intention of the tournament was to hope that there would be a platform for communication between Chongqing and youth clubs all over the country. The previous two competitions attracted more than 100 teams from more than ten provinces and cities across the country, with more than 1,500 young players and coaches. This year, there were 38 teams participating in the upstream Genius Cup, with nearly 500 participants.

Guo Fei expressed the hope that the "Upstream Genius Cup" will be made into a nationally influential youth brand competition in the future, so that more children can show their football skills on this platform and make their own contribution to the development of youth football in Chongqing.

It is reported that the upstream talented football youth training camp jointly created by upstream news and talented football has been launched, and the winter vacation classes have been started one after another since January 11, offering foreign teachers’ preschool classes, junior high school special recruitment classes, basic classes and promotion classes for students of different levels aged 4-16. Parents of interested children can find the "Upstream Genius Football Youth Training Camp" page in the activity area of upstream news, make an appointment to participate in the experience and enjoy exclusive discounts.

Upstream News chongqing morning post Reporter Tang Hao Photography Hi-Tech

Please poke the upstream genius football youth training camp for registration.

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

　　BEIJING, Beijing, Oct. 31 (Xinhua) According to the previous examination announcements, today, the qualification examination for primary and secondary school teachers (written examination) will be held in 28 provinces in the second half of 2020. In recent years, due to the increasing number of applicants, the teacher qualification examination has attracted more and more public attention. What are the new changes in the teacher qualification examination this year?

　　Data map: The teacher gives homework to the pupils in the classroom. China News Service reporter Wang Zhongju photo

　　The qualification examination for primary and secondary school teachers in the second half of 2020 was held today.

　　The teacher qualification examination is held twice a year in most provinces, which is divided into the first half and the second half. In September this year, in the second half of 2020, the primary and secondary school teacher qualification examination (written test) started registration.

　　Judging from the previous registration announcements, the examination was held in 28 provinces, including Beijing, Tianjin, Hebei, Shanxi, Liaoning, Jilin, Heilongjiang, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Shandong, Henan, Hubei, Hunan, Guangdong, Guangxi, Hainan, Chongqing, Sichuan, Guizhou, Yunnan, Shaanxi and Gansu.

　　According to the news released by the Examination Center of the Ministry of Education, the written test time of this exam is October 31st.

　　In the past two years, the teacher qualification examination has been held twice a year, and the number of applicants for each examination is above several million. In 2019, the number of primary and secondary school teacher qualification examinations was nearly 9 million. Among them, in the second half of 2019, 28 provinces across the country participated in the unified examination, and the number of applicants was as high as 5.9 million.

　　Chu Zhaohui, a researcher at the Chinese Academy of Education, has previously analyzed the media about the high popularity of the teacher qualification examination in recent years. On the one hand, "holding a certificate" is a necessary condition for teachers to take up their posts. On the other hand, in recent years, the state has gradually required some teachers working in training institutions to obtain teacher qualification certificates.

　　As experts have said, in the past two years, a number of policies have been issued at the national level, requiring relevant primary and secondary school training teachers in offline and online educational institutions to obtain teacher qualification certificates. For example, in August 2018, the General Office of the State Council issued the Opinions on Standardizing the Development of Off-campus Training Institutions, which clearly stated that "teachers engaged in the training of Chinese, mathematics, English, physics, chemistry, biology and other disciplines should have corresponding teacher qualifications".

　　"It turns out that the teachers we understand are mainly teachers who teach in public schools. However, with the development of private schools and a large number of off-campus training institutions, the recognition and entry threshold for teachers’ qualifications are gradually being adjusted and improved." Chu Zhaohui said.

　　Data map: A teacher is in class. Photo by Wang Yahai

　　How to examine "prospective teachers" in the exam?

　　From the category, primary and secondary school teachers’ qualification examination includes: kindergarten teacher qualification examination, primary school teacher qualification examination, junior middle school teacher qualification examination, ordinary senior middle school teacher qualification examination, secondary vocational school cultural course teacher qualification examination, secondary vocational school professional course teacher qualification examination, secondary vocational school internship guidance teacher qualification examination.

　　According to the introduction of the primary and secondary school teachers’ qualification examination network of the examination center of the Ministry of Education, the written examination mainly examines the basic abilities that applicants should have in the teaching profession, such as ideological and political quality, educational concept, professional ethics, knowledge of laws and regulations, scientific and cultural literacy, reading comprehension, language expression, logical reasoning and information processing. Basic knowledge of education and teaching, student guidance and class management; To teach the basic knowledge of the subject field, the knowledge and methods of teaching design implementation evaluation, and the ability to analyze and solve practical problems in education and teaching by using the learned knowledge.

　　"From the content of written examination, kindergarten and primary school sections examine two subjects, namely comprehensive quality, knowledge and ability of teaching protection/knowledge and ability of education and teaching, while middle school sections examine three subjects, namely comprehensive quality, educational knowledge and ability and subject knowledge and teaching ability." Yang Feng, an expert in Huatu Education Teacher Program, analyzed the media. The teacher qualification examination is based on the principle of strictly controlling the entrance of teachers and attaches importance to the examination of the comprehensive ability of applicants.

　　Judging from the difficulty of the examination, Yang Feng said that in recent years, the difficulty of the teacher qualification examination has been increasing year by year. In addition to the conventional memorizing topics, the proposition angle of the understanding and application topics has become more novel and flexible, focusing on examining the candidates’ understanding ability and comprehensive application ability, with special emphasis on the examination of teachers’ innovation ability.

　　Data Map: Students spell out the words "Hello teacher" and love patterns in the playground to present Teacher’s Day. Photo by Meng Delong

　　What changes have taken place in this year’s teacher qualification examination?

　　— — These people can be exempted from the teacher qualification examination subjects.

　　On the eve of the registration of this teacher qualification examination, on September 4th, the Ministry of Education announced the Implementation Plan for the Qualification Reform of Primary and Secondary School Teachers for Education Postgraduates and Public-funded Normal Students. According to the requirements of the document, colleges and universities that recruit education graduate students and normal students at public expense can participate in the examination-free certification reform from 2021.

　　Colleges and universities that implement the examination-free accreditation reform should carry out the assessment of education and teaching ability for their education graduate students and normal students at public expense according to the classification of training objectives. Graduates who pass the assessment in 2021 and beyond can be exempted from taking part or all subjects of the national primary and secondary school teacher qualification examination based on the assessment results of education and teaching ability.

　　The Examination Center of the Ministry of Education also reminds that qualified education graduate students and normal students at public expense can take part in the assessment of education and teaching ability organized by the school, or they can voluntarily take the national primary and secondary school teacher qualification examination and apply for the corresponding teacher qualification.

　　— — The first half of the exam was postponed to the second half of the year.

　　In January this year, the registration of the qualification examination for primary and secondary school teachers in the first half of this year was launched in 26 provinces across the country. However, due to the epidemic situation, the examination originally scheduled for mid-March was postponed to the second half of the year. According to the regulations, the validity period of the written test scores and certificates that have been passed in the previous period is extended by one year.

　　In order to reduce the impact on candidates, seven departments, including the Ministry of Human Resources and Social Security and the Ministry of Education, issued the "Notice on Implementing the Phased Measures of" Taking Posts First, Then Verifying "for Some Vocational Qualifications in April, which stipulated that teachers in primary and secondary schools, kindergartens and secondary vocational schools should take the phased measures of" taking posts first, then verifying ".

　　— — Measures to prevent and control the epidemic situation of teacher qualification examination are deployed in various places

　　On the eve of this examination, the provinces participating in the examination announced the requirements for epidemic prevention in the examination room one after another. In addition to the temperature measurement before the candidates entered the examination room, some areas also required self-health monitoring 14 days in advance, providing negative reports of nucleic acid testing within 7 days, and filling in health commitment letters.

　　For example, Beijing Education Examinations Institute requires that all candidates who take this exam must provide a negative report of COVID-19 virus nucleic acid test within 7 days before the exam (after October 25th (inclusive)) when entering the examination room.

　　Zhejiang Education Examinations Institute requires that candidates must complete the application for Zhejiang "health code" two weeks in advance, and they must conduct health monitoring on their own from 14 days before the exam. If there is any abnormal situation, they should seek medical advice in time and report to the education examination institution at the place of registration. (End)

　　

　　The girl’s schoolbag left at the scene was covered with a thick layer of ash.

　　

　　Fire scene.

　　

　　Grandpa was burned in the head.

　　Guangzhou Daily reported on March 10th.At 7: 30 pm last night, a fire broke out in a street-facing house in Yanbu, Nanhai, Foshan. A 7-year-old girl and her younger brother under 4 years old were burned alive at home. According to preliminary understanding, before the fire broke out, grandpa went out to call and locked it in the house, and the two brothers and sisters accidentally caused a fire by playing with fire at home.

　　After the fire broke out, grandpa immediately rushed home to open the rolling gate. When he saw the fire, he was nervous and did not rescue the child in time. When neighbors and fire officers and soldiers helped them fight the fire, they learned that there were two children in the house, but it was too late and the children had been burnt.

　　At present, the relevant departments of Foshan Nanhai are investigating this fire.

　　The scene of the incident:

　　The pink schoolbag is covered with dust.

　　The place where the fire broke out was the storefront downstairs of a villager’s self-built building in Hubang New Village, Yanbu, Nanhai, Foshan. The storefront was not open normally, and more than 10 square meters of cabins were divided into "duplex" for home use, with an attic as a bedroom on the top and a hall, kitchen and utility room on the bottom.

　　At 9: 30 am yesterday, the periphery of the incident scene was blocked by the police. The reporter saw that the outside wall of the store was almost blackened, and the house was in a mess. The walls and ceilings were blackened, the boards used as partition walls were burnt into coke, a thick layer of ashes was accumulated on the ground, the front of a motorcycle placed at the door was burnt out, and the washing machine was burnt into waves. There is also a small pink schoolbag on the stool at the door, which is covered with white dust.

　　At about 10 o’clock, the child’s grandfather came to the scene to assist in the investigation, and his forehead was burned. Subsequently, the child’s mother also rushed to the scene. After a night, their mood was slightly calm. With the help of the police, the child’s mother cleaned up the indoor items.

　　At about 11 o’clock, the police took the child’s grandfather to the scene of the fire for identification. At 11: 30, after the basic investigation of the fire scene was completed, the police closed the scene again.

　　Sad memories:

　　The child died after the fire was put out.

　　Alan (pseudonym) lives not far away. She said that at about 7: 30 pm that day, she suddenly found smoke billowing from the incident site. "After more than ten seconds, I heard an explosion, and then I saw the open flame start to jump out." Alan said that she saw her grandfather running out screaming while flapping the flames. She quickly ran to the Tiger List market to find security guards to put out the fire, and at the same time, she and her neighbors took out buckets from home to put out the fire. Two supermarket employees across the street also used fire extinguishers to put out the fire.

　　While everyone was busy putting out the fire, the son of the landlord upstairs suddenly asked his grandfather if there were any children in the house. Grandpa just came to himself at this time and stammered that the two children were still inside. Ten minutes after the alarm, the firefighters rushed to the scene and quickly put out the fire.

　　Auntie said that after the fire was extinguished, the children’s mothers, grandmothers and fathers also came one after another. Grandma rushed into the house to find her grandson, and she fainted at the scene. The child’s mother sat on the ground crying, while the child’s father squatted in the corner with his head in tears.

　　At 11 o’clock last night, in order to avoid the family members from being too sad after seeing the burnt child, the police cut off the power supply near the scene of the incident before the fire officers and soldiers took the child’s body out.

　　On the day of the incident:

　　Before the fire, Miss Sister was happy to eat candy.

　　Ms. Zeng, the grocery store owner who is only five storefronts away from the fire site, told the reporter that the children who were burned to death were two brothers and sisters. The 7-year-old sister was named Lili and the younger brother was only 4 years old.

　　Neighbor Alan said that the two children are very good, and the chubby sister often leads her brother to play at the door. She clearly remembers that on the day of the incident, when Lili passed by her door, she accidentally dropped the candy on the ground and was so anxious that she wanted to cry. Her mother gave her another candy, and Lili ran away happily.

　　Preliminary investigation:

　　Grandpa went out to play fireworks indoors with his younger brother and sister.

　　The reporter learned from the survey in Hubang Market that the resident in Hubang New Village is surnamed Xu, and his family is hardworking and capable. He once ran a rice shop business nearby a year ago, and then found a storefront in the market to start hardware and groceries business. At the same time, he rented No.61, and the Xu family lived in this place of more than 10 square meters. A small utility room was separated by wooden boards as a warehouse. In addition to quilts and mops, there were a small number of fireworks and firecrackers in the warehouse.

　　"Lili’s parents usually do business, while grandpa and grandma take care of their grandchildren at home." Neighbors told reporters that due to the busy business of the grocery store, on the day of the incident, grandma only left grandpa at home to accompany her granddaughter and grandson and went to the market to help herself. At 7: 30 pm, grandpa pulled the shutter to lock the younger brother and sister at home and called a nearby public telephone booth. About 10 minutes later, when he came home, a fire broke out at home. "There is something wrong with his spirit", and he was immediately scared by the thick smoke.

　　Yesterday morning, the police conducted an investigation on the scene of the incident. According to the preliminary investigation results, it may be that the younger brother and sister played with fireworks indoors and accidentally ignited other flammable materials, causing a fire. "They should have set those goods on fire while playing inside," Lili’s grandfather said yesterday.

Editor: Sun Jie

In 2015, the movie "Shock Effect" starring Hollywood movie star will smith caused quite a shock.

This is a film about the theme of football. In the film, will smith plays the role of a neurologist, who finds that NFL (Major League Football) players are prone to a brain disease called CTE (Chronic Traumatic Brain Disease) due to a large number of severe head impacts. Because it touches the interests of all parties, this expert’s research has been resisted by peers, NFL officials and other aspects.

The Shock Effect is adapted from a true story. The chronic traumatic brain disease mentioned in the film is exactly the brain disease that scientists have been studying in reality, and the NFL tried to resist this research.

Recently, the American media CNN revealed that the real situation is even more terrible than that revealed by Shock Effect. According to the investigation of JAMA, an authoritative medical magazine, 99% NFL players suffered from chronic traumatic brain lesions after retirement.

Pathological sections of brain lesions of football players in JAMA investigation report.

Only one of the 111 former NFL players survived.

This survey pointed out that chronic traumatic brain disease is a kind of disease caused by a large number of repeated head collisions, which will produce redundant microtubule-binding proteins in the brain, which will block normal neural channels, thus producing a series of neurological diseases.

These symptoms include memory loss, confusion, poor judgment, depression, nervousness, etc. Victims may even have aggressive behavior because of impulse out of control, and some people commit suicide because of unbearable pain.

Without any clinical experience, the researchers can only conduct this study through brain slices of 202 football players who volunteered to donate their brains after death.

The results show that among the 111 former NFL professional football players, 110 have different levels of chronic traumatic brain lesions; Among the 53 former college football players, 48 suffered from brain lesions; What’s even more amazing is that among the 14 high school football players, 3 were actually diagnosed with chronic traumatic brain lesions.

Dr. Ann McKee, who is in charge of this study, asserted to the media: "There is no doubt that there is something wrong with rugby, and everyone engaged in this sport may suffer from chronic traumatic brain lesions."

On the one hand, NFL officials are grandiose and bureaucratic, on the other hand, they are lucky to avoid the problem. An official said: "There are still many unconfirmed places about the cause, probability and long-term impact of CTE."

The NFL is unwilling to surrender to scientists, but we should know that many professional football players may have suffered for decades because chronic traumatic brain diseases can not be diagnosed until the patient dies.

NFL star David Dulson who committed suicide because of brain lesions.

There was an NFL star who committed suicide because of the pain of brain lesions.

In 2015, Chris Bohlander, a 24-year-old san francisco 49ers inside guard, suddenly announced his retirement. In an interview with ESPN, his response was full of frustration. "I just want to live a healthy life, and I don’t want to get any neurological diseases or die young."

In fact, Bohlander is lucky enough. Before 2011, NFL star David Dulson shot himself in his home. In his suicide note to his wife, he wrote: "Please, for the truth, please donate my brain to the NFL brain bank."

Dulson’s suicide stems from unbearable concussion pain. In this investigation, his brain was reintroduced into the study, and sure enough, Dulson was diagnosed with severe chronic traumatic brain lesions.

Although there are statistics showing that a professional NFL player encounters an average of 1,500 impacts every season, the NFL is reluctant to admit that the brain pain on those players is related to frequent head impacts during the game.

The plot of "Shock Effect" is quietly staged in reality. With the efforts of several generations of players, it was not until last year that the league was forced to "let go" and admit the danger of rugby.

At that time, faced with questions from members of Congress, Jeff Maitreya, NFL vice president of health and safety, personally admitted that rugby was directly related to CTE, but NFL officials also seemed to be at a loss as to how to avoid such dangers.

NFL President Roger Gould said: "Injury is always part of the game. Rugby is a sport that requires physical contact. There is not much we can do."

More and more data show that football can hurt the brain.

Danger has not brought more expensive rewards.

Does the dangerous sports meet bring expensive rewards?

In the average salary of players in the four major North American leagues (baseball, rugby, ice hockey and basketball) published by Forbes magazine in 2012, the average annual salary of rugby players is 1.9 million US dollars, ranking the last among the four major leagues, while the average annual salary of NBA players is as high as 5.15 million US dollars, which is 2.7 times that of NFL players.

After several years, this situation has not changed, but it is getting worse. One of the reasons for the "low salary" of NFL players is the huge number of teams. The number of applicants for each NFL team is 53, but the number of players playing is only 11.

As a result, players in many positions can’t play any games all season. In addition, the draft system supported by the huge player base also makes NFL players "worthless", and more than 200 new players join the NFL major leagues every year.

The particularity of rugby (easy to get hurt) makes the league must adhere to such a team structure and draft mode, but it also causes the proliferation and worthless players.

Under the fierce competition of survival of the fittest, many young players have been in the league for only one or two years, and they are in danger of being "dismissed" with a basic salary contract. When they enter the league, they have dreams and enthusiasm, and they are eager to change their destiny through football, but in the end they may only get an injury and lifelong brain trauma.

Even if you make a big splash in the league and earn a lot of money, the longer your service life, the more likely you are to be seriously injured. After retiring, you just don’t have to worry about your livelihood, but brain pain will often torture you for life.

This "endless road" is the story behind professional football.

"I am a neurologist, and my duty is to ensure that my patients enjoy a healthy brain, but you need to realize why people love sports. (Being a professional rugby player) This is a personal choice after all, and everyone has got different things from sports."

At the end of the investigation, a doctor who had contacted some patients diagnosed with CTE after death said this. He has no intention to stop people from taking part in this sport, but he hopes that the health of rugby players can attract more attention.

"What kind of arc is an athlete’s life? You need to understand what kind of health they will be at the end of their career."

AC Milan starters: 16- Maignan, 19- Teo-Hernandez (81′ 5-Barro-Toure), 23- Tomori (81’24- Kyar), 28- Malik-Jaffe, 2- Calabria, 8- Tonali (81′ 32-Pobega), and 20-10.

The column of "Poetry and Painting" originated from the sudden outbreak in March 2022. It aims to use the power of art to inspire people’s hearts. I look forward to the success of early resistance and the beautiful scenery of the chest. The aesthetic mood of music to express people’s longing for a better life and pay tribute to classics.

[Poetry and painting] column: "Su Xin Yan" was officially broadcast by the column of this episode by the American artist Cao Jun and the chairman of the Shanghai Recitation Association Lu Chenglie, so stay tuned. Essence Essence

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Suxin

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Suxin

Cao Jun painting · Poetry / Lu Cheng recitation

The heart is eight, not climbing;

Watching Liuhe, endless.

Zi Jiu Youyun,

Poetry should be lonely, painting should be quiet.

I send a bird in the soil and soil,

Look up to see the sentient beings,

Low eyebrows.

The so -called Zen,

It is the realm of quietness and net.

How many mixed life,

A few hustle and bustle,

Find a quiet and elegant situation,

Being alone,

A book, a piece of song, a line of small characters, poetry rhyme.

In the cozy, a pond of water, a lotus, Zen also.

Introduction

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Cao Jun, a well -known artist in the United States, is currently co -chairman of the Academic Committee of the Museum of Art Museum in New York. He is also a visiting professor at the School of Arts of Nanjing, Renmin University of China, and Communication University of China. He has held a exhibition at the McMallen Museum of McMalon, the Chinese Art Museum, and Boston Academy in New Zealand’s Bruce Mason Art Center. His works have been invited to participate in the Louvre of the Louvre, France, the New York Armal Studius 94 Pier New York and other international art exhibitions, and was collected by dozens of art museums and museums such as the Rockefeller family. More than ten monographs on publishing arts are built with the "Cao Jun Art Museum". His artistic achievements have been reported by CCTV and "People’s Daily".

Cao Jun’s "New Song -style Chinese Painting" was included in the textbooks of higher arts academic research by many countries such as China, the United States, Austria and other countries, and was used as an academic research object.

Introduction

▇ ▇ ▅ ▂ ▇ ▇ ▅ ▃ ▃ ▃

Lu Cheng, host of Shanghai Radio and Television Program, Editorial of National First -level Literature, Winners of the National Broadcasting Host Gold Merroscopy, President of the Shanghai Recitation Association, Vice President of the Shanghai Language Workers Association, and a member of the Shanghai Workers Association.

Cao Jun’s works appreciation

Light -luminous wings

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Kamiya Baji

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Small to suck the charm

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New poem in the sleeve

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Autumn water

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In the river

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Drunk

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Producer, total producer

Shi Yanqi

General consultant

Feng Yuan

General planning

Mao Shi’an

Art consultant in this episode

Cao Jun Lu Cheng

Title of "Poetic Love"

Wu Qianyu

Legal adviser

Zhao Jingguo

Director

Yuanbing

Editing

Yuan Bing Yang Qi

Color adjustment

Fengzhen

Piece Ending

Tao Hong

media

Xiao Yi

Coordinate

Chen Xuan

Exterior

Universal

Produce

China Television Travel

Systematically

China Television Cultural Tourism Art Research Institute

Joint camera

Shanghai Shahu Media Co., Ltd.

Gratitude

China Television Cultural Tourism Research Institute

China Television Travel Poetry Research Institute

China Television Travel Art Research Institute

China Television Travel Literature and Art Research Institute

Zhongyang Cultural Communication (Shanghai) Co., Ltd.

Shanghai, China

China Television Travel

Relying on the Central Digital TV Channel, China Television Cultural Tourism brand is based on the inheritance and dissemination of Chinese classic culture. It will integrate the central -level media platforms to combine the advantages of new media to create a cultural communication platform of media, culture, art, and tourism. It involves media operations, art research institutes, publishing, cultural exchanges, art exhibitions, art auctions, cultural tourism, literary evening party building, art and technology, art and finance, and art cross -border brand building.

At present, it has successfully implemented the Shanghai Center of China Digital TV Chinese Studies Channel and Shanghai Center. With the joint creation of "National Cultivation", "The Moon of the Sea", "Fall in the North Bund" with the Propaganda Department of the Hongkou District Committee of the Communist Party of China, integrate it, the exhibition, the exhibition, and the cultural and creative. New style of cultural fusion.

On December 24, 2018, the first "National Academic Rhymes" Haipai Painting and Painting Master’s Academic Invitational Exhibition was held

On December 31, 2019, the first "Ocean Birth Moon" National Oil Painting Master’s Academic Invitational Exhibition was held

Life aesthetics and aesthetic application forums on January 18, 2020

On April 20, 2020, the "Covenant of the Hong Confucianism" was held in the north and south flowers and bird paintings of the north and south of the country

In November 2020, he participated in the 3rd Yangtze River Delta International Cultural Fair and held the exhibition "flowing art". The integration of art and technology

From December 2020 to July 2021, "Fall in Love with the North Bund" master sketching and creative exhibition activities

On June 17, 2021, the second "National Cultivation Art Rhyme" TOP special exhibition was held

On July 1, 2021, the "traceability is true, value consensus" encrypted digital art round table forum

In November 2021, the second "Falling in Fall in Beibu" national oil painting master sketching and creative activities

Features in the form of exhibitions and columns, explore the new forms of offline physical exhibitions and online television and network synchronous exhibitions, and strive to exhibit works from all -round three -dimensional presentation from visual impact, emotional driving, and in -depth analysis.

In 2018, China Television Cultural Tourism Art Research Institute has been established. The Academy and Food and Culture Research Institute takes artistic research, art education, and artistic creation as the development pattern, integrating expert resources and academic research.