How difficult is it to join Xiaomi car？

With 20,000 resumes and more than 300 successful people, the elimination rate of such recruitment is staggering.

In fact, this is not a special post or a selection of senior management talents. This may be the "hottest" recruitment threshold in 2021, from Xiaomi Automobile, which just registered on September 1. Lei Jun, the founder, chairman and CEO of Xiaomi Group, personally served as the legal representative of the project, which attracted more attention before the official announcement, perhaps more than when any new force built a car. Xiaomi’s courage and achievements in the past have made the audience consciously raise their imagination of Xiaomi’s car-making, and also created an unprecedented grand occasion after Xiaomi Automobile started recruitment.

As a company that is good at linking users and creating scenes, Xiaomi is often speculated that it can inherit its "black technology" label in the automobile industry. Therefore, when the first batch of 500 self-driving positions of Xiaomi Automobile started recruitment, a large number of resumes poured in from inside and outside the industry, and there was also a wave of application for job transfer inside Xiaomi.

However, judging from the progress, Xiaomi did not choose to be aggressive and rejected the traditional road of "putting on airs first and then optimizing". Xiaomi was very cautious this time, and made clear the demand in recruitment very early, adhering to the strict screening of the route of holding high and playing high.

On the one hand, it is widely popular, and on the other hand, the threshold is extremely high. The gameplay of Xiaomi Automobile seems to be different.

Who wants to join Xiaomi Automobile?

Who want to join Xiaomi car?

In addition to a large number of applications for job transfer within the group, Xiaomi’s car-making has attracted a large number of "young people" in the existing automobile industry. When Xiaomi, as a part of their "youth brand", goes to the car-making industry, attractive salary and greater development opportunities are the biggest temptation conditions for these young people.

In the context of workplace community software, it has become a hot topic to provide the interpolation of Xiaomi car.From the discussion, at present, most of the people who are most interested in joining Xiaomi are from traditional automobile brands, mostly R&D backbones located in technical ports, and the other is from suppliers of technical solutions in the field of autonomous driving.The former hopes to have more display space, while the latter hopes to use Xiaomi to contact the whole layout of the car.

It is understood that as a player who entered the market later, Xiaomi Automobile offered a salary that was generally 20%~30% higher than that in the industry. At the same time, it generously provided options for some positions. Xiaomi Automobile’s bright slogan of "the first batch of investment of 10 billion yuan" attracted a large number of young people who wanted to "fight together" and "have momentum".

In addition to the attractive salary, more importantly, many people regard Xiaomi as the "biggest opportunity for the automobile industry" after the emergence of new car brands. An industry expert told Tiger Sniff,Consumer brands like Xiaomi faced a high entry threshold in the past, but with the maturity and trend change of the industrial chain, Xiaomi chose to enter the market now, and may explore different ways of playing, whether in user operation or product definition. There are a lot of opportunities behind this exploration.

"I missed the new forces to build a car, and I can’t miss Xiaomi again." An anonymous Internet company autopilot software technical backbone told Hu Wei, and he also mentioned that compared with young people who are eager for development opportunities, there are also a large number of middle-aged autobots in the industry trying to get in touch with Xiaomi, mostly leading projects or teams in the original enterprises, but hoping to achieve greater breakthroughs in their careers. Participating in the process of Xiaomi’s car-making is regarded as an important workplace springboard from technology research and development post to management post.

Among the recruitment requirements currently announced by Xiaomi Automobile, Xiaomi’s first recruitment is aimed at the demand of L4-level autonomous driving direction. In addition to technical experts in intelligent driving, it is also attracting highly educated talents in related majors at school.

Xiaomi’s entry point for the automotive industry isI hope that I can start with the software and define the scene driving experience to establish my position in the automobile industry. On the whole, it is a strategy aimed at the future.For young people, this is a good opportunity to overtake in personal accumulation. For people with certain experience and status, this is a good opportunity to get in touch with the future car-making trends and needs in advance.

In order to achieve this goal, it can be predicted that Xiaomi not only needs to recruit software and algorithm engineer, but also needs to recruit hardware engineers and even vehicle teams. The strategy of combining soft and hard, Xiaomi’s success in the mobile phone period, will continue in the matter of building a car.

Xiaomi needs a lot of talents to build a car, but why is it so difficult to get into Xiaomi car?

Why is it so difficult to go to Xiaomi car?

Xiaomi is trying to recreate the success of the mobile phone industry in building a car.

Looking back, when Xiaomi started his business, he first created a unique MIUI. In the process of software exploration, he gradually determined the experience style and hardware requirements of his own products, and then further deepened the hardware, created a Xiaomi mobile phone, and realized the unification of soft and hard combination in the iterative process.

Similarly, when we look at Xiaomi’s cutting into the car-making industry node now, it is very important that the general trend of "software-defined cars" has emerged; Another important trend is that under the background of the spread of B5G, digital twinning technology is expected to be the fastest mature in the field of intelligent driving. It is a way to "virtualize" hardware manufacturing. Through B5G, changes in software can directly affect hardware manufacturing, breaking the obstacles of mutual adaptation of software and hardware in the past, and software development can save a lot of costs for hardware trial and error.

Therefore, if you want to be a "millet autobot",It is not only required to be able to research or accumulate in the field of intelligent driving itself at a high level, to be able to block one or more needs, but also to show a "diversified" vision and support Xiaomi’s strict demand for product form exploration in the early days.

More importantly, Xiaomi itself is a company with deep accumulation in software and hardware. It is widely believed that the linkage with MIUI and Mijia will be one of the core competitiveness of Xiaomi Automobile in the future, which requires Xiaomi Automobile to consider diversity and versatility when recruiting talents. This intersection will further raise the threshold for joining Xiaomi.

This constitutes the core reason of "difficulty in entering Xiaomi". As the "latest force" in building cars, Xiaomi Automobile objectively has the pressure of "making up lessons" as a latecomer. Therefore, behind Xiaomi Automobile’s pursuit of "the top group of people" in the industry, there is also a predictable high-intensity entrepreneurial rhythm, which will objectively make many people who are gearing up to enter Xiaomi re-estimate the intensity of this job.

At present, Xiaomi Automobile belongs to the stage of "the grain and grass have moved, and the people are assembled". Backed by Xiaomi Group, Xiaomi did not have any financial troubles in the early stage of building a car. Therefore, Xiaomi’s strict control over the quality of talents is, to a certain extent, caused by the high demand for the team. This early personnel selection will directly define the next development ability and speed of Xiaomi Automobile, so the threshold seems to be high, which is actually the inevitable result of Xiaomi’s unique development model and target demand.

If you want to join, you still have to figure out what kind of people Xiaomi needs to build a car.

The Dream and Reality of Xiaomi Building a Car

The key to the success or failure of Xiaomi automobile is determined by consumers, which is the trump card of Xiaomi and the core competitiveness that Xiaomi urgently needs to build.

Internally, Xiaomi Group may be at its best.On August 25th, according to the Q2 performance report released by Xiaomi in 2021, the company achieved a total revenue of 87.8 billion yuan, exceeding the market expectation of 85 billion yuan, up 64% year-on-year; The net profit was 6.3 billion, a year-on-year increase of 64%; The net operating cash flow reached 8.284 billion yuan, a year-on-year increase of 111%; Smartphone shipments reached 62.9 million units, ranking second in the world.After the initial success of the high-end strategy of mobile phone impact, Xiaomi has built its own unique business moat at both ends of AIOT and smart phones.

This is also Xiaomi’s courage to shout out that the initial investment is 10 billion yuan, and it is estimated that the investment in the next 10 years will be 10 billion US dollars, which constitutes the biggest support for Xiaomi’s car-making business. With the gradual arrival of this investment, more investment will follow, which allows Xiaomi to obtain a certain security space at the capital level.

Xiaomi has already started to invest in building cars very early. Besides Lei Jun, who is well-known in the automobile industry, invested in Xpeng Motors as an angel investor. In June this year, Xiaomi’s Yangtze River Industry Fund also participated in the lead investment. In the direction of ADAS, there is a deep accumulation of Zongmu technology, which is the first enterprise in the automobile field that Xiaomi has invested in since it announced the establishment of the car. Subsequently, Xiaomi continued to invest in domestic laser radar start-up company Hesai Technology and smart car supply chain solution geometric partners, and Xiaomi invested in automobiles.

On August 25th, Xiaomi Group acquired Shendong Technology, an autonomous driving technology company, with a total transaction amount of about 77.37 million US dollars. After the transaction is completed, Shendong Technology will become a wholly-owned subsidiary of Xiaomi, and Shendong Technology is expected to bring a systematic and seamlessly transplanted research framework and solution capability of a complete set of autonomous driving schemes to Xiaomi.

Starting from high-level automatic driving, relying on B5G ability to link hardware manufacturing, and finally realizing a high-level smart car that combines soft and hard and can link Xiaomi’s intelligent ecology is Xiaomi’s strategic thinking and direction of its own car-making business.

Judging from the current actions of Xiaomi, Xiaomi is cautious and strict in tactics and rapid in strategy. The most critical winner lies in whether the C-end can continue and the high stickiness of consumers, as well as the depth of participation in the process of carbon neutralization. Under the general trend of peak carbon dioxide emissions and carbon neutrality, the direction of millet is accurate.

The biggest difference between Xiaomi and other enterprises is that it is highly viscous and interactive with consumers, and it can be combined with smart home scenes in the future. Compared with the brand of new power that also holds high the banner of "users", Xiaomi may open up more breadth and depth of car-making business to consumers.

Xiaomi’s unique business model and development path often faced a problem of "difficult valuation" in the capital market in the past, which made Xiaomi questioned in the past. However, with the stability of Xiaomi’s existing business and the rapid spread of making cars, Xiaomi’s model began to be accepted by more people.

To put it bluntly, the core of "hard in soft, hard in soft" is actually Xiaomi’s unique way of life: software builds a unique experience and selling point, and high-performance hardware is a commercial measure of Pratt & Whitney and the platform. This unique model value, which is rooted in China market, will be translated more as Xiaomi Automobile deeply participates in the process of manufacturing upgrading and carbon neutrality in China.