Online celebrity is punching in, accelerating the ＂gourmet desert＂？
Original Xiao yin yin ke aesthetics
The summer vacation is coming, and the food raiders have swept the major platforms.
However, there are also some "great rewards for food" gradually.
Among them, Hangzhou, as the representative, was awarded the title of "gourmet desert" because of its special dishes with little merit.
Coincidentally, a debate about what is the real "gourmet desert" in China "swept the country"?
Is online celebrity Punching Cards Destroying Chinese Cuisine?
Recalling the past, the streets and alleys were all famous local snacks, and there were no very magical foods.
Chefs can always improve traditional recipes, handle various cuisines, and always find a family that wants to eat and delicious food in the streets and lanes.
Records about food can always capture the audience’s taste and attract people into the local area.
But I don’t know when it started. "What to eat" and "I don’t know" seem to be a curse that keeps circulating.
Online celebrity’s food punch-in places come and go, and the take-out list can’t be found, and even the fly restaurant has been stripped upside down by netizens.
Eating local specialties on the first day and laughing at McDonald’s and KFC on the second and third day has gradually become the standard for tourists.
Even the documentary about food, it seems, does not have the same dimension-breaking influence as China on the Tip of the Tongue.
With Beijing and Hangzhou as the center, no city can escape the trap of "gourmet desert".
Of course, it’s not that they haven’t tried hard, but they just seem to be on the road of "the harder they work, the sadder they get."
Some time ago, Hangzhou officials also proposed to give no more than 1 million subsidies to the units leading the production of hangzhou dishes.
The shock of the amount has caused many netizens’ chins.
Many cities’ cuisines still adhere to the principle of "takenism", and they will do and hold whatever is popular in other cities.
The little red book and Weibo are also frequently screened by dark dishes.
Lotus hot pot and jasmine tea hot pot that I can’t understand …
Fat intestines and Chili ice cream that are uncomfortable. …
There are also all kinds of dark foods that are "blooming and fascinating".
The official assistance and the food Sao operation initiated by many cities in order to attract people have made the discussion of urban food and food desert rise layer by layer.
This makes people wonder: Is there really no food in China on the tip of the tongue?
Why is food "desertified"?
Do people really have no food to eat?
Obviously, it is not.
The food desert is a food shortage, and now the food is getting more and more satisfactory.
People use eight cuisines to summarize the tastes of different regions, and those cities that have not formed local cuisines and accommodate various tastes are naturally crowned as "gourmet deserts".
After all, everyone doesn’t want to go to the food street in any city, and only grilled squid and stinky tofu are found.
Undeniably, fast food culture has had a great impact on food.
With the acceleration of urbanization, a large number of people have poured into the city, and a large number of catering industries have emerged.
Flowing migrant workers, iron fast food.
Most traditional cuisines have the characteristics of high price and long time, and it is only a matter of time for migrant workers to abandon them.
The Chinese fast food industry has experienced explosive growth in recent ten years. The fast food with porridge, rice and noodles as the main food can better satisfy Chinese’s appetite, and Chinese fast food has become the first choice for many couples’ shops and listed companies.
Fast food restaurants such as Lamian Noodles and Shaxian snack are all over the country.
Routine production process, fast food with fast, convenient and low price as its selling point, has become the choice of many busy urbanites.
Because of busy work, people who are willing to spend four or five hours cooking only exist in Little Red Books and Tik Tok. Coping with a meal is everyone’s general mentality.
When there are enough foods to choose from, eating will change from eating or not to being worthwhile.
It can be said that this is a two-way trip for migrant workers and fast food.
Local specialties in developed cities can’t develop either.
Developed cities like Hangzhou and Beijing are not without local dishes.
However, the development of these local dishes is more and more limited because of their own price polarization and poor taste.
Even some so-called century-old shops are dominated by words such as "unpalatable", "too expensive" and "never come again" on the food platform.
The combination of North-South food culture and chefs’ knowledge of various cuisines has put local cuisine in an embarrassing situation.
Local dishes hidden in the streets can’t get out of the streets at all.
It is difficult for people to experience the delicious taste in ancient poems, because they probably don’t know that the local dishes are simplified versions, which are not the most authentic taste at all.
Besides, Chinese’s taste is getting heavier.
Influenced by Sichuan and Hunan, people all over the country are becoming more and more salty and spicy.
The spicy taste of low-cost hot pot can satisfy the taste buds. Will there be many migrant workers willing to spend a lot of money to eat Longjing shrimp quietly?
At the same time, for most people, a major reason for the food desert is that they can’t find the memory of taste buds in other places.
Countless strangers are crowded in a city, and their food requirements may be more critical.
People’s definition of delicious food often comes from the taste they ate when they were growing up.
In this process, they gradually formed an understanding of "local authenticity". Unless it meets this standard, it is not authentic.
Food desert, really can’t be saved?
Who can save the deformed food circle?
Online celebrity cuisine, with its short and dazzling existence, has become a hot topic in people’s mouths.
People are scrambling to taste exotic foods, take photos with their mobile phones and eagerly upload them to social media.
The restaurant environment and the shape of the dishes affect people’s choice of eating.
These online celebrity delicacies, which often have amazing appearance and attractive production process, have aroused widespread concern and sharing.
With its unique appearance and colorful colors, it quickly became popular on the Internet, attracting a large number of diners who pursued novelty and excitement.
However, the popularity of these foods is not based on respect for traditional cooking skills and tastes, but aims at catering to the instantaneous visual impact and taste stimulation of the public.
When a kind of online celebrity cuisine has not had time to take root in the hearts of the public, another novel and attractive cuisine has quietly taken its place.
This rapid upgrading makes the fast-growing and fast-dying food unable to stay in people’s memory for a long time.
Although online celebrity cuisine has brought novelty and excitement to people, it often lacks real quality and depth.
It takes a lot of energy and time to build a gourmet culture.
For Chinese, eating is a kind of life and culture.
Song Saoyu Soup, Dongpo Meat, Puffed Meatballs and West Lake Vinegar Fish, the story of China for thousands of years has been spread behind a dish, and all the feelings of rivers and lakes and human history have been integrated into the dish.
What I ate was not food, but Chinese’s feelings and romance.
The skillful cooking process at the beginning of eat drink man woman captured the hearts of many audiences.
Qing Qing Daily also emphasizes regional culture and gourmet culture through the selection of Jiuchuan.
If diners don’t pay attention to the season and temperature of food, it is not surprising that the chef will spoil it.
Real food should stand the test of time and inherit the essence of culture.
Food must be appreciated by both diners and chefs to produce the most extreme taste.
Food has never been desert, but it is just a heart to eat and dishes that can’t go out.
Author: Law Man & Siming Mountain God
Editor: Ruolin
Original title: "online celebrity is punching in, accelerating the" gourmet desert "? 》
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