How to make artists fully integrate into the IP confrontation？ The general director of Ace to Ace has something to say.
Video: Ace-to-Ace Edition: More laughter is waiting for you.
In recent years, Zhejiang Satellite TV’s variety matrix brand has become more and more famous, and many programs that are familiar to the audience have been launched. Among them, "Ace to Ace", which combines song and dance, competition, theater and other links, has created its own sky in the field of variety in the shed. With a large number of loyal audiences, how is each program of "Ace" planned? Is it true that so many stars are attracted by sky-high salary as said on the Internet? A few days ago, the reporter interviewed Wu Tong, the general director of the program, and he will answer the audience’s curiosity and online rumors one by one.
Why did you launch Ace to Ace?
Outdoor reality show blowout, want to differentiate
The birth of every program will have a supporting point, and the fulcrum of the birth of "Ace" is the original intention of differentiation. After the fire in Running Man, the outdoor reality show showed a blowout trend. Wu Tong revealed that it was Wang Jun, director of Zhejiang Satellite TV, who proposed the direction at that time, and wanted to make a reality show in the shed to occupy another blue ocean area of variety industry with differentiation, so after the team constantly brainstormed and scrutinized the details, there was Ace to Ace, which focused on the variety in the shed and focused on the IP concept.
Because it is a completely original program, there is no reference model. It can be said that since the birth of "Ace", every program from the first season to the second season needs great efforts and efforts. As it turns out, this variety show in the shed has indeed achieved good results with its own differentiation and has become the hottest variety show in the TV shed in China.
How does a strong guest appeal come from? Platform cohesion is the key.
Viewers who have seen Ace to Ace will be amazed at the ability of the program to invite artists. Each issue is a heavyweight ace, from Jackie Chan, Zhang Guoli, Ceng Zhiwei and other "big brothers" in the circle to Fan Bingbing, Yang Mi, TFBOY, Lu Han and other popular goddesses to "play". Why can the ace have such a strong artist appeal? For the guests who had been rumored by the Internet that "Ace" was attracted by sky-high salary, the general director Wu Tong said that it was purely a rumor. The reason why the guests of the program were willing to participate in the program was firstly because Zhejiang Satellite TV’s platform was cohesive and attractive enough to attract stars, and secondly, the artists’ docking and communication skills were really strong, which was also an advantage of the platform.
Speaking of artists, Wu Tong also mentioned two words, namely "surprise" and "moved". "Ace" programs often arrange surprise guests for the coming artists. The confidentiality of this link is well done, so the artists themselves don’t know, and it is precisely because of this that unexpected situations often appear at the recording site, which makes the "Ace" team feel surprised and moved. For example, in the ninth episode of the first season, Quiet reappeared the image of "Da Yuer" in the classic TV series "The Secret History of Xiaozhuang", and the director group specially invited Ma Jintao to play the leading actor "Dourgen" to give Quiet a surprise. Unexpectedly, Quiet was moved to tears when he saw Ma Jintao. This scene also moved the program group. In the seventh program of the second season, when Kimi suddenly appeared on the scene, not only the audience applauded and screamed for the reunited ipartment crew, but also Michael Chen, Loura and Sean immediately got high. The friends who rarely met together recalled the past on the stage, and the details were particularly touching. Similar surprises are staged in almost every issue. It can be said that surprises are mutual. The program group has prepared surprises for artists, and artists are constantly giving new surprises to the program group.
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What kind of team is behind the show?
Most of the members are post-90s, and they are thoughtful for every detail.
Behind any excellent program, there are a group of hard-working people, and "Ace to Ace" is no exception. This program is basically from the planning, artist communication and details execution. They are big enough to know all kinds of hot events and new ways of playing, but they are still not careless in implementing the details. Every detail is carefully thought out and compared again and again before making a decision. Wu Tong, for example, said that in the case of the ninth program of the second season just aired, Athena Chu played the role of "Zi Xia Fairy" again after 22 years. In order to better reproduce the classic role, the costume program group just thought back and forth for a long time and prepared three sets of costumes with different stage effects, except for the transparency of 30% and 60%, and the materials of the clothes are also different, and the details are so accurate, just to bring the best programs to everyone.
Because "Ace to Ace" involves many links, the program group has a lot of preparation work to do, and it takes a lot of energy just to wear clothes and props. Wu Tong admits that the entire choreographer group sleeps less than 3 hours a day, and during the day, they do execution, such as communicating with artists and trying out costume props. They don’t start planning or summarizing until 12 o’clock in the evening, and call it a day. The hard work of the program team also shows that it is not easy to make a good program.
Wu Tong also said that compared with the first season, the second season showed more feelings, hoping to really leave something for the audience after the show. When it comes to the future, Wu Tong feels that if the audience likes it, they are willing to keep doing it, but they will not solidify their thinking, and they have been trying to bring more newer and more meaningful things to the audience.
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