＂798＂ is not the bottom line of BYD Qin PLUS.

In early February, the Ministry of Industry and Information Technology announced the information about two brand-new A-class cars of BYD, Qin L and Seal 06. There is no doubt that BYD will plan to expand the basic market of entry-level family car this year.

However, according to BYD’s current sales base and the annual sales target of 4.5 million vehicles, these two new cars alone are actually not enough to give them more confidence to accomplish this goal. Moreover, before the new products are launched, the brand expects the "veteran models" to stand out and bring new sales breakthroughs.

Recently, a car blogger broke the news that BYD will launch the first shot of the "price war" after the New Year:Qin and destroyer will launch the glory version, and the official guide price is only 79,800 yuan.

At the beginning of January this year, BYD cracked down on the news that "Qin Plus DM-I will be sold at a price of 69,800 yuan", but the news of "BYD Qin with a price of 79,800 yuan" still has some inaccuracies.

At present, BYD Qin PLUS DM-i has launched a limited-time discount, and the threshold for car purchase has actually reached 89,800 yuan. However, in the face of Wuling Xingguang, a player with a starting price of only 88,800 yuan, BYD will naturally not sit idly by.

Combined with the Qin PLUS DM-i Champion Edition 55KM leading model (the entry-level model on sale), some configurations can indeed be cut off, and there is still room for price reduction. "BYD Qin with a price of 79,800 yuan" is not without opportunities.

When Qin PLUS DM-i Champion Edition hit the starting price of 99,800 yuan, many people in the industry had already sweated for joint venture family cars such as Nissan Sylphy and Volkswagen LaVida.In terms of fuel economy, configuration level, space performance and other aspects that consumers pay more attention to, Qin PLUS DM-i Champion Edition has almost no shortcomings.

Based on the leading configuration of Qin PLUS DM-i Champion Edition, which configurations may be cut off by BYD Qin Glory Edition without changing the powertrain?

In terms of security configuration, Qin PLUS DM-i entry version has reached the "limit" position, only equipped with basic passive security configuration. For example, the entry-level versions of Wuling Xingguang and Nissan Sylphy are equipped with tire pressure display, while the entry-level version of Qin PLUS DM-i only provides tire pressure alarm, but overall, its safety configuration is the normal level of about 100,000 entry-level sedan.

But "BYD Qin Glory Edition" is not without room for reduction.The 88,800-yuan Wuling Starlight Standard Edition has fewer front and rear head airbags than the Qin PLUS DM-i Entry Edition on sale. Of course, Xiaotong still hopes that BYD Qin Glory Edition can still retain this configuration.

In terms of driving function and driving hardware, the entry-level version of Qin PLUS DM-i on sale provides rear parking radar, reversing image and cruise control.Xiaotong thinks that BYD Qin Glory Edition can retain the two configurations of rear parking radar and reversing image, and cruise control can be cancelled, and the built-in satellite navigation system and navigation road information display function in the entry-level version can also be cancelled. After all, a simple mobile phone stand can realize navigation function.

The entry-level version of Qin PLUS DM-i on sale is quite kind in appearance configuration. Some competitors do not provide functions such as remote starting, keyless entry, one-button lifting of the driver’s seat, and LED light sources, which are provided in the entry-level version of Qin PLUS DM-i, even more NFC keys than other entry-level sedan.

Xiaotong believes that according to BYD’s brand concept, NFC key function will be the standard of all models, and it is unlikely to be cut off. However, the keyless entry function in the front row can actually be reduced as appropriate, and only the keyless entry function in the driver’s seat is actually enough.

The next step is the comfort configuration in the car. As far as materials are concerned, the entry-level version of Qin PLUS DM-i on sale also uses a leather steering wheel and leather-like seats, while many competitors use plastic steering wheels and fabric seats, which is expected to be a reference for BYD Qin Glory Edition.

As for the configuration performance, the performance of the Qin PLUS DM-i entry-level version on sale is already "sufficient". The seat adjustment is relatively basic, and there is no electric adjustment. The number of charging interfaces in the car is only three, and the number of speakers can be reduced.However, Xiaotong thinks that BYD Qin Glory Edition can be reduced in intelligence.

The entry-level version of Qin PLUS DM-i on sale is equipped with a 10.1-inch touch LCD screen, and also has a built-in Dilink car system, which supports 4G network and basic voice recognition control. On the other hand, the entry-level models of Wuling Xingguang and other joint-venture family cars only provide Bluetooth/car phone configuration at most, and some even only provide radio configuration.

It seems that "the more you live, the more you go back", but this should be the most direct way to reduce the cost of BYD Qin Glory Edition. What’s more, the entertainment function level of the entry-level family car is very likely to be inferior to the passenger’s mobile terminal equipment. It is better to reduce it simply and then give more charging interfaces.

Of course, the above reduction of BYD Qin Glory Edition is only a guess based on the price of 79,800 yuan. Not to mention how much the version is reduced, even whether BYD Qin Glory Edition can be launched is still unknown.

But then again, if BYD Qin really launches the glory version, it will undoubtedly have a huge impact on the entry-level family car market.

According to the sales data in 2023, Qin PLUS New Energy has sold more than 320,000 vehicles in DM-i model alone, becoming the best-selling car in the domestic market. Together with the EV model with an annual sales volume of nearly 130,000 vehicles, Qin PLUS New Energy has a higher sales level than Nissan Sylphy and Volkswagen LaVida, which are around 350,000 vehicles.Obviously, this is the most direct impact of BYD Qin PLUS DM-i after directly increasing the price advantage on the basis of maintaining fuel economy and configuration performance.

Which car company is not confused by such a huge market? Unfortunately, the price and cost of the joint-venture brand family car have reached the extreme. Although there is not much market discount, many models will be sold in the way of "several generations under one roof", and consumers who only consider the cost will choose cheaper old models or "classic models".

Therefore, after so many years of development, the entry-level sedan market still has not got rid of the key word "high cost performance", and other aspects such as configuration and space are just icing on the cake. The so-called "consumption upgrade" is just packaged by some manufacturers.

Needless to say, Wuling Starlight, which started selling at 88,800 yuan, has the most direct impact on BYD Qin Plus DM-I. The data shows that Wuling Xingguang sold 10,005 vehicles in January this year, ranking second in the plug-in car market within 150,000 yuan, second only to BYD Qin Plus DM-I.

When Wuling Xingguang gains a firm foothold and maintains the sales data of more than 10,000 vehicles per month, it is actually enough to have a significant impact on BYD. For a car company that wants to complete the annual sales data of 4.5 million vehicles, the last thing it wants is to have another top-notch presence in the entry-level market.

At present, Qin L and Seal 06 have not yet played their roles, and only BYD Qin PLUS DM-i can restrain the rising sales of Wuling Starlight in time. It is not impossible to sell BYD Qin Glory Edition for 79,800 yuan. If it has not been reduced, BYD Qin will only be more "exploded".By the time BYD Qin Glory Edition is released, what else can Wuling do to keep its long-standing product cost-effective advantage?