How can "Mi Cha" become a "king of viewing" at a small cost with a final broadcast volume of over 100 million?
BEIJING, April 26th (Xinhua)-The spy war drama Mi Cha, starring Yu Rongguang, Lian Yiming, Chang Cheng, Qi Hang, Qu Yihong, Zhang Bohan, Wang Dao, Li Tianzhu and others, came to a close last night.
This spy war drama, with a cost of only 50 million yuan, has been ranked first in the national network and CCTV for 14 consecutive days since its launch, and the online broadcast volume has exceeded 100 million.
The spy war drama Micha is adapted from Ma Ying’s novel Micha 1938. Based on real historical events, it tells the story of Xuan Xiafu (Ethan)’ s bizarre disappearance.
On the day of the first broadcast, it achieved a good result of 1.0% average audience rating, 4.55% average share, 1.23% highest audience rating of single episode and 6.24% highest share of single episode, ranking first in the country, and remained the first in the following 14 days. In the absence of the blessing of traffic stars, the popularity of the network has gone up, and many viewers expressed great disappointment at the closing ceremony.
In this regard, Tom Mu, the chief producer, said that in order to attract young people to sit down and watch the drama, he really put his mind into the design of the drama series and characters.
""Micha "is a detective and spy war, which is very dramatic. We put the big historical background behind us and let the fictional characters stand in front of the stage. The historical background involved in the play and the deeds of General Xuan Xiafu are all true. " Tom Mu said that in order to achieve the effect of showing a lot of plot clues and strong suspense immediately at the opening, the team made great efforts in the first three episodes and has been revising them repeatedly, so as to make the audience understand and be attracted, and to lay a solid foundation for the complicated plot development in the future.
In addition to having a good story and a fresh and vivid core, the "Mi Cha" team is also very strong. The chief producer Xu Bing is the screenwriter of the spy war classic "Red"; The later director is Qiao Aiyu, the editor of Crazy Alien. Zheng Xiaofeng of Assembly serves as production designer; Zeng Minghui provided styling design for the play; Sha Baoliang sang the theme song "Between You and Me", and Bian Jiang voiced the leading actor Wu Zhongming … …
Actors, in addition to young actors such as Arqie, Deng Sha, Chang Cheng, Qi Hang, Qu Yihong and Zhang Bohan, also invited old performers such as Yu Rongguang, Lian Yiming, Li Tianzhu, Gong Beie, Jiang Chao and Zhang Songwen.
In addition, "Mi Cha" also enabled 12 artists who signed up for the midsummer starry sky. For the "integration of director, production and performance", Tom Mu, the chief producer, said that on the one hand, the film and television industry has great costs from running-in, familiarity, trust and tacit understanding. The team can create better works efficiently; On the other hand, the company is very familiar with and understands its own actors, and it is more accurate in selection and enjoys the initiative.