21 car video ｜ Wei Lai, ideal quarreled!

21st century business herald reporter Zuo Maoxuan reports.

On December 6th, LI CEO Li Xiang said in Weibo that LI has the lowest "marketing and communication expense rate" among all automobile brands in China, including all the marketing and communication expenses of the OEM and sales (direct sales/agency) system. Only Tesla should be lower than LI in the world.

At noon on December 7th, lin ma, assistant vice president of brand and communication of Weilai, forwarded Li Xiang’s Weibo and said that according to the map information, the content of three cars in Tik Tok this year is about 90 million yuan, and the biggest expense is not the Weibo platform. And asked, "shouldn’t everyone be most concerned about the cost and effectiveness of research and development?"

According to the latest financial data, LI’s revenue in the third quarter was 34.68 billion yuan, up 271.2% year-on-year and 21.0% quarter-on-quarter. The "sales, general and management expenses" of the ideal three expenses in this quarter was 2.54 billion yuan, up 68.8% year-on-year and 10.2% quarter-on-quarter. Weilai’s revenue is 19.07 billion yuan, and its sales, general and management expenses are 3.61 billion yuan.

Weilai still spends a lot of money on R&D. In the third quarter, the R&D investment was 3.04 billion yuan, which has exceeded 3 billion yuan for four consecutive quarters. With the continuous improvement of business conditions and abundant reserve funds, LI’s R&D investment continued to increase, reaching 2.82 billion yuan in the third quarter, which is close to Weilai Automobile.

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