The new successor, can Crown Lu Fang bear the weight of the ＂Crown＂？

When it comes to Toyota Crown, as one of the first imported luxury cars to enter the Chinese market, it is no exaggeration to say that it may be synonymous with luxury cars and enlighteners in the minds of most consumers. Since the Crown was born in Japan in 1955, this car series has undergone more than half a century of evolution and development, which has indeed left a deep-rooted impression on many people.

　

Recently, while chatting with a friend of FAW Toyota, he asked me: "Crown Lu Fang used the word’crown ‘, what do you think?"

This is really a soul torture. The new Crown brand includes an SUV and an MPV, namely Crown Lufang and Crown Weifa, which I rejected at first. After all, for us native Cantonese people, we have known that Toyota has a high-end sedan called "Crown" since we were young. After living half a life, I woke up and the "Crown" became an SUV, which was really emotionally impacted.

　

Just like I always felt that tofu jelly must be sweet, with ginger syrup or osmanthus honey, it is the truth of the world. Then one day I swiped Weibo and found that tofu jelly in many places is salty. At that time, I immediately killed the screen of my mobile phone to calm down and re-understand the world. (And vice versa)

　

But if you think about it calmly, there are actually many precedents in the car world where the name of a single high-end model is used for the naming of a high-end car series, such as Mercedes-Benz’s Maybach. If the Mercedes-Benz S-Class Maybach is the continuation of the previous Maybach sedan, then the SUV GLS Maybach inherits the spiritual core of Maybach.

　Sixty-six years ago, in 1955, Toyota released the first generation of "Crown" in response to the increasingly strong demand for commercial vehicles; by 1967, the third generation of "Crown" was positioned as a private luxury car that gradually became wealthy. Since then, each generation of "Crown" has kept pace with market changes and created the crown that everyone loves. This spirit has been running through the 15th generation of "Crown" models.

　So for the current FAW Toyota, it is logical to turn "Crown" into a spiritual totem and sublimate it into a high-end sub-brand.

　

So, the question of this FAW Toyota friend can be changed. Is Crown Lu Fang qualified to be called "Crown"?

If you want to wear a crown, bear its weight first. What is the spirit of the crown? Comfort, representing Toyota’s strongest car-making technology, and reliability and peace of mind. And more importantly, it can’t be arrogant and arrogant, but should allow more people to enjoy this kind of enjoyment, which is called Toyota’s high-end.

1. Is the crown land comfortable?

The chassis on the bumpy road, as well as the quiet carriage, are the deepest impressions of the crown land.

First of all, the Crown Land Display was born from the Toyota TNGA-K platform. Through the closed frame (ring) body structure, the Crown Land Display is born with high rigidity. The high rigidity of the body means that its chassis can be more smoothly attached to the ground when driving, providing high-texture riding quality. And the higher the rigidity of the body, the more effectively it can block the low-frequency resonance transmitted by the body as a medium.

In addition to the front windshield and the front side windows, soundproof glass was used to increase the silence effect. In addition, the Crown Land Fang also used TNGA polymer vibration damping material and sound-proof vibration isolation material for the first time, inheriting the "quiet" gene of the Crown. Therefore, the quietness of the Crown Land Fang does not insult the name of "Crown".

2. Is the technology of Crown Land Release advanced?

"Crown" has always been the high-end model representative of the Toyota brand, and it integrates Toyota’s advanced technology. When it comes to Toyota’s advanced technology, the hybrid system is definitely the most representative.

All Crown Land Rangers are equipped with a new generation of TNGA 2.5L dual-engine hybrid system. The 2.5L naturally aspirated engine achieves 41% thermal efficiency through fuel dual injection, rolling flow control lean combustion, water-cooled EGR circuit and other technologies. In addition, with the power distribution mechanism of the hybrid system and the tacit cooperation of the two motors, the engine always runs in the high-efficiency range.

This hybrid system allows the crown to land, achieving unparalleled low fuel consumption of fuel models of the same level. MIIT measures the comprehensive fuel consumption of 100 kilometers, as low as 5.3L (front drive)~ 5.8L (four-wheel drive). The actual fuel consumption can be stabilized at about 6-6.7L/100km, which is about half of the fuel consumption of pure internal combustion engine competitors. Only with the use of breakthrough hybrid technology can it be possible to significantly reduce fuel consumption without affecting the car experience (without charging).

3. Is the crown land reassuring?

"Toyota that can’t be broken", "There must be a road in front of the mountain, and there must be a Toyota car in the road", these "legends of the 1990s" have the credit of "Crown". If you are not reliable enough and feel at ease, how can you be the big brother of the Toyota brand?

After the crown brand is renewed, the crown-level product standard is defined from the dimensions of quality control management, production process, materials used, and quiet design. Under this standard, the crown land release adopts Toyota’s level 1 quality standard. The whole vehicle has to go through more than 2,000 rigorous quality inspections from the beginning of production to the end of the production line, so as to ensure the pass rate of Toyota’s global quality inspection (SQA) of "0 bad".

In addition, the introduction of advanced production technology under the TNGA architecture ensures the consistency of product quality; large areas of soft materials, high-grade wood grain decoration and sewing technology also create a crown-like high-end style. The large number of applications of TNGA polymer vibration damping materials, high-efficiency sound insulation glass, and sound-proof vibration isolation materials have made the crown a quiet upgrade. This is worthy of being called "the crown on the top of Toyota’s head".

In terms of safety performance, in addition to the 7 SRS air bags standard in the whole series, the Crown Land Release also comes standard with a new generation of Toyota Safety Sense Toyota Smart Safety. The PCS pre-collision safety system included in it can not only identify vehicles, but also identify pedestrians, greatly reducing the chance of collisions at intersections; the DRCC dynamic radar cruise control system has a full-speed domain following function, which allows long-distance driving to free your feet and relieve driving fatigue; the AHB automatic adjustment high beam system can assist the driver to detect the opposite vehicle as soon as possible when driving at night, and automatically adjust the far and near lights to prevent the driver from forgetting the operation and improve the safety of the car at night.

From the Crown sedan to the Crown Land Rover, this change is not only the body shape, but also the consumer’s mentality. What FAW Toyota can do is to speak with product strength, so that the new car can carry the hard strength and quality of the product comparable to the Crown sedan, so that the word "crown" always maintains the luxury and texture it deserves.

　

If it can withstand the baptism of time and win the reputation of the masses, is this not the crown of the new era?