Introduction of Volvo Car Company
“Cars are driven by people. Therefore, the guiding principle of everything we do must be-safety.. "
—— Arthur Bilir and Gustav Larson.
The name Volvo () is Latin, which means "rolling forward". It was the brand name of a ball bearing before it was used in the first Volvo V4 on April 14th, 1927. The nameplate of Volvo car is a symbol of steel-a circle (iron mark) with an oblique arrow. The design idea of this logo originated from the Swedish steel industry which is famous for its durability. Since then, this steel symbol has become the representative of Volvo all over the world. For Volvo, this modern corporate brand logo also represents Volvo’s commitment to customers in terms of safety, quality and design.
Founded in 1927, Volvo Car Company is headquartered in Gothenburg, Sweden and has more than 24,000 employees all over the world. At present, there are about 6 million Volvo car owners in the world. Volvo Car Company’s main production plants are located in Sweden and Belgium, and it has set up sales and service networks in more than 100 countries around the world, with more than 2,400 exhibition halls.
The company’s goals
Become the most successful luxury car brand in the world.
Leading safety, high quality, fashionable and luxurious design, extreme driving experience and excellent environmental protection features make Volvo Cars maintain its distinctive brand characteristics in the luxury car field, which is favored and recognized by consumers.
Brand promise of the company.
We design cars to make life better.
Excellent safety is the leading edge of Volvo cars.
All luxury brands have some leading edge-our advantage is safety, which is also one of the core values of Volvo cars. We have the most powerful equipment and personnel to ensure our commitment to safety. Volvo Car Safety Center is one of the most advanced car crash test centers in the world. Since its establishment in 2000, it has conducted more than 2,000 crash tests. We believe that knowledge can save lives. Therefore, the accident research group of Volvo Car Company has been investigating more than 36,000 accidents for 35 years, transforming the first-hand investigation data into new research results and applying them to the development and improvement of vehicle models. Recently, Volvo Car Company has also developed a series of innovative active safety technologies. Such as Collision Warning with Auto Brake system, City Safety system, Driver Alert Control system, Lane Departure Warning system, Distance Alert system, drunk driving lockout system, etc. Our research and development in automobile safety has long gone beyond simple crash tests and ratings, but is sincere care for people, life and well-being.
The uniqueness of Volvo cars
Luxurious and fashionable Scandinavian design
For luxury car customers, styling design is particularly important. We believe in the perfect combination of form and function, and believe in the power of beauty. Our design is always bright, novel and sometimes a little playful. Our design is inspired by nature. The four distinct seasons in Scandinavia give us the enlightenment of light and color. The climate in these seasons requires that our cars must be strong and practical.
going green and environmental protection
Being a luxury brand means being responsible for the environment. We regarded environmental protection as one of our core values as early as 1972, and have kept this promise ever since. This commitment goes far beyond controlling automobile emissions. The scheme we provide is the most effective for environmental protection, not for environmental testing. We strive to achieve a diversified energy transportation and solve complex climate problems through the interaction of several energy-efficient schemes. We strive to improve energy efficiency and reduce carbon dioxide emissions. Through the unique internal air quality system (IAQS) of Volvo Cars, we also provide a clean and healthy interior environment for every passenger in the car. We use recycled materials to minimize energy consumption in the production process, and set a goal to maximize the recycling rate. According to the weight, 85% parts of a Volvo car can be recycled. Volvo Car Company has also actively carried out a number of environmental protection projects, including awarding "Volvo Environmental Award" to those who have made outstanding contributions to environmental protection, and cooperating with the United Nations Environment Programme to carry out "Volvo Adventure" environmental protection competitions in primary and secondary schools around the world.
At the 62nd Frankfurt Motor Show, Volvo Car Company showed the Volvo C30 charging concept car, a plug-in hybrid vehicle with a single wheel motor. The battery can be charged by an ordinary power socket, and it can travel about 100 kilometers on a single charge. Volvo charging concept car truly embodies the significance of environmental protection as the core value of the company.
Our success.
Excellent quality
Our products have always been known for their durability, but excellent quality is more important and closely related to all our work. This is not only reflected in the manufacture and appearance of products, but also in our choice of materials and the way of manufacturing cars. At the same time, our leading position in safety has directly improved our quality level. In order to let customers enjoy the high quality of luxury cars during the whole period of owning Volvo cars, Volvo Car Company has adopted a set of quality assurance plans. The plan covers the whole value chain from manufacturing, sales to after-sales service.
Distinguished customer experience
We are committed to making our customers feel their own value and uniqueness. They will get intimate service experience in the whole process of sales and vehicle use. We want to make every customer who chooses Volvo feel welcome, respected and considerate. The company has established an investigation system of "giving customers lifelong attention". The company strives to track the information of all customers after buying a car and understand the satisfaction of each customer.
Extreme driving dynamic experience
Our ultimate dynamic driving experience is based on several main principles: excellent sensitivity, precise control and quick response control. This ensures an unforgettable driving and riding experience. These principles are designed to make drivers confident in handling and passengers feel safe and relaxed, regardless of road and climate conditions.
Our product line
The classic models of Volvo Cars are divided into four series: sedan (S series), commercial station wagon (V series), SUV/ sports and leisure vehicle (XC series) and convertible/coupe (C series). The company’s product strategy is to make many models of cars by using leading technology to meet the needs of different customer groups. S series main products include: S80 luxury car, S60 coupe and S40 car; The main products of V series include: V70 and V50；; The main products of Series C include: C70 roadster and brand-new C30 coupe; The main products of XC series include: XC70, (|) and brand new (|).
Performance in 2007
Volvo Car Company sold 458,323 cars in 2007, an increase of 7.1%. The model with the largest sales volume is XC90, with 79,140 vehicles sold. The sales of the new C30 launched in 2006 increased rapidly, with 46,726 vehicles sold.