The question of Malvinas Islands (hereinafter referred to as Falklands) is essentially a legacy of colonialism. The Battle of Amashima is an important event in world history since World War II. On April 2, 1982, Argentine troops occupied Falklands, and Britain mobilized troops, requisitioned civilian ships, and set up a special mixed fleet to go to the South Atlantic, and the Falklands War broke out immediately. The war lasted for 74 days and ended with the surrender of the Afghan army and the British regaining control of the island. Looking back on this war, we can find that war mobilization plays an important role in the victory or defeat of the war.

The strength of mobilization consciousness is related to strategic initiative.

Britain, which has experienced two world wars, has a strong sense of war mobilization. The British government hyped up that the occupation of Falklands was a "shame" for Britain, and fought back for "honor" to mobilize people to support the government in sending troops. The British government also vigorously promoted Prince Andrew’s participation in the task force, and increased the mobilization effect with the influence of members of the royal family.

At the same time of domestic mobilization, Britain took the lead in submitting the British-Arab conflict to the United Nations, persuaded the United Nations Security Council to adopt resolution 502, and obtained the international legal basis for wartime diplomatic and military activities.

Throughout the war, Britain received supplies and a lot of information from the United States, and obtained the right to use the military base on Ascension Island. Britain also urged France to stop providing "super flag" attack aircraft and "flying fish" missiles to Argentina; Convinced Chile, which had a territorial dispute with Argentina, to provide intelligence and secret supply bases for Britain during the war.

Britain tried to "get attached everywhere", but Argentina seemed "careless". In island operations, the maritime supply line cannot be broken. At this time, there were 495 merchant ships registered in the international shipping organization in Argentina, and a large number of merchant ships should have been mobilized to supplement the maritime capacity, but unfortunately, only a handful were requisitioned in wartime.

Argentina set up an army of about 100,000 people and sent 13,000 people to Falklands. As a result, it was not only defeated by the eight or nine thousand British troops who landed, but also surrendered. It turned out that most of these forces mobilized by Albania had neither actual combat experience nor actual combat training, and they were quickly defeated in the face of the test of real knives and guns.

The speed of mobilization affects the operational process.

Falklands is located in the continental shelf along the coast of Argentina, which is only 510 kilometers away from the mainland of Argentina and 13,000 kilometers away from the mainland of Britain. When the war was launched, Argentina not only took advantage of local operations, but also took the initiative of preemption. However, this first-Mover advantage was gradually lost because of Britain’s rapid war mobilization. Margaret Thatcher, then British Prime Minister, boasted: "The rapid assembly speed of the task force will go down in British history forever."

Civil ships participating in the war should not only be equipped with basic combat units such as naval communication systems and air defense weapons, but also be equipped with helicopter landing platforms, medical aid and fresh water processing equipment according to the support tasks. People did not expect that such a complicated job was basically completed by the British in 72 hours.

It turned out that the British merchant ship had designed the modification scheme simultaneously when it was built. As soon as the war broke out, the relevant British departments sent the modification plan and drawings to the factory before the merchant ship arrived at the repair shop.

Merchant ships can be modified quickly, and seafarers can be recruited quickly. The British government has signed a paid requisition contract with the shipping enterprises in wartime, and also signed a contract with the sailors to serve in any region. After entering the combat zone, the crew members will be paid 150% more every day, and can be temporarily transferred to active service according to the battlefield situation. The requisitioned merchant ship is still driven by the original crew and equipped with an auxiliary team of the naval fleet. This is the reason why Britain was able to quickly send more than 50 civilian ships and a large number of crew members to fight at sea after the Falklands War broke out.

From April 2 to 12, there were no British armed forces in the South Atlantic. Argentina, however, failed to use this time to mobilize its air and sea power to transport personnel and materials to the island, and lost the opportunity to fight a war of attrition with the British. Opportunity knocks but once. It was not until the war broke out that Argentina woke up from a dream and stepped up its efforts to raise materials and recruit support troops. Regrettably, under the blockade of British naval and air forces, only a small amount of materials arrived in the island, which could not meet the needs of the troops guarding the island.

Mobilization demand forecast influences the outcome of war.

The British army initially predicted that the Falklands War would last for two months, actually 74 days; It is predicted that the landing and ground operations will last for one month, actually 25 days. The more accurate calculation provided a basis for the British war mobilization, and made the British demand and the rear supply achieve a more accurate docking.

The 27,000 people in the British task force need 60 tons of food every day. Britain mobilized about 30 companies to ensure the production of these foods, and also widely used the "Arctic rations" invented before the war. "Arctic rations" are mainly high-energy and dehydrated foods, with more than 30 varieties, which can be packaged in boxes in batches, and are convenient to transport and distribute, and can be eaten both hot and cold.

The island is close to the South Pole, and the climate is cold, so the troops are in urgent need of winter clothes. To this end, Britain urgently mobilized about 50 companies to adjust their production plans and rushed to produce an "Arctic combat suit" with a weight of only 0.9 kg, which enabled the task force to adapt to the local harsh climate quickly.

With a huge fleet sailing more than ten thousand miles, oil supply is a big problem. Britain commandeered 21 commercial oil tankers to support the special mixed fleet, plus 8 oil tankers of the fleet itself, and the tonnage ratio of British oil tankers to surface warships was as high as 2: 1, which strongly supported the British combat operations.

Due to the lack of comprehensive assessment and scientific calculation of the demand for troops in Argentina, the officers and men fighting at home are caught in the dilemma of lack of food and clothing and ammunition. 13,000 Afghan soldiers who landed on the island could only stay in tents, but there were few cold-proof tents and lacked heating equipment. Soldiers were generally not equipped with cold-proof equipment, and some even did not have military boots, resulting in frostbite or even amputation of a large number of soldiers.

Most Afghan soldiers only have one field ration every day. At the height of the war, the troops guarding the island were "short of ammunition, food and cotton-padded clothes", and finally they could only drink one gruel every day, with an average of only six bullets left per person.

The airport on Mashima is smaller. Before the war, Argentina did not mobilize its forces to build and expand the airport on the Falklands, resulting in its main attack aircraft "Chaojunqi" and "Tianying" only taking off from home, thus increasing the voyage by more than 800 kilometers, seriously limiting the scope of attack and the level of combat power of the Afghan Air Force. Although some officers and men of the Afghan army fought bravely, they could only swallow the bitter fruit of defeat in the end.

(Author: Joint Operations College of National Defense University)

Hello, everyone, today we share how I keep fit during the season. I hope you like it!

In 2020, Joshua kimmich scored the winner in the match with Dortmund. In that match, he ran 13.73 kilometers. This is the sport of football and kicking. In this sport, most of the running is not jogging, sprinting, walking, jogging and then sprinting. Because of this, the best way to improve physical fitness is to carry out high-intensity training.

We can achieve this goal by sprinting or intermittent training, but the least boring way to improve physical fitness is to use the ball for high-intensity training, which is also the focus of today. Today we will share the training methods to keep in shape during the season. Let’s officially start:

warm up

Before we start training, make sure that we have fully warmed up, do some dynamic stretching and sprinting, so that all our fast muscles will be activated, thus reducing the risk of muscle strain. Take 10 minutes to relax, and then start formal training.

This is the only part that does not include the ball, and it is one of the very good agility and quick training.

We can find a friend, or install an application on our mobile phone, which can flash colors and numbers for us for 10 times as a group. I

When our cell phones flash or our friends shout out a color, we sprint to the sign plate and then go back to the middle. About 30 seconds, depending on the length of the interval. In short, do five groups and rest for 30 seconds between each group.

The rest of the training is divided into three small cycles. The first cycle is what we see now. Before Ronaldinho’s dribbling training and shooting, he makes a 30-yard sprint dribble.

This training is great, because it can train our dribbling speed, dribble in a narrow space, and persist in dribbling when we are tired.

It’s a hard training, but it’s important for us to keep high shooting quality. Imagine that we will be very tired in the 80th minute of the game, so even if we are tired, we should be able to shoot correctly.

Figure 6- Correct Shooting

In this cycle exercise, we can jog or walk back to the starting point as a break between repeated exercises.

If we only have one or two balls, run after them, make sure we are jogging, then jog back to the starting point, and then give yourself an extra 30 seconds to rest.

In addition, because it takes a long time to start each action, you should do it for 15 minutes before continuing this circular action, and it should be very fast.

Before entering the second cycle, give yourself three to five minutes to rest. We should make sure that each cycle has intensity, and even if we are tired, we should work 100%.

In the second cycle, we make 10 passes to the wall, then zigzag dribble to practice turning and dribbling, then rush out and beat the last sign plate with one of our actions.

Put the sign plate 8 to 10 yards away, make sure we don’t go straight through it, rush out of the sign plate for at least a few steps, then cut back the sign plate and walk back to the starting point.

Once again, this is our break time, and a sign plate is set for passing the ball on the wall to ensure that we keep good habits when passing the ball and that we will not be lazy.

This cycle improves our ability to pass, touch the ball with the first foot, dribble and cut inside with the ball, and the ability of all 1V1 to beat the defender.

All this will make our leg muscles stronger, and at the same time enhance our heart and lung function. Do it for 10 minutes, and then rest for three to five minutes before continuing.

Figure 11- Cardiopulmonary Enhancement

The hardest part was left to the end. Many people hated doing this exercise, but it was the simplest exercise, and it was timed in 10 minutes.

Start by running back and forth, run to the small restricted area and then run to the penalty spot at the back, then run to the top of the restricted area and come back.

After the round-trip run, start bouncing the ball as soon as possible, don’t rest for a few seconds before starting, and then bounce the ball 30 times before starting the next round-trip run.

The key point here is that if we screw up and drop the ball, then we need to start the next round trip immediately, which puts pressure on the ball-passing part to ensure that we concentrate on the ball-passing and strive to maintain the quality.

If we don’t have this kind of pressure, then we will drop a few times, then pick up the ball on foot, and then continue to bounce the ball and give ourselves a long rest. After 10 minutes, we have finished the hardest part, but we are not completely finished.

Although this is not the main part of training, it is very important to do 5 to 10 minutes of cold-body exercise, which will make our muscles less tense and help us recover from the next training.

Don’t skip this link, do some static stretching or the same dynamic movement as before, but with less intensity.

Figure 16- Don’t try to hide from the tiger

That’s all for today. Please continue to pay attention to the road of football for more exciting football teaching!

From December 7 to 9, 2023, the first World Chinese Conference was held in Beijing National Convention Center. With the theme of "Chinese serves the world, opening up leads the future", this conference is hosted by the Ministry of Education of People’s Republic of China (PRC), and co-hosted by the Center for Chinese-foreign Language Exchange and Cooperation, the China International Chinese Education Foundation and the World Chinese Teaching Society. Other important Chinese and foreign guests attending the meeting included Ricoh Taparansi, former deputy general manager of Thailand, irina bokova, former Director-General of UNESCO, and about 2,000 people, including heads of relevant education authorities and educational institutions from more than 160 countries, university presidents and diplomatic envoys in China. As the world’s leading multidisciplinary education company, LingoAce was invited to participate in the exhibition and attend the forum.

World Chinese Congress opens.

In the parallel forum with the theme of "Chinese examination helps the development of international service trade", Guo Liang, senior director of growth and operation of LingoAce, shared the current situation of overseas Chinese learning market on behalf of the company. He mentioned: "As the largest educational company in overseas Chinese track, based on our huge number of users, user trends and industry insights, we found that the scale of the global Chinese learning market is growing rapidly year by year. The whole K12 overseas Chinese learning market is growing at a rate of 12.1% every year, and the estimated market value is $13.1 billion by 2027, and online Chinese learning is also showing a three-fold growth trend. " Guo Liang also introduced the Standard Edition and Extended Edition courses developed by the teaching and research team led by Xu Xiaoqiu, Ph.D. in Education at Stanford University, aiming at the different backgrounds and learning objectives of non-Chinese and Chinese-American youth groups, so that all children who learn Chinese can fall in love with Chinese learning, improve their listening, speaking, reading and writing skills and apply what they have learned.

Guo Liang, senior director of growth and operation of LingoAce, spoke at the sub-forum.

LingoAce also set up a booth in the exhibition area, moved the original Chinese classroom "cloud" to the scene, connected Chinese teachers in real time, and vividly displayed the immersive Chinese classroom for the Chinese and foreign guests present.

Mustaffa Mohammad Mahmoud, Minister of Djibouti National Education and Vocational Training, exchanged ideas at LingoAce booth.

LingoAce gives one-on-one online lectures to live guests.

The purpose of this conference is to promote the high-quality innovation and development of international Chinese education, promote the exchange and cooperation between Chinese and foreign languages, and enhance the understanding and friendship between Chinese and foreign people. This coincides with LingoAce’s mission of helping overseas young people learn Chinese and spread Chinese culture. I hope that young students can achieve smooth and free cross-cultural communication under the background of the blending of eastern and western cultures, like its global brand ambassador Jeremy Lin, and at the same time understand the beauty of Chinese culture, integrate the essence of eastern and western thoughts, and become outstanding leaders in all-round development in the future, opening up unlimited opportunities.

Introduction to LingoAce

Founded in 2017, LingoAce is a leading global multi-disciplinary education company, offering online courses in Chinese, English, mathematics and music. Lingo Ace is committed to combining the best quality teachers with cutting-edge technological innovation, providing the most effective learning methods for global students through online learning platforms, and helping children aged 3-15 to become multi-disciplinary all-around players and win at the starting line. Adhering to the educational philosophy of "don’t waste every minute of children", today, students have spread all over the world in more than 100 countries and regions, providing more than 11 million class hours of teaching services, and they are the most trusted educational partners of parents to help them cultivate their children’s all-round development.

LingoAce is headquartered in Singapore, with branches in China, Beijing, Wuhan and Chengdu, as well as Silicon Valley, Indonesia, Thailand, Malaysia and Spain. In 2021, LingoAce received a total of $160 million in Series B and C financing. The company has assembled professional curriculum research, creative design and teaching service teams, as well as more than 5,000 high-quality professional teachers.

Since its establishment, LingoAce has been highly recognized by all walks of life: in 2021, it signed a strategic cooperation with Peking University Press to jointly compile Chinese teacher training materials; In the same year, he won the annual "Influential Online Education Brand" award of Tencent Education "Echo China"; For two consecutive years, he was selected into the global list of GSV EdTech 150 (the most revolutionary growth enterprise in the field of global education technology); In 2023, it was selected as the most innovative company in the world by Fast Company.

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Hi, everybody! I am a lady who loves fashion, especially looking for some fashionable and warm ways to wear in winter. Today, I’m going to share five winter fashion tricks that I remember, hoping to give you some inspiration and dress up with fashion and temperament.

One of the most suitable wear in winter is layered. With a slim sweater, a windbreaker or down jacket and a fashionable scarf, you can keep warm without losing the sense of fashion. The overlapping of different materials and colors can create a sense of layering and make the overall shape more layered.

In the cold winter, appropriate accessories can add a lot of color to the overall shape. A fashionable wool hat, an eye-catching scarf or a pair of fashionable gloves can all be the finishing touch. Choose accessories that are in harmony with the overall wear without losing your personality, so that you have more fashion taste in winter.

In winter fashion, classic colors will never go out of fashion. Dark colors such as black, gray and wine red are both slim and temperamental. When wearing, you can try to skillfully match the classic tones of different shades to create a layered winter fashion shape.

A pair of fashionable boots is an indispensable element of winter fashion.

Knee boots, ankle boots or retro Martin boots, choose a pair of fashionable boots that suit your own style, which can not only keep warm, but also enhance the overall fashion sense.

In winter, it is also a good choice to choose some heavy materials. For example, wool coats, down jackets, woolen coats, etc., not only have a good warm effect, but also make the overall shape more advanced in texture.

I hope these tips can help you find your own style in winter fashion, which not only keeps you warm but also exudes a unique temperament.

Remember to add some personality elements in the process of wearing and showing your true self!

(Table Tennis) is another sports movie that has attracted wide attention in China after (Volleyball). Looking back at China’s sports theme history of film, from the last century’s (1957, basketball), (1964, diving) and "Milk Swallow" (1979, gymnastics) to the new century’s "Women’s Football No.9" (2000, football), (2001, baseball), (2008, sprint) and "Breaking the Ice". Regrettably, most sports movies have neither achieved box office success nor won word-of-mouth recognition, and they are always in an embarrassing situation of tepid. Leap, who was directed in 2020, succeeded in one fell swoop with his star-studded lineup and commercial operation, which made sports movies break into the audience’s field of vision and provided a useful reference for China Table Tennis.

Writing about competitive sports

Sports is a social activity aimed at strengthening physical fitness and promoting health, and sports events are also an important channel for international political and cultural exchanges. In the early 1970s, "ping-pong diplomacy" became an important event to promote the normalization of Sino-US relations. Under the influence of national interests, ideology, economic interests and other factors, it is undoubtedly particularly important to win gold medals and enhance international influence, in addition to embodying the sports spirit of challenging the limits and uniting and fighting.

Compared with ordinary people, the physical quality of sports athletes is more outstanding than ordinary people after professional, professional and scientific systematic training. "China Ping-Pong Fight Back" is the opposite. The main character in the film has no vigorous body and strong posture. Gong Feng, the "chopper", is even more than 1000 degrees nearsighted, and his vision is obviously weaker than that of ordinary people. In addition to the obvious physical defects, most of the main characters in the film have suffered different degrees of trauma due to long-term training, such as athlete Bai Min and his right arm were severely strained, and head coach Dai Minjia suffered a long-term waist injury. Physical fitness and physical disability seem to be contradictory levels, but in fact they all point to the sports competitive spirit of "challenging the limit and striving for a dream". Coaches endure pain and insist on making training plans and playing plans, and athletes overcome defects and grind their teeth, which are all positive choices that have gone through hardships and are eager for breakthroughs.

At the beginning of the team’s formation, it was dismissed as a "beaten army" and was at a low point in international competitions. After six years’ hard work, China men’s table tennis finally got revenge at the 1995 Tianjin World Table Tennis Championships. The counterattack of an underrated team and a group of underrated people is not only dramatic and ornamental, but more importantly, it can provide emotional comfort and spiritual support for ordinary people, demonstrating the spirit of sports competition that dares to struggle and never gives up.

Individual will in the spirit of collectivism

In 1936, the delegation of the Republic of China participated in the 11th Olympic Games hosted by Germany, and nearly 100 athletes were wiped out in the competition. A Singaporean newspaper published a cartoon mocking China people — — "The Sick Man of East Asia", in which China athletes wear long braids, robes and haggard descriptions. Since the late Qing Dynasty, the name "the sick man of East Asia" has become a lingering haze for China people. From pedantry to physical weakness, the century-old humiliation history has strengthened the China people’s will to strive for self-improvement and their courage to strive for progress. From being bullied to self-reliance, the history of sports development in China and the history of China’s struggle for a hundred years have progressed together, and the expectation of winning in sports competitions represents the people’s desire for national victory.

Winning or losing in the sports arena is exactly the same as national strength and international status. "Table Tennis in China" begins with a brief account of China’s repeated attacks in international competitions, which quickly aroused the audience’s sense of national identity. In the ceremonial arena, the athletes’ every move is related to the national image and national strength. The film takes the characters as the narrative core, writes China spirit with individual words and deeds, and awakens the patriotic enthusiasm of the audience.

Fighting back and winning in a desperate situation has met the audience’s expectations for the national image. The film has shown many times that during the World Table Tennis Championships in Tianjin, people sat around the TV to pay attention to the game. Ordinary people can strengthen their sense of national identity and pride from a proud competition, and the audience can also gain a sense of pleasure from a film showing the improvement of China’s men’s table tennis strength. It is worth mentioning that the film is not limited to the single positive portrayal of the characters, but gives the characters vitality and vitality. Dai Minjia’s "oily face", Bai Minhe’s impulsive nature and Chen Wen’s jealousy and generosity make the characters more full and appealing.

Artistic Creation Based on Historical Memory

A little understanding of the development history of table tennis in China shows that although the names of the characters have been changed, the films are all based on real history and real people. China Ping Pong, like Leap’s Li Na, Xu Haifeng’s Gun and One Man’s Olympics, is a retrospection of past history, showing historical events that have happened. Such films help to awaken the collective memory of the people and enhance their sense of identity in looking back on the past. However, there are also difficulties in the artistic creation of historical events, that is, how to create suspense and tension in events that are well known to Chinese people.

The charm of major sports events lies in the fact that the unknown nature of the game will make the audience feel nervous. If the supporting team wins, it will have a great sense of satisfaction and accomplishment, and if the supporting team loses, it will have a sense of frustration. The fun and psychological motivation of watching the game lies in this to a great extent. How does China Table Tennis create a sense of tension when the audience knows the result? The most obvious image language is the use of slow motion on the court. Through close-ups and slow motion, the director intends to prolong the audience’s expectations and arouse their curiosity. However, the repeated use of this method can easily lead to the fatigue of perception, which shows that the exploration of the film in the image language level is slightly insufficient.

On the whole, China Ping-Pong’s Jedi Counter-Strike sets a typical case for China’s sports films, which deals with the authenticity, artistry, commerce and entertainment of the films in a balanced way. In the future, China’s sports movies can boldly carry out genre innovation and integration, which should not be limited to historical reappearance. The depth of sports movies can not be separated from the present and reality. (Author: Si Jinran, a graduate student in drama and film studies at Southwest University)

Recently, Citywalk (translated as city walk, city roaming, city micro-travel, etc.) has become a trendy way of travel. It refers to roaming in the streets and lanes of the city mainly by walking, or walking along a certain route in a planned way. Looking for historical sites around Beijing Xisi, visiting an old city box in Shanghai, and finding an old road with food and fireworks hidden in Guangzhou. Different from punching in and taking a quick look at popular scenic spots, roaming helps to re-understand the city and think about its relationship with the daily environment.

Xue Lan, an associate professor in the Department of Tourism at Fudan University, believes that compared with traditional tourism, it is more flexible and convenient, and can better meet the tourism and leisure needs of contemporary urban residents with fast pace of life and fragmented time. There is a lot of space for local departments to participate in and support the city stroll that is on fire.

In April this year, the results of a tourism survey initiated by the media showed that among several new tourism modes, city strolling became the mode that most young people wanted to try. It is understood that city strolls originated in Europe, and have sprung up in Shanghai, Beijing, Nanjing and Guangzhou in China in recent years. It roams the city mainly by walking in a relatively short period of time, and is considered to have a more substantial new tourism experience. Participants include people living in the local area and travelers from other places.

Netizen "He Lazy" has participated in city strolls in Europe and China. According to her introduction, when she was in Europe, she followed more teams and had commentators; In China, they usually participate by themselves, and there is no commentator. When participating in activities, most of them are purely walking, and the duration varies from 1.5 hours to 3 hours. Sometimes, it’s not limited to walking. For example, some routes have a long span and need to take a tram on the way. In addition, they have tried to ride a bicycle.

Florence market route, netizen "He Lazy" for the picture.

On the route selection of city strolls, she prefers the route types related to food, historic buildings and customs, and usually designs her own route. In this regard, "He Lazy" summed up a more mature idea.

First of all, understand the historical and cultural background, recent news and related literature, film and television works here, focus on humanistic characteristics and food culture, and select the key words of interest; Secondly, search the characteristic blocks here and ask the local people’s lives and stories; Then, the points of interest are classified and marked on the map, and the route between points is not fixed; Then set out to go shopping and record the places you walked while feeling. In this process, arrange and optimize your own line design and highlight the theme.

Compared with traditional tourism, she feels that city walking brings more immersion and experience. Therefore, every time she goes to a city, city walking becomes a way for her to explore, find interesting and inspiration. The Art Nouveau architectural route in Riga, the flavor food route in Singapore, the dessert route in Siena, the exotic restaurant route in Guangzhou, the flower city square route, and the Yanjiang road route not only represent a traveler’s footprint, but also include her thinking and understanding of the city.

In the last month, the netizen "Conan Tsai" shared several good places to stroll in Guangzhou. She mentioned Taiping Tongjin, which everyone may not pay attention to in the scenic spot of Beijing Road Pedestrian Street, and introduced it as a treasure place where authentic Cantonese restaurants, coffee shops and literary hat shops are hidden. She took many photos of Haizhu paper mill area, trying to draw people’s attention to the lonely chimneys, the slanting sunset, the fragrance of plumeria and the yellow-skinned trees that can be seen when turning around.

Guangzhou Haizhu paper factory area photographed by netizen "Conan Tsai".

"Conan Tsai" believes that the concept of city walking may have been formed late, but this kind of action has already existed. Different from chasing hot spots, city walking can make travelers go deep into smaller landscapes. For example, behind the paper mill area is a glorious industrial history, which is an important part of the urban development process. "The popular one-day tour and two-day tour in Guangzhou may not be involved, which requires you to explore slowly on foot or by bike."

She is a native of Laoguang, but she has also experienced the process of "familiarity" and "strangeness" to this city. She found that there were so many roads and areas in Haizhu that she was unfamiliar with. "We have so many cultures and a long history, and exploration should start at our own doorstep." So, she first walked the textile road near her home again, "never walked so seriously." The daily surrounding environment will be very strange. What is the name of the road here? What happened here before? "Conan Tsai" began to look through the materials, and at the same time asked his parents to trace back to "nearby" past lives.

Textile Road as a starting point, "Conan Tsai" has been expanding its re-understanding radius of Guangzhou, brainstorming to collect themes, and consciously exploring different streets and villages. She wandered in Zengbu, an ancient village in Liwan, chatting with the villagers and experiencing the history and enthusiasm of the villagers. City strolls are often accompanied by unexpected surprises. While roaming Zengbu Village, she came across a Nanjing Road nearby. "It turns out that Guangzhou not only has Beijing Road, but also Nanjing Road. Although not as famous as Nanjing Road in Shanghai, it also has its own story. "

Photo courtesy of Conan Tsai, Zengbu Village, Liwan.

In fact, city strolling has appeared in China for many years. Since 2010, Guangzhou citizens have spontaneously formed a "Guangzhou Neighborhood Love" group to carry out the activity mode of city guided tours. The first route started from Tongfu Road in Haizhu, and then extended to Nantian Road, Gongye Avenue and Baogang Avenue. Several people organized a group to walk through the streets, looking for old buildings and exploring the relationship between place names, dialects, climate and food.

Shanghai is the earliest and most mature city in China. Xue Lan, an associate professor in the Department of Tourism at Fudan University, told Southern Reporter that there was no consensus on the specific time node of the rise of urban strolls in China. It is understood that the "Scarecrow Tour", which has a great influence on city walking in Shanghai, started around 2007. It was initially carried out irregularly, focusing on social interaction and the fees were very low.

In 2014, during the Shanghai Tourism Festival, the Shanghai Tourism Bureau launched the "Micro Tour to Shanghai" activity, and the city stroll was officially recognized. At that time, the government developed six theme routes, including "Walking along the Su River", "Treasure Hunting", "Dialogue with Zhang Ailing" and "Fengyun Shanghai Beach". Visitors can get to know and understand the city again through "city walking" in the elements of Shanghai in various periods.

Recently, city strolls have gradually become popular on social platforms, and related punch cards, experience posts, and interactivity are all high. Xue Lan said that in recent years, urban strolls have received more attention. On the one hand, due to the impact of the epidemic, urban strolls are favored by tourists because of the convenience and safety given by its localization. On the other hand, the city stroll itself has been growing, attracting many urban culture lovers to participate in it and bringing it to more and more cities.

Guangzhou Yuexiu Taiping Tongjin, "Conan Tsai" shot.

For the prevalence of city strolls, some netizens made fun of it: Is this a tour? Isn’t it just shopping and pressing the road? In response to this statement, the participant "He Lazy" thinks that it is a kind of tourism, but it is different from the traditional form of tourism. After "He Lazy" posted several related posts on the Internet, some foreign tourists also came to consult her and planned to give it a try. "I think it’s more suitable for tourists who have plenty of time to reserve or have a clear direction to visit." She said.

Xue Lan also expressed her views from the perspective of researchers. She said that city walking is exactly the same as tourism in form, that is, organized walking and sightseeing; Compared with traditional tourism, it is more flexible and convenient, and can better meet the tourism and leisure needs of contemporary urban residents with fast pace of life and fragmented time.

From this, she reflected on the concept of tourism. In the past, the definition of the concept of tourism was often based on the environment in which it was carried out, that is, the unaccustomed environment. However, in modern society, the behavioral boundaries between local residents and foreign tourists sometimes tend to be blurred, including local residents who act like tourists and tourists who act like local residents. "It is better to understand what tourism is from the perspective of’ unconventional experience’ than to stick to the factor of’ unconventional environment’."

Xue Lan told reporters that with the rise of global tourism and the daily trend of tourism aesthetics, some foreign tourists increasingly like to punch in non-tourist spaces such as residential areas and vegetable markets, rather than visiting traditional tourist attractions. Walking in the city can cater to the tourism needs of this part of foreign tourists.

Nandu reporter learned that in addition to spontaneous and self-exploring city strolls, there are also groups that charge fees in many cities. During the activity, there will usually be a special person to explain. Commentators are generally people who are familiar with the city’s human history and are keen to dig up the city’s stories.

An activity organized by a city stroll group in Shanghai costs 88 yuan per person, and the number of applicants is limited to 32. The reporter compared the group fees in several cities and found that the fees ranged from tens of yuan to one or two hundred yuan, and the upper limit of the group ranged from several people to dozens of people.

It remains to be seen how big the market space for city strolls is, and there are still some obstacles to form a benign business ecology. However, Xue Lan believes that city strolls organized and led by commentators will gain more in-depth experience than self-organized activities. With the continuous iteration and innovation of the industry, there will be more diversified urban strolling activities for more types of audiences in the future, such as adding lectures, manual experience, cycling, VR equipment and other elements for children, the elderly, business groups, professionals and so on.

The reporter noticed that at present, all localities are also interested in actively promoting the concept of city strolling. For example, Guangzhou Huangpu recently launched the cheung chau island city strolling punch line for college students.

Xue Lan said that there is a lot of space for local authorities to participate in the city stroll that is on fire. For example, the cultural tourism department in Shanghai has always been an important participant and promoter of urban micro-tourism, carrying out the "building readable" activity and equipping historical buildings with QR codes for tourists to obtain information; Promote the opening of cultural relics protection buildings at all levels for the public to visit, including many commercial buildings that have not been opened before; Publish urban micro-tourism routes with different themes for tourists to organize their own tours, and launch free urban micro-tourism activities for the public. In addition, local cultural and tourism departments can provide support in resource integration, industry support, personnel training, publicity and promotion, market supervision and so on.

Written by Southern Reporter Ma Hui

Photo courtesy of respondents

21st century business herald reporter Zuo Maoxuan reports.

On December 6th, LI CEO Li Xiang said in Weibo that LI has the lowest "marketing and communication expense rate" among all automobile brands in China, including all the marketing and communication expenses of the OEM and sales (direct sales/agency) system. Only Tesla should be lower than LI in the world.

At noon on December 7th, lin ma, assistant vice president of brand and communication of Weilai, forwarded Li Xiang’s Weibo and said that according to the map information, the content of three cars in Tik Tok this year is about 90 million yuan, and the biggest expense is not the Weibo platform. And asked, "shouldn’t everyone be most concerned about the cost and effectiveness of research and development?"

According to the latest financial data, LI’s revenue in the third quarter was 34.68 billion yuan, up 271.2% year-on-year and 21.0% quarter-on-quarter. The "sales, general and management expenses" of the ideal three expenses in this quarter was 2.54 billion yuan, up 68.8% year-on-year and 10.2% quarter-on-quarter. Weilai’s revenue is 19.07 billion yuan, and its sales, general and management expenses are 3.61 billion yuan.

Weilai still spends a lot of money on R&D. In the third quarter, the R&D investment was 3.04 billion yuan, which has exceeded 3 billion yuan for four consecutive quarters. With the continuous improvement of business conditions and abundant reserve funds, LI’s R&D investment continued to increase, reaching 2.82 billion yuan in the third quarter, which is close to Weilai Automobile.

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The financial difficulties of China Football Super League have always been a topic of great concern. In recent years, the Super League has been hit by a serious economic crisis, which has led to the situation that some clubs have to be dissolved. This situation once triggered people’s concerns about the future development of the Super League.

However, in the latest news, two established clubs, Shanghai Harbour and Beijing Guoan, gave a positive reply, saying that they will continue to invest money for the team and guarantee to participate in next season’s competition. This is undoubtedly an exciting news, but also let the China Football Association breathe a sigh of relief.

As China football clubs with a long history and great reputation, Shanghai Port and Guoan have been reported to be unstable in operation and possibly even dissolved in the past few years. This series of rumors has further weakened people’s problems about the sustainable development of the Chinese Super League.

However, it seems that Shanghai and Guoan have not given up their responsibilities. According to relevant reports, the parent companies behind the two clubs have made it clear that they will continue to invest and support the team’s operation. This decision not only shows the courage and confidence of the two giant clubs, but also adds a touch of bright color to the future of the Chinese Super League.

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In addition, it is worth mentioning that Zhonghe, the parent company of Beijing Guoan Club. Although the company faces a huge deficit, it has no intention of quitting the club. This shows that China and China have a deep understanding of football and its influence, and are willing to shoulder their responsibilities in it. Similarly, no organization has proposed the intention of transferring Guoan Club.

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Of course, in today’s economic situation, many enterprises are under pressure and challenges, and the football industry is no exception. Compared with the past, Shanghai and Zhonghe may invest less in the club. However, this can’t hide their contributions in supporting the development of strong teams and ensuring the treatment of players.

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In fact, with the joint efforts of China Football Association and other relevant stakeholders, in recent years, Super League has taken a series of measures to solve the financial difficulties and gradually promote the professional development. For example, increase marketing efforts and introduce more business partners. These measures have provided more development opportunities for the Super League and injected new vitality into the club.

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Generally speaking, although the Chinese Super League has experienced some financial difficulties and dissolution rumors in recent years, the decisions of Shanghai and Guoan once again prove that the giant clubs have deep feelings and responsibilities for China football. They will continue to invest and guarantee to participate in next season’s competition, which brings infinite expectations to people. Similarly, with the joint efforts of all parties, I believe that the Chinese Super League can overcome difficulties, develop continuously and make greater achievements.

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Extended topic: In addition to the economic problems faced by the Super League, there are a series of issues related to football in China that deserve our attention. The first is the construction of youth training system. How to cultivate more outstanding young players is one of the long-standing problems in China football. Only through a sound and efficient youth training system can we ensure the future worship strength of China football.

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Secondly, the adjustment of foreign aid introduction policy. In recent years, it has played an important role in introducing overseas top stars to improve the level of domestic professional leagues. But equally, whether the restrictions on the amount and salary of foreign aid are reasonable has always been a controversial topic. What kind of policies should be adopted to balance the competitive relationship between domestic players and foreign aid, which can not only improve the level of the league, but also do no harm to the development of local players.

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To sum up, there is still great potential to be tapped in the development of China football market. In recent years, top European clubs have marched into China, and made active attempts in business operation and brand promotion. How to further expand the scale of the football industry and increase the profit model has also become an important proposition.

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Generally speaking, in the context of solving the financial difficulties, the continued investment of super league giants has brought hope to people. However, in addition, China football still needs to be reformed and innovated from many levels. Only by developing and expanding in all aspects can we realize the historical mission that the "green field" should shoulder in the great cause of Chinese national rejuvenation.

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Youth training system construction: China football has been seeking to improve its international competitiveness, and a sound youth training system is indispensable. China football needs to invest more resources to train young players and provide them with high-quality training and competition opportunities to ensure that more local stars will emerge in the future. This may require improving infrastructure, hiring more professional coaches, and cooperating with schools to train football teenagers.

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Adjustment of foreign aid introduction policy: foreign aid has played a key role in improving the level of the league, but it has also caused some controversy. China Football Association needs to carefully weigh the amount and salary of foreign aid to ensure that domestic players have enough opportunities to participate in the competition and promote the growth of local players. This may require more attractive policies to attract international stars to play in China and encourage clubs to train more local young players.

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Football market development: China football market has great potential, but it needs further development. More and more international football clubs have realized the value of China market, but China football can also expand the scale of football industry in various ways, including developing football tourism, promoting football education and providing more entertainment activities. This will help to improve the popularity and attractiveness of the Super League.

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Cooperation and win-win: The problem of football in China needs the cooperation of all parties. Government, Football Association, clubs, fans and enterprises can all play a role in promoting the development of football in China. Partnership, investment and common vision will help solve financial problems and other challenges.

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To sum up, China football faces a series of challenges, but it also has great opportunities. The commitment of the super league clubs has brought a glimmer of light to China football, but to achieve sustained success, we need to carry out reforms and innovations in many aspects, including youth training, foreign aid policies, market development and the establishment of cooperative partnerships. Only through all-round efforts can China football realize its ambition and realize the historical mission of football in the great cause of Chinese national rejuvenation.

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