CCTV News:(Reporter Kang Yanlong) Recently, the editorial office of the Central Committee, together with the Ministry of Education, the Ministry of Finance and the Ministry of Human Resources and Social Security, issued relevant policy opinions on further tapping the potential and innovating to strengthen the management of teachers and staff in primary and secondary schools, requiring local departments in charge of compilation, education, finance and human resources and social security to co-ordinate all kinds of resources, improve the efficiency of use, and innovate the supply mode to better meet the development of primary and secondary education.

　　In some areas, there are still some problems, such as the total number of teaching staff in primary and secondary schools is not up to the national standard, and some newly-built schools are not equipped in time. Four departments, such as the Central Organizing Committee, require that the staffing of primary and secondary school staff be approved in time according to the standards within the total amount of existing career staffing to meet the needs of development. By dynamically adjusting the staffing of primary and secondary schools in different regions, urban and rural areas, schools and school segments, the use efficiency will be improved. Make good use of existing career resources and give priority to meeting the needs of primary and secondary education. Focus on the following three aspects:

　　Optimize the allocation of resources and improve the staffing efficiency of the education system

　　All localities should adjust the actual situation according to the changes of functions and tasks and the layout structure of each unit in the education system. First, they should tap the potential from the inside, revitalize the stock, and realize the maximum use efficiency of existing resources.

　　First, in combination with the reform of local institutions, we will steadily promote the integration and merger of small-scale institutions with weakened functions and tasks in the education system, and streamline and recover the compiled resources to supplement the needs of primary and secondary education.

　　Second, in combination with the urbanization process, new rural construction, poverty alleviation and equal quality education resources, we will optimize the setting of public primary and secondary schools and teaching points at all levels and rationally allocate staffing.

　　Third, according to the adjustment of the school layout structure, the population flow in urban and rural areas, and the changes in the size of students in each school section, we will strengthen the exchange and rotation of teachers and promote the dynamic adjustment of personnel and establishment between urban and rural areas, between regions, and between schools and school sections.

　　Coordinate the establishment of undertakings and give priority to ensuring the needs of primary and secondary education.

　　We will increase the overall planning of institutional resources, streamline institutional staffing through tapping potential and innovation, coordinate and adjust basic education, implement compilation standards, strengthen management and strictly compile and use, and fill the gap to meet the urgent needs of development.

　　First, all localities should, in light of the actual situation, give priority to supplementing the establishment of teaching and administrative staff in primary and secondary schools by tapping the potential of various special reforms.

　　Second, it is clearly required to increase the overall allocation of faculty and staff and the adjustment across cities and counties, and put the unified standards for faculty and staff in primary and secondary schools in place in light of the actual situation. In principle, the establishment of teaching staff in primary and secondary schools is adjusted once every 2-3 years by province, and cities and counties can adjust at any time according to the changes of students.

　　The third is to emphasize personnel and management discipline. Educational management institutions and other non-teaching units shall not mix posts with primary and secondary schools, occupy the establishment of teaching staff, and shall not lend or borrow teaching staff from primary and secondary schools for a long time to help with their work. Strictly investigate and deal with the problems of "eating empty salaries" occupied by primary and secondary school teachers, and it is strictly forbidden for public schools to teach in private schools for a long time. It is strictly forbidden to make long-term empty editors, make up for them, and employ supernumerary personnel.

　　Innovating management methods and increasing service supply

　　In recent years, many places have actively innovated and explored the management and use of teachers and staff in primary and secondary schools, and achieved certain results. On the basis of summing up local beneficial experience, we should innovate personnel management and training assessment methods, reasonably guarantee funds, increase the government’s efforts to purchase services, and support social forces to participate in educational undertakings.

　　First, encourage qualified places to explore taking the county or the administrative region at the next higher level as the unit, uniformly approve the establishment and staffing of faculty and staff, make overall use of teachers across schools, and improve the efficiency of staffing. Promote the rational flow of personnel, support teachers to teach across schools and sections, and gradually solve the problems of structural shortage of teachers in different regions, school sections and disciplines.

　　Second, all localities are required to innovate training methods, actively adapt to the requirements of new technological changes and new curriculum reform, and build a team of teachers with expertise and versatility; Reform and improve the methods of performance appraisal and the total amount of performance pay, and promote teachers to be able to go up and down, enter and leave; It is necessary to increase financial investment in education and give priority to the construction of teachers as the focus of education investment; By adopting specific policies and measures, we will guide and encourage teachers to flow to hard and poor areas.

　　Third, support qualified places to explore and utilize social resources such as universities and training institutions, and supplement courses and teaching auxiliary forces such as social practice in primary and secondary schools through government purchase of services. We will continue to deepen the reform of logistics services and gradually reduce the proportion of non-teaching personnel who use the establishment. Standardize the way of providing educational services in primary and secondary schools and attract social forces to participate. It is clear that if the local government entrusts private schools to undertake compulsory education tasks according to law, it should allocate corresponding education funds according to the entrustment agreement. Encourage sports social organizations and professional artistic talents to provide sports and art education services for primary and secondary schools to meet the needs of the development of primary and secondary education in many ways.

Why is there a difference in the proportion of asymptomatic infected people in different regions?

Zhu Huachen, Associate Professor, School of Public Health, University of Hong Kong:I think it actually has something to do with several aspects. First of all, there are hundreds of different varieties in Omicron, some of which are slightly stronger, some of which are milder, and everyone’s immune level is different, which will be different. For example, in some areas, the vaccination level is very high, and there have been many rounds of epidemics before. The immunity of the population is very high, and there will be more asymptomatic infected people.

In addition, in our country, all people have been tested before, and nucleic acid is a very sensitive detection method, so many people have been detected by nucleic acid detection before they have time to develop symptoms, which basically belongs to early detection, so they will show a high proportion of asymptomatic infection, much higher than self-detection and reporting.

In fact, retrospective research data show that even in Wuhan in 2020, there are many asymptomatic or mild infected people whose serum antibodies are positive, and they have been exposed or even infected. So in most situations, asymptomatic infection will be underestimated.

Do asymptomatic infected people need treatment? What are the precautions?

Zhu Huachen, Associate Professor, School of Public Health, University of Hong Kong:Since it is asymptomatic, it means that there is no disease. At this stage, we don’t think it is necessary to treat it, because the treatment must be aimed at the disease.

In addition, COVID-19 does not have a very good specific medicine, and no medicine will disappear as soon as it is eaten, so there is no need to toss yourself at this time. We say that medicine is toxic in three parts, and it is actually not good to take medicine indiscriminately. Take care of yourself in isolation at home and don’t pass it on to others.

In the face of the virus, some people are not infected and some people are asymptomatic. Why do they show such differences?

Zhu Huachen, Associate Professor, School of Public Health, University of Hong Kong:There will be great differences in different periods, different strains and different populations.

In fact, there are many differences between people. Some people are genetically susceptible, while others are slightly more resistant, and their physical conditions and immune status are different. Even the same person, with different physical conditions at different times, has different sensitivity to the virus.

Because human understanding of coronavirus is still relatively one-sided, there are many things that we are not very clear about, such as what kind of people will be more vulnerable. Generally speaking, people who have no immune protection against coronavirus and other basic diseases will be relatively vulnerable to infection.

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The Volvo XC90 New Energy represents the perfect fusion of Nordic luxury and environmental protection concepts with a unique design concept. The front face design shows the family DNA, and the iconic Quake LED headlights are like sharp eagle eyes, adding a sense of technology to the vehicle. The air intake grille adopts a closed design, symbolizing its electric properties, while also reducing wind resistance and improving the cruising range. The overall style is smooth and elegant, and the body lines are full. With a low body profile, it creates a visual effect of power and movement, showing the luxury style of the new energy era.

The Volvo XC90 New Energy shows a unique design aesthetic with its elegant side lines. The body size is 4953mm x 1958mm x 1772mm, and the wheelbase is up to 2984mm. This size configuration provides a full guarantee for the interior space. The tire size is 275/45 R20, which is consistent, not only improves the stability and grip of the driving, but also perfectly blends with the body line, showing its delicate and dynamic appearance style.

In terms of interior, Volvo XC90 New Energy adheres to the simplicity and refinement of Nordic luxury brands. Using high-quality leather material, the steering wheel is wrapped in delicate leather, which not only feels comfortable to hold, but also supports manual up and down + front and rear adjustment to ensure that the driver can easily find the most comfortable position. The center console is equipped with a 9-inch large screen, with an intuitive and powerful interface, integrated multimedia system, navigation and phone functions, and supports automatic speech recognition, making driving more convenient. The front and rear rows are each equipped with 2 USB and Type-C ports, as well as the wireless charging function of mobile phones, to meet the daily electronic device needs of passengers. In terms of seats, the main and passenger seats support multi-directional adjustment, including front and rear, backrest, height, leg rest and waist support. The front seats are also equipped with heating, ventilation and massage functions, reflecting the care of the driver and passengers. The power seat memory function allows the driver and passengers to easily adjust the sitting position according to personal habits, while the second row of seats also supports front and rear adjustment and backrest adjustment, providing a comfortable riding experience. In addition, the rear seats support proportional reclining, providing flexibility for the loading of bulky items.

For the Volvo XC90 New Energy, it is equipped with a 2.0T turbocharged engine, which has a maximum power of 228 kW and a torque output of 400 Nm. This powerful engine provides 310 horsepower. With the 8-speed automatic transmission, it brings a smooth and efficient driving experience to the driver.

In summarizing the evaluation of the Autohome owner, we can see that he is full of praise for the exterior design of the Volvo XC90 new energy. He particularly appreciates the minimalist atmosphere of the body, as well as the iconic Thor hammer headlights and Viking axe design, believing that these elements not only enhance the visual appeal of the vehicle, but also match his personal aesthetic and age stage. He said that the design of the front of the car undoubtedly exceeds the rear, which is impressive. Such an evaluation undoubtedly highlights the high-end and personalized charm of the XC90 new energy in appearance and details.

　　Justin: It’s okay. You can return it after eating one, Dad.

　　Azora Chin: I really feel cheated.

　　Justin: If you can’t return it, lie to him.

　　Zhang Xinyi’s father: (Oral liquid) In the circle of friends (seen).

　　Ten thousand yuan of magical calcium tablets, health products that can grow hair after eating, 30 thousand yuan of BMW driving away, and drinking high-priced mineral water & HELIP; … It sounds ridiculous, but in life, we or our parents, family members and friends have all paid the "IQ tax" to a greater or lesser extent, and even the star family can’t avoid the "trick". In recent variety shows, Zhang Xinyi Yuan Hongjia’s old man met with unscrupulous Wechat business and Azora Chin Silence Wang bought a "dog language translator", and the talk show conference turned into a large-scale cheating and complaining meeting … … When watching the program, the audience tut tut tut while hahaha, feeling, "It turns out that everyone has handed in ‘ IQ tax ’ " . However, experts remind everyone that these are common "taxes". You should have common sense before spending in the future, and you should know how to protect your rights after being cheated! Yangzi Evening News/Yangyan reporter zhangyan

　　That’s ridiculous

　　Black hair health care product and dog language translator … … The highest "taxes" have been paid, and they are all "IQ taxes".

　　In the latest variety show "Men Doing Housework", Justin and Zhang Xinyi received an express delivery at home, and they studied it for half a day: oral liquid worth more than 2,790 yuan? What do you do? So a familiar scene happened: the courier was bought by Zhang Xinyi’s father, and the old man quietly moved the courier to his room in a low-key way, but it was still discovered, but Zhang Xinyi found that the oral liquid contained sugar, and the father himself had diabetes, so the young couple asked the old man after discussing it, and found that the oral liquid, which claimed to have black hair, was "seen in a circle of friends" by the old man, and then bought it through Wechat business. On the chat record, Dad Zhang also asked the salesman whether diabetes could be eaten, but received it. Justin comforted the old man: "It’s okay for us to understand. If we can’t eat it, we will return it." And repeatedly promised to return it, and turned to tell Zhang Xinyi that "if we can’t return it, we will cheat him to return it". On the barrage, everyone praised Justin’s thoughtfulness, filial piety and high emotional intelligence, and everyone nodded in the program, indicating that this kind of thing can only be handled in this way most of the time.

　　Another group of roommates, Azora Chin and Silence Wang, are even funnier. They have two suckling dogs. In order to know more about the dog world, they bought a dog language translator for 800 yuan on the Internet! After receiving the goods, the two men tried it out by themselves excitedly, and found that as long as there was any movement, the translator would randomly feed back some translations such as "I will listen", "I miss you so much" and "Take me out to play" from a voice database. Azora Chin said helplessly, "I seem to have been cheated" … …

　　Haozhaxin

　　Talk shows get bigger every second. Have you ever bought anything ridiculous?

　　In this issue of "Men Doing Housework", Li Dan teased that he had been to Zhang Xinyi’s house. "Your house is full of these useless friends ‘ IQ tax ’ Things ",so everyone discussed" have you ever bought such ridiculous things? "Li Dan’s teasing about the waist fat crusher and vibrating cleanser are all lies, but Dani, Fu Seoul and other female guests insisted that" it should still be useful. "

　　I don’t know if I was inspired by this. The theme of another program of Li Birthday, Talk Show Conference, is "I may have been cheated", so the program changed to "a large-scale meeting to complain about being cheated": a guest exposed his experience of joining a group tour, "The tour guide asked in the car: Did you see it? In front is the Academy of Fine Arts. Nobody wants to go down and have a look? Then we have finished seeing this scenic spot, and the next one is … … Of the 10 scenic spots in the whole day, 9 are seen in the car "; Guest Hulan spoke about her mother’s experience as a senior "leek" in stock trading and buying p2p wealth management products. As a result, the program was quickly spread after the end, and was forwarded by many network police to warn everyone to be cautious in investment … …

　　For example, Hulan said in the program that "the stock market is divided into value stream and technology stream, and my mother is the stream of consciousness. If we subdivide it, sometimes it is subconscious and sometimes it is unconscious". Although it is a funny joke, netizens expressed their sympathy: "It’s the same as my mother" and "too heartfelt" … …

　　Good advice

　　Legal experts remind you that you have been stabbed in the heart

　　Have common sense before spending, and know how to protect rights after being cheated.

　　In fact, we have not met these scenes in our lives. What is the best way to deal with them? The reporter interviewed Xu Difeng, a professor at Nanjing University Law School, a doctoral supervisor and a lawyer of Guo Hao Law Firm (Nanjing). He also said that this kind of situation is very common in life. "Many young people take this way out of kindness or because the process of safeguarding rights is too annoying. Although this is not the best way, it is also a way to comfort the elderly. In fact, e-commerce is also regulated by law, and it can be returned without reason. In this case, it is entirely possible to request a return. If the other party is an illegal business that deliberately deceives the elderly, it should defend its rights through legal means. " For the elderly who bought all kinds of unreliable health care products and wealth management products, the children lied to the elderly and said that they would return them and then pay the bill themselves. Professor Xu said: "This way reflects the filial piety of the children, but it will also encourage such cases to continue to happen to some extent."

　　For the dog language translator, which is a long story, Professor Xu said, first of all, we should look at the product introduction in detail before buying. "If the merchant seriously sells the product as a translator with real use function, it really constitutes fraud, and you can ask for a return and rights protection. But if the merchant just sells it as a toy or a spoof pet product, it depends on the specific needs of customers. " Including the group tour, Professor Xu reminded everyone to read the terms of the travel contract in advance. "Which items are charging items and which items should be clearly understood for how long. If there is a violation of the contract during the trip, you can protect your rights according to the Consumer Protection Law."

　　In life, everyone has had the experience of paying "IQ tax", and the stars are generously exposed in the program. In this regard, Professor Xu said that "the original star family will also encounter these things", which has an obvious warning effect. "On the one hand, from the perspective of businesses, they should operate honestly to reduce the harm and trouble caused to consumers; As far as consumers are concerned, they should have basic common sense before consuming, such as dog language translator. If you don’t buy it as a toy, you should first think: Will this thing really be useful? If you are really cheated, you should have a sense of safeguarding rights, and don’t feel that you can’t help it if you spend all your money, because you didn’t see it clearly … … For example, if you sign a format contract directly given to you by the travel agency, if you are cheated, the law tends to protect the consumer side to explain the contract. "

　　In accordance with the decision-making arrangements of the CPC Central Committee and the State Council, in October 2019, the National Development and Reform Commission, together with the Health and Health Commission, the Bureau of Traditional Chinese Medicine and the Secretariat of the the State Council Medical Reform Leading Group (hereinafter referred to as the "four departments"), launched the pilot work of the national regional medical center, selected and identified 26 pilot projects in two batches, and gave investment support from the central budget. Judging from the first batch of pilot projects, phased results have been achieved: high-quality medical resources have been introduced to fill the gap in the pilot areas, the local medical service level has been continuously improved, and the patient transfer rate has dropped significantly. Export hospitals have increased the output of brands, talents, technology and management, and the scope of service radiation and brand influence have been continuously expanded, which has played a leading role in deepening the demonstration of medical reform. For example, after Zhengzhou Hospital of Beijing Children’s Hospital was put into operation, the number of visits to Beijing Children’s Hospital in Henan Province decreased by 63.1% and the number of hospitalizations decreased by 51.3% in 2020. 52 innovative technologies of Fudan Zhongshan Xiamen Hospital fill the gaps in Fujian Province and Xiamen City, and the proportion of third-and fourth-grade difficult operations in superior departments such as cardiac and thoracic surgery exceeds 95%. The proportion of foreign patients in Chongli Hospital of the Third Hospital of Beijing Medical University is 47.4%, covering 25 provinces and cities such as Beijing, Tianjin and Shaanxi.

　　In order to speed up the realization of "staying out of the province due to serious illness", according to the requirements of the CPC Central Committee and the State Council, on the basis of summing up the construction experience of eight pilot provinces, the four departments issued the Work Plan for Orderly Expanding the Construction of National Regional Medical Centers, and included 12 provinces such as Inner Mongolia and Xinjiang Production and Construction Corps with relatively weak quality medical resources into the construction scope. Around the 59 project plans declared by the local authorities, the four departments have conducted in-depth understanding and comprehensive evaluation of the project progress by organizing centralized reports, centralized feedback and suggestions, and organizing experts to conduct on-the-spot (video) research. According to experts’ opinions, we agreed in principle to 24 project plans reported by Hebei, Inner Mongolia and other provinces as the third batch of national regional medical center construction projects, and asked relevant parties to speed up the preliminary work of the project, start construction and put it into use as soon as possible, and continue to deepen substantive cooperation, so that the masses can enjoy fair and accessible high-level medical services as soon as possible.

　　According to the preparation and promotion of the project, some projects that can’t meet the requirements of the national regional medical center construction for the time being, but the conditions are relatively mature, will be included in the list of "counseling" and will be included in the next batch of evaluation as national regional medical center construction reserve projects. In addition, after evaluation, three pilot projects, including Liaoning Hospital, Cancer Hospital of China Academy of Medical Sciences, will be included in the "warning category" list, which will be focused on and urged.

　　List of the third batch of national regional medical center construction projects

　　1. Baoding Hospital of Beijing Children’s Hospital affiliated to Capital Medical University

　　2. Guanganmen Hospital Baoding Hospital, Chinese Academy of Traditional Chinese Medicine

　　3. Peking University Cancer Hospital Inner Mongolia Hospital

　　4. Inner Mongolia Hospital of Beijing Hospital of Traditional Chinese Medicine affiliated to Capital Medical University

　　5. China-Japan Friendship Hospital Heilongjiang Hospital

　　6. Anhui Hospital of Beijing Tiantan Hospital affiliated to Capital Medical University

　　7. Anhui Hospital, the Second Affiliated Hospital of Zhejiang University School of Medicine

　　8. Dongzhimen Hospital of Beijing University of Chinese Medicine Xiamen Hospital

　　9. China-Japan Friendship Hospital Jiangxi Hospital

　　10. Jiangxi Hospital, the First Affiliated Hospital of Zhejiang University School of Medicine

　　11. Jiangxi Hospital, Children’s Hospital Affiliated to Chongqing Medical University

　　12. People’s Hospital of Guangdong Province Ganzhou Hospital

　　13. China Academy of Medical Sciences Cancer Hospital Henan Hospital

　　14. Nanyang Hospital, Wangjing Hospital, Chinese Academy of Traditional Chinese Medicine

　　15. Beijing University of Chinese Medicine Dongzhimen Hospital Luoyang Hospital

　　16. Guilin Hospital of the Second Xiangya Hospital of Central South University

　　17. Sanya Branch of Peking University Stomatological Hospital

　　18. Hainan Hospital of Shanghai Children’s Medical Center affiliated to Shanghai Jiaotong University School of Medicine

　　19. jiangsu province hospital Chongqing Hospital

　　20. Chongqing Hospital of Jiangsu Provincial Hospital of Traditional Chinese Medicine

　　21. Chongqing Hospital of Union Medical College Affiliated to Tongji Medical College, Huazhong University of Science and Technology

　　22. Gansu Hospital, Cancer Hospital Affiliated to Sun Yat-sen University

　　23. Qinghai Hospital, the First Affiliated Hospital of Xi ‘an Jiaotong University

　　24. Peking University First Hospital Ningxia Women and Children’s Hospital

　　List of "Counseling Class" of National Regional Medical Center Construction Project

　　1. Baotou Hospital of Zhejiang Provincial Hospital of Traditional Chinese Medicine

　　2. Dongzhimen Hospital of Beijing University of Chinese Medicine Ordos Hospital

　　3. Jilin Hospital of Beijing Tiantan Hospital affiliated to Capital Medical University

　　4. anzhen hospital Jilin Hospital affiliated to Capital Medical University.

　　5. Guang ‘anmen Hospital of Chinese Academy of Traditional Chinese Medicine Heilongjiang Hospital

　　6. Heilongjiang Hospital of Beijing Children’s Hospital affiliated to Capital Medical University

　　7. Shuguang Hospital affiliated to Shanghai University of Traditional Chinese Medicine Anhui Hospital

　　8. anzhen hospital Anhui Hospital affiliated to Capital Medical University.

　　9. Fujian Hospital, Fudan University Cancer Hospital

　　10. Fujian Hospital, the First Affiliated Hospital of Zhejiang University School of Medicine

　　11. Jiangxi Hospital of Longhua Hospital affiliated to Shanghai University of Traditional Chinese Medicine

　　12. Southern Hospital of Southern Medical University Ganzhou Hospital

　　13. Jiangxi Hospital of Xiangya Hospital of Central South University

　　14. The First Affiliated Hospital of Sun Yat-sen University Guangxi Hospital

　　15. Liuzhou Hospital of Guangzhou Women and Children Medical Center

　　16. Guangdong Provincial Hospital of Traditional Chinese Medicine Hainan Hospital

　　17. Hainan Hospital of Ruijin Hospital affiliated to Shanghai Jiaotong University School of Medicine

　　18. Xiangya Hospital of Central South University Hainan Hospital

　　19. west china hospital Sanya Hospital

　　20. Hainan Hospital, Pediatric Hospital Affiliated to Fudan University

　　21. Chongqing Hospital, the First Affiliated Hospital of Guangzhou University of Chinese Medicine

　　22. Yunnan Hospital of Beijing Tiantan Hospital affiliated to Capital Medical University

　　23. Yunnan Hospital of Peking University People’s Hospital

　　24. west china hospital Tibet Hospital

　　25. Xiangya Hospital of Central South University Xinjiang Hospital

　　26 sir run run shaw hospital Xinjiang Corps Nanjiang Central Hospital

　　List of "Warning Category" of National Regional Medical Center Pilot Project

　　1. Liaoning Hospital, Cancer Hospital of China Academy of Medical Sciences

　　2. Peking University Cancer Hospital Yunnan Hospital

　　3. Xinjiang Hospital of Beijing Children’s Hospital affiliated to Capital Medical University

The Spring Festival is coming, and the first folk art festival in Qinhuangdao City, Hebei Province kicked off in 1984 in the Cultural and Creative Industry Park. Among them, the experience of making handicrafts has become a favorite gift for children in the Spring Festival. The picture shows the children showing their own lanterns. Photo by Cao Jianxiong (people’s picture)

On January 16th, Russian imported flour "Ryazan Nocica" was put on the shelves in Cuiwei Road Store of Beijing Hualian Supermarket, and became a popular "foreign new year’s goods". Photo by He Luqi (people’s picture)

From January 13th to February 9th, Shanghai Disney Resort runs through the Spring Festival of the Lunar Year of the Rat with special theme activities, blending rich Mickey and Minnie elements into the flavor of China, and offering visitors a Chinese and Western Spring Festival "menu". The picture shows related cultural and creative products. Xinhua News Agency reporter Ren Yushe

　　The Spring Festival of the Year of the Rat is getting closer and closer. Relatives, friends, colleagues, classmates, and people from all over the world get together noisily, and they also buy gifts and send New Year greetings. Although this Spring Festival gift is humble, the knowledge behind it is not small. In affluent Chinese, visiting relatives and friends no longer chooses urgently needed commodities in life as "hand-holding gifts", and traditional gifts such as dim sum, grain, oil and drinks have become unfashionable. Imported snacks, cultural and creative products, new electronic products, fashionable goods and creative goods are favored by consumers; Even for traditional annual gifts, consumers have higher and higher requirements for quality and brand. The change of Spring Festival gifts reflects the new trend of consumption upgrading brought by China’s economic development and the improvement of people’s living standards.

　　Carefully choose to place your blessings.

　　At night in Wudaokou, Beijing, a hot pot restaurant in Chongqing is steaming and full of people, which is a lively scene of festivals.

　　"Send each of you a calendar of the Forbidden City in the Year of the Rat, and also give you an early year!" As soon as a young man with glasses sat down, he took out a gift and gave it to his friends around him. One of the people who accepted the gift took out some small boxes as feedback: "It is estimated that my gift is still popular. I am preparing a limited edition game for everyone! "

　　As the Spring Festival approaches, many people will carefully choose a Spring Festival gift for their relatives and friends who have not seen each other for a long time. Generally speaking, the number of Spring Festival gifts is not necessarily large, and the price is not necessarily expensive, but what matters is a gift. Behind it, it not only reflects people’s expectations and blessings for life, but also reflects a kind of "taste of the year" and "vigor" as the days get better.

　　Aunt Zhang, 53, grew up in Beijing and served as the "chief accountant" at home for a long time. Every year during the Spring Festival, Aunt Zhang can’t help but be careful. "Because relatives and friends are around, I walk a lot during the holidays. In the past, when visiting relatives and friends on holidays, it was standard to send a box of eggs, a barrel of oil and two bottles of more popular wine. If you want to change the pattern, you will replace a bucket of oil with a box of lulu, and you can also replace eggs with a box of milk. The consideration of this is that food gifts are more practical and the recipients can use them directly. " Ms. Zhang said that in recent years, the purchase of Spring Festival gifts has changed greatly compared with before, with more types, more patterns and more choices. "Eggs, snacks, such things, certainly won’t send, who all don’t lack this, holding also heavy, appear not exquisite enough. I will still choose a practical annual gift, but try to be fresh. " Ms. Zhang introduced that, for example, her friend is over half a hundred years old and usually doesn’t pay attention to grooming himself. At this time, it will be more popular to send some good quality cosmetics.

　　People who return home from big cities for the Spring Festival often choose some gifts that are difficult to buy or unusual in their hometown. Ms. Sun returned to Northeast China for the Spring Festival from Shanghai this year. She bought "White Rabbit" toffee, lipstick and hand cream for her niece in her hometown. "White rabbit toffee is not rare, but the lipstick and hand cream with toffee fragrance will feel very fresh." In the past two years, many brands have launched cross-border goods, such as Forbidden City make-up, Starbucks cups, and six-god RIO drinks, which have boosted consumption and become popular holiday "hand-holding gifts".

　　Gifts that embody exquisite life are more popular with young people who pursue quality. Xiaoyu studied abroad and came back this Spring Festival. She specially prepared a rose fragrance for her girlfriends as a Spring Festival gift. "Put this small bottle in the closet, and clothes will smell of roses after a long time." A friend gave her a set of Chinese-style tea bowls. "This is a black glazed tea cup that imitates the kiln. The purple-black carcass has rabbit hairlines like ravines. Although you may not make tea often, if you want to drink tea, you have to match the tea set in China with the tea in China. " Chinese-flavored annual gifts are very popular in the market. Many museums and art galleries have introduced cultural and creative gifts, and porcelain, silk scarves and stationery engraved by national treasures are not expensive and antique, which are sought after by consumers.

　　There is a new fashion in hand-holding ceremony.

　　Compared with the usual communication, people have more "Nian" atmosphere when they meet and communicate and visit relatives and friends during the Spring Festival, and they will pay more attention to the choice of gifts. The change of Spring Festival gifts has also become a unique perspective to observe consumption changes.

　　So, what are the "new fashions" of this year’s Spring Festival gifts?

　　New electronic products are popular. Jiang Nan, who is a sophomore, recently received Huawei Mate30 pro from her parents. "Actually, I mentioned it to my dad before. I said that if I get into the top 10 in the final exam, I want to change to a new mobile phone." Jiang Nan said that his father, as a lecturer in colleges and universities, is usually very strict with his academic requirements, but he is also unambiguous in meeting his needs for electronic products. "Computers, mobile phones, SLR, processors, displays, lenses, these updates are too fast. I like this gift very much. " Jiang Nan said.

　　Quality and packaging are more thoughtful. Xiaolin, from Wenzhou, Zhejiang, is engaged in publishing and distribution-related work, and usually likes to visit bookstores and gift shops. Recently, Kobayashi has been busy packing every Spring Festival gift for himself. "I will buy some gift boxes and paper bags online, and sometimes I will buy packaging services directly. Last month, I bought a set of small bowls for my friends. In the online shop, I can buy gift box packaging, ribbons, greeting cards and even packaging services directly. I think that going to a friend’s house with a delicate gift box can make the other person feel my mind about preparing gifts. "

　　Health and cultural consumer goods are favored. "On holidays, everyone will wish for good health. In fact, it is better to send health products directly." Liu Xi, who is engaged in legal consultation, said that he chose a neck massager for his parents this year and bought a foot bath bucket and latex pillow two years ago. While improving the quality of life, people are also willing to pay for cultural life. Xiao Di, 25, is going to give a movie calendar to her good friend. He said that although there are not many businesses that produce gifts such as movie calendars, they pay attention to them every year, and taking related products as gifts can also reflect their distinctive personal style.

　　There are more and more imported goods. The 2nd China International Import Expo, held in November 2019, not only attracted more global enterprises to participate in the Expo, but also accumulated intentional transactions reached 71.13 billion US dollars a year, an increase of 23% over the first session. In 2019, China’s total import volume was as high as 14.31 trillion yuan. The increase in the proportion of imported goods is also evident in the consumption during the Spring Festival. "Now in the New Year, not only will I buy more imported goods when I buy my own new year’s goods, but also the frequency of imported fruits, snacks, drinks and cosmetics has increased when I visit relatives and friends." Ms. Dong, who works as a nurse in a hospital in Tianjin, said.

　　The trend of consumption upgrading is obvious.

　　Spring Festival gifts are rich in flavor and there are many patterns of consumption upgrading.

　　Ren Xingzhou, a researcher at the Institute of Market Economy of the State Council Development Research Center, said that China’s consumption structure is upgrading from subsistence consumption to enjoyment consumption and development consumption, from material consumption to service consumption, and from traditional consumption to new consumption. Spring Festival gifts also reflect this trend.

　　On January 20th, the latest data released by JD.COM Big Data Research Institute showed that during the "JD.COM New Year Festival" from January 1st to 15th, the sales of the old biscuit cake brand on the platform of JD.COM increased by 450% year-on-year, the turnover of imported health care products by JD.COM increased by 83% year-on-year, and the turnover of famous brands such as Budweiser, Heineken, Snow Beer, Hennessy and Great Wall increased by more than 200% year-on-year & hellip; … The trend of consumption upgrading is very obvious.

　　At the same time, some innovative products have also become the "darlings" of Spring Festival consumption. For example, JD.COM Computer Digital cooperated with New Year Pictures Creation Camp to combine traditional New Year pictures with scientific and technological products, and jointly developed and launched three customized gift boxes for New Year pictures, namely Huawei smart watch, Dell G3 notebook and kindle e-book, which brought the traditional taste of New Year back to the Spring Festival, and technology and culture sparked a different spark and won enthusiastic response from consumers.

　　In 2019, China’s final consumption expenditure contributed nearly 60% to economic growth, and consumption became the first driving force for economic growth. It is predicted that in 2020, the steady growth of residents’ income will lead to the improvement of consumption power, the continuous upgrading of residents’ consumption structure, the improvement of consumption environment and the enhancement of consumption willingness, and it is foreseeable that the consumer market will be more colorful. Mr. Wang, the operator of Wenchuang products, said: "In recent years, all kinds of cultural products that creatively transform traditional culture have attracted widespread attention in the market. Traditional mascots with different shapes and daily stationery with Chinese patterns have both the color of the Spring Festival and the cultural heritage, and are also the first choice for many young people’s Spring Festival gifts. In fact, the added value of the product mainly comes from the design idea behind it. The popularity of this kind of goods is proof of consumption upgrading. Maybe ten years ago, most consumers still paid more attention to benefits. At that time, the value of creativity and design was not easy to be fully recognized in the market. "

　　Jing Junmei, an associate researcher at the Institute of Economics of Beijing Academy of Social Sciences, pointed out that the change of Spring Festival gifts is a reflection of economic and social development, and also a reflection of people’s feelings, values and sense of identity in the process of social interaction, which contains material changes and spiritual trends in social development.

　　"Now, the new changes in the consumption of Spring Festival gifts seem to have come from ‘ Physical system ’ To ‘ Identification system ’ In the form of differences, but it is still a manifestation of value. People give cultural and creative products or electronic products mainly because they think these products are creative and valuable and can convey the emotional expectations of the giver. Of course, such recognition needs the prosperity and development of economy and culture as an important support. " Jing Junmei said that the changes in the choice of gifts for the Spring Festival can especially reflect the psychological trend of the current consumer groups. For example, the recognition of innovative ideas, the optimism of high-tech products, and the yearning for spiritual and cultural life are also reflections of consumption upgrading.

Special feature of 1905 film network The animated version adapted from the science fiction novel of the same name was launched on December 10th, 2022. The first day of its launch, the broadcast volume exceeded 100 million, but it was controversial by word of mouth. At present, the score of Douban fell below 5 points. At the same time, the drama version of "Three-body" was granted a distribution license, and the film version is still on the way. With the expectation of the audience and the blessing of capital, the road to film and television of "Three-body" is even more unstoppable, but what kind of "Three-body" does the audience need?

Such a high broadcast volume has won countless bad reviews and such a low score. In the view of film critic Lin Pin, this controversy stems from a huge contrast: "Three-body Universe is the most well-known super IP in the field of science fiction in China, and Three-body animation is the animation project with the largest investment and the largest publicity and promotion. The production company of Three-body animation opened the sky and won a good reputation with the animation work Linglong. Many viewers will have very high expectations for the animation of "Three-body", and the final product is not as good as "Linglong" which was launched three years ago. As far as the story adaptation is concerned, it is not as good as My Three-body, which was made by the original lovers of Three-body. Therefore, there is a huge contrast between high expectations and the quality of finished products, which has ignited controversy. "

In the relevant comments, it can be found that modeling collapse and plot confusion are high-frequency words, and in addition to these two shortcomings, the animation of Three-body pays more attention to exaggerated action scenes, but lacks patience to do literary drama well. "Three-body" is a sci-fi work full of thought experiments, in which there are many important sci-fi concepts and settings, which need to be explained in simple terms with the help of characters’ dialogues. However, the animation of "Three-body" is relatively weak in explaining the sci-fi concepts, such as the setting of "face-to-face" and "why can’t everyone lie", which leads to the ignorance of passers-by fans and viewers who have never seen the original.

The lack of high-quality literary drama makes the cartoon characters of Three-body over-entertaining and faceless, and some characters that are deeply loved by original lovers collapse and lose their charm. For example, Ye Wenjie, a very important character in "Three-body", contains some persistence in human hope in her despair and despair, which constitutes a more plump and three-dimensional character. However, in the animation of Three-body, she denies her identity as a human being and is portrayed as an evil old woman.

Lin Pin mentioned: "The biggest problem is the role of Luo Ji, who finally became a peeping hole in the secret of the dark forest. In the animation of Three-body, he was portrayed, such as going to F1 racing and having a party in the lobby of the Planetary Defense Council. This performance is completely different from that of Luo Ji who was boating on the lake under the Nordic Snow Mountain in the original work. In addition, he has some very rude and rude performances, and it is difficult for people to associate him with the identity of the professor of sociology in Tsinghua University in the original book. "

"Three-body" animation has spent a lot of space to express action scenes, but its action scenes lack imagination. There are some creepy or amazing descriptions in the original work of Three-body. In the first episode, the guzheng plan to cut the cruise ship "Judgment Day" is shown. In the original work, there is a description: "Wang Miao saw the cutting surface, which was as smooth as a mirror, reflecting the flaming sunset glow in the sky without any difference." This strange beauty of the original works has a tension with depression and death, which is actually the key scene that the creator needs to grasp. The original works can really make people gasp for imagination and description, as Liu Cixin said.

In this Spring Festival, the audience will meet with you soon. Undeniably, the success of the movie has actually intensified the fans’ expectations for Three-body, and then, in addition to this series and animated version, Three-body will also launch a movie version. For the film adaptation of "Three-body", it is very important that the directors and screenwriters in the core of the main creation should not only grasp the charm and essence of the original novel, but also give full play to their talents to give the audience the possibility of shocking the audience visually and audibly. In the history of science fiction movies, literary adaptations have both successes and failures, which means a great challenge for every team. Streaming media platforms at home and abroad have successively launched the drama version of "Three-body" project, but when the trailer they released spread on the Internet, it did cause many netizens to vomit and negative comments, and everyone was not optimistic about these projects. It can be seen that the film adaptation of "Three-body" does have its unique difficulty.

Literary and artistic works reflect and lead the times. The past ten years have witnessed the greatest progress in science and technology and the fastest improvement in China’s strength. With the exploration of Mars by heaven and the landing of Chang ‘e on the moon, the universe is moving from the palace of knowledge to the leisure of Chinese people at an unprecedented speed, and many sci-fi works have emerged. As one of the best works, it can be said that the most attractive place of "Three-body" lies in its successful expression of strong aesthetic feeling and lofty feeling with the help of language and writing. I hope that the film and television adaptation works related to "Three-body" can express such sci-fi aesthetics with the help of the audio-visual language of movies.

"Three-body" not only contains the grand narrative of modern civilization, extremely open cosmic vision, but also combines many creative resources from modern science and technology, and at the same time carries the deep imprint left by China’s specific history and culture, which is an important reason why it can win the favor of many readers. I hope that the film adaptation of "Three-body" can draw lessons from the animated version of "Three-body", concentrate on studying the essence of the original, carefully restore and boldly play, and project Liu Cixin’s imaginative words onto the big screen to present the world of "Three-body" to the audience.