The enthusiasm of ice and snow ＂does not close＂ Hebei continues to write a new chapter in the development of the post-Winter Olympics era

Late days, autumn waters are pale. The sun sets on the mountainside, and the geese set in the sun.

Walking into Malan Village, which is located in the deep mountain area in the west of Nanzhuang Town, Fuping County, Hebei Province, following the beautiful singing, stepping on the steps of "Music Castle" and climbing up the stairs, the Greek song Ode to the Olympics is from far to near, and suddenly, it seems to cross the opening ceremony of Beijing Winter Olympics.

Through the door, Yang Zirui, a member of Malan Children’s Choir with ponytail, attracted everyone’s attention with her sweet and confident smile. "By participating in the opening and closing ceremonies of the Beijing Winter Olympics, I have changed a lot, enhanced my self-confidence and loved my hometown more. I want to integrate the fighting spirit of the Beijing Winter Olympics into my study and life in the new semester and strive to do my best in all aspects. " In the fifth grade, she is looking for her own love, taking into account vocal music and dance training while not relaxing her study.

Accompanied by bursts of singing and going to Qiu Lai in the spring, the Beijing Winter Olympics has become a beautiful stroke in the historical picture. However, on the land of Yanzhao, this grand event has injected a powerful impetus into the development of Hebei, which lasts forever.

"The Hebei Provincial Sports Bureau issued the Implementation Plan for Accelerating the Post-Olympic Economic Development, proposing that by 2025, the total scale of the sports industry in the province will reach 300 billion yuan, and the total scale of the ice and snow industry in the province will reach 150 billion yuan. The development of ice and snow tourism and ice and snow equipment manufacturing has achieved remarkable results. Zhangjiakou’s’ Winter Olympics City’ brand is prominent, and Chongli will become an international gathering area for high-end ice and snow sports and leisure resorts." Li Qi, director of the Economic Department of Hebei Provincial Sports Bureau, said that it is necessary to implement the post-Olympic mass ice and snow sports promotion campaign, incorporate the knowledge and skills of ice and snow sports into the school teaching content, and incorporate roller skating and skating into the provincial, city and county college and middle school sports meetings.

Tourists took a group photo in Taiwu Ski Town, Chongli District, Zhangjiakou City. Photo by Zhou Dawei

From "one season" to "four seasons", all-season operation boosts the extension of industrial chain and promotes development

In Chongli District, Zhangjiakou City, located in the north of Hebei Province, the cries of the Beijing Winter Olympics are fading away, but time can’t take away the people coming and going here and the excitement is extraordinary.

The recently concluded Rock Sheep Cup Taiwu Mountain Bike downhill Invitational Tournament and GDL Mountain Bike Series Beijing-Tianjin-Hebei Station were held in Taiwu Holiday Town in Chongli District. Players from Beijing and other places released their sports passion in the autumn valley.

"This summer, we launched mountain cross-country races, bicycle downhill races, frisbee competitions and other activities, which attracted tourists from Beijing, Tianjin and Hebei around Beijing. The number of passengers in Taiwu exceeded 12,000 in a single day, and it was difficult to find a room on weekends." Li Yongtai, executive vice president of Taiwu Ski Town, Chongli District, Zhangjiakou City, said that the recovery of the holiday tourism market not only brought vitality and confidence to enterprises, but also brought tangible benefits to local people.

Chongli is famous for its ice and snow. As more and more people come to worship the ceremony and feel it, the unique ecological charm here has been further highlighted. On the basis of making ice and snow tourism bigger and stronger, Chongli District continues to expand the development space of cultural tourism industry, creating a four-season tourist attraction of "spring with flowers and autumn with moon, summer with cool breeze and winter with snow, and when it comes to Zhangjiakou, it is a good time for the world".

"The average temperature in summer is 18.4 degrees Celsius, and it is blue sky and white clouds almost every day. You don’t need to turn on the air conditioner when you sleep at night, you can breathe deeply when you open the window, and there are many projects suitable for parent-child travel, which is the best summer resort! " Ms. Wang’s family from Shijiazhuang City, Hebei Province talked about the trip to Chongli and felt a lot.

Tourists experience entertainment in Taiwu Ski Town, Chongli District, Zhangjiakou City. Photo by Zhou Dawei

Starting from Chongli District, all the way to the south, in Qishan Ski Resort, Laiyuan County, Baoding City, the snowy road covered with silver in winter is now green and blue.

Different from Chongli’s "winter tour" to "four seasons tour", Laiyuan County changed "summer tour" to "four seasons tour". With the successive establishment of new tourism formats such as Laiyuan Huazhong Hot Springs and Qishan Ski Resort, the county has formed a comprehensive tourism experience holiday circle of "climbing Baishiqi Mountain, skiing Qishan Powder Snow, soaking in mineral hot springs and enjoying the lantern festival by the lake".

"Youjian Inn" is a boutique hotel, located in Laiyuan County. According to the boss Zhao Donghai, the number of rooms booked this summer is large, and it is almost full every day. Now he is cleaning up the yard and room of the inn to get ready for the winter tourist season.

"Now the snow-making scale of Qishan Ski Resort has reached 700,000 square meters, and there are 16 primary, intermediate, advanced and characteristic ski trails. It has a four-season platform group and a ski platform wind tunnel laboratory, which is convenient for national athletes to train here. " Wang Xiaohu, president of Qishan Ski Resort, said.

Changing to all-season operation is an important step to inject momentum into economic development. This year, Qishan Ski Resort has also planned and developed summer and autumn tourism projects with high standards, and set up sections such as research, competitions, mountain sports, recreation and vacation, medical care and health care, and mass leisure. "The hosting of the Beijing Winter Olympics has made more people understand the ice and snow sports and feel the charm of the ice and snow sports." Wang Xiaohu said, "We will continue to explore how to extend skiing in winter to the four seasons, meet the needs of more beginners and enthusiasts, and help the ice and snow industry develop continuously with high quality."

From "Cold" to "Hot", Beijing Winter Olympics leads the ice and snow movement into thousands of households.

With the arrival of the Beijing Winter Olympics, the seeds of ice and snow sports can be spread all over Hebei. After the Beijing Winter Olympics, these seeds began to take root, sprout, blossom and bear fruit in Yanzhao.

As a well-known local roller skater in Laiyuan, Li Sihan, a student of No.1 Primary School in Laiyuan County, Baoding City, participated in the speed roller skating competition of the Second Ice and Snow Games in Baoding City in 2020, and won three championships of 300 meters, 500 meters and 3000 meters in Junior Women’s Group B. At the 3rd Ice and Snow Games in Hebei Province in 2021, Li Sihan won the third place in the 1500m junior group of provincial speed skating …

And this, thanks to the ice and snow movement vigorously implemented by the first primary school in Laiyuan County into the campus infrastructure project. The school insists on the combination of going out and introducing, actively organizes physical education teachers to go out for training and study, and hires professional coaches from the county roller skating association to guide the school. At present, the school has set up a number of sports teams, such as roller skating, skiing, ice cuqiu, land ice hockey and curling, and trained many potential young ice and snow sports seedlings to enter Baoding City Team and Hebei Province Team.

By the end of 2021, there were 47,000 registered young athletes in Hebei Province. Since July this year, Hebei Provincial Sports Bureau, in conjunction with the Provincial Department of Education, has organized a new year’s training for ice and snow sports teachers in primary and secondary schools. This year, there will be 6,000 physical education teachers in primary and secondary schools in Hebei Province, who will be trained in ice hockey, land curling, roller skating and speed skating in batches. Up to now, 20 sessions and 5,000 people have been trained. At the same time, Hebei Province also launched the roller skates plan for rural primary and secondary schools in the new year, and arranged 5 million yuan for the procurement and distribution of roller skates for rural primary and secondary schools. Now the procurement plan has been submitted for approval.

Into the campus, into the enterprise, into the family, into the community, into the countryside, into the office … Now, the ice and snow movement has gradually broken the geographical and seasonal restrictions and entered thousands of households, becoming a new lifestyle-

Relying on the Ice and Snow Association and the Ice and Snow Sports Club, Xingtai Sports Bureau invited high-level talents to teach, organized 22 training courses for social sports instructors for physical education teachers and ice and snow sports enthusiasts, and trained more than 800 second-and third-level social sports instructors for ice and snow projects, enriching the team of social sports instructors for ice and snow, and becoming practitioners and guides for the masses to participate in the real ice and snow sports;

Zhangjiakou City has held 759 ice and snow events such as Beijing-Tianjin-Hebei Ice Hockey League, Speed Roller Skating City League and Cross-country Pulley Challenge this year.

Cangzhou City has deeply integrated local folk customs, traditional projects and ice and snow elements, and launched special activities such as Wuqiao ice acrobatics, ice dragon dance in Canal District and ice lion dance in Cangxian County to create a highlight of ice and snow sports. Since this year, more than 700 ice and snow events have been held …

"On the basis of building 202 indoor skating gymnasiums and 62 ski gymnasiums, we will strive for the support of central financial transfer payment funds." Ma Jinliang, director of the Mass Sports Department of Hebei Provincial Sports Bureau, said that Hebei Province will continue to build a movable ice rink this year, and will also pilot the construction of 14 ice and snow sports experience and training centers to make it more convenient for people to participate in ice and snow sports.

The scene of the first Beijing-Zhangjia "Winter Olympic Stadium" orienteering competition in 2022. Photo by Ma Jiaqi

The transformation from "Stadium" to "online celebrity" Stadium empowers the high-quality development of Hebei sports.

Boarding the summit club of the National Ski Jumping Center (also known as "Snow Ruyi"), the whole venue is surrounded by green mountains and green mountains, and the rolling mountains meet the blue sky, which is refreshing. Many tourists come here specially to take photos with this unique venue.

On July 16th this year, the launching ceremony of the 2022 (2nd) Beijing-Zhangjia All-season Sports Tourism Carnival and the opening ceremony of Zhangjiakou Chongli Olympic Park were held in "Xueruyi", which marked the official opening of Zhangjiakou Winter Olympic Stadium and its post-game operation.

As the landmark of Beijing Winter Olympics and the new landmark of Zhangjiakou City, "Xueruyi" has become the punching place for summer tourism "online celebrity". "The peak period of tourists is from July to August, and the cumulative number of visitors since the official opening of the park has exceeded 50,000." Ji Jiajiao, manager of the operation and development department of Zhangjiakou Olympic Sports Construction and Development Co., Ltd. said.

It is understood that taking the world-class "sports and cultural tourism" as the integration destination, according to the preliminary operation plan, the National Platform Skiing Center will build a modern science and technology complex-the Summit Club, including the top exhibition venue, the quality performance venue and the top ceremony venue, the sports cultural goods living museum, the sports theme technology experience area and the Olympic culture exhibition area; Create the online celebrity sports punch card area-slide area and stand area, add the platform skiing function in summer while retaining the platform skiing function, and develop it into an adventure sports playground on weekdays; Create the entertainment and experience commercial streets in front of the museum-Ruyi Square and Ice Yuhuan, and carry out activities such as parent-child entertainment, vacation and leisure, echoing the ruins of the Great Wall from a distance, and creating a "romantic residence at the foot of the Great Wall".

The beautiful environment makes people linger, and convenient transportation is within reach. "The most seen vehicles here are Beijing brand vehicles. The straight-line distance from here to Beijing is only 150 kilometers, and it takes only 2 hours to drive along Jingli Expressway." Ji Jiajiao said that the shorter time is the Beijing-Zhangjia high-speed railway, which is about an hour’s drive. Many Beijing tourists come to "punch in" and also inject new impetus into building the Beijing-Tianjin-Hebei tourism circle.

Overlooking the national ski jumping center. Photo by Zhou Dawei

The gorgeous turn of the Winter Olympics venues has produced more new formats, and it has also continuously empowered the sports industry in Hebei Province to take a new step in the post-Winter Olympics era.

This year, Hebei Province issued the "Implementation Plan of Hebei Province’s" Three-year Action Plan for Sports Industry Upgrading "in 2022", which proposed to speed up the construction of the Beijing-Zhangjia sports and cultural tourism belt and vigorously develop the post-Olympic ice and snow industry. On July 15th, 2022, the Beijing-Zhangjia Sports and Cultural Tourism Belt Development Summit was held at the National Platform Skiing Center in Chongli District, Zhangjiakou City.

Not only that, this year, Hebei Provincial Sports Bureau, together with Beijing-Zhangjia Sports and Cultural Tourism Department, launched 118 "All-season Sports Burning Beijing-Zhangjia" sports brand events, and launched 52 excellent sports tourism projects, including "Top Ten Excellent Sports Events", "Top Ten Sports Tourism Routes", "Top Ten Sports Tourism Destinations" and 22 "Beijing-Zhangjia Sports Research Destinations".

Now, Hebei is vigorously developing the post-Olympic economy and cultural and sports tourism industry, making it a new kinetic energy to promote development. In the next step, Hebei Province will closely focus on the follow-up efficient and scientific utilization of the Winter Olympics venues, actively undertake professional high-end competition training, promote the expansion and extension of the venues to comprehensive functions such as sports, culture, leisure and entertainment, and living and recreation, attract more tourists into Hebei, continuously increase the scale of groups who regularly participate in real ice and snow sports, consolidate and enhance the achievements and quality of "30 million people participating in ice and snow sports" in the province, and continue to write a new chapter in the development of the post-Winter Olympics era.