Extremely popular journalist Zhou Dan.

Photojournalist AARON Li

By the end of the year, the sales of car companies have also entered the "sprint" stage. In the past few days, many journalists have visited and found that many car companies have introduced promotional measures such as car purchase subsidies and limited-time concessions to attract consumers. In addition, including Wuhan, Hubei, many governments have also introduced subsidy policies such as car purchase coupons to further activate automobile consumption.

Some experts said that the policies to promote automobile consumption in various places are relatively direct and targeted, which has a certain promoting effect on boosting automobile market consumption and optimizing consumption environment. By issuing coupons or giving replacement subsidies, more consumers will be released, which will greatly boost sales in the short term and help the annual automobile production and sales to hit a new height.

A number of car companies launched multiple offers at the end of the year to promote consumption.

On December 11th, in a new energy vehicle experience store in Wuhan Dream Times Square, the sales staff told Jimu journalists that all the models currently on sale have different discounts, with cash discounts ranging from 21,000 yuan to 26,000 yuan.

"The promotion at the end of the year, such as this model that we sell best, currently offers a comprehensive discount of 26,000 yuan, and can also give away a coupon of 8,000 yuan, which can be used to buy things in our brand self-operated mall." A salesperson introduced that this price is the most favorable time in 2023. "In fact, we sold a lot in the first half of this year, and there was no cash discount at that time."

In a 4S shop in Hanyang, the reporter saw that although it was a working day, many consumers were still consulting about car purchase. Sales staff told reporters that since December, in order to increase the market share, the store has launched many promotional activities. For example, the preferential strength of a best-selling pure electric vehicle has exceeded 20,000 yuan per set. At present, the sales volume is not bad, which has increased a lot compared with last month.

In addition, many automobile brands have fuel vehicle replacement subsidies. Some new energy vehicle companies have introduced additional subsidy activities, replacing new energy vehicles with fuel vehicles, and can enjoy a cash discount of 5,000 yuan on the basis of the current discount. The person in charge of a 4S shop of a new energy vehicle told the reporter that the demand for vehicle replacement of customers has surged near the New Year. In recent months, 70% of the store’s sales are fuel vehicles replacing new energy vehicles. In addition to cash subsidies, the store also launched some replacement offers, such as free color selection of models and free wheel hub size selection. It is equivalent to adding some configurations that need to increase the price before and reducing the price.

Many governments have successively introduced preferential subsidy policies for car purchase.

In addition to "Golden September and Silver 10", the end of the year has also become the peak season for car companies to promote sales.

In addition to the promotion of car companies, many governments have also introduced relevant subsidy policies such as car purchase and consumption to further activate the automobile consumption market.

Just this month, Wuhan City, Hubei Province will launch the "2023 Wuhan" series of automobile consumption promotion activities "and issue 10 million yuan" fuel+new energy "car purchase coupons. Under the guidance of Wuhan Municipal Bureau of Commerce, the issuance of car purchase coupons was jointly initiated by Wuhan General Chamber of Commerce, Hubei Automobile Dealers Association, Wuhan Automobile Dealers Association, Hengxin Automobile Group, Know Car Emperor and Tik Tok Life Service, in accordance with the principle of "government guidance, association assistance, enterprises making profits and people benefiting". At that time, a number of preferential policies for car purchase will be launched simultaneously online and offline to help Wuhan citizens "celebrate the Year of the Dragon and drive a new car".

On December 12th, 10 million yuan "fuel+new energy" car purchase coupons will be issued. Consumers can enjoy subsidies after buying cars during the event and uploading materials on the China Unionpay Quick Pass platform.

Off-line, some car companies in Wuhan will make the most profit-making sales for various models every year, and some hot-selling models will have a discount of over 100,000 yuan. The online platform will simultaneously issue 10 million-class car coupons, and you can enjoy a cash subsidy from 1000 yuan to 5,000 yuan after buying a car.

Nationally, on December 1st, Jiangxi issued the "2023 Jiangxi Provincial Automobile Voucher" with a total amount of 19.53 million yuan to the whole province; Earlier, since the end of November, Suzhou City, Jiangsu Province has introduced a threshold-free digital RMB red envelope subsidy for car purchase. If the car price is between 200,000 yuan and 300,000 yuan, you can get a red envelope of 4,000 yuan, and if the car price is above 300,000 yuan, you can get a red envelope subsidy of 6,000 yuan.

Jimu journalists found that Guangdong, Sichuan, Gansu, Xinjiang, Changsha, Qingdao and other places have also recently issued policy "spree" to promote automobile consumption, in which the amount of car purchase subsidies ranges from several thousand yuan to tens of thousands of yuan.

The industry claims that it will help the car sales hit a new high in the whole year.

Since the beginning of this year, China’s automobile consumption market has maintained a rapid growth trend.

Data show that from January to October this year, China’s automobile sales reached 23.967 million, up 9.1% year-on-year. Among them, new energy vehicles performed particularly well, with sales of 7.28 million vehicles, up 37.8% year-on-year, and the market share reached 30.4%. According to industry insiders, at the end of the year, car companies will concentrate on promoting profits and overlapping local subsidy policies, and car sales are expected to achieve new breakthroughs.

According to industry insiders, in the past, for car companies, they paid attention to a "golden September and silver ten". September and October were generally the peak seasons for car consumption, and car companies would intensively introduce promotional policies at this time. In December, the price concessions of many car companies will generally be recycled. This may be related to the increasing demand of car buyers before the New Year and the sales strategy of dealers.

According to Yan Jinghui, a member of china automobile dealers association Expert Committee, in December this year, car companies are still intensively releasing promotional information, which is closely related to the frequent promotion of car subsidy policies by local governments.

Cui Dongshu, Secretary-General of the National Passenger Car Market Information Association, also said that in order to maintain the sales level, some car companies made relatively great efforts in price promotion at the end of the year. Use profits to flush sales and ensure the effective operation of all links in its own industrial chain. Policies to promote automobile consumption introduced in various places are relatively direct and targeted, which has a certain promoting effect on boosting automobile market consumption and optimizing consumption environment. By issuing coupons or giving replacement subsidies, more consumers will be released, which will greatly boost sales in the short term and help the annual automobile production and sales to hit a new height.

(Source: Jimu News)

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"Strictly beating"

Recently, the beauty collection store Harmay Diaolia Corporate Company Shanghai Diaoli Lexiang Enterprise Development Co., Ltd. was fined 887,000 yuan, because the big -name small sample cosmetics label sold did not meet the regulations.

It is worth noting that this is not the first time that the beauty collection store has planned to follow the sample, but the fine is innovative. This punishment signal is considered by the industry to be the beginning of strict samples, and the samples on the vent on the air’s mouth should also be reduced.

35 big -name small sample rollover, the plum was fined 887,000

According to the administrative penalty letter made by the Shanghai Municipal Supervision Bureau to the Shanghai Diaolu Enjoy Enterprise Development Co., Ltd. (hereinafter referred to as Shanghai dialect Mei Lexiang), on April 16, 2021, the Municipal Supervision Bureau was on the "Harmay in Xingye Road, Huangpu District. The "Cosmetics Collection Store for the" Cosmetics Collection Store. It was found that the "Clarins Clarins" brand Huanyan Elastic Ridon (5ml), which was selling at the scene, had a missing item of 4 brands of 4 brands and 24 cosmetics. At the same time, the Shanghai Municipal Supervision Bureau stated that during the investigation of the above cases, some cosmetics sold in the above case still had Chinese labels that were missing.

According to the equity penetration information, the legal representative of Shanghai Dia spectrum is consistent with Beijing dialect Melalexiang Technology Co., Ltd. (that is, the parent company of Harmay dialect).

局 Intercept the Shanghai Municipal Supervision Bureau

According to Green Eye statistics, all the cosmetics of these Chinese labels are all small samples of international big names, including 11 brands such as Tiffany, Bobley, Da Ke, and Jiao Shiyun, with a total of 35 cosmetics. The problem of illegal labels is mainly concentrated in the three aspects of labelless cosmetics component tables, production batch numbers, and imported cosmetics filing numbers. Among them, the Dake series is the most, involving 17 sample products, which accounts for almost half of the total number of the above brands.

The penalty letter shows that the parties sell a total of 35 cosmetics without tax (13%tax rate) sales of 152,000 yuan, the value of the goods is 245,000 yuan, and a total of 1134 cosmetics are inventory.

According to the provisions of the "Cosmetics Supervision and Administration Regulations", "the minimum sales unit of cosmetics should have labels. Tags should comply with relevant laws, administrative regulations, and mandatory national standards, and the content is true, complete, and accurate." The behavior is suspected of violating the provisions of Article 35 of the Cosmetics Supervision and Administration Regulations, which constitutes the behavior of cosmetics that does not meet the requirements of the operating label.

In the end, the Shanghai Municipal Supervisory Bureau enjoys the Shanghai dialect, which enjoys a penalty of "confiscating illegal income RMB 152,000 and a fine of RMB 735,000".

In response to punishment, Qingyan contacted Harmay today, but the other party did not make a statement.

It is reported that Harmay said since 2008 on the online Taobao store, and opened the first offline store in Anfu Road, Shanghai in 2017. In 2019, the Beijing Sanlitun Store became popular on social platforms. Favorite.

Earlier this year, Harmay Mi Mei received about 200 million US dollars (about RMB 1.27 billion) D -round financing. At present, a total of 4 rounds of financing has been completed. Public news shows that currently Harmay’s big names and overseas niche brands have more than 400, SKU exceeds 9,000, and more than a hundred new Jinjin cooperative brands in 2021.

Puzzle

In the past two years, with the continuous refinement of consumers’ needs, small sample products are small, portable, and low -testing the characteristics of low -testing costs. They are sought after by consumers and brands. Brands such as Lancome and Keyan have placed "sample machines" in malls. Consumers use products by free delivery samples, so as to excavate customers.

With the rise of beauty gathering stores such as Harmay and onlywrite, big samples have become the weapon for store drainage and marketing, and the size of the small sample economic market has grown rapidly.

However, behind the hot samples, many people in the industry are worried, "Non -selling products and money, (the market) where there are so many small and medium samples." Even a beauty retail channel practitioner told Qingyan that the small samples circulating on the market at present The scale has far exceeded the industry supply.

梅Harmay talk information map

So, outside the official channels, where did the samples sold by the beauty collection store come from? Harmay’s co -founder Ju Chunmao said in an interview with 36KR: "Under the current business environment of China, the license of big names is more difficult to get. Mainly from counters and traders. "

According to Qingyan survey, most of the small and medium samples in the market are from the following four channels: brand gifts; brand counters or internal personnel for resale; "reversing" supply; smuggling and fraud. But there are few small and medium samples produced in the first two channels.

The above -mentioned beauty retail channel practitioners told Qingyan that the samples sold in the beauty collection store have a cross -border trade in the cosmetics counters of department stores -a lot of small samples without Chinese labels come from this, that is, the goods purchased overseas Small sample.

"No import cosmetics filing number, of course, does not rule out smuggling and fake sale." Zhang Taijun, R & D director of Guangzhou Tsui Tsui Skin Skin Science and Technology Research Institute. According to the "Regulations on the Supervision and Administration of Cosmetics" and "Administrative Measures for Cosmetics Tags", cosmetics should have Chinese labels. Offline channel sales do not have Chinese label imported cosmetics, or products that do not meet the prescribed labels are obviously illegal.

It is worth noting that in January last year, ONLY WRITE, the beauty collection store of Hangzhou Kerry Center, was reported by consumers. The local market regulatory bureau contacted the customs department to assist in the investigation. Nearly 3,000 pieces of suspected smuggling cosmetics were detained, most of which were small cosmetics samples (for details, see "onlywrite! The source of cosmetics samples").

Strict sample

It is not difficult to see that the unqualified cosmetics label reflects product sources and product quality issues, which plays an important role in rectify the small sample market.

"Cosmetics supervision will become stricter and stricter. There are small and medium samples (gifts) in the management measures of cosmetics labeling. It has been implemented for a long time, but no one has paid special attention to it before. Many big brands have also issued official statements. The barcode is sold. "The above person said.

Among them, many people in the industry reported to Qingyan to strictly check the samples, which will be a punch of the beauty collection stores mainly sampled drainage. "As soon as this incident came out, it was understood that people had already been removed (non -compliant). The samples of formal channel sources were not problems. If informal channels, these beauty collection stores will definitely be affected later."

There is also a factory in the direction of Qingyan, "At present, the domestic brands and foreign -funded brands in domestic production and filing have basically unique and strict supervision. The management of imported products is actually gradually standardized. It’s the compliance of imported products. "

In fact, the tightening of small sample supervision has already begun last year. Earlier this year, the Shenzhen Municipal Supervision Bureau reported that since January last year, it destroyed 3 illegal denominations of cosmetics operations and seized 2,388 boxes of cosmetics with various types of imported brands without Chinese labels, with a minimum packaging cosmetics of more than 22,000 boxes. The estimated value of the goods exceeds 22 million yuan, and 3 cases are filed, of which the value of the counterfeit cosmetics involved in counterfeit infringement is 260,000 yuan, and it is transferred to another public security case.

On March 1 last year, Tmall also issued the "Notice on the Regulations on the release of new Tmall sample products". According to the new rules of Tmall, the pricing of sample products released by merchants shall not be higher than the price of the same proportion of the corresponding formal products. At the same time, the sample volume does not exceed 30%of the decoration products in principle. In addition, the merchants should express the attribute keywords such as "trial", "small samples", "samples", "trial outfit", "experience outfit" in the published sample title, and provide the purchase voucher for the sample for platform review.

"With the introduction of relevant national regulatory policies and the requirements of retail platform specifications, the beauty collection stores with small samples as selling points may adjust the procurement channels, and the continuous supply of products is certain." Some industry people said, "Now it is also very very very very very very very very very very very very It is difficult to say the specific impact on small sample business, but the problem of small sample compliance or the main strike object of strict supervision this year. "

At the same time, with the official implementation of the "Administrative Measures for Cosmetics Labels" on May 1 this year, the sample economy of small sample cosmetics will undoubtedly usher in an inflection point.

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