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Wen Yi is at the forefront of entrepreneurship, written by Li Xiaofan and edited by Dan Zong.

There is a fierce battle going on in the track of offline beauty shops.

The two sides of the game are: a new beauty collection store represented by plum and colorist, and a traditional beauty retail store represented by Sephora and Watsons.

During the visit, "Frontline of Entrepreneurship" found that in the same shopping mall, there were obvious differences between these two different models of beauty shops. For example, the flow of Watsons and colorists on the first floor of Xinzhongguan Shopping Center is less than one third of that of the latter. In terms of popularity, the new beauty collection store won for the time being.

However, from the perspective of supply capacity and customers’ trust, the new beauty shops are slightly inferior. It is difficult for them to get authorization from international brands and they have to find other channels to get goods, which leads to the risk of authenticity of their supply and no great advantage in price.

Who will be the final winner in the multi-faceted contest between these two species?

In January 2020, next to Watsons on the first floor of Beijing Xinzhongguan Shopping Center, THE COLORIST Colorist (hereinafter referred to as "Colorist"), a beauty collection shop, officially opened. It is also from this time that a battle between "new style and tradition" of beauty shops was staged here.

I don’t know whether it is accidental or deliberate "business grab". The location of the colorist seems to be "declaring war" on the traditional beauty collection stores represented by Watsons and Sephora.

These two different forms of beauty collection stores show great differences in store decoration, business philosophy and commodity selection.

At 6 o’clock in the afternoon on Saturday, the colorist’s shop was crowded with consumers who selected and tried products. Visually, most of them were between the ages of 20 and 30. Here, consumers can choose and try colors freely, without the interference of shopping guides. If you need help, the shopping guide will recommend it.

According to the observation of "The Frontline of Entrepreneurship", the clerk of the colorist is also a young man in his twenties, wearing white T-shirts and jeans, and with the design of the store with gray and pink tones, the store as a whole looks bright and lively.

Watsons, on the other hand, took a very different road of management. As soon as I entered Watsons, a shopping guide warmly greeted me and asked what the demand was. Its store design is dominated by black and yellow tones, and dressing the, the shopping guide, is dressed in black and looks older than the staff of the colorist.

The area of Watsons’ store is much larger than that of the colorist’s, but during the 20-minute visit to the "Frontline of Entrepreneurship", its traffic was less than one-third of the latter. It seems clear at a glance who can win the favor of young people.

Figure/Colorist and Watsons at the same time

The competition between colorists and Watsons is no exception.

On the afternoon of a weekend in July, in Xidan Joy City, the "Frontline of Entrepreneurship" visited and saw that the WOW COLOUR store on the second floor was crowded, and every shelf was surrounded by consumers. The Sephora store downstairs is much deserted, and there are less than 10 consumers who choose goods in the store. Not only that, but the counters of beauty brands such as MAC and CHANEL on the second floor are rarely visited by consumers.

Figure/WOW COLOUR store on Saturday afternoon

Most of the products sold by colorists and WOW COLOUR are domestic products and cheap brands from Japan and South Korea. If they may attract many young consumers by low prices, they can’t compete with Sephora and Watsons, then the high-end HARMAY preserved plum (hereinafter referred to as "preserved plum") is qualified to compete with them.

Huameimen Store, located in the renovation site of Xidan, Beijing, is more like a place in online celebrity, and its personalized industrial design has attracted many consumers to take photos. On the weekend of July, not only young people but also many middle-aged mothers with children came to punch in, and there was a long queue in front of the cashier. From the perspective of popularity, the new beauty collection store is a proper winner.

In Tu/Huamei Store, consumers queuing to check out.

Since last year, the outlet of the beauty collection store has obviously been blown up.

At the end of last year, H.E.A.T enjoyed burning and obtained angel round financing from Gaorong Capital; HAYDON Black Hole also received angel round financing led by Gao Ling and Tencent. In March of this year, WOW COLOUR announced that it had received 500 million yuan in Series A financing.

Their store opening speed is also extremely rapid. Peng Yao, CEO of colorist, mentioned in his speech that he had opened more than 300 direct sales stores in a year, covering Class A business districts in first-tier cities. According to public information, WOW COLOUR also opened nearly 300 stores within 8 months. While the new beauty shop is in full swing, the traditional beauty shop has a declining trend.

Watson’s financial report shows that in 2020, China’s performance share decreased by 19% year-on-year, and the epidemic also affected Watson’s performance. Last year, its global sales decreased by 11% year-on-year. In July last year, Wanning, an old-fashioned beauty chain, was also reported to have withdrawn its store on a large scale.

This natural law is being verified in the beauty collection store industry.

Under the influence of the new beauty collection store, in addition to the above-mentioned new brands that have obtained financing, there are also some small and medium-sized brands running with franchisees. They vigorously promoted the "way to attract gold" of beauty collection stores, attracting many players who want to enter the market to make money.

"Since 2007, our company has been doing the franchise business of snack collection stores. Now that this franchise store is not good, it will be transformed into a beauty collection store." Wang Lin (pseudonym), a staff member who claimed to be the source manufacturer of makeup collection, said.

Wang Lin introduced that they can provide customers with "one-stop" service-the owner only needs to carry out simple basic decoration of the store, and they will help the owner choose the site, provide the store design scheme, shelves and other equipment, as well as the supply of beauty products.

"We don’t charge any joining fee, management fee or deposit. You send us the floor plan of the store, and we will give you a design plan. The color, background board, mirror and lighting of the shelf can be done according to your requirements." Wang Lin said.

She also revealed to the "Frontline of Entrepreneurship" that many customers who originally opened snack collection stores directly transformed into beauty collection stores on the original storefronts, and many people who were engaged in clothing and shoes and bags switched jobs.

"The makeup collection store is a slogan, and everyone wants to seize this slogan, so we have a lot of lists in the past two years." Wang Lin said. It will take them about 15 days to make the shelves, and the current order has been placed for one month.

In the mouth of these franchisees, the beauty collection store is a good business worth investing in.

"The cost of a store of about 100 square meters, hardware facilities and the first distribution of goods is about 350,000 to 400,000 yuan." Yang shen (a pseudonym), a staff member of another makeup collection shop who joined the chain brand "YISUCOLOUR Easy Life", said.

58 According to the same city, the monthly rent of a shop near SOHO in Sanlitun, Beijing, which is about 120 square meters, is 42,000 yuan. If it is in a county town, the monthly rent for a shop of similar size is several thousand yuan.

"The profit of make-up is very considerable. We all supply goods to shopkeepers in the range of 3.5~4.5 fold, and the profit can basically reach 50%~70%." Yang shen said that among their franchisees, the turnover of some shopping malls and stores can reach more than 100,000 yuan a month. "Some customers can sell 20,000 to 30,000 yuan a day, and the holidays can be doubled."

In other words, if the business is done well, some shopkeepers can cover the initial investment with more than one month’s revenue.

Yang shen said that at present, they have more than 40 franchise stores in Henan, Yunnan, Xinjiang and other regions, and even stores have opened in counties and towns. "What we mainly do is cheap beauty, and most people can accept this price. Nowadays, users in counties and towns have also become more beautiful and need makeup. Therefore, the audience is also relatively wide. In addition to the post-90 s and post-00 s, some post-70 s and post-80 s will also have demand. " Yang shen said.

According to yang shen, the prices of commodities are the lowest in 9.9 yuan, mostly in 69 yuan and 79 yuan, and the unit price of customers is basically between 100 and 500 yuan. "After the guests arrive at the store, few people can go out empty-handed, and there is a high probability that they will buy a variety of goods."

Yang shen also introduced that there are currently more than 200 brands of products sold in their franchise stores, mainly domestic hot beauty products and imported niche brands, and there are also big-name samples. "We will ensure that there are 3 to 5 brands every month. To put it bluntly, it is nothing more than what brands and single products are hot at the moment, and we will do what we do." Yang shen said.

However, on the occasion of the rise of online beauty shops, the wildly promoted franchise model does not mean that "everyone has money to earn". "The first batch of shops are people who eat crabs. There will only be more and more stores in the back, just like tea shops, everywhere, but there are not many latecomers who can make money." Yang shen said.

Although the new species is slightly better in catering to young users and the speed of development, the new collection stores are not as advantageous as traditional stores in terms of the most fundamental source of goods.

Among them, the most worrying thing for consumers is whether the products of beauty shops, especially the samples, are genuine. Some people think that the sample as a gift, the brand side is controlled, but it continues to flow into the market, and there may be some problems.

In February this year, the blogger "Macromolecule Lab" released a video in Xiaohongshu, in which he tested nine samples of a beauty collection store in online celebrity and compared them with the formal clothes of the counter. Through NMR experiments, it was found that one of the eye creams was obviously different from the formal clothes of the counter.

He analyzed that for such a result, one possibility is that the version of this eye cream is different, and the other possibility is to buy a fake.

This video also caused controversy in the industry and discussion with the outside world. But in any case, this incident reflects to some extent that consumers have some doubts about the authenticity of some sample products in the new beauty collection store.

Relatively speaking, traditional beauty shops don’t have to worry about this problem.

For example, the source of Sephora is a genuine channel in the hearts of the public. It is reported that Sephora is a mid-to-high-end cosmetics retail store under LVMH (Moet Hennessy-louis vuitton Group). It cooperates with LVMH, Estee Lauder Group, L ‘Oreal Group and other large daily chemical groups in Europe, America, Japan and South Korea. Sephora in various countries directly gets the goods from the top channels of the brand in the local market, which ensures the authenticity of its products.

However, it is difficult for some new beauty collection stores in China to get the authorization from the brand directly, so they can only find other channels.

"Some of our customers were originally in the makeup business, and they have access to goods. If you need it, we can also help you connect channels." Wang Lin said.

However, what these shopkeepers and franchisees call "the channel to get goods" must be reliable?

Xiaohongshu blogger, who claims to have more than 10 years of experience in cosmetics entrepreneurship, once revealed in the video that there are two main channels for imported cosmetics.

One is the "general trade" channel, which is "basically risk-free", and the brand needs to make a general trade record, but the brand will add 21% tax point to the price of the product itself, and it is controlled by the brand, which leads to no advantage in the price of the supply.

"Medium-sized and above physical store merchants, and in the case of strict market supervision, suggest taking formal trade channels to minimize business risks." Nanmu said.

The other is the circulation channel, that is, products do not enter China through formal trade channels, and practitioners can purchase them in wholesale markets, distribution centers and websites.

There are several large cosmetic wholesale distribution centers in China, such as Xingfa Square in Guangzhou, Yifa Square, Meibo City, and Shenzhen Mingtong Cosmetics Wholesale Market, which emerged in recent two or three years. "Some big-name imported cosmetics shops in Meibo City basically do high imitation or super A goods (high-end imitations)." Nanmu said in the video.

She also introduced that most of Shenzhen Mingtong sells parallel imports. "It means that products that have not come in through formal tariff and regulatory channels, parallel imports are not equal to fakes, but it does not rule out that individual businesses are mixed and sold, or some stalls are half genuine and half fake."

Therefore, once the beauty collection store is not careful, it is possible to get fakes or parallel imports, thus facing operational risks.

In addition to the supply problem, the prices of some products in the beauty collection store have also been vomited by some users, who think that their cost performance is not high.

Little Red Book blogger "Yili Shark White" found that the price of make-up is not cheap, which is not much different from the counter. For example, a lipstick for MAC, the official price is 170 yuan, and the price of plum is 167 yuan. "It’s better to find the counter sister of MAC and draw me a European and American makeup." The blogger said.

Take Lancome Pink Water as an example. As seen in Huamei Store, the price of a single bottle is 340 yuan, while in cdf Duty Free Shop applet, the lowest price of this product is 242 yuan, and the purchasing price is generally within 300 yuan.

Figure/Price comparison between plum and cdf

As a new species, the popularity of new beauty collection stores really evokes the curiosity of young users, and at the same time, it also allows some source manufacturers to see the development potential of the collection store model, which further promotes the rise of offline beauty franchise stores.

However, in the face of the two mountains of supply capacity and price advantage, whether the new beauty collection store can successfully break the game and run out of a sustainable profit model remains to be further tested by the market.

There are many kinds of games on the market now, and each kind has different ways of playing, but it still takes some time for players to find the game that is absolutely suitable for them. In order to match the requirements of each player more quickly, Xiaobian compiled a list of the top ten recognized most interesting games, which can make …

There are many kinds of games on the market now, and each kind has different ways of playing, but it still takes a certain time for players to find the game that is absolutely suitable for them. In order to match the requirements of each player more quickly, Xiaobian sorted out the top ten recognized most interesting games, which can shorten the time for players to experience the game, and they can directly choose their favorite games from the ten games in Xiaobian, so that they can find the game that suits them more quickly and efficiently.

1. Echo of Darkness

This is a game with dark style. In the game, the oath of the gods leads to the loss of light in the human world. In order to prevent this endless darkness, players will ignite the fire of hope with other companions, and constantly explore this dark continent to find more hidden secrets. There will be many different enemy players fighting here, which may threaten the safety of players at any time.

2. The Age of Apes

In the game, people who live on the earth are no longer human beings, but monkeys with independent consciousness. These monkeys will exploit the resources on the earth like human beings and build an army, and the players will become the leaders of this army. They will lead their men to fight for the country. The level system is adopted in the game, which allows players to experience the freshness brought by the game at all times. In addition to the fierce main line battle, players can also experience the relatively casual tower defense play in the game.

3. Battle Simulator

This is a shooting game with pixel style. Players in the game will be in a doomsday world full of zombies. They need to gather strength to destroy these zombies before they completely capture the earth. In order to make players have a stronger combat experience, they can constantly upgrade their weapons and equipment in the game, and at the same time, they should formulate an attack strategy during the battle. Come and try to survive in this dangerous world.

4. "Hegemony"

This is a game on the European continent. In the game, players need to develop their own power. First of all, they need to start with the construction of territory, and then they need to form an army in the game. Through continuous training, this army can become a powerful legion, which will lead the members of the army to participate in the battle, capture other people’s territory, and improve their own ability. In this process, players can take both land and air operations to lead the whole continent more quickly.

5. "Heart of Fei Stone"

In this game, players are presented with a game world of dark gothic style. Here, you can create a unique deck of cards by collecting cards, and you can control this deck to fight. Each character has a different profession. In order to make the team have higher combat effectiveness, players need to combine a variety of different professions, so as to maximize the attack effect. Come and control the girls of the second element to join the fierce battle.

6. Tales of Urban Tycoons

Construction games will give players a great sense of accomplishment, and there will be a very real construction experience in this game. The towns created will have real residents to live in. In order to make these residents more comfortable, it is necessary to plan the layout of the towns reasonably. Players can also integrate their own ideas and needs into the towns and constantly improve the facilities in the towns, which will also give players more sense of accomplishment. Pixel games can also create a very retro experience for players.

8. Biography of Young Fairy.

In this game, players will experience all kinds of myths, and they can control the characters in the myth to fight in a round. Each character will be distinguished by the attributes of the five elements. If you want to fight better, you need to send troops to battle according to the mutual restraint of the five elements. Players can feel the mode of enriching the district committees in the game, and more gamers can unite to create an exclusive world of deities. Even if you hang up, you can generate benefits in the game. It is a relatively casual turn-based game.

These are the contents of the eight most fun games. The games cover a wide range, and different types and pictures can be involved. This can make players have more choices, find their favorite game types at ordinary times, and find more brand-new games under the introduction of Xiaobian. The games are very different from the traditional gameplay, which can make players feel the brand-new settings brought by the games. Come and invite friends to feel the unique settings of these painting styles and themes.

The 2023 Summer Game Festival is about to open. More than 40 large publishers will participate in this game festival, including Activision, EA, Steam, CDPR, Bandai, Ubisoft, Xbox and PlayStation. The game festival will kick off on June 8 local time.

In addition, Microsoft Xbox has announced that it will hold an Xbox game show and a "Starry Sky" face-to-face meeting on June 11, and Sony also has rumors that it will hold a large-scale conference at the end of May.

List of exhibitors:

Activision Blizzard

Amazon games

· Annapurna Interactive

Bandai Nanmeng Palace

· Behaviour Interactive

Capcom

· CDPR

· Devolver Digital

· Digital Extremes

Disney Interactive

· EA

· Epic Games

Focus floating world

· Gearbox

· Grinding Gear Games

· HoYoverse

· Kabam

Laruian Studio

· Level Infinite

Magic the gathering

Microsoft (Xbox)

· Neowiz

Netflix

· Nexon

· Niantic

· North Beach Games

· Paradox Interactive

· Pearl Abyss

· Phoenix Labs

· PLAION

· Pocket Pair

Razer

Samsung games

· Second Dinner

Sega

· Smilegate Entertainment

· SIE (PlayStation)

· Square Enix

· Techland

· Tribeca Festival

Ubisoft

· Valve (Steam)

Warner Bros. Game

Title: The First Round of Table Tennis Mixed Team World Cup: Counting Wonderful Moments and Future Prospects

Hey, friends, let’s talk about something lively today-the first stage of the table tennis mixed team World Cup has just come to an end. This round of competition is really exciting and dizzying! Let me give you a stroke.

First of all, I have to talk about it. All the teams have worked very hard this time. You see, some teams won the championship, while others showed good strength when they made their debut in the international arena. Moreover, these situations are all objectively counted and calmly analyzed by me, and there is absolutely no side.

For example, the top two teams in each group are clearly visible. Those who have advanced to the quarter-finals have already been announced. Of course, there are also some eye-catching moments in this process.

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Let’s be more specific and see how the players are. Manyu Wang lost to Puerto Rican player Diaz, which was really a bit unexpected; But don’t forget, Diaz is a very powerful player. There is Sweden, without two generals, Moregard and falk, which will definitely affect their overall combat effectiveness.

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By the way, did you know that the China Hong Kong team failed to beat Puerto Rico? And the fact that the main force of the German team is not in the battle … all these make people feel quite unexpected. But through reading these situations, we can find that every game has its own unusual features.

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Let me talk about those specific details again. For example, Zhang Benzhi scored against Felix lebrun-he showed his ability to seize opportunities at critical moments. This kind of detail may be complicated to describe, but in order to help everyone feel the atmosphere of the game better!

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Finally, at the end of the article, the second stage and the next schedule are mentioned. I think we all have a good idea about whether the China players can continue to do well in the future. Expectation is always a good thing!

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In a word, although the first stage is over, the intense and exciting competition has just begun. There are more wonderful things waiting for us to see next! Let’s wait and see and enjoy every round!

[Exclusive Interpretation] Table Tennis Mixed Team World Cup Battle Report & standings, the live broadcast of the focus schedule on December 5, said the competition system.

Hello, dear readers! I am your self-media writer. Today, I want to bring you the latest battle report and standings of the table tennis mixed team World Cup, as well as the live broadcast of the focus schedule on December 5. In this world-famous competition, the wonderful performances of players from all over the world are dizzying, and the competition system behind it also has its unique charm. Next, let’s walk into this table tennis world full of passion and wisdom!

First, let’s take a look at the latest battle report and standings. After rounds of fierce competition, the strength of each team has gradually emerged, and the rankings in the standings are constantly changing. In this process, we have seen many wonderful competitions, as well as the hard work and perseverance of many players. They proved their value with their strength, and also brought us endless surprises and touches.

Here, I want to tell you a short story. This is a story about table tennis, and it is also a story about persistence and perseverance. The protagonist of the story is a table tennis player named Li Ming. He used to be an unknown teenager, but he has a dream, that is, to get good results in the table tennis mixed team World Cup. In order to realize this dream, he sweated on the training ground every day, and he never stopped, no matter whether it was windy or rainy, no matter whether it was cold or hot. His efforts paid off. He broke through himself again and again in the competition and finally led the team to achieve excellent results. His story tells us that as long as we have dreams and persistence, we will be able to achieve our goals.

Next, let’s take a look at the focus schedule on December 5. This day’s game will be very exciting, because it is a crucial day to decide the ownership of the champion. All teams will go all out to fight for their honor. And we will also bring you the most real-time and exciting game reports through live broadcast. Whether you are an avid table tennis fan or a novice interested in table tennis, don’t miss this day’s game!

Finally, I want to talk to you about the competition system of this event. The competition system of the table tennis mixed team World Cup is very unique, which not only tests the individual strength of the players, but also tests the overall cooperation of the team. In this competition system, each team needs to send one male and one female player to compete, which requires players not only to have excellent personal skills, but also to have good teamwork. This competition system makes the competition more intense and tense, and also enables the audience to see more wonderful moments.

Generally speaking, the table tennis mixed team World Cup is a game full of passion and wisdom, which shows the strength and grace of the players, as well as the charm and spirit of table tennis. I hope that through my introduction, more people can understand and like this sport. If you are interested in my article, please pay attention to my self-media account, and I will bring you more exciting content.

Here, I would like to thank all the friends who supported me, paid attention to me and liked my article. Your support is my motivation and the source of my writing. I will continue to work hard to bring you more exciting content. Let’s look forward to the focus schedule on December 5 and cheer for our players!

Hello, everyone, here is the "Picture a Good Game" updated every Monday. I am the younger brother! It’s time for us to look at pictures and choose games again, without saying much nonsense, above!

Zero: the mask of eclipse: astringency and timidity must be cured today!

Game platform:
PC/PS5/PS4/XSX/XboxOne/Switch

"Zero: The Mask of Eclipse" is the fourth work in the "Zero" series of wind and horror adventure games in 2008. Following the remake of Zero: The Witch of Ya Ru, which was released in 2021, the masterpieces of Zero series will revive beautifully again.

In the current HD version, the overall characters are very delicate, and both the heroine and other "scary female ghosts" in the game can choose different costumes. Compared with the original version, this HD version has a very good picture upgrade, and the plot has not changed much, so it can still bring familiar feelings to the old players.

As a horror game, the official is also very aware of the "longing" of the players. The soft and lovely sister and heroine, coupled with the detailed characterization, make people have to give this game full marks. Although it is a horror game, it has to overcome the panic and continue to play for the "features" in the game.

Player comments:

-it’s been ten years since I first touched this series, and some friends have fooled me about what I want. As a result, after playing for more than ten minutes, I feel a little embarrassed. It turns out that the fear engraved in DNA is hard to kill. QAQ is definitely not that I am not good enough! !

-this series of works is to prove an old saying: lust for sex can really cover the sky!

-The first console bought for playing the Zero Series was wiiu. At that time, I played the butterfly of Zhen Hong first, and I thought the atmosphere was already quite depressing. As a result, the scene and atmosphere of the eclipse mask are as heavy as the nose can’t breathe. It’s really great to play on steam now, and the atmosphere is as good as ever. I’m looking forward to the new Zero or Duplicate Zero 3 on ps2! ! !

"Collage Adventure Biography": One person has done it for 7 years!

Game platform: PC

"Collage Adventure Biography" is a game made by Liam, a foreign brother, for seven years, which integrates meat pigeons, barrage shooting and pet collection. Moreover, after the game was done for three years, because the younger brother was dissatisfied with the original design, he simply overthrew it and relearned it, and it took four years to reshape it. Up to now, ninety-seven percent’s favorable comments have been maintained in Steam.

At first glance, you might sum it up as a Roguelike game. Buff, props and maps are randomly generated, and players need to start new adventures in repeated failures until customs clearance. These are common Roguelike paradigms in recent years;

But a closer look shows that it is a bit magical. For example, on the basis of the programmed map, it adopts the level structure of the Galaxy Demon City, with all kinds of shortcuts and exploration elements; Moreover, it has designed dozens of monsters, and you can subdue them into mounts or companions just like playing Pockmarked Dreams. The game is surprisingly refreshing to play, which is well worth a try!

Player comments:

-customs clearance has been completed. Very excellent sketch-level game, rogue+ collection+shooting, the style of painting is very cute, the difficulty is not high, and it is worth trying.

-This game is highly recommended by my friend, saying that I want to support the game that individual developers have been doing for 7 years. Although stupid people are not very good at meat pigeons, I quite like this painting style, bright cream; It’s very fun to play, and it keeps pushing pictures, plus it can catch monsters as mounts, which is great ~

-sloths, snails and even spiders all look so cute under the style of paper. Bgm and sound effects are even more brilliant. With the action of the ferrule, the sense of accomplishment of taming is directly max. Single game play = light meat pigeon+breaking through the customs+barrage shooting. Outside content = talent+construction

Call of the Devil: The Battle of Kronecker: Another MMORPG Korean Tour

Game platform: PC/ mobile phone

Call of the Devil: Battle of Kronecker is a new work based on the IP of Com2us’ best-selling work Call of the Devil: Battle of the Sky, and it is the first MMORPG game under the IP of Call of the Devil. The game breaks away from the existing MMORPG structure, and is based on three summoners with full personality and more than 350 kinds of demons with various attributes and skills, providing "collection" of characters and "strategic" fun realized through team combination.

The game inherits the game mode of Call of the Demon Spirit: Battle of the Sky. It is not that some powerful demons have an absolute influence on the outcome of the game, but that they need to use a variety of attributes and skills strategically according to their opponents.

The Call of the Devil: The Battle of Kronecker will be released globally on March 9 this year based on the operating experience in South Korea and North America, supporting 14 languages including Chinese, which can be played on both PC and mobile phone.

Player comments:

-After waiting for many years, the demon spirit summons IP to keep up with the pace of the times. The painting style of the second element is very good, and the game begins with a bunch of demon spirits.

-Advantages: Real-time control of elf combat has certain operability and playability. Disadvantages: I’m here to play games, not to calculate which krypton project has the highest cost performance. In fact, if you only play PVE in this game, you should only smoke elves. Others are training materials that can be accumulated slowly. But with PVP, it will be very curly.

-the demon spirit summons in the same series of games, which is the benchmark! Kronikko Zhan Ji is … unremarkable in the same kind of games. Can only say that don’t look forward to the war discipline with the call of the demon spirit.

According to the report of foreign media Kotaku, up to now, among the 10 games with the highest score on the game score summary website Metacrtitic, only one game is completely original, and the remaining nine games are re-made/reset works.

The only completely original game is Hi-Fi Rush, which ranks ninth at present. The rest of the games are remake/reset works, including Resident Evil 4: Remastered Edition, Dead Space: Remastered Edition, Galaxy Warrior Prime: Remastered Edition, etc. The following is the specific list:

1. Galaxy Warrior Prime: Remastered Edition Switch

2. Wizard 3: wild hunt Full Edition Xbox Series X

3. Resident Evil 4: Remastered Edition PS5

4. Tetris: Effect PS5

5. Resident Evil 4: Remastered Edition PC

6. Resident Evil 4: Remastered Edition Xbox Series X

7. "The Tale of the Goddess 4 Gold Edition" Switch

8. Dead Space Xbox Series X

9. 《Hi-Fi Rush》PC

10. Xbox Series X of "The Tale of the Goddess 4 Gold Edition"

It seems that this year’s game situation does seem a little worrying, but it is still too early to draw a conclusion. It is only March, and there are still a lot of games to be released this year, including: Marvel Comics spider-man 2, Final Fantasy 16, Starry Sky, the legend of zelda: Tears of the Kingdom, Street Fighter 6, Diablo 4 and so on.

Zhang Wei

How to build the core competitiveness of the industry, create a good ecological environment, and promote the high-quality development of the cosmetics industry in China is a topic of concern at the "Oriental Beauty Valley International Cosmetics Conference 2023" held in Shanghai recently.

As the only "cosmetic industry capital of China" in China, Oriental Beauty Valley, located in Fengxian District, Shanghai, has gathered more than one third of cosmetics enterprises in Shanghai, with an industrial scale of nearly 100 billion yuan.

Beauty industry is at the forefront of fashion consumption.

Yolanda, secretary of Fengxian District Party Committee, said that in the past five years, Oriental Beauty Valley has been accelerating from the cosmetics capital of China to the cosmetics capital of the world. By 2022, the number of enterprises above designated size in the beauty and health industry in Oriental Beauty Valley has exceeded 230, and the number of cosmetics production enterprises accounts for 37% of Shanghai’s total, with sales accounting for 40% of the city’s total, and there are more than 3,000 cosmetics brands.

Yolanda said that Fengxian will actively integrate into the construction of Shanghai as an "international consumption center city", accelerate the gathering of innovative elements, vigorously support enterprises with underlying technologies and subversive projects, make every effort to create a market-oriented, rule-of-law and international first-class business environment, deepen industrial policies such as "fund+base", implement the "service package" system of enterprises, boost the healthy growth of enterprises, and promote Oriental Beauty Valley to become the innovation source, investment first choice and fashion consumption of beautiful and healthy industries.

The relevant person in charge of the Ministry of Commerce said at the meeting that consumption is an important engine of economic growth and a direct manifestation of people’s needs for a better life. In recent years, the cosmetics consumption market in China has become one of the most dynamic markets, with various new consumption hotspots and changes emerging one after another, with great development potential. Shanghai is speeding up the construction of an international consumption center city, creating a new global product launching place, a global consumption destination and a new landmark of international consumption. Among them, the beauty industry represented by cosmetics has been at the forefront of fashion consumption in China. Fengxian District has made great efforts to build a global launching place and demonstration area for new cosmetics products, and Oriental Beauty Valley has become an important business card representing the beautiful health industry in Shanghai and even China on the international stage. The Ministry of Commerce will continue to optimize consumption supply, improve consumption conditions, innovate consumption scenarios, and inject more new kinetic energy into the high-quality development of the beauty consumer goods industry.

Jointly create a good and orderly market environment

At the "Media Forum of 2023 Oriental Beauty Valley International Cosmetics Conference" held in the same period, participants pointed out that China’s cosmetics industry has developed rapidly and has risen to the second largest market in the world thanks to China’s consumption upgrading and the development of beauty social platforms. In 2022, the total retail sales of China’s cosmetics industry reached 393.56 billion yuan. With the all-round rise of the industry, the competition continues to intensify, and the relevant state departments have issued a series of policies and regulations, which put forward more standardized and standardized requirements for the supervision of the cosmetics industry. However, in the information age of "everyone is a microphone", there are many social media and voices from the media. The public opinion environment facing the development of domestic cosmetics brands is becoming increasingly complex, and the construction of industry brands is facing multiple challenges.

Xue Ke, deputy dean of the School of Cultural and Creative Industries of Shanghai Jiaotong University-University of Southern California, said that technology leads the beauty industry in today’s era, which has brought great influence and marketing changes in the development and dissemination of the beauty industry. The emergence of the era of big data can accurately locate consumer portraits, thus bringing new consumption characteristics to the beauty industry.

"The innovation of technical means such as" accurate portrait "and" immersion experience "on the Internet, the iteration of consumers, the ever-changing public opinion and the changes in market structure have all changed the pattern of the industry market environment. Faced with such changes, beauty companies need to respond to the new environment and new challenges with new ideas and new ideas, and do a good job in brand strategic positioning and brand management strategy from the aspects of creating the ultimate single product, product customization, integration and communication, and surrounding areas. " Xue ke said.

Based on the communication awareness and overall image building of the cosmetics industry, this media forum launched the "China Beauty Escort Action" and the "Joint Initiative of Cosmetic Integrity and Compliance Management" to help the industry develop well.

In response to some industry chaos such as false propaganda, over-packaging, and heavy money marketing, a number of enterprises issued the Joint Initiative on Integrity and Compliance Management of Cosmetics on the spot, and made initiatives from eight aspects, such as complying with the requirements of the Regulations on Cosmetics Supervision and Management and strictly implementing the national standards and related documents of Restricting Over-packaging Requirements of Commodities-Food and Cosmetics, to jointly create a good and orderly market environment and protect consumers’ rational consumption and legitimate rights and interests.

Source: People’s Daily

Core reading

On August 28th, the China team finished the World Badminton Championships with 1 gold, 1 silver and 4 bronzes. China team takes the old and brings the new, observing opponents and tempering the team through competitions. Next, the China team will continue to sum up experience and polish their skills, so as to accumulate strength for the upcoming Hangzhou Asian Games and the Paris Olympic Games.

In the early morning of August 28th, Beijing time, the 7-day 2023 Badminton World Championships ended all five individual finals in Copenhagen, Denmark. China, which sent 28 participants, won 1 gold and 1 silver in women’s doubles and mixed doubles respectively, and 4 bronze medals in women’s singles, men’s doubles, women’s doubles and mixed doubles.

In the face of the last badminton World Championships before the Paris Olympic Games next year, the China team will take the old and bring the new, observe their opponents and temper their teams through the competition, and constantly accumulate strength to meet the next challenges.

China’s women’s doubles performed brilliantly, and Chen Qingchen/Jia Yifan became the combination that won the women’s doubles championship the most times in the history of the World Championships.

Of the five events in this World Championships, except for China team Chen Qingchen/Jia Yifan, who successfully defended their titles in women’s doubles, all the other four champions reached the top for the first time. In the fierce competition of famous rookie, the game is full of variables, but it also provides opportunities for more players to stand out. As Zhang Jun, the head of China Badminton Association, said, only by playing every game in a down-to-earth manner can we take every step steadily on the road to the Paris Olympic Games.

In Glasgow in 2017, Chen Qingchen won the women’s doubles championship for the first time with Jia Yifan. This time, they joined hands again, defeated the Indonesian team in straight sets in the final, and stood on the highest podium of the women’s doubles in the World Championships for the fourth time, which also became the group that won the women’s doubles championship the most times in the history of the World Championships. After six years of common growth, the cooperation between the two athletes has become more and more tacit. Chen Qingchen said that from daily training to competition, they can always encourage and help each other, which is the key for them to overcome difficulties and win the game.

"We have tasted both victory and defeat." Jia Yifan said with emotion. In these years, she and Chen Qingchen have climbed the peak and experienced the trough. At the Tokyo Olympic Games, the pair failed to win the women’s doubles gold medal as expected, leaving no small regret. Since then, they have always been "holding back their strength" and showing high morale in competitions. Next, it is the direction of their efforts to achieve good results in the Hangzhou Asian Games and the Paris Olympic Games and win honor for the team.

In the final of mixed doubles, China’s top seed Zheng Siwei/Huang Yaqiong lost to South Korean team Xu Chengzai/Cai Yougan 1∶2, failed to defend her title and won the silver medal. In the face of the opponent’s recently improved competitive strength, Zheng Siwei concluded after the game that he could do better in details. Compared with last year, the "IELTS" combination has experienced some ups and downs this season. How to better hold the advantage of mixed doubles needs to be carefully adjusted.

The world badminton competition is fierce, and more young players are on the podium.

In the 2022 World Championships, Thailand’s men’s singles player Kun Lavoute, South Korea’s women’s singles player An Xiying and India’s men’s doubles player Rankiredi and other post-00 players boarded the podium, injecting a youthful atmosphere into the event. In this World Championships, more young players have emerged. There are at least two post-00 players in each individual quarterfinals. Kun Lavoute and An Xiying won the men’s singles and women’s singles titles respectively.

China’s young players are gradually taking the lead in the team. Liang Weikeng/Wang Chang, the men’s doubles team, won the bronze medal in the World Championships for the first time, but in the face of good results, they kept coming back, thinking that "they haven’t played 100% yet". How to keep a steady mind and reduce mistakes when falling behind, and how to seize opportunities and expand advantages when leading … They have a deeper understanding of the game through experience in winning and losing.

After the Tokyo Olympic Games, the men’s doubles badminton event in China was reorganized, and many new couples grabbed points from scratch. After a short period of one year, the China team won four seats in the men’s doubles event in this World Championships, with Liang Weikeng/Wang Chang and Liu Yuchen/Ou Weiyi ranked No.3 and No.6 respectively. In particular, Liang Weikeng/Wang Chang’s performance this season is even more eye-catching. They broke into the finals of the World Badminton Federation Tour for four times and won two championships and two Asian games. At present, they are ranked third in the world, the youngest and highest among the four main men’s doubles teams of China.

After 00, Jiang Zhenbang/Wei Yaxin, a mixed doubles group, only started to participate in world high-level events this year, and won bronze medals on their first trip to the World Championships. Zhang Shuxian/Zheng Yu, the women’s doubles team, participated in the World Championships for the second time and finally joined hands on the podium. These two couples made it all the way to the semi-finals. Although they eventually lost to their more experienced teammates, their accumulated experience and confidence in their hard work will be their driving force.

The one-year Olympic points cycle has begun, during which every points race must be fully committed.

In women’s singles, all four players of China team are seeded players, but three players, Chen Yufei, He Bingjiao and Wang Zhiyi, appeared in the same half, which made China lose the group advantage. In the end, Chen Yufei, who reached the semi-final, lost 0: 2 to An Xiying, the top women’s singles player in South Korea, and won the bronze medal. In conclusion after the game, Chen Yufei said that he played a stable role but failed to break through, and he should continue to improve his comprehensive ability in response to the competition.

China sent four players to participate in the men’s singles event, and the best result was to enter the quarter-finals. Among them, Li Shifeng, the champion of men’s singles in the All England Open this year, ranked the highest in the world, and his performance in this World Championships was not stable enough. Xia Xuanze, head coach of the singles team of China Badminton Team, said that young players should clearly realize the difficulty of climbing the peak, constantly temper their will, strengthen their beliefs and face the difficulties.

In this World Championships, five individual gold medals were concentrated among South Korea, China and Thailand, among which South Korea, which won three gold medals and one bronze, became the biggest winner, and will also become one of the main competitors of China in Hangzhou Asian Games. "Our players, especially young athletes, should guard against arrogance and rashness, concentrate their thoughts and devotion on the field and play more boldly." In Xia Xuanze’s view, the strength and training level of badminton teams in the world today are similar, and the solid foundation and on-the-spot play determine the direction of the competition.

Looking at the Paris Olympic Games, the one-year Olympic points cycle has begun, during which every points competition must go all out. According to the rules, in the final ranking list of Olympic points announced on April 30, 2024, each country (region) Olympic Committee must have at least two players ranked in the top 16 in singles and two players ranked in the top eight in doubles in order to get two full seats in each event. China team must strive to get more qualifications and lay a solid foundation for creating good results.

"We will make a good connection between the future competitions, pay close attention to training and respond flexibly, constantly improve the fighting spirit and morale of the whole team, and unite to advance towards the goal." Xia Xuanze said.

(Liang Yan participated in the writing)

Mr. Li has been very upset recently. His son, Tucki, is 14 years old and a sophomore in junior high school. During the epidemic, Mr. Li bought his son a mobile phone because he had to go online for classes. I didn’t expect my son to be addicted to online games while studying on his mobile phone. Now when Mr. Li comes home from work every day, he sees his son playing games with his mobile phone. No matter how criticized, his son refuses to give up the game. In a hurry, Mr. Li confiscated his son’s mobile phone several times, but he had to return it to him because of his study needs.

Tucki is disgusted with the confiscation of mobile phones. He told the reporter of China Youth Daily and China Youth Network that in fact, he was not obsessed with games, just because all the students around him were playing, so he joined them in order to have a common topic with them. In the games they play, people with high rankings will be respected and worshipped by their friends, just like people with good grades in the class, and they have a lot of face.

Tucki said that he now spends 1-2 hours playing games every day, and it may increase to 3-4 hours on weekends, which is actually a very common phenomenon among his classmates. He also knows that it is for his own good that his parents don’t let him play games, but he doesn’t like the way his parents treat him-they always force him to stop playing games in the middle.

In order to prevent his son’s game addiction from affecting his study, and to seek a better way to communicate with his son, Mr. Li and Tucki took part in the "Youth Network Healthy Use Summer Camp" held in huilongguan hospital, Beijing (hereinafter referred to as "Summer Camp").

Like Mr. Li, other parents who come to the summer camp are worried about their children’s long-term addiction to the mobile phone world. Many parents said that they were anxious about their children playing mobile phones. A mother said that as soon as she saw the child pick up the mobile phone, she immediately thought that he might play for hours in a row, and then she would think that the child’s grades would decline, which might affect her future life, so she felt anxious. She believes that this is not her own imagination, but something that really happened, so she is more anxious and unable to control her emotions.

Teenagers need to be respected and treated equally.

At the summer camp, Liu Liping, a well-known family education psychologist and director of China Psychological Crisis Intervention Association, said that in reality, many times the parent-child relationship will become tense because of the mobile phone problem. What parents need to know is that adolescent children are at a special stage of life, and what they need is respect.

Many parents think that their children become "rebellious" after puberty. In fact, "rebellious" is just a label that parents put on their children. The child is unwilling to "obey" because he feels that he is an independent person and needs to be respected and treated equally. For example, on the issue of playing with mobile phones, if parents only allow their children to play with their mobile phones for 30 minutes every day, but they hold their mobile phones and brush them all the time, "never leave their hands" anytime and anywhere, or even play with their mobile phones until late at night, children will feel that their parents are "unfair" to their requirements after seeing them. Therefore, parents should set an example when limiting their children’s use of mobile phones. In fact, parents should abide by any rules made in the family together with their children.

Many times, the conflict between parents and children is that parents think that children use mobile phones for too long, but children feel that they are not overused, let alone addicted. So, how to distinguish between normal use, overuse and internet addiction?

Liu Liping said that the normal use of the Internet is manifested in the following aspects: out of curiosity, surfing the Internet to relieve tension and fatigue, appropriate surfing time, balanced relationship between the Internet and real life, and social functions not affected by surfing the Internet. The performance of overuse of the internet is: indulging in it, spending too much time online, at least 4 hours a day, taking up most of the spare time, and the social function is damaged to some extent. The manifestations of Internet addiction are: a strong desire to surf the Internet, a withdrawal reaction will appear when you leave the Internet, the real life and online life are seriously out of balance, the Internet occupies a dominant position in life, and the social function is obviously damaged.

"Excessive use does not mean Internet addiction, but it is likely to lead children to Internet addiction. Therefore, if parents find that their children use mobile phones for too long, they should pay great attention to it." Liu Liping said.

Reward surfing the internet and completely quitting the internet are both dangerous methods.

On August 28th, China Internet Network Information Center released the 52nd Statistical Report on Internet Development in China, which showed that by June 2023, the number of netizens in China had reached 1.079 billion. According to previous statistical reports, the average online time of Chinese netizens is 26.7 hours per week. The number of online game users reached 522 million, accounting for 48.9% of the total netizens.

According to the data of "Research Report on Internet Usage of Minors in China in 2021", in 2021, the number of underage netizens in China (note: students under the age of 18, excluding groups under the age of 6 and non-student samples) reached 191 million, and the internet penetration rate of minors reached 96.8%-according to the data of China Statistical Yearbook 2021 of the National Bureau of Statistics, the national ordinary primary schools, junior high schools, ordinary high schools and secondary vocational education. In 2021, the Internet penetration rate of primary school students in China reached 95.0%. Among underage netizens, 90.7% use mobile phones to surf the Internet, and 62.3% often play games online (note: based on the 191 million underage netizens).

"Playing mobile phones is really addictive, and adults are still like this, let alone children." Another parent surnamed Du who participated in the summer camp said.

He told the reporter of China Youth Daily and China Youth Network that his 12-year-old daughter was taken care of by her grandmother since she was a child and only recently lived with him. With the doting and conniving of the elderly, my daughter holds her mobile phone every day when she comes home from school, and plays games and videos without looking up. It takes hours to play, and she will lose her temper if she is criticized. Mr. Du decided to get rid of his daughter’s "bad habits", so he went out to play with her whenever he had time. When he had no time, he let her go out to play with her peers and keep her away from her mobile phone. After two weeks of hard work, my daughter has changed a lot. She no longer holds a mobile phone at night, and her temper is much better, and the communication between father and daughter is much smoother. However, Mr. Du is also worried about how long this change will last.

Ms. Meng has a lot of experience in controlling the time when children use mobile phones. She strictly manages her children and adopts the method of "reward mechanism" learned in psychological counseling class. Her child is 9 years old and has shown great interest in mobile games. Ms. Meng allows her children to play mobile phones for half an hour every day, only 10 minutes at a time, which can be increased to 1 hour on weekends. If children perform well, such as excellent grades and helping with housework, they can earn themselves a few minutes to play mobile phones. "The child is still young, so he is very obedient and can abide by the rules, just don’t know what will happen in the future." Ms. Meng said without worry.

In contrast, Mr. Chen’s handling method is more "extreme". His son is 11 years old and is still in primary school, and he has already put on glasses. My son spends an hour or two playing mobile games every day. The mother of the child earnestly educates him, but the child is disobedient. If he talks too much, there will be conflicts between mother and child.

Mr. Chen was so cruel that he removed the router at home and didn’t take all the children’s electronic devices, so that the children didn’t have any chance to contact mobile games. Mr. Chen said that he works in an internet company, so he knows that the mechanism of game setting is addictive. He thinks that if you want to quit the game, you have to take a radical step. When the game was just stopped, the children were also very uncomfortable, but Mr. Chen would accompany the children to read books and discuss the contents of the books with them. Gradually, children have developed the habit of loving reading. However, Mr. Chen is not completely relieved. "I don’t know if he will have the opportunity to contact the Internet again in the future, and will he be addicted to games again."

Yu Jianjin, director of the huilongguan hospital Alcohol Addiction Ward, said that the reward mechanism should be used carefully for young children. Because unlike adults, younger children have weak self-control, and using the reward mechanism, children will be more likely to be addicted to "prizes" when they grow up.

"Because the’ prize’ was earned by his hard work, when one day he found that he could easily get the reward he had worked hard to get, he would be particularly addicted to it. Similarly, it is also a dangerous way to let children quit the Internet quickly and completely at one time, because psychoactive substances, whether alcohol or mobile games, will have obvious withdrawal reactions if they are forced to quit, such as palpitation, anxiety, emotional instability, and inner lack. The upper hand, the result is likely to be that once the child has the opportunity to contact again, he will be madly infatuated. "

The root of game addiction is that children’s needs are not met.

"Internet game addiction is one of the common psychological problems among teenagers." Liu Yan, a psychotherapist at Beijing huilongguan hospital Addiction Medical Center, said that the manifestations of game addiction are persistent or repeated game behaviors, which are out of control and become a priority in life. Although the negative consequences of the game still cannot be stopped, the game behaviors lead to obvious functional damage.

For example, Liu Yan said that children addicted to games often have the following specific manifestations: playing games repeatedly and continuously, obviously promising their parents to play for only half an hour, but they can’t control it, trying to extend the game time in various ways, and playing games has become the only important thing in life. They don’t go to school well, don’t like making friends, and even don’t care about eating and sleeping, knowing that games have brought many bad consequences to themselves, such as poor eyesight, upside down sleep, falling grades, and bad temper.

"Game addiction is a kind of behavioral addiction. Unlike substance addiction, game addiction reflects a real demand. If you want to know why a child is addicted to games, you must understand what he needs from games. " Liu Yan said, "If a child knows that something is bad but still does it, it must be because it is very important and will bring him some meaning. What parents need to know is what these meanings are. Usually, children are addicted to games, which must be because they get what they need that they can’t get in real life, such as a sense of accomplishment, the joy of communicating with their peers, or a channel to vent their emotions; Another possibility is that children face a lot of pressure in life, which may come from poor parent-child relationship and poor peer relationship. In order to escape the difficulties in reality, children hide in the game world. "

Liu Liping told the reporter of China Youth Daily and China Youth Network that adolescent children are changing physically and psychologically, and the second grade of junior high school is a particularly obvious "watershed". During this period, children will have different academic achievements, and some children will have clear learning goals and motivation. Study hard and prepare for the senior high school entrance examination; Some children will get worse grades at this stage, and their interpersonal relationships will become worse, thinking that their parents don’t understand themselves. In this case, they are likely to fall into online games and look for a sense of accomplishment, value and belonging in the virtual world that they can’t get in reality.

"It is very important for parents to accompany and recognize their children, so that children can get enough happiness in reality, and children will not be overly addicted to the virtual world." Yu Jianwei said.

She told the reporter of China Youth Daily and China Youth Network that it has been found that patients with alcohol dependence can be treated by alternative therapy, that is, another psychoactive substance is used to replace alcohol. Slowly, patients will get used to the psychoactive substance instead of relying on alcohol. Yu Jianwei believes that the same method can be used to keep children away from mobile games. Parental companionship, care and praise can be used as another safe and healthy psychoactive substance, which can bring children a feeling of confidence and happiness. Parents give their children enough companionship, and children will not rely too much on games.

"Internet and games are not original sins. The real original sin is that children’s needs in life are not met, which leads children to seek what they need in games." Liu Yan said, "Psychologically speaking, this is actually a self-help behavior of children, and it is also a compensatory and compensatory behavior. So parents can think about what children are missing in real life. How can parents help their children get what they lack in real life? In this way, children can be brought back from the game world to real life. "

"Parents can also reflect on whether the reason why children always like to hold their mobile phones is related to themselves." Yu Jianwei said that clinical findings show that in many cases, parents’ emotional instability is also the reason why children are addicted to mobile phones. They often blame their children, and when they talk to them, they go into a rage, making them feel that talking to their parents is worse than talking to people on their mobile phones. Some parents have a low opinion of their children in life, and often disapprove of their behavior, which makes them feel frustrated in the real world, so they just want to stay in the virtual world of mobile games.

Liu Yan suggested that parents can learn some knowledge about teenagers’ psychology, understand the characteristics of teenagers’ stage, and make adjustments from the family level to meet the psychological needs of teenagers. When children have psychological problems, parents should try to understand the causes of the problems without anxiety and panic. "These problems can be treated, intervened and solved." Liu Yan said.

(The parents and students interviewed in the article are all pseudonyms)

Zhongqingbao Zhongqingwang reporter Xia Wei Source: China Youth Daily

Original title: Behind the game addiction, see the real needs of teenagers

Source: China Youth Daily