This article Source: Time Finance Author: Wang Ting

Image source: the idea of the worm

Recently, Meng Yutong, a female secretary in Dong Mingzhu, started to bring goods. On November 29th, "Dong Mingzhu’s 22-year-old secretary was a signing star of MCN" ranked first in the hot search in Weibo, and Meng Yutong responded that he did join the MCN guild, but did not participate in any incubation, operation and liquidation of the organization.

In the face of the business dilemma of declining performance and little effect of diversified business, Gree has few choices at present. From Dong Mingzhu’s high-profile live broadcast with goods to Meng Yutong’s becoming a network celebrity and shooting videos with goods, it is the performance of Gree’s promotion of channel reform.

"Gree can’t sell, and it’s not an anchor that can increase sales." Li Liqiang, a city-level dealer in a province of Gree, said that the sales volume of Gree has declined in the past three years, and the pressure has passed down. Now, dealers can only earn 100 yuan by selling a Gree air conditioner, with more fines and deductions, and many dealers quit.

Chen Fan, a county-level dealer of Gree Hubei, revealed that he had been forced to pay attention to the "Gree Electric" Tik Tok. At the same time, there are rumors on social networks that dealers are forced to pay attention to Gree live broadcast and place orders. However, Gree told Time Finance that the rumors were not credible.

Female secretary became popular, Gree applied for trademark.

Dong Mingzhu took a fancy to participating in variety shows in April, and after half a year, Meng Yu became a child. Due to the news of MCN organization and Gree’s application for the trademark of "Pearl Feather Boy", on November 29th, her three related topics were listed in Weibo Hot Search.

On November 28th, the relevant person in charge of the head MCN organization Worry-Free Media told the media that Meng Yutong was a signing artist of the company. The next afternoon, Meng Yutong sent a message to Weibo, saying that he did participate in the Worry-Free Media Association, but he did not participate in any incubation, operation and liquidation of the organization. He was a variety show "We Beginners in the Workplace" as an amateur female college student.

In contrast, Gree is more like incubating Meng Yutong. As of the evening of November 30th, the "Pearl Feather Boy Selection" Tik Tok had updated seven videos, all of which were presented by Meng Yutong alone to explain Gree products.

According to the data, as of 22: 00 pm on November 30th, the "Pearl Feather Boy Selection" Tik Tok had more than 100,000 fans, with nearly 60,000 likes, and there were 60 items in the associated store "GREE Small Appliances Flagship Store".

Gree told Time Finance that the company registered the "Pearl Feather Selection" Tik Tok, hoping to let consumers know about Gree’s small household appliances through one more channel, and at the same time carry out live broadcast with goods.

For Meng Yutong, Gree said that she is still performing the duties of the secretary of the chairman. "Although we have some publicity activities to invite her to join us at present, it is also based on the company’s planning and Yutong’s personal wishes."

According to Sky Eye Survey, a few days ago, Zhuhai Gree Electric Co., Ltd. applied to register a number of trademarks of "Mingzhu Yutong", "Meng Yutong" and "Yutong", thus adding more than 80 items of trademark information, including advertising sales, website services and medical devices.

At present, all the above trademarks are under application. Gree said in an interview with Time Finance that all trademark applications are based on the company’s strategy and brand image.

The air-conditioning market is in a downturn, and Gree promotes channel reform.

Meng Yutong took a video to bring goods to Gree, avoiding air conditioning, which was related to the downturn in the air conditioning market since 2019.

According to the National Bureau of Statistics, in 2020, China’s air-conditioning output was 210 million units, down 3.8% year-on-year. According to Aoweiyun. com, in the third quarter of this year, the sales volume of China’s air-conditioning retail market was 11.39 million units, down 10.1% year-on-year, and the sales volume was 37.4 billion yuan, down 4.3% year-on-year.

Gree’s revenue is highly dependent on air conditioning. In 2020 and the first half of 2021, air conditioners generated more than 70% revenue for Gree.

In 2019, 2020 and the third quarter of this year, Gree’s revenue was 198.153 billion yuan, 168.199 billion yuan and 47.083 billion yuan, up by 0.02%, -15.12% and -16.50% respectively. In the same period, its net profit attributable to shareholders of listed companies decreased by 5.75% and 10.5% respectively.

In the case of a sharp decline in performance, Dong Mingzhu began to promote channel reform. In April last year, she started live delivery on behalf of Gree. Since then, "Gree Dong Mingzhu Store" has been opened in various places, adopting a new mode of "online ordering+offline experience".

Chen Fan and Zheng Weiguo, Guangdong township distributor of Gree, told Time Finance that Gree had forced them to pay attention to the "Gree Electric" Tik Tok in April last year.

Another dealer told the media that since 2019, Gree has gradually cancelled various provincial distributors to reduce intermediate links. Li Liqiang told Time Finance that Gree had indeed revoked its provincial distributors, and now it is directly under Gree’s control.

In June last year, shortly after Dong Mingzhu started the live broadcast of goods, Hebei Jinghai Guarantee Investment Co., Ltd., composed of several provincial distributors of Gree, announced that it would reduce its holdings, accounting for 0.71% of the total share capital of listed companies.

Gree’s series of reform measures have not been recognized by the market. From the stock price, since April this year, Gree Electric’s monthly K-line chart has been 8 consecutive days. As of November 30, Gree closed at 34.56 yuan/share, down more than 40% from the closing price of 59.73 yuan/share on April 1, and its total market value was 204.4 billion yuan, nearly 270 billion yuan less than that in the United States.

Loss of dealers: high-end can’t sell, low-end dare not sell.

Time Finance found that Gree’s live broadcast with goods has limited influence on small and medium-sized dealers, but its strict delivery policy and sales mode of goods after payment are more troublesome. Especially in the case that the air-conditioning market is in a downturn and e-commerce attacks offline stores, the situation is even more severe.

Zheng Weiguo said that e-commerce has dealt a particularly heavy blow to offline stores. Gree has an online dedicated machine, which is very cheap but can’t be obtained by dealers. He once bought such a machine through "selling goods" and found that the configuration is different from that of offline stores. "Even if some of our machines are cheaper than online, consumers are not used to shopping on the streets."

Zheng Weiguo has been selling Gree’s electrical appliances for five years. At first, he was a Gree store. Later, in order to survive, he mixed other brands, including Midea and Haier. "The live broadcast is none of my business. If Gree can’t sell it, go and sell other brands."

He revealed that selling other brands is almost the same as Gree’s, but Gree can’t pick up the goods, and the low-end goods of other brands can be mentioned casually. Gree’s low-end goods must be matched with high-end goods. To get a machine with a price of 2,000 yuan, it must be matched with machines with a price of more than 3,000 yuan. The consumption level in towns and villages is low, and high-end machines are not easy to sell. You can only sell low-end machines less. The more you sell, the more you press.

"This summer, Gree, Haier and Midea sold more than 100 air conditioners. If Gree’s low-end machines pick up the goods at will, the sales volume can double." Zheng Weiguo said that many dealers have quit because of Gree’s delivery policy.

According to the documents provided by a dealer, from June 11th to 17th this year, in order to improve the market competitiveness, Gree increased the retail delivery ratio of Tianli’s three-level energy-efficient hanging machine from 10% to 20%. On an e-commerce platform, the unit price of Gree’s air conditioner is about 2,500 yuan.

Image source: provided by dealers

Fang Gang, a distributor of Gree Hebei, said that instead of making money in the past two years, Gree has lost money, because it pays money first and then produces, requiring dealers to pay for the goods in advance, and there are sales tasks, so there is no rebate if the tasks are not completed, which leads to the loss of dealers.

"Curry’s high-end machines can’t be sold, and many old stocks have to be sold at a loss." Fang Gang said that if there is no rebate, the high-end machine will definitely lose money when it gets to the store.

However, Chen Fan disagreed with Zheng Weiguo and Fang Gang that Gree’s high-end machines are not easy to sell. He said that high-end machines are resources that can compete with online. But like them, Chen Fan also thinks that Gree dealers are decreasing, because "high-level thinking is one out".

Gree has lost its position as the "domestic air-conditioning industry leader". The report shows that in 2020 and the first half of 2021, Gree’s air-conditioning business revenue was 117.88 billion yuan and 67.194 billion yuan respectively, while Midea’s air-conditioning business revenue was 121.22 billion yuan and 76.408 billion yuan respectively.

Regarding the problems pointed out by the above dealers, Gree told Time Finance that at present, the company is reforming the offline mode, and the dealers basically take delivery as much as they sell, which is also the reason for the decline in performance in the third quarter of this year. Gree did not respond to questions related to the delivery ratio policy.

(Li Liqiang, Chen Fan, Zheng Weiguo and Fang Gang are all pseudonyms. )

Extended reading

Dong Mingzhu’s 22-year-old female secretary became popular. Teacher of Zhejiang University: She is excellent and not in short supply.

Recently, Dong Mingzhu introduced her 22-year-old female secretary Meng Yutong to the media at an event and bluntly said: "I hope she can be by my side, and I want to cultivate her into a second Dong Mingzhu."

The plot of this TV series quickly screened the network and won the praise of millions of netizens. Many netizens are curious: Who is Meng Yutong? What strength does a 22-year-old girl have that can make Dong Mingzhu, the boss of a billion-dollar enterprise, focus on training?

The fate of Meng Yutong and Dong Mingzhu began with a reality show in the workplace. In early 2021, Dong Mingzhu joined a reality show in the workplace, and Meng Yutong was one of the six newcomers in the workplace. In the end, Meng Yutong stood out among the three candidates with excellent comprehensive quality and professional ability, and got the offer from Dong Mingzhu.

For the recent popularity and the attention of netizens, Meng Yutong responded through Weibo on the afternoon of November 11th, and he was very scared. When he met such an opportunity, he could only say that he was very lucky. "I am just an ordinary girl and a migrant worker, and I know that I have many shortcomings. Thank you very much for giving me pertinent opinions and suggestions."

Meng Yutong himself is very low-key. He doesn’t want to be interviewed by the media at present, but just wants to do the current thing well. As a graduate of Zhejiang University, what are the stories of Meng Yutong’s college life? Qianjiang evening news Hour reporter connected several of her classmates and teachers. In their impression, Meng Yutong’s energy seems to be always so vigorous that he can shine whenever and wherever.

How did she get Dong Mingzhu’s offer?

"Harder than others, very active personality, strong learning response ability"

Meng Yutong is a native of Shijiazhuang, Hebei Province. She just graduated from Zhejiang University in June this year, majoring in foreign languages. She was famous when she first entered the university, and once appeared in the program "One Stop to the End" in her sophomore year.

In the reality show "We Beginners in the Workplace", Dong Mingzhu personally went into battle to interview interns. Although Meng Yutong’s major is not right, and she has no particularly brilliant experience, she has done her homework in a down-to-earth manner and expounded her understanding and understanding of marketing during the interview, which made Dong Mingzhu see her efforts and sincerity.

Later, Meng Yutong dared to show herself very much. She compared herself to a "Yuanyang hot pot", with a warm side and a steady and rational side. In order to show his enthusiasm, Meng Yutong performed a women’s group dance on the spot, turning the enterprise interview scene into a 101 draft stage.

This operation successfully attracted Dong Mingzhu’s attention: "This is the kind of person I want, and this is the most valuable." Dong Mingzhu praised this behavior, "The interview is to show yourself. A girl who dares to dance on the occasion of an interview can see her personality very well. "

Dong Mingzhu also gave Meng Yutong a low score, but in fact she did it on purpose. Because I appreciate Meng Yutong, I care more about tempering her and want to see if her inner world is strong enough.

Meng Yutong lived up to expectations, quickly adjusted his mentality, and became more and more brave. In Dong Mingzhu’s words: Meng Yutong is a girl with a strong heart. When she does something, she must do her best, which is very similar to her when she was young.

In the program, Meng Yutong went through all kinds of workplace tests, but she always faced the challenges with positive struggle and finally achieved gorgeous self-transformation.

Meng Yutong’s bright spot was appreciated by Dong Mingzhu: "Your greatest competitiveness is that you can bear hardships more than others, have a very active personality and have a strong learning response ability."

At the end of the program, Dong Mingzhu was even more astounding. She praised Meng Yutong on the spot, which met the standards of future successors of the enterprise and promised to provide them with a fast track to accelerate their growth. "I agree with her quality, and I hope that the future successors of the enterprise can be people like her."

How do Zhejiang University teachers and classmates evaluate it?

"She is very hardworking and energetic, and will make every effort for the goal."

Several of her classmates and teachers also talked about their impressions of Meng Yutong.

Meng Yutong is a member of Zhejiang University Wenqin Dance Company. Xiao Qiu first met Meng Yutong in a line dance class. As the group leader, Meng Yutong led the whole team to compile a set of complicated dances and formations. "Their homework is the most difficult." Xiaoqiu recalled that Meng Yutong later joined the Wenqin Dance Company and boarded various large-scale stages.

Zuo Shiyu, the head of the Wenqin Dance Company at that time, recalled that Meng Yutong was very hard when he entered the dance company. "At that time, she was also in the literature and art department of the student union. She usually had to practice dancing with us. It should be very busy, but she weighed the time very well. Not only did she not delay the working hours of either party, but she also completed every task very well." Zuo Shiyu said, "She really loves dancing."

One thing impressed Zuo Shiyu deeply. During the National Day training, the instructor hoped that the dance troupe would send some tweets and videos. As a result, Meng Yutong was responsible for shooting and editing. "I feel that her energy is particularly strong and she feels like a flower."

"She is the kind of girl who is good enough to shine everywhere." The ball said, because he can dance again and get good grades, the ball once thought that such students might be a little arrogant and inaccessible. However, the ball really became familiar with Meng Yutong, only to find that she was very modest and gentle with her friends, which was completely different from Meng Yutong she had thought.

Xiao Qiu thinks that Meng Yutong is the kind of person who is extremely determined, knows what he wants, and will make every effort to achieve his goal. After entering the internship stage, even though he loved dancing so much, Meng Yutong decided to quit the Wenqin Dance Company and devote himself wholeheartedly to the internship.

Meng Yutong had a summer internship in an Internet factory and successfully got an offer. "She also considered studying abroad before, and said it on the show. It is said that she also got an offer." The ball said.

"She deserves to go higher." Guo Hong, a cheerleading teacher of Meng Yutong, said that in the cheerleading intermediate class, all the students who can choose courses are students with a certain dance foundation, and Meng Yutong still undertakes the work of the group leader with the heaviest choreography work. "In the end, the dance presents a Chinese style+flowers, and the overall movements are also very smooth." Guo Hong felt that Meng Yutong, once he promised to complete the task, would be responsible for the end, and he did it beautifully.

"A beautiful and excellent girl like Meng Yutong is certainly not lacking in people around her, but she thinks very clearly and knows what she wants and doesn’t want, so I think she can go higher." Guo Hong concluded.

Recently, the store’s CRV series promotion of the highest comprehensive discount 50,000, now the store is full of cars, complete colors, sales nationwide, no regional restrictions, complete procedures, can be settled all over the country, the national joint guarantee, provide pick-up service, all procedures go with the car, come to the store to buy a car without any additional conditions, welcome riders to the store to discuss in detail!

Reminder: During the event, call the car purchase hotline to have the opportunity to get a (20,000) decorative spree sponsored by the manufacturer. Considering that foreign customers come to Beijing to buy cars for a long way, (car purchase) can reimburse the one-way journey to Beijing [train tickets, high-speed rail tickets, air tickets (limited to two people) ] Considering that foreign customers are not familiar with Beijing road conditions. There is a free pick-up and drop-off in Beijing, welcome to the store to buy a car.

In terms of the appearance of the new Honda CRV, the new generation CR-V adopts Honda’s latest family-style appearance design. The front face adopts a hexagonal front air intake grille and adds thick chrome-plated decorative strips. The headlights are connected to the chrome-plated strips, and their internal structure has been readjusted and LED light sources have been added. From the side, the black plastic surround under the new car body and the silver anti-friction protection plate under the rear of the car add a touch of off-road temperament to the car. In terms of the appearance of the new Honda CRV, the new car’s taillights adopt a new "L" type design. At the same time, the exhaust layout of two sides has also improved the overall aesthetics. The new car has not changed much in terms of body size. The length, width and height are 4585 * 1855 * 1679mm respectively, and the wheelbase has increased slightly to 2660mm.

Interior: The 2020 new Honda CRV uses a 7-inch touch external screen similar to the suspension design, and the instrument panel also uses the most popular full LCD instrument, providing electric sunroof and panoramic sunroof options according to different configurations. Regardless of the launch time of the 2020 Honda CRV, the 2020 Honda CRV will only launch a 5-seat version in the early stage, and the 2020 Honda CRV Thailand version will be officially launched with a seven-seat layout. At present, it is not ruled out that the Honda CRV will launch a 7-seat model in China in the future.

In terms of power, the new generation CR-V is equipped with a 1.5T engine for the first time, with a maximum power of 142kW and a maximum torque of 243Nm, and is matched with a CVT gearbox and a 6-speed manual gearbox. In addition, the new car will add a hybrid version, equipped with a Honda i-MMD hybrid power system, composed of a 2.0L Atkinson engine, a dual electric motor, an E-CVT gearbox, a PCU power Control Unit and a lithium battery. Among them, the 2.0L engine has a maximum power of 107kW and a peak torque of 175Nm; the motor has a maximum power of 135kW and a peak torque of 315Nm; and the maximum combined power of the two is 158kW.

Our store promises:

1. The maximum discount during the event is 50,000 yuan.

2. The owner himself brings his ID card to the store to fill in the vehicle information. Foreign customers need to contact the sales manager in advance to go through the formalities.

3. The company solemnly promises that during the event, the purchase of any model on sale in the company can enjoy the lowest price in the country, and the price difference will be made up if you buy it.

4. All models on sale in our store are regular new commodity cars. You can enjoy the national joint guarantee three-guarantee policy. And you can get free first warranty and subsequent maintenance in a regular 4S store authorized by any manufacturer in the country.

5. Due to the purchase restriction policy in Beijing, the company is now fully developing the foreign market. The company can reimburse the toll for the successful purchase of cars by foreign friends in Beijing. (Reimburse the one-way fare for two people with valid bills)

　　[New car real shot] When it comes to British cars, what is the first thing we think of? It should not be strong power, nor should it be fashionable appearance, but should be gentle temperament and comfort that can be described as luxury. This Guangzhou Auto Show brought us the top model in the FJ8 series – the 8L Royal Extended Edition.

● The shape…

　　When I first saw the Jaguar XJ8L Royal Extended Edition, I felt that it was not significantly different from the ordinary version of the XJ8, and the shape was almost the same. The design of the front of the car can be called a classic shape of Jaguar cars, and the design of the four-round lights is classical and not cliché. The middle net inherits the mesh middle net of the previous generation XJ8 sports version. The flat and wide front gives the overall feeling that this car has a low center of gravity and looks stable and generous.

　　Turning to the back of the car, we saw the difference between the Jaguar XJ8L Royal Extended Edition and the regular version. The 5216mm body gives the impression that the car is very slender. Of course, the Jaguar XJ8 series models now available in the Chinese market are all long versions.

　　Another difference between the Jaguar XJ8L Royal Extended Edition and other models is that it uses an all-aluminum model, which greatly reduces the weight of the body and also enhances the rigidity of the body. We can most intuitively feel that Jaguar has controlled the weight of such a large body at about 1.6 tons, which is really admirable! However, after a traffic accident, the maintenance cost of the aluminum body is also high.

"The shape of the rear design is a classic beauty that remains unchanged."

　　The temperament of a British car is reflected in every little detail. The Jaguar logo hanging on the side of the body’s cooling gills is exquisitely crafted, but it is slightly awkward to place here.

　　The Jaguar XJ8L Royal Home version uses 20-inch oversized wheels, and the tire model is 255/35 ZR20. Compared with this large wheel, the XJ8 looks very small.

● The interior –

　　Pull the door open, and we won’t associate this environment with a luxury sports car that can generate 300 horsepower, because the interior style of the XJ8 series emphasizes comfort, which also shows that it is not used for drag racing.

　　Selected precious walnut, elm, by experienced, skilled British technicians hand-polished, flawless high-grade calfskin by skilled artisans hand-cut, sewn.

　　Sitting in the carriage of the Jaguar XJ8L Royal Extended Edition, you will obviously feel the same warmth as returning home. The hour clock will tell you the time, the system will guide you, and the feel of mahogany and leather is everywhere… Maybe this is the luxury that the British pursue.

The former male god of Hong Kong circle, Edison Chen, is also the dream lover of countless female fans. Unfortunately, the exposure of pornographic photos that year ruined his star and quit the entertainment industry. And Chen Xiaochun publicly criticized Edison Chen because of the incident, so the two people who had a good relationship fell out and became passers-by without intersection.

Later, Chen Guanxi and Qin Shupei got married and had a daughter. Now they live in the United States and have a happy family. Chen Xiaochun, on the other hand, focuses on the mainland, has filmed many plays and variety shows, and his family with Ying Cai’er is also happy and harmonious.

It stands to reason that the two should not have contact again. However, recently, some netizens exposed a video on the Internet, which showed Edison Chen and Xiaochun Chen chatting on the streets of Hong Kong.

It is reported that Chen Xiaochun returned to Hong Kong to film a new drama, while Chen Edison returned with his wife and daughter to visit relatives. They both returned to Hong Kong, and then happened to meet unexpectedly on the street, so there was this scene in the video.

In the video, Chen Xiaochun can be seen wearing a police uniform for filming, while Edison Chen is dressed casually. Instead of snubbing each other because of the past, they smiled and greeted each other, looking very friendly.

This scene surprised and puzzled netizens: Have they let go of their past grievances? Or is it just a surface politeness?

The scene at that time should have been like this: the two of them recognized each other on the streets of Hong Kong, looked at each other for a few seconds, did not choose to pass each other, but walked in front of each other. During this period, complicated thoughts may have surged in each other’s hearts, and some old images flashed in their minds.

Before leaving, Edison Chen put his hand on Chen Xiaochun’s shoulder, as if to show that he did not hold any grudges. And Chen Xiaochun also reached out and patted Chen Edison’s back, as if to show that he did not hold any grudges. The two simply communicated and then walked away.

In this regard, some netizens believe that they have reached this age, and they do not have much hatred for each other, so there is no need to be torn in the past.

However, some netizens feel that they are just polite, they are all old fritters, and they know how to hide their dissatisfaction.

No matter what, they did not snub or resent each other because of their past grievances, but greeted each other in a polite and friendly manner, showing a certain degree of respect and understanding, indicating that they should be relieved of each other.

After all, it had been so long, and the two of them had become more mature and magnanimous as they grew older, and their mentality and realm were different from the impulsive ones in the past. They had become the fathers of their children, had their own family and happiness, and were no longer the young and energetic young men of the past.

Therefore, instead of meeting each other, it is better to smile and eliminate enmity.

Responsible editor:

The wind rises at the end of Qingping, and the waves form in the breeze. In the decades that China’s auto industry has gone through, countless heroic and courageous car brands and products have stood on the top of the tide at the time of acceleration and fission of the times. From Emgrand to M8, Lantu Dreamer, etc., from cars to SUVs, MPVs, etc., all are heroes.

When the heroes of the era of fuel vehicles are over, the era of new energy vehicles has opened up. Some people say that the new era will definitely be an era of great promise, and it will also be an era of heroes. In the Chinese auto market, electric smart products are showing a trend of high-end and personalized upgrades, with new categories and new species emerging in an endless stream.

This market is rich and diverse, but it has the same leading logic, that is, it always revolves around meeting market demand. On August 27, it is a day worth remembering that the first luxury electric off-road brand in China’s automotive history, the Warrior brand, was born. It will inherit the powerful off-road genes of military vehicles and combine the most cutting-edge intelligent technology in the new era to become the most dazzling pearl.

The birth of the Warrior brand is a natural historical inevitability. On the one hand, the combination of electrification technology, intelligent technology and off-road brings new technical advantages and driving experience; on the other hand, domestic and foreign car companies have laid out the electric off-road market. Although the electric off-road market has great potential and many people have laid out, the flag bearers are temporarily absent.

Until the appearance of the Warrior brand, "let customers have no difficult road, no place that cannot be reached", behind the company’s chairperson and party secretary Zhu Yanfeng’s powerful voice, is the strong confidence brought by the hard-core genes of military off-road, which is the strong confidence of the Warrior brand to continuously explore and challenge itself.

A great opening

Looking back on the past, Shaohua admires. From the first fully autonomous military vehicle to the first brand of Chinese military vehicles, the ambition of the road is as real as iron, and now we are making progress from scratch, and the pace of the exploration of the warrior brand has never stopped. Today, with the completion of technology, the warrior brand will carry a new mission and drive into the infinite yearning for a better life.

The strong are not born strong, but have been continuously polished in countless years of burning passion, and have grown into the appearance of the strong. In order to help realize the dream of an automobile power, the company has deeply implemented the "Dongfang Fengqi" plan and the technological "leap" action. The launch of the luxury electric off-road brand Warrior is an important chapter of the "Dongfang Fengqi" plan and an important connotation of the technological "leap" action.

Difficulties and hardships, Yu Rucheng. Intelligent technology empowers powerful all-terrain performance and greatly reduces the threshold for off-road. The Warrior brand is determined to write the accumulation of glory and the development of the times. At the same time, the Warrior intelligent off-road architecture M TECH is the world’s first, leading the trend of China’s luxury electric off-road technology with super platform, super power and super off-road.

For a long time, it has been a company with a strong technical atmosphere. From commercial vehicles, passenger cars to high-end new energy, it is precisely because of its fruitful achievements in the field of power and technology that these sectors have gained a firm foothold in the Chinese auto market, and also reflect the true strength and level of Chinese manufacturing.

As a pioneer of Chinese luxury electric off-road brands, the intelligent off-road architecture of the Warrior brand, M TECH, is a world-class intelligent off-road vehicle architecture with global expansion, extreme evolution, and excellent performance. It is also the first comprehensive technical solution for exclusive luxury electric off-road in China.

It adopts a domain-controlled centralized electronic and electrical architecture that supports 5G communication, Gigabit Ethernet and other technologies, and has the most comprehensive electronic-controlled intelligent chassis system. It adopts reliable durability development with military-grade strength, and an all-round multi-dimensional test and verification system. The powerful strength of the M TECH architecture will explore a new dream highland for the Warrior brand and for Chinese automobiles in the fission of the times.

M TECH architecture fills the gap in China’s luxury electric off-road technology, and builds an industry-leading hardcore technology cluster in the three fields of platform, power, and off-road, including: Warrior skateboard off-road platform MORA, Warrior power MEGA POWER, and Warrior off-road all-terrain intelligent solution M ATS.

Warrior skateboard platform MORA is China’s first electric off-road skateboard platform; Warrior power MEGA POWER uses front and rear four motor drive, is China’s first power platform with more than 1000 horsepower, adopts the world’s first two-speed transmission with integrated differential lock, wheel torque exceeds 16,000 Nm, and zero acceleration takes only 4.2 seconds.

The MATS off-road all-terrain intelligent solution can intelligently select the most ideal off-road mode according to different environments, which can realize "crab mode". In addition, the MATS M-Terrain is also innovatively equipped with intelligent technologies such as the Oriental Eagle Eye intelligent drone system, intelligent security system and L3 intelligent driver assistance system to further enhance the intelligent off-road experience.

The outstanding technological innovation and technological excellence created by the perseverance of R & D have helped the Warrior brand reach the highest peak that its own brand can reach. "After 6 years, we have actively applied the most advanced results with the spirit of geek, and are committed to bringing customers an unimaginable off-road experience."

Such an opening has ignited the "high-end" and "globalization" of Chinese electric off-road brands. The Warrior brand has seized the lead in the field of luxury electric off-road in China’s new energy field and fought with EVs on the other side of the Pacific Ocean. This is the luck of the Chinese auto market and the luck of Chinese brands.

In the new era and new pattern, China needs a luxury electric off-road brand of its own. As a new force of Chinese luxury electric off-road brands in the world’s automotive landscape, the Warrior brand has created a splendid era belonging to China’s manufacturing industry, and will surely lead Chinese brands to continue to rise.

A brand new era

As the electrification surges forward, the off-road culture is also opening in blood and new life. And the new power of the off-road industry will usher in a new founder. In the name of the warrior, it officially kicked off. Create the oriental off-road culture, create a luxury electric off-road benchmark, create a super warrior in the sense of the new era, and open up a new blue ocean.

The core of today’s car market competition is a comprehensive game of soft and hard power such as technical system capabilities, product innovation capabilities, and trend insight and judgment. Based on the M TECH architecture, drawing inspiration from the "Oriental Lion Dance" and interpreting the "Hero Soul" design concept, the two concept cars of the Hero M-Terrain and M-Terrain S completed their world premiere.

The confidence of the warrior comes not only from the control of its own key core technologies, but also from the confidence in Chinese culture. The Warrior M-Terrain series combines the momentum, demeanor, majesty and technology of the Oriental Lion Awakening with original design to create a super warrior and pay tribute to the heroic heroes of the era.

The Warrior brand will be launched into the market from 2023, orderly creating unique luxury electric off-road products such as cutting-edge pioneers, heavy fortresses, and off-road light rides. These products, which carry the most advanced technology of the Warrior brand, have the confidence and strength to compete with the world’s auto giants.

The wheels of the era are rolling forward, and only those who can seize the opportunity can grasp the future market while competing for new products and new technological strength. "The wind is blowing and the clouds are flying. Weijia is returning to its hometown. Ande’s warriors guard the four sides!" Those pioneers of the era who aspire to the four sides finally find their place here.

The center of automobile manufacturing shifted from Europe to the United States at the turn of the 1900s. In the 1980s and 1990s, Japan and South Korea rose rapidly, but Europe rose again in the early 2000s. From safety innovations in Europe to mass production in the United States to lean manufacturing in Japan, each continent added its own distinctiveness in the process.

Ten years ago, China’s pioneers of the times chose to be their driving force. They pursued avant-garde, individuality, and the freshness of advanced technology. Ten years later, with technological change and social progress, pioneers of the times emerged in various fields. They aspire to a higher quality of life and pursue self-realization.

Without a doubt, long-distance crossing and off-road exploration have become the new favorites of the new generation of consumers, and electric off-road makes outdoor lifestyles richer and more diverse, while Warrior electric off-road can meet the various needs of users in more extreme off-road scenarios. The appearance of the Warrior brand has ended the limitations of the "traditional off-road era" and opened a new story of the luxury electric off-road era.

In the face of a new market segment, the company’s accurate market awareness, strong technical accumulation, heavy brand precipitation and institutional renewal have promoted the product confidence, technical confidence, brand confidence and value confidence of the Warrior brand. The connotation of off-road has changed because of the Warrior, opening a new chapter.

Ever since the birth of the automobile, changes have never stopped. In the great changes unseen in a century, the brave have chased after the light. Condensing the essence of the "14th Five-Year Plan" and representing a comprehensive exploration in the field of cutting-edge technology, the Warrior brand has led the development of China’s luxury electric off-road as a pioneer, providing users with a world-class oriental off-road experience.

Enhancing senior-friendly transportation services

In order to further strengthen and improve the elderly travel services and continuously meet the elderly barrier-free travel service needs, the work plan proposes:

Expand the coverage of "one-click ride-hailing" services for taxis and online ride-hailing;

Build 1,000 new public bus and tram lines in the city that respect the old and love the old;

Promote the renovation of barrier-free facilities and equipment for urban passenger transportation.

Speed up the promotion and application of low-floor and low-entrance urban public buses and trams;

Launch the urban rail transit "love reservation" ride service, and provide reservation services for the elderly, disabled and other passengers through WeChat official account, Mini Program and other channels.

Promote new business platforms such as online car-hailing to reduce excessive commissions

In order to strengthen the protection of the rights and interests of employees in new transportation formats and create a good employment environment, the work plan proposes:

Promote major online car-hailing and road freight platform companies to strengthen communication and negotiation with employee representatives, industry associations, etc., to ensure reasonable labor compensation levels for employees.

Promote major online car-hailing and road freight platform companies to reduce the platform’s excessive percentage or membership fee cap, and publicly release it to the public.

The main line bridge of Shijialiang Interchange on the Yuwu Expressway is about to start to be erected. Reporter, all difficulties

This year, the road general freight driver qualification certificate can be directly applied for

In order to promote the direct application of road freight drivers’ qualification certificates and further reduce the burden on freight drivers, the work plan proposes:

Advance the reform of road freight driver qualification management, and cancel the road freight driver qualification certificate examination.

Drivers who apply to engage in road general freight operations shall directly apply for a road general freight driver qualification certificate from the transportation authority with the corresponding motor vehicle driver’s license obtained.

　　Beijing, June 23 (Xinhua) Comprehensive news, since the 23rd, scores of college entrance examinations in many provinces have been announced one after another. Come and see, what is the score line of your province.

　　Jilin:

　　Key undergraduate courses (the first batch): 485 points for literature and history, 463 points for science, engineering, agriculture and medicine.

　　First, the minimum control score line for each batch of undergraduate admission

　　(1) Literature and history

　　1. Key undergraduate courses (the first batch)

　　The minimum control score is 485 points.

　　2. Ordinary undergraduate courses (second batch)

　　The minimum control score is 341 points.

　　(2) Science, engineering, agriculture and medicine

　　1. Key undergraduate courses (the first batch)

　　The minimum control score is 463.

　　2. Ordinary undergraduate courses (second batch)

　　The minimum control score is 292 points.

　　Ningxia:

　　A liberal arts 488 points, a science 397 points.

　　First, literature and history

　　(including national special plans, university special plans, local special plans and military and public security colleges or majors)

　　The admission control score of the first batch of undergraduate colleges is 488 points.

　　The admission control score of the second batch of undergraduate colleges is 421 points.

　　Higher vocational (junior college) admission control score 150 points

　　Second, science and engineering

　　(including national special plans, university special plans, local special plans and military and public security colleges or majors)

　　The admission control score of the first batch of undergraduate colleges is 397.

　　The admission control score of the second batch of undergraduate colleges is 340 points.

　　Higher vocational (junior college) admission control score 150 points

　　Jiangxi:

　　533 points for literature and history and 518 points for science and engineering.

　　In 2023, Jiangxi gaozhao admission score line was released authoritatively.

　　The first batch of undergraduate students scored 533 points in literature and history and 518 points in science and engineering;

　　The second batch of undergraduate courses scored 472 points in literature and history and 445 points in science and engineering;

　　Higher vocational colleges (specialties) in literature, history and science and engineering: 200 points;

　　Undergraduate course of arts and sciences for students from three schools: 497 points;

　　Students from three schools in higher vocational colleges of arts and sciences (junior college): 200 points.

　　Yunnan:

　　530 points for liberal arts and 485 points for science.

　　At 11: 00 a.m. on June 23rd, Yunnan Provincial Admissions Examination Institute announced the minimum control score line for the enrollment of colleges and universities in Yunnan Province in 2023, as follows:

　　A literature and history 530, science and engineering 485;

　　Two books of literature and history 465, science and engineering 405;

　　College literature and history 200, science and engineering 200.

　　There are 350 undergraduate courses in arts and literature, 200 junior college courses, 305 undergraduate courses in arts and science and 200 junior college courses.

　　There are 400 undergraduate sports majors, 200 junior college students, 340 undergraduate sports majors and 200 junior college students.

　　Shanghai:

　　Undergraduate admission control score 405 points

　　In 2023, the admission control scores of each batch of undergraduate students enrolled in autumn in Shanghai colleges and universities were approved and announced as follows:

　　(Note: The full score of undergraduate college entrance examination in Shanghai is 660)

　　Inner Mongolia:

　　A batch of 468 points for liberal arts undergraduates and 434 points for science undergraduates.

　　The minimum admission control score line for the general college entrance examination in Inner Mongolia in 2023 was reviewed and approved by the Inner Mongolia Autonomous Region Admissions Examination Committee at its plenary meeting on June 23rd, and is hereby announced as follows:

　　Sichuan:

　　The first batch of 527 points for liberal arts undergraduates and 520 points for science undergraduates.

　　After deliberation and approval by the Sichuan Higher Education Admissions Examination Committee, the admission control scores of each batch of general college entrance examination in Sichuan Province in 2023 have been delineated. It is hereby announced as follows:

　　General class admission control scores for each batch.

　　First, liberal arts

　　The first batch of undergraduate courses: 527 points; The second batch of undergraduate courses: 458 points; Specialist approval: 150 points.

　　Second, science

　　The first batch of undergraduate courses: 520 points; The second batch of undergraduate courses: 433 points; Specialist approval: 150 points.

　　▲ The admission control score line of the cultural examination for art and sports majors is published separately.

After the production and sales exceed 30 million vehicles and the export ranks first in the world, the next development of China’s automobile industry needs to be optimistic and rational.

In terms of scale, according to the data of China Automobile Industry Association, in 2023, the production and sales of automobiles in China were 30.161 million and 30.094 million respectively.A record high. Cui Dongshu, secretary-general of the Association, issued a document saying that in 2023, China’s automobile production and sales scale has occupied 33% of the world automobile market share, and in the future, China’s automobile production and sales share will exceed 40% and move towards 50%.

The data shows that in 2023, the overall income of China’s automobile industry exceeded 10 trillion yuan, and the profit reached.508.6 billion yuan, the profit growth rate is lower than the income growth rate. In addition, the profit rate of the automobile industry is 5.0%, which is lower than the average profit rate of the whole industrial enterprise of 5.8%.In the past decade, the profit rate of China’s automobile industry has shown a downward trend, and this figure will reach 8.7% in 2015.

Cui Dongshu pointed out that the recent decline in profits of the automobile industry is still relatively large, and automobile companies are facing greater profit pressure. The production and sales of the automobile industry are good at a high base. However, as the source of profits mainly depends on exports and high-end luxury models, most other enterprises have experienced a sharp decline, and some enterprises have increased their survival pressure.

Under the transformation of new energy, the automobile industry is currently in a situation where fuel vehicles are profitable but shrinking rapidly, and new energy vehicles are growing at a high speed but losing a lot.

Yang Jing, director of Fitch Ratings Asia-Pacific Enterprise Rating, told Interface News that the decline in profits of the automobile industry was affected by factors such as the shortage of supply chains of previous joint venture brands, the increase in short-term costs, and the decline in sales of fuel vehicles. Although Chinese independent brands have made up the market share of joint venture brands with new energy vehicles, their profitability is still weak.

In addition, from the perspective of scale effect, BYD and other head companies have a large market share, but the market share of other brands is still small. "If the sales scale of new energy brands does not reach a certain level, it is difficult to significantly improve profit margins just by reducing costs and increasing efficiency."

Yang Jing believes that at present, it is difficult for the profit rate of the automobile industry to return to its original level in a short period of time, and the industry as a whole may show a downward trend in the medium and long term. In the future, it is necessary to pay attention to the decline of battery costs and intelligent profitability.

At the same time, Cui Dongshu pointed out that going to sea will be the next explosion point of China’s automobile industry in the next decade.

Cui Dongshu said that China’s automobile export market has shown strong growth in the past three years, and the growth rate of China’s automobile export will remain at 56% in 2023. From the perspective of export amount, in 2023, automobile exports reached 101.6 billion US dollars, with a growth rate of 69%, and the average price of bicycles also increased from 18,000 US dollars to 19,000 US dollars.

According to the full-caliber data of the Association, the overseas sales of China automobile manufacturers such as SAIC passenger cars and Chery have reached more than half of the sales of enterprises, and BYD’s export sales have also jumped by 334%.

However, it is worth noting that Fu Bingfeng, executive vice president and secretary general of China Automobile Industry Association, said in an interview that the number of automobile exports of a country is counted according to the principle of territoriality, which also includes the number of automobiles produced locally by foreign brands and then exported, so the number of automobile exports cannot be simply used as a criterion.

For automobile export, the export of automobile products is in the primary stage, followed by building factories overseas to produce automobiles. Most automobile manufacturers such as Japan and Germany adopt this model (not included in the statistics of export volume). Cui Dongshu pointed out in the article that Japanese automobile exports are weaker than overseas production scale. In 2022, Japanese automobile production at home and abroad accounted for 69%, and major automobile manufacturers accounted for more than 70% overseas.

In the past two years, BYD, Changan, SAIC, Great Wall Motor, Chery and many other American automakers have begun to invest and build factories in South China and Southeast Asia, which will have great potential in export and overseas production in the future.

Xinhua News Agency, Beijing, August 6th Topic: Keeping pace with the changes of people’s nightlife —— Investigation on the development of "night economy"

Xinhua News Agency reporters Zhou Wenlin, Zhao Wenjun, Wang Pan and Ji Xiaobo.

In the hot summer, the night is thick, from the cinema to the gym, from the bookstore to the bar … This summer, "night economy" has become a "hot word".

Nightlife reflects the changes of the times and highlights people’s new needs for a better life. The reporter’s investigation found that expanding night consumption by means of reform and exerting strength from supply-side structural reform will fully release the vitality of "night economy" and create a healthy, fashionable and beautiful nightlife.

The new nightlife of the people is rising with the new consumption demand.

Nightlife is a mirror for observing social changes.

In 1984, the night market spontaneously appeared on the West Lake Road in Guangzhou. Some courageous people set up stalls in the night market, selling clothes and snacks, and their popularity is growing. This is the first night market in Guangzhou.

Zhao Yuanzheng, the chairman of Guangzhou Cultural Investment Co., Ltd., recalled that the first phase of the night market in China appeared in the early 1990s, with the main feature of extending business hours.

"From 1995 to 2007, it was the second stage of night market development, characterized by the localization and scale of bars, KTV and dance halls." Zhao Yuanzheng said that such areas as Beijing’s Houhai, Gongti North Road, Yansha Business District and Chaowai Street have successively formed bar gathering areas.

Since 2007, the night market has entered the third stage. Night market products began to be intensively managed, and the rise of "night economy" showed new characteristics.

China’s "night economy" has developed from an early night market stall to a diversified night consumption market, covering "food, travel, shopping, entertainment, sports, exhibitions and performances", and the main consumption force, consumption types and consumption expectations have changed greatly.

The ever-increasing comprehensive national strength and people’s living standards are the background of the rise of "night economy". The three stages of "night economy" development are also consistent with the economic development track of China since the reform and opening up.

Standing on the threshold of building a well-off society in an all-round way, the flourishing nightlife is a mirror, reflecting the continuous improvement of the quality of life of China people.

Nowadays, the "post-80s", "post-90s" and "post-00s" who grew up with the reform and opening up are enjoying life in a new way different from their parents. "The consumption upgrade has even entered the aesthetic level, and people are more pursuing consumption that can obtain aesthetic satisfaction and emotional resonance." Fei Yong, co-dean of the Lifestyle Research Institute of Jinan University, thinks.

According to the "Life List" market survey sponsored by the Lifestyle Research Institute, 80.6% of the respondents believe that the main demand for night life and consumption is to release pressure; 59.9% of the respondents believe that the most frequent emotion at night is "empty yourself, no need to think", and the psychological need for decompression in nightlife is quite obvious; The stay time of night consumption is mainly 3 to 4 hours.

The prosperity of "night economy" contains strong endogenous power of China economy.

Behind the prosperity of "night economy" is the continuous extension of people’s consumption space and time-

"China is the busiest economy in the world and needs a nightlife that matches it." Luo Jianji, managing director of Guangzhou Modern Department Store Co., Ltd. said.

In the western city of Urumqi, the Grand Bazaar Night Market is a popular "Midnight Food Store" with an average daily passenger flow of over 100,000. People eat at the same table, and the children play around, full of happiness, acquisition and security.

In the central city of Changsha, a online celebrity restaurant specializing in crayfish has more than 7,000 tables a day, and customers are still seated at 11 o’clock in the evening. At the 24-hour unattended convenience store in Changsha, customers can heat their own lunches and brew coffee and instant noodles, and the sales at night account for 30%.

According to the data of UnionPay Business, the "post-80s" tourists spend the most at night, accounting for more than 40% of all tourists.

He Jianmin, director of the Cultural Tourism Exhibition Research Center of the Business School of Shanghai University of Finance and Economics, believes that the vigorous development of today’s "night economy" is the result of the continuous improvement of people’s leisure consumption level, seeking new consumption highlights and extending consumption space and time.

Behind the prosperity of the "night economy" is the continuous release of vitality and motivation from structural reforms on the supply side.

In Guangzhou, South Guangdong, the night tour of the Pearl River is a traditional tourism project. Today’s Pearl River Night Tour Red Boat is a modern water mobile theater, which performs Cantonese Opera, the representative of Lingnan culture, every night. Chen Jinhui, the chairman of Guangzhou Chenggang Tourism Development Co., Ltd., said that since its premiere in March 2016, it has staged more than 1,000 performances, and its operating income last year exceeded 10 million yuan.

Xi ‘an Datang City Pedestrian Street, at night, the imitation Tang building with red walls and yellow tiles was lit by Chinese lanterns, and the crowd jostled. Gu Yuying, deputy director of Xi ‘an Qujiang New District Management Committee, said that during the Spring Festival this year, the major scenic spots in Qujiang New District where Datang City that Never Sleeps received more than 30 million people and tourists, and the comprehensive tourism income was about 10.6 billion yuan. The average occupancy rate of hotels in the jurisdiction exceeded 75%.

Since May this year, the business hours of Beijing Wukesong Huaxi Business Circle have been extended from 10: 00 pm to 12: 00 pm, with a monthly flow of water increasing by 30% and passenger flow increasing by 40%.

Behind the prosperity of the "night economy" is a vivid example of China’s economy accelerating the transformation of old and new kinetic energy-

"Pearl River Pagoda" is the bar street of "online celebrity" in Guangzhou. "You can sell 2 tons of beer a day." Luo Zhijun, chairman of Guangzhou Pagoda Investment Management Co., Ltd., introduced that the bar street built by using the old factory building in the original site of Zhujiang Beer integrates production, consumption, cultural performances and art exhibitions. Because of the popularity, Guangzhou public transport has set up a special stop in Pazhang.

Zhou Tianyong, director of the Center for Strategic and Policy Studies in China, Dongbei University of Finance and Economics, believes that the "night economy" is connected with the consumption end and the production end, which has effectively promoted the transformation of old and new kinetic energy.

Aiming at the better life of the people, expanding consumption and meeting demand by means of reform

"Night economy" has become an important indicator to measure the quality of life, consumption level, openness, activity, soft investment environment and the vitality of economic and cultural development in cities. How does the "night economy" aim at the needs of the people and release more vitality?

To meet the needs of the people for a better life, a series of reform measures to promote consumption are being launched-

To further expand consumption, we must first let the people "have money to spend." This year, China’s nearly 2 trillion yuan tax reduction and fee reduction policy is accelerating. In the first half of this year, the per capita tax reduction of individual tax reform was 1,340.5 yuan, and a total of 115 million people no longer had to pay personal income tax on wage income. Under the influence of multiple factors such as tax reduction and fee reduction, in the first half of this year, the per capita disposable income of the national residents actually increased by 6.5% after deducting the price factor, and the income growth of residents was faster than the economic growth rate.

In January this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and other 10 departments jointly issued a document, and issued 24 specific measures to promote consumption, in line with the general trend of household consumption upgrading.

In July this year, the State Council agreed to establish and improve the inter-ministerial joint meeting system to promote consumption, and to coordinate and promote the expansion and upgrading of household consumption.

Xu Guangjian, a professor at the School of Public Administration of Renmin University of China, said that compared with the consumption rate of developed countries in Europe and America, which is as high as 80% to 90%, China’s final consumption accounts for about 60% of GDP, and there is still much room for improvement in consumption growth.

Recently, the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference proposed to use reform methods to expand consumption.

Guang Xu Jian said that the development of "night economy" will become an important force to promote consumption. On the one hand, people’s "money bags" will be inflated and their consumption will "run"; on the other hand, enterprises in the "night economy" will be given tax support, employment support and business place support.

If the "night economy" is to be dynamic, it is necessary to keep up with the pace of people’s nightlife-

From eating, drinking and shopping, to innovating lifestyles and pursuing the beauty of life, the needs of the people force enterprises to make efforts from supply-side structural reforms and innovate the supply of products and services.

"The Pearl River Night Tour, the Little Man’s Waist and the Chimelong Circus are known as the’ old three kinds’ of night tours in Guangzhou, but apart from watching animals, the cultural atmosphere is not enough, so it is necessary to make up for the cultural shortcomings of Guangzhou nightlife." Yin Zhixin, director of the Service Department of Guangzhou Development and Reform Commission, said that it is necessary to develop a "night economy" with healthy content, positive image, standardized service, rich formats and diverse audiences.

The "night economy" needs a good development environment and needs the joint efforts of the government and the market to create-

In the investigation, the reporter found that the "night economy" industry is still short of leading benchmark brands, and businesses are quickly eliminated when they open stores, and the phenomenon of homogenization and clustering is serious.

"There is an economy where there is consumption. It is necessary to develop the’ night economy’ around the people and improve the convenience of nightlife consumption." Zhou Tianyong said.

"The law can be done without prohibition. The government supports the development of the’ night economy’, and it is necessary to let it live and manage it well." Zhou Tianyong pointed out that urban management departments should help enterprises solve problems such as noise, sewage discharge and garbage sorting instead of banning them and imposing fines.

To develop the "night economy", relevant departments are further emancipating their minds and upgrading their urban governance capabilities. Shanghai has established a system of "night warden" and "nightlife CEO". Jinan issued "Ten Articles at Night": adjusting the road sprinkling and scouring mode, strengthening manual cleaning, and strengthening the management of domestic waste collection and operation industry. Some cities have extended the running hours of subways, increased the operation of late-night buses, and innovated the management of noise and pollution in night markets …

To develop the night economy, we should not forget the countryside and small towns.

In Ningxia, which is located in the northwest, about 96% of towns and villages have built farmers’ sports and fitness venues. The popularity of various cultural and sports activities such as square dance and Tai Ji Chuan has triggered a mass fitness craze and lit up the nightlife in the village.

"You can’t just play small mahjong at night, but fully mobilize the amateur culture and sports life of the rural people." Zhou Tianyong said that rural nightlife should be adapted to local conditions, reflect rural characteristics, fully tap folk skills and intangible culture, and realize the inheritance and protection of traditional culture.

Zhou Tianyong said that there are close industrial, economic, social, spatial and cultural ties between cities, towns and villages. Lighting up rural nightlife will effectively promote the development of rural leisure tourism and other industries, broaden the channels for farmers to increase their income, and fully stimulate the entrepreneurial enthusiasm of farmers and the vitality of rural elements to create wealth. (Participating in writing: Deng Ruixuan, Chen Aiping, Fu Guangyu)