For users who often travel with the whole family, they will definitely give priority to seven-seat or large six-seat models, but they often find that the third row of many cars is either too small and impractical, or too expensive. Then, you might as well consider it. It will tell you with facts what is really big six-seat and what is comfortable and equal rights.

　　Yipai eπ 008 is the second model launched after the eπ 007 (sedan). It is positioned as a home intelligent large SUV and has two power forms: pure electric and range extension. The body length is more than 5 meters, the wheelbase is more than 3 meters, and it is a really large six-seat, and the internal space is quite generous. Dongfeng Yipai eπ 008 is expected to sell for between 20-250,000 yuan, and has a quite high quality and price ratio among the same-class models. It is expected to be officially delivered in June.

　　Let’s talk about the size of Dongfeng Yipai e π 008. The length, width and height of the body are: 5002 * 1972 * 1732mm, and the wheelbase is 3025mm. You can buy a large SUV of this size at a price 200,000, which is enough to be exciting. The appearance design of Dongfeng Yipai e π 008 is very atmospheric, and the length of 5 meters is quite impressive from the visual experience.

　　In terms of details, the intelligent starlight grille that supports a variety of welcome rhythm display effects, coupled with the through-through headlights composed of 536 LEDs that echo back and forth, is also full of fashion and technology.

　　From the side, the Yi Pai e π 008 adopts a flat roof design, and the area of the C-pillar small window is also quite large, which brings a longer visual length and also gives more vision to the third row, which does not make people feel depressed. The design of the lower waist line adds a little sense of agility to the side of the body, and at the same time, the chrome decorative strips running through the front and rear enhance more luxury. The Yi Pai e π 008 also uses hidden door handles, which makes the body feel stronger and reduces some wind resistance. The wind resistance coefficient of the whole vehicle is 0.268Cd.

　　The EPI 008 uses 21-inch low-drag wheels, which are matched with Continental low-roll-resistance silent tires, with a tire size of 265/45 R21. These four tires alone are worth a lot of money, and it does not cost money. It does greatly improve the comfort and silence of the whole vehicle.

　　The D-pillar side window is equipped with an LED indicator light to display the battery level when charging.

　　The tail design of the Yi Pai e π 008 is relatively full, and the decorative lines picked on both sides of the bumper add some sports elements. The through tail lights and the characteristic lines of the license plate area create a more three-dimensional sense of hierarchy.

　　The interior of the Yipai eπ 008 is a more composed style and is more durable. With a 15.6-inch central LCD screen and an 8.8-inch LCD instrument panel, the car is equipped with an 8155 chip, and the content displayed on the car interface can be seen.

　　The cockpit leather is made of 100% environmentally friendly water-based surface treatment, and the center console is made of Benecke suede PVC material, which feels excellent. The suede material absorbs strong light, and the shadow of the interior does not reflect on the front windshield. This is indeed better than what some luxury brands do.

　　The car-machine interface is not only visible, but also has gesture control functions. In addition, the automatic speech recognition ability of Yipai eπ 008 is very accurate, and it can also determine whether the voice is sent from the front or the back, so as to accurately identify the front and rear functions that need to be controlled.

　　The 9.2-inch streaming rearview mirror shows clearly, and the reflection is very weak. When the rear roof entertainment screen is turned on, the ordinary optical rearview mirror will be blocked by the screen. At this time, the streaming rearview mirror is very necessary, and it can be regarded as a safety configuration.

　　The front 50W mobile phone wireless fast charging, with ventilation function, Honor mobile phone can reach the level of extremely fast charging, basically charging for 1 minute, and the mobile phone power increases by 1%.

　　In addition to buying a large SUV, 200,000 people can also buy a refrigerator, color TV, and a large sofa. The Yipai eπ 008 is equipped with a 15.6-inch rear entertainment screen, which can be opened through the rear touchscreen or voice. For children, the rear entertainment screen can make them quiet faster, and for adults, long-distance travel will not be particularly boring.

　　The upper and lower dual touch screens in the rear row can adjust the heating and ventilation of the seats and the nap mode in the rear row; the touch screens below adjust the cooling and warmth of the refrigerator and move back and forth.

　　Yipai eπ 008 uses a semiconductor refrigeration refrigerator with a minimum temperature of 5 ° C and a maximum temperature of 50 ° C. It has an electric front and rear movement function and can be stopped on the slide at any time, making it convenient for passengers in the second and third rows to pick up drinks and items.　　

　　Of course, Yi Pai e π 008 also has a big sofa – a zero-gravity seat, in addition to supporting ventilation and heating, it also has a massage function, making long-distance travel more comfortable.

　　Yipai eπ 008 benefits from the 3025mm wheelbase, which makes the interior of the vehicle have a large "housing rate" of 67.4%. The direct benefit is that it has 6 large sofa seats, and everyone’s comfort is a mobile home.

　　In terms of details, Yi Pai e π 008’s control is also very good. There are 28 + 2 storage spaces in the whole car, and each row of passengers has its own exclusive cup holder. The trunk space can be flexibly arranged through baffle, which is really attentive.

　　The test drive this time is the Yipai eπ 008 pure electric version, which uses a 200kW rear single motor. From the actual driving experience, it is very easy to drive such a large SUV. The power reserve is good, even if the speed reaches 120km/h, the power can still be stepped on. The steering wheel is pointed more accurately, and the whole car is very flexible and does not feel bulky.

　　The most commendable thing is that the quietness of the whole vehicle is excellent, and it also meets the demands of family car users. With the blessing of Continental silent tires, double front windshield, double front and rear window glass, and the excellent NVH design and materials of the vehicle itself, it is almost impossible to hear obvious fetal noise and wind noise when driving at high speed.

　　Another commendable feature was the suspension tuning. Yi Pai E Pi 008 actually used the coil spring + shock absorber to adjust the feeling of the air spring. The fine road vibration was filtered very thoroughly, and the sharp bounce could be resolved in time.

　　Yipai eπ 008 is based on Dongfeng quantum architecture and is equipped with Dongfeng Mach E electric drive system. The maximum efficiency of the electric drive assembly is 94.5%. The comprehensive energy consumption of the pure electric model is as low as 14.7kwh/100km, and the CLTC battery life reaches 636km. In addition, the extended range model is equipped with the industry’s first extended range dedicated engine with a thermal efficiency of 45.18%. The CLTC pure electric battery life is 210km, the feed fuel consumption is as low as 5.55L/100km, and the CLTC comprehensive battery life is 1300km.

　　Yipai eπ 008 is equipped with 32 high-precision sensing hardware, including a black sesame A1000 chip, which supports high-speed NOA pilot auxiliary driving and has functions such as automatic up and down ramp and automatic lane change, which belongs to the level of L2 + intelligent driving.

　　With the launch of the eπ 007 medium and large sedan and the eπ 008, which will be officially launched in June, Dongfeng Yipai will continue to make efforts in the two power tracks of pure electricity and range extension, and compete head-on with mainstream new energy brands in the 15-250,000 level market. Looking forward to the future Dongfeng Yipai will bring more dazzling products and bring more new energy vehicle choices to consumers.

As the most solid companion of China’s off-road culture from scratch, today, with China’s off-road culture gradually breaking through the circle, Beijing Auto, which has more than 60 years of off-road experience, can confidently open Mai: When talking about off-road culture in China, Beijing Auto says second, and few brands dare to claim first.

In the past, people would think that off-road vehicles were not suitable for a down-to-earth life. After all, playing off-road sometimes required higher fuel costs, and perhaps some comfort had to be sacrificed. Therefore, even if many people had a yearning for off-road, they had to compromise and choose a product that was more suitable for the city for life. However, with the advent of the new energy era, off-road vehicles have become less constrained. As long as the technology is in place, off-road vehicles can not only take you to the wild freely, but also be a good partner in daily life.

As China’s most experienced off-road car brand, Beijing Automobile recently launched a new energy off-road vehicle – BJ60 Thunder, the new car price 25.98-28 5,800.

Large space configuration, comfortable experience, comparable to luxury cars

As an off-road vehicle, while inheriting the classic hardcore styling of the family, based on the emotional hardcore 3.0, the new car incorporates a large number of flexible design elements, making the BJ60 Thunder look like a sense of "strength and softness". The classic square box shape, the ups and downs of the side of the body fusion profile highlight the sense of muscle and strength, and the 20-inch blade wheel hub inspires a strong sporty atmosphere. Visually, it will make people feel that the BJ60 Thunder is an easy-to-drive and reassuring product to drive.

In the past, many off-road vehicles were tough from the inside out, but now even for off-road vehicles, people have high comfort requirements.

The length, width and height of the BJ60 Thunder are 5040mm, 1955mm and 1925mm respectively, and the wheelbase is 2820mm. The combination of wide body body and super long wheelbase, coupled with the full circumferential shape, lays the foundation for abundant cockpit space. At the same time, the BJ60 Thunder provides users with a large five-seat and 7-seat version to choose from, and families can choose 7 more seats. Thanks to the large enough space, the third row of seat space is also spacious and comfortable enough.

On the basis of a large space, the new car also systematically optimizes the user’s sensory experience through a rich and comfortable configuration.

For example, the main driver’s seat supports 12-way ESC, and the passenger seat is arranged with seat leg rests, which makes it easy to get the most relaxing driving posture. And the seats of the whole car are arranged with seat ventilation, seat heating, and seat massage, which is still very kind.

In the audio-visual level, first of all, the vehicle has undergone a large number of NVH optimization, coupled with ANC active noise reduction, to create a fully quiet cockpit environment. On this basis, it is equipped with a high-12 speaker Yanfei Lishi sound system, which has no background noise and a more realistic vocal experience. It makes people chase dramas or watch movies more immersive.

In addition, the new car is also equipped with 256-color ambient lights to adjust the atmosphere according to mood and music. When you look up, it is a large panoramic sunroof with an area of 0.82 square meters. It is also a good choice to go to the plateau, to the desert, and to see the Milky Way on a clear night.

In terms of loading space, in addition to multiple humanized storage spaces in the cockpit, the trunk space of the new car will be expanded to 1836L after being laid down in the back row. Some large equipment required for outdoor travel, or simply want to use the trunk as a bed for a nap, can be flexibly allocated according to their own needs.

Smart cockpit has a good experience, and intelligent driving is also comprehensive

No matter what type of car, there is no shortage of technological aspects for mainstream consumer groups.

The BJ60 Thunder is equipped with a 12.8-inch central control screen + 12.8-inch co-pilot screen and a 10.25-inch full LCD dashboard, and has a HUD head-up display system. The main and co-pilot do not grab the screen, the driver can control everything by looking straight ahead, and driving more attentively will be safer.

The car has a built-in BEIJING OS car system, which integrates rich ecological resources and functions such as 5G network and vehicle OTA upgrade. Of course, voice control, remote control and other functions are not absent.

And by empowering safety through technology, the BJ60 Thunder is equipped with up to 25 high-precision sensors, integrated full-speed adaptive cruise, parallel assistance, lane departure warning, lane keeping/lane centering, road traffic sign recognition, front/rear collision warning, active braking, reversing tracking and other driving auxiliary features, but also has 360 ° panoramic image + fully transparent chassis, and supports high-speed driving auxiliary features, which can liberate the driver to a higher degree, and can also better ensure driving safety.

In addition, as a "big guy" with a length of 5 meters, if you encounter a small parking space when you go out, how to park the car without scratching the neighboring car is a test of technology. The BJ60 Thunder also has automatic parking + remote control parking and other functions, and the "little white drivers" who are not so skilled in parking technology can easily park the car.

Strong off-road capability with low energy consumption

As an off-road vehicle, the power performance must be strong enough to better ride the more demanding terrain in the wild.

As a car, the BJ60 Thunder is equipped with a 1.5T turbocharged engine with a maximum power of 138kW as a "power bank" to replenish the motor. The driving force is provided by dual motors with a maximum power of 403kW and a maximum torque of 655N · m. It is not difficult to see from the parameters that its power is strong enough.

In terms of passability, the BJ60 Thunder has a passing angle of 30 °, a departure angle of 24 °, a longitudinal passing angle of 23 °, and a minimum ground clearance of 215mm. It also has a maximum wading depth of 800mm, and supports 100% maximum climbing, 12-speed creep mode, which has very good passability. Through technical optimization, the minimum turning radius of the vehicle is only 5.5 meters, and it can be easily turned around on some narrower roads. At the same time, the new car is equipped with an intelligent electric middle lock + an electronically controlled mechanical rear axle differential lock to realize instantaneous intelligent torque dynamic distribution, plus 11 ATS global terrain coverage, helping you easily ride different wild scenarios.

It is worth mentioning that the BJ60 Thunder is also equipped with a full-climate intelligent temperature control management system that can adapt to the extreme environment of -41 ° C -60 ° C. China’s "hot pole" Turpan, or the Mohe River shuttle in winter, can basically be used normally.

In terms of battery life, the BJ60 Thunder CLTC has a pure electric battery life of up to 152km. It only needs to be charged 2-3 times a week to commute to and from work, and the CLTC has a comprehensive battery life of 1200 + km. It is not a problem that full fuel can span provinces in one go. If the BJ60 Thunder is driven as a family car, then its good fuel economy performance will not cause too much cost burden for family cars. It is reported that under WLTC conditions, the BJ60 Thunder’s 100-kilometer comprehensive fuel consumption is as low as 1.39 liters. Even in a power loss state, the fuel consumption of the BJ60 Thunder is only 8.68 liters per 100 kilometers.

Write at the end:At present, with the popularity of self-driving tours and the advancement of technology, off-road culture is no longer just for the enjoyment of niche groups, and more and more people are willing to drive off-road vehicles to visit China’s mountains, rivers, lakes and seas. The BJ60 Thunder combines BAIC’s many years of off-road meter technical experience and BAIC’s technical attainments in the field of new energy to bring users a low-cost, high-value off-road experience. With the city’s two points and one line and the complexity of outdoor life, this car can fully cope with it.

The former male god of Hong Kong circle, Edison Chen, is also the dream lover of countless female fans. Unfortunately, the exposure of pornographic photos that year ruined his star and quit the entertainment industry. And Chen Xiaochun publicly criticized Edison Chen because of the incident, so the two people who had a good relationship fell out and became passers-by without intersection.

Later, Chen Guanxi and Qin Shupei got married and had a daughter. Now they live in the United States and have a happy family. Chen Xiaochun, on the other hand, focuses on the mainland, has filmed many plays and variety shows, and his family with Ying Cai’er is also happy and harmonious.

It stands to reason that the two should not have contact again. However, recently, some netizens exposed a video on the Internet, which showed Edison Chen and Xiaochun Chen chatting on the streets of Hong Kong.

It is reported that Chen Xiaochun returned to Hong Kong to film a new drama, while Chen Edison returned with his wife and daughter to visit relatives. They both returned to Hong Kong, and then happened to meet unexpectedly on the street, so there was this scene in the video.

In the video, Chen Xiaochun can be seen wearing a police uniform for filming, while Edison Chen is dressed casually. Instead of snubbing each other because of the past, they smiled and greeted each other, looking very friendly.

This scene surprised and puzzled netizens: Have they let go of their past grievances? Or is it just a surface politeness?

The scene at that time should have been like this: the two of them recognized each other on the streets of Hong Kong, looked at each other for a few seconds, did not choose to pass each other, but walked in front of each other. During this period, complicated thoughts may have surged in each other’s hearts, and some old images flashed in their minds.

Before leaving, Edison Chen put his hand on Chen Xiaochun’s shoulder, as if to show that he did not hold any grudges. And Chen Xiaochun also reached out and patted Chen Edison’s back, as if to show that he did not hold any grudges. The two simply communicated and then walked away.

In this regard, some netizens believe that they have reached this age, and they do not have much hatred for each other, so there is no need to be torn in the past.

However, some netizens feel that they are just polite, they are all old fritters, and they know how to hide their dissatisfaction.

No matter what, they did not snub or resent each other because of their past grievances, but greeted each other in a polite and friendly manner, showing a certain degree of respect and understanding, indicating that they should be relieved of each other.

After all, it had been so long, and the two of them had become more mature and magnanimous as they grew older, and their mentality and realm were different from the impulsive ones in the past. They had become the fathers of their children, had their own family and happiness, and were no longer the young and energetic young men of the past.

Therefore, instead of meeting each other, it is better to smile and eliminate enmity.

Responsible editor:

Ethan Ruan, a famous Taiwanese actor, has been in the spotlight on his love life. Recently, some netizens exposed a chat record between him and Song Zuer, about their relationship during filming in Hengdian and the news that they are suspected to have been together for more than a year. However, Ethan Ruan’s relationship history is not simple. He has been involved in scandals and controversies on many occasions.

At the beginning of his debut, Ethan had a romantic relationship with his manager, Chen Xiaozhi, who was 12 years younger than him. The two fell in love with the heroine Liu Pinyan while filming the TV series "Green Forest". However, the relationship lasted only seven months, but ended due to pressure from various parties. After the breakup, Chen Xiaozhi even spread rumors that Ethan had bragged about winning Liu Pinyan’s first night. Despite Ethan’s vehement denials, Liu Pinyan couldn’t help but cry during an interview with the media. The incident had a serious impact on their careers.

In addition to the above two relationships, Ethan Tien also began a relationship with a wealthy woman. It is reported that during this relationship, the woman became pregnant, but because Ethan Tien was worried about affecting his career, he ultimately chose to have the other party have an abortion and break up with her.

There has also been widespread concern about Mr. Ethan’s dispute with his former manager, Tran Hsiao-chi, who had spread negative rumors about his relationship with Mr. Liu. Despite Mr. Ruan’s strenuous denials, Mr. Liu broke down in tears during a media interview. The breakup of the two relationships has severely affected their careers.

Although it is still uncertain whether the relationship between Ruan Jingtian and Song Zuer is true, if Ruan Jingtian is really sincere to Song Zuer, I hope he can be more responsible for this relationship.

The fewer people know, the better! The AI startup artifact that self-media people are using, click to experience how cool it is to make money from AI for free →

Responsible editor:

Recently, car home Xinxiang preferential promotion channel has brought limited-time preferential treatment to the majority of riders. As an SUV model that has attracted much attention, Haval Xiaolong is now in a preferential state, bringing consumers in Xinxiang a preferential margin of up to 40,000. The minimum starting price is only 99,800, and the price/performance ratio of this model is quite excellent. If you are interested in Haval Xiaolong, you may wish to click "Check the car price" in the quotation form and strive for higher discounts.

Haval Xiaolong is a medium-sized SUV, its design is fashionable and the overall style is full of power. The front face adopts Haval family design, and the air intake grille adopts large-size hexagonal design, with chrome-plated decorative strips and black high-gloss decorative strips, which further highlights the luxury of the car. The body lines are smooth and tough, showing a resolute and powerful visual effect. In addition, Haval Xiaolong is also equipped with LED headlights and daytime running lights to make it safer when driving at night. In the rear part, Haval Xiaolong adopted a two-way exhaust design to make the whole rear look more sporty. Generally speaking, the design of Haval Xiaolong is fashionable, showing a strong sense of personality and strength, and it is a very worth seeing.

Haval Xiaolong is a stylish and dynamic SUV, with a body size of 4600*1877*1675mm, a wheelbase of 2710mm, and front and rear wheel tracks of 1583mm and 1587mm respectively. The body lines are smooth, showing a tough and dynamic appearance. The front and rear tyre size are both 225/60 R18, and the rim style is fashionable and atmospheric, adding a sense of movement to the vehicle.

Haval Xiaolong’s interior design pays attention to comfort and technology, adopts a leather steering wheel and is equipped with a 12.3-inch central control screen, which supports multimedia system, navigation, telephone, air conditioning, skylight and window voice recognition control. The front row and the back row are equipped with USB/Type-C interface, which is convenient for charging and connecting devices. The seat is made of imitation leather. The main driver’s seat supports front and back, height and backrest adjustment, the co-pilot’s seat supports front and back and backrest adjustment, and the rear seat supports proportional tilting, providing more space and flexibility. The overall interior design is simple and generous, and it is practical.

Haval Xiaolong is equipped with a 1.5L 101 horsepower L4 engine with a maximum power of 74kW and a maximum torque of 132 N m.. This engine uses a 2-speed DHT gearbox, which can provide a smooth shifting experience and bring a more comfortable driving experience to the driver. At the same time, the engine has high combustion efficiency and low fuel consumption, saving fuel costs for users. Whether it is urban roads or highways, Haval Xiaolong can provide excellent power performance and reliable driving performance.

In the evaluation of the owner of car home, we can see that he spoke highly of the design of Haval Xiaolong. He said that the whole exquisite and sharp design made him never tire of seeing it and even liked it. This design style not only made him feel very suitable for himself at first sight, but also made his family very recognized the value of the vehicle. The design of Haval Xiaolong has undoubtedly become one of the important factors to attract consumers. I believe that in the future, Haval Xiaolong will continue to innovate in design and bring consumers a better driving experience.

Wen | Value Institute

On February 25th, Beijing time, Keep, which had been rumored by IPO for many times before, finally formally submitted a prospectus to the Hong Kong Stock Exchange, sprinting for the "first share of Internet fitness".

Keep, which was founded in 2014, is still very young, but in many dimensions, it has indeed reached the stage where listing must be considered.

According to Tianyancha data, Keep has completed eight rounds of financing since its establishment. The latest round of financing was completed in January last year with a $360 million round of financing, which was led by Softbank Vision Fund. In the list of shareholders in previous rounds of financing, there are many top institutions such as Gaoyou Capital, Tencent, Times Capital, GGV ggv capital, Wuyuan Capital and Goldman Sachs.

After eight rounds of financing and a long period of commercialization exploration, Keep should give shareholders a good explanation, and IPO is an inevitable choice.

However, according to the data disclosed in the prospectus, the losses for many years, the high marketing cost and the unopened commercialization path have all laid hidden dangers for its IPO prospects.

More importantly, behind the bloody listing of Keep, the heat of the entire Internet fitness track has dropped and the mid-waist platform has struggled to survive, which makes us worry about the future of this "expired outlet".

Judging from the exposed prospectus, the advantages and disadvantages of Keep are obvious.

According to the value institute,The advantages of Keep are mainly reflected in two aspects: first, the user scale and market share are significantly ahead of competitors, and second, the diversified revenue structure, but the disadvantage is that the losses are still increasing.

• Advantage 1: the monthly living scale and market share are leading.

The data shows that Keep, whether it is MAU, cumulative users or subscription members, dominates the vertical field of Internet fitness, and the above indicators are still growing.

According to the prospectus, the average number of monthly users of Keep in the first three quarters of 2021 was as high as 41.75 million, which was significantly better than the 29.7 million and 34.4 million in 2019 and 2020, but it dropped slightly in the fourth quarter, and the monthly users in that quarter were only 28.94 million.

From the growth curve, there was an outbreak from the end of 2019 to the first half of 2020, which was closely related to the spread of the epidemic. According to the report of Bida Data, the number of users of many Internet sports and fitness apps has increased during the epidemic. In 2020, the number of cloud fitness users reached 261 million, which also set a record in recent years. In the second quarter of 2020, the most brilliant year of Keep, the number of monthly users surged by 10 million year-on-year, an increase of 48%.

From the MAU change curve after the outbreak in 2020, the Keep user retention rate is not bad. In the first three quarters of 2021, MAU kept growing month-on-month and year-on-year, and the monthly living scale in the fourth quarter was more than 3 million higher than that in the same period of 2020.

Behind the high growth rate, Keep’s membership conversion rate has also maintained a good growth momentum. The data shows that the average number of monthly subscription members increased from 375,000 in the first quarter of 2019 to 3.193 million in the fourth quarter of last year, and the membership penetration rate increased from 6.4% in 2020 to 9.5% in the fourth quarter of last year.

According to the statistics of third-party organizations, the cumulative number of Keep users has exceeded 300 million, which is hard to compete in the Internet sports and fitness platform. From the perspective of occupancy rate, according to the survey of burning knowledge consulting, 70.1% of the fitness people in China know the Keep mobile application, and the net recommendation value of Keep in domestic fitness apps is also the highest.

It can be said that at this stage, users are the most precious wealth of Keep.

• Advantage 2: The revenue structure is increasingly rich.

Secondly, Keep has also built three business segments, namely, own-brand products, subscribed members and online paid content, advertisements and other services, which enriched its revenue structure.

Judging from the information disclosed in the prospectus, the revenue of private brand products accounts for the highest proportion, and the growth rate is also the highest among the three business segments. The data shows that the revenue of Keep private brand products in 2019 and 2020 was 396 million and 636 million respectively, up by 59.7% and 57.2% respectively. In the first three quarters of 2021, the revenue was 639 million, a year-on-year increase of 55.1%, and the revenue accounted for over 57%.

According to the current growth rate, there is not much suspense that the annual revenue will continue to increase by more than 50% in 2021.

In contrast, the revenue growth rate of member subscription and paid content, advertising and other businesses is inferior. The revenue of the former in the first three quarters of 2021 was 380 million, up 32.8% year-on-year, while the latter was 140 million and 12.1%, with no significant progress compared with the same period of last year.

However, judging from a series of operations in the past, Keep seems to be interested in continuing to develop these two business segments, especially the subscription membership and paid content business.

In addition to the abandoned AI-assisted teaching courses, Keep has made many attempts in paid content in the past few years, including expanding the course library, increasing interest and interactivity. Even years ago, Keep tried to explore a wider range of courses such as street dance, jazz dance, diving and skiing.

In the view of the value research institute, Keep is so concerned about the paid content business that it wants to give full play to the potential value of existing users in the final analysis. How to improve the stickiness of 40 million monthly users and make them become their own private domain traffic pool to pay for additional content is the key to determine the success or failure of Keep paid subscription business in the future.

(Image from Keep prospectus)

• Disadvantages: High marketing costs lead to enlarged losses.

However, as mentioned above, the disadvantages of Keep are also obvious:The increase in income does not increase profits, and the net loss continues to increase.

According to the data in the prospectus, the total revenue of Keep in 2019 and 2020 was 663 million and 1.107 billion respectively, and it was 1.159 billion in the first three quarters of 2021, while the adjusted net losses in the same period were 360 million, 106 million and 696 million respectively, with a total loss of nearly 1.2 billion in the past three years.

The continuous enlargement of the loss in the past year is mainly due to the surge in marketing costs.— — From 185 million in the first three quarters of 2020 to 818 million in the same period of 2021, it has directly quadrupled.

The key to Keep’s marketing burning so much money lies in its multi-pronged marketing strategy: whether it is cooperation with KOL, direct advertising on various online and offline, or cross-border marketing with other brands, Keep is willing to spend money. Take KOL advertising cooperation as an example. Keep launched the K-Star Talent Operation Plan last year and directly invested 50 million start-up funds to support creators.

The crazy marketing war is inseparable from the word competition.

According to the value institute,Behind the crazy growth of Keep marketing cost, we can see that the deteriorating environment of the domestic Internet fitness industry has become fierce competition among various platforms.

Keep, the head platform that occupies the vast majority of the market share, is still mired in losses, and the difficulties of the second-and third-tier platforms such as Glutton, Yuedong Circle, Candy Bean and Buduoduo, which are located in the lower reaches of the food chain, are self-evident.

From the historical data, the first wave of the domestic Internet fitness market broke out in 2014-2015, which was also the initial stage of the establishment of Keep. According to statistics from Talking Data, in 2014, the total number of domestic mobile health management users on iOS and Android systems was 120 million, and in December of that year, the number of users increased by 113.4% year-on-year.

However, with the continuous emergence of competing products and the high overlap of business models, the internet fitness market, which was in the ascendant, is becoming "red sea" day by day. Up to now, the value research institute believes that the whole market faces two major problems:Homogeneity and external competition have intensified.

On the one hand, the self-operated commodity business, as the main revenue pillar, has natural defects such as high cost and high supply chain pressure, while the paid content business with higher gross profit is caught in a serious homogenization dilemma.

Taking the running course as an example, the four apps, Glutton, Music Power, Yuedong Circle and Nike+, are almost the same in terms of GPS positioning function, page setting, sports data analysis template, additional running music and real-life mode. Lack of differentiation means that the attraction to users is reduced, and user resources will inevitably be diluted by several competing products.

(Image from Zhongguancun Online)

From this point of view, the early emergence of Keep has a lot to do with its abandonment of traditional sports modes such as running, cycling, walking and mountaineering, and the development of a large number of aerobic fitness courses to get out of the differentiated route. However, with the passage of time, the same script is repeated again: Glug, Yuedong circle have made great efforts to develop fitness courses, and the differentiated advantages of Keep are no longer obvious.

On the other hand, the rise of social fitness modes such as short videos and live grass planting has also eroded the share of vertical apps such as Keep to some extent.

Liu Dong, vice president of Keep, once said in an interview that over 80% of Internet fitness APP users are attracted by live courses. In this context, the biggest competitors of Keep, Goo Dong and other fitness apps are not each other, but video platforms such as bilibili, Tik Tok and Aauto Quicker. For example, Pamela, Han Xiaosi and other bilibili up owners, who were popular all over the network last year, pried away many Keep users.

As of press time, Pamela has 7.38 million fans in bilibili, and the number of single videos easily exceeds 100,000, and there are not a few videos over one million. Han Xiaosi AprilHan, who has more courses, has also accumulated 2.787 million fans, and the maximum video playback volume has reached 3 million+.

For these rising external strengths, Keep tries to adopt the strategy of "introducing them if they can’t beat them". At present, it has cooperated with Han Xiaosi and Pamela to develop several fitness courses. But the problem is,The value of IP is not in Keep itself, but in the hands of these hot up owners, the crux of the decline of Keep’s own content differentiation advantage and the low popularity of coaches’ personal IP has not been cured.

(Han Xiaosi and other fitness up main videos have a considerable amount of playback, and the pictures are taken from bilibili)

Under this double pressure, the decline of the Internet fitness market is also visible to the naked eye.

According to the report of Bida Consulting Data Center, since reaching the peak of 92.1% in 2015, the growth rate of active users of domestic sports and fitness apps has been declining all the way, and it has dropped to around 34% in 2018, and it has not improved much in the following years.

According to the observation of the Value Research Institute, except for the head platform Keep, the living conditions of platforms such as Glug, Yuedong Circle and Le Dongli are not ideal.

In 2018, it also pressed Keep and Hey, and the Yuedong Circle, which has the largest monthly user scale of sports and fitness apps, has not completed any financing for four years. According to the interface news report, Elantra World, the parent company of Elantra Circle, is operating at a loss in 2020, and its net profit in the first three quarters of 2021 is less than 10 million. At the time when the wind broke out in 2014, the Yuedong circle was a high-quality target that giants such as Tencent and Xiaomi competed for.

In December last year, Lisheng Racing entered the Yuedong Circle at a price of 177 million, holding 25% of the shares. However, it’s hard to welcome new capital, and Elantra has to face severe "performance gambling": according to the agreement, Elantra World needs to achieve net profit targets of not less than 18.5 million, 28.5 million and 53 million respectively in 2022-2024, otherwise it needs to compensate Lisheng Racing.

In the foreseeable future, the business of Yuedong Circle will still face tremendous pressure.

However, for the Internet fitness industry that has encountered many challenges, the Value Research Institute believes that the outside world should still have patience and hope. After all, the market has not disappeared and the market still has potential.

In August last year, the planning document of the National Fitness Program (2021-2025) issued by the relevant departments mentioned that the digital transformation of the sports industry should be promoted in the next five years, and efforts should be made to provide the society with intelligent services for national fitness.

From the perspective of policy orientation, the Internet fitness platform headed by Keep is still on the cusp of the times, and the market potential has not been fully released.For this batch of Internet fitness platforms, the most important thing now is to realize commercialization and establish their own moat as soon as possible.

In fact, Keep tried to adjust its business model in order to explore commercial transformation a long time ago.

In 2019, because the financing progress was not smooth, the Keep strong man who encountered the capital chain crisis cut off new businesses with high input and low output, such as AI and light food distribution, and put resources back in the advantageous business.

Keep, which is likely to become the "first internet sports fitness stock", has more urgent pressure to realize commercialization, and its series of attempts are also a template worthy of reference for other competing products.

• Explore offline consumption scenarios

First of all, Keep still hasn’t given up the exploration of offline fitness scenes. After Keepland’s early experiments failed, it recently began to try a new joint development model.

The value research institute observed that since the second half of last year, Keep has made many organizational restructuring and business optimization, all of which are in preparation for re-launching the offline scene.

Among them, according to Sina Technology, in the recent round of adjustment, Keep moved the consumer business center to Hangzhou as a whole, and introduced the post of CMO for the first time, reorganizing the two business lines of sports content center and consumer business, aiming at dividing online content and offline content scenes and formulating special development strategies.

On the offline business side, the most noteworthy thing in the near future is undoubtedly that Keepland, which has made a comeback, cooperates with large offline chain gymnasiums such as Ogilvy & Mather Oxygen Chamber, Yuanliyue Fitness and Hummer Fitness to jointly create a "preferred gym" for Keep. According to Keep’s plan, from February 21st this year, all Keepland will be gradually upgraded into preferred gymnasiums, and it is planned to expand the number of stores to 100 in the next year.

The value research institute thinks that Keep, who has suffered a lot in the offline gym business, can choose to cooperate with offline fitness brands such as Ogilvy & Mather, which can play a role in fostering strengths and avoiding weaknesses — —KeepWith the advantages of content development and online operation, offline chain gyms have experience in scene operation and member management, and the cooperation between them can be described as bringing out the best in each other.

According to the data, in the past few years, a large number of offline chain gyms intend to lay out the content industry and strengthen their curriculum research and development capabilities. For example, the Music Carving Movement, which has more than 800 offline stores, acquired the group aerobics brand LOVEFITT, and also launched the original course brand Lovefitt Original. Keep, which has been deeply involved in paid courses for many years, is undoubtedly more competitive than these traditional offline gyms in curriculum development.

• Improve the premium space of fitness hardware products

Secondly, in the sales business of hardware products, Internet fitness platforms such as Keep need to improve quality control, improve sales channels and strengthen the integrated development of content services and hardware services.

In fact, the potential commercial value of Internet fitness APP users is very high, and platforms such as Keep are far from tapping their full potential.

According to the report released by iResearch in July last year, among the users who use smart fitness apps or smart fitness hardware, the users who spend between 2001 and 3000 yuan each year account for the highest proportion, reaching 19%, followed by 16% of 3001-5000 yuan and 13% of 5001-8000 yuan. In contrast, among users who use smart fitness apps and hardware, users who spend less than 45% account for the highest proportion, accounting for 45%, and only 12% spend more than 3,000 yuan.

In other words, Keep’s target users are more willing to spend money on fitness and have higher spending power.

The most direct way to make this group of users spend more money is undoubtedly to provide them with products with higher added value of technology and better quality control.

On the black cat complaint platform, there are more than 5,500 complaints about Keep, many of which are directed at its own hardware products.

Among them, many users complained that "logistics information could not be found, and looking for customer service did not solve the problem", "customer service shirked its responsibility for various reasons, but it was delayed in delivery after the agreed time", pointing to the dereliction of duty of the Keep after-sales team; There are also consumers who complain that the product quality control is not up to standard and there are obvious quality problems.

In Zhihu, "I have bought something in Keep Mall, how about it?" Below this question, there are also a lot of bad reviews. The answer to the question "Yao Xiaoyao" said that the sweatpants he bought would shrink after being washed once. When consulting the customer service, the other party’s attitude was perfunctory and called this a normal phenomenon. Another respondent, "Chen Yixun", directly said "Don’t buy":

"The Brown Bear electronic scale I placed an order on February 21 showed that it was waiting for express delivery on the 26th, but it was not collected on March 3, and the customer service could not find anyone at all. The whole service attitude gives people the feeling of spending money to buy sin. "

Keep can’t be indifferent to these complaints.

(Image from Black Cat Complaint Platform)

In addition, it is necessary to give full play to the advantages of content. In this regard, Peloton, which has been listed in the United States, provides a good reference for Keep.

In the previous report "Peloton, which was contested by Amazon and Nike and lost 80% of its market value, taught Keep a lesson?" In the analysis, P.elotonThe reason why intelligent fitness products can support the ultra-high premium is that their content ecology has contributed a lot.

Generally speaking, Peloton attaches great importance to the integrated development of hardware and software business, and builds its own fitness closed loop: that is, taking treadmills, exercise bicycles and other hardware as carriers, expanding revenue sources while improving user stickiness by providing users with content subscription services.

Keep, which also has a lot of original course content, may draw some inspiration from Peloton’s development model.

• Develop B-end revenue channels such as group classes.

Since the outbreak of the epidemic, professionals have paid more and more attention to health, and enterprises have also paid more and more attention to the health of employees.In this context, it is also the direction that Keep can exert its strength in the future to undertake the group building fitness activities of various enterprises and further develop the employees of these enterprises into their own loyal users.

According to the data, when the epidemic spread in early 2020, 23 enterprises including Dell, Boxma Xiansheng, China Minsheng Bank, Everbright Credit Card, Anta, Link, Hongbulin and New Oriental joined Keep’s interactive alliance plan to encourage their employees to exercise and Keep fit under the guidance of Keep’s customized home sports course.

This cooperation can be seen as the exploration and attempt of Keep on the B side, and there is still a lot of room for development in this market in the future. What Keep needs to do now is to launch more targeted products and courses for B-end customers.

For example, Keepland’s previous fitness group class aimed at the B-end market, providing customized courses for employees, including low-cost fitness-specific guidance nearby. Now, after the cooperation between Keep and the offline gym, the coach and operation team have been further expanded, and it is believed that they will provide support for launching similar services.

• Strengthen the ecological construction of live broadcast and build superior IP

Finally, it is necessary for Keep to respond to the problems mentioned above, such as the lack of high-quality IP and live broadcast resources.

According to the data, Keep has tried to build a KOL certification and training system, and has conducted a strict selection mechanism for platform content producers to provide corresponding support for talents and professional creators, including but not limited to traffic support. For example, Keep will display the certification mark in the lower right corner of surrender and KOL’s personal homepage. According to Keep’s content support policy, the author who signed the contract with the platform can also get a certain amount of remuneration every month.

In the view of the value research institute, creating a high-quality KOL and anchor with exclusive Keep is undoubtedly regarded as a preparation for adding paid content services in the future.The data shows that the popularity of paid courses such as Keep Class jointly launched with KOL around 2018 is not low, and it can significantly improve user stickiness and membership conversion rate.

In the future, if we can create explosions KOL and anchors like Pamela and Han Xiaosi, it will definitely be a big plus for Keep’s paid content business.

Everyone knows that Keep is very young, in fact, its founder Wang Ning is even younger — — Born in June 1990, he is only 31 years old. If Keep finally succeeds, the title of "the youngest founder who won the first IPO" will make Wang Ning’s name go down in history.

From entering the online education industry by mistake, to leaving on the eve of the full-scale outbreak of K12 to founding Keep, and then missing the storm of "double reduction" and meeting the window of internet fitness after the outbreak of the epidemic, Wang Ning’s entrepreneurial story is very dramatic at first glance, and it is indispensable for the goddess of luck to come today.

But when it comes to Keep’s entrepreneurial experience, Wang Ning admits that his early work in the ape question bank still brings him a lot of inspiration:

"The products of the question bank have been transformed many times, but each time the transformation speed is very fast and the degree of completion is very high. I now ask the Keep team the same."

Nowadays, in the face of the enlarged losses and the rapidly changing market competition environment, Keep, which sprints for the IPO of Hong Kong stocks, is always considering its own road of commercial transformation. Whether it is to continue to focus on self-operated goods or to launch offline scenes, it is an income-increasing direction that Keep can’t miss in the future, and it also takes time and money to try.

At this time, a start-up team with strong execution and cohesion can play its role.

Although there are still many doubts about the listing prospect of Keep, with the passage of time, perhaps Wang Ning and his team, who have always been flexible and highly executed, can dispel the gloom for potential investors.

In 2015, the movie "Shock Effect" starring Hollywood movie star will smith caused quite a shock.

This is a film about the theme of football. In the film, will smith plays the role of a neurologist, who finds that NFL (Major League Football) players are prone to a brain disease called CTE (Chronic Traumatic Brain Disease) due to a large number of severe head impacts. Because it touches the interests of all parties, this expert’s research has been resisted by peers, NFL officials and other aspects.

The Shock Effect is adapted from a true story. The chronic traumatic brain disease mentioned in the film is exactly the brain disease that scientists have been studying in reality, and the NFL tried to resist this research.

Recently, the American media CNN revealed that the real situation is even more terrible than that revealed by Shock Effect. According to the investigation of JAMA, an authoritative medical magazine, 99% NFL players suffered from chronic traumatic brain lesions after retirement.

Pathological sections of brain lesions of football players in JAMA investigation report.

Only one of the 111 former NFL players survived.

This survey pointed out that chronic traumatic brain disease is a kind of disease caused by a large number of repeated head collisions, which will produce redundant microtubule-binding proteins in the brain, which will block normal neural channels, thus producing a series of neurological diseases.

These symptoms include memory loss, confusion, poor judgment, depression, nervousness, etc. Victims may even have aggressive behavior because of impulse out of control, and some people commit suicide because of unbearable pain.

Without any clinical experience, the researchers can only conduct this study through brain slices of 202 football players who volunteered to donate their brains after death.

The results show that among the 111 former NFL professional football players, 110 have different levels of chronic traumatic brain lesions; Among the 53 former college football players, 48 suffered from brain lesions; What’s even more amazing is that among the 14 high school football players, 3 were actually diagnosed with chronic traumatic brain lesions.

Dr. Ann McKee, who is in charge of this study, asserted to the media: "There is no doubt that there is something wrong with rugby, and everyone engaged in this sport may suffer from chronic traumatic brain lesions."

On the one hand, NFL officials are grandiose and bureaucratic, on the other hand, they are lucky to avoid the problem. An official said: "There are still many unconfirmed places about the cause, probability and long-term impact of CTE."

The NFL is unwilling to surrender to scientists, but we should know that many professional football players may have suffered for decades because chronic traumatic brain diseases can not be diagnosed until the patient dies.

NFL star David Dulson who committed suicide because of brain lesions.

There was an NFL star who committed suicide because of the pain of brain lesions.

In 2015, Chris Bohlander, a 24-year-old san francisco 49ers inside guard, suddenly announced his retirement. In an interview with ESPN, his response was full of frustration. "I just want to live a healthy life, and I don’t want to get any neurological diseases or die young."

In fact, Bohlander is lucky enough. Before 2011, NFL star David Dulson shot himself in his home. In his suicide note to his wife, he wrote: "Please, for the truth, please donate my brain to the NFL brain bank."

Dulson’s suicide stems from unbearable concussion pain. In this investigation, his brain was reintroduced into the study, and sure enough, Dulson was diagnosed with severe chronic traumatic brain lesions.

Although there are statistics showing that a professional NFL player encounters an average of 1,500 impacts every season, the NFL is reluctant to admit that the brain pain on those players is related to frequent head impacts during the game.

The plot of "Shock Effect" is quietly staged in reality. With the efforts of several generations of players, it was not until last year that the league was forced to "let go" and admit the danger of rugby.

At that time, faced with questions from members of Congress, Jeff Maitreya, NFL vice president of health and safety, personally admitted that rugby was directly related to CTE, but NFL officials also seemed to be at a loss as to how to avoid such dangers.

NFL President Roger Gould said: "Injury is always part of the game. Rugby is a sport that requires physical contact. There is not much we can do."

More and more data show that football can hurt the brain.

Danger has not brought more expensive rewards.

Does the dangerous sports meet bring expensive rewards?

In the average salary of players in the four major North American leagues (baseball, rugby, ice hockey and basketball) published by Forbes magazine in 2012, the average annual salary of rugby players is 1.9 million US dollars, ranking the last among the four major leagues, while the average annual salary of NBA players is as high as 5.15 million US dollars, which is 2.7 times that of NFL players.

After several years, this situation has not changed, but it is getting worse. One of the reasons for the "low salary" of NFL players is the huge number of teams. The number of applicants for each NFL team is 53, but the number of players playing is only 11.

As a result, players in many positions can’t play any games all season. In addition, the draft system supported by the huge player base also makes NFL players "worthless", and more than 200 new players join the NFL major leagues every year.

The particularity of rugby (easy to get hurt) makes the league must adhere to such a team structure and draft mode, but it also causes the proliferation and worthless players.

Under the fierce competition of survival of the fittest, many young players have been in the league for only one or two years, and they are in danger of being "dismissed" with a basic salary contract. When they enter the league, they have dreams and enthusiasm, and they are eager to change their destiny through football, but in the end they may only get an injury and lifelong brain trauma.

Even if you make a big splash in the league and earn a lot of money, the longer your service life, the more likely you are to be seriously injured. After retiring, you just don’t have to worry about your livelihood, but brain pain will often torture you for life.

This "endless road" is the story behind professional football.

"I am a neurologist, and my duty is to ensure that my patients enjoy a healthy brain, but you need to realize why people love sports. (Being a professional rugby player) This is a personal choice after all, and everyone has got different things from sports."

At the end of the investigation, a doctor who had contacted some patients diagnosed with CTE after death said this. He has no intention to stop people from taking part in this sport, but he hopes that the health of rugby players can attract more attention.

"What kind of arc is an athlete’s life? You need to understand what kind of health they will be at the end of their career."

　　Original title: 2020 "The people of Shanghai went to Shanghai," launched 20 special tourism routes+20 cities good events, which one do you like?

　　The Shanghai Culture and Tourism Bureau sponsored the "Shanghai People’s Going to the Shanghai event since the month of 2020. 19. China Tourism Day starts the date of the city. Many fine lines and waste management activities. The annual activity abstract and review, and in order to better launch a new event in 2021, revealing a new one, especially the "fashion capital, Shanghai magic" 2020 "Shanghai people go to Shanghai to Shanghai "Online competition.

　　Among the candidates of more than 3.00 candidates, more than 200 events. Cultural tourism experts repeatedly decided after selecting 20 special tourism routes and good activities in 20 cities. These final players will be appointed by the regional cultural travel agency in December this year. , Representing this line to participate in the speech, it has a detailed series with activities in the region. In the final jury, the media selection of the "Shanghai People’s Favorite Micro Shanghai Tourism Road" and "Shanghai’s Most Popular Cities" in 2020. "This is a good look at Shanghai’s finals and urban events. Shanghai is good!

　　Special tourist route

　　Baoshan District: Post -industrial fashion new way

　　Many people carry the memories of the old industrial factories. The old yard sparks in industrial reorganization, becoming the most avant -garde of the landscape of the industry. 3D printing of Smart Bay Branch Park brings together the Chinese Cultural Museum, the largest 3D printing bridge in the world, the pier and other art played red dot networks; the Shanghai Glass Museum has transformed from a glass furnace workshop to a magical change, colorful crystal glass world, China, China, China It is one of the three museums, not to be missed; the third -floor bridge sports cultural park, which was previously known as the Shanghai nitrate vacuum bottle factory, has become a new generation of red tide drift fist.

　　Baoshan District: Explore the villages north of Shanghai, "quiet" color

　　The national characteristics of the north gate of Shanghai -Luo Jing, Tangwan Town, starfish, bonuses, new land, and Yangqiao Village will build a "five villages scalable" rural revitalization demonstration zone. Tangwan’s most beautiful rural village road. The Shanghai New Road series comes from "fields, forests, roads, rivers, houses" this is a maternal cultural park hemerocallis flower, grass prostitute troubles, golden rice fields, adopt non -genetic technology entertainment; village in the village; in the village Starfish, Jellyfish Postal House Dating "Water Elf" Bath Water System Forest Oxygen Bar Spa, looking up at the sky and star camp, "crab accidentally meet" Baoshan Lake Yangtze River Crab, enjoying leisurely and pleasant rural life.