Galaxy: "Mr. Key" for Geely’s comprehensive new energy transformation

  "We define the period from May 31st to September 31st as the Galaxy 1.0 stage, and we are committed to quickly achieving market breakthroughs. From October 1st, we entered the 2.0 stage, which is not only the concept of two main products, but also the end point model of multiple channels and various profit methods are constantly expanding." At the launch event of the 50,000 Galaxy L7 recently,Bach, general manager of Galaxy Business Unit, admitted in an interview with the 21st Century Business Herald that although Geely Galaxy L7 has good sales, user awareness is not very high, and ordinary users in many places do not recognize Galaxy’s new products. The 2.0 stage will continue to infiltrate the public in large quantities to achieve improvement and breakthroughs.

  On February 23 this year, the new mid-to-high-endSeries – "Geely Galaxy" was officially released, mainly covering the price range of 150,000-300,000 yuan. It will launch 7 models within 2 years, including 4 intelligent electric hybrid L series and 3 intelligent pure electric E series. The former adopts Geely Galaxy intelligent "electric hybrid" architecture, covering A0 to B-level intelligent electric hybrid products; the latter adopts Geely Galaxy intelligent "pure electric" architecture, covering A-level to D-level intelligent pure electric products.

  At that time, the group had a lot of expectations for the Galaxy series – "The Galaxy series will launch a new car every quarter to rapidly expand its competitiveness in the field" "The Galaxy L7 has no rival in the A-class SUV" "The sales goal of each product of the Galaxy series is to become the top three in the market segment" "The three brands/series of Galaxy, Geometry and Lynk & Co will enter more than 70% of the market".

  The first model of the compact SUV Galaxy L7 was launched at the end of May, and the 50,000 new car was launched at the Geely Baoji factory on October 15, less than half a year after its first new car was launched; the second model of the compact car L6 was launched in mid-September; the third model of the pure electric coupe, E8, will also be launched and delivered within the year.

  Within three months to achieve monthly sales of more than 10,000 yuan, the Galaxy L7 has made a good start, allowing this new model series, which is responsible for the transformation of Geely’s brand new energy, to initially gain a foothold in the market. The task of continued growth will fall on the shoulders of the Galaxy L6 and Galaxy E8. Burdened with more expectations and pressures, can "Galaxy" help Li Shufu, chairperson of Geely Holding, realize the "blue dream"? The market has little time left for Geely. For this giant in the era of fuel vehicles, where will Geely’s new energy transformation go when the decline of fuel vehicles intensifies?

  Can the Galaxy series help Li Shufu realize his dream?

  In 2022, after ranking first in sales of Chinese brand passenger cars for five consecutive years, Geely lost the title of its own brand.

  From a township enterprise in Taizhou, Zhejiang Province, it has grown into a leading enterprise of China’s own brands. With the rolling wheels of China’s automobile industry, Geely, whose sub-brands are blooming everywhere, has established a huge automobile kingdom. However, behind the brilliance, in the face of the rapidly changing Chinese automobile market and the menacing new energy transformation, Geely seems to be temporarily left behind.

  Geely’s development can be roughly divided into three stages: the first stage is the "barbaric growth stage" before Geely’s acquisition of Volvo; the second stage is the "back-to-Geely stage" after the acquisition of Volvo, including the launch of Lynk & Co, which is the most typical product of Volvo’s back-to-Geely, and also conforms to Geely’s high-end demands; the third stage is the two blue Geely action plans mentioned by Li Shufu, chairperson of Geely Holding, in early 2021, one is to focus on energy-saving and new energy vehicles, 90% of which are new energy and hybrid vehicles; the second is to focus on pure electric smart vehicles and actively participate in the competition in the intelligent pure electric vehicle market.

  In fact, it is not too late for Geely to enter the new energy market. In 2015, it launched the first pure electric vehicle Emgrand EV, and three years later, it launched GSe. In April 2019, it released a new brand Geometry Car, shouting the slogans of "Global Electric Vehicle Brand Leader" and "Building the World’s Best Electric Vehicle", and launched Geometry A. After that, it launched a new brand "Maple Leaf", which was later changed to Ruilan, which specializes in the production of electric car-hailing.

  However, the technological advantages accumulated in the fuel era have not been continued in the field of new energy vehicles. In order to seize sales, the positioning of geometric brands has also begun to explore the so-called mid-to-high-end market at the beginning of its birth. In addition, the oil-to-electricity operation, similar products but higher prices have greatly reduced its cost performance. The process of new energy transformation is not as fast as expected. In 2020, Geely Automobile sold 68,100 new energy and electrified vehicles, and the current sales of new energy and electrified vehicles accounted for only 5.2% of the total sales. Li Shufu once set a goal of "new energy and electrified vehicle sales to reach 90% of the total sales by 2020", which is a far cry.

  In 2021, Geely proposed a new "Blue Geely" initiative. During the same period, the domestic new energy vehicle market has also undergone earth-shaking changes. Geely is also accelerating its offensive. In March 2021, Geely veteran An Conghui served as CEO of Extreme Krypton, leading Geely to sprint towards high-end electrification. At the same time, Geely’s first-hand cultivation of Jiayue began to take charge of Geely Automobile Group.

  If the advent of Extreme Krypton officially sounded the horn of the transformation of the Blue Action Plan and redefined Geely’s brand height in the smart electric vehicle market. The birth of Geely Galaxy highlights Geely’s ambition to seek scale in the new energy market, aiming to fill the market gap of Extreme Krypton brands positioned above 300,000 yuan and geometric brands positioned below 150,000 yuan, trying to enhance the advantages of new energy vehicles with a more complete product matrix and regain the throne of the "first brother" of its own brand.

  In 2022, the official announcement will suspend the production of fuel vehiclesShowing explosive growth, the annual sales volume was 1.8685 million, an increase of 152.5% year-on-year, surpassing Geely Automobile in one fell swoop. The latter sold 1.43 million cars in 2022, an increase of 8% year-on-year, of whichSales are 328,700, tripling from 2021, with a penetration rate of about 23%. Jiayue has said that Geely’s goal in the new energy vehicle market in 2023 is to increase by more than 100% compared with 2022.

  The market is running out of time for Geely, a giant in the era of fuel vehicles that urgently needs to come up with competitive products in the new energy era – Geely Automobile hopes to further label its new energy products through the Galaxy series. The launch of seven new cars at the press conference showed Geely’s determination to transition to new energy.

  "After the breakout of Geely Krypton, the whole of Geely will be fully new, and the arrival of Galaxy means that Geely will quickly transform into new energy." Lin Jie, senior vice president of Geely Automobile Group, said in an interview with 21st Century Business Herald reporters. "Geely’s existing brands have clear positioning and division of labor in their respective market segments. Geometry focuses on the new energy market below 150,000 yuan, Geometry focuses on the market above 300,000 yuan, and the Galaxy series is mainly within 150,000 yuan – 300,000 yuan. Its sales target in 2023 is that each product must enter the top three in the market segment. Geometry + Galaxy’s two new energy product series will cover 65% of the future new energy vehicle market share of [Geely Automobile]."

  Products and channels are changing simultaneously, and Galaxy is attacking in an all-round way

  For Geely, the release of Galaxy has given them a range of mid-to-high-end products that originated from themselves and are designed for the new energy sector.

  "In the past, the characteristics of the electric vehicle market structure were dumbbell-type, micro-electric vehicles under 100,000 yuan and intermediate electric vehicles above 300,000 yuan contributed more to sales, but starting from this year, the market structure is obviously concentrated in the middle, and gradually to the spindle-type development, which also means that the middle market will become the largest market segment in the future." Some industry insiders told reporters.

  This is precisely the market that Geely Galaxy is targeting. In the opinion of industry insiders, the price difference between the fuel vehicles and the Geely brand is large, which affects the acceptance of users. Geely Galaxy helps Geely brand new energy vehicles, especially hybrid cars, to differentiate and promote. More importantly, the mid-to-high-end positioning is an easy price range.

  "In today’s new energy market, the competition between enterprises and enterprises lies in products, the competition between products and products lies in cost, and the cost is determined by technology and innovation. Investment in technology can win this war."

  In fact, the cost-effectiveness and product strength brought by technical advantages have been partially verified on the extreme krypton brand. In 2022, the extreme krypton sold nearly 72,000 vehicles with the extreme krypton 001 model; in August this year, the price of the extreme krypton 001 was reduced by 30,000 – 37,000 yuan, and the starting price was reduced to 269,000 yuan. The effect of the price reduction is obvious. In August this year, the extreme krypton hit a new monthly delivery volume. The monthly delivery volume reached 12,300 vehicles. In January-August, the extreme krypton car delivered nearly 70,000 vehicles, almost matching the sales volume of last year.

  However, Galaxy and Krypton are in a different situation. The former bears more pressure and expectations. On the one hand, the 15-300,000 yuan new energy vehicle market it is targeting is particularly competitive. It has to deal with the top two in the single model listAnd, with the new energy vehicles to reduce the dimension of traditional fuel vehicles, sniper 180,000 – 250,000 yuan of this joint venture car world; on the other hand, the Galaxy series shoulders the heavy responsibility of Geely’s new energy transformation.

  In order to start the Geely Galaxy series, the first production car Galaxy L7 (13.87-18 5,700 yuan) is equipped with Geely’s new car operating system Galaxy NOS and the new AegisSecurity system, a new generation of Raytheon hybrid technology (Raytheon 8848). In addition, Galaxy has an independent product logo and channel ecosystem, including direct sales and agency distribution models, which almost have the elements of an independent brand.

  From May 31st listing, to July monthly sales for the first time exceeded ten thousand, and then to October 15th ushered in the 50,000 new car off the production line, the speed of Galaxy L7 in this year’s increasingly rolled market performance can be said to be eye-catching. Up to now, Geely Galaxy L7 has sold over ten thousand for three consecutive months.

  Bach told the 21st Century Business Herald reporter, Geely Galaxy L7 flagship model Starship version is the best-selling, the second top with MAX version accounted for the second, the two models accounted for more than 90% of total sales, Galaxy L7 main sales range maintained at about 160,000 yuan.

  "Now the overall replacement rate is about 40% -50%, of which about 30% are Geely fans and old owners. The remaining customers are basically from the past joint venture fuel vehicle owners, especially the 5-8 year old joint venture fuel vehicle users. In addition, there are also some new users, concentrated in the 25-35 age range, who are buying their first car in life," Bach said.

  In addition to L7, on September 16, Geely Galaxy launched the second model Galaxy L6 (115,800 – 149,800 yuan), sniping A-class joint venture cars including Xuanyi, Langyi, Suiteng, Corolla, etc., and also trying to "grab food from the tiger’s mouth" from Qin PLUS DM-i (9.48-17 9,800 yuan), but Geely Galaxy L6 entry threshold is higher. Fan Junyi, general manager of Geely Automobile Sales Company, revealed that Geely Galaxy L6 is quite different from the competing user portrait, which is also Geely Galaxy’s way to break through the price war, that is, to fight the value war.

  The data shows that Geely Galaxy L6 sold more than 3,000 units in September. "From the previous booking situation, Tianjin is the city with the largest reservation volume of Geely Galaxy L6. Dalian, Shenyang, Changchun, Harbin and other reservations have reached more than 100 single stores, and the order situation in the southern region is better." Bach told reporters that he hoped that Geely Galaxy L6 and Geely Galaxy L7 will form a CP combination, at least in terms of sales and end points. The two are equal goals.

  Zhou Xiulong, general manager of Geely Automobile Baoji Company, revealed that the Baoji factory has officially started double-shift operation since July, with a maximum daily production capacity of more than 800 units, and a normal production capacity of about 700 units a day. At the same time, upstream suppliers have also started double-shift operation, including the Raytheon Electric Hybrid 8848 production base also located in Baoji.

  Although Geely Galaxy L7 sales have performed well, Bach admits that user awareness is not very high, and ordinary users in many places do not recognize Galaxy’s new products. "At the beginning, we attracted the first wave of Galaxy fans with the quality and characteristics of the products. This is not enough. In the 2.0 stage, we will continue to infiltrate the public in large quantities in order to achieve improvement and breakthroughs."

  At the product level, in addition to Geely Galaxy L6 and L7, which mainly target the A-level hybrid market, Geely Galaxy E8, the third car of the Geely Galaxy series, focuses on the B-level high-end pure electric market and will be launched and delivered within the year. Bach told reporters that pure electric products are the majority of the product series planned for next year.

  Geely Galaxy’s breakout, in addition to product leadership, channel assistance is also crucial. According to official data, Geely Galaxy currently has more than 500 channels across the country, and is expected to reach about 650 by the end of the year. It will expand to 1,000 by 2024.

  "Everyone who understands this industry will know that it basically needs to cover about 1,000 stores in the country to be considered a relatively complete form. Expectations are expected, but it still needs to conform to the laws of reality – how much each store sells, whether the profit situation is good or not, and the healthy and stable development of channels are aspects we need to ensure." Bach stressed.

  With the transformation of automobile electrification entering the deep water area, industry insiders believe that the Pareto Principle of China’s automobile industry is becoming more and more obvious. By 2025 at most, there may only be 8-10 companies with monthly sales of over 10,000 yuan in China, and the arrival of the new energy era has become inevitable. The price war in the automobile market is bound to reach the end of this year, or even next year. Car companies must be ready for a decisive battle for 20 months. By the end of next year, it will be possible to see who can survive in the Chinese automobile market.

  "The current price war situation filled with gunpowder will not last long. There are many participants in the auto market in our country, and independent brands have taken up the ante new energy vehicle track. If the industry grabs market share through price wars, it will lead to a decline in car companies’ profits under pressure, and the industry competition landscape will deteriorate." Bach said that Geely will adhere to the value war, quality war, service war and corporate ethics war on the basis of price advantages to achieve a comprehensive "value upward".

Building cars for the rise of "national cars", Geely has been full of China’s hopes for 30 years

In October 2016, it ushered in a major moment of its 30th anniversary. The achievements made in these years are obvious to all. It has made outstanding achievements in various aspects such as styling design, power configuration, and technological quality. Sales have remained high for a long time, winning unanimous praise from consumers.

As a pure Chinese brand enterprise, it has now established a firm foothold in the domestic and foreign markets. With brilliant achievements, the manufacturing spirit of excellence and the courage to keep your word and do what you say, it will become a strong "China".

"Three generations" strive for excellence, and will be more refined in the future

The company started in 1986, officially entered the industry in 1997, and this year marks its 30th anniversary. Today, it has gone through three generations: from the first generation of products, to the second generation of products, and then to the newly launched third generation products. In other words, it has entered the "era of boutique cars 3.0".

Like other domestic brands, they also began to rely on "price wars" to fight the world. While lowering the grade of domestic cars, they also trapped themselves in a vicious circle of "high matching and low price", which brought huge pressure to the cost control and income of the enterprise. Later, they resolutely broke through the price war and focused on building the quality, which was the first quality created under the background of the company’s strategic transformation. Later, the flagship cars of quality such as,,, and so on were born, which suddenly made them stand out among domestic car companies.

        CEO Zeng said: "The key to opening the market door is the product, a good product can open a large market; the key to spreading a product is that good users can open the hearts of one consumer after another." The obsession with quality is evident. The future car market will inevitably be a market for quality competition, and those who strive for quality will inevitably have an advantage in the future.

"Those who are confident are strong", full of Chinese feelings

Often advertised as "confident people are strong", which is not only the confidence of technology and the brand itself, but more importantly, the confidence of Chinese culture, which contains full Chinese feelings. For a long time, the people and enterprises of our country have not been very confident in their own culture, and many Chinese companies have dubbed foreign names for the convenience of marketing. However, the cultural vision of "good luck" in China for thousands of years as the name of the company, such as,, etc. are also derived from Chinese culture.

        In addition to confidence and love for Chinese culture, "also contains the desire to revitalize Chinese culture through industry. I have always been very enthusiastic about the public welfare undertakings of the motherland, conveying full positive energy. Tornado ravaged Yancheng, Huayan Temple rescue team walked on the front line of disaster relief, and the sponsored Huayan Charity Foundation responded quickly. On Children’s Day on June 1, Huayan Charity Foundation donated 300 sets of love desks, sending love to children in mountainous areas. An important debut was at the donation ceremony of" Han Hong Love Hundred People Aid Gan ", donating 30 brand new vehicles to" Han Hong Love · Hundred People Aid Gan "as" special vehicles for medical inspection ".

It is not difficult to see the responsibility and cultural responsibility of a pure Chinese enterprise.

Building cars for the rise of "China"

It is undeniable that China is not a "powerful country" so far, and China still needs the unremitting efforts and struggles of countless people with lofty ideals.

Building cars for the rise of "China", a calm old driver who adheres to "actions speak louder than words" will of course not boast to the outside world like this, but it is not difficult to see the ambitious ambition from some of the "words and deeds" and outstanding achievements. As early as May 18 this year, the official WeChat released a photo of its car and China’s J-10 fighter jet, and played the slogan "Confident China Made". The birth of the J-10 represents a new level of Chinese fighter design, which is a kind of pride for the whole nation. The purpose and ambition of publishing a photo with the J-10 are self-evident.

Wave Fan Views: 30A year full of Chinese hope

Over the past 30 years, it has achieved amazing results in the domestic industry, and sales have been high. It is often "there is a market without a car", which has won the recognition of consumers and the people. It has this strength. Take the initiative to break through the "price war" in a timely manner, focus on products, strive to create quality, and strive for excellence. Have such a spirit. When others are obsessed with marketing, they are busy with public welfare undertakings. When others are obsessed with foreign names to win attention, they are obsessed with the cultural vision of China for thousands of years. Have such feelings!

Today, China is in a stage of rapid development, and China is also moving towards the world step by step. As a representative of this development trend, it is more likely to make a difference in the process of building a "powerful country". Let’s wait and see!

Off-road vehicle rolling grassland official: 4 people involved have been punished and 1 person is still being traced.

  Recently, some netizens released a video saying that an off-road vehicle deliberately crushed the grassland in Duolun County, Inner Mongolia. The live video shows that there are many off-road vehicles driving on the grassland and rolling rut marks.

  On August 7, Beijing Youth Daily reporter learned from Duolun County Grassland Ecological Comprehensive Law Enforcement Brigade that at present, four drivers have accepted administrative punishment, but there is still a driver involved who refuses to accept legal investigation, and the local authorities are contacting and investigating. Duolun County said that the act of wantonly crushing grasslands to destroy the ecological environment will be dealt with seriously according to law. The reporter of Beiqing Daily noticed that there are still many videos of driving to crush grasslands on the Internet. There have been cases of disputes with local herders after the team crushed grasslands.

  Four drivers who crushed grassland have been punished.

  Another person involved is still searching.

  According to the live video of many cars rolling grassland photographed by netizens, the grassland was also pressed out of rut marks after the vehicles were driving. In addition, there is a video in which a driver defies the camera and says, "Jianjun, I’m home. Are you still chasing? Do you know this car? I drove back. " Some netizens said that the driver’s reference to Jianjun was Liu Jianjun, the county magistrate of Duolun County.

  Since July 30th, Liu Jianjun, the county magistrate of Duolun County, has also released a number of videos, hoping that everyone can help provide clues for participants to go to local government departments to cooperate with the investigation. For the provocative behavior of the driver involved, Liu Jianjun also shouted on the video platform, "Please surrender yourself as soon as possible."

  On August 7, Wang Litang, deputy head of the Duolun County Grassland Ecological Comprehensive Law Enforcement Brigade, told the reporter of Beiqing Daily that the incident of crushing grassland in the video occurred at the end of July, and the incident occurred in the north of Huangqi Yingfang, belonging to the farmers’ grass pasture. According to reports, at present, four car owners involved have accepted administrative punishment and completed vegetation restoration, but there is still one car owner involved in the video provocation, and the local area is still looking for it.

  On August 6th, the Duolun county government also issued a warning through the online platform: "A car modification center, you wantonly destroyed the grassland ecology, refused to accept legal investigation, openly challenged the legal authority and touched the grassland ecological red line. Please accept legal sanctions within a time limit in accordance with the notice of Duolun Grassland Ecological Comprehensive Law Enforcement Brigade. "

  Arbitrarily rolling grasslands will be severely dealt with.

  Informants can get a thousand yuan reward.

  On August 6th, the office of Duolun County People’s Government issued a notice after the off-road vehicle crushed the grassland, saying that in view of the recent fact that the vehicles experiencing the depth of the grassland left the road to crush the grassland at will, which caused damage to the grassland ecological environment, Duolun County People’s Government would strictly enforce the People’s Republic of China (PRC) Grassland Law, the Regulations on the Protection of Basic Grassland in Inner Mongolia Autonomous Region and other laws and regulations, and severely deal with the acts of crushing the grassland at will to destroy the ecological environment according to law.

  According to the provisions of Articles 55 and 70 of the Grassland Law of People’s Republic of China (PRC) and Articles 16 and 34 of the Regulations on the Protection of Basic Grassland in Inner Mongolia Autonomous Region, non-emergency rescue and disaster relief and herdsmen’s relocation of motor vehicles leave the road to drive on grasslands and basic grasslands, or engage in geological exploration, scientific investigation and other activities. If the grassland vegetation is destroyed without prior reporting to the grassland administrative department of the local people’s government at the county level or driving on the grassland and basic grassland according to the reported driving area and driving route, the grassland administrative department of the people’s government at the county level and the grassland supervision and management institution shall order it to stop the illegal act, restore the vegetation within a time limit, and may impose a fine of not less than three times but not more than nine times the average output value in the three years before the grassland is destroyed; If losses are caused to grassland owners or users, they shall be liable for compensation according to law.

  In the future, Duolun County will investigate the behavior of arbitrarily rolling grasslands in accordance with the law and deal with it. It is hoped that tourists and the masses will consciously abide by the relevant laws and regulations on ecological environment protection, and report the behavior of randomly crushing grasslands in time. Once verified, 1000 yuan will be rewarded.

  On July 31st, Duolun Traffic Police also issued the Notice on Remediation of Traffic Violations of Off-road Vehicles in Grassland Deep Tour, which mentioned that some off-road vehicles have changed the body structure without authorization, used fake license plates, deck plates, driving scrapped cars and other traffic violations, which seriously disrupted the normal road traffic order in our county. That is, from the date of the announcement, the traffic police brigade of Duolun County Public Security Bureau will further intensify the crackdown on traffic violations of off-road vehicles, and strictly investigate, manage and punish the above-mentioned illegal acts according to law.

  There was a dispute with herders when a motorcade crushed grasslands.

  After reporting the case, the police handled it in time.

  At the end of July, some netizens said that there were sports cars drifting on the Zhangbei grassland. The video showed that after the wheels were crushed, the grassland vegetation was destroyed and the land was exposed.

  On July 22, a news that "35 cars were claimed by herders for rolling grasslands in Zhenglan Banner, Inner Mongolia" attracted attention. On July 23, Zhenglanqi government issued a statement that on July 20, when a self-driving motorcade (35 vehicles) passed through the sixth branch of the Wuyi Animal Farm in Zhenglanqi, the motorcade strayed into the herdsmen’s pasture and was crushed. Both parties reached a settlement through voluntary negotiation and compensation. When he withdrew from the pasture, he was intercepted by another herder and called the police after a dispute. The police of the Wuyi Animal Farm Police Station of Zhenglanqi Public Security Bureau conducted timely disposal at the scene of the incident. Zhenglanqi government also said that it is necessary to strengthen the grassland environmental protection tips; Strengthen the legal education of herdsmen; Strengthen the publicity and education of ecological awareness; Create a civilized, orderly, harmonious and safe tourism environment.

  Text/Reporter Guo Linlin Coordinator/Jiang Wei

Is the winter solstice a festival? Why do you always have to eat jiaozi?

  Chinanews. com client Beijing December 21 ST (Reporter Shangguan Yun) Time goes by and the stars move. In a blink of an eye, another winter solstice is coming. Among the 24 solar terms, it is a very special one, which was also called "sub-year-old" in ancient times.

  Up to now, the winter solstice occupies an important position in people’s minds, and the discussion about it has never stopped. Eat jiaozi and Tangyuan … … For many people, coming to a food that belongs to the winter solstice at this time also represents the expectation of the Spring Festival reunion in the near future.

  Is it a festival?

  The winter solstice is one of the 24 solar terms, also known as "Winter Festival" and "Happy Winter". It is also said that it is both a solar term and a festival. In the Zhou Dynasty, it was New Year’s Day, which used to be a very lively day.

Data Map: On the occasion of the winter solstice, a traditional festival in China, the staff of Funiu Mountain Ski Resort in Luoyang, Henan Province, used tens of thousands of jiaozi pieces to spell out a giant colorful jiaozi with a length of 7.32 meters and a width of 3.66 meters to welcome the traditional festival. Photo by Wang Zhongju

  In ancient books, it seems that we can also find evidence that the winter solstice is a festival. It is recorded in the literature: "The sun is shining on the winter solstice, and the monarch is long, so congratulations … …" In other words, people originally celebrated the Winter Solstice Festival to celebrate the arrival of the new year.

  The winter solstice as a festival originated in the Han Dynasty and flourished in the Tang and Song Dynasties. However, the first month of the Zhou calendar is November in the summer calendar, so the first month of the Zhou Dynasty is equal to November now, and there is actually little difference between worshipping the New Year and greeting Dong.

  However, some scholars believe that strictly speaking, the winter solstice is not a festival. Wang Juan, a folklore expert, said, "This solar term appeared very early, and the way of celebration also appeared earlier, but it can’t be simply equated with the festival we are talking about now."

  "In ancient times, many important activities were held on the Winter Solstice, with rich contents, but different places celebrated in different ways, with great differences." She explained that the usual folk activities probably include sending shoes to the elders, "counting nine" and drawing pictures to eliminate cold.

  Wang Juan said, "There is a saying that Confucius will be sacrificed at the Winter Solstice, and there will be a grand ceremony, but this is not a celebration in the general sense. Therefore, the winter solstice is still different from the traditional festival New Year that we are talking about today. "

  As a "sub-year-old" winter solstice

  Aside from the discussion about whether it is a festival, the winter solstice is indeed a special existence among the 24 solar terms. It is at the time when yin qi rises and yang qi occurs, and it is also the starting point of traditional calculation of twenty-four solar terms.

Data Map: On the day of the "Winter Solstice" solar term, the business of an old-fashioned mutton restaurant in Chongqing was booming, and many citizens queued up for supplements. Some citizens also bought mutton and stewed it themselves. Photo by Zhou Yi

  In the concept of the ancients, the winter solstice is in the season of replacing the old and the new, which naturally has extraordinary cultural significance. Many customs and ceremonies in the winter solstice festival come from people’s feelings about this season.

  It is recorded in the Book of the Later Han Dynasty: "Before and after the Winter Solstice, a gentleman lived quietly, and a hundred officials refused to listen to politics, choosing auspicious days and then saving trouble." On this day, the imperial court will have a holiday and rest, and have a "quiet life" festival happily.

  Later, during the Spring Festival, ancestor worship, family dinners and other customs often appeared in the winter solstice. The winter solstice was once called "small year", which shows its importance. During the Wei, Jin and Six Dynasties, the winter solstice was called "sub-year-old", and people should pay homage to their parents and elders.

  After the Song Dynasty, the winter solstice gradually became a festival to worship ancestors and gods. In the folk, the scale of ancestor worship is much smaller, and people are more likely to follow some appropriate customs, such as eating wonton, red bean rice and so on.

  Solar food, not just to satisfy taste buds.

  "A hundred miles of different winds, a thousand miles of different customs." The significance of the winter solstice to people is not just a time node.

  It was mentioned in an article that people in Suzhou in the Qing Dynasty paid the most attention to the Winter Solstice Festival. On the day before the Winter Solstice, relatives and friends fed each other holiday food, and people carrying baskets and boxes filled the road, commonly known as the "Winter Solstice Plate".

  The seasonal food of Suzhou Winter Solstice is the Winter Solstice Ball, which is made of glutinous rice flour and wrapped with sugar, meat, vegetables, fruits, pea paste and shredded radish. People use it to worship the first stove and feed each other as a festival gift.

Data Map: The picture shows the Five Blessingg Dumpling Banquet to welcome the winter solstice. Photo by Han Zhangyun

  Most northerners are used to eating jiaozi at this time, while some places in the south are willing to have a bowl of glutinous rice balls. After the winter solstice, it is the time when the sun is shining. Green is easy to remind people of spring. Some places will deliberately eat some green vegetables at this time to show that they are in line with the weather. In the cold winter, they are looking forward to the early arrival of the season of birds and flowers.

  Therefore, whether we eat jiaozi or wonton, what people care about is not the satisfaction of taste buds.

  From the ancient name of "sub-year-old" to the winter solstice night, which is often mentioned today, I am afraid that everyone pays so much attention to this ancient solar term because it always appears at the end of the year and is no longer far away from the Spring Festival reunion.

  "After eating the winter solstice noodles, a line grows a day." After the winter solstice, as time goes by, the days get longer, the nights get shorter, and the footsteps of spring get closer.

How to set your mobile phone number to an empty number?

  There are a lot of harassing calls now. There is a way to avoid harassing your phone, and that is to set it to an empty number.How to set your mobile phone number to an empty number?The following small series will share the operation skills of letting the mobile phone enter the empty number state.

How to set your mobile phone number to an empty number?

  Step 1: In standby mode, enter **21*999999# and press the dial key.

  In this state, the phone number of others calling you does not exist, and you will not receive the call.

  Step 2: To cancel the blank number, enter ##21#999999# and press the dial key.

  This principle is probably realized by using the call forwarding function, and there is no charge if the call forwarding is not connected, so this method will not waste your phone bill.

  Finally, I would like to remind you to cancel the empty number after use. I hope it will be helpful to everyone.

Shoulder the heavy responsibility of new energy transformation? Beiqi Foton and the three parties jointly set up Calvin Automobile, laying out hydrogen energy and pure electric tracks.

Commercial vehicle market welcomes new players.

A few days ago, Kavan Automobile, a brand of new energy commercial vehicles, was officially released. The brand was jointly established by Foton Motor, Yihuatong, Bosch Venture Capital under Bosch and Boyuan Capital. According to Qin Zhidong, general manager of Calvin Automobile, Calvin Automobile will lay out technical routes such as pure electric and hydrogen fuel cells, which will be launched in domestic and overseas markets in the next three years.VAN(van), light truck, heavy truck and other series models.

Image source: Photo courtesy of the enterprise

Although it is presented in a brand-new image, Calvin Automobile is actually a holding subsidiary of Foton Motor. Enterprise survey data shows that the registered capital of Beijing Kawen New Energy Automobile Co., Ltd. isfiveOne hundred million yuan, of which Beiqi Foton Motor Co., Ltd. holds it.65%Shares of Bosch Venture Capital, Boyuan Capital and Yihuatong respectively hold the company.10%Shares in. In addition, the legal person of Beijing Kawen New Energy Automobile Co., Ltd. is Chang Rui, Party Secretary and Chairman of Foton Motor.

Image source: enterprise check screenshot

Fukuda owns1200A number of new energy-related patents, the industry’s top commercial vehicle design, manufacturing and production capabilities, and20Years of experience in research and development of new energy products and industrial operation will empower Calvin Automobile in different ways. Qin Zhidong said.

In fact, new energy commercial vehicles are the key layout areas of Foton Motor in recent years. Last year, Foton Motor released a new energy strategy.2.0, establish Futian new energy30·50Business strategy, namely2030The annual proportion of new energy vehicles exceeds50%,2050Realize carbon neutrality in the whole value chain in. At Foton Motor2024At the global partner conference, Chang Rui said,2024In, Foton Motor will focus on.VANAnd micro-cards, actively develop the new energy market and increase the total sales.70The target of 10,000 vehicles launched an impact.

Or it is based on the overall strategic layout of Foton Motor that Calvin Motor came into being, and from the perspective of shareholder composition, hydrogen fuel cell models will become its main direction in the future. On the one hand, Foton Motor has mastered the technology of hydrogen energy commercial vehicles and has240kWFuel cell heavy truck,forty-nineTons of liquid hydrogen heavy trucks, long-distance trunk logistics transportation hydrogen energy heavy trucks, and4.5Tons of hydrogen fuel light truck, Ou ManESTHydrogen fuel heavy truck,18Tons of hydrogen energy washing and sweeping cars and hydrogen fuel intercity buses and other products, covering passenger cars, logistics, cold chain, sanitation, dump trucks, traction and other series of vehicles. At the same time, Yihuatong is a domestic head fuel cell system manufacturer, which2023The annual installed capacity is about158995.6kW, the market share is about23%.

On the other hand, under the background of the overall recovery of domestic commercial vehicle market, the characteristics of new energy are remarkable. According to the data of China Automobile Association,2023In, domestic commercial vehicle production and sales were completed respectively.403.7Ten thousand vehicles and403.110,000 vehicles, up respectively from the same period of last year.26.8%and22.1%. Among them, the proportion of new energy commercial vehicle production and sales in the overall production and sales of commercial vehicles is respectively11.5%and11.1%. China electric vehicle committee of 100 predicted that,2024Sales of new energy commercial vehicles will break through in.60Ten thousand vehicles, the penetration rate of.15%, to achieve a double increase in volume rate.

However, it should be noted that it was released by many commercial vehicle companies.2024In the strategic plan of 2008, new energy and globalization are the main points of strength, which means that Calvin Automobile will face greater competitive challenges. According to the incomplete statistics of national business daily, up to now, many commercial vehicle companies such as Dongfeng Company, China Heavy Duty Truck and faw liberation have mentioned that,2024New energy transformation will be accelerated in 2008.

In addition, the reporter also learned from many insiders that there are still difficulties in the large-scale popularization and application of hydrogen fuel cell vehicles. From the perspective of commercialization of the hydrogen fuel cell industry chain, a larger-scale transportation application is needed in the future, and the cost of hydrogen fuel cells can be further reduced.

For example, a related person from Yihuatong said in an interview that the large-scale application of hydrogen fuel cells is still facing the problems of economy and convenience. Among them, the convenience is similar to that of pure electric auto start, and the number and layout of hydrogen refueling stations, that is, the convenience of energy replenishment, will affect consumers’ enthusiasm for using fuel cell vehicles. However, in contrast, the fuel cell recharge time is shorter, and the construction of subsequent hydrogen refueling stations keeps up, which is easy to break through.

"In the future, the application prospects of hydrogen fuel cells in commercial vehicles such as heavy trucks and buses are good, and it will take time to popularize them in other fields." Zhongguancun hydrogen energy industry alliance said.

national business daily

Reporting/feedback

Central Meteorological Observatory: There will be strong convective weather in Hunan, Jiangxi and Guangxi.

CCTV News:The website of the Central Meteorological Observatory released a strong convective weather forecast at 10: 00 on June 22.

Short-term heavy precipitation occurred in Hunan, Jiangxi, Guangxi and other places

  From 05: 00 to 08: 00 on June 22, short-term heavy rainfall occurred in parts of southern Hubei, central and southeastern Hunan, central Jiangxi, southeastern Guizhou and northwestern Guangxi, with an hourly rainfall of 20-50 mm and a local area of more than 60 mm.

There will be strong convective weather in Hunan, Jiangxi, Guangxi and other places.

  It is estimated that there will be short-term heavy precipitation in parts of central and southern Hunan, most of Jiangxi, most of Fujian, northwestern and southeastern Yunnan, most of Guangxi, and central and northern Guangdong from 14: 00 on June 22 to 08: 00 on June 23, with an hourly rainfall of 20-50 mm and a local area of more than 80 mm; In addition, there will be thunderstorms or hailstorms in eastern Inner Mongolia, central Jiangxi, southeastern Fujian, southwestern Guangxi and central Guangdong.

  Strong convective weather: At present, it refers to the convective gale (≥ 17.2m/s), hail, short-term heavy precipitation

Disaster prevention suggestion

  1. Pay attention to prevent casualties and equipment losses that may be caused by lightning, and pay attention to its impact on air transportation;

  2. Pay attention to prevent short-term heavy precipitation from causing secondary disasters such as mountain torrents, mudslides and urban waterlogging;

  3. Pay attention to prevent the collapse of structures such as sheds and billboards caused by thunderstorms and strong winds, as well as the impact on aerial work, water work and navigation;

  4. Pay attention to the possible impact of hail on crops and agricultural facilities.

Sese and timidity must be cured! Japanese horror games are on the shelves, netizen: lust can really cover the sky.

Hello, everyone, here is the "Picture a Good Game" updated every Monday. I am the younger brother! It’s time for us to look at pictures and choose games again, without saying much nonsense, above!

Zero: the mask of eclipse: astringency and timidity must be cured today!

Game platform:
PC/PS5/PS4/XSX/XboxOne/Switch

"Zero: The Mask of Eclipse" is the fourth work in the "Zero" series of wind and horror adventure games in 2008. Following the remake of Zero: The Witch of Ya Ru, which was released in 2021, the masterpieces of Zero series will revive beautifully again.

In the current HD version, the overall characters are very delicate, and both the heroine and other "scary female ghosts" in the game can choose different costumes. Compared with the original version, this HD version has a very good picture upgrade, and the plot has not changed much, so it can still bring familiar feelings to the old players.

As a horror game, the official is also very aware of the "longing" of the players. The soft and lovely sister and heroine, coupled with the detailed characterization, make people have to give this game full marks. Although it is a horror game, it has to overcome the panic and continue to play for the "features" in the game.

Player comments:

-it’s been ten years since I first touched this series, and some friends have fooled me about what I want. As a result, after playing for more than ten minutes, I feel a little embarrassed. It turns out that the fear engraved in DNA is hard to kill. QAQ is definitely not that I am not good enough! !

-this series of works is to prove an old saying: lust for sex can really cover the sky!

-The first console bought for playing the Zero Series was wiiu. At that time, I played the butterfly of Zhen Hong first, and I thought the atmosphere was already quite depressing. As a result, the scene and atmosphere of the eclipse mask are as heavy as the nose can’t breathe. It’s really great to play on steam now, and the atmosphere is as good as ever. I’m looking forward to the new Zero or Duplicate Zero 3 on ps2! ! !

"Collage Adventure Biography": One person has done it for 7 years!

Game platform: PC

"Collage Adventure Biography" is a game made by Liam, a foreign brother, for seven years, which integrates meat pigeons, barrage shooting and pet collection. Moreover, after the game was done for three years, because the younger brother was dissatisfied with the original design, he simply overthrew it and relearned it, and it took four years to reshape it. Up to now, ninety-seven percent’s favorable comments have been maintained in Steam.

At first glance, you might sum it up as a Roguelike game. Buff, props and maps are randomly generated, and players need to start new adventures in repeated failures until customs clearance. These are common Roguelike paradigms in recent years;

But a closer look shows that it is a bit magical. For example, on the basis of the programmed map, it adopts the level structure of the Galaxy Demon City, with all kinds of shortcuts and exploration elements; Moreover, it has designed dozens of monsters, and you can subdue them into mounts or companions just like playing Pockmarked Dreams. The game is surprisingly refreshing to play, which is well worth a try!

Player comments:

-customs clearance has been completed. Very excellent sketch-level game, rogue+ collection+shooting, the style of painting is very cute, the difficulty is not high, and it is worth trying.

-This game is highly recommended by my friend, saying that I want to support the game that individual developers have been doing for 7 years. Although stupid people are not very good at meat pigeons, I quite like this painting style, bright cream; It’s very fun to play, and it keeps pushing pictures, plus it can catch monsters as mounts, which is great ~

-sloths, snails and even spiders all look so cute under the style of paper. Bgm and sound effects are even more brilliant. With the action of the ferrule, the sense of accomplishment of taming is directly max. Single game play = light meat pigeon+breaking through the customs+barrage shooting. Outside content = talent+construction

Call of the Devil: The Battle of Kronecker: Another MMORPG Korean Tour

Game platform: PC/ mobile phone

Call of the Devil: Battle of Kronecker is a new work based on the IP of Com2us’ best-selling work Call of the Devil: Battle of the Sky, and it is the first MMORPG game under the IP of Call of the Devil. The game breaks away from the existing MMORPG structure, and is based on three summoners with full personality and more than 350 kinds of demons with various attributes and skills, providing "collection" of characters and "strategic" fun realized through team combination.

The game inherits the game mode of Call of the Demon Spirit: Battle of the Sky. It is not that some powerful demons have an absolute influence on the outcome of the game, but that they need to use a variety of attributes and skills strategically according to their opponents.

The Call of the Devil: The Battle of Kronecker will be released globally on March 9 this year based on the operating experience in South Korea and North America, supporting 14 languages including Chinese, which can be played on both PC and mobile phone.

Player comments:

-After waiting for many years, the demon spirit summons IP to keep up with the pace of the times. The painting style of the second element is very good, and the game begins with a bunch of demon spirits.

-Advantages: Real-time control of elf combat has certain operability and playability. Disadvantages: I’m here to play games, not to calculate which krypton project has the highest cost performance. In fact, if you only play PVE in this game, you should only smoke elves. Others are training materials that can be accumulated slowly. But with PVP, it will be very curly.

-the demon spirit summons in the same series of games, which is the benchmark! Kronikko Zhan Ji is … unremarkable in the same kind of games. Can only say that don’t look forward to the war discipline with the call of the demon spirit.

Beiqing: Li Tie verbally apologize for the Football Association "I don’t want to add trouble anymore"

Live broadcast November 30th. According to Beiqing report, Li Tie himself recently found Chen Yiyuan, chairman of the Chinese Football Association, profoundly self -review and sincere apology.mean.

For Li Tie’s future, the Chinese Football Association will submit a report to the superior management department. After approval, it will announce the final result through official channels in December.

Li Tie brought the country’s feet this afternoon to the last outdoor training of this closed training at the Taihu Taihu Football Base in Suzhou.Subsequently, the team will take one day on December 1 and be collectively transferred to Shanghai on December 2 to receive "independent observation".Because some Chinese Super League teams have recently come to Shanghai to prepare for the Chinese Super League, some of the national football will directly meet with the club troops, and the national football coaching team will not arrange any collective training in Shanghai.

Seventh Avenue (00797) Affiliated to Shanghai Ling Su Establish Financial Leasing Agreement

Zhitong Finance APP News, Seventh Avenue (00797) issued an announcement that on March 15, 2022, the company indirectly wholly wholly -owned subsidiary Shanghai Ling Su and the lessor Shanghai Yuncheng Financial Leasing shall establish a financial leasing agreement. RMB 150 million sells rental assets to the lessor, and the lessor must rent the lease asset from Shanghai Ling Su at 48 months.

It is reported that rental assets include 2790 hosts, 9,800 graphics cards and 150 servers.

According to the announcement, since the cloud computing business began in April 2021, the Group has purchased various models of graphics cards, computer hosts, servers and other cloud computing accessories, so that the group can provide cloud computing services and create value for its shareholders.

The company believes that the financial leasing arrangement is the group’s additional liquidity, and the financing cost is fair and reasonable. The group can continue to use leased assets for existing cloud business, which is beneficial to the company and complies with the overall interests of its shareholders. Due to the international financial reporting standards, the transfer of financial leasing arrangements that have not actual asset value will not generate any income or losses in its comprehensive financial statements. The expected transfer agreement will be used to supplement liquidity for the group’s operations, including but not limited to the development and operation of the game business and the expansion of cloud computing business.