Sichuan people’s five consumption secrets： food and clothing are the most expensive, and the second is children’s education.
What do Sichuanese spend the most on? What is the biggest factor that hinders the consumption power of Sichuanese? What do Sichuanese care most about when buying goods? 43% of the respondents’ spending power has improved. Respondents believe that the main reason affecting the improvement of consumption power at present. Buying goods is mainly "shopping malls or supermarkets" In consumer preference, "brand" missed the top three. The biggest consumer expenditure is "food and clothing" Respondents’ main consumption expenditure in the near future or this year 11.0% of the respondents were dissatisfied with "local goods" The reasons why the respondents think the local market can’t meet their consumption demand. [Conclusion]
The polling center of Sichuan Provincial Bureau of Statistics recently organized a special survey on "3.15" Consumer Rights Day in Sichuan, covering 21 cities and counties in the province, ranging in age from 18 to 70, and finally formed the "Special Survey Report on" 3.15 "Consumer Rights Day in Sichuan in 2016". This report also reveals five consumption secrets of Sichuanese. What are they?
Compared with the previous two years, 43.3% of the respondents’ spending power has improved. The main reason affecting the improvement of consumption power is "the instability of work and income increases, and it is difficult to increase income due to rising prices", accounting for 59.8%; Followed by "reserving funds for children’s education", accounting for 44.2%; The third is "reserving funds for medical care", accounting for 25.6%.
When investigating the main channels for respondents to buy goods at present, they chose "shopping malls or supermarkets" the most, accounting for 84.6%; The second is "online shopping", accounting for 44.2%; The third is "convenience store or canteen", accounting for 29.7%. "Online shopping" has become an important shopping channel for respondents. More than 50% of online shopping respondents accounted for more than 20% of the annual consumption expenditure in 2015.
In terms of consumption preference, the three most important factors for respondents when purchasing goods are "quality", "price" and "service and after-sales guarantee", accounting for 81.3%, 51.8% and 33.4% respectively. In addition, the proportion of "brand", "appearance" and "selling place" decreases in turn.
In terms of consumption structure, respondents’ current three major consumption expenditures are "buying food and clothing", "educating their children" and "buying a house or building a house", accounting for 44.3%, 39.2% and 23.9% respectively. In addition, "buying a car" and "traveling and entertainment" are 15.5% and 12.3% respectively, and they pay high attention to the brand when choosing. With the improvement of residents’ living standards and the convenience of outbound tourism, outbound tourism has become a new fashion of tourism consumption, and the consumption structure of residents has gradually changed from survival to development and enjoyment.
When investigating consumer willingness, 11.0% of the respondents think that the goods or services provided by the local market (excluding online shopping) cannot meet the existing consumer demand, mainly because "the goods or services are not diversified enough to meet the individual needs". Among the respondents who think that the local market is "not satisfied" and "not satisfied" with consumer demand, the proportion of choosing "online shopping" is 52.0% and 46.3% respectively, which are higher than the overall proportion of respondents (44.2%).
The unstable increase of work and income is an important factor affecting the improvement of consumption power of urban and rural residents; Residents’ consumption concept has changed, "online shopping" has become an important consumption channel, and "tourism and entertainment" and "buying cars" have become new consumption fashions; 11.0% of the respondents can’t meet the consumer demand because of the low quality of products or services. (Reporter Hou Qingyi)