The first season broadcast program ＂Singing in the Age of Music＂ was launched： recalling the eventful years and singing the songs of the times.

Lao Ling, what is it?

Singing in Old Age Kazakh grandmothers from Xinjiang are singing on the stage.

Zhou Fang, a 93-year-old professor from Tsinghua, connected with his sisters on the stage.

Old age is the golden age for silver hair to pursue happiness.

It is the dawn time when the sunset continues to shine.

Laoling is them today and us in the future.

　　　　　　 On June 21st, 2020, an exclusive music program for 250 million elderly people, The National Chorus Competition for the Aged will be premiered at 17: 00 every Sunday on CCTV Comprehensive Channel and replayed at 20: 15 on CCTV Social and Legal Channel.

　　　　　　 This season’s music variety show in the field of the elderly, which took two years of careful preparation and was independently produced by Huang Wei, the host of the Central Radio and Television General Station for the first time, received enthusiastic response from the whole society’s elderly chorus groups as soon as it was launched. In the end, 32 choirs appeared on the CCTV stage, and more than 2,000 elderly singers participated in the recording.

In 1965, the premiere of "Singing at an Old Age" and "Long March Songs" sounded the assembly number again.

"Singing in Old Age" 87-year-old Grandma Xie Gongcan showed a group photo of the chorus members of "Long March Songs" and Premier Zhou.

　　　　　　 With the theme of "Remembering the eventful years and singing the songs of the times", "Singing in the Age of Music" leads the audience to appreciate the youth and historical journey of their predecessors through interviews and chorus, and feel their singing from music and spiritual inheritance in moving melodies.

　　　　　　 Aspect 1: "Singing" resounds the great feelings of home and country, and returning to "looking forward" is an extraordinary way.

　　　　　　 "Singing at an Old Age" is not only a grand musical event, but also a recitation of the feelings of home and country. The passionate singing of every old choir expresses the love for the great motherland; Every familiar melody tells the pioneering story of youth and hard work; Every enduring song sings a magnificent and magnificent epic of struggle.

"Singing in Old Age" The Chorus of Chinese Academy of Sciences sang "The Motherland Will Never Forget"

　　　　　　 From the first atomic bomb, the first rocket and the first furnace of molten iron in New China to the first self-trained doctor, "Singing in Old Age" not only activates the dusty melody of the audience with music, but also invites historical witnesses and witnesses to tell the stirring past and indelible memories on the spot.

Li Daoyu, winner of the national honorary title of "Singing at an Old Age" and "Outstanding Contributor to Diplomatic Work", was interviewed.

"Singing in Old Age" Grandma Yu Haiyu, a 100-year-old policeman, was interviewed

Mr. Bin Liu, the leader of the drafting group of "Singing in Old Age" and "Compulsory Education Law", was interviewed.

　　　　　　 Aspect 2: Although Zhu Yan changed her love to be constant, she showed her golden age.

　　　　　　 Singing in Old Age not only tells the story of China’s pioneering, cultivation, construction and innovation of the elderly, but also makes an in-depth discussion on the life of the elderly at present. In the choir, there are Tsinghua female professors who have been in the group for more than 20 years after retirement. Their songs sing the sisterhood of the elderly groups who are dependent on each other and learn from each other. There is an elderly choir from a nursing home in Hebei, with an average age of nearly eighty years, pursuing the beauty and joy of golden time.

　　　　　　 On this stage, we can see the relaxed and free-spirited mentality of the elderly and the wonderful life after retirement, all of which demonstrate the upward, positive and optimistic life concept of the elderly in the new era, and are also the best interpretation of the "golden value of the sunset".

"Singing in the Old Age" 88-year-old Grandma Ren Weiping talked about the old age in the nursing home.

"Singing in Old Age" Friends and relatives cheer for the choir members.

　　　　　　 Aspect 3: the new challenge of the music veteran, gorgeous turn and shine.

　　　　　　 The elderly choirs who participated in "Singing by Lao Ling" have rich performance experience, and some even participated in hundreds of performances, but for these "battle-hardened" singers, "Singing by Lao Ling" is a brand-new artistic challenge. For the first time, I cooperated with the live band, rehearsed the songs re-arranged with the orchestration for the first time, and competed with the top elderly choirs from all over the country for the first time … … These unprecedented challenges make the old people seem to have returned to the era of school, examination and sprint, and rejuvenate their youthful demeanor.

Liu Wen, an 87-year-old criminal police officer, is preparing for his debut.

"Singing in Old Age" 83-year-old grandma Huang Deqiong reappeared tea things, which was performed in Beijing in 1952.

　　　　　　 Despite the difficulties, they are not afraid of difficulties, and show the spiritual outlook of the elderly in China in the new era with performances comparable to those of professional teams; They injected their will to struggle into the stage of "Singing in the Age of Music", which once again proved their responsibility as pioneers and builders of the country; They also use their strength and efforts to show the yearning of the elderly in China for high-quality cultural life. The amazing live performance and deep patriotic spirit also attracted countless admiration from the judges.

　　　　　　 Just as Judge Jia Ding said: The singing skill is not the only thing that touches people’s hearts, but also the old people’s love for music, generate’s happiness in music and their belief that music is the most beautiful companion in life.

On-the-spot comments of Judge Jia Ding on "Singing in Old Age"

　　　　　　 Aspect 4: Warm stationing is guaranteed, and love escorts music dreams.

　　　　　　 Among the choirs participating in the recording, there are descendants of Hainan Qiongya Column, grandmothers from Kazak in Xinjiang, and uncles and aunts of Mongolians who retain the original ecological characteristics of singing and dancing. These choir members from all over the world, the youngest is over 60, and the oldest is 93 years old. In order to effectively do their security work, the program group has arranged exclusive staff and exclusive vehicles for one-stop service from railway stations and airports to hotels and rehearsal fields; Medical staff and ambulances are stationed 24 hours a day; Catering is refined to individuals, and point-to-point special catering is carried out for special people.

　　　　　　 From the dressing room to the entrance, from the center of the stage to the exit, the staff of the column group built a human guardrail to effectively protect the personal safety of each member. Although we are a competition, we are more than love. Everything is only for the perfect presentation of the old people on the stage.

Singing in Old Age Coach Qian Kui and his wife Coach She Shuqin with Alzheimer’s disease.

　　　　　　 Aspect 5: "Old" programs are spread with "new" and promoted by media.

　　　　　　 Although it is a variety show with the elderly as the main audience, neither the production nor the publicity of "Singing in Old Age" strives to integrate into the current trend, so that audiences of all ages can participate and blend in. The program team made great efforts to innovate in new media communication, combined with CCTV to create a new media communication matrix, and promoted the program on platforms such as Tik Tok and WeChat WeChat official account through original short videos and exclusive WeChat applets, so that the program could cover more viewers and further expand the brand influence of the program.

　　　　　　 The original short video takes the content of the program as the core and the life of the elderly as the theme, showing the extraordinary experience and positive, healthy and optimistic attitude towards life of the elderly; The exclusive WeChat applet is rich in functions, providing an efficient interactive experience for the audience, and displaying the information of the participating teams and judges with rich graphic information to let the audience know more behind-the-scenes information. Viewers can also guess the winning team of each program in the exclusive applet and have the opportunity to win prizes. Audience friends who like singing can also upload group chorus videos through small programs, and excellent works will get the opportunity to be displayed in small programs. Novel forms of interactive promotion and communication help more young people to feel the heartfelt singing of the elderly.

Traditional media and new media interact to create a multimedia communication matrix.

　　　　　　 Aspect 6: After serving the elderly for 25 years, Huang Wei is the first producer.

　　　　　　 The producer of the project "Singing in Old Age" is Huang Wei, a senior host of CCTV. During her 33-year hosting career, two-thirds of her time was spent with the elderly. Therefore, it has always been her dream to create an exclusive stage for the elderly, and "Singing in Old Age" finally fulfilled her dream.

　　　　　　 In order to realize this dream, Huang Wei spent countless sleepless nights in the past two years. In order to build this stage for the elderly, she led her friends born in 1980s and 1990s, interviewed more than 3,000 elderly people, and conducted and organized hundreds of research and study planning meetings, in order to produce such a variety show that the elderly are willing to participate and the young people are willing to listen, thus realizing the inheritance of the old and the new.

　　　　　　 The age of music is wonderful and the rhyme is more vivid. "Singing in the Age of Music" provides a stage for the elderly friends who love music, so that they can really sing classics, recall their youth, tell the story of China, celebrate Chinese civilization, and show the positive attitude towards life of the elderly people in the new era! The goal of "Singing in the Age of Music" is to pursue a happy life and create a healthy and optimistic social trend in the loud songs of many people of the age of music.