＂Webmark＂ No.001, ＂Leaves on the Jinshan Mountain＂： The anchor rejuvenating the hometown and struggling for youth.

Recently, the online version of "Dragon Label" was officially launched, and "Duet" became the first online drama to obtain the "online drama distribution license". Its hard-core plot and excellent production attracted netizens to make online reminders. As the first "Webmark", Leaves on Jinshan, with the number of "(General Administration of Radio, Film and Television) NetShadow Examination Zi (2022) No.001", was directed by the Network Audiovisual Program Management Department of the State Administration of Radio, Film and Television and Zhejiang Radio and Television Bureau, and was launched on Tencent Video, iQiyi and Youku on May 18th.

"Leaves on Jinshan" is based on the true story that Huangdu Village, Xilong Township, Anji County, Zhejiang Province donated "Baiye No.1" tea seedlings to three provinces and five counties in China to achieve common prosperity, focusing on a series of events in which two young people, Jin Xiaobai and Han Daji, started businesses in their hometown. The narrative rhythm of the whole film is lively, the comedy effect is full, the expression style of youth and youthfulness is clear, and the era logo is clear, which is quite web-like.

The story itself is not complicated. It revolves around how Jin Xiaobai and Han Daji use short videos, live broadcasts and other means to boost tea sales in their hometown, and how to jointly solve the tea sales crisis. Two young people became attached to and grew up with tea. They actively participated in the donation of poverty alleviation seedlings to help local villagers successfully get rid of poverty. Leaves on the Golden Mountain focuses on common prosperity with the narrative logic of "solving problems in distress", deconstructs the theme of rural revitalization layer by layer, shows the prospect of rural revitalization, conveys the confidence of rural culture, and encourages more people to actively participate in rural revitalization.

The film was shot in Anji County, Huzhou City, Zhejiang Province, where the concept of "Lucid waters and lush mountains are invaluable assets" was born, and Anji White Tea was the clue throughout the film. At the beginning, Jin Xiaobai, a granddaughter who lives in a big city and works as a cargo anchor, returns to her hometown to be her grandfather Jinshan Qingsheng. On the way, the bus broke down. She met her grandfather’s apprentice Han Daji, and was invited to take a ride but mistakenly thought that the other person was a pervert. At the birthday party, the neighbors were "gossiping" and the drama conflict escalated. Jin Xiaobai’s displeasure was revealed in the conversation with his girlfriend. Unexpectedly, this time, the spit was put out by the stereo, and the banquet suddenly exploded, and grandpa was hospitalized.

The story turns from this. Jin Xiaobai, who was originally only returning home to visit his grandfather, had to stay and take care of his grandfather, thus starting a new career journey and emotional experience. When she accidentally saw grandpa buy a large number of products with her own live broadcast, she instantly felt the selfless dedication and support of her family. She decided to give full play to her live broadcast advantage and sell her hometown tea with Han Daji.

From trying to sell tea live, but no one cares, to racking their brains to create a creative video of film and television, the sales volume has soared; From meeting black-hearted businessmen, being wrongly accused of selling fake goods, to collecting evidence to punish bad people, to actively donating poverty-stricken seedlings to poor villages in three provinces and four counties and teaching tea art-Jin Xiaobai and Han Daji have ideals and enthusiasm, and never give up their efforts and struggles even in adversity. They learn to be tolerant, grateful and dedicated in the conflicts of ideas, generations and interests. Little love creates great love. The film shows the positive spirit of contemporary young people and guides more young people to return to their hometowns to start businesses and actively participate in the construction of their hometowns.

The growth and feelings of the two protagonists in the process of pursuing their careers, revisiting their family ties and harvesting their love are the empathy points between the film and contemporary youth, which can easily lead to emotional resonance. The contents of the films such as live e-commerce and short video communication are very marked by the times, which reflects from another level that a series of emerging business models are becoming "boosters" for rural revitalization.

Through the narrative way of seeing the big from the small, the film shows that contemporary young people actively contribute to poverty-stricken areas while boosting tea sales in their hometown and realizing self-prosperity, and carry forward the spirit of getting rich first and then getting rich and achieving common prosperity. Under the theme of poverty alleviation, Leaves on the Jinshan Mountain, with its young and personalized narrative style, makes the grand theme "grounded" and conveys the mainstream values in a way that young people like to see; With the narrative elements of youth, comedy, warmth and inspiration, it highlights the visual style of the main theme online film creation, which is relatively plain, close to the people and has a sense of network.

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