Joint venture brand

　　FAW Toyota: Granvia, Grevia

　　FAW Toyota Granvia is the sister model of GAC Toyota Saina SIENNA. The real car was officially unveiled at the 2022 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show and is expected to be launched in the second half of the year.

　　Rivia Granvia’s front face design is very similar to Saina SIENNA, but slightly different in details. The car adopts the latest design language of Toyota family, and its overall shape is more capable and sharp. In detail, the sharp headlight group is connected with the big mouth front grille, which is more visually tense. The large-size heat dissipation grille adopts honeycomb mesh design, and at the same time, air inlets with stronger sense of movement are added on both sides. The side of Granvia’s body adopts a straight design, which is conducive to improving the interior space. The side of the car also adopts multi-line design, which highlights the tendency of the rear fender to expand outward and makes the car look more powerful. The length, width and height of Granvia are 5175mm/1995mm/1785mm (1765mm for roofless luggage rack), and the wheelbase is 3060 mm..

　　Granvia adopts a full LCD instrument panel with a three-spoke multi-function steering wheel, and the 12.3-inch central control multimedia touch screen adopts a floating design. In terms of configuration, Granvia will have 18-inch and 20-inch rims to choose from, and it will also be equipped with 360 panoramic camera, double skylight, luggage rack, HUD head-up display, rainfall sensor and other practical configurations. In terms of safety configuration, Granvia comes standard with Toyota Safety Sense Zhixing safety system.

　　Granvia, also based on TNGA architecture, still uses a hybrid electric system consisting of a 2.5-liter naturally aspirated four-cylinder engine and an electric motor, in which the maximum power of the engine is 192 HP, and the comprehensive power of the system is estimated to be 249 HP according to the data of SIENNA, and the transmission system matches the E-CVT continuously variable gearbox.

　　FAW Toyota: bZ4X

　　BZ4X is the first model under the exclusive structure of Toyota e-TNGA pure electricity, and both FAW Toyota and GAC Toyota will launch this model in the second half of 2022. Among them, FAW Toyota bZ4X appeared in the 354th batch declaration catalogue of the Ministry of Industry and Information Technology, while GAC Toyota bZ4X appeared in the 355th batch declaration catalogue of the Ministry of Industry and Information Technology. Both the FAW Toyota version of bZ4X and the GAC Toyota version of bZ4X have highly restored the design concept of the concept car. On October 10th, Guangzhou Automobile Toyota bZ4X has taken the lead in listing, with a total of five models, and the official price range is 199.8-287.8 million yuan. From this point of view, the FAW Toyota version of bZ4X is not far from the final listing.

　　FAW Toyota bZ4X is faithful to the design of global models, with avant-garde modeling and sharp lines. The length, width and height of the car body are 4690mm/1860mm/1650mm respectively, and the wheelbase is 2850 mm. For the first time, bZ4X adopts innovative designs such as steer-by-wire system, TSS 3.0 intelligent safety auxiliary suit, motor drive bridge and inverter integrated electric drive axle, and provides off-road auxiliary functions such as X-MODE four-wheel drive off-road auxiliary mode and Grip-Control intelligent crawling mode.

　　FAW Toyota bZ4X will launch a single motor predecessor version and a four-wheel drive version for consumers to choose from. Among them, the single motor version is equipped with 150kW permanent magnet synchronous motor, and the cruising range of CLTC is 615km. The dual-motor four-wheel drive version is equipped with the front 80kW/ rear 80kW permanent magnet synchronous motor, and the cruising range of CLTC is 500/560km.

　　FAW-Volkswagen: Tour

　　"Tour" is a brand-new five-seat SUV model under FAW-Volkswagen, which is positioned in medium and large SUVs. On October 13th, the pre-sale of the new car was announced, and five models were launched (including the first version of the model "380TSI four-wheel drive R-Line first edition"), with the pre-sale price of 276,900-327,900 yuan. It is expected to be officially listed at the end of 2022.

　　FAW-Volkswagen Touring adopts the borderless design of the front air intake grille, which is matched with the banner-type multi-layer structure of the middle net. The headlights on both sides are connected by a penetrating LED daytime running light, and the Volkswagen "VW" logo in the middle can emit light. In addition, the ventilation openings on both sides of the front of the new car are also surrounded by a circle of LED daytime running lights. The overall design makes the new car very fashionable. Instead of using too many lines to depict the new car, it creates a very simple body structure. The side fender is wider than the car body, with a straight waistline and neat side lines, plus double five-spoke large-size wheels, which gives people a very heavy visual effect. The length, width and height of the car body are 4936mm/2015mm/1756(1767)mm, respectively, and the wheelbase is 2980mm, which is located between exploring Yue and exploring the territory. The new car adopts a penetrating taillight group, and the light source inside the taillights on both sides adopts an "X" design, which is highly recognizable after lighting. The rear enclosure of the new car and the trunk form a very good sense of hierarchy, and it is matched with the exhaust decoration of four sides. The appearance of the new car will have a regular version and an R-Line suit, which are available to consumers with different needs.

　　FAW-Volkswagen adopts the dual screen design of full LCD instrument panel and central control multimedia touch screen, and at the same time, the through air conditioning outlet design is arranged on the center console. The two designs greatly show the wide horizontal space inside the new car. In addition, the new car is equipped with a three-spoke multi-function steering wheel, a touch air-conditioning control panel with LCD display and a button-type electronic gear shifting mechanism, which makes the new car show a very scientific and technological attribute.

　　As a big five-seat SUV, the interior space of the new car can be said to be "very sufficient", and the depth of the rear legroom and floor is "big" visible to the naked eye. At the same time, the new car seat also adopts some diamond-shaped grain design, showing a luxurious atmosphere. After the rear seats are laid down, they can be connected with the trunk, which can also increase the overall storage capacity and make the best use of the interior space.

　　The new car will be equipped with a 2.0T engine with high/low power, with the maximum power of 162kW(220 HP) and 137kW(186 HP) respectively. The transmission system is expected to match the 7-speed wet dual-clutch gearbox and a four-wheel drive system is available.

　　FAW-Volkswagen: New Magotan

　　The new Magotan is mainly adjusted in appearance, and it still offers three kinds of power options: 280TSI, 330TSI and 380TSI.

　　The new Magotan mainly changes in details. The front grille is integrated with the headlights, and there are also slight adjustments in the headlight group. The chrome grille at the bumper has been optimized to some extent, and a brand-new rim has been adopted. The adjustment of the tail of the new Magotan is relatively limited, mainly the exhaust adjustment of the four sides, and the letter logo of the tail has also been adjusted. Other details basically continue the design of the current model. The length, width and height of the new Magotan body are 4866mm/1832mm/1479mm and the wheelbase is 2871mm respectively.

　　The new Magotan still has three kinds of power: 280TSI, 330TSI and 380TSI, which are equipped with a 1.4T engine with a maximum power of 110kW, a 2.0T engine with a maximum power of 137kW and a 2.0T engine with a maximum power of 162kW respectively.

　　GAC Mitsubishi: brand-new Outlander

　　As a replacement model, the new Outlander has adopted a new design in appearance and interior decoration, powered by a 1.5T four-cylinder engine +48V light mixing system, and provided with seven versions. On the evening of September 30th, GAC Mitsubishi’s new generation (fourth generation) Outlander announced the opening of pre-sale online, with the pre-sale price range of 170,000-230,000 yuan, and a total of seven models were launched.

　　The front face of the new Outlander adopts a new generation of dynamic shield design, and the split headlights are integrated with the front air intake grille, which is a popular design technique at present. The large black honeycomb grille is decorated with three horizontal chrome trim strips, and there are thick chrome trim strips on both sides to outline the front face shape, which makes the front face look simple and full of strength with the fender decoration below the front enclosure. The split headlight groups all adopt LED light sources, which are daytime running lights, far and near lights and fog lights from top to bottom, and the vertical arrangement is distinct, which brings a sense of exquisiteness and fashion to the whole vehicle. Compared with the previous generation, the body of the new Outlander is more burly, with the length, width and height of 4710mm/1862mm/1745mm respectively, and the wheelbase of 2706mm, and the dimension data has been comprehensively increased. The tail and side of the new Outlander are also dominated by straight lines. The redesigned taillights are more flat and narrow, and the Y-shaped width indicator lights inside are exquisite, fashionable and highly recognizable. Silver fender is added under the bumper to enhance the sports atmosphere, and the tail row is designed with one side hidden.

　　The interior design of the new Outlander is brand-new, with a simple T-shaped layout and deep and dark interior color matching. The atmosphere inside the car is warm and comfortable, which makes people feel twice as good. The new Outlander interior materials have excellent texture, and the areas often touched by limbs are basically covered with leather fabrics. The door panels and seats also adopt diamond stitching technology to enhance the sense of luxury. The new Outlander is equipped with the popular 12.3-inch full LCD instrument panel, with simple UI, rich content and different theme styles. All-LCD instrument panel with floating touch control panel makes the sense of technology in the car enter a new era. However, the 10.25-inch central control screen equipped with the new Outlander is slightly dull, and only provides basic functions such as Bluetooth and radio. Fortunately, the system supports the interconnection of Apple CarPlay, Baidu CarLife and Huawei HiCar phones, which is enough to ensure the actual use needs. In addition, the high-profile car is equipped with a 360 panoramic image system, and the overall picture response and display effect are not bad. The new Outlander is equipped with some commonly used driver assistance functions, including lane departure warning/correction, blind zone assistance, emergency braking and other functions. In addition, although the vehicle is not equipped with a mobile phone for wireless charging, USB/Type-C interfaces are provided in the front and rear rows. More importantly, the new Outlander is equipped with dual-temperature automatic air conditioning, front seat heating and rear air conditioning outlet, which is not a problem for daily use.

　　The new Outlander is equipped with a new generation 1.5T four-cylinder turbocharged engine code-named 4B40 and a 48V light mixing system. This 1.5T engine adopts technologies such as double injection+water cooled intercooler+large size turbine, with a maximum output of 158kW and a peak torque of 280Nm. Matching a CVT gearbox that can simulate AT, combined with 48V light mixing system, can make the new Outlander have better performance in ride comfort and energy saving.

　　SAIC-GM Buick: CENTURY

　　"Buick CENTURY" is the brand-new flagship MPV model of SAIC-GM Buick brand. On September 16th, the first batch of commercial cars produced by Buick CENTURY was officially rolled off the production line in Jinqiao luxury car factory of SAIC-GM, and the official name of the new car was confirmed as "Buick CENTURY".

　　Buick CENTURY is based on Buick’s brand-new PURE Design pure design concept, and adopts an upper/lower two-color body design. The "7"-shaped headlight group happens to be located at the joint of the two-color car body, and the large-size middle net is particularly eye-catching, which fits the oriental aesthetics and the modern and digital design concept well. The raised front of the car extends backward with a straight main shaft, and the upper and lower car bodies complement each other. When the car body extends backward to the rear of the car, it quickly retracts, showing an elegant visual effect without procrastination. From the side of the car body, Buick CENTURY has an A-pillar with obvious inclination angle, and a small triangular window is designed in front of the front side window, which can provide better driving vision for drivers.

　　The rhythmic corrugated grille of Buick CENTURY adopts the shape of eaves tiles, combined with modern parametric design. Against the background of grid turning and bright chrome decoration, it shows a dynamic trend of expanding to the outside. Wing-shaped light-trace interactive LED headlights show a crystal-like texture through laser laser engraving technology; In addition to having two kinds of lights, Xingyao and Xingyue, it also supports eight lighting modes. In the rear part, the penetrating floating LED taillights and headlights just echo back and forth. According to the official, the taillight group of Buick CENTURY has 730 LED light sources, which can present a light curtain effect that lights regularly from the middle to both sides.

　　At the same time, under the premise of reducing the wind resistance coefficient, the front row driving space is guaranteed as much as possible. In addition, the lower edge of the window gradually rises in the rear part of the sliding door, and suddenly drops at the position of C-pillar, just like the trend of towering mountains; The upper edge of the window "sweeps" the roof in a smooth posture and leans out before approaching the D-pillar. The body length, width and height of Buick CENTURY are 5230mm/1980mm/1867mm respectively, and the wheelbase is 3130mm. Compared with the current GL8 model, the body width is increased by 102mm, and the wheelbase is increased by 42mm.

　　Buick CENTURY is equipped with a smart curtain wall system that can be lifted with one button for the first time in the car, and supports multi-mode intelligent screen projection, which can create an independent private space for the second row of passengers. The second row of seats is made of top-grade materials and technology, with rich comfort functions and intelligent interactive experience. In particular, the BOSE Executive Edition Yuezun audio system specially built for the rear listening experience, combined with the headrest-type built-in UltraNearfield speaker, can create an immersive listening enjoyment. The starry sky roof with multiple scene linkage modes can bring romantic situational experience beyond imagination to the occupants in the car.

　　An 8-inch intelligent control screen and an independent Qualcomm Snapdragon 8155 chip are integrated in the central armrest area of the second row of seats in Buick CENTURY. Its powerful computing power can realize many vehicle control functions such as partition screen, starry sky, ambient light, Cabin talk, rear seat air conditioner, stereo, window and sunshade, navigation information, seat ventilation, heating, massage and all-round adjustment, and it has a very smooth, delicate and vivid operating experience.

　　Buick CENTURY will provide 4, 6 and 7-seat models. In terms of power equipment, Buick CENTURY will be equipped with a 2.0T engine +48V light mixing system with a maximum power of 169kW.

　　Kia: Lion Platinum Extension

　　Lion Platinum is the new generation (fifth generation) Sportage model of Kia, which continues the design of overseas version in appearance, and the power equipment is available in fuel version and hybrid version. Previously, the new car was officially opened for pre-sale online on September 28th, with the pre-sale price starting from 179,800 yuan for the 1.5T version, 190,800 yuan for the 2.0T version and 205,800 yuan for the hybrid version. It is reported that the brand-new Lion Platinum Extension will be officially listed on November 3rd.

　　The brand-new Lion Platinum Extension inherits Kia’s brand-new design concept of "unity of opposites". Compared with the previous generation (the fourth generation), the overall shape is more tense and the sense of fashion is enhanced a lot. In addition to providing pearl white and aurora black car colors, the new car also adds four new car colors: Star Diamond Blue, Jungle Green, Star Grey and Matte Grey. The richer colors cater to the aesthetic needs of young people today. The brand-new "Tiger Roar" front face adopts a wider black air intake grille, and the black middle net across the whole front face is matched with horizontal chrome trim, which is combined with the headlights on both sides to make the front of the car look very spacious and full of visual impact. Brand-new headlight group and LED daytime running lights with boomerang shape, the visual experience produced is sharp, moving and highly recognizable.

　　Compared with the previous generation (the fourth generation), the size of the new Lion Platinum Extension has increased. The length, width and height of the new car are 4670mm x 1865mm x1680mm respectively, and the wheelbase has reached 2755 mm. Lion Platinum Extension adopts a minimalist tail design technique. The tail with straight lines is clear in layering, and the taillights with sharp edges and corners echo the headlights, and are connected by a black decorative strip, creating a visual effect that looks like a through. The small tail above and the silver decoration around the rear enclosure enhance the sports atmosphere to some extent.

　　The driver-centered interior design of Lion Platinum Extension has brought some surprises to people. The stepped layout of the center console is simple and clear, and the double 12.3-inch curved integrated screen with slight curvature above becomes the visual center of gravity. The air conditioning control area at the bottom of the screen adopts touch design, and the curved screen inclines to the driver’s side as a whole, which is more convenient for the driver’s operation. Most of the control buttons in the center console area of Lion Platinum Extension adopt touch design. In addition, the gear shifting mechanism is also a new type of knob electronic gear shifting device of Kia family, which makes the overall sense of technology in the car stronger, but the convenience of blind operation will be lacking. In terms of functional configuration, the mainstream panoramic sunroof, mobile phone wireless charging, 360 panoramic image system and some driver assistance functions will be provided by the new Lion Platinum Extension. At the same time, the vehicle is also equipped with functions such as front and rear seat heating and front seat ventilation. It is worth mentioning that the Harman Kardon sound system equipped by Lion Platinum Extension is rare in competing models at this price. In terms of storage space, the performance of the Lion Platinum Extension is also good, and the overall space is at a higher level in the same class, especially the depth of the trunk reaches 960 mm. In addition, Lion Platinum has set up one-button down handles on both sides of the trunk, which can easily and quickly put down the rear seats; And the rear seat can be close to flat after being put down, which has good expansion ability and practicability.

　　The company provides three powertrains, including 1.5T and 2.0T turbocharged engines and 2.0L HEV hybrid system. Among them, the 1.5T turbocharged four-cylinder engine adopts the fourth generation CVVD technology, with a maximum power of 200 HP and a maximum torque of 253 Nm, and the transmission system is matched with an 8-speed automatic manual transmission. The 2.0T turbocharged four-cylinder engine has a maximum power of 234 HP and a maximum torque of 353 Nm. The transmission system is also matched with an 8-speed automatic manual transmission. The official acceleration time of 0-100km/h is 7.8 seconds, and the maximum speed of the vehicle can reach 210 km/h. The 2.0L HEV hybrid version is equipped with an oil-electric hybrid system consisting of a 2.0L naturally aspirated engine and motor, and equipped with TMED hybrid technology. Its cooling system is optimized with high-power permanent magnet synchronous motor, and the comprehensive power of the system reaches 200 HP. The transmission system is matched with a 6-speed automatic manual transmission. In addition, the new car also adopts an electronic timely four-wheel drive system, which can automatically switch between the two-wheel drive mode and the four-wheel drive mode; At the same time, the new car also has four DMS driving modes: Eco-economy, Sport, Comfort and Smart intelligence, as well as a unique four-wheel drive snow dangerous road mode.

　　self-owned brand

　　BYD: frigate 07

　　The frigate 07 is a new car of BYD Ocean Network, which is very similar to the X DREAM concept car. The transverse front grille is similar to the destroyer 05, which is also a "ship" series, and highlights the stable temperament of the atmosphere as a whole. At the 2022 Chengdu Auto Show, BYD frigate 07, which is positioned in a medium-sized SUV, officially made its debut, and the new car was opened for pre-sale at the same time. The pre-sale price range was 220,000-280,000 yuan.

　　The body length, width and height of BYD frigate 07 are 4820mm/1920mm/1750mm respectively, and the wheelbase is 2820mm. According to the information learned before, BYD frigate 07 will be equipped with integrated electric adjustable seat, 15.6-inch DiLink system control panel, 12 speakers, 5G network and other configurations.

　　BYD frigate 07 will be equipped with DM-i hybrid system, in which the maximum power of 1.5T engine is 102kW, and the maximum power of front and rear motors are 145kW and 150kW respectively, using Ferrous lithium phosphate power battery.

　　Euler: Lightning Cat

　　Euler’s new coupe "Lightning Cat" has been confirmed to be officially launched on October 27th. The new car will adopt a brand-new three-electric system and dual-motor intelligent four-wheel drive, with a maximum power of 300kW, a maximum torque of 680Nm, an acceleration of 4.3 seconds at 0-100km/h and a cruising range of 705km under CLTC conditions.

　　Euler Lightning Cat is positioned as a "pure electric coupe", and the appearance of the whole vehicle has a strong visual impact. The designer used a lot of dynamic curve elements, such as high curvature side window, jumping waistline, big slip back curve and so on. The frameless door carried by Euler lightning cat extends to the dome-shaped panoramic canopy at the rear of the car, which helps to better improve the visual field. At the same time, the canopy of the car roof adopts Low-E energy-saving glass with double-layer heat insulation technology and +PVB heat insulation film. The ultraviolet isolation rate is over 99.9% and the infrared isolation rate is over 95%, which can effectively prevent sun and heat insulation. In addition, the Euler lightning cat also has an adaptive electric tail with a drag coefficient of only 0.22Cd.

　　Euler Lightning Cat’s T-shaped hollow center console is wrapped in a large area of leather, with excellent touch, and it is very convenient to operate with exquisite and stylish keys and solid keys. The integrated ergonomic sports seat has good support and wrapping, and the front seat is also equipped with electric adjustment, seat ventilation, heating, massage and other functions, which can further enhance the riding comfort.

　　Euler Lightning Cat adopts a brand-new three-electric system+dual-motor intelligent four-wheel drive, with the maximum power of 300kW and the maximum torque of 680Nm, and the acceleration of 0-100km/h reaches 4.3 seconds. The cruising range of CLTC is 705km, and it takes only 30 minutes to charge the battery from 30% to 80% in fast charging mode. In addition, Euler Lightning Cat is also the first to take the ORA-PILOT 3.0 intelligent driving assistance system. The whole vehicle has 28 intelligent sensors, which can realize 29 L2+ intelligent driving assistance functions.

　　Beijing Cross Country: Beijing BJ60

　　Beijing BJ60 is positioned as a medium and large SUV, which has the style of a hard-core off-road vehicle in appearance and will be equipped with the indispensable "three locks" function of off-road. The car is equipped with a 2.0T+48V motor, with a non-loaded body and an independent suspension. Beijing BJ60 has officially opened for pre-sale, and five new models have been launched, with the pre-sale price range of 239,800-289,800 yuan. It is reported that the new car will be officially listed during the Guangzhou Auto Show which opened in November.

　　The new car incorporates many fashion elements on the basis of family-style design language. The five-hole grille on the front face is decorated with LED light source, and headlights are integrated into it. It is also equipped with welcome mode and intelligent interactive light language, which is very trendy. In terms of body color, the new car will focus on the fog blue color scheme.

　　The new car has a strong sense of strength, but a large number of rounded rectangular design elements enhance its intimacy. The new car will provide 18-20 inch rims for consumers to choose from. The length, width and height of the new car are 5040/1955/1925mm respectively, and the wheelbase is 2820mm. The classic external spare tire design at the rear of the car is preserved in the new car, and the outer ring is decorated with mortise and tenon structure. The taillight shape echoes the headlights, and when lit, it will present the shape of China Palace Lantern, which fully reflects the national tide style.

　　The new car has a good sense of science and technology. It has a 10.25-inch LCD instrument and HUD head-up display in front of the four-spoke multi-function steering wheel. The 12.8-inch central control panel has built-in intelligent voice, ATS driving interface, multimedia entertainment system, navigation and travel services, and it also supports the FOTA upgrade of the whole vehicle. The lower part of the central control panel is equipped with a 1.92-inch start button screen, which supports switching functions such as time, weather, ATS and AI portrait voice. In addition, it also has a car driving recorder and Yueye Circle App.

　　The new car supports five-seat/seven-seat layouts. The main driver’s seat is equipped with leg rest and seat memory function, the front seat is equipped with 12-way electric adjustment, heating, ventilation and massage functions, and it has aviation headrest. The rear seats will also be equipped with ventilation, heating and massage functions. In addition, the car will also be equipped with 256 colors of optional ambient lights, front laminated glass and Yanfei Lishi brand 12 speakers +1 external amplifier sound system to provide outstanding comfort.

　　The new car is equipped with a light mixing system consisting of a 2.0T engine and a +48V motor, with an 85L fuel tank and a 35L auxiliary fuel tank. The transmission system will be matched with an 8-speed automatic manual transmission, equipped with part-time 4wd system, which can electronically switch the modes of 2H, 4H and 4L. The ATS all-terrain system supports the choice of nine driving modes. In addition, the new car also uses a non-load-bearing body, and is equipped with three locks: front, middle and rear, in which the transfer case can amplify the torque by 2.54 times.

　　Geely: Haoyue L.

　　Geely Automobile just released its official map of Haoyue L on October 17th, which was officially defined as "the big 7-seat flagship SUV". Judging from some parameters, Haoyue L is larger than the previous Haoyue model and adopts a brand-new design. It is reported that Haoyue L will be officially released and listed in October.

　　Geely Haoyue L adopts a brand-new front face design, and the large-size front air intake grille is matched with a straight waterfall-type middle net design. The headlights on both sides are more sculpted, and with the polygonal cooling openings on both sides of the front enclosure, the gas field of the new car is well displayed. At the same time, the new car will adopt a 7-seat spatial layout, bringing a more practical ride experience. The fender rib line of the new car matches the concave line design under the door, plus the thick side skirt and the optional 18-inch /19-inch five-spoke rim, which further enhances the heavy feeling of the new car. The length, width and height of the new car are 4860/1910/1770(1840)mm, and the wheelbase is 2825mm, which is 25mm longer and 10mm longer than the current Haoyue car.

　　The rear of the new car is equipped with a roof spoiler, and the through blackened taillights are used. The light sources inside the taillights on both sides are also highly recognizable after lighting. The rear enclosure of the new car adopts two-color design, and there are two chrome-plated exhaust layouts on both sides, which adds a sporty atmosphere.

　　The new car will adopt a 2.0T turbocharged four-cylinder engine with a maximum power of 218 HP and a maximum torque of 325 Nm, which is more powerful than the 1.8T engine of Haoyue. Haoyue L adopts the combination of front McPherson independent suspension and rear multi-link independent suspension, which has a better driving experience.

　　Geely: Bo Yue L

　　On September 30th, Geely Bo Yue L officially launched the pre-sale, and launched a total of 6 models with 3 powertrains, with the pre-sale price range of 12.98-17.58 million yuan. It is reported that the new car will be officially listed in October.

　　Geely Bo Yue L has adopted a design language that pays more attention to the sense of youthfulness and technology. The new car further enlarges the area of the front grille, and at the same time, the headlight group is integrated into the grille, and a more scientific style is outlined through LED daytime driving. At the same time, in order to give consideration to the sense of youthfulness and technology, Geely Bo Yue L uses more straight line elements on the side of the car body, and the towering front shows a stronger momentum. Looking back, the sharp waistline shows an upward trend, with black body pillars or black roof, showing a unique sports style. Geely Bo Yue L has a length, width and height of 4670/1900/1705mm and a wheelbase of 2777mm, and is positioned in a compact SUV.

　　The tail shape of Geely Bo Yue L looks more unique, with a large area of blank design. The sliding roof and the rising waistline of the window show a sporty posture. At the same time, it is equipped with a roof spoiler and a huge through LED taillight group, showing a fashionable and sporty temperament.

　　Bo Yue L provides 13.2-inch central control vertical screen, surround emotional light curtain, super-racing antibacterial steering wheel, crystal drill gear, immersive headrest audio, brand-new Geely Galaxy OS Air version blessed by Qualcomm 8155 chip, etc., and the overall digital and intelligent technology is the main tone of cockpit style. In terms of color matching, Bo Yue L adopted "Yuan Ye Brown in Autumn" and "Snow White in Winter" with brown+blue as the main colors respectively, and at the same time, the central control panel and door trim panel were covered with environmentally-friendly suede in large areas, which greatly enhanced the luxury of the whole cockpit.

　　Bo Yue L is equipped with an Air-sofa extrasensory seat. The contour of the seat is fully fitted according to the human body curve of China users, with lumbar support adjustment and shoulder support. The key parts of the lumbar support are made of environmentally-friendly suede, which has stronger friction. In addition, the new car seat cushion is equipped with adjustable leg rest, plus 6-way electric adjustment, 4-way electric lumbar support, suction seat ventilation, seat heating and seat memory functions, which makes the overall ride feel more comfortable.

　　Geely Bo Yue L Fuel Edition will provide Drive-E 2.0TD high-performance engine and Engine 1.5TD power options, with maximum power of 218 HP (160 kW) and 181 HP (133 kW) and peak torque of 325N·m and 290N·m respectively. The whole system is matched with a 7-speed dual-clutch gearbox. At the same time, Bo Yue L will also provide a version equipped with Geely’s latest 1.5T+3DHT Raytheon hybrid system, with NEDC fuel consumption of 4.2L/100km and NEDC comprehensive cruising range of 1,300 km.

　　SAIC MG: MG7

　　The real car of the brand-new MG 7 of SAIC MG made its debut on August 17th this year. It is positioned in a compact sports car, adopting the latest design language of MG family and equipped with a 2.0T engine. At the same time, the new MG 7 is also the first model to adopt the MG black logo, and will focus on the young sports market in the future.

　　The brand-new MG 7 based on the third generation design language of MG looks more flamboyant. The large-area blackened family-style large mouth air intake grille highlights the sporty temperament, and with the rib design raised above the hood, it has both a sense of movement and strength. At the same time, the sharp headlight group adopts a long and narrow wedge design, which seems to be embedded in the sharp front of the car. The interior of the headlight group is composed of two light strips to ensure the recognition of the vehicle at night.

　　The new MG 7 is designed in coupe style, and the upper waistline in the double waistline modeling rises rapidly near the C-pillar, so that it intersects with the muscle lines of the rear wheel eyebrows, and with the other raised waistline at the lower end, it presents a body profile with a strong sense of muscle lines. The new MG 7 also adopts a borderless door design, and will be mainly colored with emerald, with a brand-new five-star rim and red brake calipers. At the same time, there is a black Trophy+ logo on the C-pillar of the new car, which, together with the latest black MG logo, represents the positioning of its young and high-end sports. The new MG 7 has a length, width and height of 4884mm/1889mm/1447mm and a wheelbase of 2778mm, and is positioned in a compact car.

　　The new MG 7 adopts a penetrating taillight group officially called electromagnetic pulse modeling, which further widens the visual effect of the tail, while the three-stage active motion tail will be actively opened after the speed exceeds 100 per hour, providing a stronger downforce for the vehicle, thus bringing more stable handling performance. In addition, the new MG 7 will also be equipped with a four-outlet exhaust layout on both sides, and it will also be decorated with carbon fiber ornaments to make the sense of movement and performance full.

　　The new MG 7 adopts the dual screen design layout of 12.3-inch central control screen and 10.25-inch LCD instrument, and the center console and other positions are also wrapped with soft materials such as Dinamica? leather. In addition, the new MG 7 will also be equipped with an integrated sports seat, and the design of leather punching and splicing is quite futuristic and sporty. The new MG 7 is equipped with AR-HUD head-up display, 14 speakers (BOSE), memory parking and other functions, and provides X-mode racing mode, which further strengthens its sports attributes through scene selection such as performance adjustment, track challenge and linear acceleration.

　　The new MG 7 will be equipped with a 2.0T engine (tail mark 405 VTGI), with a maximum power of 192 kW and a peak torque of 405 Nm, matching SAIC’s new 9AT automatic transmission. According to official data, its 0-100km/h acceleration time is only 6.5 seconds, and its comprehensive fuel consumption (NEDC) is 6.2L/100km.

　　SAIC Roewe: RX9

　　Roewe RX9 is based on the industrial aesthetic design concept of "emotional rhythm", and the overall visual experience is more fashionable. The front face of the front of the car is equipped with Ronglin Xinghui grille, which is matched with sharp and tangible revolving silver headlights, which is quite recognizable. Roewe RX9 is decorated with chrome-plated decorative strips at the upper edge of the window and the lower edge of the door, supplemented by "Ronglin" style decorative lines. The exterior rearview mirror of the vehicle has changed its traditional round shape and presented a three-dimensional shape with a sense of angularity; In addition, the vehicle also uses a concealed door handle. It is worth mentioning that the Roewe RX9 is also equipped with a 21-inch large-size five-spoke rim.

　　Roewe RX9 has a length, width and height of 4983mm/1967mm/1786mm and a wheelbase of 2915mm, respectively, and the whole vehicle is positioned in a medium and large SUV. Roewe RX9 provides two different seating layouts with three rows of six seats or three rows of seven seats, which can meet the needs of commuting, fishing, camping, hiking and other different travel scenarios. Roewe RX9 adopts a very popular penetrating taillight group. With the combination of a large trapezoidal license plate area at the bottom and the exhaust layout of two sides, the visual layering and sense of movement have been greatly improved.

　　Roewe RX9 adopts a very classic embracing internal layout, and is equipped with a 47-inch through screen, warship-style central control, dreamland atmosphere light and other designs. It is worth mentioning that the triple-screen design consisting of "full LCD instrument+large-size central control screen+LCD screen in front of the co-pilot" can realize driving information, control in-vehicle equipment and entertainment functions while carrying out three-screen linkage, thus making information flow and interact seamlessly and bringing users an immersive intelligent interactive experience.

　　In addition, due to the three-spoke multi-function steering wheel and the new-style shift lever, the texture inside the Roewe RX9 car has also been greatly improved. Especially under the triple screen, the central hidden air outlet of Roewe RX9 breaks through the traditional design and is ingeniously combined with the 47-inch through screen, thus presenting a hidden visual effect in both form and space. Coupled with the piano-style multimedia buttons, the layering is very prominent. In addition, Roewe RX9 also hollowed out the lower part of the shift lever, thus forming a layered storage space, which further meets the needs of high practicality.

　　Roewe RX9 is equipped with a 2.0T engine produced by Shanghai Automotive Group Co., Ltd., with a maximum power of 234 HP, matching the 9AT automatic gearbox. In addition, Roewe RX9 is expected to be equipped with CDC intelligent electronically controlled suspension damping system, which can ensure that the vehicle has diversified chassis performance in different road conditions and driving modes. In addition, Roewe RX9 will provide a model version equipped with four-wheel drive system in the future to further enrich consumers’ choices.

　　Starway: Eta Ursae Majoris.

　　On September 30th, the official picture of the new flagship SUV model "Eta Ursae Majoris" of Xingtu brand was released. It is understood that Starway Eta Ursae Majoris is the first SUV built based on the new M3X Mars architecture 2.0, and it is officially regarded as the foundation model for the brand rejuvenation and upgrading of Starway and the layout of high-end luxury market. According to the official introduction, the word "Eta Ursae Majoris" was inspired by the name of the first star in bucket handle, the ancient astronomical star "Big Dipper" in China. It has the function of distinguishing directions and setting seasons, and also symbolizes harmony and auspiciousness. Named after "Eta Ursae Majoris", it follows the naming rules of Starway’s existing product "Natural Force".

　　Compared with other models in the family, the front face design of Xingtu Eta Ursae Majoris is even more avant-garde and bold than the brand of pure electric new power. The penetrating LED headlights across the front face and the daytime running lights on both sides outline the "∑" similar to the Greek symbol. Break through the presentation form of "point" and "source" of traditional car light system, and expand to streamer matrix of flowing sense and breathing sense. The rhombic grille with frameless design is like a lattice-opened dimension door.

　　The elegant sliding roof of Star Road Eta Ursae Majoris, the waistline extending backward smartly, and the side skirt as sharp as a shooting star, all of which enhance the sense of speed of the whole vehicle. The extended wheel eyebrows convey a strong sense of strength of the wide body and low body. The design of electric flat-pushing hidden door handle and star-rail hub with gradually changing banners aims at reducing wind resistance and wind noise, and reveals Eta Ursae Majoris’s aesthetic idea that details are paramount.

　　The end of the roof of Starway Eta Ursae Majoris is an integrated spoiler design which is rare in SUV models. Eta Ursae Majoris has a sports car-style bilateral four-exhaust, and the taillights echo the headlights end to end. It is reported that with the rhythm of music, Eta Ursae Majoris’s taillights will be rhythmic in three forms of light language.

　　The interior of Starway Eta Ursae Majoris adopts a minimalist black-and-white two-color scheme, and the dual-spoke multi-function steering wheel and the 24.6-inch super-vision curved double screen together form an encircling central control layout, which can continuously create an atmosphere of situational communication for drivers and passengers.

　　Up to now, the official of Xingtu brand has not disclosed the detailed information about Eta Ursae Majoris’s function configuration and power.

　　Krypton: ZEEKR 009

　　ZEEKR 009 is the flagship pure electric MPV model. ZEEKR 009 will be equipped with front and rear double permanent magnet synchronous motors with maximum power of 200kW；. Equipped with a ternary lithium battery pack with a capacity of 116 kWh, NEDC has a cruising range of 702km and a power consumption of 18.3 kWh per 100 km. At present, the official has announced that ZEEKR 009 will be officially listed on November 1.

　　ZEEKR 009′ s front face daytime running lights adopt the design concept of "the trace of light", and it is equipped with 32 independent light-emitting groups to realize streamer lighting effect, which is highly recognizable. ZEEKR 009 has a length, width and height of 5209mm/2024mm/1856mm and a wheelbase of 3205mm, respectively.

　　ZEEKR 009 follows the space design concept of "Penthouse in the sky" as a whole, aiming at designing and planning the existing space, so that the first, second and third rows of passengers can stretch freely. The overall color matching adopts the combination of polar white and rock ash, creating an atmosphere without oppression for users; The overall layout of the front row is not much different from ZEEKR 001. ZEEKR 009 adopts 6-seat layout.

　　The door panel of double sliding doors is equipped with Smart Bar, and the 3.4-inch touch screen can control air conditioner, window and sunshade. The switch of electric side sliding door adopts Chinese logo. ZEEKR 009 is equipped with a 15.6-inch central ceiling screen, which supports HDMI and USB interface input signals, SWITCH access/wireless screen projection and other functions.

In early February, the Ministry of Industry and Information Technology announced the information about two brand-new A-class cars of BYD, Qin L and Seal 06. There is no doubt that BYD will plan to expand the basic market of entry-level family car this year.

However, according to BYD’s current sales base and the annual sales target of 4.5 million vehicles, these two new cars alone are actually not enough to give them more confidence to accomplish this goal. Moreover, before the new products are launched, the brand expects the "veteran models" to stand out and bring new sales breakthroughs.

Recently, a car blogger broke the news that BYD will launch the first shot of the "price war" after the New Year:Qin and destroyer will launch the glory version, and the official guide price is only 79,800 yuan.

At the beginning of January this year, BYD cracked down on the news that "Qin Plus DM-I will be sold at a price of 69,800 yuan", but the news of "BYD Qin with a price of 79,800 yuan" still has some inaccuracies.

At present, BYD Qin PLUS DM-i has launched a limited-time discount, and the threshold for car purchase has actually reached 89,800 yuan. However, in the face of Wuling Xingguang, a player with a starting price of only 88,800 yuan, BYD will naturally not sit idly by.

Combined with the Qin PLUS DM-i Champion Edition 55KM leading model (the entry-level model on sale), some configurations can indeed be cut off, and there is still room for price reduction. "BYD Qin with a price of 79,800 yuan" is not without opportunities.

When Qin PLUS DM-i Champion Edition hit the starting price of 99,800 yuan, many people in the industry had already sweated for joint venture family cars such as Nissan Sylphy and Volkswagen LaVida.In terms of fuel economy, configuration level, space performance and other aspects that consumers pay more attention to, Qin PLUS DM-i Champion Edition has almost no shortcomings.

Based on the leading configuration of Qin PLUS DM-i Champion Edition, which configurations may be cut off by BYD Qin Glory Edition without changing the powertrain?

In terms of security configuration, Qin PLUS DM-i entry version has reached the "limit" position, only equipped with basic passive security configuration. For example, the entry-level versions of Wuling Xingguang and Nissan Sylphy are equipped with tire pressure display, while the entry-level version of Qin PLUS DM-i only provides tire pressure alarm, but overall, its safety configuration is the normal level of about 100,000 entry-level sedan.

But "BYD Qin Glory Edition" is not without room for reduction.The 88,800-yuan Wuling Starlight Standard Edition has fewer front and rear head airbags than the Qin PLUS DM-i Entry Edition on sale. Of course, Xiaotong still hopes that BYD Qin Glory Edition can still retain this configuration.

In terms of driving function and driving hardware, the entry-level version of Qin PLUS DM-i on sale provides rear parking radar, reversing image and cruise control.Xiaotong thinks that BYD Qin Glory Edition can retain the two configurations of rear parking radar and reversing image, and cruise control can be cancelled, and the built-in satellite navigation system and navigation road information display function in the entry-level version can also be cancelled. After all, a simple mobile phone stand can realize navigation function.

The entry-level version of Qin PLUS DM-i on sale is quite kind in appearance configuration. Some competitors do not provide functions such as remote starting, keyless entry, one-button lifting of the driver’s seat, and LED light sources, which are provided in the entry-level version of Qin PLUS DM-i, even more NFC keys than other entry-level sedan.

Xiaotong believes that according to BYD’s brand concept, NFC key function will be the standard of all models, and it is unlikely to be cut off. However, the keyless entry function in the front row can actually be reduced as appropriate, and only the keyless entry function in the driver’s seat is actually enough.

The next step is the comfort configuration in the car. As far as materials are concerned, the entry-level version of Qin PLUS DM-i on sale also uses a leather steering wheel and leather-like seats, while many competitors use plastic steering wheels and fabric seats, which is expected to be a reference for BYD Qin Glory Edition.

As for the configuration performance, the performance of the Qin PLUS DM-i entry-level version on sale is already "sufficient". The seat adjustment is relatively basic, and there is no electric adjustment. The number of charging interfaces in the car is only three, and the number of speakers can be reduced.However, Xiaotong thinks that BYD Qin Glory Edition can be reduced in intelligence.

The entry-level version of Qin PLUS DM-i on sale is equipped with a 10.1-inch touch LCD screen, and also has a built-in Dilink car system, which supports 4G network and basic voice recognition control. On the other hand, the entry-level models of Wuling Xingguang and other joint-venture family cars only provide Bluetooth/car phone configuration at most, and some even only provide radio configuration.

It seems that "the more you live, the more you go back", but this should be the most direct way to reduce the cost of BYD Qin Glory Edition. What’s more, the entertainment function level of the entry-level family car is very likely to be inferior to the passenger’s mobile terminal equipment. It is better to reduce it simply and then give more charging interfaces.

Of course, the above reduction of BYD Qin Glory Edition is only a guess based on the price of 79,800 yuan. Not to mention how much the version is reduced, even whether BYD Qin Glory Edition can be launched is still unknown.

But then again, if BYD Qin really launches the glory version, it will undoubtedly have a huge impact on the entry-level family car market.

According to the sales data in 2023, Qin PLUS New Energy has sold more than 320,000 vehicles in DM-i model alone, becoming the best-selling car in the domestic market. Together with the EV model with an annual sales volume of nearly 130,000 vehicles, Qin PLUS New Energy has a higher sales level than Nissan Sylphy and Volkswagen LaVida, which are around 350,000 vehicles.Obviously, this is the most direct impact of BYD Qin PLUS DM-i after directly increasing the price advantage on the basis of maintaining fuel economy and configuration performance.

Which car company is not confused by such a huge market? Unfortunately, the price and cost of the joint-venture brand family car have reached the extreme. Although there is not much market discount, many models will be sold in the way of "several generations under one roof", and consumers who only consider the cost will choose cheaper old models or "classic models".

Therefore, after so many years of development, the entry-level sedan market still has not got rid of the key word "high cost performance", and other aspects such as configuration and space are just icing on the cake. The so-called "consumption upgrade" is just packaged by some manufacturers.

Needless to say, Wuling Starlight, which started selling at 88,800 yuan, has the most direct impact on BYD Qin Plus DM-I. The data shows that Wuling Xingguang sold 10,005 vehicles in January this year, ranking second in the plug-in car market within 150,000 yuan, second only to BYD Qin Plus DM-I.

When Wuling Xingguang gains a firm foothold and maintains the sales data of more than 10,000 vehicles per month, it is actually enough to have a significant impact on BYD. For a car company that wants to complete the annual sales data of 4.5 million vehicles, the last thing it wants is to have another top-notch presence in the entry-level market.

At present, Qin L and Seal 06 have not yet played their roles, and only BYD Qin PLUS DM-i can restrain the rising sales of Wuling Starlight in time. It is not impossible to sell BYD Qin Glory Edition for 79,800 yuan. If it has not been reduced, BYD Qin will only be more "exploded".By the time BYD Qin Glory Edition is released, what else can Wuling do to keep its long-standing product cost-effective advantage?

　　On May 15th, the launch conference of Haval brand new energy night and Haval Xiaolong series was successfully held in Beijing, officially releasing Haval brand new energy strategy and launching new energy products — — Haval Xiaolong series, its official guide price is 139,800-179,800 yuan. For subscribers, Haval has also launched a new energy SUV benchmark that enjoys 7 gifts on the market and brings users real value matching prices. As a global SUV expert, Haval brand calmly entered the second half of new energy, and with the four soft powers of reliability, dedication, leading and love, it joined hands with the five "new" engineering hard powers of new sequence, new channel, new modeling, new technology and new products to empower, and quickly cut into the main track of the market, leading China new energy SUV to a new peak in value.

　　As Feng Mu, president of Great Wall Motor, said at the meeting, "Locking in will win the game and forge ahead for the rise of China’s automobile industry." The wave of new energy is surging. With the endorsement of Great Wall Motor for 32 years, Haval continues to deepen the safety and reliability of the whole vehicle, and relies on the forest ecosystem to accelerate the layout of new energy and intelligent technology, unlocking the high-value experience era of "scientific and technological equality" for users.

　　Precise layout of channels, expansion of Haval Huanxin, advanced activation, market increase

　　For the Haval brand, the new energy track is not a 100-meter sprint, but a protracted "marathon". The core of this "marathon" is the competition of research and development strength, and it is also a contest about technical reserves. Only by mastering the core technology can we run the whole course. Backed by Great Wall Motor, Haval has the technical confidence that is absolutely ahead of the industry. Instead of fighting for temporary gains and losses, it leads the whole process with absolute strength.

　　As a technology-loving automobile company, Great Wall Motor has always insisted on excessive investment in R&D. In 2022 alone, Great Wall Motor invested 12.181 billion yuan in R&D throughout the year, and technological innovation helped its core competitiveness to continue to improve. By 2025, the cumulative R&D investment will reach 100 billion yuan. In terms of patents, Great Wall Motor disclosed 6042 patents and granted 4652 patents. In the field of new energy vehicles, Great Wall Motor’s patent disclosure and authorization were 1,966 and 1,650 respectively, both reaching new highs. It won four annual titles: the annual patent disclosure of private car companies in China, the patent authorization of car companies in China and the patent disclosure and authorization of new energy vehicles.

　　As the trump card of Great Wall Motor, Haval has already made preparations, deeply ploughed the SUV market for more than ten years, and won the title of SUV sales in China for many years in a row. It has been exported to more than 170 countries and regions, with more than 700 overseas sales channels, and the global cumulative sales volume has exceeded 8 million vehicles … … The status of the global SUV king is unshakable.

　　With the upgrading of consumer demand in the automobile market, Haval brand fully understands the value upgrading in the new energy era, creates exclusive and independent sales service channels to boost the brand’s overall rejuvenation, forms a dual-network model of "fuel network+new energy network", promotes the marketing service channels and after-sales service quality, and creates a full-scale service experience that subverts the past for users. By the beginning of May, 150 new and independent Haval new energy channels had been completed, marking the opening of new commitments, new services and new experiences of Haval New Energy to users. By the end of 2023, Haval’s new energy brand channel will cover 200+ cities and 800+ stores nationwide.

　　Embrace the four-wheel drive and enlighten the future. Haval’s new energy products will start to explode.

　　Brand strength needs technical endorsement, and technical advantages need product evidence. While continuously deepening technology research and development, the Haval brand is more based on the category advantages of the SUV market. Through the product strategy of technology cost reduction and technology addition, it launched two heavy-duty models, Haval Xiaolong MAX and Haval Xiaolong, which started Haval’s "key shot" in moving to the new energy track.

　　Among them, Haval Xiaolong MAX can be said to be a master of Haval’s new energy technology, and it is also an inevitable choice for users to upgrade their needs in the new energy era. Haval Xiaolong MAX is equipped with three core killers, namely, a new generation of Coffee OS intelligent cockpit system, a coffee intelligent driving system and a new intelligent four-wheel drive electric hybrid technology Hi4, to refresh the value ceiling of China new energy SUV with strength.

　　In terms of intelligence, Haval Xiaolong MAX is equipped with a new generation of Coffee OS intelligent cockpit system in the leading industry of Great Wall Motor. The car is equipped with three 12.3-inch penetrating floating triple screens+high-definition W-HUD lifting display screens to build a futuristic 4-screen vision, creating a cinema-level immersive enjoyment for users. Whether it is commuting by car or going out for the whole family, Haval Xiaolong MAX can create a quality-level enjoyment of the audio-visual trinity for each occupant. The function of "seeing and saying without delay" makes people want to stop, which not only makes the response speed extremely fast, but also creates a smooth dialogue experience with a somatosensory delay of 0, and can understand multiple instructions in one sentence, so that users can truly "talk without hands" and drive more easily and interestingly.

　　In terms of intelligent driving, Haval Xiaolong MAX is equipped with a coffee intelligent driving system, and the whole vehicle is equipped with 22 intelligent sensors, so that the vehicle has the super strength of 540 panoramic view (360 panoramic image+transparent chassis), which can realize L2+ level intelligent driving assistance in all road conditions, all time and all weather. Among them, Haval has successfully equipped the functions of 300,000-level products such as changing lanes, smart cornering and smart dodge in HWA non-single high-speed scenes on Haval Xiaolong MAX, truly transferring the benefits to users, realizing the "scientific and technological equality" of family cars, turning rarity into necessity, and turning fare increase into standard.

　　Most importantly, Haval Xiaolong MAX is the first to take the brand-new intelligent four-wheel drive electric hybrid technology Hi4, which comprehensively improves the handling performance, driving safety and energy-saving properties under different working conditions and different car scenarios, and realizes "the best energy efficiency in the whole scene and worry-free driving in all road conditions", creating the ultimate freedom of driving and control, and bringing high-level experiences that take into account energy conservation, environmental protection, driving safety and handling performance for the majority of new energy users. Haval Xiaolong MAX, which is specially designed for the high-order driving demand of new energy scenes, will make the new energy two-wheel drive era a thing of the past and lead the new energy SUV into a new era of all-people four-wheel drive.

　　Under the wave of globalization, the competition of new energy track is still fierce. In the second half of the competition, Haval set the best example for the automobile market, and tapped the new market with Haval Xiaolong MAX. Undoubtedly, the appearance of Haval Xiaolong MAX has enabled more users to own a new energy four-wheel drive SUV with low price, good performance and wide applications, and Haval will continue to be the "popularizer" of SUVs in the new energy era and be the best SUV in every era, so that the world can witness the power of China SUV again and let China SUV change the world again. (Photo courtesy of Great Wall Haval)

use"debut is the peak"It is no exaggeration to describe BYD Han. Since its launch, the sales volume of this car has been rising all the way. It took only one year to become the first C-class luxury car in China to exceed 100,000 sales. Today, the cumulative sales volume has exceeded 190,000 units, and the sales ranking has reached a new height in the list of medium and large cars.

BYD Han is so successful, not only because of its excellent product strength, but also because of the rich variety of Han series products, which can cover car buyers of all ages and occupations. At present, BYD Han series has three power types to choose from, namelyByd Han DM -i, Han DM-p and Han EV. . However, many friends are more entangled when they choose more. Which of the three cars is more suitable for them? How should I choose?

First of all, BYD Han DM-i, Han DM-p and Han EV.Both belong to the Han series.Naturally, there will not be much difference in the design of the exterior interior, except for some differences in details, and the overall style and modeling are almost the same, so the parts visible to the naked eye will not be repeated here. As for the three car configurations, in fact, the entry-level model configuration is very rich, which can fully meet the car needs of ordinary families. If there is no hard requirement for configuration when buying a car, you can basically choose it blindly.

In terms of body size, Han DM-p and Han DM-i have the same size, with the length, width and height of 4975/1910/1495mm and the wheelbase of 2920mm； respectively. The length, width and height of Han EV are 4980/1910/1495mm, and the wheelbase is also 2920mm；; The length difference of only 5mm is almost negligible, soThe spatial performance of the three cars is basically at the same level..

Next, let’s focus on the different parts of the three models:

price

When most friends buy a car, the first thing they care about is the price of the product. After all, it is the most basic premise within the budget. The following are the prices of BYD Han EV, Han DM-i and Han DM-p:

price

BYD Han EV is currently selling a total of four models, with prices ranging from 214,800 to 284,500.

BYD Han DM-i offers four models, and the pre-sale price is between 216,800 and 292,800.

BYD Han DM-p has only one model, namely the 202km four-wheel drive flagship model, and the pre-sale price is 322,800.

From the pricing point of view, the price range of Han EV and Han DM-i is relatively close, and the price difference is only around several thousand yuan, so it is relatively more difficult to choose between these two products. The price of Han DM-p is the highest in BYD Han series at present, which is about 30 thousand more expensive than the other two models, and only one model is available.

power system

Although both belong to BYD Han series, the three models have obvious differences in the power system.

Among them, BYD Han DM-i is a hybrid model.The whole system comes standard with a 1.5T fuel engine, with a maximum horsepower of 139 horsepower and a peak torque of 231 Nm.. However, the motor has high and low power, and the high power version is equipped with a 160kW permanent magnet synchronous motor; The low-power version is equipped with a 145kW permanent magnet synchronous motor; Although the power is different, the official acceleration time of 100 kilometers is 7.9 seconds. The implication is that the high and low power of the motor will not affect its acceleration performance.

BYD Han DM-p is also a hybrid model.It is also equipped with the same 1.5T fuel engine.Matching the double permanent magnet synchronous motor with the front 160kW and the rear 200kW, the comprehensive torque of the motor is 675 Nm, matching the electric four-wheel drive, and the acceleration of 100 kilometers takes only 3.7 seconds. The dynamic performance can be said to represent the highest level of BYD in the car industry at present.

Let’s take a look at BYD Han EV pure electric vehicle.The standard version and the long battery life version are equipped with a 163kW permanent magnet synchronous motor.The acceleration of 100 kilometers is 7.9 seconds, and the performance is at the same level as BYD Han DM-i; The four-wheel drive high-performance flagship model is equipped with dual motors with the front 163kW and the rear 200kW, and the acceleration of 100 kilometers takes only 3.9 seconds, which almost reaches the performance height of BYD Han DM-P.

continue a journey without refuelling

Of course, whether it is a hybrid car or a pure electric car, endurance performance is a very noteworthy focus.

For example, BYD Han DM-i adopts two battery capacity specifications of 18.3kWh and 37.5kWh.It can provide pure electric cruising range of 121km and 242km respectively.; When the car is fully charged, the NEDC comprehensive cruising range of this car can reach 1300km, and there is no endurance anxiety like a pure electric car. It is worth mentioning that in the case of power loss, Han DM-i also has considerable fuel economy, and the fuel consumption per 100 kilometers is as low as 4.2L

And BYD Han DM-p is under NEDC working condition,The cruising range of pure electricity is 202km.In the case of full charge and full oil, the car can also reach the endurance of nearly 1000km; The fuel consumption per 100 kilometers is 5.2L in the state of power loss. Although the fuel consumption is slightly higher than that of Han DM-i, the fuel economy of Han DM-p is remarkable compared with that of the same class.

The cruising range of BYD Han EV is 506km, 550km and 605km.Although the highest endurance of this car can’t be compared with the comprehensive endurance of the other two models, it’s no problem to use it for home use, city commuting or short-distance travel, considering that the oil price is getting higher and higher now, and Han EV is a pure electric car, and the cost of using it in the later period is very low. And this car supports fast charging, and it takes only 0.42 hours to charge to 80% of the power.

Write it at the end

After comparison in many aspects, the selection of Han series hybrid vehicles,The comprehensive performance of Chinese DM-i is relatively more comprehensive.The cost performance will be higher, which is more suitable for most working-class people; And Chinese DM-p can actually be regarded as a high-performance version of Chinese DM-i,If you have enough budget and have certain requirements for performance, then I suggest starting with Chinese DM-P.After all, the 100-kilometer acceleration performance of 3.7 seconds has reached the level of super-running, and at the same time, it also takes into account certain fuel economy. More than 300,000 landings are definitely worth the money; Han EV is undoubtedly the best choice if it only meets the needs of commuting and at the same time cares about the cost of car use.

　　BEIJING, Nov. 28 (Xinhua)-The latest issue of "Half-monthly Talk" named the top ten international focus figures in 2008. The following are the top ten people on the list and their reasons.

　　Greenspan: Slipping off the altar

　　"The world is in danger. Those (economic) demons that were once invisible and intangible have come out. " Paul krugman, winner of the 2008 Nobel Prize in Economics, made these remarks. The economist who predicted that the real estate bubble would burst three years ago believed that the "culprit" who lured the devil into the room was Alan Greenspan, former chairman of the Federal Reserve Board of the United States.

　　From 1987 to 2006, Greenspan was in charge of the most influential economic decision-making body in the United States. Greenspan was deified. Advocating free economy, fully trusting Wall Street and strongly supporting the development of financial derivatives, he even succeeded in persuading Congress to abolish the laws of the Great Depression, which separated commercial banks from investment banks to reduce the risks of the financial system.

　　Greenspan finally bowed his head and admitted that he had "some mistakes" and the other part was the Internet. In fact, Greenspan can find American consumers as scapegoats. The American government promotes "overdraft economy", they believe in "overdraft consumption", advance the future without restraint, and lose the present as a result.

　　Obama: Dark Horse Doubts Cloud

　　It took only 11 years for Obama to be elected as the head of state of the United States. In February 2007, when Obama announced his candidacy for the presidency, half of Americans were still asking each other: Who is Obama?

　　Americans, who should have awakened four years ago, finally woke up. They elected the first African-American president and the first black president of the United States, giving him the same mission as President John F. Kennedy.

　　On the night of winning, Obama passionately shouted "American change" and "America is about to see a new dawn." However, the bleak economic data did not stop because of shining words. In the face of the once-in-a-century economic crisis, the new york stock market has fallen back to 10 years ago, and even Warren Buffett failed to create a myth. At the same time, the smoke in Iraq and Afghanistan has not dispersed, and the nuclear cloud in Iran is still there.

　　Sober people should ask: How cold and how long is winter in America? To what extent can Obama change all this?

　　Medvedev: Go forward pragmatically.

　　On the day when the dust settled in the US presidential election, people in many other countries were cheering and excited, as if 63 million Americans had elected a new world leader. Wise politicians don’t do this. On November 5th, Russian President Dmitry Medvedev delivered a State of the Union address, giving Obama a "duel". He said that Russia will deploy missiles in the Baltic Sea region in response to the US missile defense plan, and he also "beat" the United States on security and the global financial crisis in a trite tone.

　　Putin once said that it is the characteristic of the Russian nation to be competitive and unwilling to lag behind. In safeguarding Russia’s national interests, the 43-year-old Medvedev is not behind his predecessor. In August’s Georgia-Russia Five-Day War, Russians saw the firmness and toughness of this former university teacher.

　　Although his rhetoric is fierce, Medvedev, who studied law, is not as rash as Georgian President Saakashvili. He is cautious and methodical with Prime Minister Putin, leading Russia on the road of pragmatism.

　　Kim Jong Il: Calling for Sunshine

　　The vast majority of politicians have attracted the attention of the media because of their public appearances and high speeches, but Kim Jong Il’s absence for a long time has caused long-winded speculations and discussions all over the world.

　　The rumors may be false, but it is true that North Korea needs "sunshine" in the face of many challenges. After the United States removed North Korea from the blacklist of supporting terrorism, the relationship between North Korea and the United States appeared dawn, and North Korea obviously expected more from the Obama administration.

　　It is Lee Myung-bak who disappoints Kim Jong Il the most. Since the change of the Korean government in February this year, instead of grain and fertilizer, anti-DPRK leaflets were sent from the south by large balloons.

　　The "freezing" inter-Korean relations and the confusing Chairman Kim Jong Il have left more expectations for the future of North Korea and the DPRK nuclear issue.

　　Sarkozy: heartthrob+new strongman

　　French President Nicolas Sarkozy would be more popular with China people if he had not stubbornly had an improper relationship with the Dalai Lama.

　　In France, Sarkozy is a "heartthrob". Books such as "Breaking Up" and "Sarkozy and the Woman" talked about the love story between Sarkozy and supermodel Carla Bruni, and TV stations adapted the story of the French first couple into a series.

　　People are afraid of being famous and pigs are afraid of being strong. The "voodoo doll" with the president as the prototype for people to vent their anger with needles came out. Sarkozy sued for it six times, but the result was counterproductive. The day when the prosecution was rejected, it became the time when the doll was popular. Even more annoying, T-shirts with the words "Sarkozy is narrow-minded" came out.

　　Fortunately, Sarkozy has "reformed" and no longer pays too much attention to his personal life. He is active in the international arena and has built himself into a new European strongman.

　　After the outbreak of the financial crisis, Sarkozy, as the rotating president of the European Union, took an active part in the battle. He proposed an ambitious "European response plan", joined hands with other countries to promote the reform of the international financial system, attacked "the dictatorship of the market" and declared that "laissez-faire capitalism has ended".

　　Bolt: Fly together.

　　Jamaican Bolt was a lightning bolt at the 2008 Beijing Olympic Games. On the 100-meter runway, when other runners were grinning and struggling to catch up, he began to slow down, spread his arms, looked around triumphantly and slapped his chest confidently before running across the finish line. Next, he won two more gold medals in the men’s 200-meter and 4×100-meter relay races with an unstoppable attitude. The fastest guy in the world won easily and celebrated his success in a special way: taking off his running shoes, barefoot, twisting his ass and making faces at the stands.

　　The "King of Sprint" conquered the world with speed and made China feel his love. The 22-year-old boy donated $50,000 to children in the Sichuan earthquake-stricken area and invited six children in the disaster-stricken area to travel to Jamaica, the "World Sprint Center". He leaned down to kiss a Wenchuan girl who lost her left leg and vividly interpreted "One World, One Dream".

　　Raul Castro: Cuba is bright

　　The State Council likes to look at people under the door, and it scornfully calls Raul Castro "lightweight Castro". Today, Raul has taken over the supreme power of the country from his brother Fidel Castro for more than two years.

　　Under Raul’s leadership, Cuba’s electricity supply has been improved, restrictions on the sale of mobile phones, computers, televisions and other electrical appliances have been lifted, and the socialist beacon on the Caribbean coast has become brighter. Allowing farmers to contract idle land proves that Cuba’s gradual reform is progressing steadily. To this end, in June this year, the EU agreed to lift the diplomatic sanctions against Cuba to show its support.

　　"Soybeans are as important as cannons, or even more important." Raul said this famous saying many years ago, which showed his insight. Now, global food prices have risen, and the number of hungry people has approached 1 billion. As early as 20 years ago, when Raul served as Cuba’s defense minister, he tried how to deal with the dilemma of food aid being interrupted. He advocates that citizens turn parking lots and open spaces into farmland. As a result, Cuba’s "urban farming plan" has achieved amazing and unexpected success.

　　Shama: Democratic raw rice

　　Love Jiangshan, but also love cooking. On January 28th this year, samak sundaravej, an ally of former Thai Prime Minister Thaksin Shinawatra and a 72-year-old Chinese politician, happily ran to the open-air vegetable market in Bangkok on the day he was elected as the new Thai Prime Minister, saying, "We have recorded a new cooking program for three months. The Constitution does not prohibit the Prime Minister from participating in TV programs. "

　　The prime minister was obviously happy a little too early. Less than eight months after democratic rule, Thailand fell into turmoil again. Thailand’s Constitutional Court ruled that Samak’s remuneration for hosting TV cooking programs was unconstitutional and he was removed from the post of Prime Minister. In the previous half month, all kinds of protesters camped in the Prime Minister’s Office, which kept Shama from entering the office.

　　Although Samak has shown his superb cooking skills on TV for seven years, he has done a terrible job in the dish of democracy in Thailand. Like large-scale demonstrations and protests in South Korea and India, excessive democracy has harmed Thailand’s national interests. The chaotic behavior of demonstrators like rushing to a temple fair made the world realize that democracy without the support of people’s wisdom and morality is fragile and dangerous.

　　Somali pirates: a new force of terror

　　In mid-November, the Saudi Arabian supertanker Sirius was hijacked about 450 nautical miles off the coast of Kenya. The tanker is 330 meters long and contains more than 100 million dollars worth of oil.

　　The rampant pirates demanded a ransom of $25 million for Sirius. This "unprecedented" ship hijacking incident seems to indicate that Somali pirates have successfully squeezed into the "blacklist" of global governance in 2008, which includes: nuclear proliferation, terrorist attacks, global warming, energy crisis, food crisis …

　　The international community can no longer turn a blind eye: the war in Somalia in the eastern part of the African continent has lasted for 17 years, and the domestic chaos has reached 1.1 million. Piracy has become the most attractive "occupation".

　　Ali: Run for freedom.

　　Poor family, dropped out of school, married a man several decades older than himself at the age of 8, suffered from domestic violence and sexual abuse, ran away from home at the age of 10, went to the court to ask for a divorce, won the case and became famous. Together with celebrities such as Hillary Clinton, she was elected as one of the top ten "women of the year" in 2008: the story of Yemeni girl Noujude Ali is more like a legend in the movie.

　　Ali is lucky. At present, 51 million girls under the age of 15 are forced to get married all over the world. On this planet, as many as 300 million children live in a miserable world of exploitation, abuse and violence. Among them, there are as many as 165 million children aged 5-14, and hundreds of African children are sold to Britain every year, which is only the tip of the iceberg of the new slave trade.

　　Those children who should snuggle up to their parents and coquetry, with their blood and tears, with their virginity and even death, write the shame of civilization and torture the conscience of the whole mankind.

Editor: Zhao Xuanxuan

(Original title: [Original] Reading and Creating Finance Morning Meeting 〡 Shenzhen’s economy continued to recover from January to October. Vanke A plans to issue CMBS with no more than 1.435 billion yuan.)

[Shenzhen Economic News Network]

Shenzhen held a conference to accelerate the promotion of new industrialization, pioneering and innovating.

On November 28th, our city held a conference on accelerating new industrialization, thoroughly studied and implemented the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era and the spirit of the 20th Party Congress, comprehensively implemented the important exposition of the Supreme Leader’s General Secretary on new industrialization and the spirit of the National Conference on Promoting New Industrialization, thoroughly studied and implemented the series of important speeches and important instructions of the Supreme Leader’s General Secretary on Guangdong and Shenzhen, implemented the "1310" specific deployment of the provincial party committee and the requirements of relevant provincial meetings, and made research and deployment on the promotion of new industrialization in our city at present and in the future.

Shenzhen: In the first 10 months, the total retail sales of social consumer goods in the city was 856.309 billion yuan, up 7.3% year-on-year.

According to statistics from Shenzhen, from January to October, the total retail sales of social consumer goods in the city was 856.309 billion yuan, up 7.3% year-on-year. In terms of consumption types, retail sales of goods increased by 6.5%; Catering revenue increased by 14.8%. Online retail sales continued to grow rapidly, and the retail sales of goods realized by units above designated size through the Internet increased by 26.4%.

Shenzhen: In the first 10 months, the city’s fixed assets investment increased by 13.7% year-on-year.

According to Shenzhen statistics, from January to October, the city’s fixed assets investment increased by 13.7% year-on-year. By industry, investment in the secondary industry increased by 50.5%, and investment in the tertiary industry increased by 6.3%. Among them, industrial investment grew strongly, with an increase of 50.3%. In terms of fields, manufacturing investment played a significant role, increasing by 63.2%; Investment in real estate development increased by 14.5%. Investment in high-tech industries was active, and investment in high-tech manufacturing increased by 71.3%, of which investment in electronic and communication equipment manufacturing increased by 72.0%. Investment in social fields increased rapidly, among which investment in culture, sports and entertainment increased by 45.1%, and investment in public management, social security and social organizations increased by 39.9%.

Shenzhen: In the first 10 months, the added value of industrial enterprises above designated size increased by 4.8% year on year.

According to statistics from Shenzhen, from January to October, the added value of industrial enterprises above designated size increased by 4.8% year-on-year, 0.6 percentage points faster than the previous three quarters. In terms of industry categories, the added value of mining, manufacturing, electricity, thermal gas and water production and supply industries above designated size increased by 0.9%, 4.2% and 19.1% respectively. Among the major industry categories, the added value of the automobile manufacturing industry above designated size increased by 59.3%, the power and heat production and supply industries increased by 15.5%, and the special equipment manufacturing industry increased by 10.5%. The output of major high-tech products continued to grow rapidly, among which the output of new energy vehicles and service robots increased by 117.7% and 34.3% respectively.

Shenzhen Municipal People’s Government signed a strategic cooperation agreement with China FAW Group Co., Ltd.

On November 28th, Shenzhen Municipal People’s Government and China FAW Group Co., Ltd. signed a strategic cooperation agreement in Shenzhen. According to the agreement, the two sides will carry out strategic cooperation in key areas such as forward-looking research and development, automobile going to sea and ecological construction around the major strategy of serving the country, and jointly build a new generation of world-class automobile cities and world-class automobile enterprises.

28 deep enterprises with "unique skills" appeared in the first chain Expo.

ZTE, Huada Gene, Yi Yatong … On the 28th, the first China International Supply Chain Promotion Expo opened in Beijing. In this world’s first national-level exhibition with the theme of supply chain, 28 enterprises from Shenzhen participated in the exhibition, made a wonderful appearance, seized the new opportunity of sharing the global supply chain industry chain, and played a new movement of "chain" connecting with the world.

2022 ESG information disclosure quality achievements of listed companies in Shenzhen were officially released.

On November 28th, 2022 Shenzhen listed company ESG information disclosure quality achievement conference was held in New Media Building. According to the research report, the ESG disclosure of listed companies in Shenzhen needs to be improved. In 2022, nearly 60% of listed companies in Shenzhen did not disclose ESG reports. Due to the continuous upgrading of ESG supervision of the Hong Kong Stock Exchange, the Hong Kong stock market has become one of the most stringent ESG supervision markets in the world, and its ESG disclosure rate is nearly 80%.

The scale of cultural industry in Guangdong-Hong Kong-Macao Greater Bay Area exceeds 2 trillion yuan.

On November 28th, "2023 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference (Guangzhou, Guangdong) was held. At the meeting, the Research Report on Investment Trend of Cultural Industries in Guangdong-Hong Kong-Macao Greater Bay Area in 2023 was released. The "Report" pointed out that the scale of Guangdong-Hong Kong-Macao Greater Bay Area’s cultural industry exceeds 2 trillion yuan, and there are nearly 10,000 cultural enterprises above designated size. The integration with technology and finance has become the most important direction of cultural industry; In addition, the investment and financing market of cultural industries in Greater Bay Area is full of vitality, and the investment and financing of enterprises related to cultural and intellectual creation are the most popular, and the popularity of new concepts such as Meta Universe and AIGC is rising.

The main line of the deep-middle channel runs through

At 10: 15 on November 28th, with the completion of the last ballast concrete pouring, the submarine immersed tube tunnel of the deep middle passage, a major national project under construction by Guangdong Communications Group, was completed, which also means that the main line of the highly anticipated Guangdong-Hong Kong-Macao Greater Bay Area core transportation hub project was completed.

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[Deep Enterprise Dynamics]

Huawei has invited four smart car selection cooperative car companies to invest in the joint venture company, and the car companies are evaluating and preparing.

Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said that Huawei had issued an invitation for equity opening to Cyrus, Chery, Jianghuai and BAIC, and hoped that China FAW Group would join. Yu Chengdong said that Huawei has three cooperation modes in automobile business, one is parts mode, the other is Huawei HI mode, the other is intelligent car selection mode, and the third is the deepest cooperation mode. Yu Chengdong has previously said that Huawei will still lead the technology research and development direction in the new joint venture company, and the partners of Huawei’s smart car selection business will join the joint venture company one after another in the future.

Huawei Terminal: The number of M9 bookings in the world has exceeded 33,000.

Huawei Terminal: The unlisted M9 has become popular, and the booking volume has exceeded 33,000 units, which will be officially released in December. The scheduled quantity of Zhijie S7 has now exceeded 20,000 units.

Vanke A: It is planned to issue CMBS of no more than RMB 1.435 billion.

Vanke A (000002) announced on the evening of November 28th that it planned to launch the business of commercial real estate mortgage-backed securities (CMBS), and on November 27th, 2023, it obtained a letter of no objection from Shenzhen Stock Exchange. The total scale of this issue of CMBS does not exceed 1.435 billion yuan, and the term does not exceed 18 years.

Gemei: its subsidiary, Indonesia Qingmeibang Park, has obtained the enterprise license of Indonesia Bonded Zone.

Gemme (002340) announced on the evening of November 28th that PT.QMB NEW ENERGY MATERIALS (hereinafter referred to as "Green Metersbonwe"), a holding subsidiary of the company, recently received the decision of the finance minister issued by the Ministry of Finance of Indonesia (hereinafter referred to as "Indonesia") to determine the Green Metersbonwe Park in IMIP Park, Morowali County, Central Sulawesi Province, Indonesia as a bonded area and grant the enterprise license in the bonded area.

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[Domestic Financial News]

Li Qiang put forward four proposals on deepening international cooperation in industrial chain and supply chain.

Premier Li Qiang of the State Council attended the opening ceremony of the first China International Supply Chain Promotion Expo and the Global Supply Chain Innovation and Development Forum, and delivered a keynote speech. Li Qiang put forward four proposals on deepening international cooperation in industrial chain and supply chain. First, jointly build a safe and stable industrial chain and supply chain; The second is to jointly build a smooth and efficient industrial chain supply chain; The third is to jointly build an open and inclusive industrial chain supply chain; The fourth is to jointly build a mutually beneficial and win-win industrial chain supply chain.

The National Development and Reform Commission solicited opinions: actively support qualified franchise projects to issue REITs.

The National Development and Reform Commission (NDRC) publicly solicited the opinions of the Measures for the Administration of Franchising of Infrastructure and Public Utilities (Revised Draft for Comment). The opinion draft proposes to actively support qualified franchise projects to issue real estate investment trusts (REITs) in the infrastructure sector. Encourage qualified franchised project companies to carry out structured financing and issue project income bills, real estate trust asset-backed bills and asset securitization products.

Two departments organized to declare the demonstration project of central financial support for the development of inclusive childcare services in 2023.

The General Office of the Ministry of Finance and the General Office of the National Health and Wellness Commission recently issued a notice on organizing the application for the demonstration project of the development of inclusive nursery services supported by the central government in 2023, focusing on alleviating the problem of people’s "difficulties in entering kindergartens", reducing the burden of people’s "expensive kindergartens" and enhancing their confidence in "good kindergartens".

A number of banks will intensively convene housing enterprises to discuss.

Recently, three banks have convened housing enterprises to discuss. A few days ago, Bank of Communications, China Construction Bank and Zheshang Bank held talks with a number of real estate enterprises to exchange cooperation between banks and enterprises to promote the stable and healthy development of the real estate market. A TOP10 real estate enterprise said that a number of banks will hold symposiums with some real estate enterprises next, on the one hand, it will convey the spirit of the regulatory authorities, on the other hand, it will also have the taste of research, or prepare for how to carry out financing support for real estate enterprises in the future.

The release of a new generation of general-purpose processors independently developed by China

On 28th, a new generation of domestic CPU-Godson 3A6000 was released in Beijing. According to reports, Godson 3A6000 adopts the instruction system and architecture independently designed by China, without relying on any foreign authorized technology. It is a new generation of general-purpose processor independently developed and controlled by China, and can run various cross-platform applications to meet various large-scale and complex desktop application scenarios. At the same time, Loongson 2P0500, the printer master control chip, is also launched, which is the first printer master control chip based on autonomous instruction system in China.

Beijing: Report illegal use of medical insurance funds, with a maximum reward of 200,000 yuan.

On November 28th, the Beijing Municipal Bureau of Medical Insurance and the Municipal Finance Bureau jointly issued the Detailed Rules for the Implementation of Rewards for Reporting Illegal Use of Medical Insurance Funds in Beijing, which raised the maximum reward standard for reporting from 100,000 yuan to 200,000 yuan, and the minimum reward standard from 200 yuan to 500 yuan, and included all reports on illegal use of medical insurance funds in the reward scope.

No more than 2.8 yuan per square meter! Guangzhou, Guangdong defines the guiding price of property fees.

On November 28th, Guangzhou Development and Reform Commission of Guangdong Province and other departments issued a notice to divide the property services into five levels, with the first level being the highest level. For residential buildings with elevators, the first-class service charges 2.8 yuan per square meter, and the fifth-class service charges 0.9 yuan per square meter.

Shanxi Securities was initiated a self-discipline investigation for allegedly interfering with the issuance pricing.

According to official website, China Association of Interbank Market Dealers, according to the information reflected by market institutions, Shanxi Securities Co., Ltd. is suspected of interfering with the issuance pricing and affecting the market order in the issuance of related debt financing instruments. According to the Rules of Self-discipline in the Inter-bank Bond Market, the Dealers Association initiated a self-discipline investigation on Shanxi Securities Co., Ltd.

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[International Financial News]

OPEC+has not yet reached an agreement on the dispute over production quotas of African oil-producing countries.

On November 28th, delegates said that OPEC+had not made progress on the deadlock of oil production quotas in African member countries. Some representatives said that the deadlock may not be broken before the OPEC+meeting scheduled for November 30, and the meeting may need to be further postponed.

Russia may ban rice exports in the first half of 2024.

According to the Interfax news agency, Russia may ban rice exports in the first half of 2024.

The book loss of bonds held by the Bank of Japan soared to $71 billion, a 20-year high.

The semi-annual financial report released by the Bank of Japan on Tuesday showed that in the last six months, the floating losses of bonds held by the Bank of Japan hit a record high. As of the end of September, the book loss of these assets was 10.5 trillion yen (US$ 70.7 billion), the biggest loss since fiscal year 2004. This is more than six times higher than the loss of 157 billion yen in the previous fiscal year.

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[trading tips Today]

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Source: reading and creating financial integration

Wen | Value Institute

On February 25th, Beijing time, Keep, which had been rumored by IPO for many times before, finally formally submitted a prospectus to the Hong Kong Stock Exchange, sprinting for the "first share of Internet fitness".

Keep, which was founded in 2014, is still very young, but in many dimensions, it has indeed reached the stage where listing must be considered.

According to Tianyancha data, Keep has completed eight rounds of financing since its establishment. The latest round of financing was completed in January last year with a $360 million round of financing, which was led by Softbank Vision Fund. In the list of shareholders in previous rounds of financing, there are many top institutions such as Gaoyou Capital, Tencent, Times Capital, GGV ggv capital, Wuyuan Capital and Goldman Sachs.

After eight rounds of financing and a long period of commercialization exploration, Keep should give shareholders a good explanation, and IPO is an inevitable choice.

However, according to the data disclosed in the prospectus, the losses for many years, the high marketing cost and the unopened commercialization path have all laid hidden dangers for its IPO prospects.

More importantly, behind the bloody listing of Keep, the heat of the entire Internet fitness track has dropped and the mid-waist platform has struggled to survive, which makes us worry about the future of this "expired outlet".

Judging from the exposed prospectus, the advantages and disadvantages of Keep are obvious.

According to the value institute,The advantages of Keep are mainly reflected in two aspects: first, the user scale and market share are significantly ahead of competitors, and second, the diversified revenue structure, but the disadvantage is that the losses are still increasing.

• Advantage 1: the monthly living scale and market share are leading.

The data shows that Keep, whether it is MAU, cumulative users or subscription members, dominates the vertical field of Internet fitness, and the above indicators are still growing.

According to the prospectus, the average number of monthly users of Keep in the first three quarters of 2021 was as high as 41.75 million, which was significantly better than the 29.7 million and 34.4 million in 2019 and 2020, but it dropped slightly in the fourth quarter, and the monthly users in that quarter were only 28.94 million.

From the growth curve, there was an outbreak from the end of 2019 to the first half of 2020, which was closely related to the spread of the epidemic. According to the report of Bida Data, the number of users of many Internet sports and fitness apps has increased during the epidemic. In 2020, the number of cloud fitness users reached 261 million, which also set a record in recent years. In the second quarter of 2020, the most brilliant year of Keep, the number of monthly users surged by 10 million year-on-year, an increase of 48%.

From the MAU change curve after the outbreak in 2020, the Keep user retention rate is not bad. In the first three quarters of 2021, MAU kept growing month-on-month and year-on-year, and the monthly living scale in the fourth quarter was more than 3 million higher than that in the same period of 2020.

Behind the high growth rate, Keep’s membership conversion rate has also maintained a good growth momentum. The data shows that the average number of monthly subscription members increased from 375,000 in the first quarter of 2019 to 3.193 million in the fourth quarter of last year, and the membership penetration rate increased from 6.4% in 2020 to 9.5% in the fourth quarter of last year.

According to the statistics of third-party organizations, the cumulative number of Keep users has exceeded 300 million, which is hard to compete in the Internet sports and fitness platform. From the perspective of occupancy rate, according to the survey of burning knowledge consulting, 70.1% of the fitness people in China know the Keep mobile application, and the net recommendation value of Keep in domestic fitness apps is also the highest.

It can be said that at this stage, users are the most precious wealth of Keep.

• Advantage 2: The revenue structure is increasingly rich.

Secondly, Keep has also built three business segments, namely, own-brand products, subscribed members and online paid content, advertisements and other services, which enriched its revenue structure.

Judging from the information disclosed in the prospectus, the revenue of private brand products accounts for the highest proportion, and the growth rate is also the highest among the three business segments. The data shows that the revenue of Keep private brand products in 2019 and 2020 was 396 million and 636 million respectively, up by 59.7% and 57.2% respectively. In the first three quarters of 2021, the revenue was 639 million, a year-on-year increase of 55.1%, and the revenue accounted for over 57%.

According to the current growth rate, there is not much suspense that the annual revenue will continue to increase by more than 50% in 2021.

In contrast, the revenue growth rate of member subscription and paid content, advertising and other businesses is inferior. The revenue of the former in the first three quarters of 2021 was 380 million, up 32.8% year-on-year, while the latter was 140 million and 12.1%, with no significant progress compared with the same period of last year.

However, judging from a series of operations in the past, Keep seems to be interested in continuing to develop these two business segments, especially the subscription membership and paid content business.

In addition to the abandoned AI-assisted teaching courses, Keep has made many attempts in paid content in the past few years, including expanding the course library, increasing interest and interactivity. Even years ago, Keep tried to explore a wider range of courses such as street dance, jazz dance, diving and skiing.

In the view of the value research institute, Keep is so concerned about the paid content business that it wants to give full play to the potential value of existing users in the final analysis. How to improve the stickiness of 40 million monthly users and make them become their own private domain traffic pool to pay for additional content is the key to determine the success or failure of Keep paid subscription business in the future.

(Image from Keep prospectus)

• Disadvantages: High marketing costs lead to enlarged losses.

However, as mentioned above, the disadvantages of Keep are also obvious:The increase in income does not increase profits, and the net loss continues to increase.

According to the data in the prospectus, the total revenue of Keep in 2019 and 2020 was 663 million and 1.107 billion respectively, and it was 1.159 billion in the first three quarters of 2021, while the adjusted net losses in the same period were 360 million, 106 million and 696 million respectively, with a total loss of nearly 1.2 billion in the past three years.

The continuous enlargement of the loss in the past year is mainly due to the surge in marketing costs.— — From 185 million in the first three quarters of 2020 to 818 million in the same period of 2021, it has directly quadrupled.

The key to Keep’s marketing burning so much money lies in its multi-pronged marketing strategy: whether it is cooperation with KOL, direct advertising on various online and offline, or cross-border marketing with other brands, Keep is willing to spend money. Take KOL advertising cooperation as an example. Keep launched the K-Star Talent Operation Plan last year and directly invested 50 million start-up funds to support creators.

The crazy marketing war is inseparable from the word competition.

According to the value institute,Behind the crazy growth of Keep marketing cost, we can see that the deteriorating environment of the domestic Internet fitness industry has become fierce competition among various platforms.

　

Keep, the head platform that occupies the vast majority of the market share, is still mired in losses, and the difficulties of the second-and third-tier platforms such as Glutton, Yuedong Circle, Candy Bean and Buduoduo, which are located in the lower reaches of the food chain, are self-evident.

From the historical data, the first wave of the domestic Internet fitness market broke out in 2014-2015, which was also the initial stage of the establishment of Keep. According to statistics from Talking Data, in 2014, the total number of domestic mobile health management users on iOS and Android systems was 120 million, and in December of that year, the number of users increased by 113.4% year-on-year.

However, with the continuous emergence of competing products and the high overlap of business models, the internet fitness market, which was in the ascendant, is becoming "red sea" day by day. Up to now, the value research institute believes that the whole market faces two major problems:Homogeneity and external competition have intensified.

On the one hand, the self-operated commodity business, as the main revenue pillar, has natural defects such as high cost and high supply chain pressure, while the paid content business with higher gross profit is caught in a serious homogenization dilemma.

Taking the running course as an example, the four apps, Glutton, Music Power, Yuedong Circle and Nike+, are almost the same in terms of GPS positioning function, page setting, sports data analysis template, additional running music and real-life mode. Lack of differentiation means that the attraction to users is reduced, and user resources will inevitably be diluted by several competing products.

(Image from Zhongguancun Online)

From this point of view, the early emergence of Keep has a lot to do with its abandonment of traditional sports modes such as running, cycling, walking and mountaineering, and the development of a large number of aerobic fitness courses to get out of the differentiated route. However, with the passage of time, the same script is repeated again: Glug, Yuedong circle have made great efforts to develop fitness courses, and the differentiated advantages of Keep are no longer obvious.

On the other hand, the rise of social fitness modes such as short videos and live grass planting has also eroded the share of vertical apps such as Keep to some extent.

Liu Dong, vice president of Keep, once said in an interview that over 80% of Internet fitness APP users are attracted by live courses. In this context, the biggest competitors of Keep, Goo Dong and other fitness apps are not each other, but video platforms such as bilibili, Tik Tok and Aauto Quicker. For example, Pamela, Han Xiaosi and other bilibili up owners, who were popular all over the network last year, pried away many Keep users.

As of press time, Pamela has 7.38 million fans in bilibili, and the number of single videos easily exceeds 100,000, and there are not a few videos over one million. Han Xiaosi AprilHan, who has more courses, has also accumulated 2.787 million fans, and the maximum video playback volume has reached 3 million+.

For these rising external strengths, Keep tries to adopt the strategy of "introducing them if they can’t beat them". At present, it has cooperated with Han Xiaosi and Pamela to develop several fitness courses. But the problem is,The value of IP is not in Keep itself, but in the hands of these hot up owners, the crux of the decline of Keep’s own content differentiation advantage and the low popularity of coaches’ personal IP has not been cured.

(Han Xiaosi and other fitness up main videos have a considerable amount of playback, and the pictures are taken from bilibili)

Under this double pressure, the decline of the Internet fitness market is also visible to the naked eye.

According to the report of Bida Consulting Data Center, since reaching the peak of 92.1% in 2015, the growth rate of active users of domestic sports and fitness apps has been declining all the way, and it has dropped to around 34% in 2018, and it has not improved much in the following years.

According to the observation of the Value Research Institute, except for the head platform Keep, the living conditions of platforms such as Glug, Yuedong Circle and Le Dongli are not ideal.

In 2018, it also pressed Keep and Hey, and the Yuedong Circle, which has the largest monthly user scale of sports and fitness apps, has not completed any financing for four years. According to the interface news report, Elantra World, the parent company of Elantra Circle, is operating at a loss in 2020, and its net profit in the first three quarters of 2021 is less than 10 million. At the time when the wind broke out in 2014, the Yuedong circle was a high-quality target that giants such as Tencent and Xiaomi competed for.

In December last year, Lisheng Racing entered the Yuedong Circle at a price of 177 million, holding 25% of the shares. However, it’s hard to welcome new capital, and Elantra has to face severe "performance gambling": according to the agreement, Elantra World needs to achieve net profit targets of not less than 18.5 million, 28.5 million and 53 million respectively in 2022-2024, otherwise it needs to compensate Lisheng Racing.

In the foreseeable future, the business of Yuedong Circle will still face tremendous pressure.

　

However, for the Internet fitness industry that has encountered many challenges, the Value Research Institute believes that the outside world should still have patience and hope. After all, the market has not disappeared and the market still has potential.

In August last year, the planning document of the National Fitness Program (2021-2025) issued by the relevant departments mentioned that the digital transformation of the sports industry should be promoted in the next five years, and efforts should be made to provide the society with intelligent services for national fitness.

From the perspective of policy orientation, the Internet fitness platform headed by Keep is still on the cusp of the times, and the market potential has not been fully released.For this batch of Internet fitness platforms, the most important thing now is to realize commercialization and establish their own moat as soon as possible.

In fact, Keep tried to adjust its business model in order to explore commercial transformation a long time ago.

In 2019, because the financing progress was not smooth, the Keep strong man who encountered the capital chain crisis cut off new businesses with high input and low output, such as AI and light food distribution, and put resources back in the advantageous business.

Keep, which is likely to become the "first internet sports fitness stock", has more urgent pressure to realize commercialization, and its series of attempts are also a template worthy of reference for other competing products.

• Explore offline consumption scenarios

First of all, Keep still hasn’t given up the exploration of offline fitness scenes. After Keepland’s early experiments failed, it recently began to try a new joint development model.

The value research institute observed that since the second half of last year, Keep has made many organizational restructuring and business optimization, all of which are in preparation for re-launching the offline scene.

Among them, according to Sina Technology, in the recent round of adjustment, Keep moved the consumer business center to Hangzhou as a whole, and introduced the post of CMO for the first time, reorganizing the two business lines of sports content center and consumer business, aiming at dividing online content and offline content scenes and formulating special development strategies.

On the offline business side, the most noteworthy thing in the near future is undoubtedly that Keepland, which has made a comeback, cooperates with large offline chain gymnasiums such as Ogilvy & Mather Oxygen Chamber, Yuanliyue Fitness and Hummer Fitness to jointly create a "preferred gym" for Keep. According to Keep’s plan, from February 21st this year, all Keepland will be gradually upgraded into preferred gymnasiums, and it is planned to expand the number of stores to 100 in the next year.

The value research institute thinks that Keep, who has suffered a lot in the offline gym business, can choose to cooperate with offline fitness brands such as Ogilvy & Mather, which can play a role in fostering strengths and avoiding weaknesses — —KeepWith the advantages of content development and online operation, offline chain gyms have experience in scene operation and member management, and the cooperation between them can be described as bringing out the best in each other.

According to the data, in the past few years, a large number of offline chain gyms intend to lay out the content industry and strengthen their curriculum research and development capabilities. For example, the Music Carving Movement, which has more than 800 offline stores, acquired the group aerobics brand LOVEFITT, and also launched the original course brand Lovefitt Original. Keep, which has been deeply involved in paid courses for many years, is undoubtedly more competitive than these traditional offline gyms in curriculum development.

• Improve the premium space of fitness hardware products

Secondly, in the sales business of hardware products, Internet fitness platforms such as Keep need to improve quality control, improve sales channels and strengthen the integrated development of content services and hardware services.

In fact, the potential commercial value of Internet fitness APP users is very high, and platforms such as Keep are far from tapping their full potential.

According to the report released by iResearch in July last year, among the users who use smart fitness apps or smart fitness hardware, the users who spend between 2001 and 3000 yuan each year account for the highest proportion, reaching 19%, followed by 16% of 3001-5000 yuan and 13% of 5001-8000 yuan. In contrast, among users who use smart fitness apps and hardware, users who spend less than 45% account for the highest proportion, accounting for 45%, and only 12% spend more than 3,000 yuan.

In other words, Keep’s target users are more willing to spend money on fitness and have higher spending power.

The most direct way to make this group of users spend more money is undoubtedly to provide them with products with higher added value of technology and better quality control.

On the black cat complaint platform, there are more than 5,500 complaints about Keep, many of which are directed at its own hardware products.

Among them, many users complained that "logistics information could not be found, and looking for customer service did not solve the problem", "customer service shirked its responsibility for various reasons, but it was delayed in delivery after the agreed time", pointing to the dereliction of duty of the Keep after-sales team; There are also consumers who complain that the product quality control is not up to standard and there are obvious quality problems.

In Zhihu, "I have bought something in Keep Mall, how about it?" Below this question, there are also a lot of bad reviews. The answer to the question "Yao Xiaoyao" said that the sweatpants he bought would shrink after being washed once. When consulting the customer service, the other party’s attitude was perfunctory and called this a normal phenomenon. Another respondent, "Chen Yixun", directly said "Don’t buy":

"The Brown Bear electronic scale I placed an order on February 21 showed that it was waiting for express delivery on the 26th, but it was not collected on March 3, and the customer service could not find anyone at all. The whole service attitude gives people the feeling of spending money to buy sin. "

Keep can’t be indifferent to these complaints.

(Image from Black Cat Complaint Platform)

In addition, it is necessary to give full play to the advantages of content. In this regard, Peloton, which has been listed in the United States, provides a good reference for Keep.

In the previous report "Peloton, which was contested by Amazon and Nike and lost 80% of its market value, taught Keep a lesson?" In the analysis, P.elotonThe reason why intelligent fitness products can support the ultra-high premium is that their content ecology has contributed a lot.

Generally speaking, Peloton attaches great importance to the integrated development of hardware and software business, and builds its own fitness closed loop: that is, taking treadmills, exercise bicycles and other hardware as carriers, expanding revenue sources while improving user stickiness by providing users with content subscription services.

Keep, which also has a lot of original course content, may draw some inspiration from Peloton’s development model.

• Develop B-end revenue channels such as group classes.

Since the outbreak of the epidemic, professionals have paid more and more attention to health, and enterprises have also paid more and more attention to the health of employees.In this context, it is also the direction that Keep can exert its strength in the future to undertake the group building fitness activities of various enterprises and further develop the employees of these enterprises into their own loyal users.

According to the data, when the epidemic spread in early 2020, 23 enterprises including Dell, Boxma Xiansheng, China Minsheng Bank, Everbright Credit Card, Anta, Link, Hongbulin and New Oriental joined Keep’s interactive alliance plan to encourage their employees to exercise and Keep fit under the guidance of Keep’s customized home sports course.

This cooperation can be seen as the exploration and attempt of Keep on the B side, and there is still a lot of room for development in this market in the future. What Keep needs to do now is to launch more targeted products and courses for B-end customers.

For example, Keepland’s previous fitness group class aimed at the B-end market, providing customized courses for employees, including low-cost fitness-specific guidance nearby. Now, after the cooperation between Keep and the offline gym, the coach and operation team have been further expanded, and it is believed that they will provide support for launching similar services.

　

• Strengthen the ecological construction of live broadcast and build superior IP

Finally, it is necessary for Keep to respond to the problems mentioned above, such as the lack of high-quality IP and live broadcast resources.

According to the data, Keep has tried to build a KOL certification and training system, and has conducted a strict selection mechanism for platform content producers to provide corresponding support for talents and professional creators, including but not limited to traffic support. For example, Keep will display the certification mark in the lower right corner of surrender and KOL’s personal homepage. According to Keep’s content support policy, the author who signed the contract with the platform can also get a certain amount of remuneration every month.

In the view of the value research institute, creating a high-quality KOL and anchor with exclusive Keep is undoubtedly regarded as a preparation for adding paid content services in the future.The data shows that the popularity of paid courses such as Keep Class jointly launched with KOL around 2018 is not low, and it can significantly improve user stickiness and membership conversion rate.

In the future, if we can create explosions KOL and anchors like Pamela and Han Xiaosi, it will definitely be a big plus for Keep’s paid content business.

Everyone knows that Keep is very young, in fact, its founder Wang Ning is even younger — — Born in June 1990, he is only 31 years old. If Keep finally succeeds, the title of "the youngest founder who won the first IPO" will make Wang Ning’s name go down in history.

From entering the online education industry by mistake, to leaving on the eve of the full-scale outbreak of K12 to founding Keep, and then missing the storm of "double reduction" and meeting the window of internet fitness after the outbreak of the epidemic, Wang Ning’s entrepreneurial story is very dramatic at first glance, and it is indispensable for the goddess of luck to come today.

But when it comes to Keep’s entrepreneurial experience, Wang Ning admits that his early work in the ape question bank still brings him a lot of inspiration:

"The products of the question bank have been transformed many times, but each time the transformation speed is very fast and the degree of completion is very high. I now ask the Keep team the same."

Nowadays, in the face of the enlarged losses and the rapidly changing market competition environment, Keep, which sprints for the IPO of Hong Kong stocks, is always considering its own road of commercial transformation. Whether it is to continue to focus on self-operated goods or to launch offline scenes, it is an income-increasing direction that Keep can’t miss in the future, and it also takes time and money to try.

At this time, a start-up team with strong execution and cohesion can play its role.

Although there are still many doubts about the listing prospect of Keep, with the passage of time, perhaps Wang Ning and his team, who have always been flexible and highly executed, can dispel the gloom for potential investors.

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Xingyue L Zhiqing is a stylish and dynamic SUV model. The car adopts a streamlined front face design, and the air intake grille is decorated with exquisite chrome, which shows the luxury and sportiness of the whole car. The body lines are smooth, and the overall style is fashionable and atmospheric, showing a strong sporty atmosphere. The headlights on both sides of the front of the car adopt LED light source, which not only improves the safety of driving at night, but also increases the sense of science and technology of the whole car. The side of the car body adopts smooth line design, which highlights the sense of movement of the car, and the shape of the rear part of the car is simple and atmospheric, which shows the sense of stability of the whole car. On the whole, the design of Xingyue L Zhiqing is fashionable and dynamic, showing the sense of technology and fashion of modern cars, and it is a very attractive SUV model.

As a medium-sized SUV, the body size of Xingyue L Zhiqing is 4795*1895*1689mm, the wheelbase is 2845mm, and the front and rear wheel tracks are 1610 mm.. The body lines are smooth and dynamic, especially the design of the side lines of the car, which highlights its sense of movement. In addition, the front and rear tyre size are both 245/45 R20, and the rim style is fashionable and atmospheric, which adds more domineering and strength to the whole vehicle. At the same time, the tires of Xingyue L Zhiqing also have good grip and handling performance, providing drivers with a more stable and comfortable driving experience.

The interior design of Xingyue L Zhiqing is simple and generous, with a leather steering wheel and leather-like seats, which improves the texture of the whole vehicle. The 12.3-inch central control screen is spacious and clear, equipped with voice recognition control system, which can realize the control of multimedia, navigation, telephone, air conditioning, skylight, window and other functions. The front row is equipped with two USB/Type-C interfaces and a mobile phone wireless charging function, which is convenient for passengers. The main and auxiliary seats can be adjusted back and forth, backrest adjustment, height adjustment and lumbar support. The main driver’s seat can also be heated and ventilated, and the front seats also have electric seat memory function. The rear seats can be tilted in proportion, which increases the flexibility of space.

As a compact SUV, Xingyue L Zhiqing is equipped with a 1.5T 163 horsepower L4 engine with a maximum power of 120kW and a maximum torque of 255 N m. In addition, it also uses a 3-speed DHT gearbox to provide drivers with a smoother shift experience. The excellent performance of this engine and the precise control of the gearbox make Xingyue L Zhiqing have excellent performance in acceleration and driving. Whether on urban roads or highways, it can easily cope with all kinds of road conditions and bring drivers a more comfortable and safe driving experience.

Car home car owners spoke highly of the exterior design of Xingyue L Zhiqing. He mentioned that the appearance design of Xingyue L Zhiqing is unique, showing the consistent style of Geely brand, especially the front face adopts chrome-plated straight waterfall air intake grille and mixed exclusive LOGO logo, showing a dynamic shape. In addition, the side is simple and atmospheric, the waistline of the car body is smooth, and the extended wheel eyebrows add a sense of muscle, making the overall appearance more tough. Moreover, the car paint process is also worth mentioning. For example, the car paint of "Haoyuebai" adopts a four-layer pearlescent paint process, which is dazzling in the sun and enhances the uniqueness of the car body. Generally speaking, the design recognition of Xingyue L Zhiqing is quite high, especially the color of the car body and the atmosphere of the front face are very attractive. If you are interested in the design, you might as well feel the real car yourself and see if it conforms to your aesthetics.

With 20,000 resumes and more than 300 successful people, the elimination rate of such recruitment is staggering.

In fact, this is not a special post or a selection of senior management talents. This may be the "hottest" recruitment threshold in 2021, from Xiaomi Automobile, which just registered on September 1. Lei Jun, the founder, chairman and CEO of Xiaomi Group, personally served as the legal representative of the project, which attracted more attention before the official announcement, perhaps more than when any new force built a car. Xiaomi’s courage and achievements in the past have made the audience consciously raise their imagination of Xiaomi’s car-making, and also created an unprecedented grand occasion after Xiaomi Automobile started recruitment.

As a company that is good at linking users and creating scenes, Xiaomi is often speculated that it can inherit its "black technology" label in the automobile industry. Therefore, when the first batch of 500 self-driving positions of Xiaomi Automobile started recruitment, a large number of resumes poured in from inside and outside the industry, and there was also a wave of application for job transfer inside Xiaomi.

However, judging from the progress, Xiaomi did not choose to be aggressive and rejected the traditional road of "putting on airs first and then optimizing". Xiaomi was very cautious this time, and made clear the demand in recruitment very early, adhering to the strict screening of the route of holding high and playing high.

On the one hand, it is widely popular, and on the other hand, the threshold is extremely high. The gameplay of Xiaomi Automobile seems to be different.

Who wants to join Xiaomi Automobile?

Who want to join Xiaomi car?

In addition to a large number of applications for job transfer within the group, Xiaomi’s car-making has attracted a large number of "young people" in the existing automobile industry. When Xiaomi, as a part of their "youth brand", goes to the car-making industry, attractive salary and greater development opportunities are the biggest temptation conditions for these young people.

In the context of workplace community software, it has become a hot topic to provide the interpolation of Xiaomi car.From the discussion, at present, most of the people who are most interested in joining Xiaomi are from traditional automobile brands, mostly R&D backbones located in technical ports, and the other is from suppliers of technical solutions in the field of autonomous driving.The former hopes to have more display space, while the latter hopes to use Xiaomi to contact the whole layout of the car.

It is understood that as a player who entered the market later, Xiaomi Automobile offered a salary that was generally 20%~30% higher than that in the industry. At the same time, it generously provided options for some positions. Xiaomi Automobile’s bright slogan of "the first batch of investment of 10 billion yuan" attracted a large number of young people who wanted to "fight together" and "have momentum".

In addition to the attractive salary, more importantly, many people regard Xiaomi as the "biggest opportunity for the automobile industry" after the emergence of new car brands. An industry expert told Tiger Sniff,Consumer brands like Xiaomi faced a high entry threshold in the past, but with the maturity and trend change of the industrial chain, Xiaomi chose to enter the market now, and may explore different ways of playing, whether in user operation or product definition. There are a lot of opportunities behind this exploration.

"I missed the new forces to build a car, and I can’t miss Xiaomi again." An anonymous Internet company autopilot software technical backbone told Hu Wei, and he also mentioned that compared with young people who are eager for development opportunities, there are also a large number of middle-aged autobots in the industry trying to get in touch with Xiaomi, mostly leading projects or teams in the original enterprises, but hoping to achieve greater breakthroughs in their careers. Participating in the process of Xiaomi’s car-making is regarded as an important workplace springboard from technology research and development post to management post.

Among the recruitment requirements currently announced by Xiaomi Automobile, Xiaomi’s first recruitment is aimed at the demand of L4-level autonomous driving direction. In addition to technical experts in intelligent driving, it is also attracting highly educated talents in related majors at school.

Xiaomi’s entry point for the automotive industry isI hope that I can start with the software and define the scene driving experience to establish my position in the automobile industry. On the whole, it is a strategy aimed at the future.For young people, this is a good opportunity to overtake in personal accumulation. For people with certain experience and status, this is a good opportunity to get in touch with the future car-making trends and needs in advance.

In order to achieve this goal, it can be predicted that Xiaomi not only needs to recruit software and algorithm engineer, but also needs to recruit hardware engineers and even vehicle teams. The strategy of combining soft and hard, Xiaomi’s success in the mobile phone period, will continue in the matter of building a car.

Xiaomi needs a lot of talents to build a car, but why is it so difficult to get into Xiaomi car?

Why is it so difficult to go to Xiaomi car?

Xiaomi is trying to recreate the success of the mobile phone industry in building a car.

Looking back, when Xiaomi started his business, he first created a unique MIUI. In the process of software exploration, he gradually determined the experience style and hardware requirements of his own products, and then further deepened the hardware, created a Xiaomi mobile phone, and realized the unification of soft and hard combination in the iterative process.

Similarly, when we look at Xiaomi’s cutting into the car-making industry node now, it is very important that the general trend of "software-defined cars" has emerged; Another important trend is that under the background of the spread of B5G, digital twinning technology is expected to be the fastest mature in the field of intelligent driving. It is a way to "virtualize" hardware manufacturing. Through B5G, changes in software can directly affect hardware manufacturing, breaking the obstacles of mutual adaptation of software and hardware in the past, and software development can save a lot of costs for hardware trial and error.

Therefore, if you want to be a "millet autobot",It is not only required to be able to research or accumulate in the field of intelligent driving itself at a high level, to be able to block one or more needs, but also to show a "diversified" vision and support Xiaomi’s strict demand for product form exploration in the early days.

More importantly, Xiaomi itself is a company with deep accumulation in software and hardware. It is widely believed that the linkage with MIUI and Mijia will be one of the core competitiveness of Xiaomi Automobile in the future, which requires Xiaomi Automobile to consider diversity and versatility when recruiting talents. This intersection will further raise the threshold for joining Xiaomi.

This constitutes the core reason of "difficulty in entering Xiaomi". As the "latest force" in building cars, Xiaomi Automobile objectively has the pressure of "making up lessons" as a latecomer. Therefore, behind Xiaomi Automobile’s pursuit of "the top group of people" in the industry, there is also a predictable high-intensity entrepreneurial rhythm, which will objectively make many people who are gearing up to enter Xiaomi re-estimate the intensity of this job.

At present, Xiaomi Automobile belongs to the stage of "the grain and grass have moved, and the people are assembled". Backed by Xiaomi Group, Xiaomi did not have any financial troubles in the early stage of building a car. Therefore, Xiaomi’s strict control over the quality of talents is, to a certain extent, caused by the high demand for the team. This early personnel selection will directly define the next development ability and speed of Xiaomi Automobile, so the threshold seems to be high, which is actually the inevitable result of Xiaomi’s unique development model and target demand.

If you want to join, you still have to figure out what kind of people Xiaomi needs to build a car.

The Dream and Reality of Xiaomi Building a Car

The key to the success or failure of Xiaomi automobile is determined by consumers, which is the trump card of Xiaomi and the core competitiveness that Xiaomi urgently needs to build.

Internally, Xiaomi Group may be at its best.On August 25th, according to the Q2 performance report released by Xiaomi in 2021, the company achieved a total revenue of 87.8 billion yuan, exceeding the market expectation of 85 billion yuan, up 64% year-on-year; The net profit was 6.3 billion, a year-on-year increase of 64%; The net operating cash flow reached 8.284 billion yuan, a year-on-year increase of 111%; Smartphone shipments reached 62.9 million units, ranking second in the world.After the initial success of the high-end strategy of mobile phone impact, Xiaomi has built its own unique business moat at both ends of AIOT and smart phones.

This is also Xiaomi’s courage to shout out that the initial investment is 10 billion yuan, and it is estimated that the investment in the next 10 years will be 10 billion US dollars, which constitutes the biggest support for Xiaomi’s car-making business. With the gradual arrival of this investment, more investment will follow, which allows Xiaomi to obtain a certain security space at the capital level.

Xiaomi has already started to invest in building cars very early. Besides Lei Jun, who is well-known in the automobile industry, invested in Xpeng Motors as an angel investor. In June this year, Xiaomi’s Yangtze River Industry Fund also participated in the lead investment. In the direction of ADAS, there is a deep accumulation of Zongmu technology, which is the first enterprise in the automobile field that Xiaomi has invested in since it announced the establishment of the car. Subsequently, Xiaomi continued to invest in domestic laser radar start-up company Hesai Technology and smart car supply chain solution geometric partners, and Xiaomi invested in automobiles.

On August 25th, Xiaomi Group acquired Shendong Technology, an autonomous driving technology company, with a total transaction amount of about 77.37 million US dollars. After the transaction is completed, Shendong Technology will become a wholly-owned subsidiary of Xiaomi, and Shendong Technology is expected to bring a systematic and seamlessly transplanted research framework and solution capability of a complete set of autonomous driving schemes to Xiaomi.

Starting from high-level automatic driving, relying on B5G ability to link hardware manufacturing, and finally realizing a high-level smart car that combines soft and hard and can link Xiaomi’s intelligent ecology is Xiaomi’s strategic thinking and direction of its own car-making business.

Judging from the current actions of Xiaomi, Xiaomi is cautious and strict in tactics and rapid in strategy. The most critical winner lies in whether the C-end can continue and the high stickiness of consumers, as well as the depth of participation in the process of carbon neutralization. Under the general trend of peak carbon dioxide emissions and carbon neutrality, the direction of millet is accurate.

The biggest difference between Xiaomi and other enterprises is that it is highly viscous and interactive with consumers, and it can be combined with smart home scenes in the future. Compared with the brand of new power that also holds high the banner of "users", Xiaomi may open up more breadth and depth of car-making business to consumers.

Xiaomi’s unique business model and development path often faced a problem of "difficult valuation" in the capital market in the past, which made Xiaomi questioned in the past. However, with the stability of Xiaomi’s existing business and the rapid spread of making cars, Xiaomi’s model began to be accepted by more people.

To put it bluntly, the core of "hard in soft, hard in soft" is actually Xiaomi’s unique way of life: software builds a unique experience and selling point, and high-performance hardware is a commercial measure of Pratt & Whitney and the platform. This unique model value, which is rooted in China market, will be translated more as Xiaomi Automobile deeply participates in the process of manufacturing upgrading and carbon neutrality in China.

The city gate is on fire, and the fish in the pool are affected!

On September 10th, Li Jiaqi’s comments on consumers overturned in the live broadcast room, wave after wave. Although Li Jiaqi later apologized in tears, the heat has not dissipated yet.

As another protagonist in the incident, Hua Xizi, a beauty brand with goods in Li Jiaqi, was caused by a comment made by a consumer in the live broadcast room: Hua Xizi is getting more and more expensive.

Some serious netizens calculated carefully that this eyebrow pencil 1g is equivalent to 1.5g of gold, and quipped that Flower West is more expensive than gold.

Subsequently, Hua Xizi was also sent to the forefront, and public opinion directly baked Hua Xizi on the fire, just like an ant on hot bricks.

Previously, Hua Xizi had been very calm and did not respond to the overwhelming pressure of public opinion.

Xinpinlve Finance thought that Hua Xizi would remain silent, and with the Li Jiaqi rollover event over, he would continue to make a fortune with silence. When the enterprise encounters a public relations crisis, silence is also a common public relations handling method.

01 Hua Xizi apologizes for overturning.

Surprisingly, Hua Xizi sent an apology letter on the official Weibo on September 19th, saying that he sincerely apologized to everyone, and said that he had received great attention from the whole network in the past week, and he was sincere and fearful, and used a very puzzling word: at a loss.

Hua Xizi thought that this letter of apology would be accepted by netizens, and then they would be forgiven. However, what is embarrassing is that this letter of apology overturned, which soon attracted a voice of doubt.

Because Hua Xizi spent half of his apology letter promoting the brand, such as introducing the brand story, emphasizing that he is a China brand, and promoting his good products and good quality.

Many netizens believe that Hua Xizi’s letter of apology lacks sincerity, and it is more like taking the opportunity to market, completely avoiding it, and not answering the questions that the outside world is more concerned about.

The new product strategy sums up a sentence: Hua Xizi, it’s okay not to apologize, but to apologize is even more fierce. From the perspective of corporate public relations, this is an unqualified apology letter.

Founded in 2017, Huaxizi, headquartered in Hangzhou, with the brand concept of "Oriental make-up, using flowers to raise makeup", took only six years to counterattack the development of head players with adult income of more than 4 billion yuan, and the results are worthy of recognition.

Hua Xizi focuses on the concepts of domestic products, national trends and oriental aesthetics, and grasps the traffic password and the golden period of live broadcast with goods. It is also deeply tied with Li Jiaqi. According to statistics, the sales with goods in Li Jiaqi account for 40% of the sales of Hua Xizi Tmall.

It can be said that Hua Xizi can have today’s development achievements and become Li Jiaqi, but now he is accidentally hit by the rollover incident in Li Jiaqi, which can also be said to be a defeat in Li Jiaqi.

From an objective standpoint, Hua Xizi was greatly affected by this incident. He must stand up and honestly face consumers, sincerely apologize, and respond positively to the concerns of netizens, such as the expensive products, why they are expensive, and what kind of experience they can bring to users.

Hua Xizi should use practical actions to dispel consumers’ doubts, regain consumers’ trust, win back market reputation and repair the negative brand reputation.

Domestic beauty brands, including Hua Xizi, have chosen the differentiated play style of small package, small capacity and low price from the very beginning, but today’s domestic beauty brands are getting smaller and smaller, and the price remains the same or the price increases, which is actually a disguised price increase.

Faced with the rising price of raw materials, the upward development of its own brand and commercial returns, Hua Xizi will encounter various problems and accidents in the development process.

New product strategy financial advice, Hua Xizi should constantly optimize the product system, launch high-end series products or brands, and boldly tell consumers that this product is expensive, but it is worth the money.

What else should we pay attention to? ????????????????

However, in the view of New Product Finance, whether it’s the topic that domestic beauty products are becoming more and more expensive caused by the rollover in Li Jiaqi, or what should we pay attention to behind Hua Xizi’s apology for the big rollover? Thinking about what?

*, from the perspective of brand development, it is the only path and growth logic for all China brands, including Hua Xizi, to develop in turn, from China manufacturing to domestic brands and then to China brands.

Made in China is the era of OEM, domestic brands focus on the domestic market, while China brands will accelerate to the world in the future.

Second, from the consumer’s point of view, from low to high, it is product quality (the standard of product qualification), product quality (the standard of both product quality and quality), and corporate brand (brand trust, brand premium and brand value), which corresponds to the fact that consumers are willing to pay the fees corresponding to brand value.

According to Maslow’s hierarchy of needs, people’s needs go up from the bottom of the hierarchy, namely, physiology (food and clothing), safety (job security), social needs (friendship), respect and self-realization.

Nowadays, the consumption demand, consumption psychology and consumption concept of domestic consumers are accelerating the iteration, and the demand is different, but there is one thing in common: consumers are always willing to pay for the goods they think are valuable.

Third, from the commercial development stage, China brands, including domestic beauty cosmetics, are accelerating their rise and competing fiercely in the domestic and international markets.

In the past, made in China and China brands were labeled as cheap, so domestic products should be cheap. Now, with the rise of China brands, high-end brands in China and even luxury brands in China will appear in all walks of life.

Correspondingly, the price of products will naturally rise, and consumers are also changing their cognition at the same time, recognizing the brand value of China from the bottom of their hearts.

According to New Product Finance, China brands should tear off cheap labels, and Huaxizi should live up to their expectations, need brand accumulation, grow for a long time, and stand the market test.

At the same time, the upward development of China brand is also a process of consumer education and cognitive change, and it is a lasting process.

Consumers also need to re-recognize the brand of China, which is constantly breaking through and developing, recognize and recognize that the brand of China is not the same as in the past, and accept higher prices.

Fortunately, China brand is accelerating to win consumer recognition, and there are two representative industry cases.

* A case is the new energy automobile industry. Ideality and Weilai, two new car-making forces, have torn a hole by virtue of their strength, stood out from the crowd and won the recognition of consumers and the market.

The second case is the mobile phone industry. Now Huawei Mate series mobile phones have returned strongly, directly confronting Apple and regaining the market share of high-end mobile phones lost in recent years.

Philip kotler, the father of modern marketing, once said, "Treat people sincerely and serve them honestly". Ye Maozhong, a famous advertising master, once said, "Brand is built around people’s hearts".

In a word, whether it’s Li Jiaqi’s comment on the rollover incident or Hua Xizi’s apology for the rollover incident, the strategy to resolve the crisis is very simple, and the key lies in two words: honesty and people’s heart.