Car companies sprint! At the end of the year, the concessions were released in a centralized manner, and many policies were overweight to activate automobile consumption.
Extremely popular journalist Zhou Dan.
Photojournalist AARON Li
By the end of the year, the sales of car companies have also entered the "sprint" stage. In the past few days, many journalists have visited and found that many car companies have introduced promotional measures such as car purchase subsidies and limited-time concessions to attract consumers. In addition, including Wuhan, Hubei, many governments have also introduced subsidy policies such as car purchase coupons to further activate automobile consumption.
Some experts said that the policies to promote automobile consumption in various places are relatively direct and targeted, which has a certain promoting effect on boosting automobile market consumption and optimizing consumption environment. By issuing coupons or giving replacement subsidies, more consumers will be released, which will greatly boost sales in the short term and help the annual automobile production and sales to hit a new height.
A number of car companies launched multiple offers at the end of the year to promote consumption.
On December 11th, in a new energy vehicle experience store in Wuhan Dream Times Square, the sales staff told Jimu journalists that all the models currently on sale have different discounts, with cash discounts ranging from 21,000 yuan to 26,000 yuan.
"The promotion at the end of the year, such as this model that we sell best, currently offers a comprehensive discount of 26,000 yuan, and can also give away a coupon of 8,000 yuan, which can be used to buy things in our brand self-operated mall." A salesperson introduced that this price is the most favorable time in 2023. "In fact, we sold a lot in the first half of this year, and there was no cash discount at that time."
In a 4S shop in Hanyang, the reporter saw that although it was a working day, many consumers were still consulting about car purchase. Sales staff told reporters that since December, in order to increase the market share, the store has launched many promotional activities. For example, the preferential strength of a best-selling pure electric vehicle has exceeded 20,000 yuan per set. At present, the sales volume is not bad, which has increased a lot compared with last month.
In addition, many automobile brands have fuel vehicle replacement subsidies. Some new energy vehicle companies have introduced additional subsidy activities, replacing new energy vehicles with fuel vehicles, and can enjoy a cash discount of 5,000 yuan on the basis of the current discount. The person in charge of a 4S shop of a new energy vehicle told the reporter that the demand for vehicle replacement of customers has surged near the New Year. In recent months, 70% of the store’s sales are fuel vehicles replacing new energy vehicles. In addition to cash subsidies, the store also launched some replacement offers, such as free color selection of models and free wheel hub size selection. It is equivalent to adding some configurations that need to increase the price before and reducing the price.
Many governments have successively introduced preferential subsidy policies for car purchase.
In addition to "Golden September and Silver 10", the end of the year has also become the peak season for car companies to promote sales.
In addition to the promotion of car companies, many governments have also introduced relevant subsidy policies such as car purchase and consumption to further activate the automobile consumption market.
Just this month, Wuhan City, Hubei Province will launch the "2023 Wuhan" series of automobile consumption promotion activities "and issue 10 million yuan" fuel+new energy "car purchase coupons. Under the guidance of Wuhan Municipal Bureau of Commerce, the issuance of car purchase coupons was jointly initiated by Wuhan General Chamber of Commerce, Hubei Automobile Dealers Association, Wuhan Automobile Dealers Association, Hengxin Automobile Group, Know Car Emperor and Tik Tok Life Service, in accordance with the principle of "government guidance, association assistance, enterprises making profits and people benefiting". At that time, a number of preferential policies for car purchase will be launched simultaneously online and offline to help Wuhan citizens "celebrate the Year of the Dragon and drive a new car".
On December 12th, 10 million yuan "fuel+new energy" car purchase coupons will be issued. Consumers can enjoy subsidies after buying cars during the event and uploading materials on the China Unionpay Quick Pass platform.
Off-line, some car companies in Wuhan will make the most profit-making sales for various models every year, and some hot-selling models will have a discount of over 100,000 yuan. The online platform will simultaneously issue 10 million-class car coupons, and you can enjoy a cash subsidy from 1000 yuan to 5,000 yuan after buying a car.
Nationally, on December 1st, Jiangxi issued the "2023 Jiangxi Provincial Automobile Voucher" with a total amount of 19.53 million yuan to the whole province; Earlier, since the end of November, Suzhou City, Jiangsu Province has introduced a threshold-free digital RMB red envelope subsidy for car purchase. If the car price is between 200,000 yuan and 300,000 yuan, you can get a red envelope of 4,000 yuan, and if the car price is above 300,000 yuan, you can get a red envelope subsidy of 6,000 yuan.
Jimu journalists found that Guangdong, Sichuan, Gansu, Xinjiang, Changsha, Qingdao and other places have also recently issued policy "spree" to promote automobile consumption, in which the amount of car purchase subsidies ranges from several thousand yuan to tens of thousands of yuan.
The industry claims that it will help the car sales hit a new high in the whole year.
Since the beginning of this year, China’s automobile consumption market has maintained a rapid growth trend.
Data show that from January to October this year, China’s automobile sales reached 23.967 million, up 9.1% year-on-year. Among them, new energy vehicles performed particularly well, with sales of 7.28 million vehicles, up 37.8% year-on-year, and the market share reached 30.4%. According to industry insiders, at the end of the year, car companies will concentrate on promoting profits and overlapping local subsidy policies, and car sales are expected to achieve new breakthroughs.
According to industry insiders, in the past, for car companies, they paid attention to a "golden September and silver ten". September and October were generally the peak seasons for car consumption, and car companies would intensively introduce promotional policies at this time. In December, the price concessions of many car companies will generally be recycled. This may be related to the increasing demand of car buyers before the New Year and the sales strategy of dealers.
According to Yan Jinghui, a member of china automobile dealers association Expert Committee, in December this year, car companies are still intensively releasing promotional information, which is closely related to the frequent promotion of car subsidy policies by local governments.
Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, also said that in order to maintain the sales level, some car companies made relatively great efforts in price promotion at the end of the year. Use profits to flush sales and ensure the effective operation of all links in its own industrial chain. Policies to promote automobile consumption introduced in various places are relatively direct and targeted, which has a certain promoting effect on boosting automobile market consumption and optimizing consumption environment. By issuing coupons or giving replacement subsidies, more consumers will be released, which will greatly boost sales in the short term and help the annual automobile production and sales to hit a new height.
(Source: Jimu News)
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